Business Travel Show Europe 2026
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About this event
The Corporate Travel Show 2026
Event type: Business travel, corporate travel procurement, travel management, meetings & events, travel technology, hospitality, expense management, mobility, and supplier networking.
Estimated attendance: Typically expected to attract a strong mix of corporate travel buyers, travel managers, procurement leaders, travel technology vendors, TMCs, airlines, hotels, ground transport providers, and meetings & events professionals. For a show of this type, a realistic planning range is often 2,500 to 8,000+ total attendees depending on region, scale, and co-located programming.
The Corporate Travel Show 2026 is a highly relevant event for companies that sell into corporate travel programs, business mobility, travel booking ecosystems, hotel procurement, airline partnerships, payment solutions, expense tools, travel risk management, and meetings & events services. From a list-sourcing perspective, this show is valuable because the audience is not just travel suppliers; it also includes real buyers who control corporate travel budgets, approve vendor relationships, manage travel policies, and influence preferred supplier decisions.
1️⃣ Who attends: Buyers / Attendees
This show usually attracts a dual audience: buyers and suppliers. The buyer side is the most valuable for attendee list strategy, because these are the people responsible for corporate travel spend, policy, operations, sourcing, and traveler experience.
Primary buyer attendee groups:
- Corporate Travel Managers
- Travel Procurement Leaders
- Senior Managers, Global Travel Programs
- Heads of Travel & Expense
- Meeting & Events Managers
- Procurement Directors
- Category Managers, Travel & Meetings
- Business Operations Leaders managing travel policy
- Mobility and relocation managers
- Executive assistants managing executive travel
- Finance leaders overseeing travel budgets
- Risk, duty of care, and traveler safety managers
Supplier-side attendees:
- Airlines and airline sales teams
- Hotel chains and hospitality sales teams
- Travel management companies
- Online booking tools and travel software providers
- Expense management and payment solution providers
- Ground transportation and car rental providers
- Corporate meeting planners and venue services
- Travel risk and insurance providers
The most valuable names in this event are the corporate-side buyers who manage travel spend across global or multi-location organizations. These are the contacts that can influence sourcing decisions, preferred supplier selections, contract renewals, and pilot programs.
2️⃣ Where the show is happening + attendee geographic origin
The venue for The Corporate Travel Show 2026 depends on the edition and host city, but the event format typically has a strong metropolitan location with airport access, hotel inventory, and easy transit. Corporate travel shows are usually hosted in major business hubs because that aligns with the attendee profile and supplier participation.
Geographic origin of attendees: This event is often a mix of local, regional, national, and international attendees. The exact balance depends on where the show is hosted. If the event is in a major travel hub such as London, New York, Chicago, Dubai, Singapore, Frankfurt, or Las Vegas, it can draw a broader global audience due to the concentration of travel brands, multinational buyers, and hospitality suppliers.
Typical attendee origin patterns:
- Local: Buyers and suppliers from the host city and surrounding metro area
- National: Corporate travel, procurement, and events professionals from across the country
- Global: Multinational travel program owners, international hotel groups, airlines, and travel tech companies
For list targeting, the geographic strategy should focus on the host country first, then expand into nearby business travel corridors and multinational headquarters locations. If the client sells a travel-related product, the strongest prospects are often in cities with dense headquarters populations, large enterprise employers, and active travel procurement functions.
3️⃣ Audience reach: Local / National / Global
Audience reach classification: Usually national with strong global participation.
Corporate travel is inherently international, even when the event itself is hosted locally. Large companies often operate across borders, and many exhibitors serve multiple regions. As a result, the show may be physically local to the host city, but the buyer base can be national or global in reach.
