The Glamping Show 2026
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About this event
The Glamping Show 2026
Event type: Outdoor hospitality, glamping accommodation, camping infrastructure, tourism, leisure, eco-lodging, site development, and buyer-supplier networking
Typical audience: Glamping site owners, campsite operators, leisure park operators, hospitality developers, tourism buyers, accommodation suppliers, landowners, investment groups, architects, designers, and service providers serving the outdoor stays market
Estimated attendance: Expected footfall is usually in the mid-to-high thousands depending on exhibitor mix, marketing reach, and conference programming. For this type of niche industry event, a realistic planning range is often 3,000 to 8,000+ visitors, with a high concentration of serious buyers and project planners rather than casual attendees.
Event overview
The Glamping Show 2026 is a highly focused trade and buyer-led event centered on the fast-growing glamping and outdoor accommodation sector. Unlike broad tourism shows, this event attracts attendees who are actively researching, purchasing, upgrading, or launching hospitality concepts in the outdoor leisure space. The audience typically includes business owners, operators, developers, consultants, and suppliers involved in luxury camping, eco-resorts, safari tents, domes, cabins, pods, lodges, and related guest experience solutions.
This makes the show especially valuable for companies selling accommodation structures, interior fit-outs, heating and cooling, sanitation, decking, landscaping, booking software, guest amenities, outdoor furniture, fire safety, energy systems, and hospitality services. It is also a strong networking environment for anyone targeting independent hospitality businesses, tourism entrepreneurs, leisure park operators, rural landowners, and companies looking to enter the experiential travel market.
1️⃣ Who attends: Buyers / attendees
The event is best understood as a buyer-heavy niche trade show serving the glamping and outdoor hospitality ecosystem. The strongest buyer profiles are not general consumers; they are people who influence or directly control purchasing decisions for accommodation builds, guest services, site development, and operational upgrades.
Main attendee groups:
- Glamping site owners and operators
- Campsite and holiday park managers
- Tourism and leisure developers
- Eco-resort and rural retreat founders
- Hospitality investors and project developers
- Landowners exploring alternative revenue models
- Architects, planners, and designers working in leisure builds
- Suppliers of pods, cabins, tents, lodges, and modular structures
- Equipment providers for utilities, sanitation, heating, lighting, and decking
- Booking software, property management, and guest experience solution providers
- Consultants in planning, tourism, and outdoor accommodation strategy
From a buyer-list perspective, the most valuable attendees are those with spending authority or influence over buying decisions. That usually includes founders, directors, operations managers, procurement leads, commercial managers, development managers, and hospitality project consultants.
2️⃣ Where the show is happening + attendee geographic origin
The Glamping Show is typically positioned as a UK-based event, and the audience tends to be concentrated around the United Kingdom with growing interest from nearby European markets and international glamping operators. The exact venue for 2026 should be confirmed from the event organizer, but the show generally attracts visitors who are willing to travel for a specialized industry purchase environment.
Likely geographic origin of attendees:
- Local / regional: Strong attendance from the host region and surrounding counties
- National: Buyers and operators from across the UK
- International: A smaller but valuable layer of European and global buyers, particularly from outdoor accommodation, hospitality, and eco-tourism markets
If you are using this event for buyer list acquisition, the geographic mix matters because many of the best targets are not just local suppliers; they are national operators, franchise-style holiday park businesses, and multi-site leisure brands with purchasing power across multiple locations.
3️⃣ Audience reach: Local / National / Global
Reach type: National with selective international appeal
The Glamping Show is not a mass consumer fair. Its audience is more strategic and commercially focused. The event has a strong national UK reach and a meaningful regional buyer concentration, while still carrying enough specialist interest to attract international suppliers and operators looking at the glamping trend as a scalable hospitality category.
In practical terms, this means the event is most useful for lead generation when the goal is to reach active buyers, project decision-makers, and business owners rather than general travel enthusiasts.
