CategoryTravel & Tourism
SATTE - South Asia Travel & Tourism
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About this event
Data sheet
SATTE - South Asia Travel & Tourism – Event Attendee & Buyer Profile Analysis
Event Date: 19–21 January 2027
Location: Yashobhoomi Convention Center, New Delhi, India
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | SATTE - South Asia Travel & Tourism |
| Event Date | 19–21 January 2027 |
| Event Status | Upcoming |
| Venue | Yashobhoomi Convention Center |
| City | New Delhi |
| State / Region | Delhi (NCT) |
| Country | India |
| Organizer | Informa Markets (via official SATTE website) |
| Official Event Website | satte.in |
| Event Type | Travel and tourism trade exhibition with hosted buyer and visitor programs |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Business Services; Logistics & Transportation; Education & Training |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 45,000+ visitors; 1,500+ hosted & VIP buyers; 2,500+ exhibitors (as published on the official website) |
| Attendance Data Reliability | Confirmed by organizer on the official event website |
| Main Purpose of Event | To connect travel and tourism suppliers, destination stakeholders, hosted buyers, and trade visitors for sourcing, partnerships, business development, and market expansion. |
About the Event
SATTE - South Asia Travel & Tourism is a major trade exhibition for the travel, tourism, and hospitality ecosystem in India and the wider South Asia market. The official website positions SATTE 2027 as a business platform at Yashobhoomi, New Delhi, bringing together exhibitors, hosted buyers, trade visitors, destination marketing organizations, and tourism stakeholders.
The event matters because it sits at the intersection of tourism sourcing, destination promotion, trade partnerships, and channel development. For suppliers, it provides direct access to travel intermediaries, hotel and hospitality decision-makers, tourism boards, transport providers, and commercial buyers seeking distribution, product partnerships, and market access across domestic and international travel corridors.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Tour operators and travel agencies | Inbound operators, outbound agencies, DMCs, OTAs | Channel buyers, package designers, partnership decision-makers | High-value for destination marketing, hotel inventory, transport, attraction, and activity suppliers |
| Hosted buyers / VIP buyers | Pre-qualified trade buyers invited through hosted buyer programs | Direct purchasing, relationship building, route and product sourcing | Core audience for appointment-setting, lead generation, and business meetings |
| State tourism boards and destination bodies | State tourism departments, national tourism organizations, city DMOs | Marketing, destination promotion, public-private partnership influence | Relevant for marketing, event services, technology, visitor information, and experience suppliers |
| Hotels, resorts, and hospitality groups | Chains, independent properties, luxury resorts, budget hotels | Inventory buyers, sales leaders, revenue managers | Strong fit for hospitality tech, distribution, payments, F&B, and guest experience solutions |
| Airlines, rail, and transport operators | Air carriers, charter operators, rail tourism, ground transport providers | Route development, distribution, B2B partnership, and channel decisions | Relevant for travel tech, ancillaries, mobility, and travel commerce suppliers |
| Corporate travel and MICE buyers | Travel management companies, MICE planners, event agencies | Procurement influence for events, travel, accommodations, and transportation | Useful for conferencing, venue, accommodation, and event logistics vendors |
| Technology and distribution leaders | Travel-tech firms, booking platforms, CRS/GDS partners, SaaS providers | Platform selection, integration, partnerships, product strategy | Strong fit for software, payments, analytics, CRM, and automation vendors |
| Media and associations | Trade media, tourism associations, chambers, travel councils | Influence, advocacy, content amplification, network building | Useful for sponsorship, thought leadership, and brand visibility |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: New Delhi | Very high local attendance | High | Delhi NCR is a major travel commerce and corporate travel hub. |
| Host state / region: Delhi NCR | Strong regional participation | High | Likely draw from Gurugram, Noida, Faridabad, and surrounding North Indian business corridors. |
| Major Indian metros | Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Ahmedabad, Pune | High | Travel agencies, hotel chains, airlines, and corporate travel buyers are concentrated in these cities. |
| South Asia | Likely buyers from neighboring travel markets | Medium to High | Relevant for regional sourcing, destination partnerships, and outbound/inbound tourism flows. |
| International markets | Hosted buyers and tourism stakeholders from 60+ countries | High | Official website states 60+ countries, indicating meaningful international participation. |
| Global travel trade corridors | Europe, Middle East, Southeast Asia, North America, East Asia | Medium | International buyer programs and destination marketing make this event relevant beyond India. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website highlights participation from 60+ countries, making the audience international in scope even though India remains the anchor market. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Incredible India / Ministry of Tourism, Government of India | Government / procurement-side tourism authority | National tourism promotion, policy, destination partnerships, and branding relevance. | tourism.gov.in | Director, Joint Director, Deputy Director, Marketing Head, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| India Tourism Development Corporation (ITDC) | Government tourism operator | Hospitality, travel services, and tourism infrastructure relevant to supplier partnerships. | itdc.co.in | Procurement Manager, Business Development Head, Sales Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| MakeMyTrip | OTA / travel technology buyer | Large travel marketplace with sourcing needs across hotels, transport, and destination products. | makemytrip.com | Category Manager, Partnerships Director, Supplier Relations Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Yatra Online | OTA / corporate travel buyer | Relevant for tourism inventory, corporate travel, and B2B travel partnerships. | yatra.com | VP Partnerships, Head of Procurement, Business Development Director, Account Manager | Strong Market Fit, Attendance Not Confirmed |
| EaseMyTrip | OTA / distribution buyer | Potential buyer for destination, hotel, transport, and travel product partnerships. | easemytrip.com | Head of Partnerships, Product Head, Category Lead, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Thomas Cook India | Travel services / outbound operator | Touring, forex, leisure travel, and corporate travel business development relevance. | thomascook.in | Procurement Head, Travel Operations Head, Partnerships Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| SOTC Travel | Tour operator / travel buyer | Relevant for packaged travel, group travel, and supplier sourcing. | sotc.in | Category Manager, Product Head, Business Development, Supplier Relations | Strong Market Fit, Attendance Not Confirmed |
| TBO.com | Travel distribution platform | B2B travel marketplace with buying influence across hotels, tours, and air-related products. | tbo.com | Product Director, Partnerships Lead, Supply Acquisition Manager, Commercial Head | Strong Market Fit, Attendance Not Confirmed |
| IndiGo | Airline buyer / transport operator | Air connectivity is central to tourism demand and partner ecosystem development. | goindigo.in | Partnerships Manager, Network Planning, Corporate Sales, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Air India | Airline buyer / transport operator | International and domestic tourism connectivity, alliance, and distribution relevance. | airindia.com | Commercial Head, Partnerships Director, Corporate Sales, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| IHCL / Taj Hotels | Hospitality buyer | Major hotel group with strong relevance for destination, event, and supplier partnerships. | ihcltata.com | Procurement Head, Revenue Manager, Sales Director, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Marriott International India | Hospitality buyer | Large hospitality network with demand for B2B distribution, MICE, and destination partners. | marriott.com | Area Sales Director, Procurement Manager, Director of Revenue, MICE Manager | Strong Market Fit, Attendance Not Confirmed |
| Expedia Group | Travel distribution / marketplace buyer | Potential buyer for destination, hotel, and travel content partnerships. | expediagroup.com | Partnerships Lead, Supply Manager, Market Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Booking.com | Online travel marketplace | High relevance for accommodation, destination, and tourism supplier acquisition. | booking.com | Partner Manager, Supply Acquisition, Area Manager, Commercial Lead | Strong Market Fit, Attendance Not Confirmed |
| Cleartrip | Travel-tech / OTA buyer | Relevant for B2B supplier onboarding, hotels, flights, and ancillary travel services. | cleartrip.com | Head of Partnerships, Product Manager, Supply Lead, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Cox & Kings | Travel operator / leisure buyer | Tour planning, destination buying, and supplier partnerships remain highly relevant. | coxandkings.com | Product Head, Category Manager, Procurement Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Controls supplier selection, commercial sourcing, and preferred-vendor relationships. |
| 2 | Head of Partnerships / Partnerships Director | Commercial / Business Development | Director / Senior Director | Key for tourism collaboration, distribution deals, and co-marketing partnerships. |
| 3 | Category Manager / Supplier Manager | Merchandising / Supply | Manager / Senior Manager | Evaluates hotels, tours, transport, and destination products for commercial listing. |
| 4 | Tourism Board / Destination Marketing Head | Government / Marketing | Director / Head | Responsible for destination promotion, tourism trade relations, and campaign investment. |
| 5 | Sales Director / Business Development Director | Sales / Revenue | Director / VP | Drives commercial deals, lead conversion, and partner acquisition. |
| 6 | Operations Director / General Manager | Operations | Director / VP | Influences service delivery, supplier onboarding, and business continuity. |
| 7 | Product Manager / Product Head | Product / Digital | Manager / Director | Owns inventory, packaging, pricing, and new product strategy. |
| 8 | Travel Technology Lead / IT Director | IT / Digital Transformation | Director / Head | Important for booking systems, integrations, payments, analytics, and automation. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Directly matches the event’s core market and attendee mix. | Tour operators, OTAs, destination marketers, and travel distributors |
| 2 | Hospitality | Hotels and hospitality groups are core exhibitors and buyers. | Hotel chains, resorts, venue operators, MICE teams |
| 3 | Information Technology & Services | Travel tech, booking, CRM, and analytics solutions are relevant. | Travel software, booking platforms, integration and data vendors |
| 4 | Airlines/Aviation | Air connectivity and route partnerships are highly relevant to travel trade. | Airline commercial teams, route planning, partnership teams |
| 5 | Consumer Services | Travel services and customer-facing booking businesses fit the audience profile. | OTA, concierge, travel services, loyalty platforms |
| 6 | Government Administration | Tourism boards and public-sector destination organizations are highly relevant. | Tourism ministries, state boards, city promotion agencies |
| 7 | Transportation/Trucking/Railroad | Tourism requires multimodal mobility and destination access. | Ground transport, rail tourism, shuttle and mobility providers |
| 8 | Events Services | The event environment supports MICE, venue, and trade show services. | Conference services, hosted-buyer services, stand contractors |
| 9 | Marketing & Advertising | Destination marketing and campaign execution are core event themes. | Brand agencies, tourism media, campaign vendors |
| 10 | Management Consulting | Advisory firms support tourism strategy, digital transformation, and operations. | Strategy, operating model, and growth consulting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 45,000+ visitors | Confirmed | Official event website | Published on the SATTE homepage. |
| Exhibitor count | 2,500+ | Confirmed | Official event website | Organizer-published figure; current-year exhibitor list not provided in source text. |
| Hosted & VIP buyer count | 1,500+ | Confirmed | Official event website | Highly relevant for B2B lead generation and attendee list sales. |
| Exhibition space | 20,000+ sqm | Confirmed | Official event website | Indicates a large-scale trade show footprint. |
| State tourism boards | 28 | Confirmed | Official event website | Shows strong public-sector and destination participation. |
| Countries represented | 60+ | Confirmed | Official event website | Supports global outreach and international buyer targeting. |
| Speaker count | Attendance figure not publicly confirmed by the organizer. | Not publicly confirmed | Official website text provided | Conference content is listed, but a verified count was not available in the provided source text. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Tourism partnerships | Need for new distribution, co-marketing, and destination alliances | Target hosted buyers and tourism boards with partnership-led outreach | Sponsorships, destination campaigns, B2B partnership services |
| Travel technology | Booking systems, automation, analytics, CRM, integrations | Engage IT and product leaders responsible for digital infrastructure | Travel SaaS, workflow automation, data platforms |
| Hospitality sourcing | Room inventory, events, guest experience, and supplier management | Meet hotel procurement and revenue teams face-to-face | Hospitality software, operations tools, guest services |
| Air and transport connectivity | Need for route, mobility, and last-mile access solutions | Meet airlines, rail, shuttle, and ground mobility stakeholders | Mobility platforms, transport services, booking integrations |
| MICE and events | Venue sourcing, event management, hosted buyer logistics | Convert event planners and corporate travel teams | Event services, registration tech, on-site operations support |
| Destination marketing | Need to attract visitors, trade partners, and media coverage | Position offerings directly to tourism authorities and DMOs | Marketing services, media buying, content, PR, creative support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly structured around trade buyers, hosted buyers, and tourism stakeholders. |
| Decision-maker availability | High | Hosted buyer and business event format increases the likelihood of senior commercial and procurement contacts. |
| Data collection potential | High | Large visitor and buyer footprint supports lead capture, hosted buyer targeting, and prospect list building. |
| Apollo targeting potential | High | Strong industry and title alignment exists across tourism, hospitality, airline, and travel-tech segments. |
| Geographic targeting potential | Very High | New Delhi plus India-wide and international attendance enables segmented outreach by region and corridor. |
| Best outreach approach | Very High | Use hosted-buyer style outreach, partnership messaging, and account-based targeting by vertical. |
| Overall lead quality | Very High | One of the stronger travel-trade events for commercial buyer discovery, especially in South Asia. |
| Best use case | Attendee list sales, lead generation, sponsorship outreach, hosted-buyer targeting, and partnership prospecting | Suitable for B2B demand generation across tourism, hospitality, transport, and travel technology. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists were not provided in the source text, so many target companies remain prospecting targets rather than confirmed participants. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Airlines/Aviation; Government Administration; Information Technology & Services; Events Services; Marketing & Advertising; Transportation/Trucking/Railroad | Capture core buyer universe around tourism, travel distribution, and event procurement. |
| Departments | Procurement; Business Development; Partnerships; Sales; Product; Operations; Marketing; IT/Digital | Align with commercial, sourcing, and technology buying functions. |
| Seniority | Manager; Senior Manager; Director; VP; CXO; Head | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager, Head of Partnerships, Category Manager, Product Manager, Sales Director, Revenue Manager, Destination Marketing Head, Operations Director, IT Director | Focus outreach on roles most likely to buy, influence, or sponsor event-related solutions. |
| Geography | India; Delhi NCR; Mumbai; Bengaluru; Hyderabad; Chennai; Pune; Kolkata; GCC; Southeast Asia; Europe | Mirror the event’s domestic concentration and international travel-trade corridors. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Prioritize companies with enough scale to own travel procurement and distribution budgets. |
| Keywords | travel, tourism, hospitality, destination, tourism board, OTA, hotel, MICE, partnerships, supplier, procurement, distribution, booking | Refine account search for travel-trade buying teams and event stakeholders. |
| Company type | Public company; private company; government agency; tourism board; association; operator | Capture both public-sector and commercial buyers. |
Suggested Apollo Search Logic: (industry = Leisure, Travel & Tourism OR Hospitality OR Airlines/Aviation OR Government Administration OR Information Technology & Services) AND (title contains procurement OR partnerships OR category OR product OR operations OR revenue OR sales OR marketing OR digital) AND (geography = India OR Delhi NCR OR targeted international markets). Add keywords such as "OTA", "tourism board", "MICE", "hotel", "travel tech", and "supplier".
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| SATTE Official Website | Official organizer source | Event name, date range, venue, city, hosted buyer structure, visitor/exhibitor counts, countries represented, and official positioning | Very High |
| SATTE Homepage / site text provided | Primary source excerpt | Official published attendance figures and event scope indicators | Very High |
| Yashobhoomi Convention Centre | Venue website | Venue identity and location context | High |
| Informa PLC | Organizer parent-company website | Organizer ownership and corporate attribution for the SATTE website | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SATTE - South Asia Travel & Tourism — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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