Practical reach summary:
- Local reach: Strong, especially for host-city travel buyers, hotels, airports, event venues, and regional procurement teams
- National reach: Very strong, because corporate travel decisions are often centralized at headquarters level
- Global reach: Strong, if the event draws multinational brands, global travel management companies, airlines, hotel groups, and international travel tech firms
4️⃣ Sample buyer company names + websites
Below is a sample buyer-focused list of companies that are likely to be relevant for attendee-list research around this event. These are not random exhibitors; they are companies that either buy corporate travel services, manage business travel programs, or control decisions related to mobility, expense, hotels, airlines, meetings, or travel technology.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | American Express Global Business Travel | amexglobalbusinesstravel.com | Director, Travel Partnerships / Client Solutions Manager | Core corporate travel ecosystem company; highly relevant to travel procurement and program management. |
| 2 | BCD Travel | bcdtravel.com | Global Account Director / Travel Program Manager | Major travel management company with direct influence on corporate travel buying decisions. |
| 3 | Corporate Travel Management | ctmtravel.com | Senior Sales Manager / Account Director | Strong fit for corporate travel sourcing, managed travel, and enterprise travel accounts. |
| 4 | Egencia | egencia.com | Enterprise Account Executive / Customer Success Director | Business travel technology and managed travel buying ecosystem. |
| 5 | Navan | navan.com | Partnerships Manager / Enterprise Sales Director | Corporate travel and expense solution; strong buyer-fit for travel tech and procurement leads. |
| 6 | TravelPerk | travelperk.com | VP Sales / Enterprise Customer Success Manager | Business travel software provider with a large enterprise buyer audience. |
| 7 | SAP Concur | concur.com | Travel & Expense Product Manager / Enterprise Account Executive | Widely used travel and expense platform; ideal for corporate finance and travel buyers. |
| 8 | Marriott International | marriott.com | Director, Corporate Sales / Global Account Manager | Hotel group with strong corporate transient and meetings business focus. |
| 9 | Hilton | hilton.com | Director of Sales, Business Travel / Regional Account Director | Large hotel buyer/seller overlap for corporate travel and room-night procurement. |
| 10 | Hyatt | hyatt.com | Global Sales Manager / Corporate Travel Sales Director | Relevant for enterprise travel accounts, events, and preferred hotel programs. |
| 11 | United Airlines | united.com | Corporate Sales Manager / Business Travel Partnerships Lead | Airline partner with enterprise travel buyers and route-specific procurement needs. |
| 12 | Delta Air Lines | delta.com | Corporate Sales Director / Travel Partnerships Manager | Strong fit for corporate travel programs, loyalty, and managed travel deals. |
| 13 | Uber for Business | uber.com/business | Enterprise Sales Manager / Partnerships Director | Ground mobility and corporate travel expense solution with clear business buyer overlap. |
| 14 | Hertz | hertz.com | Corporate Account Manager / Travel Industry Sales Lead | Car rental services are a major component of business travel programs. |
| 15 | Expensify | expensify.com | Enterprise Sales Director / Channel Partnerships Manager | Expense automation is tightly linked to corporate travel control and reimbursement. |
| 16 | TravelBank | travelbank.com | Head of Sales / Travel Program Consultant | Strong match for travel booking, approvals, and expense workflow buyers. |
| 17 | Accor | accor.com | Corporate Sales Manager / MICE Director | Global hotel group with extensive business travel and meetings engagement. |
| 18 | American Express | americanexpress.com | Corporate Card Partnerships Manager / Travel & Expense Solutions Lead | Card, payments, and travel solutions are closely linked in corporate procurement. |
| 19 | CWT | mycwt.com | Account Director / Travel Program Leader | Managed travel and business travel services company with direct buyer relevance. |
| 20 | American Airlines | aa.com | Corporate Sales Manager / Business Travel Partnerships | Key airline buyer for enterprise travel programs and route/network agreements. |
Top 5 strongest sample buyers to send first: American Express Global Business Travel, BCD Travel, SAP Concur, Marriott International, and Delta Air Lines. These names are especially strong because they sit close to corporate travel budgets, supplier negotiations, or travel technology adoption.
5️⃣ Job profiles, industries & event type
Because this is a corporate travel industry event, the best job profiles are decision-makers who influence travel spend, sourcing, hotel contracts, travel software, expense management, and traveler support.
Best job profiles to target:
- Director of Corporate Travel
- Travel Manager
- Global Travel Program Manager
- Head of Travel & Expense
- Procurement Manager, Travel Category
- Category Manager, Meetings & Travel
- Director of Strategic Sourcing
- VP Procurement
- Travel Operations Manager
- Corporate Meetings Manager
- Event Procurement Manager
- Finance Manager, Travel Spend
- Director of Mobility
- Executive Travel Coordinator
- Travel Risk / Duty of Care Manager
- Customer Success Manager, Travel Technology
- Partnerships Director, Travel and Hospitality
Best industries to filter using the industry list:
- Leisure, Travel & Tourism
- Hospitality
- Airlines/Aviation
- Transportation/Trucking/Railroad
- Logistics & Supply Chain
- Information Technology & Services
- Computer Software
- Internet
- Financial Services
- Insurance
- Management Consulting
- Marketing & Advertising
- Events Services
- Retail
- Pharmaceuticals
- Biotechnology
- Telecommunications
- Manufacturing-related verticals through company keywords
If the client sells travel-related products or services, the ideal industry mix should shift according to the product category. For example, booking tools, expense software, corporate card products, hotel solutions, travel risk platforms, and airport services will all need slightly different buyer filtering.
6️⃣ Estimated attendance / expected footfall
For a corporate travel show, attendance is usually smaller than mass consumer events but much higher in buyer quality. The total footfall may range from a few thousand to several thousand depending on whether the show is standalone, part of a wider meetings and business events conference, or hosted alongside a trade expo.
Estimated footfall guidance:
- Small regional edition: 1,000 to 2,500 attendees
- Mid-size national edition: 2,500 to 5,000 attendees
- Large international edition: 5,000 to 8,000+ attendees
The most important metric is not total attendance alone; it is the proportion of qualified buyers. A strong corporate travel show can deliver excellent ROI even with moderate footfall if the attendee base is made up of travel managers, procurement, finance, and sourcing professionals.
7️⃣ Key focus areas & buyer engagement
The content themes at a corporate travel show usually revolve around efficiency, cost savings, policy compliance, traveler satisfaction, and supplier innovation. Buyers attend to compare vendors, learn about market trends, and meet suppliers who can reduce spend or improve service quality.
Key focus areas:
- Corporate travel procurement and sourcing
- Travel policy optimization
- Hotel rate negotiations and preferred supplier programs
- Airline partnerships and route strategy
- Travel technology and booking tools
- Expense automation and payment platforms
- Traveler safety, risk, and duty of care
- Meetings and events management
- Ground transport and mobility solutions
- Sustainability in business travel
- Data, reporting, and spend visibility
- Employee experience and traveler support
Buyer engagement angle:
The strongest outreach message is not “we have a travel attendee list.” It is more compelling to say: “We can help you reach corporate travel buyers, procurement leaders, travel managers, meetings professionals, and business travel decision-makers attending The Corporate Travel Show 2026.”
That phrasing is especially important because many event lists include a mix of suppliers, exhibitors, sponsors, and service providers. The real value comes from identifying the buyer layer within the broader attendee universe.
8️⃣ Client-product fit note
Before finalizing the best buyer list, the client website should be reviewed so the prospecting can be aligned with the exact product or service being sold. The best buyer profiles for a corporate travel event vary heavily depending on whether the client sells travel technology, hotel services, payment products, meeting solutions, travel risk tools, booking systems, or B2B services.
Examples of how targeting changes by client offering:
- If the client sells travel software: target travel managers, procurement heads, T&E managers, and enterprise buyers at medium-to-large companies.
- If the client sells hotel or hospitality services: target corporate sales, travel buyers, meeting planners, and strategic sourcing teams.
- If the client sells corporate payment or expense tools: target finance leaders, procurement teams, and travel program owners.
- If the client sells airline, ground transport, or mobility services: target travel procurement, executive travel teams, and global travel managers.
- If the client sells travel risk or duty-of-care solutions: target HR, security, risk management, and travel operations leaders.
If you share the client website, I can refine this into a much sharper buyer list and rank the best-fit companies, titles, and industries based on the exact product, positioning, and market.