4️⃣ Sample buyer company names + websites
Below is a sample buyer-target list built for outreach and attendee-list analysis. These are the kinds of companies that fit well with the glamping, outdoor accommodation, leisure, and hospitality development ecosystem. The best prospects will depend on your client’s product, so I recommend sharing your client website for a sharper match.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Canopy & Stars | canopyandstars.co.uk | Commercial Director / Operations Director / Partnerships Manager | Strong fit for unique stays, glamping inventory, and hospitality partnerships. |
| 2 | YHA | yha.org.uk | Property Development Manager / Accommodation Manager | Hospitality and accommodation operator with outdoor and rural site relevance. |
| 3 | Hoseasons | hoseasons.co.uk | Product Development Manager / Commercial Manager | Holiday letting and leisure accommodation buyer with strong site network potential. |
| 4 | Parkdean Resorts | parkdeanresorts.co.uk | Holiday Park Development Manager / Procurement Manager | Large-scale holiday park operator with accommodation and infrastructure buying needs. |
| 5 | Away Resorts | awayresorts.co.uk | Head of Development / Operations Director | Holiday park and outdoor leisure brand that may invest in experiential stays. |
| 6 | Glanbia? No | example.com | — | Removed to keep the list relevant to the event category. |
| 6 | Forest Holidays | forestholidays.co.uk | Development Director / Procurement Lead | Premium outdoor accommodation operator with a natural buyer fit for structures and guest experience products. |
| 7 | Wigwam Holidays | wigwamholidays.com | Franchise Development Manager / Operations Manager | Specialist glamping and cabin accommodation operator with purchasing and expansion needs. |
| 8 | Darwin Escapes | darwinescapes.co.uk | Resort Development Manager / Group Operations Manager | Holiday resort and lodge operator likely to explore premium outdoor accommodation concepts. |
| 9 | John Fowler Holidays | johnfowlerholidays.com | General Manager / Development Manager | Leisure park operator with accommodation procurement and refurbishment potential. |
| 10 | Hoburne | hoburne.com | Procurement Manager / Operations Director | Holiday park business likely interested in site improvements and alternative stay formats. |
| 11 | Center Parcs | centerparcs.co.uk | Facilities Manager / Development Director | Large leisure operator with strong relevance for guest facilities, sustainability, and site expansion. |
| 12 | Quick-think: modular hospitality supplier | n/a | Managing Director / Sales Director | Useful as a target category when identifying exhibitors and adjacent buyers in the same ecosystem. |
| 12 | Red Kite Holidays | redkiteholidays.co.uk | Owner / Operations Manager | Independent holiday accommodation provider with relevance to glamping and rural stays. |
| 13 | Luxury Lodges | luxurylodges.com | Sales Director / Development Manager | Directly aligned with premium outdoor accommodation and site development. |
| 14 | The Paddock | thepaddock.co.uk | Owner / Property Manager | Smaller but highly relevant operator likely to purchase guest experience and site solutions. |
| 15 | Pitchup | pitchup.com | Partnerships Director / Supply Acquisition Manager | Marketplace for camping and outdoor stays; good for supplier and inventory expansion. |
| 16 | Canopy Camping Escapes | canopycamping.co.uk | Founder / Commercial Manager | Specialist glamping booking and marketing platform with strong niche fit. |
| 17 | Roost Luxury Glamping | roostglamping.com | Owner / Business Development Manager | Direct glamping operator with buying needs across accommodation and amenities. |
| 18 | Eco Retreats | ecoretreats.co.uk | Founder / Operations Director | Eco-lodging and wellness retreat style buyer with strong relevance to sustainable products. |
| 19 | Glamping Hub | glampinghub.com | Partnerships Manager / Inventory Manager | Marketplace and distribution business tied directly to glamping accommodation supply. |
| 20 | Headland Leisure | headlandleisure.co.uk | Commercial Director / Operations Director | Leisure and holiday park operator likely to value new accommodation and guest amenity solutions. |
Note: The list above is designed as a practical buyer sample set for research and outreach. For final attendee-list targeting, the ideal account list will depend heavily on your client’s product category.
5️⃣ Job profiles, industries & event type
This event is strongest for commercial, operational, and development-oriented roles rather than entry-level hospitality staff. The people most likely to buy, influence buying, or partner with suppliers are typically involved in expansion, procurement, operations, property development, guest experience, and revenue growth.
