RAX - International Exhibition for Electrical Engineering
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About this event
RAX - International Exhibition for Electrical Engineering
RAX is positioned as a major international B2B platform focused on the electrical engineering and engineering automation ecosystem in Israel. The exhibition brings together industries working across electrical engineering, control systems, instrumentation, automation solutions, pneumatics, lighting systems, and broader energy and energy efficiency topics.
Event Basics
- Event title: RAX - International Exhibition for Electrical Engineering
- Edition: The 29th International Exhibition in Israel
- Dates: March 2, 2027 and March 3, 2027
- Opening hours: 09:00–17:00 each day
- Venue: Expo Tel Aviv
- City: Tel Aviv
- Country: Israel
- Organizer (as listed): Stier Group
Event Type & Thematic Scope
Based on the official event description, RAX is best understood as an engineering-focused trade exhibition covering both core electrical systems and adjacent technical solution categories that commonly integrate with electrical and industrial automation projects.
Main themes include:
- Electrical Engineering
- Control Systems
- Instrumentation
- Automation
- Pneumatics
- Lighting Systems
- Energy
- Energy Efficiency
Who Typically Attends (Buyer/Attendee Landscape)
For an exhibition with this technical scope, attendees are typically drawn from organizations involved in designing, implementing, operating, maintaining, or specifying electrical and automation solutions. While the official website excerpt does not list specific attendee categories, the event themes strongly indicate that the most relevant “buyer fit” usually comes from engineering and procurement decision makers, as well as technical professionals who influence purchase specifications and vendor selection.
Likely attendee/buyer groups for RAX (based on subject matter):
- Electrical engineering professionals and project stakeholders
- Automation and control system engineers
- Instrumentation and measurement specialists
- Energy and energy efficiency solution stakeholders
- Lighting systems specialists (design/specification oriented)
- Industrial and infrastructure operators seeking vendors for systems integration, upgrades, or maintenance
- System integrators, engineering contractors, and solution providers
- Technical decision makers involved in pneumatics and related automation components
Where the Show Happens & Geographic Reach (What We Can Reliably Infer)
The event takes place at Expo Tel Aviv in Tel Aviv, Israel. Given its “International Exhibition” positioning in the title, RAX is designed to attract participation beyond a purely local audience. However, the provided official excerpt does not include explicit attendee origin statistics (e.g., local vs national vs global splits). As a result, we should treat geographic origin as an international intent, while remaining careful not to over-claim specific percentages.
- Host location: Tel Aviv, Israel
- Event positioning: International (in event naming and description)
- Likely reach: Primarily regional/international industry participation centered around engineering and automation
Value for Buyers & Buyer Engagement Logic
RAX’s topic set suggests that buyer engagement will often center on technical relevance: exhibitors and visitors are likely seeking solutions that can be evaluated for compatibility with engineering standards, project timelines, reliability requirements, and performance in real-world electrical/automation environments.
Common buyer engagement drivers aligned to the event themes:
- Product discovery for electrical engineering components and systems
- Evaluation of control, instrumentation, and automation technologies
- Energy and efficiency solutions for industrial or infrastructure applications
- Lighting system capabilities (including integration with electrical infrastructure)
- Vendor qualification for projects involving pneumatics and integrated automation
- Networking between engineering contractors, integrators, and solution providers
Recommended Industries & Job-Function Fit
Because the event focus is electrical engineering and automation, the most relevant industries (from an Apollo-style perspective) typically map to engineering, industrial systems, energy, and technical solution providers. The best buyer/job targets are generally those that own specifications, manage technical projects, influence procurement, or oversee operations where electrical systems and automation play a core role.
Industries likely to show up (examples aligned to the event themes):
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Oil & Energy
- Renewables & Environment
- Utilities
- Construction
- Machinery
- Logistics & Supply Chain (where automation and energy systems are relevant)
- Building Materials (for electrical infrastructure/installation ecosystems)
Job profiles commonly relevant for this type of exhibition:
- Electrical Engineering Manager / Lead Engineer
- Automation Engineer / Controls Engineer
- Instrumentation & Measurement Engineer
- Project Manager (Electrical/Automation)
- Energy Efficiency / Energy Systems Engineer
- Technical Sales Engineer / Solutions Engineer
- Operations & Maintenance (E&I / Electrical Systems)
- Procurement or Category Manager (Electrical/Industrial Components)
- Engineering Contractor Management (where systems are specified and delivered)
- Engineering Director / Head of Engineering
Official Venue & Contact (as listed)
- Venue: Expo Tel Aviv
- Address (listed): 26A Habarzel St. Tel Aviv 6971037
- Website (shown on the official page): https://stier.co.il/rax/en/
- Organizer: Stier Group
- Email: expo@stier-group.com
Quick Summary
RAX (29th International Exhibition in Israel) is scheduled for March 2–3, 2027 at Expo Tel Aviv, Tel Aviv, Israel. It is centered on electrical engineering and the connected ecosystem of control, instrumentation, automation, pneumatics, lighting systems, and energy/energy efficiency. For research and lead-generation purposes, the most appropriate buyer targeting typically focuses on electrical and automation decision makers, engineering project leadership, energy efficiency stakeholders, and technical procurement/specification influencers.
Data sheet
RAX - International Exhibition for Electrical Engineering – Event Attendee & Buyer Profile Analysis
Event Date: 2–3 March 2027
Location: Expo Tel Aviv, Tel Aviv, Israel
Event Status: Upcoming
Research Date: 2 July 2026
| Event Overview | |
|---|---|
| Event Name | RAX - International Exhibition for Electrical Engineering |
| Event Date | 2–3 March 2027 |
| Event Status | Upcoming |
| Venue | Expo Tel Aviv |
| City | Tel Aviv |
| State / Region | Tel Aviv District |
| Country | Israel |
| Organizer | Stier Group |
| Official Event Website | stier.co.il/rax/en/ |
| Event Type | Trade show / professional exhibition |
| Primary Category | Electric & Electronics |
| Secondary Applicable Categories | Industrial Engineering; Power & Energy; Building & Construction; IT & Technology |
| Audience Reach | National with regional and international procurement relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for date, venue, organizer, and sector; low for attendance volume because no official figure was published in the provided source text. |
| Main Purpose of Event | To connect electrical engineering, control, instrumentation, automation, pneumatics, lighting, energy, and energy-efficiency suppliers with industrial, infrastructure, and technical buyers in Israel. |
| About the Event |
|---|
| RAX is the long-running international exhibition in Israel focused on electrical engineering and adjacent technical disciplines, including control, instrumentation, automation, pneumatics, lighting systems, energy, and energy efficiency. The official site identifies it as the 29th edition, which indicates a mature and established industry event with recurring commercial value for suppliers and buyers. |
| The event matters because it concentrates technical decision-makers, engineering buyers, project stakeholders, and solution providers in one venue at Expo Tel Aviv. For exhibitors and lead-generation teams, it is relevant for industrial sourcing, project specification, partner discovery, and business development across electrical infrastructure, automation, and energy-related purchasing cycles. |
| 1. Who Attends: Buyers / Attendees | |||
|---|---|---|---|
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
| Electrical engineering buyers | Industrial plants, utilities, system integrators, infrastructure firms | Specify and evaluate electrical components, control systems, and installation solutions | Core audience for product sourcing and technical sales |
| Procurement and sourcing teams | Manufacturers, contractors, utilities, public-sector operators | Supplier selection, pricing, contract negotiation, vendor onboarding | High-value lead segment for sales and distributor outreach |
| Automation and controls leaders | Factories, machine builders, automation integrators | Influence PLC, sensors, instrumentation, drives, and controls purchases | Relevant for automation hardware, software, and integration partners |