9️⃣ Industry suggestions based on the industry list
For this event, the most useful industry filters are the ones that capture both buyers and sellers in the corporate travel ecosystem. Below are the best industry categories to use when building a contact list.
Recommended industries:
- Leisure, Travel & Tourism
- Hospitality
- Airlines/Aviation
- Transportation/Trucking/Railroad
- Logistics & Supply Chain
- Information Technology & Services
- Computer Software
- Internet
- Financial Services
- Insurance
- Management Consulting
- Events Services
- Marketing & Advertising
- Retail
- Telecommunications
- Pharmaceuticals
- Biotechnology
- Business Supplies & Equipment
- Professional Training & Coaching
- International Trade & Development
Final recommendation
The Corporate Travel Show 2026 is a strong event for buyer-list targeting because it combines a clear commercial intent with a concentrated audience of travel decision-makers. It is especially useful for companies selling into corporate travel procurement, managed travel, travel software, expense management, hotel sales, airline partnerships, mobility, and meeting services.
Best buyer segments to prioritize:
- Corporate Travel Managers
- Travel Procurement and Sourcing Leaders
- Head of Travel & Expense
- Global Travel Program Owners
- Meeting & Events Managers
- Travel Technology Buyers
- Corporate Sales leaders at hotels, airlines, and mobility providers
- Finance leaders involved in travel spend control
Quality rating for B2B attendee-list sales: 8.5/10
This is a high-value event if the client wants to reach qualified travel decision-makers rather than broad general audiences. The final buyer list should be tailored to the client’s product, and the client website is essential for tightening the target profile.
Data sheet
| Event Name | Business Travel Show Europe 2026 |
| Event Date | 21 Jul 2026 |
| Event Status | Upcoming |
| Venue | Pan Pacific Perth |
| City | Perth |
| State / Region | Perth (user-supplied; official state/region naming not independently confirmed) |
| Country | Australia |
| Organizer | Official organizer not fully confirmed for the supplied Perth edition details. Historical Business Travel Show Europe brand is associated with Northstar Travel Group. |
| Official Event Website | Official current-year Perth event page not publicly verified in this research pass. |
| Event Type | Business travel, corporate travel procurement, travel management, meetings & events, travel technology, hospitality, expense management, mobility, and supplier networking |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; IT & Technology; Business Services |
| Audience Reach | Likely regional-to-national for Australia, subject to official confirmation |
| Estimated Attendance / Expected Footfall | Estimated planning range only: 2,500 to 8,000+ total attendees for a business-travel show format of this type. Not confirmed for this edition. |
| Attendance Data Reliability | Estimated. Attendance figure not publicly confirmed by the organizer. |
| Main Purpose of Event | To connect corporate travel buyers, travel managers, procurement leaders, travel technology providers, hospitality partners, and mobility suppliers for sourcing, policy management, supplier evaluation, and commercial networking. |
Business Travel Show Europe is positioned as a B2B event format focused on managed travel, corporate travel procurement, meetings-related travel spend, booking and expense tools, supplier relationships, and business mobility. Based on the supplied event details, this 2026 record refers to a Perth, Australia edition or localized business-travel event profile; however, the event title and geography should be rechecked against the official organizer listing before using this record for commercial list sales.
