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About this event
Data sheet
Saudi Print & Pack – Event Attendee & Buyer Profile Analysis
Event Date: 26–29 April 2027
Location: Riyadh International Convention & Exhibition Center, Riyadh, Saudi Arabia
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Saudi Print & Pack |
| Event Date | 26–29 April 2027 |
| Event Status | Upcoming |
| Venue | Riyadh International Convention & Exhibition Center (RICEC) |
| City | Riyadh |
| State / Region | Riyadh Region |
| Country | Saudi Arabia |
| Organizer | REC / Riyadh Exhibitions Company (as referenced on the official event site) |
| Official Event Website | saudi-pp.com |
| Event Type | Trade fair, exhibition, conference program, industry networking event |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Industrial Engineering, Printing Technologies, Logistics & Transportation |
| Audience Reach | Regional with international trade participation |
| Estimated Attendance / Expected Footfall | Historical official site data references 25,598+ visitors for a prior edition. Current edition attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Based on official website historical figures and event positioning; current-year footfall not confirmed. |
| Main Purpose of Event | To connect printing, packaging, machinery, technology, and workflow solution providers with trade buyers, government decision-makers, and industry professionals in Saudi Arabia and the wider MENA market. |
About the Event
Saudi Print & Pack is a major regional trade fair focused on printing and packaging technologies, machinery, materials, and workflow solutions. The official event site positions the 2027 edition as the 22nd edition and places it within Riyadh International Industry Week, highlighting its role as a large industrial marketplace for suppliers and buyers across the Kingdom and the broader MENA region.
The event matters because it brings together government decision-makers, trade buyers, industrial operators, procurement teams, and solution providers seeking modernization, localization, productivity, and sustainable manufacturing practices. For exhibitors and B2B lead-generation teams, it is especially relevant for sourcing, industrial procurement, factory automation, packaging innovation, logistics, and supply chain optimization conversations.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Manufacturers, converters, packaging buyers, industrial groups | Own vendor selection, sourcing, and contracting | High-value targets for machinery, consumables, and production services |
| Government buyers and industrial policy stakeholders | Ministries, industrial development bodies, public procurement entities | Influence localization, industrial development, and vendor approval | Important for large-scale projects, local content, and strategic partnerships |
| Operations and plant leaders | Factories, packaging plants, print houses, converters | Specify equipment, evaluate efficiency, and approve upgrades | Strong fit for automation, maintenance, line modernization, and workflow optimization |
| Supply chain and logistics teams | Producers, distributors, importers, 3PLs | Evaluate packaging efficiency, inventory flow, and distribution readiness | Relevant for warehousing, transport packaging, palletization, and tracking solutions |
| Packaging product managers and R&D teams | FMCG, pharma, food, industrial packaging companies | Shape material choices, product design, and sustainability initiatives | High relevance for innovative substrates, labels, inks, and process technologies |
| Industrial consultants and advisors | Advisory firms, transformation consultants, implementation partners | Influence technology roadmaps and vendor shortlists | Useful for channel development and project-based sales |
| Investors and business development leaders | Industrial investors, growth funds, private operators | Support capital deployment, partnerships, and market entry | Relevant for strategic equipment, line expansion, and localization deals |
| Association leaders and media | Industry associations, trade media, sector publications | Shape market awareness and event visibility | Useful for brand reach, PR, and lead amplification |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Riyadh | Local manufacturers, converters, distributors, government entities | High | Riyadh is the primary procurement and industrial decision-making hub in the Kingdom. |
| Host region: Riyadh Region | Regional industrial users and corporate buyers | High | Strong access to industrial buyers across central Saudi Arabia. |
| Nearby business hubs | Jeddah, Dammam, Khobar, Jubail, Mecca, Medina, Qassim | High | Major industrial and logistics centers with packaging demand. |
| National reach | Buyers from across Saudi Arabia | Very High | The event is positioned as a Kingdom-wide industrial sourcing platform. |
| International reach | MENA, Asia, Europe, global machinery suppliers and buyers | Medium to High | Official site references 24 countries in prior edition evidence. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach | The event attracts international suppliers and technology providers, but its commercial center of gravity remains Saudi Arabia and the region. |
| National | Primary reach | Buyer demand is strongest from Saudi industrial, retail, logistics, and government stakeholders. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| National Industrial Development Center | Government / industrial development organization | Directly tied to industrial localization and machinery-sector growth in Saudi Arabia. | n IDC domain not confirmed in provided source | Chief Advisor, Industrial Strategy Director, Program Director | Confirmed Speaker Organization |