Best job profiles to target:
- Owner / Founder
- Managing Director
- Commercial Director
- Operations Director
- Development Director
- Procurement Manager
- Purchasing Manager
- General Manager
- Property Development Manager
- Holiday Park Manager
- Resort Manager
- Guest Experience Manager
- Partnerships Manager
- Sales Director
- Marketing Director
- Sustainability Manager
- Facilities Manager
- Project Manager
- Architect / Designer / Consultant
Best industry filters to use:
- Hospitality
- Leisure, Travel & Tourism
- Real Estate
- Construction
- Architecture & Planning
- Facilities Services
- Environmental Services
- Design
- Marketing & Advertising
- Management Consulting
- Events Services
- Wholesale
- Retail
- Renewables & Environment
- Furniture
- Building Materials
- Electrical/Electronic Manufacturing
- Industrial Automation
- Logistics & Supply Chain
If your client sells to accommodation operators, the most useful layers are hospitality, leisure, construction, design, real estate, facilities, and environmental services. If your client sells technology or software, then hospitality operations, booking platforms, and property management functions become the priority.
6️⃣ Estimated attendance / expected footfall
For a specialist event of this type, attendance is generally lower than a mass consumer exhibition, but the lead quality is usually much stronger. A realistic estimate for The Glamping Show 2026 would be approximately 3,000 to 8,000+ attendees, depending on the final venue, marketing spend, and speaker/programme strength.
Buyer quality profile within the footfall:
- High concentration of business owners and operators
- Above-average purchasing intent
- Strong interest in product comparison, supplier discovery, and networking
- Lower volume than a broad trade fair, but stronger decision-maker density
This kind of event is particularly valuable when the goal is not just volume, but high-intent contacts who are actively building or scaling a site.
7️⃣ Key focus areas & buyer engagement
Main focus areas at this event typically include:
- Glamping accommodation design and installation
- Luxury tents, domes, pods, cabins, and lodges
- Site planning and development
- Guest amenities and washroom solutions
- Heating, cooling, lighting, and energy systems
- Sustainable and off-grid infrastructure
- Decking, landscaping, outdoor furniture, and fit-out
- Booking engines, PMS tools, and guest communication software
- Planning, legal, compliance, and financing support
- Branding, marketing, and distribution for outdoor stays
Buyer engagement opportunities:
- Product demos and live displays
- Supplier comparisons and quotation discussions
- Panel sessions on growth, sustainability, and site profitability
- Networking with operators and developers
- Partnership-building with distributors and installers
- Lead capture from owners researching upgrades and new launches
For outreach and attendee-list selling, the strongest pitch is usually based on business outcomes: better occupancy, better guest comfort, lower operating costs, more efficient builds, stronger sustainability, and faster time to launch.
8️⃣ Client-product fit note
To identify the best buyers based on your client requirement, I need your client website or product page first. The right buyer list changes significantly depending on what your client sells.
Examples:
- If your client sells glamping structures, target site owners, holiday park developers, and accommodation operators.
- If your client sells interiors or furniture, target procurement, guest experience, and design roles.
- If your client sells software or booking tools, target operations directors, commercial directors, and digital managers.
- If your client sells utilities or energy solutions, target sustainability managers, facilities teams, and site developers.
- If your client sells marketing or lead generation, target founders, partnerships managers, and commercial leads.
Once you share the client website, I can refine this into a sharper buyer fit list with company-by-company relevance, title suggestions, and industry prioritization.
9️⃣ Recommended industries from the industry list
For this event, the strongest industry filters from your supplied list are:
- Hospitality
- Leisure, Travel & Tourism
- Real Estate
- Construction
- Architecture & Planning
- Design
- Facilities Services
- Environmental Services
- Building Materials
- Furniture
- Renewables & Environment
- Management Consulting
- Events Services
- Wholesale
- Retail
- Marketing & Advertising
- Information Technology & Services
- Professional Training & Coaching
If you want a tighter buyer list, you can layer these industries with titles like Founder, Managing Director, Operations Director, Procurement Manager, Development Director, or Guest Experience Manager.
Final recommendation
The Glamping Show 2026 is a strong event for targeted B2B attendee-list sales because it attracts a concentrated audience of business owners, developers, and decision-makers in a fast-growing niche. It is especially valuable for suppliers serving hospitality development, outdoor accommodation, site operations, and guest experience.
Overall quality rating for B2B attendee-list sales: 8.5/10
The event is especially good if your client sells to glamping operators, holiday parks, rural hospitality businesses, or tourism developers. The key is to position it as a high-intent specialist buyer environment rather than a broad travel show.
If you send me your client website, I can next build a much more precise buyer shortlist with the best companies, titles, industry filters, and priority ranking for outreach.
Data sheet
| Event Name | The Glamping Show 2026 |
| Event Date | 10 September 2026 – 12 September 2026 |
| Event Status | Upcoming |
| Venue | NAEC Stoneleigh Park |
| City | Stoneleigh Park / Warwickshire area |
| State / Region | Warwickshire |
| Country | United Kingdom |
| Organizer | Organizer name should be confirmed on the official event website for the 2026 edition. |
| Official Event Website | Official event website should be used to verify the live 2026 edition page. |
| Event Type | Outdoor hospitality, glamping accommodation, camping infrastructure, tourism, leisure, eco-lodging, site development, and buyer-supplier networking trade event |
| Primary Category | Hospitality |
| Secondary Applicable Categories | Travel & Tourism; Building & Construction; Home & Office; Environment & Waste |
| Audience Reach | Primarily national within the UK, with some international supplier and operator relevance |
| Estimated Attendance / Expected Footfall | Estimated planning range: 3,000 to 8,000+ visitors for a niche, trade-focused outdoor hospitality event. Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Estimated, based on niche trade-show positioning and typical outdoor hospitality event scale. Not organizer-confirmed. |
| Main Purpose of Event | To connect glamping and outdoor accommodation buyers with suppliers of structures, fit-out, infrastructure, operations tools, guest-experience products, and site-development services. |
The Glamping Show 2026 is a specialist trade event focused on the outdoor accommodation and glamping sector, covering structures, guest facilities, site infrastructure, hospitality operations, eco-lodging concepts, and leisure-development solutions. Its attendee base is typically more commercially focused than general tourism exhibitions, with a strong mix of owners, operators, developers, project planners, and supplier-side decision makers.
The event matters because it serves a growing market where operators actively evaluate cabins, domes, pods, safari tents, utility systems, washroom solutions, furnishings, booking technology, and land-development services. For lead generation and B2B outreach, it is especially relevant where the target buyer is an accommodation operator, leisure park owner, hospitality developer, tourism investor, or site-upgrade decision maker.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Glamping site owners | Independent glamping parks, eco-retreat operators, boutique rural accommodation businesses | Primary budget holder for structures, utilities, interiors, amenities, and guest-experience upgrades | Very high relevance; often direct purchasers |
| Campsite and holiday park operators | Camping parks, caravan parks, holiday resorts, mixed accommodation estates | Evaluate expansion into higher-yield glamping inventory and guest amenity improvement | High relevance for accommodation units, washrooms, booking systems, MEP, and F&B support |
| Hospitality developers | Resort developers, rural estate developers, destination planners | Influence specification, vendor selection, project budgeting, and concept design | High-value opportunity for build, infrastructure, design, and furnishing suppliers |
| Landowners and estate managers | Private estates, farms, diversification projects, rural asset owners | Early-stage project evaluation and vendor shortlisting | Strong opportunity for turnkey site concepts and feasibility-led sales |
| Tourism and leisure investment groups | Private investors, investment-backed operators, leisure asset groups | Capital allocation, project approval, expansion strategy | Relevant for scalable concepts, ROI-led products, and multi-site solutions |
| Architects and designers | Hospitality design firms, landscape planners, eco-build consultants | Specify structures, interiors, materials, sustainability features, and layouts | Important specification influence even when not direct buyers |
| Operations leaders | Site managers, hospitality operations teams, facilities leads | Assess maintainability, staffing efficiency, service quality, guest flow, utilities, and compliance | High relevance for maintenance, utilities, guest-service systems, and equipment |
| Technology and booking-platform teams | Reservation software providers, property-tech teams, digital guest-experience managers | Influence PMS, booking, channel management, CRM, payments, and automation decisions | Relevant for software, connectivity, marketing tech, and digital operations tools |
| Consultants and project advisors | Hospitality consultants, planning advisors, rural diversification specialists | Recommend vendors and shape project roadmaps | Strong channel influence for complex or capital-intensive offerings |
| Supplier-side partners and service providers | Installers, utility contractors, sustainability providers, furnishing specialists | Partnership, subcontracting, resale, and channel opportunities | Useful for ecosystem selling and project-delivery alliances |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host venue area | Warwickshire and surrounding Midlands catchment | Medium | Accessible for regional operators, landowners, and service providers |
| Midlands business hubs | Birmingham, Coventry, Leicester, Nottingham, Worcester and nearby counties | High | Strong reach for UK operations, project services, and supply-chain firms |
| National UK reach | England, Scotland, Wales, and Northern Ireland | Very High | Most relevant buyer pool likely comes from national operators, rural developers, and tourism entrepreneurs |
| Rural and leisure corridors | Lake District, Cornwall, Devon, Yorkshire, Scottish Highlands, Wales, and major national park regions | High | These areas have strong concentration of outdoor accommodation projects and retrofit demand |
| International reach | Selective international exhibitors, structure manufacturers, and hospitality concept providers | Low to Medium | International relevance exists, but the event appears most useful for UK-focused targeting unless official data confirms wider attendance |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is best understood as a UK-wide specialist trade show serving the national glamping, camping, leisure park, and rural hospitality market. |
| Regional | Secondary characteristic | Its Midlands venue supports strong drive-in attendance from central England and nearby supplier bases. |
| Global | Limited secondary characteristic | Some international product manufacturers and concept providers may be relevant, but global attendee reach is not confirmed in this report. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Canopy & Stars | Outdoor accommodation operator / booking platform | Relevant to glamping growth, site quality, guest experience, and accommodation partnerships | canopyandstars.co.uk | Partnerships Director, Accommodation Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Forest Holidays | Leisure accommodation operator | Operates nature-based stay experiences and may evaluate guest infrastructure and site enhancements | forestholidays.co.uk | Development Director, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Away Resorts | Holiday park and resort operator | Relevant for alternative accommodation expansion, amenity upgrades, and outdoor hospitality sourcing | awayresorts.co.uk | Property Development Director, Procurement Lead, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Parkdean Resorts | Holiday park operator | Large-scale operator with potential need for accommodation innovation and guest-experience procurement | parkdeanresorts.co.uk | Head of Procurement, Development Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Haven | Holiday park operator | Relevant for premium outdoor stay formats, facilities, and family-experience upgrades | haven.com | Procurement Manager, Accommodation Director, Capital Projects Lead | Strong Market Fit, Attendance Not Confirmed |
| Sykes Holiday Cottages | Accommodation distribution / holiday lettings platform | Relevant through accommodation partnerships, property growth, and standards-driven operator engagement | sykescottages.co.uk | Partnerships Director, Supply Growth Manager, Property Success Lead | Strong Market Fit, Attendance Not Confirmed |
| Pitchup.com | Campsite and glamping booking marketplace | Closely aligned to the campsite and glamping operator ecosystem | pitchup.com | Business Development Director, Partnerships Manager, Supply Acquisition Lead | Strong Market Fit, Attendance Not Confirmed |
| Hipcamp | Outdoor stays marketplace | Relevant to glamping host acquisition and outdoor accommodation ecosystem partnerships | hipcamp.com | Regional Partnerships Lead, Market Expansion Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| The Camping and Caravanning Club | Membership and campsite organization | Relevant through campsite standards, site development, and buyer influence across UK operators | campingandcaravanningclub.co.uk | Commercial Director, Facilities Manager, Site Development Manager | Strong Market Fit, Attendance Not Confirmed |
| The Caravan and Motorhome Club | Membership and campsite organization | Relevant for camping, site infrastructure, and upgraded outdoor stay formats | camc.com | Property Manager, Procurement Lead, Site Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Landal GreenParks UK | Resort and park operator | Relevant for lodge, cabin, eco-accommodation, and guest amenity sourcing | landal.com | Development Director, Procurement Manager, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Center Parcs UK | Leisure resort operator | Relevant for premium nature-based accommodation, guest services, and infrastructure investment | centerparcs.co.uk | Category Manager, Procurement Lead, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Owner / Founder | Executive | Owner, C-Level | Many glamping and boutique accommodation businesses are owner-led and purchase directly. |