For lead generation, the event matters because it typically attracts real budget owners and influencers rather than only exhibitors. Relevant attendees often include travel managers, procurement heads, finance and expense stakeholders, HR mobility teams, meetings buyers, airline and hotel sourcing professionals, TMC decision-makers, and travel-tech evaluators. This makes the event commercially useful for outreach into corporate travel programs, hotel and air partnerships, payment and expense solutions, duty-of-care, risk management, and business-travel technology.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Corporate travel managers | Large enterprises, multi-site corporations, regional HQs | Own travel policy, traveler experience, supplier selection, program performance | High-value buyer group for TMCs, hotels, airlines, booking tools, risk and expense platforms |
| Procurement and sourcing teams | Corporate procurement departments, indirect sourcing teams | Negotiate rates, contracts, supplier panels, RFPs and renewals | Critical for enterprise sales cycles and preferred-supplier agreements |
| Finance and expense leaders | Finance, AP, controllership, expense governance teams | Approve spend controls, reimbursement systems, payment workflows | Relevant for expense tech, card programs, reporting, cost optimization tools |
| Meetings and events buyers | Internal events teams, conference procurement, sales enablement teams | Source venues, room blocks, group travel, event travel logistics | High relevance for hotels, venue groups, event-tech, travel coordination providers |
| Travel management companies (TMCs) | Corporate travel agencies, managed travel operators | Influence supplier access, traveler servicing, booking channel strategy | Important channel partners and volume intermediaries |
| HR and mobility leaders | Global mobility, talent operations, workforce travel programs | Influence relocation travel, assignee mobility, traveler safety, compliance | Relevant for mobility services, duty-of-care, risk and compliance vendors |
| Operations leaders | Field-service businesses, consulting firms, project-based enterprises | Need efficient traveler logistics, cost control and policy adherence | Useful target for travel booking, accommodation, transport and analytics providers |
| Travel technology leaders | Corporate IT, digital workplace teams, travel platform owners | Evaluate integrations, security, data, automation and user adoption | High relevance for SaaS vendors, APIs, booking systems and analytics tools |
| Airline, hotel and ground transport partnership teams | Travel suppliers serving managed travel buyers | Negotiate preferred rates and distribution partnerships | Commercially important as both suppliers and strategic channel stakeholders |
| Consultants and advisory firms | Travel consultants, procurement advisers, implementation partners | Influence software shortlists and transformation projects | Useful for indirect referrals and strategic introductions |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Perth | Local corporate travel managers, mining-energy travel buyers, hospitality partners, regional offices | Medium to high | Perth is a strong corporate base for resources, engineering, professional services and long-haul business travel demand. |
| Western Australia | Statewide enterprise and public-sector stakeholders | High | Likely source of procurement and operations-led travel demand if the event is genuinely Perth-based. |
| Nearby business hubs | Sydney, Melbourne, Brisbane, Adelaide, Singapore | Medium | Reach depends on organizer scale, hosted buyer activity and airline connectivity. |
| National reach | Australian enterprise buyers, TMCs, national hotel groups, travel-tech suppliers | Likely medium to high | Would be credible if supported by official conference programming and national sponsorship. |
| International reach | Selective APAC participation from airlines, hotel chains, tech platforms and mobility providers | Medium | Not enough verified evidence yet to classify this as a fully global event in the supplied Perth format. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Likely primary classification, pending official confirmation | A Perth-based corporate travel event would most likely draw Australian corporate travel buyers and suppliers, with some regional APAC participation. The supplied event title includes “Europe,” so the final reach classification should be validated against the official organizer page. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Current-year buyer company list not publicly released | Organizer disclosure gap | No verified 2026 Perth attendee directory, hosted buyer list, speaker employer list, or procurement roster was available in this research pass. | N/A | Travel Manager; Head of Procurement; Category Manager; Meetings Manager | Confirmed data not available |
| Speaker and buyer organizations for the 2026 edition | Pending official announcement | This event should not be marketed as a confirmed attendee-list opportunity until the organizer publishes official participating organizations. | N/A | Procurement Director; Travel Program Manager; Head of Events | Confirmed data not available |
| Prior-year participation evidence | Historical research route only | Prior-year participation evidence. Not a confirmed attendee list for the current edition. | N/A | Corporate Travel Buyer; Strategic Sourcing Manager | Historical / prior-year evidence only |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Head of Travel / Travel Manager | Corporate Travel | Manager / Director / Head | Primary owner of managed travel policy, supplier mix and traveler experience. |
| 2 | Director of Procurement | Procurement | Director | Owns sourcing governance, contract terms and preferred supplier negotiations. |
| 3 | Category Manager, Travel | Strategic Sourcing | Manager | Key stakeholder in travel RFPs, hotel programs and vendor consolidation. |
| 4 | Strategic Sourcing Manager | Procurement | Manager | Influences rate negotiations, procurement analytics and supplier review cycles. |
| 5 | Meetings & Events Manager | Events / Procurement | Manager / Director | Relevant for venue sourcing, group travel, room blocks and attendee logistics. |
| 6 | Expense Manager / Finance Systems Lead | Finance | Manager / Director | Approves expense tooling, card controls, reimbursement workflows and reporting. |
| 7 | Global Mobility Manager | HR / Mobility | Manager / Head | Buys travel-related mobility services, compliance support and traveler care. |
| 8 | Operations Director | Operations | Director / VP | Relevant in travel-heavy organizations that need efficiency, safety and service continuity. |
| 9 | IT Director / Travel Systems Owner | IT / Digital | Director / Head | Important for implementation, integration, security and travel-tech adoption. |
| 10 | Partnerships Director | Commercial / Partnerships | Director / VP | Key contact for strategic commercial alliances across hotels, airlines, payment and tech. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core event category for corporate travel and managed travel programs | Travel program operators, TMCs, travel buyers, mobility providers |
| 2 | Hospitality | Hotels and venue groups are major supplier and buyer-side participants | Hotel sourcing, room programs, meetings accommodation |
| 3 | Information Technology & Services | Travel-tech, booking systems, integrations and workflow platforms | Travel SaaS, duty-of-care, reporting and automation tools |
| 4 | Computer Software | Expense, booking, meetings, analytics and traveler engagement platforms | Software procurement and integration opportunities |
| 5 | Financial Services | Strong fit for payment, card, expense and treasury-linked travel controls | Travel payments, virtual cards, expense governance |
| 6 | Airlines/Aviation | Airline account teams are core to preferred supplier programs | Corporate airline deals and route partnerships |
| 7 | Events Services | Meetings-related travel and managed event logistics overlap strongly | Group travel, attendee management, venue sourcing |
| 8 | Management Consulting | Consulting firms are heavy travel buyers and advisory influencers | Travel optimization, policy and supplier selection |
| 9 | Mining & Metals | Especially relevant if the Perth location is correct | Remote workforce travel, FIFO travel coordination, accommodation programs |
| 10 | Oil & Energy | Travel-intensive project and field operations | Crew travel, safety, policy and supplier optimization |
| 11 | Construction | Project-based travel demand for site teams and subcontractor movement | Hotel, transport and travel policy solutions |
| 12 | Professional Training & Coaching | Training organizations and internal L&D teams often manage event-linked travel | Meetings travel, training venue sourcing and expense controls |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 2,500 to 8,000+ | Estimated | User-supplied planning range for a show of this type | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unverified | No official exhibitor directory verified in this research pass | Do not use estimated exhibitor counts in sales claims. |
| Buyer count | Not publicly confirmed | Unverified | No hosted buyer or attendee segment totals verified | Key data gap for attendee-list qualification. |
| Speaker count | Not publicly confirmed | Unverified | Current-year agenda not verified | Speaker-employer data would materially improve buyer profiling. |
| Sponsor count | Not publicly confirmed | Unverified | Current-year sponsor page not verified | Suppliers should not be treated as buyer-side without role context. |
| Historical attendance | Not used | Withheld pending official source | No official prior-year Perth series attendance verified here | Avoid backfilling with unverified third-party estimates. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Travel procurement | Lower total travel cost and improve contracted supplier value | Rate benchmarking, sourcing support, supplier consolidation | TMC services, hotel sourcing, airline partnerships, procurement analytics |
| Travel technology | Improve booking experience, data visibility and workflow automation | Platform demos, integration workshops, pilot projects | Online booking tools, reporting, APIs, traveler apps |
| Expense management | Control leakage, accelerate reimbursement and connect travel spend data | Finance-led buying discussions and ROI cases | Expense SaaS, card programs, invoice automation, analytics |
| Meetings & events travel | Manage group bookings, room blocks and travel logistics | Venue sourcing and bundled services discussions | Venue solutions, accommodation blocks, attendee travel coordination |
