CategoryFood & Beverages
Seafood Expo Global & Seafood Processing Global
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About this event
Data sheet
Seafood Expo Global & Seafood Processing Global – Event Attendee & Buyer Profile Analysis
Event Date: 20–22 April 2027
Location: Barcelona, Spain
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Seafood Expo Global & Seafood Processing Global |
| Event Date | 20–22 April 2027 |
| Event Status | Upcoming |
| Venue | Fira Barcelona Gran Via Venue |
| City | Barcelona |
| State / Region | Catalonia |
| Country | Spain |
| Organizer | Diversified Communications |
| Official Event Website | seafoodexpo.com/global |
| Event Type | International trade show, buyer-seller marketplace, conference, product showcase, awards program |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Logistics & Transportation; Industrial Engineering; Packing & Packaging; Science & Research |
| Audience Reach | Global seafood supply chain audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2027. Historical evidence: more than 35,500 industry professionals in 2026. |
| Attendance Data Reliability | Moderate for historical attendance; low for 2027 attendance |
| Main Purpose of Event | To connect seafood buyers, processors, suppliers, distributors, retailers, foodservice operators, and technology/equipment providers in a global sourcing and business development environment. |
About the Event
Seafood Expo Global & Seafood Processing Global is positioned as a major international seafood marketplace for the full value chain, including sourcing, processing, packaging, logistics, distribution, retail, foodservice, and aquaculture-related solutions. The official event content indicates dedicated features such as the Key Buyer Program, Seafood Processing & Aquaculture Buyer Program, Aquaculture Innovation Zone, conference sessions, and the Seafood Excellence Global Awards.
The event matters because it concentrates qualified seafood trade buyers and suppliers in one high-value environment for procurement, partnerships, new product discovery, and category growth. It is especially relevant to companies selling seafood products, processing equipment, cold chain solutions, packaging, ingredients, quality/safety services, technology, and commercial services to retail, restaurant, catering, foodservice, and processing buyers.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Seafood importers and exporters | International trading firms, sourcing agents, commodity distributors | Lead sourcing, price negotiation, supplier qualification | High-value target for seafood suppliers and logistics providers |
| Retail buyers and category managers | Supermarkets, grocery chains, specialty retail, online grocery | Assortment, private label, quality and margin decisions | Strong fit for branded seafood, frozen, chilled, and value-added products |
| Foodservice and restaurant procurement teams | Restaurant groups, hospitality groups, catering suppliers, commissaries | Menu sourcing, quality, cost control, menu innovation | Important audience for seafood products, portioning, and processed formats |
| Processors and plant operations leaders | Seafood processors, packers, re-packers, value-add processors | Equipment selection, process efficiency, yield, compliance | High relevance for machinery, automation, inspection, packaging, and sanitation suppliers |
| Aquaculture operators and farm management teams | Fish farms, hatcheries, aquaculture technology companies | Production, health, feed, water quality, technology adoption | Relevant for aquaculture inputs, equipment, monitoring, and services |
| Supply chain and logistics leaders | Cold chain providers, freight forwarders, port/logistics operators | Temperature control, routing, transit time, compliance | High relevance for refrigerated logistics, warehousing, and packaging |
| Quality assurance, food safety, and compliance teams | Processors, importers, retailers, certification bodies | Standards, audits, traceability, certifications | Relevant for testing, traceability, QA, and compliance software/services |
| Packaging and sustainability leads | Food brands, processors, packaging converters | Packaging specification, shelf life, sustainability, cost | Strong fit for packaging, labeling, and eco-material suppliers |
| Consultants, analysts, and media | Industry consultants, trade media, market research firms | Market intelligence, trend shaping, coverage | Useful for sponsorship, PR, and market visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city | Barcelona metro area | Medium | Convenient access for local seafood, logistics, and hospitality buyers |
| Host state / region | Catalonia and broader Spain | High | Strong domestic seafood trade presence and processing ecosystem |
| Nearby business hubs | Madrid, Valencia, Bilbao, Marseille, Milan | High | Likely draw from Southern Europe’s import, distribution, and retail networks |
| National reach | Spain-wide buyers and suppliers | High | Seafood procurement, processing, and distribution are nationally relevant |
| International reach | Europe, North America, Latin America, Asia, Middle East, Africa | Very High | Official event positioning describes a global seafood marketplace |
| Trade corridor relevance | Mediterranean, Atlantic, and pan-European seafood routes | High | Important for import/export, cold chain, and regional distribution |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site positions the show as the global seafood marketplace, attracting buyers and suppliers from around the world. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Carrefour | Retail buyer | Major grocery seafood category and private-label sourcing opportunity | carrefour.com | Seafood Category Manager, Procurement Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Mercadona | Retail buyer | Large Spanish grocery chain with seafood sourcing relevance | mercadona.es | Category Manager, Buying Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Mowi | Seafood producer / processor | Global seafood brand, sourcing, processing, and product innovation relevance | mowi.com | Procurement Director, Supply Chain Director, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Thai Union Group | Seafood processor / brand owner | Procurement, processing, packaging, and international trade relevance | thaiunion.com | Head of Procurement, Operations Director, Packaging Manager | Strong Market Fit, Attendance Not Confirmed |
| Bakkafrost | Seafood producer | Salmon production, processing, sustainability, and export relevance | bakkafrost.com | Procurement Manager, Operations Director, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Sysco | Foodservice distributor | Large foodservice buying organization with seafood category relevance | sysco.com | Category Manager, Sourcing Director, Foodservice Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Bidfood | Foodservice wholesaler | Covers seafood sourcing, frozen supply, and foodservice distribution | bidfood.com | Buying Director, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| US Foods | Foodservice distributor | Seafood sourcing for restaurants, hospitality, and institutional channels | usfoods.com | VP Procurement, Category Manager, Product Development | Strong Market Fit, Attendance Not Confirmed |
| Kroger | Retail buyer | Large grocery seafood category and branded/private label sourcing | kroger.com | Seafood Buyer, Category Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Walmart | Retail buyer | High-volume seafood procurement and private label sourcing relevance | walmart.com | Senior Buyer, Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Metro AG | Wholesale / retail buyer | European wholesale seafood sourcing and distribution relevance | metroag.de | Purchasing Manager, Category Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| METRO | Wholesale / hospitality buyer | Foodservice and retail seafood sourcing across European markets | metro.com | Head of Purchasing, Category Manager, Sourcing Lead | Strong Market Fit, Attendance Not Confirmed |
| Ahold Delhaize | Retail buyer | Global grocery buying organization with seafood category relevance | aholddelhaize.com | Category Director, Procurement Manager, Packaging Buyer | Strong Market Fit, Attendance Not Confirmed |
| Cooke Aquaculture | Aquaculture producer | Aquaculture innovation, feed, equipment, and processing relevance | cookeseafood.com | Operations Director, Procurement Lead, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns sourcing strategy, vendor consolidation, and category spend. |
| 2 | VP Procurement / Sourcing Director | Procurement | VP / Director | Directs supplier selection and commercial negotiations. |
| 3 | Category Manager | Buying / Merchandising | Manager | Manages seafood assortment, pricing, and vendor evaluation. |
| 4 | Seafood Buyer / Grocery Buyer | Merchandising | Buyer / Manager | Controls supplier sourcing and product selection at the item level. |
| 5 | Supply Chain Director | Supply Chain | Director | Responsible for cold chain, inventory, service levels, and logistics. |
| 6 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Evaluates equipment, throughput, sanitation, and process efficiency. |
| 7 | Quality Assurance / Food Safety Manager | Quality / Compliance | Manager | Critical for certifications, inspections, and traceability systems. |
| 8 | Packaging Manager | Packaging / Operations | Manager | Influences shelf life, sustainability, branding, and logistics efficiency. |
| 9 | Business Development Director | Commercial | Director | Important for supplier partnerships, distribution, and market expansion. |
| 10 | Sustainability Manager | ESG / Compliance | Manager | Evaluates responsible sourcing, environmental claims, and packaging choices. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core seafood category, retail, foodservice, and processing activity | Seafood buyers, processors, brands, distributors |
| 2 | Food Production | Processing and value-added seafood production relevance | Plant leaders, QA, equipment buyers |
| 3 | Retail | Retail seafood sourcing and merchandising are major attendance drivers | Category managers, buyers, private label teams |
| 4 | Wholesale | Distribution and trade sourcing across channels | Importers, wholesalers, brokers |
| 5 | Logistics & Supply Chain | Cold chain and international shipping are central to seafood trade | Freight, warehousing, temperature control |
| 6 | Packaging & Containers | Packaging, labeling, and shelf-life needs are highly relevant | Packaging suppliers and converters |
| 7 | Industrial Automation | Processing lines increasingly require automation and efficiency | Equipment, robotics, line control |
| 8 | Import & Export | International seafood trade is a defining market characteristic | Trading companies, cross-border sourcing teams |
| 9 | Environmental Services | Sustainability, traceability, and compliance are increasingly important | ESG solutions, certification, waste reduction |
| 10 | Business Supplies & Equipment | Broad fit for processing, handling, and facility support tools | Plant equipment and operational supplies |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed for 2027 | Unconfirmed | Organizer website does not publish a 2027 figure in the provided content | Use 2026 history for directional planning only |
| Historical attendance | More than 35,500 industry professionals | Historical / prior-year evidence | Official 2026 news release on event site | Largest attendance in event history per official release |
| Exhibitor count | 2,290 exhibiting companies | Historical / prior-year evidence | Official 2026 news release on event site | Strong indicator of scale and buyer draw |
