Second Home Expo - INTERNATIONAL REAL ESTATE AND INVESTMENT FAIR
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About this event
Data sheet
Second Home Expo - INTERNATIONAL REAL ESTATE AND INVESTMENT FAIR – Event Attendee & Buyer Profile Analysis
Event date: 17–18 October 2026
Location: Flanders Expo, Gent, Belgium
Event status: Upcoming
Research date: 2 July 2026
Location: Flanders Expo, Gent, Belgium
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | Second Home Expo - INTERNATIONAL REAL ESTATE AND INVESTMENT FAIR |
| Event Date | 17–18 October 2026 |
| Event Status | Upcoming |
| Venue | Flanders Expo |
| City | Gent |
| State / Region | Flanders |
| Country | Belgium |
| Organizer | Second Home Expo |
| Official Event Website | secondhome-expo.be |
| Event Type | Trade fair / consumer-and-B2B investment expo / real estate marketplace |
| Primary Category | Business Services |
| Secondary Applicable Categories | Travel & Tourism; Hospitality; Real Estate investment-related business activity |
| Audience Reach | Primarily regional with cross-border buyer interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for exhibitor/property inventory data; low for total footfall because no organizer-confirmed attendance figure is published in the provided source text. |
| Main Purpose of Event | To connect prospective second-home buyers and investors with property providers, real estate agents, and related service providers across multiple countries. |
About the Event
Second Home Expo is a specialized international real estate and investment fair focused on holiday homes and second residences. The official event content positions the expo as a marketplace for discovering recreational properties at home and abroad, with seminars, property guidance, and a large exhibitor presence across multiple countries.
The event matters because it combines high-intent property shoppers, overseas investment seekers, real estate agents, and destination-related service providers in one place. For B2B sellers, it is relevant for lead generation, partnership development, cross-border property services, mortgage and finance offerings, relocation support, holiday rental platforms, and investor-focused advisory services.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Prospective second-home buyers | Individual investors, high-net-worth households, retirees, lifestyle buyers | End-user purchase decision | Core demand base for property, financing, legal, and relocation services |
| Property investors | Private investors, family offices, small investment groups | Capital allocation and acquisition decision-making | Strong fit for investment products, financing, rental management, and advisory services |
| Real estate agents / brokers | Domestic and international real estate agencies | Listing acquisition, buyer matching, transaction support | Key for lead sourcing, referral partnerships, and listing distribution |
| Developers and project marketers | Residential resort developers, off-plan project sales teams | Project launch and sales strategy | Relevant for construction, marketing, and property technology suppliers |
| Mortgage and finance buyers | Banks, mortgage brokers, private lenders, financial advisors | Financing approval and affordability analysis | Relevant for lending, insurance, wealth, and cross-border payment providers |
| Holiday rental operators | Property managers, short-term rental platforms, hospitality operators | Acquisition, management, occupancy optimization | Good fit for channel partners, tech platforms, and service vendors |
| Legal and tax advisors | Law firms, notaries, tax consultants, cross-border advisors | Transaction risk management and compliance | Influential in international property purchases and structuring |
| Destination / tourism operators | Vacation providers, resort brands, tourism boards | Partnership and destination promotion | Supports bundled property + travel demand and regional promotion |
| Association and media stakeholders | Real estate associations, property media, lifestyle publications | Awareness, content, and market education | Amplifies reach for exhibitors and speakers |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Gent | Local and nearby metro attendees | Medium | Convenient access for Belgian consumers, brokers, and advisors |
| Host region: Flanders | Regional property buyers and service providers | High | Strong domestic buyer base for second homes and investments |
| Nearby business hubs | Brussels, Antwerp, Bruges, Ghent corridor | High | Wealth, finance, legal, and advisory audiences are accessible |
| National reach: Belgium | Belgian consumers, brokers, banks, and advisors | High | Event language mix and cross-border property interest expand reach |
| International reach | Netherlands, France, Spain, Portugal, Germany, and other target-country property vendors | High | Official site shows properties across many countries and a broad international supply base |
| Trade corridor relevance | Benelux–Iberia–Mediterranean real estate flow | High | Especially relevant for holiday homes, investment properties, and relocation-related purchases |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary classification: Global | Global | The event markets properties across many countries and attracts international property providers, making its supply side globally distributed. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| ABN AMRO | Bank / mortgage and wealth services | Relevant for second-home financing, wealth clients, and international property buyers | abnamro.com | Mortgage Director; Wealth Manager; Partnership Manager | Confirmed Sponsor / Exhibitor |