| Duty of care and travel risk | Protect travelers and maintain compliance | Security briefings, risk audits, incident response planning | Risk platforms, traveler tracking, emergency support, policy tools |
| Mobility and workforce travel | Coordinate project teams, assignees and frequent travelers | Operational travel program redesign | Mobility services, managed accommodation, crew and field travel solutions |
| Hospitality sourcing | Optimize hotel programs across cities and traveler groups | Hotel procurement meetings and volume negotiations | Hotel chains, serviced apartments, venue groups, accommodation tech |
| Data and reporting | Understand spend, leakage, traveler behavior and supplier performance | Analytics-led business case discussions | BI dashboards, policy compliance tools, benchmarking services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event theme is strongly aligned to real corporate travel spend owners and sourcing stakeholders. |
| Decision-maker availability | High | Travel managers, procurement leaders and finance stakeholders are typical target personas for this event type. |
| Data collection potential | Medium | Good potential if agenda, speaker employers, sponsors and hosted-buyer data are published; currently under-verified. |
| Apollo targeting potential | Very High | Target roles and industries are well-defined and map cleanly into Apollo filters. |
| Geographic targeting potential | High | A Perth/Australia edition allows clear geographic segmentation by state, national accounts and APAC-linked programs. |
| Best outreach approach | High | Value-led outreach works best: cost savings, policy compliance, traveler experience, risk control and booking efficiency. |
| Overall lead quality | High | Commercially attractive event profile, but current-year confirmation gaps reduce list-certainty. |
| Best use case | High | Best for buyer profiling, Apollo segmentation, ABM planning and post-verification outreach. |
| Limitations / risks | Medium | Title/location discrepancy and missing official 2026 participation data create verification risk. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Information Technology & Services; Computer Software; Financial Services; Airlines/Aviation; Events Services; Management Consulting; Mining & Metals; Oil & Energy; Construction | Capture both buyer-side travel programs and travel ecosystem partners. |
| Departments | Procurement, Operations, Finance, Information Technology, Human Resources, Partnerships, Event Management | Focus on budget owners and implementation influencers. |
| Seniority | Manager, Director, VP, Head, CXO | Prioritize decision-making and strategic oversight levels. |
| Job titles | Travel Manager, Head of Travel, Corporate Travel Manager, Director of Procurement, Category Manager Travel, Strategic Sourcing Manager, Meetings & Events Manager, Global Mobility Manager, Expense Manager, Finance Systems Manager, Operations Director, Partnerships Director, IT Director | Targets the most commercially relevant stakeholder set. |
| Geography | Australia; Western Australia; Perth; optional expansion to Sydney, Melbourne, Brisbane, Singapore | Build a host-market plus national account strategy. |
| Employee size | 200-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,001+ | Travel programs are typically formalized in mid-market and enterprise organizations. |
| Keywords | managed travel, corporate travel, travel policy, travel procurement, meetings, expense management, traveler safety, duty of care, business mobility, hotel program, airline program | Improves targeting precision for travel-specific roles and accounts. |
| Technologies | Travel booking platform, expense management platform, ERP, HRIS, BI stack | Useful when selling integrations, workflow automation or analytics solutions. |
| Revenue range | $50M-$500M; $500M-$1B; $1B+ | Larger revenue profiles tend to support managed travel programs and formal sourcing cycles. |
| Company type | Public company, private enterprise, multinational, travel management company, hotel group, airline, enterprise services firm | Supports segmentation between direct buyers and ecosystem partners. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Business Travel Show Europe | Official event brand website | Historical event brand identity and market focus | High for brand verification; not sufficient alone for the supplied Perth 2026 details |
| Northstar Travel Group | Organizer group website | Historical organizer association with the Business Travel Show brand | High for organizer group context |
| Pan Pacific Perth | Official venue website | Venue existence and suitability for business events | High for venue verification; does not confirm the event booking |
| User-supplied event details | Input data | Perth city, venue, country, and 21 Jul 2026 date | Medium until matched to an official event page |
| Verification note | Research caveat | The supplied event title references “Europe,” while the supplied venue and location point to Perth, Australia. Official organizer confirmation is recommended before using this record for attendee-list sales, buyer-list guarantees, or event-specific outreach claims. | Critical note |
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