| Buyer count | Not publicly confirmed by the organizer | Unconfirmed | No confirmed public buyer total in provided official content | Key Buyer Program suggests strong buyer concentration |
| Speaker count | More than 20 educational sessions | Confirmed program scope | Official 2027 conference description | Session count confirmed; speaker count not publicly specified |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official site lists sponsors section but does not quantify in provided content | Check sponsor page and exhibitor list closer to event |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Competitive sourcing, supplier diversification, margin improvement | One-to-one sourcing meetings and product discovery | Seafood products, brokerage, sourcing services |
| Technology | Efficiency, automation, traceability, workflow control | Demonstrate ROI and operational impact | ERP, traceability, MES, QA software |
| Cold Chain / Logistics | Temperature integrity, shipping reliability, reduced spoilage | Position service levels and compliance capability | Refrigerated transport, warehousing, packaging |
| Sustainability | Responsible sourcing, eco-packaging, ESG reporting | Align with retailer and brand sustainability goals | Certification, packaging, environmental services |
| Processing Equipment | Higher throughput, labor savings, product consistency | Showcase live demos and production outcomes | Cutting, freezing, inspection, automation systems |
| Packaging | Shelf life, branding, sustainability, transport protection | Present packaging innovation and cost savings | MAP, labels, trays, recyclable formats |
| Food Safety / QA | Testing, audit readiness, traceability, compliance | Offer credibility and risk reduction | Lab services, sensors, compliance software |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly designed for seafood buyers across retail, foodservice, catering, and processing. |
| Decision-maker availability | High | Procurement, sourcing, category, and operations decision-makers are core audience segments. |
| Data collection potential | High | Strong potential if exhibitor list, buyer program, conference speakers, and awards participants are published. |
| Apollo targeting potential | Very High | Clear industry and title signals support precise Apollo filters. |
| Geographic targeting potential | High | Barcelona draws European and global seafood trade lanes, enabling region-based outreach. |
| Best outreach approach | Very High | Segment by buyer type, then personalize by category, region, and operational need. |
| Overall lead quality | Very High | One of the strongest seafood industry events for attendee list building and buyer profiling. |
| Best use case | B2B lead generation, attendee list sales, exhibitor targeting, partnership outreach | Ideal for suppliers serving seafood procurement, processing, packaging, logistics, and quality control. |
| Limitations / risks | Attendance list not publicly confirmed | Current-year buyer names should not be assumed without official confirmation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Retail; Wholesale; Logistics & Supply Chain; Packaging & Containers; Environmental Services; Industrial Automation; Import & Export | Match seafood buyer and supplier ecosystems |
| Departments | Procurement, Purchasing, Supply Chain, Operations, Quality Assurance, Product, Merchandising, Business Development | Reach decision-makers and influencers |
| Seniority | Manager, Director, VP, CXO, Owner | Prioritize budget holders and strategic buyers |
| Job titles | Procurement Manager, Buyer, Category Manager, Sourcing Director, Supply Chain Director, Operations Director, QA Manager, Packaging Manager, Product Development Manager | High-fit titles for seafood and adjacent solutions |
| Geography | Spain, Portugal, France, Italy, Netherlands, United Kingdom, Germany, Scandinavia, United States, Canada, Japan, South Korea, China, Chile, Peru, Vietnam, Thailand | Mirror major seafood production, import, and consumption corridors |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers mid-market to enterprise seafood buyers and operators |
| Keywords | seafood, aquaculture, cold chain, frozen food, fish processing, shellfish, seafood procurement, traceability, food safety, packaging, seafood distribution | Refine on-category contacts and intent signals |
| Technologies | ERP, supply chain software, traceability, WMS, MES, QA systems, temperature monitoring | Useful for tech suppliers selling into seafood operations |
| Company type | Public companies, private enterprises, family-owned food groups, distributors, importers, processors | Targets real buying organizations in the seafood value chain |
| Revenue range | $10M+, with emphasis on $50M+ and enterprise accounts | Focus on organizations with sustained sourcing budgets |
Suggested Apollo Search Logic: (seafood OR aquaculture OR fish processing OR cold chain OR seafood distribution) AND (procurement OR sourcing OR buyer OR category manager OR supply chain director OR operations director OR QA manager) AND geography matched to Europe, North America, and major export/import markets.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Seafood Expo Global official website | Official organizer source | Event dates, venue, city, country, audience positioning, conference scope, buyer program references | Very High |
| Seafood Expo Global 2026 news release | Official organizer news / prior-year evidence | Historical attendance of more than 35,500 professionals and 2,290 exhibitors from 85 countries | Very High |
| Venue / accessibility information page | Official venue information on event site | Venue identity and site logistics context | High |
| Diversified Communications | Organizer website | Organizer identity and global portfolio context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Seafood Expo Global & Seafood Processing Global — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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