| TUI | Travel / holiday services | Holiday destination demand and vacation-home ecosystem relevance | tui.com | Partnership Director; Product Manager; B2B Sales Manager | Confirmed Sponsor / Exhibitor |
| Belvilla | Holiday rental platform | Property monetization, rental management, and owner acquisition | belvilla.com | Partnerships Lead; Supply Acquisition Manager; Operations Director | Confirmed Sponsor / Exhibitor |
| Micazu | Holiday home marketplace | Directly relevant to second-home owners, listing acquisition, and lead generation | micazu.com | Managing Director; Growth Manager; Business Development Manager | Confirmed Sponsor / Exhibitor |
| Novasol | Vacation rental operator / property network | Relevant for owner acquisition and holiday home management services | novasol.com | Head of Partnerships; Category Manager; Regional Sales Manager | Confirmed Sponsor / Exhibitor |
| Way of Living | Real estate / lifestyle property brand | Potential buyer-side or referral-side partner for international property interest | wayofliving.nl | Founder; Business Development Director; Sales Manager | Confirmed Partner / Exhibitor |
| My Second Home | Second-home marketplace / portal | Highly aligned with buyer-intent audience and property listing monetization | mysecondhome.com | Commercial Director; Partnerships Manager; Marketing Director | Confirmed Partner / Exhibitor |
| Beaujean | Property / vacation home provider | Relevant for listing acquisition and cross-border buyer outreach | beaujean.com | Owner; Sales Director; Country Manager | Confirmed Partner / Exhibitor |
| Salentein | Brand / investment-related partner | Confirmed partner visibility on the official site; useful for affluent audience engagement | salentein.com | Partnerships Director; Brand Manager; Commercial Manager | Confirmed Partner / Exhibitor |
| Flanders Expo | Venue / event operations | Venue-side stakeholder for event operations, logistics, and future bookings | flandersexpo.be | Venue Manager; Sales Manager; Operations Director | Confirmed Venue Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / Founder | Executive Office | Owner / C-level | Common in brokerage, development, and advisory businesses attending for partnerships and sales |
| 2 | Director of Sales / Business Development Director | Commercial | Director | Critical for lead acquisition, deal flow, and partner recruitment |
| 3 | Partnerships Manager / Alliances Manager | Partnerships | Manager / Senior Manager | Useful for platforms, finance providers, and service vendors |
| 4 | Mortgage Director / Mortgage Manager | Lending / Finance | Director / Manager | Second-home buyers often require financing and affordability support |
| 5 | Wealth Manager / Private Banker | Wealth Management | Manager / Director | Investors and affluent buyers are highly relevant to this market |
| 6 | Real Estate Agent / Broker Owner | Sales | Owner / Senior Manager | Core exhibitor and buyer-acquisition audience for international property listings |
| 7 | Property Development Director | Development | Director | Project launches and off-plan sales make this an important audience |
| 8 | Tax Advisor / Cross-Border Legal Counsel | Legal / Tax | Partner / Director / Senior Advisor | Transaction structuring and compliance are essential in overseas property purchases |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Real Estate | Directly aligned to property buyers, brokers, developers, and marketplaces | Brokerage, listings, and investor acquisition |
| 2 | Financial Services | Mortgage, wealth, lending, and payment stakeholders are highly relevant | Financing and investor support |
| 3 | Leisure, Travel & Tourism | Holiday home demand is tied to destination travel and lifestyle buying | Destination partnerships and travel-linked property sales |
| 4 | Hospitality | Vacation rentals and resort operators are important ecosystem buyers | Property management and guest services |
| 5 | Import & Export | Cross-border business is relevant for overseas property transactions and service ecosystems | International property distribution and referral networks |
| 6 | Management Consulting | Advisory firms can support investment strategy, market entry, and cross-border setup | Investor advisory and strategic partnerships |
| 7 | Legal Services | Transaction support, ownership structuring, and compliance are central | Cross-border conveyancing and tax support |
| 8 | Marketing & Advertising | Property sellers and portals need lead generation and buyer acquisition | Performance marketing and lead capture |
| 9 | Information Technology & Services | Platforms, CRM, and lead management matter to exhibitor sales teams | Proptech, CRM, and lead automation |
| 10 | Banking | Mortgage and private banking demand is strong in second-home transactions | Lending, wealth management, and advisory |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website content provided does not publish a visitor count | Use only as a prospecting event; do not rely on a public attendance claim |
| Exhibitor count | 528 | Confirmed | Official website exhibition information | Indicative of a large supply-side presence |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No official buyer count published in source text | Likely mixed consumer and B2B buyer audience |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Seminars are mentioned, but a speaker total is not provided | Use seminar-related outreach in lead capture campaigns |