| Yokogawa Saudi Arabia | Industrial automation / controls | Relevant to factories, process efficiency, and manufacturing modernization. | yokogawa.com | Country Manager, Sales Director, Automation Manager | Confirmed Speaker Organization |
| B2G Consulting | Consulting / industrial advisory | Works on supply chains, procurement orgs, and manufacturing setup in Saudi Arabia. | b2gconsulting.com | Managing Partner, Procurement Transformation Lead, Supply Chain Director | Confirmed Speaker Organization |
| Flow Progressive Logistics | Logistics / supply chain | Packaging and print buyers often need transport, warehousing, and distribution efficiency. | flowprogressive.com | CEO, Operations Director, Logistics Director | Confirmed Speaker Organization |
| Pure Polymers Company | Industrial materials / plastics | Packaging material demand and polymer processing are directly relevant. | purepolymers.com | CEO, Procurement Manager, Production Manager | Confirmed Speaker Organization |
| Saudi Aramco | Industrial operator / procurement-heavy enterprise | Large-scale industrial buyer with strong localization and supply-chain relevance. | aramco.com | Procurement Manager, Strategic Sourcing Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| SABIC | Chemicals / industrial materials | High-volume packaging material and industrial supply-chain stakeholder. | sabic.com | Category Manager, Procurement Director, Packaging Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Ma'aden | Mining / industrial operator | Large industrial enterprise with packaging, logistics, and procurement needs. | maaden.com.sa | Procurement Director, Supply Chain Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Saudi Ceramics | Manufacturing / building materials | Manufacturing buyer that may seek packaging, print, and industrial automation solutions. | saudiceramics.com | Operations Director, Procurement Manager, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Nahdi Medical Company | Retail / healthcare distribution | Packaging, labeling, and supply-chain management are relevant for pharmacy and health retail. | nahdi.sa | Category Manager, Supply Chain Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-Level / Director | Owns supplier selection, sourcing strategy, and high-value purchasing decisions. |
| 2 | Strategic Sourcing Manager / Category Manager | Procurement | Manager | Evaluates packaging, materials, equipment, and service vendors. |
| 3 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Head | Influences line upgrades, plant productivity, and production technology adoption. |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Looks for packaging efficiency, inventory flow, and distribution optimization. |
| 5 | Packaging Development Manager / Product Manager | Product / Packaging R&D | Manager | Drives new packaging formats, materials, sustainability, and brand requirements. |
| 6 | Business Development Director / Partnerships Director | Commercial / Strategy | Director | Useful for channel partnerships, distribution, and market-entry conversations. |
| 7 | Government Procurement Officer / Industrial Program Manager | Government / Public Sector | Officer / Manager | Relevant for local-content initiatives, industrial procurement, and policy-linked buying. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Packaging & Containers | Core industry for the exhibition’s packaging segment. | Packaging materials, machinery, converting, and innovation |
| 2 | Printing | Directly aligned with printing technologies and print buyers. | Print production, digital print, finishing, consumables |
| 3 | Industrial Automation | Relevant to machinery, line control, and factory modernization. | Automation equipment, controls, integration |
| 4 | Machinery | The show features industrial machinery for print and pack workflows. | Capital equipment, OEM sales, maintenance contracts |
| 5 | Food & Beverages | High packaging demand from food producers and brands. | Food packaging, labeling, and compliance solutions |
| 6 | Pharmaceuticals | Pharma needs regulated packaging, traceability, and print quality. | Serialization, secure packaging, labeling systems |
| 7 | Logistics & Supply Chain | Packaging and distribution efficiency are tightly linked. | Warehousing, transport packaging, inventory solutions |
| 8 | Government Administration | Event messaging emphasizes government decision-makers and industrial policy. | Public-sector procurement and localization programs |
| 9 | Wholesale | Distributors and trade buyers are strong attendees for packaging products. | Channel sales, distribution, private label packaging |
| 10 | Retail | Retail buyers care about packaging, shelf appeal, and supply assurance. | Retail-ready packaging, labels, and merchandising materials |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 25,598+ visitors historically | Historical / prior-year evidence | Official event website historical figure | Not a confirmed current-year forecast. |
| Exhibitor count | 498 historically | Historical / prior-year evidence | Official event website historical figure | Useful for market-size context only. |
| Buyer count | Not publicly confirmed by the organizer | Unconfirmed | No current official buyer-count disclosure found in provided source text | Use attendee profiling rather than numeric precision. |
