Roof+Timber International - Dach+Holz International – Event Attendee & Buyer Profile Analysis
DACH+HOLZ International is the leading trade fair for roofing, timber construction and building envelopes. The official event website positions the 2028 edition in Stuttgart as a major meeting point for roofers, carpenters, plumbers, architects, decision-makers and industry professionals focused on practical applications, product innovation and business networking.
The event is highly relevant for B2B sourcing, partner development, contractor engagement and trade-led product discovery. Its mix of exhibition space, workspaces, start-up features and topical content makes it especially useful for suppliers targeting construction trades, timber construction firms, roofing contractors, wholesalers and solution providers serving the building envelope market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Roofing contractors and trades | Roofing firms, sheet-metal roofers, façade specialists | Owner, procurement lead, operations manager | Direct buyers of roofing systems, tools, fixings, membranes and safety equipment |
| Timber construction firms | Carpenters, prefab timber builders, structural timber specialists | Technical decision-maker, purchasing, project lead | Key audience for timber products, connectors, fastening systems and digital planning tools |
| Plumbing / sheet-metal trades | Plumbers, sheet-metal shops, façade installers | Workshop owner, product selector, site supervisor | Relevant for metal roofing, flashings, drainage, façades and tools |
| Architects and planners | Architecture studios, planning offices, building-envelope consultants | Specification influence and material approval | Influence product specification, codes compliance and design adoption |
| Wholesalers and distributors | Building materials wholesalers, roofing distributors, timber merchants | Category manager, sourcing manager, commercial director | Important for volume sales, channel expansion and private-label opportunities |
| Importers and exporters | Cross-border material traders and equipment distributors | Commercial buyer, import manager, trading director | Useful for international supplier discovery and route-to-market partnerships |
| Developers and contractors | General contractors, design-build firms, renovation contractors | Project procurement, subcontracting and vendor approval | Relevant for bundled solutions, systems integration and project supply |
| Industry associations and training bodies | Trade associations, guilds, technical education organizations | Influencer, referral source, standards and training stakeholder | Valuable for partnerships, education content and credibility building |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: Stuttgart | Local contractors, trade firms, building-material distributors | High | Strong access to southern German trade networks and project buyers |
| Host region: Baden-Württemberg | Regional roofing, timber and façade businesses | High | One of Germany’s strongest construction and manufacturing regions |
| Nearby business hubs | Munich, Frankfurt, Nuremberg, Karlsruhe, Mannheim, Basel, Zurich | Medium to High | Accessible for day-trip and regional procurement travel |
| National Germany | Nationwide trades, wholesalers, planners and manufacturers | High | Official positioning suggests a leading national industry event |
| DACH region | Austria, Switzerland, German-speaking neighboring markets | Medium | Natural fit for roofing and timber trades with shared standards and supply chains |
| Broader Europe | Selected international buyers, suppliers and associations | Medium | Supported by official reference to “decision-makers from across Europe” in prior edition coverage |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| ZVDH – German Roofing Trade Association | Trade association / buyer influencer | Represents roofing businesses and standards stakeholders in the market | zvdh.de | Managing Director, Technical Director, Training Director | Strong Market Fit, Attendance Not Confirmed |
| Zimmerer / timber construction firms in Germany | Trade buyers / contractors | Primary buyer group for timber systems, tools, connectors and digital workflows | holzbau-deutschland.de | Owner, Operations Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Knauf | Building materials manufacturer | Relevant channel partner and procurement influence within construction supply chains | knauf.com | Category Manager, Product Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Würth | Industrial supply / distributor | Major buyer and channel player for fastening, tools and trade products | wuerth.com | Sourcing Manager, Category Manager, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Bauder | Roofing systems manufacturer | Highly aligned with roofing innovation, insulation and flat-roof systems | bauder.de | Procurement Lead, Product Manager, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| BMI Group / BMI Deutschland | Roofing materials manufacturer | Core product fit for roof systems, tiles, membranes and accessories | bmigroup.com | Category Manager, Sales Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| RHEINZINK | Metal roofing / façade materials | Relevant for sheet-metal, façade and roof-envelope solutions | rheinzink.com | Business Development Director, Product Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Velux | Roof windows / daylighting | Directly relevant to roofing and building-envelope decision makers | velux.com | Specification Manager, Sales Director, Product Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Saint-Gobain ISOVER | Insulation / building materials | Important for roof insulation and energy-performance solutions | isover.com | Technical Sales Manager, Product Manager, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Sika | Construction chemicals / adhesives | Relevant for roofing membranes, sealing, bonding and waterproofing | sika.com | Key Account Manager, Product Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Knauf Insulation | Insulation manufacturer | Fit for energy-efficient roofing and timber envelope solutions | knaufinsulation.com | Business Development Director, Category Manager, Technical Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Hilti | Construction tools / fastening | Strong fit for contractor and trade buyer targeting | hilti.com | Procurement Manager, Product Manager, Regional Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Roto Frank | Roof windows / hardware | Relevant for roofing components, fittings and building-envelope integration | roto-frank.com | Product Manager, Sourcing Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Kingspan | Building envelope systems | Highly relevant for insulated panels and envelope innovation | kingspan.com | Business Development Director, Procurement Director, Specification Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 | Chief Procurement Officer | Procurement | C-level | Controls supplier strategy, category sourcing and vendor selection. |
| 2 | Procurement Manager / Sourcing Manager | Procurement | Manager | Direct buyer for materials, tools, systems and service providers. |
| 3 | Technical Director / Operations Director | Operations / Technical | Director | Influences adoption of systems, tools and construction workflows. |
| 4 | Category Manager | Commercial / Purchasing | Manager | Owns assortment and supplier selection in trade channels. |
| 5 | Business Development Director | Commercial | Director | Looks for partnerships, channel growth and strategic supplier relationships. |
| 6 | Product Manager / Specification Manager | Product / Technical Sales | Manager | Strong influence on product adoption, design-in and project approvals. |
| 7 | Owner / Managing Director | Executive Office | Owner / C-level | Common in SMEs and trade firms attending for buying and networking. |
| 8 | Architect / Planner / Building Envelope Consultant | Design / Technical Consulting | Senior Professional | Influences specifications, systems comparison and project material choices. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 | Construction | Core market for roofing, timber, façade and building-envelope solutions | Contractors, builders, trades, project buyers |
| 2 | Building Materials | Direct supplier ecosystem for roofing and timber products | Manufacturers, distributors, product teams |
| 3 | Mechanical or Industrial Engineering | Relevant for tools, equipment, fastening and industrialized building systems | Equipment vendors, system suppliers |
| 4 | Wholesale | Key channel for trade materials and contractor supply | Distributors, trading partners, stockists |
| 5 | Architecture & Planning | Specifiers influence system choice and materials selection | Design-in, code compliance and project approval |
| 6 | Design | Relevant for façade aesthetics, building-envelope performance and technical design | Product visualization and specification support |
| 7 | Facilities Services | Useful for maintenance, repair and building-envelope lifecycle needs | Maintenance, retrofit and repair buyers |
| 8 | Import & Export | Relevant for cross-border sourcing and supplier partnerships | International trading and sourcing teams |
| 9 | Business Supplies & Equipment | Supports trades with tools, accessories and operational equipment | Trade supply and equipment sales |
| 10 | Environmental Services | Aligned with sustainability, roof water retention and building performance topics | Green roof, insulation and climate-adaptation solutions |
| 11 | Education Management | Relevant for trade training, apprenticeships and workforce development | Training, certification and upskilling partners |
6. Estimated Attendance
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Roofing systems | Durable, compliant, energy-efficient roofing products | Product demos, technical spec sheets, contractor proof points | Membranes, tiles, insulation, fixings, accessories |
| Timber construction | Structural timber solutions and installation efficiency | Workshops, case studies, product comparison | Timber systems, connectors, fasteners, software |
| Building envelope performance | Weatherproofing, insulation, durability and compliance | Technical consultations and specification support | Insulation, façade, vapor control, waterproofing |
| Digitalisation / AI | Workflow efficiency, estimating, planning and project control | Software demos, ROI messaging, workflow automation | Construction software, BIM, AI-enabled tools |
| Sustainability | Low-carbon materials, green roofs, water retention | ESG messaging, life-cycle data, performance comparisons | Sustainable materials, green roof systems, recyclability |
| Workforce development | Skilled labor, training and recruiting support | Training partnerships and apprenticeship visibility | Education programs, certification, safety training |
| Factor |
Assessment |
Explanation |
| Buyer relevance | Very High | The event serves active trade buyers, contractors, specifiers and distributors in a tightly defined industry. |
| Decision-maker availability | High | SME owners, directors, procurement managers and technical leads are likely to attend. |
| Data collection potential | High | Strong fit for exhibitor, sponsor, speaker and community-based list building. |
| Apollo targeting potential | Very High | Clear industry and title mapping exists across construction, building materials, wholesale and design roles. |
| Geographic targeting potential | High | Stuttgart provides strong access to German-speaking DACH buyers and nearby European markets. |
| Best outreach approach | High-touch email + LinkedIn + trade-specific follow-up | Lead with technical value, specification relevance and channel fit. |
| Overall lead quality | Very High | Excellent event for building a relevant construction and trade audience list. |
| Best use case | Attendee list sales, exhibitor prospecting, contractor targeting, distributor outreach | Works especially well for roofing, timber, envelope, tools and materials suppliers. |
| Limitations / risks | No public current-year headcount or attendee list in supplied text | Prospecting should rely on confirmed exhibitor/program data when available. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries | Construction; Building Materials; Wholesale; Architecture & Planning; Mechanical or Industrial Engineering; Business Supplies & Equipment; Design; Facilities Services; Import & Export; Environmental Services | Capture the core buyer and influencer ecosystem around roofing and timber construction |
| Departments | Procurement; Operations; Engineering; Product; Sales; Business Development; Executive; Technical | Reach both buyers and technical decision-makers |
| Seniority | Owner; Partner; C-level; VP; Director; Head; Manager | Prioritize people with budget or specification authority |
| Job titles | Procurement Manager; Sourcing Manager; Category Manager; Operations Director; Technical Director; Product Manager; Specification Manager; Business Development Director; Managing Director; Owner; Sales Director | Directly aligns with trade buying and channel decision-making |
| Geography | Germany; Austria; Switzerland; Southern Germany; DACH region; Benelux; selected EU construction hubs | Match the event’s strongest draw markets |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000 | Includes SMEs, distributors and mid-market construction suppliers |
| Keywords | roofing OR timber OR timber construction OR building envelope OR façade OR sheet metal OR insulation OR waterproofing OR contractor OR wholesaler OR distributor | Improve relevance to the exact event vertical |
| Company type | Private companies; family-owned trade firms; associations; manufacturers; distributors | Reflects the trade-fair attendee mix |
| Technologies | BIM; ERP; field service software; construction management software; CRM; e-commerce platforms | Useful if targeting digital transformation or workflow solutions |
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