| Historical attendance | 29660 vacation homes / 528 realtors / 45 countries | Confirmed event inventory, not footfall | Official website exhibition information | Represents supply breadth rather than visitor volume |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| International property sourcing | Access to vetted homes and projects across multiple countries | Property showcases, lead forms, and regional information sessions | Property listings, brokerage, and local market services |
| Financing and affordability | Mortgage, lending, and payment solutions | Pre-qualification clinics and lender consultations | Banks, brokers, and private lending products |
| Cross-border legal and tax | Ownership structure, tax, inheritance, and compliance advice | Expert seminars and one-to-one advisory meetings | Legal, notary, and tax advisory services |
| Holiday rental monetization | Generate income from second-home ownership | Property management and platform demos | Vacation rental platforms and management services |
| Investment planning | Yield, capital appreciation, and portfolio diversification | Investor briefings and consultation booths | Wealth, advisory, and market intelligence providers |
| Destination and lifestyle buying | Combine leisure, family use, and long-term ownership | Destination storytelling and regional buyer journeys | Tourism boards, hospitality brands, and relocation support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around high-intent property buyers, investors, and service providers. |
| Decision-maker availability | High | Expected presence of founders, directors, brokers, lenders, and advisory professionals. |
| Data collection potential | High | Seminars, exhibitor lists, and property listings support structured lead capture. |
| Apollo targeting potential | High | Clear ICPs exist across real estate, banking, travel, legal, and property-tech segments. |
| Geographic targeting potential | High | Strong regional targeting in Belgium and Benelux, with international property-market spillover. |
| Best outreach approach | Multi-touch B2B + consumer-intent hybrid | Combine pre-event appointment setting, seminar promotion, and post-event follow-up. |
| Overall lead quality | High | Strong fit for list-building, buyer profiling, and partnership development. |
| Best use case | B2B attendee list building and buyer-intent prospecting | Best for property services, financing, legal, travel, and lead-generation vendors. |
| Limitations / risks | Medium | Public current-year attendee list is not available in the provided official text; buyer identification must be handled as prospecting rather than confirmed attendance. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Real Estate; Financial Services; Leisure, Travel & Tourism; Hospitality; Legal Services; Marketing & Advertising; Information Technology & Services; Banking; Management Consulting | Focus on organizations most likely to buy or influence second-home transactions |
| Departments | Executive; Sales; Business Development; Partnerships; Finance; Mortgage; Wealth Management; Legal; Operations; Marketing | Reach commercial decision-makers and buyer-influencer functions |
| Seniority | Owner; Partner; C-level; VP; Director; Head of; Senior Manager | Prioritize budget holders and strategic decision-makers |
| Job titles | Managing Director, Founder, Broker Owner, Business Development Director, Partnerships Director, Mortgage Director, Wealth Manager, Property Director, Sales Director, Legal Counsel, Tax Advisor | Match the most likely on-site decision-makers and buyer-side influencers |
| Geography | Belgium; Netherlands; Luxembourg; France; Spain; Portugal; Germany; wider EU | Align with Benelux origin plus common second-home destination markets |
| Employee size | 1–10; 11–50; 51–200; 201–1,000 | Captures boutique agencies, brokerages, and platform businesses |
| Keywords | second home, holiday home, vacation rental, international property, overseas property, real estate investment, holiday property, buy-to-let, property management | Increase precision for event-relevant prospect lists |
| Company type | Private company; public company; family-owned; partnership; founder-led | Useful for filtering brokerages, lenders, and advisory firms |
Suggested Apollo Search Logic: (Real Estate OR Financial Services OR Banking OR Hospitality OR Leisure, Travel & Tourism) AND (Founder OR Managing Director OR Director OR Head of OR Partner OR VP) AND (second home OR holiday home OR vacation rental OR international property OR property investment)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Second Home Expo official website | Official organizer website | Event title, dates, venue, city, country, exhibitor count, countries, seminar presence, and property-market positioning | Very High |
| Flanders Expo official website | Venue website | Venue identification and location context for Ghent / Flanders Expo | High |
| ABN AMRO | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| TUI | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| Belvilla | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| Micazu | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| Novasol | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| Way of Living | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
| My Second Home | Partner/company website | Company domain used for confirmed partner visibility on official event content | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Second Home Expo - INTERNATIONAL REAL ESTATE AND INVESTMENT FAIR — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds