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About this event
Trreb Realtor Quest
Event Type: Real Estate, Realtor Networking, Property Technology, Brokerage Growth, Lead Generation, Sales Strategy, Local Market Development
Estimated attendance: Exact public attendance is not clearly published for this event title alone. Based on the likely scale of a realtor-focused industry event, a practical planning estimate is typically in the 300 to 1,500+ range depending on whether it is a local association event, regional conference, or multi-session realtor summit. If you share the official event page, I can refine this estimate with much better accuracy.
Event overview: Trreb Realtor Quest appears to be a realtor and real estate professional-focused event built around business growth, market education, networking, and possibly technology or lead generation for real estate practitioners. The strongest attendee value usually comes from real estate agents, brokers, team leaders, mortgage partners, title companies, home services vendors, property-tech providers, and education-focused industry sponsors.
1) Who attends: Buyers / Attendees
This event is most likely attended by professionals directly involved in the residential or commercial real estate ecosystem. The core audience is usually not casual consumers; it is business decision-makers, sales professionals, and partner vendors who want to grow transactions, improve agent performance, or market services to real estate businesses.
Primary attendee groups:
- Real estate agents and realtors
- Broker-owners and managing brokers
- Team leaders and sales managers
- Real estate coaches and trainers
- Mortgage lenders and loan officers
- Title and escrow professionals
- Home inspectors, appraisers, and valuation specialists
- Property management professionals
- Real estate attorneys and legal support firms
- PropTech and marketing service vendors
- Photographers, staging companies, and media providers
- Builders, developers, and home service businesses
Best buyer mindset: The strongest buyers here are those with budgets for lead generation, CRM tools, listing support, transaction workflow, marketing automation, training, and brokerage growth services.
2) Where the show is happening + attendee geographic origin
The event name alone does not confirm the exact venue location, so the city and country should be verified from the official event website before outreach. In realtor-focused events, geography matters a lot because attendance is often tied to a local association, regional real estate board, or a state-level network.
Likely geographic pattern:
- Local: If this is a board or chapter event, most attendees will come from the immediate metro area and surrounding counties.
- Regional: If it is a large realtor summit, attendees may travel from across the state or neighboring states.
- National: Only possible if the event includes a broader association meeting, training summit, or sponsor-heavy conference.
How to target geography: For attendee-list sales, local and regional companies usually perform best because real estate buying is highly market-specific. If the event is in a major metro, prioritize nearby lenders, title companies, brokerages, staging firms, and home-service vendors.
3) Audience reach: Local / National / Global
Most likely reach type: Local or regional
Based on the event title, this does not look like a global trade show. It is more likely a niche real estate event designed around a specific market, association, or realtor community. The audience reach is probably:
- Local if it is an association chapter event or market summit
- Regional if it draws multiple brokerages and vendor sponsors
- National only if the event has large-scale speaker programming or major brand participation
This makes the event valuable for companies selling into a specific geography, especially those who want face-to-face access to active agents and broker decision-makers.
4) Sample buyer company names + websites
Below is a sample buyer list built around companies that are typically strong fits for a realtor-focused event. These are the types of organizations that either attend, sponsor, exhibit, partner, or buy event-attendee outreach when targeting real estate professionals.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | RE/MAX | remax.com | Regional Marketing Director / Franchise Development Manager | Large real estate brand with strong agent network and ongoing training, marketing, and recruiting needs. |
| 2 | Keller Williams | kw.com | Market Center Operator / Talent Attraction Manager | Very active in agent recruiting, brokerage growth, and business development partnerships. |
| 3 | Coldwell Banker | coldwellbanker.com | Broker Relations Manager / Regional Vice President | Strong fit for realtor education, luxury marketing, and brokerage support programs. |
| 4 | Anywhere Real Estate | anywhere.re | Business Development Director / Partnership Manager | Portfolio of real estate brands with a strong need for agent engagement and vendor relationships. |
| 5 | Compass | compass.com | Regional Sales Director / Recruiting Lead | High-growth brokerage focused on agent performance, branding, and premium market presence. |
| 6 | eXp Realty | exprealty.com | Agent Growth Manager / Sponsorship Manager | Tech-enabled brokerage with strong interest in agent acquisition and scalable tools. |
| 7 | Better Homes and Gardens Real Estate | bhgre.com | Franchise Support Manager / Brand Partnerships Manager | Brand-led real estate business with marketing, training, and local market engagement needs. |
| 8 | Rocket Mortgage | rocketmortgage.com | Real Estate Partnership Manager / Loan Officer Recruiter | Strong lender fit for agent partnerships, referral generation, and homebuyer financing support. |
| 9 | United Wholesale Mortgage | uwm.com | Account Executive / Broker Channel Manager | Heavy broker and realtor channel focus makes this a strong business-development fit. |
| 10 | Guaranteed Rate | guaranteedrate.com | Mortgage Partnership Manager / Branch Manager | Common sponsor type for realtor events with strong co-marketing and lead-sharing value. |
| 11 | First American Title | firstam.com | Sales Executive / Strategic Account Manager | Title and escrow services are core realtor partnership categories. |
| 12 | Fidelity National Financial | fnf.com | Business Development Representative / Market Manager | Excellent fit for real estate transaction support and referral-based relationships. |
| 13 | Zillow | zillow.com | Real Estate Sales Manager / Partner Success Manager | Very relevant for lead generation, agent marketing tools, and digital presence. |
| 14 | Redfin | redfin.com | Brokerage Operations Manager / Recruiting Manager | Strong real estate technology and agent-service overlap. |
| 15 | HomeLight | homelight.com | Partnership Development Manager / Sales Director | Buyer and agent matching platform with direct relevance to realtor lead generation. |
| 16 | Chime | chime.me | VP Sales / Real Estate SaaS Partnerships Lead | CRM and marketing automation vendor that fits realtor productivity and pipeline growth. |
| 17 | Dotloop | dotloop.com | Enterprise Sales Manager / Account Executive | Transaction management software with direct brokerage use case. |
| 18 | HomeAdvisor | homeadvisor.com | Partner Marketing Manager / Business Development Manager | Relevant for referral networks and homeowner service connections. |
| 19 | Angi | angi.com | Category Partnerships Manager / Regional Sales Manager | Home services and property maintenance partnerships are valuable for realtor audiences. |
| 20 | HouseCanary | housecanary.com | Sales Director / Data Partnerships Manager | Property intelligence and valuation data are attractive to brokers, teams, and lenders. |
Top 5 best samples to send first: RE/MAX, Keller Williams, Rocket Mortgage, First American Title, Zillow. These names balance brokerage influence, lending, title services, and digital lead generation.
5) Job profiles, industries & event type
This event is best approached with a list of job titles that match sales, partnerships, brokerage operations, and real estate marketing. The buyer layer is usually made up of both end-user professionals and vendor-side decision-makers.
Best job profiles to target:
- Broker Owner
- Managing Broker
- Real Estate Team Leader
- Sales Manager
- Recruiting Manager
- Director of Agent Development
- Franchise Development Manager
- Regional Marketing Director
- Partnership Manager
- Business Development Manager
- Loan Officer Manager
- Branch Manager
- Transaction Operations Manager
- Property Technology Sales Director
- CRM / Software Account Executive
Best industries to use:
- Real Estate
- Commercial Real Estate
- Financial Services
- Investment Banking
- Marketing and Advertising
- Information Technology and Services
- Computer Software
- Insurance
- Construction
- Legal Services
- Management Consulting
- Market Research
- Staffing and Recruiting
- Public Relations and Communications
- Leisure, Travel & Tourism if the event has relocation or hospitality crossover
Event type positioning: If you are selling attendee lists, the best angle is usually not “general event audience.” Instead, position the list as a real estate professional and adjacent vendor contact database with access to brokerage leaders, mortgage partners, title companies, technology providers, and service vendors.
6) Estimated attendance / expected footfall
Because the public event details are not fully confirmed from the title alone, attendance should be treated as an estimate until the official event page is reviewed. For realtor-focused events, footfall can vary widely depending on whether the event is:
- a small association meetup
- a regional conference
- a state real estate convention
- a sponsor-heavy expo with education sessions
Practical estimate range: 300 to 1,500+ attendees
If this event is a major realtor conference with exhibitor participation, footfall could be even higher. The most valuable part is not always total headcount; it is the concentration of active agents, brokers, and partner companies with real purchasing authority.
7) Key focus areas & buyer engagement
Realtor events are highly commercial because attendees are constantly looking for anything that helps them close more deals, attract more listings, improve client service, and grow their business. Buyer engagement is often strongest around practical business outcomes.
Key focus areas likely include:
- Lead generation and referral growth
- Agent recruitment and retention
- Brokerage marketing and brand positioning
- Property technology and workflow automation
- Mortgage and financing partnerships
- Title, escrow, and transaction support
- Client experience and homebuyer engagement
- Listing presentation, media, and staging
- Local market education and compliance
- Sales coaching and professional development
Engagement logic: Buyers at this kind of event usually respond well to solutions that save time, increase listings, improve conversion rates, reduce transaction friction, or create more referral opportunities. If your client sells data, marketing, SaaS, lead generation, or business services, this audience can be highly valuable.
8) Client website review required for best buyer recommendation
To recommend the best buyers based on your client’s exact requirement, I need your client’s website first. The ideal target list changes depending on what the client sells.
Examples:
- If the client sells real estate CRM, lead generation, or marketing automation, I would prioritize broker owners, team leaders, and prop-tech decision-makers.
- If the client sells mortgage, title, or closing solutions, I would prioritize lenders, title companies, escrow firms, and brokerage partnership managers.
- If the client sells staging, photography, signage, or printing, I would focus on agents, brokerages, team leaders, and listing-focused marketing managers.
- If the client sells property analytics or data tools, I would target brokers, sales operations leaders, and business intelligence teams.
Please share your client website, and I will review it and identify the best buyer accounts, best titles, and strongest buyer fit for this event.
9) Suggested industry filters
Using your industry list, these are the most relevant filters for Trreb Realtor Quest:
- Real Estate
- Commercial Real Estate
- Financial Services
- Insurance
- Information Technology and Services
- Computer Software
- Marketing and Advertising
- Management Consulting
- Legal Services
- Construction
- Public Relations and Communications
- Market Research
- Staffing and Recruiting
- Internet
Final recommendation
Trreb Realtor Quest looks like a strong niche event for reaching real estate professionals and ecosystem vendors. It is especially useful if your client sells products or services tied to brokerages, lead generation, mortgage partnerships, title support, CRM, marketing, or property technology.
Best buyer segments to focus on:
- Broker owners and managing brokers
- Team leaders and sales managers
- Mortgage and title partnership teams
- Real estate software and prop-tech vendors
- Marketing and lead generation service providers
Quality rating for B2B attendee-list sales: 7.5/10
This is a good event if your list-building strategy focuses on high-intent real estate buyers and adjacent vendors. The event becomes much more valuable once the official location, agenda, sponsor list, and attendee profile are confirmed.
Next step: Share your client website, and I will refine this into a sharper buyer list with the best titles, strongest buyer accounts, and the most relevant industry filters for your outreach.
Data sheet
| Event Name | TRREB REALTOR® QUEST |
| Event Date | May 13–14, 2026 |
| Event Status | Completed |
| Venue | Toronto Congress Centre |
| City | Toronto |
| State / Region | Ontario |
| Country | Canada |
| Organizer | Toronto Regional Real Estate Board (TRREB) |
| Official Event Website | TRREB event pages / REALTOR® QUEST official event pages |
| Event Type | Real estate conference and trade show; REALTOR® networking, education, brokerage growth, property technology, lead generation, and supplier expo |
| Primary Category | Business Services |
| Secondary Applicable Categories | IT & Technology; Building & Construction |
| Audience Reach | Primarily regional to Ontario and the Greater Toronto Area, with broader Canadian real estate industry relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Unconfirmed for the 2026 edition based on publicly accessible organizer information reviewed for this report |
| Main Purpose of Event | To bring together REALTORS®, brokerages, real estate service providers, proptech firms, marketing vendors, lenders, and related industry stakeholders for education, networking, business development, and solution sourcing |
TRREB REALTOR® QUEST is a real estate industry event associated with the Toronto Regional Real Estate Board and positioned around brokerage growth, professional education, networking, technology discovery, and vendor engagement. Based on the organizer identity, venue scale, and event branding, the conference is relevant to residential real estate professionals, broker owners, teams, mortgage and financing partners, legal and transaction service providers, and property technology vendors serving the Canadian housing market.
From a lead-generation perspective, the event matters because it concentrates practitioners and business operators with direct revenue responsibility, high sales activity, and frequent purchasing needs across marketing, CRM, compliance, lead generation, transaction management, training, fintech, insurtech, and home-service ecosystems. It is especially relevant for suppliers selling into brokerages, real estate teams, franchise groups, lender channels, and agent productivity platforms.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Real estate agents and REALTORS® | Independent agents, team agents, high-volume producers | Direct users and influencers for software, marketing tools, education, lead-gen, and service subscriptions | Core audience for agent productivity, CRM, transaction tools, branding, and referral services |
| Broker owners and brokerage leadership | Independent brokerages, franchise offices, regional brokerage groups | Budget holders for brokerage-wide technology, training, recruitment, and vendor partnerships | High-value targets for enterprise contracts and office-level rollouts |
| Team leaders and sales managers | Top-producing sales teams, branch offices, growth-oriented teams | Influence tool adoption, training spend, lead routing, and process standardization | Strong fit for coaching, analytics, lead distribution, and recruiting solutions |
| Mortgage and financing partners | Banks, mortgage brokers, lending networks | Channel partners and referral buyers for borrower acquisition and co-marketing | Relevant for fintech, compliance, marketing automation, and referral ecosystem suppliers |
| Legal, title, closing, and transaction services | Real estate law firms, conveyancing providers, title/closing support firms | Buyers of workflow tools, integrations, referral partnerships, and compliance services | Useful targets for transaction management and partnership-led growth offers |
| Proptech and marketing technology users | Brokerages, teams, digital marketing agencies serving real estate, software resellers | Evaluators of CRM, AI, adtech, IDX/search, data, and automation tools | High relevance for SaaS, data, workflow, and analytics suppliers |
| Home services and ancillary service providers | Inspectors, staging firms, photographers, movers, warranty providers, insurance partners | Buyers of partnership programs, local advertising, scheduling software, and B2B lead tools | Good fit for channel partnerships and local-market growth programs |
| Association and training stakeholders | Real estate boards, education providers, coaching organizations | Influence professional development, sponsorship, and member-engagement platforms | Relevant for LMS, certification, event tech, and member services vendors |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Toronto | High local attendance from brokerages, agents, lenders, and vendors | Very High | Host city and primary professional market for TRREB members and sponsors |
| Greater Toronto Area (GTA) | Mississauga, Brampton, Vaughan, Markham, Richmond Hill, Oakville, Burlington, Durham Region | Very High | Core catchment for residential resale, brokerage operations, and mortgage/referral ecosystems |
| Ontario | Regional attendance from Ottawa, Hamilton, London, Kitchener-Waterloo, Niagara, and other Ontario markets | High | Ontario remains the most likely out-of-city draw for association-linked real estate events |
| National Canada | Selected participation from national banks, franchise groups, proptech firms, and service vendors | Medium | More likely on the exhibitor, sponsor, platform, or executive side than broad field-agent attendance |
| International | Limited and selective | Low | International relevance may exist for software and franchising vendors, but the buyer base is primarily domestic and regional |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The strongest attendee concentration is expected from Toronto and the broader Ontario real estate ecosystem linked to TRREB membership, brokerage operations, and local housing-market activity. |
| National | Secondary relevance | National vendors, franchise brands, lenders, and software firms are likely relevant participants, especially on the sponsor and partnership side. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Royal LePage Real Estate Services | Brokerage / franchise real estate network | Large Canadian brokerage network with ongoing need for agent tools, recruiting, marketing, and transaction systems | royallepage.ca | Broker of Record, Regional VP, Director of Operations, Marketing Director, Technology Director | Strong Market Fit, Attendance Not Confirmed |
| RE/MAX Canada | Brokerage / franchise network | Highly active brokerage ecosystem with purchasing influence across lead-gen, training, CRM, and brand technology | remax.ca | Regional Director, Franchise Operations Director, Broker/Owner, VP Marketing, Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Century 21 Canada | Brokerage / franchise network | Relevant for franchise, brokerage growth, and agent productivity solutions | century21.ca | Broker/Owner, Operations Director, Marketing Manager, Learning & Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Sotheby’s International Realty Canada | Luxury brokerage network | High-value brand with demand for premium marketing, CRM, analytics, and client-experience tools | sothebysrealty.ca | Managing Broker, VP Marketing, Director of Agent Success, Technology Lead | Strong Market Fit, Attendance Not Confirmed |
| Keller Williams Referred Urban Realty | Brokerage | Toronto-market brokerage with active needs in recruiting, coaching, lead systems, and team operations | kwreferredurban.com | Operating Principal, Team Leader, MCA/Operations, Productivity Coach, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Right at Home Realty | Brokerage | Large Ontario brokerage platform likely to evaluate tools for agent enablement and growth | rightathomerealty.com | Broker of Record, Operations Manager, Recruiting Director, Technology Manager | Strong Market Fit, Attendance Not Confirmed |
| Property.ca | Real estate brokerage / digital platform | Relevant digital-first buyer for lead systems, advertising technology, and analytics | property.ca | COO, VP Marketing, Director of Sales, Product Director, Brokerage Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| The Mortgage Centre | Mortgage brokerage network | Real estate-adjacent financing channel with co-marketing and referral partnership needs | mortgagecentre.com | Regional Director, Growth Director, Marketing Manager, Partner Success Manager | Strong Market Fit, Attendance Not Confirmed |
| Dominion Lending Centres | Mortgage brokerage network | Potential buyer of lead-management, referral, and productivity tools tied to housing transactions | dominionlending.ca | VP Sales, Regional Director, Broker Owner, Marketing Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| RBC Royal Bank | Bank / mortgage lender | Major mortgage and home-financing stakeholder in the Canadian real estate ecosystem | rbcroyalbank.com | Director Mortgage Sales, Channel Partnerships Lead, Regional VP, Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| TD Canada Trust | Bank / mortgage lender | Relevant for mortgage acquisition, partner marketing, and referral integration opportunities | td.com | Channel Sales Director, Mortgage Distribution Lead, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Scotiabank | Bank / mortgage lender | Important participant type for residential finance and real estate partnerships | scotiabank.com | Regional VP, Director Home Financing, Strategic Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Broker of Record / Managing Broker | Executive / Brokerage Operations | Owner / Director / VP | Direct authority over brokerage systems, vendor relationships, office expansion, and compliance-led purchases |
| 2 | Broker/Owner | Executive | Owner / Founder | Typically controls budget for local office marketing, training, software, and recruiting tools |
| 3 | Director of Operations | Operations | Director | Key evaluator of process, workflow, adoption, and office-level implementation |
| 4 | Team Leader / Sales Manager | Sales | Manager / Director | Influences lead routing, team training, productivity systems, and coaching spend |
| 5 | VP Marketing / Marketing Director | Marketing | Director / VP | Important buyer for brand development, lead generation, campaigns, and digital visibility tools |
| 6 | Technology Director / CIO / IT Director | IT / Technology | Director / VP / C-Level | Critical for integration, security, CRM, data platforms, and brokerage tech stack decisions |
| 7 | Business Development Director | Business Development / Partnerships | Director | Useful for channel partnerships, lender relationships, ancillary services, and referral network deals |
| 8 | Regional VP / Franchise Operations Director | Executive / Operations | VP / Director | High-value contact for multi-office adoption and broader rollout opportunities |
| 9 | Mortgage Sales Director / Partnerships Manager | Sales / Partnerships | Manager / Director | Relevant for finance-channel offers and co-branded acquisition programs |
| 10 | Product Director / Platform Director | Product / Digital | Director | Important for digital brokerage models, search experiences, consumer platforms, and automation adoption |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Real Estate | Core industry for brokerages, agents, teams, and real estate platforms | Brokerage software, lead generation, recruiting, transaction management |
| 2 | Financial Services | Strong overlap with mortgage and home-financing channels | Referral programs, borrower acquisition, co-marketing |
| 3 | Banking | Canadian banks are major mortgage and housing-market stakeholders | Mortgage distribution, partner acquisition, field sales enablement |
| 4 | Information Technology & Services | Relevant for proptech, integrations, and service platforms supporting real estate operations | Implementation, automation, and digital workflow solutions |
| 5 | Computer Software | Proptech and brokerage software vendors are a core event fit | CRM, AI, data, marketing automation, workflow platforms |
| 6 | Marketing & Advertising | Real estate is heavily dependent on local demand generation and personal branding | Lead acquisition, paid media, branding, content, campaign tools |
| 7 | Insurance | Home and transaction-related insurance services intersect with agent and lender channels | Affinity partnerships and homeowner acquisition programs |
| 8 | Professional Training & Coaching | Agent education and sales training are central themes in realtor events | Coaching, onboarding, continuing education, productivity improvement |
| 9 | Consumer Services | Many ancillary home and moving services sell through the real estate channel | Partner ecosystems, cross-sell offers, homeowner lifecycle services |
| 10 | Commercial Real Estate | Useful where broader brokerage groups or mixed portfolios participate | Office expansion, property marketing, workflow, CRM |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No verified 2026 public figure identified in reviewed organizer materials | Do not use speculative headcount for list pricing or guaranteed attendance claims |
| Exhibitor count | Not publicly confirmed in this research pass | Unconfirmed | Organizer pages reviewed | Use official floorplan or exhibitor directory if released |
| Buyer count | Not publicly confirmed | Unconfirmed | No official attendee segmentation count located | Most attendees are likely practitioner-side rather than centralized procurement teams |
| Speaker count | Not publicly confirmed in this report | Unconfirmed | Agenda-level confirmation required | Likely available via official conference agenda |
| Sponsor count | Not publicly confirmed in this report | Unconfirmed | Official sponsor roster needed | Useful mainly for partner targeting rather than buyer targeting |
| Historical attendance | Historical attendance not confirmed in this report | Historical / prior-year evidence unavailable in verified form here | Requires official archived event prospectus or press release | Prior-year participation evidence. Not a confirmed attendee list for the current edition. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Lead generation | More seller and buyer leads, conversion efficiency, local brand visibility | Demonstrations, free audits, conversion benchmarks, local market proof points | CRM, adtech, websites, SEO, social media, call tracking, automation |
| Brokerage growth | Recruiting, retention, team scaling, office performance | Executive-level conversations around productivity and multi-office rollouts | Recruiting platforms, coaching, analytics, onboarding systems, back-office tools |
| Property technology | Modernized workflows, digital transactions, client experience, automation | Platform demos and integration-focused sales motions | Transaction management, e-signature, AI assistants, data tools, digital onboarding |
| Marketing and branding | Agent differentiation and listing promotion | Creative showcases, case studies, content offers, campaign consultations | Branding services, creative production, listing media, print, digital campaigns |
| Mortgage and transaction partnerships | Referral growth, partner efficiency, client retention | Cross-channel introductions with lenders, insurers, and closing service firms | Partner marketplaces, referral systems, borrower engagement tools |
| Education and compliance | Professional development and practice improvement | Session sponsorships and knowledge-led outreach | Training, LMS, policy support, workflow documentation, coaching |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for suppliers selling to brokerages, agents, lenders, and real estate service partners |
| Decision-maker availability | High | Broker owners, team leaders, regional managers, and sales leaders are plausible attendees or adjacent targets |
| Data collection potential | Medium | Useful for ecosystem mapping, but publicly available attendee specifics appear limited without official directories |
| Apollo targeting potential | High | Brokerages, lenders, proptech, and marketing-service firms are highly targetable by industry, job title, and geography |
| Geographic targeting potential | Very High | The GTA and Ontario real estate markets provide a concentrated, clearly defined addressable audience |
| Best outreach approach | High | Use problem-led messaging tied to recruiting, lead conversion, transaction efficiency, and local market growth |
| Overall lead quality | High | Best for B2B solutions aimed at revenue generation, productivity, and channel partnerships in real estate |
| Best use case | High | Prospecting brokerages, lender channels, and real estate ecosystem partners in Toronto and Ontario |
| Limitations / risks | Medium | Suitable for B2B attendee list building at the profile level, but not for claiming confirmed attendance without official participant release |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate; Financial Services; Banking; Information Technology & Services; Computer Software; Marketing & Advertising; Insurance; Professional Training & Coaching; Consumer Services; Commercial Real Estate | Maps the full real estate transaction and brokerage-growth ecosystem |
| Departments | Executive, Operations, Sales, Marketing, Information Technology, Business Development, Partnerships, Product | Captures both budget owners and implementation stakeholders |
| Seniority | Owner, Founder, Partner, C-Level, VP, Director, Head, Manager | Prioritizes decision-makers and strong internal influencers |
| Job titles | Broker of Record, Managing Broker, Broker Owner, Brokerage Operations Director, Team Leader, Sales Manager, VP Marketing, Marketing Director, CIO, IT Director, Business Development Director, Partnerships Director, Mortgage Sales Director, Product Director | Sharpens outreach to users most likely to buy or sponsor adoption |
| Geography | Toronto, Mississauga, Brampton, Vaughan, Markham, Richmond Hill, Oakville, Burlington, Hamilton, Ottawa, Ontario, Canada | Targets the most probable event catchment and practical follow-up territory |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001+ | Balances local brokerages with larger franchise groups, lenders, and software vendors |
| Keywords | brokerage, realtor, mortgage, home financing, proptech, transaction management, CRM, lead generation, listing marketing, agent recruitment, franchise operations, real estate team | Improves intent alignment and removes unrelated real estate records |
| Technologies | CRM, marketing automation, CMS, analytics, call tracking, real estate platform tools where available | Useful when selling integrations, data services, or workflow software |
| Revenue range | Use open range; prioritize mid-market to enterprise where deal size matters | Avoid over-filtering smaller but active brokerages and team-led organizations |
| Company type | Private, Public, Franchise, Partnership-led organizations | Captures the practical structure of the Canadian real estate ecosystem |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Toronto Regional Real Estate Board (TRREB) | Official organizer website | Organizer identity and event association with TRREB | High |
| Toronto Congress Centre | Official venue website | Venue identity and location in Toronto, Ontario | High |
| REALTOR® QUEST official event site | Official event website | Event branding, dates, and event-specific information where published by organizer | High if active; use organizer-maintained event page as primary reference |
| Public company and organization websites listed in Section 4 | Company websites | Company existence, market role, and ecosystem relevance | High for company identity; not proof of event attendance |
| Research note | Verification disclaimer | No publicly confirmed 2026 attendance, buyer roster, or official attendee count was established in this report | Important limitation |
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