CategoryAgriculture & Forestry
SAHARA International Agricultural Exhibition
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About this event
Data sheet
SAHARA International Agricultural Exhibition – Event Attendee & Buyer Profile Analysis
Event Date: 22–24 September 2026 |
Location: Egypt International Exhibition Centre (EIEC), Cairo, Egypt |
Event Status: Upcoming |
Research Date: 2 July 2026
Event Overview
| Event Name | SAHARA International Agricultural Exhibition |
| Event Date | 22–24 September 2026 |
| Event Status | Upcoming |
| Venue | Egypt International Exhibition Centre (EIEC) |
| City | Cairo |
| State / Region | Cairo Governorate |
| Country | Egypt |
| Organizer | Informa PLC / Informa Markets |
| Official Event Website | saharaexpo.com/en/home.html |
| Event Type | Trade exhibition with hosted buyer and matchmaking programs |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Science & Research; Environment & Waste |
| Audience Reach | Regional with international buyer participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. Official website displays 21,817 attendees as a website-stated performance metric. |
| Attendance Data Reliability | Medium for website-stated historical performance; not confirmed as the current edition’s final attendance |
| Main Purpose of Event | Agricultural sourcing, technology discovery, business development, hosted buyer meetings, knowledge exchange, and regional market connectivity |
About the Event
Sahara International Agricultural Exhibition is a long-running agricultural trade event positioned as a major commercial platform for Egypt and the broader MENA region. According to the official website, the 38th edition will take place at the Egypt International Exhibition Centre in Cairo and focuses on crop production, irrigation, agri-tech, biological solutions, and broader farming technologies.
The event matters because it brings together farmers, investors, technology suppliers, policymakers, researchers, hosted buyers, and industry specialists in one marketplace. For exhibitors and suppliers, Sahara offers direct access to procurement-relevant conversations around farm inputs, machinery, water management, sustainability, post-harvest solutions, and regional agricultural modernization.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Farm owners and agribusiness operators | Large farms, plantations, integrated agriculture groups | Purchase decisions for inputs, equipment, and crop solutions | High-value buyers for machinery, irrigation, seeds, fertilizers, and agri-tech |
| Procurement and sourcing teams | Agricultural companies, processors, distributors, project operators | Supplier evaluation, RFQs, contract sourcing | Direct channel for deal generation and vendor qualification |
| Government and public-sector buyers | Agriculture ministries, irrigation authorities, development bodies | Policy-backed purchasing, project approvals, public tenders | Relevant for infrastructure, water, sustainability, and food security offerings |
| Distributors and importers | Agri-input distributors, machinery agents, regional importers | Channel expansion, brand partnerships, stock buying | Strong fit for manufacturers seeking regional routes to market |
| Wholesale and retail agri-supply buyers | Input wholesalers, farm supply retailers, dealer networks | Range selection, merchandising, bulk purchasing | Useful for product launches and channel sales |
| Agri-tech and innovation leaders | Digital farming providers, automation firms, precision agriculture companies | Technology evaluation and partnership decisions | Ideal for software, sensors, irrigation intelligence, and analytics suppliers |
| Researchers and consultants | Agronomy consultants, universities, research centers | Influence on technical recommendations and adoption | Useful for evidence-based product positioning |
| Investors and project developers | Agrifood investors, private equity, project developers | Capital allocation, partnership formation, expansion planning | Relevant for scalable platforms, infrastructure, and turnkey solutions |
| Association and industry leaders | Farm associations, commodity groups, chambers | Influence, advocacy, and ecosystem visibility | Supports partnership, sponsorship, and thought leadership outreach |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Cairo | Local agribusinesses, distributors, government offices, universities | High | Largest concentration due to venue proximity and business density |
| Host region: Cairo Governorate and Greater Cairo | National headquarters teams, ministries, trading companies | High | Strong attendance potential from decision-makers based in the capital region |
| Other Egyptian agricultural hubs | Delta, Nile Valley, Upper Egypt, desert reclamation projects | High | Relevant for farms, irrigation, post-harvest, and input sourcing |
| North Africa | Regional distributors, equipment suppliers, agritech buyers | Medium to High | Official site positions the event as relevant to Egypt and the MENA region |
| MENA region | International buyers, investors, technology providers | Medium to High | Cross-border business development and partnership potential |
| Global supplier network | Multinational equipment, crop protection, irrigation, and biotech firms | Medium | Supports buyer-supplier matchmaking and technology transfer |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Regional | Best fit classification | The official positioning emphasizes Egypt and the MENA region, with strong regional trade and buyer relevance. |
| Secondary: National | Strong domestic reach | Cairo location and agricultural importance in Egypt should attract national buyers, institutions, and suppliers. |
| Secondary: International | Selective cross-border reach | Hosted buyers, exhibiting countries, and regional market focus support international participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Egypt Ministry of Agriculture and Land Reclamation | Government / procurement organization | Public-sector agricultural policy, programs, and purchasing influence | moa.gov.eg | Director, Procurement; Project Manager; Technical Advisor | Strong Market Fit, Attendance Not Confirmed |
| General Authority for Supply Commodities (GASC) | Government / procurement organization | Agrifood procurement and supply chain relevance | mof.gov.eg | Procurement Manager; Sourcing Lead; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| National Bank of Egypt - Agribusiness financing teams | Finance / project buyer | Financing for farm expansion, equipment, and agrifood projects | nbe.com.eg | Relationship Manager; Head of Agribusiness; Credit Analyst | Strong Market Fit, Attendance Not Confirmed |
| Juhayna Food Industries | Food producer / buyer | Large agrifood operator with supplier, packaging, and sourcing needs | juhayna.com | Procurement Director; Category Manager; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Edita Food Industries | Food producer / buyer | Potential buyer for agricultural inputs and food supply chain solutions | edita.com.eg | Procurement Manager; Operations Director; Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Dalla Food Industries | Food processor / buyer | Relevant to crop sourcing, packaging, and processing inputs | dallafood.com | Procurement Lead; Plant Manager; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Sekem | Agribusiness / organic producer | Strong fit for sustainable agriculture, biological solutions, and agritech | sekem.com | Sourcing Manager; Sustainability Director; Farm Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Wadi Food | Agrifood producer / buyer | Potential demand for irrigation, crop inputs, and post-harvest solutions | wadifood.com | Procurement Manager; Operations Manager; Farm Manager | Strong Market Fit, Attendance Not Confirmed |
| Bahgat Group / agricultural operations | Agribusiness operator | Regional agribusiness and farm development interests | bahgatgroup.com | Business Development Director; Farm Operations Director; Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Daltex | Fresh produce exporter / grower | Potential buyer for crop protection, post-harvest, logistics, and farm tech | daltex.com | Export Director; Procurement Head; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Mansour Group - agribusiness and distribution arms | Holding company / distributor | Distribution, investment, and channel development relevance | mansour.com | Procurement Director; Business Development Director; Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Al Dahra | International agribusiness operator | Large-scale farming and supply chain buyer with regional footprint | aldahra.com | Procurement Manager; Supply Chain Director; Agronomy Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | Executive | Owns sourcing strategy and high-value supplier decisions |
| 2 | Director of Procurement | Procurement | Director | Drives vendor selection, contracts, and buying programs |
| 3 | Strategic Sourcing Manager | Sourcing | Manager | Evaluates suppliers and negotiates commercial terms |
| 4 | Supply Chain Director | Supply Chain | Director | Influences logistics, inventory, and supplier continuity |
| 5 | Category Manager | Procurement / Merchandising | Manager | Owns specific product lines such as seeds, crop inputs, or equipment |
| 6 | Operations Director | Operations | Director | Oversees farm, plant, or distribution operations |
| 7 | Farm Manager | Operations / Agriculture | Manager | Direct user of crop, irrigation, and machinery solutions |
| 8 | Agronomy Director | Technical / Agriculture | Director | Influences product trials, crop performance, and adoption |
| 9 | Irrigation Manager | Facilities / Agriculture | Manager | High relevance for water management and irrigation vendors |
| 10 | Business Development Director | Commercial | Director | Partnerships, distribution, and market expansion |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Agriculture | Core event audience and sector | Farm operators, agribusinesses, growers |
| 2 | Food & Beverages | Agrifood demand chain and processors | Processors, buyers, input sourcing teams |
| 3 | Food Production | Downstream agricultural buyers | Factories, processors, packers |
| 4 | Import & Export | Cross-border trade and channel relevance | Distributors, importers, exporters |
| 5 | Logistics & Supply Chain | Post-harvest and distribution relevance | Warehousing, transport, cold chain |
| 6 | Machinery | Agri-equipment and mechanization | Equipment manufacturers and buyers |
| 7 | Environmental Services | Water, sustainability, and biological solutions | Sustainability, water treatment, biocontrol |
| 8 | Industrial Automation | Agri-tech and farm automation | Sensors, controls, automation systems |
| 9 | Information Technology & Services | Digital agriculture and data platforms | Farm management software, analytics |
| 10 | Government Administration | Public-sector participation and policy influence | Ministries, agencies, tenders |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 21,817 | Historical / website-stated performance metric | Official website homepage metrics | Not confirmed as current edition final attendance |
| Exhibitor count | 350 | Website-stated metric | Official website homepage metrics | Likely historical or current promotional figure; not independently verified here |
| Hosted buyers | 200 | Website-stated metric | Official website homepage metrics | Supports buyer-program positioning |
| VIP attendees | 151 | Website-stated metric | Official website homepage metrics | Useful for executive networking assumptions |
| Ministers | 3 | Website-stated metric | Official website homepage metrics | Indicates public-sector visibility |
| Exhibiting countries | 25 | Website-stated metric | Official website homepage metrics | Supports international sourcing and sales potential |
| Business generated | $2M+ | Website-stated metric | Official website homepage metrics | Commercial value indicator, not independently audited here |
| Current-year attendance figure | Not publicly confirmed | Confirmed absence of final figure | Organizer website does not provide a clearly labeled final attendance total for the 2026 edition in the supplied text | Use historical metric only for directional planning |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Crop management | Yield improvement and disease control | On-floor demonstrations and technical discussions | Seeds, crop protection, agronomy services |
| Irrigation and water management | Water efficiency and operational resilience | Solution-selling to farm and project managers | Drip systems, controls, pumps, monitoring |
| Agri-tech | Precision and digital decision support | Product demos, pilots, partnerships | Software, sensors, analytics, automation |
| Biocontrol and biostimulants | Sustainable crop performance and residue reduction | Technical education and formulation positioning | Biologicals, biostimulants, input innovation |
| Post-harvest | Loss reduction and quality preservation | ROI-led conversations with processors and exporters | Sorting, storage, packaging, cold chain |
| Sustainable agriculture | Environmental performance and long-term productivity | Thought leadership and ESG messaging | Low-impact inputs, water-saving tech, circular solutions |
| Animal health & feed | Livestock productivity and feed efficiency | Cross-sell into integrated farm operations | Feed ingredients, animal health products |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Clear alignment with agricultural procurement, farm operations, and channel buying. |
| Decision-maker availability | High | Hosted buyer, VIP, ministerial, and business leader positioning suggests senior attendance. |
| Data collection potential | High | Exhibitor list, hosted buyer program, matchmaking, and event app support lead capture. |
| Apollo targeting potential | Very High | Strong fit across agriculture, food production, import/export, logistics, machinery, and government. |
| Geographic targeting potential | High | Cairo-based event supports Egypt-first outreach with MENA expansion opportunities. |
| Best outreach approach | Multi-touch B2B outreach | Use pre-show email, LinkedIn, hosted buyer angle, and category-specific messaging. |
| Overall lead quality | High | Strong buyer relevance with meaningful commercial and public-sector overlap. |
| Best use case | Attendee list building and buyer profiling | Good for exhibitor sales, sponsorship prospecting, and target-account outreach. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the supplied official text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Food & Beverages; Food Production; Import & Export; Logistics & Supply Chain; Machinery; Environmental Services; Government Administration; Information Technology & Services; Industrial Automation | Capture the core buyer ecosystem around Sahara |
| Departments | Procurement; Operations; Supply Chain; Business Development; Agriculture; Engineering; Sustainability; Government Affairs | Reach decision-makers and technical influencers |
| Seniority | Manager, Director, VP, C-level, Owner, Partner, Head | Prioritize budget holders and strategic buyers |
| Job titles | Chief Procurement Officer, Procurement Director, Procurement Manager, Strategic Sourcing Manager, Supply Chain Director, Operations Director, Farm Manager, Agronomy Director, Category Manager, Business Development Director | Build high-conversion target lists |
| Geography | Egypt, MENA, North Africa, GCC, Levant, Sub-Saharan Africa (selective) | Match the event’s regional buying footprint |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers SMEs, mid-market operators, and large agrifood buyers |
| Keywords | agriculture, irrigation, seeds, fertilizer, crop protection, biostimulant, biocontrol, agritech, farm management, water management, post-harvest, food processing, distributor | Refine by product and solution intent |
| Technologies | ERP, farm management systems, irrigation automation, IoT sensors, precision agriculture platforms, CRM, supply chain software | Useful for tech-enabled suppliers and integrations |
| Company type | Private companies, government bodies, state-owned enterprises, distributors, producers, processors | Align with procurement and buyer-side profiles |
| Revenue range | Use broad revenue bands; prioritize mid-market to enterprise where available | Focus on organizations with buying capacity |
Suggested Apollo Search Logic: (Agriculture OR Food Production OR Food & Beverages OR Import & Export OR Logistics & Supply Chain OR Government Administration) AND (Procurement OR Supply Chain OR Operations OR Business Development OR Sustainability OR Agronomy) AND (Director OR VP OR Manager OR Head OR C-level OR Owner). Add location filters for Egypt, MENA, and North Africa for highest relevance.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Sahara Expo official website | Official organizer website | Event name, 2026 dates, venue, city, hosted buyer program, matchmaking, sectors, and website-stated performance metrics | High |
| Informa PLC | Organizer corporate website | Organizer ownership and corporate identity | High |
| Egypt International Exhibition Centre (EIEC) | Venue website | Venue identity and Cairo location reference | High |
| Sahara homepage metrics and event sections | Official event page content | Attendee/exhibitor/hosted buyer metrics, ministers, governments patronages, sectors, and audience features | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to SAHARA International Agricultural Exhibition — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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