| 2 | Managing Director | Executive | C-Level, VP | Approves strategic spend, site expansion, and supplier selection. |
| 3 | Development Director | Property / Development | Director | Key role for new builds, expansions, and capital project decisions. |
| 4 | Procurement Manager | Procurement | Manager | Relevant where operators centralize purchasing of structures, equipment, fit-out, and consumables. |
| 5 | Operations Director | Operations | Director | Evaluates operating efficiency, maintenance, utilities, and guest service outcomes. |
| 6 | Facilities Director / Facilities Manager | Facilities | Director, Manager | Important for infrastructure, washrooms, utilities, heating, maintenance, and compliance. |
| 7 | Project Manager | Projects | Manager | Coordinates implementation, timelines, contractors, and installation scope. |
| 8 | Partnerships Director | Business Development | Director | Relevant for booking platforms, distribution partnerships, and commercial growth alliances. |
| 9 | Architect / Design Director | Design | Director, Manager | Specifies material choices, structure layouts, and aesthetic requirements. |
| 10 | Commercial Director | Commercial | Director | Relevant for ROI, pricing strategy, and scaling accommodation inventory. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Core fit for glamping, resorts, campsites, and leisure accommodation operators | Site owners, operators, accommodation buyers |
| 2 | Leisure, Travel & Tourism | Strong fit for tourism-led operators, holiday businesses, and destination developers | Tourism operators and experience-led accommodation brands |
| 3 | Real Estate | Relevant for site development, land conversion, and hospitality property projects | Landowners, developers, estate-backed projects |
| 4 | Construction | Useful where buyers are procuring site works, modular builds, and infrastructure | Project build-out and contractor targeting |
| 5 | Architecture & Planning | Architects and planners often shape outdoor accommodation specifications | Design influence and specification-led sales |
| 6 | Facilities Services | Relevant for utilities, maintenance, sanitation, cleaning, and site services | Facilities procurement and operations support |
| 7 | Environmental Services | Strong fit for sustainability, waste, water, and eco-site solutions | Off-grid and environmentally compliant operations |
| 8 | Renewables & Environment | Useful for solar, energy efficiency, and low-impact accommodation projects | Power, heating, and sustainability-driven site upgrades |
| 9 | Furniture | Relevant to interior fit-out and guest accommodation furnishing | Interior furnishing and amenity sourcing |
| 10 | Consumer Services | Relevant for experience-led outdoor stay brands and ancillary guest services | Guest experience and service enhancement solutions |
| 11 | Information Technology & Services | Fits booking systems, property tech, connectivity, and guest engagement tools | Software and digital operations targeting |
| 12 | Farming | Many UK glamping developments emerge from farm diversification projects | Landowners and diversification-led buyers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 3,000 to 8,000+ | Estimated | Planning estimate based on niche UK trade-show profile supplied in event brief | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in this report | Unconfirmed | Requires live exhibitor directory or sales brochure | Should be verified on official event materials. |
| Buyer count | Not publicly confirmed in this report | Unconfirmed | Requires official visitor profile or registration statistics | Buyer concentration is likely high relative to general consumer shows. |
| Speaker count | Not publicly confirmed in this report | Unconfirmed | Requires current-year agenda or conference page | Conference programming can materially affect footfall quality. |
| Sponsor count | Not publicly confirmed in this report | Unconfirmed | Requires current-year sponsor listing | Useful for identifying ecosystem partners rather than direct buyers. |
| Historical attendance | Not verified in this report | Historical / prior-year evidence unavailable here | Would require prior-year official post-show summary | Use official post-show materials for a tighter estimate. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Accommodation structures | Pods, domes, safari tents, cabins, lodges, modular units | Specification meetings, ROI-led comparisons, multi-unit quotations | Manufactured structures, modular solutions, build systems |
| Site infrastructure | Power, water, drainage, sanitation, pathways, heating, off-grid systems | Project planning, phased rollout, maintenance and compliance discussions | Utilities, engineering, MEP, washroom and wastewater solutions |
| Guest experience | Furnishings, decor, wellness add-ons, outdoor kitchens, hot tubs, fire pits | Upsell conversations around occupancy, ADR, reviews, and differentiation | FF&E, amenity packages, lifestyle and comfort upgrades |
| Digital operations | Booking systems, channel management, CRM, payments, guest communications | Demo-led selling, workflow efficiency, direct-booking growth | Hospitality software, connectivity, automation tools |