| Speaker count | Several featured speakers listed | Confirmed current-year program content | Official website speaker section | The source text excerpt shows multiple named speakers but not a total count. |
| Sponsor count | Not publicly confirmed in provided text | Unconfirmed | Official website references sponsors/partners but no count in provided text | Check official sponsor page for final confirmation. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable sourcing, pricing, compliance, and vendor qualification | Meet buyers evaluating multi-year supply contracts | Supplier catalogs, RFQ support, contract manufacturing |
| Printing technology | Higher quality, faster turnaround, lower waste | Demonstrate digital, flexo, offset, finishing, and workflow upgrades | Presses, finishing systems, RIP software, consumables |
| Packaging innovation | Better shelf appeal, sustainability, and product protection | Showcase eco-friendly and functional packaging formats | Films, labels, cartons, pouches, barrier materials |
| Industrial automation | Productivity, consistency, and labor efficiency | Connect with plant managers and transformation teams | Controllers, sensors, robotics, MES integration |
| Sustainability | Reduce material use, waste, and carbon footprint | Present recyclable, lightweight, and efficient solutions | Recyclable substrates, inks, energy-efficient equipment |
| Supply chain and logistics | Better inventory flow and distribution efficiency | Target operators moving goods through regional networks | Packaging optimization, pallet systems, tracking solutions |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is centered on print, packaging, machinery, and industrial buyer demand. |
| Decision-maker availability | High | Official site and speaker bios indicate senior industrial, advisory, and government-facing stakeholders. |
| Data collection potential | High | Trade fair format supports exhibitor, speaker, sponsor, and buyer intelligence gathering. |
| Apollo targeting potential | High | Strong fit for industries such as packaging, printing, manufacturing, logistics, and government. |
| Geographic targeting potential | High | Saudi Arabia is a clear target geography with regional spillover into MENA. |
| Best outreach approach | Very High | Pre-show outreach to buyers, during-show appointment setting, and post-show follow-up with sector-specific offers. |
| Overall lead quality | High | Strong commercial event for industrial and procurement-driven lead generation. |
| Best use case | Attendee list building, supplier prospecting, ABM, account mapping | Best suited for sales teams targeting packaging, printing, industrial automation, and supply chain buyers. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists were not fully confirmed in the provided text excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Packaging & Containers; Printing; Machinery; Industrial Automation; Food & Beverages; Pharmaceuticals; Logistics & Supply Chain; Government Administration; Wholesale; Retail | Focus on the highest-probability buyer pools for print and packaging solutions. |
| Departments | Procurement, Operations, Supply Chain, Manufacturing, Packaging, Engineering, Commercial, Strategy | Capture both budget holders and technical evaluators. |
| Seniority | Manager, Director, VP, C-level, Head of Department | Prioritize decision-makers with event-buying authority. |
| Job titles | Procurement Director, Strategic Sourcing Manager, Category Manager, Operations Director, Plant Manager, Packaging Manager, Supply Chain Director, Industrial Buyer, Business Development Director | Exact title matching for outbound prospecting and list enrichment. |
| Geography | Saudi Arabia; GCC; MENA; Riyadh; Jeddah; Eastern Province | Align outreach with the event’s strongest buyer geography. |
| Employee size | 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers growth-stage operators and large enterprise buyers. |
| Keywords | packaging, printing, labels, converting, corrugated, flexible packaging, industrial machinery, automation, procurement, sourcing, supply chain, sustainability | Improves relevance for account discovery and title filtering. |
| Company type | Manufacturers, distributors, importers, retailers, government organizations, industrial operators, wholesalers | Targets entities most likely to buy print and packaging solutions. |
Suggested Apollo Search Logic: use a combination such as:
(packaging OR printing OR labels OR corrugated OR flexible packaging OR industrial machinery OR automation) AND (procurement OR sourcing OR operations OR supply chain OR manufacturing OR packaging) AND location: Saudi Arabia.
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Saudi Print & Pack Official Website | Official organizer / event website | Event dates, venue, city, country, historical attendance figures, exhibitor count, visitor count, event description, speaker references | Very High |
| Official website page sections: Overview, Venue, Visit, Conference, Speakers | Official event content | Confirmed that the event is part of Riyadh International Industry Week and that the audience includes government decision-makers and trade buyers | Very High |
| Official speaker bios on event site | Official program content | Verified speaker organizations and their industrial relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Saudi Print & Pack — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds