Salon del Cacao y Chocolate
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About this event
Data sheet
Salon del Cacao y Chocolate – Event Attendee & Buyer Profile Analysis
Event Date: 16–19 July 2026 | Location: Lima, Peru | Event Status: Upcoming | Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Salón del Cacao y Chocolate Internacional |
| Event Date | 16–19 July 2026 |
| Event Status | Upcoming |
| Venue | Centro de Convenciones de Lima – San Borja |
| City | Lima |
| State / Region | Lima Province |
| Country | Peru |
| Organizer | Comité Organizador 2026 / official event organization not fully specified in the provided source text |
| Official Event Website | salondelcacaoychocolate.pe |
| Event Type | Trade show, exhibition, forum, business networking, and sector competition event |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Business Services; Logistics & Transportation; Travel & Tourism |
| Audience Reach | National with international participation relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for numeric attendance; high for event existence, date, venue, and thematic focus based on official website content |
| Main Purpose of Event | To showcase Peru’s cocoa and chocolate sector, connect producers with buyers and partners, promote innovation, and support commercial, technical, and cultural exchange across national and international markets. |
About the Event
The Salón del Cacao y Chocolate Internacional is Peru’s flagship cocoa-and-chocolate industry event, bringing together producers, manufacturers, entrepreneurs, exporters, and sector stakeholders. The official program emphasizes product exhibition, innovation, business matchmaking, contests, demonstrations, and technical activities, which positions the event as both a commercial marketplace and an industry development platform.
The event matters because Peru is widely recognized as an origin market for fine cocoa, and the show is designed to strengthen visibility, market access, and value-added commercialization. It is relevant for procurement teams, buyers, importers, distributors, retailers, foodservice operators, ingredient buyers, export-oriented suppliers, and organizations looking for cocoa sourcing, packaging, ingredient partnerships, and product innovation opportunities.
The event matters because Peru is widely recognized as an origin market for fine cocoa, and the show is designed to strengthen visibility, market access, and value-added commercialization. It is relevant for procurement teams, buyers, importers, distributors, retailers, foodservice operators, ingredient buyers, export-oriented suppliers, and organizations looking for cocoa sourcing, packaging, ingredient partnerships, and product innovation opportunities.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Chocolate manufacturers, food processors, ingredient buyers, FMCG firms | Select raw cocoa, couverture, ingredients, packaging, and processing inputs | High-value targets for cocoa, chocolate, ingredients, machinery, packaging, and logistics suppliers |
| Exporters and trading companies | Cocoa exporters, trading houses, agricultural commodity firms | Source product, build origin relationships, expand distribution channels | Relevant for origin branding, quality assurance, freight, trade finance, and market access offers |
| Retail buyers and category managers | Supermarkets, specialty retailers, convenience chains, e-commerce merchants | Assortment decisions, private label sourcing, seasonal buying | Important for finished chocolate, gifting, premium confectionery, and consumer packaging |
| Distributors and wholesalers | Food distributors, confectionery wholesalers, ingredient distributors | Channel expansion and portfolio selection | Strong fit for brands seeking route-to-market partnerships |
| Importers | Specialty food importers, bean-to-bar supply importers, ingredient importers | Cross-border sourcing and compliance | Relevant for origin suppliers, certifications, and logistics providers |
| Manufacturing and operations leaders | Cocoa processors, chocolate factories, artisanal producers, co-packers | Production, quality, equipment, and capacity decisions | Strong fit for processing equipment, automation, QA, and packaging suppliers |
| Government and trade promotion stakeholders | Trade ministries, agricultural agencies, export promotion bodies, regional development offices | Sector support, export promotion, standards, and market development | Relevant for policy, capacity-building, certification, and development programs |
| Cooperatives and producer associations | Cacao cooperatives, farmer associations, origin groups | Aggregate supply and negotiate commercial terms | Important for sourcing, sustainability, traceability, and financing solutions |
| Innovation and product development teams | Food R&D teams, beverage innovators, bakery and dessert brands | New product formulation and category development | Relevant for ingredients, flavor systems, inclusions, and packaging innovation |
| Media, associations, and consultants | Industry media, trade associations, market advisors | Information sharing, visibility, and ecosystem influence | Supports brand awareness, partnership building, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Lima | Very high | High | Main concentration of corporate buyers, retailers, importers, exporters, and government stakeholders |
| Host region: Lima Province | High | High | Closest access to national business headquarters and procurement teams |
| Other major Peruvian business hubs | High | Medium to high | Likely participation from Trujillo, Arequipa, Cusco, Piura, Chiclayo, Ica, and cacao-producing regions |
| Peru national market | High | High | National sourcing, retail, distribution, and agribusiness relevance |
| Andean and Latin American markets | Medium | Medium | Cross-border trade and origin-brand interest may draw regional participants |
| International cocoa and chocolate buyers | Medium | Medium | Relevant for export sourcing, sustainability, and fine-flavor cocoa procurement |
| Global specialty food markets | Medium | Medium | Potential interest from premium chocolate, specialty ingredient, and ethical sourcing buyers |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is centered in Peru and clearly positions cacao and chocolate as a national commercial and cultural sector. |
| Secondary Reach | International participation relevance | The official site explicitly references international markets, international business relevance, and sector positioning beyond Peru. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Nestlé | Food manufacturer / ingredient buyer | Potential buyer for cocoa ingredients, confectionery sourcing, and packaging solutions | nestle.com | Procurement Manager, Category Manager, R&D Director, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Mondelēz International | Global confectionery manufacturer | Major cocoa buyer with interest in sourcing, sustainability, and product innovation | mondelezinternational.com | Sourcing Manager, Cocoa Procurement Lead, Sustainability Manager, Commodity Manager | Strong Market Fit, Attendance Not Confirmed |
| Alicorp | Consumer goods manufacturer | Relevant for food ingredients, bakery, confectionery, and retail products | alicorp.com.pe | Procurement Director, Product Manager, Category Manager, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Olam Food Ingredients | Ingredient trader / processor | Directly aligned with cocoa sourcing, processing, and supply chain partnerships | ofi.com | Commercial Director, Sourcing Manager, Origin Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Cargill | Agribusiness / ingredient buyer | Relevant for cocoa, logistics, ingredient sourcing, and food manufacturing ecosystems | cargill.com | Procurement Lead, Business Development Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Arcor | Confectionery manufacturer | Potential buyer for cocoa inputs, chocolate products, and packaging supply | arcor.com | Category Manager, Purchasing Manager, Plant Manager, Product Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Grupo Gloria | Food and beverage manufacturer | Relevant for food ingredients and branded consumer products | grupogloria.com.pe | Purchasing Manager, Supply Chain Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Supermercados Peruanos | Retail buyer | Potential retailer for premium chocolate, gifting, and private-label confectionery | supermercadosperuanos.com.pe | Category Manager, Buying Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Wong / Cencosud Perú | Retail buyer | High relevance for premium retail confectionery and specialty product sourcing | cencosud.com | Category Manager, Buyer, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Falabella Retail | Retail buyer | Relevant for consumer packaged goods and seasonal gifting assortments | falabella.com | Category Manager, Buying Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| PromPerú | Government / trade promotion organization | Likely aligned with export promotion, country branding, and market access activities | promperu.gob.pe | Trade Promotion Director, Export Manager, Market Access Lead | Strong Market Fit, Attendance Not Confirmed |
| Ministerio de Desarrollo Agrario y Riego (MIDAGRI) | Government / agriculture | Relevant for producer support, sector development, and origin supply chain programs | gob.pe/midagri | Program Director, Procurement Officer, Agricultural Policy Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement / Supply Chain | C-level / Director | Owns sourcing strategy for cocoa, ingredients, packaging, and supplier partnerships |
| 2 | Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers, pricing, quality, and contract terms |
| 3 | Category Manager | Commercial / Procurement | Manager | Controls product assortment and sourcing decisions in retail or FMCG |
| 4 | Supply Chain Director | Supply Chain | Director | Influences logistics, traceability, inventory, and supplier performance |
| 5 | Product Development Manager | R&D / Innovation | Manager | Develops new chocolate, confectionery, and ingredient-based products |
| 6 | Operations Director / Plant Manager | Operations / Manufacturing | Director / Senior Manager | Evaluates production capability, equipment, quality, and throughput |
| 7 | Export Manager / Commercial Manager | Sales / International Trade | Manager | Looks for buyers, distributors, and cross-border business opportunities |
| 8 | Sustainability Manager | ESG / Compliance | Manager | Focuses on traceability, ethical sourcing, and responsible supply chains |
| 9 | Quality Assurance Manager | Quality / Food Safety | Manager | Assesses food safety, certification, and product quality requirements |
| 10 | Business Development Director | Partnerships / Sales | Director | Seeks alliances, channels, and commercial expansion opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core industry for chocolate, confectionery, and ingredient demand | Retail, manufacturing, ingredient sourcing, and product development |
| 2 | Food Production | Relevant for cocoa processing and finished-product manufacturing | Plant operations, processing equipment, and sourcing teams |
| 3 | Retail | Retailers are key buyers of packaged chocolate and premium confectionery | Category management and assortment planning |
| 4 | Wholesale | Wholesalers move confectionery and ingredients across channels | Distribution, channel expansion, and margin-focused purchasing |
| 5 | Import & Export | Strong fit for origin trade, export promotion, and cross-border sourcing | Trade buyers, exporters, and importers |
| 6 | Logistics & Supply Chain | Critical for origin-to-market movement and traceability | Freight, cold chain, warehousing, and fulfillment |
| 7 | Packaging & Containers | Packaging is central to shelf appeal, compliance, and gifting | Packaging procurement and co-packing solutions |
| 8 | Machinery | Processing, molding, and packaging equipment are relevant buyers' interests | Factory upgrades and automation projects |
| 9 | Management Consulting | Consultants support market entry, supply chain, and sector strategy | Advisory, trade, and transformation projects |
| 10 | Government Administration | Public-sector agencies support export promotion and producer development | Policy, standards, and program implementation |
| 11 | Agriculture | Cocoa origin production and farmer engagement are foundational | Producer support, agronomy, and sustainability programs |
| 12 | Environmental Services | Sustainability and responsible sourcing are important in cocoa supply chains | Traceability, certification, and ESG initiatives |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed non-disclosure | Official website content provided | The site displays counters but does not provide a verified attendance figure |
| Exhibitor count | Not publicly confirmed | Confirmed non-disclosure | Official website content provided | “Stands” appears on the site, but no verified count is published in the provided text |
| Buyer count | Not publicly confirmed | Not confirmed | Official website content provided | No verified buyer number published in the provided source |
| Speaker count | Not publicly confirmed | Not confirmed | Official website content provided | Agenda items are listed, but no official speaker total was provided in the text |
| Historical attendance | 17 editions stated; attendance total not disclosed | Historical / prior-year evidence | Official website content provided | The event states 17 uninterrupted editions since 2010 |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cocoa sourcing | Reliable origin supply, quality, traceability | One-to-one meetings with producers and exporters | Origin sourcing, trading, certification, farm-gate programs |
| Chocolate product innovation | New flavors, premiumization, formulations | Sampling, demos, product showcases | Ingredients, inclusions, R&D support, co-development |
| Packaging | Shelf appeal, food safety, sustainability | Packaging showcases and supplier meetings | Flexible packaging, labeling, cartons, premium gift packaging |
| Technology and innovation | Processing efficiency, quality consistency | Innovation area and technical forums | Processing equipment, automation, QA tools, digital traceability |
| Business matchmaking | Commercial partnerships and export sales | Rueda de negocios / business roundtables | Sales development, trade facilitation, channel partnerships |
| Sustainability and traceability | Ethical sourcing and ESG compliance | Supplier credibility and origin storytelling | Certification, audit support, data tracking, producer programs |
| Training and sector capability | Skills, quality improvement, and business growth | Forums, contests, and technical sessions | Consulting, training, equipment, and capacity-building services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on cocoa, chocolate, sourcing, commercialization, and sector development. |
| Decision-maker availability | High | Likely presence of procurement, trade, retail, export, and operations decision-makers. |
| Data collection potential | Medium | Strong thematic fit, but the provided official text does not expose a current confirmed attendee list. |
| Apollo targeting potential | Very High | Clear industry, department, and title targeting options exist across food, retail, import/export, and logistics. |
| Geographic targeting potential | High | Lima-based event with national and regional commercial relevance supports targeted outreach by geography. |
| Best outreach approach | High | Target sourcing, category, export, sustainability, and operations stakeholders with sector-specific messaging. |
| Overall lead quality | Very High | Excellent for B2B attendee list building, buyer profiling, and supplier prospecting in food and agribusiness markets. |
| Best use case | Very High | Lead generation, buyer targeting, sponsor outreach, exhibitor prospecting, and market-entry sales campaigns. |
| Limitations / risks | Medium | Current-year participation lists and verified attendance metrics were not provided in the official text excerpt. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Food Production; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Packaging & Containers; Machinery; Agriculture; Government Administration; Environmental Services; Management Consulting | Align outreach to the event’s strongest buyer and partner ecosystems |
| Departments | Procurement; Supply Chain; Operations; Product; R&D; Sales; Business Development; Sustainability; Quality; Commercial | Reach the teams most likely to source, buy, or influence purchases |
| Seniority | Owner, CXO, VP, Director, Head, Manager | Prioritize budget holders and active sourcing decision-makers |
| Job titles | Procurement Director, Purchasing Manager, Sourcing Manager, Category Manager, Supply Chain Director, Export Manager, Commercial Director, Product Development Manager, QA Manager, Sustainability Manager | Target practical buyer roles aligned with cocoa, chocolate, ingredients, and packaging |
| Geography | Peru; Lima; Andean region; Latin America; selected international sourcing markets | Capture local exhibitors and international trade participants |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Cover SMEs, processors, distributors, and enterprise buyers |
| Keywords | cocoa, chocolate, confectionery, cacao, sourcing, procurement, origin, traceability, packaging, ingredients, bean-to-bar, export, retail, food processing | Improve relevance for event-aligned lead capture and account search |
| Company type | Private companies, exporters, importers, retailers, manufacturers, cooperatives, government agencies, associations | Match the event’s mixed commercial and institutional audience |
Suggested Apollo Search Logic: (“cocoa” OR “chocolate” OR confectionery OR cacao OR “food processing” OR “ingredient sourcing”) AND (procurement OR sourcing OR category OR supply chain OR operations OR commercial OR export OR sustainability) AND (Director OR VP OR Head OR Manager).
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Salón del Cacao y Chocolate Internacional – Official Website | Official organizer / event website | Event name, dates, venue, location, thematic scope, activities, edition history, and public contact details | Very High |
| Official website content provided by the user | Primary source excerpt | Confirmed the text stating 16–19 July at Centro de Convenciones de Lima – San Borja, Peru | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to Salon del Cacao y Chocolate — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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