| Sustainability | Low-impact development, energy efficiency, waste management, water stewardship | Consultative sales tied to planning, ESG positioning, and operating cost reduction | Renewables, wastewater, eco-materials, environmental services |
| Site development and planning | Feasibility, layout design, permissions, land use strategy | Early-stage relationship building with developers and landowners | Planning consultancy, design, engineering, development support |
| Revenue growth and brand positioning | Increase occupancy, improve ADR, differentiate guest offering | Commercial conversations with owner-operators and investor-backed groups | Experience enhancement, brand partnerships, premium accommodation solutions |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is tightly aligned with operators and developers actively evaluating outdoor hospitality solutions. |
| Decision-maker availability | High | Owner-led and SME-heavy attendance can improve direct access to budget holders. |
| Data collection potential | Medium | Useful for high-intent lead capture, though formal attendee-list transparency may be limited. |
| Apollo targeting potential | High | Relevant operators, developers, hospitality groups, and service firms can be segmented effectively by industry and role. |
| Geographic targeting potential | High | Strong UK regional clustering supports practical outreach by tourism and rural development corridor. |
| Best outreach approach | Consultative | Lead with ROI, site performance, occupancy impact, ease of installation, and guest-experience outcomes. |
| Overall lead quality | High | Strong event for niche B2B hospitality suppliers, particularly those selling premium or project-driven solutions. |
| Best use case | Lead generation and buyer profiling | Best for identifying high-intent operator, developer, and site-upgrade buyers rather than mass-market visitors. |
| Limitations / risks | Medium | If official attendee data, exhibitor directories, or post-show metrics are limited, list-building precision is reduced. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Real Estate; Construction; Architecture & Planning; Facilities Services; Environmental Services; Renewables & Environment; Information Technology & Services; Furniture; Farming | Covers operators, developers, consultants, and service partners in the outdoor stays market |
| Departments | Operations; Procurement; Facilities; Real Estate; Project Management; Business Development; Partnerships; Executive; Design | Targets both budget holders and strong specification influencers |
| Seniority | Owner; Founder; C-Level; VP; Director; Head; Manager | Best fit for purchasing and project approval pathways |
| Job titles | Owner, Founder, Managing Director, Development Director, Procurement Manager, Operations Director, Facilities Manager, Site Manager, Commercial Director, Project Manager, Partnerships Director, Design Director | Captures direct buyers, project planners, and partner-led growth roles |
| Geography | United Kingdom first; secondary filters for England, Scotland, Wales, Northern Ireland; prioritize Midlands, South West, North West, Yorkshire, Cornwall, Devon, Cumbria, Highlands, and national park-adjacent regions | Focuses on glamping-active and tourism-heavy territories |
| Employee size | 1-10; 11-50; 51-200; 201-500; selectively 501-1000+ | Reflects a mix of owner-led sites and larger holiday park groups |
| Keywords | glamping, campsite, camping, holiday park, lodge, resort, eco retreat, outdoor accommodation, safari tent, dome, pod, cabin, leisure park, rural tourism, guest experience, off-grid | Improves niche-market precision |
| Technologies, if relevant | Booking engine, PMS, channel manager, CRM, payments, Wi-Fi, energy management | Useful where the offer is software, connectivity, or digital guest operations |
| Revenue range, if relevant | Use flexible bands due to mixed operator size; test small business and mid-market cohorts separately | Supports segmented outreach by project budget and organizational maturity |
| Company type | Private companies, owner-operated businesses, hospitality groups, real estate-backed operators, rural diversification businesses | Matches the likely mix of buyers at this event |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| User-supplied event brief | Provided event input | Event name, venue, location, dates, event scope, and indicative attendance planning range | Medium |
| NAEC Stoneleigh | Venue website | Venue identity and location reference for NAEC Stoneleigh Park | High |
| Official event website for The Glamping Show 2026 | Primary source recommended | Should be used to verify organizer name, current-year agenda, exhibitor list, sponsors, and attendance claims | High when verified directly |
| Official exhibitor directory / event brochure / registration page | Primary source recommended | Would confirm current-year participant data, exhibitor counts, themes, and visitor positioning | High when published by organizer |
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