RemaDays - International Trade Fair for Advertising and Printing
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About this event
Data sheet
RemaDays - International Trade Fair for Advertising and Printing – Event Attendee & Buyer Profile Analysis
Event Date: 26–28 January 2027
Location: PTAK Warsaw Expo, Warsaw, Poland
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | RemaDays - International Trade Fair for Advertising and Printing |
| Event Date | 26–28 January 2027 |
| Event Status | Upcoming |
| Venue | PTAK Warsaw Expo |
| City | Warsaw |
| State / Region | Masovian Voivodeship |
| Country | Poland |
| Organizer | PTAK Warsaw Expo / event organizer as presented on the official event website |
| Official Event Website | remadays.com/en/ |
| Event Type | International trade fair, industry congress, exhibitor showcase, buyer networking and product sourcing event |
| Primary Category | Business Services |
| Secondary Applicable Categories | Packing & Packaging; Home & Office; Industrial Engineering |
| Audience Reach | National with strong regional and international trade reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for current edition; official website shows placeholder/zeroed metrics in the copied content and does not publicly confirm attendance. |
| Main Purpose of Event | To showcase advertising materials, marketing services, printing technologies, large-format solutions, digital/offset/3D printing, graphic design, and related sourcing opportunities. |
About the Event
RemaDays Warsaw is a leading European trade fair focused on advertising, printing, and brand activation solutions. The official event content positions it as a major industry meeting point for exhibitors and visitors interested in promotional products, branded textiles, commercial printing, large-format signage, packaging, labels, software, DTP, and event display systems.
The event matters because it combines product sourcing, market education, and commercial networking in one place. For buyers and suppliers, it is relevant to procurement, marketing supply, print buying, merchandise sourcing, agency partnerships, and technology discovery across the advertising and printing value chain.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Brand owners, retailers, agencies, industrial firms, distributors | Own supplier selection, cost negotiation, and contract awards | High-value targets for print, promo products, packaging, and signage suppliers |
| Marketing and brand teams | Consumer brands, B2B manufacturers, service brands, startups | Influence campaign materials, event assets, branded merchandise, and design vendors | Strong fit for creative, production, and promotional suppliers |
| Print buyers / production managers | In-house marketing departments, print brokers, commercial printers, agencies | Specify paper, format, finish, volume, turnaround, and print vendor | Core buying segment for digital, offset, and large-format solutions |
| Retail and merchandising teams | Retail chains, supermarkets, fashion retailers, specialty stores | Buy POP displays, packaging, labels, point-of-sale materials, and promo items | Relevant for suppliers of display, packaging, and retail communication tools |
| Distributors and wholesalers | Promo product distributors, print resellers, trade wholesalers | Source products and expand supplier portfolios | Important for channel partnerships and volume supply deals |
| Importers and trading companies | Import/export firms, sourcing agents, cross-border distributors | Evaluate sourcing options, pricing, quality, and logistics | Strong opportunity for manufacturers and private-label suppliers |
| Agency owners and account directors | Advertising agencies, production agencies, experiential firms | Influence preferred suppliers, creative production, and client delivery partners | Useful for lead generation in creative production and event systems |
| Operations and facilities leaders | Corporate offices, campuses, retail chains, hospitality groups | Buy signage, wayfinding, displays, and branded workplace materials | Relevant for workplace graphics and facilities branding vendors |
| Small business owners / entrepreneurs | SMEs, e-commerce sellers, local brands, franchise operators | Make fast purchasing decisions for branding and promotional materials | Good lead pool for lower- and mid-ticket offerings |
| Investors and business development teams | Industry investors, consolidators, platform companies, M&A teams | Scout suppliers, partnerships, and acquisition targets | Relevant mainly for larger service providers and platform vendors |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Warsaw | Local corporate buyers, agencies, retailers, and service providers | High | Warsaw is Poland’s largest business market and a major procurement center. |
| Host region: Masovian Voivodeship | Regional buyers from central Poland | High | Short travel time supports one- and two-day attendance. |
| Nearby business hubs | Łódź, Poznań, Kraków, Wrocław, Gdańsk, Katowice | Medium to High | Strong domestic coverage for agencies, print houses, and brand owners. |
| National reach | Polish SMEs, enterprises, public-sector buyers, distributors | High | Official website positions the show as Poland’s largest advertising and printing fair. |
| International reach | European buyers, importers, distributors, regional trade partners | Medium | Official website indicates international participation, but current-year country mix is not publicly confirmed. |
| Trade corridor relevance | Central and Eastern Europe sourcing networks | Medium | Useful for distributors and manufacturers serving CEE markets. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as Poland’s major advertising and printing fair and is expected to draw buyers from across the country. |
| Regional | Secondary effect | Warsaw and central Poland provide a strong base of repeat visitors and nearby decision-makers. |
| Global | Limited but meaningful trade reach | International visitors may attend due to the fair’s industry positioning, but current-year global distribution is not confirmed. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| LPP S.A. | Retailer / brand owner | Likely buyer of in-store branding, packaging, visual merchandising, and promotional materials | lppsa.com | Procurement Manager, Category Manager, Visual Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| CCC S.A. | Retailer / brand owner | Relevant for signage, retail displays, packaging, and branded campaign production | ccc.eu | Procurement Lead, Marketing Director, Retail Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Żabka Polska | Retail chain | Potential buyer for POS materials, packaging, in-store graphics, and point-of-sale solutions | zabka.pl | Procurement Manager, Store Development Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Biedronka | Retailer / supermarket chain | High-volume user of packaging, labels, retail signage, and promotional printing | biedronka.pl | Category Manager, Procurement Director, Marketing Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Empik S.A. | Retailer / omnichannel brand | Relevant for branded merchandise, packaging, display materials, and campaign production | empik.com | Head of Procurement, Marketing Manager, Visual Merchandising Manager | Strong Market Fit, Attendance Not Confirmed |
| MediaMarkt Poland | Retailer | Potential buyer for retail displays, signage, branded print, and event materials | mediamarkt.pl | Procurement Specialist, Retail Marketing Manager, Store Planning Lead | Strong Market Fit, Attendance Not Confirmed |
| Allegro | E-commerce platform | Potential buyer for marketplace branding, packaging inserts, fulfillment branding, and promotional campaigns | allegro.pl | Marketing Procurement Manager, Brand Director, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| InPost | Logistics / parcel network | Uses branded packaging, signage, fleet graphics, and promotional materials at scale | inpost.pl | Procurement Director, Brand Manager, Operations Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Poczta Polska | Public-sector postal operator | Potential buyer for signage, printing, packaging, and branded materials across a national network | poczta-polska.pl | Contracting Officer, Procurement Manager, Facilities Director | Strong Market Fit, Attendance Not Confirmed |
| PKN Orlen | Energy / corporate brand | Large-scale buyer for signage, branded communications, packaging, and event activation materials | orlen.pl | Procurement Director, Brand Communications Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Żywiec Zdrój | Food & beverage brand | Relevant for packaging, labels, branded merchandise, and retail promotion materials | zywieczdroj.pl | Procurement Manager, Packaging Manager, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy, large-ticket vendor selection, and commercial approvals |
| 2 | Director of Procurement / Strategic Sourcing Manager | Procurement / Sourcing | Director / Manager | Critical for sourcing print, packaging, promo, and production vendors |
| 3 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Controls product/category sourcing for retail, promo, or branded supply |
| 4 | Marketing Director / Brand Manager | Marketing | Director / Manager | Influences campaign materials, displays, promotions, and agency/vendor selection |
| 5 | Print Production Manager / Print Buyer | Marketing Operations / Production | Manager / Specialist | Directly responsible for print sourcing, specifications, and vendor performance |
| 6 | Visual Merchandising Director / Retail Operations Director | Retail / Operations | Director | Buys store graphics, POS assets, displays, and brand execution materials |
| 7 | Facilities Director / Workplace Services Manager | Facilities / Operations | Director / Manager | Responsible for signage, wayfinding, branded interiors, and site materials |
| 8 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Relevant for channel partnerships, reseller relationships, and co-marketing deals |
| 9 | Contracting Officer / Procurement Specialist | Public Sector / Procurement | Specialist / Manager | Important for public-sector or quasi-public buyers with formal sourcing processes |
| 10 | Agency Owner / Account Director | Agency / Client Services | Owner / Director | Influences creative production, vendor selection, and client delivery partnerships |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Marketing & Advertising | Core audience for branding, agency services, and campaign production | Agency and in-house marketing decision-makers |
| 2 | Printing | Direct fit for commercial printing, large-format printing, and finishing solutions | Print buyers, production managers, print house owners |
| 3 | Design | Relevant for graphic design, packaging, DTP, and brand asset creation | Creative leads and production designers |
| 4 | Retail | Retail buyers need POS, signage, packaging, labels, and store branding | Category managers and retail operations teams |
| 5 | Packaging & Containers | Strong overlap with labels, packaging, branding, and product presentation | Packaging buyers and product teams |
| 6 | Wholesale | Distributors and wholesalers are a strong route-to-market for promo and print supply | Channel partners and resellers |
| 7 | Import & Export | Useful for sourcing agents, traders, and cross-border distributors | Sourcing and trading decision-makers |
| 8 | Business Supplies & Equipment | Fits branded office materials, promo items, and business merchandising | Corporate purchasing and supplier management |
| 9 | Events Services | Event branding, stage graphics, displays, and promotional systems are relevant | Event production and experiential teams |
| 10 | Information Technology & Services | Relevant where software, DTP, workflow, and digital print technologies are involved | Print workflow, automation, and design technology buyers |
| 11 | Consumer Goods | Brand-heavy companies often purchase packaging, promo, and retail display solutions | Brand and trade marketing buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official site content provided by user does not disclose a verified current-year attendance number | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Copied official content shows placeholder/zero values in the displayed numbers section | Use only after organizer publishes a current exhibitor directory. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer badge count published in the supplied source text | Buyer profile inference only. |
| Speaker / conference participation | Confirmed conference program exists | Confirmed | Official website references Rema Congress and conference content | No current speaker list was provided in the copied text. |
| Historical attendance | 21st edition referenced on site | Historical / prior-year evidence | Official site navigation and “RemaDays in Numbers” section | Useful for trend analysis only; not a current attendance confirmation. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Need qualified vendors, pricing, lead times, and compliance | Meet sourcing teams and pitch framework agreements | Print, packaging, promo products, signage, and display production |
| Technology | Need efficient production, workflow, and digital asset tools | Demonstrate automation, software, and output quality | DTP tools, MIS, workflow software, digital printing systems |
| Large-format advertising | Need banners, wraps, outdoor visuals, and event graphics | Show portfolio, material durability, and installation options | Wide-format printing, substrates, finishing, and signage hardware |
| Packaging | Need branded packaging, labels, and product presentation | Lead with design, speed-to-market, and customization | Packaging print, labels, embellishments, and finishing |
| Retail sourcing | Need POS materials, store graphics, and merchandising support | Target retailers with in-store activation examples | Retail displays, shelf talkers, labels, and promo kits |
| Workforce and brand training | Need knowledge-sharing and trend awareness | Use conference agenda and demo zones to create conversations | Consulting, creative services, production training, and innovation showcases |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event directly serves buyers of printing, advertising materials, branding assets, and related technologies. |
| Decision-maker availability | High | Procurement, marketing, retail, and production leaders are likely attendees. |
| Data collection potential | Medium | Current-year public attendee data is limited, but exhibitor and conference touchpoints can support lead building. |
| Apollo targeting potential | Very High | Strong fit for targeting by marketing, procurement, retail, printing, packaging, and design roles. |
| Geographic targeting potential | High | Warsaw location supports precise targeting of Polish buyers plus broader Central European sourcing teams. |
| Best outreach approach | Multi-touch B2B outreach | Use pre-event email, LinkedIn, and Apollo sequences focused on procurement and marketing decision-makers. |
| Overall lead quality | High | Strong event for lead generation in print, promo, packaging, retail display, and marketing services. |
| Best use case | Attendee list building and account-based prospecting | Best for sales teams selling production, materials, equipment, and B2B services to marketing and procurement buyers. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists were not publicly confirmed in the supplied source text; prospecting should be validated before outreach. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Marketing & Advertising; Printing; Design; Retail; Packaging & Containers; Wholesale; Import & Export; Business Supplies & Equipment; Events Services; Information Technology & Services | Focus on sectors most likely to buy print, promo, and branding solutions |
| Departments | Procurement; Marketing; Operations; Facilities; Merchandising; Brand; Production; Supply Chain; Partnerships | Target functional buyers with direct purchasing or influence |
| Seniority | Manager; Director; VP; C-level; Owner | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer; VP Procurement; Director of Procurement; Procurement Manager; Category Manager; Strategic Sourcing Manager; Print Production Manager; Marketing Director; Brand Manager; Visual Merchandising Director; Operations Director; Facilities Director; Agency Owner; Account Director | Capture the most relevant buying and spec-influencing roles |
| Geography | Poland; Warsaw; Masovian Voivodeship; Central Europe; CEE | Align outreach with likely attendee and buyer travel patterns |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Cover SMEs through enterprise buyers, with emphasis on scalable accounts |
| Keywords | printing, packaging, branding, signage, POS, promotional products, large format, merchandising, DTP, graphic design, procurement, sourcing | Refine records to event-relevant buyers and specifiers |
| Company type | Retailers; brand owners; agencies; distributors; importers; wholesalers; print buyers; manufacturers | Match event’s commercial buying ecosystem |
| Revenue range | Mid-market to enterprise where available | Useful for accounts with recurring print, packaging, and marketing spend |
Suggested Apollo Search Logic: (procurement OR sourcing OR marketing OR brand OR merchandising OR print production OR packaging) AND (director OR manager OR VP OR chief OR owner) AND (printing OR packaging OR signage OR promotional products OR large-format OR DTP OR graphic design)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| RemaDays official website | Official organizer / event website | Event name, event positioning, date range, city, industry scope, exhibition sectors, congress reference, and historical edition references | High |
| PTAK Warsaw Expo | Venue website | Venue identification and location context | High |
| Official event page “RemaDays in Numbers” | Official event content | Historical metrics section and lack of publicly verified current attendance data in supplied copy | High for presence of the section; Low for current numeric confirmation |
| Official navigation references to exhibitors, catalog, previous editions, and conference pages | Official event site structure | Confirmed existence of exhibitor, conference, and historical edition content | High |
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Tell us your work email and our AI instantly builds a buyer list matched to RemaDays - International Trade Fair for Advertising and Printing — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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