| Energy and energy-efficiency stakeholders | Energy companies, facilities, ESCOs, infrastructure owners | Evaluate efficiency, power management, and system upgrade investments | Strong audience for energy optimization and electrical infrastructure suppliers |
| Facility and operations managers | Commercial buildings, hospitals, campuses, factories, public facilities | Specify maintenance, lighting, backup power, and electrical upgrade requirements | Useful for maintenance, retrofits, and lifecycle replacement offerings |
| Project managers and EPC teams | Engineering, procurement, and construction firms | Coordinate specification, tendering, and delivery for electrical scope | Important for project-based product, systems, and subcontracting sales |
| Lighting professionals | Lighting designers, contractors, municipalities, commercial developers | Influence lighting system specification and procurement | Relevant for luminaires, controls, and smart lighting vendors |
| Distributors and wholesalers | Electrical distributors, industrial supply houses, MRO channels | Select brands and product lines for resale and channel expansion | Key for partner recruitment and territory development |
| 2. Event Location and Attendee Geographic Origin | |||
|---|---|---|---|
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
| Tel Aviv host city | Local industrial, engineering, and commercial buyers | High | Strong concentration of business and technical decision-makers near the venue |
| Tel Aviv District | Corporate, infrastructure, and technology buyers | High | Large concentration of headquarters, engineering firms, and project owners |
| Israel national market | Engineers, procurement teams, contractors, distributors, utilities | Very High | Primary domestic reach of the exhibition |
| Nearby business hubs | Haifa, Jerusalem, Beer Sheva, Ashdod, Netanya, Petah Tikva | Medium to High | Likely source markets for industrial and infrastructure buyers |
| Regional Middle East / Mediterranean | Regional distributors, integrators, and project stakeholders | Medium | International reach depends on commercial travel and trade relations |
| International technical buyers | Overseas suppliers, agents, and partner-seeking organizations | Low to Medium | Potential but not confirmed by the provided source text |
| 3. Audience Reach | ||
|---|---|---|
| Reach Level | Assessment | Explanation |
| Primary Classification | National | The event is rooted in Israel and is positioned to attract domestic industrial, engineering, and procurement audiences as its primary market. |
| Secondary Reach | Regional / International | The “International Exhibition” positioning indicates possible cross-border supplier and buyer participation, although current-year international reach is not quantified in the provided source text. |
| 4. Sample Buyer Companies and Websites | |||||
|---|---|---|---|---|---|
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
| Israel Electric Corporation | Utility / power operator | Large-scale electrical systems, maintenance, procurement, and grid equipment needs | iec.co.il | Procurement Director, Engineering Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Netivei Israel | Infrastructure operator | Road, transport, and infrastructure projects often require electrical, lighting, and control systems | netivei-israel.co.il | Project Manager, Procurement Officer, Technical Director | Strong Market Fit, Attendance Not Confirmed |
| Rafael Advanced Defense Systems | Defense manufacturer / integrator | Complex electrical, control, and instrumentation procurement needs in advanced systems | rafael.co.il | Strategic Sourcing Manager, Subcontracts Manager, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Israel Aerospace Industries | Aerospace / defense manufacturer | Electrical, automation, and industrial engineering sourcing opportunities | iai.co.il | Director of Procurement, Program Manager, Supplier Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Mekorot | Water utility | Pumps, controls, instrumentation, energy efficiency, and facility electrical systems | mekorot-int.com | Procurement Manager, Facilities Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Haganah/municipal infrastructure buyers | Public-sector infrastructure buyers | Municipal electrical, lighting, and public-facility upgrades | example: gov.il | Contracting Officer, Facilities Director, Public Works Manager | Strong Market Fit, Attendance Not Confirmed |
| Shikun & Binui | Construction / EPC | Electrical infrastructure, lighting, and building systems purchasing in construction projects | shikunbinui.com | Procurement Manager, Project Director, Electrical Engineer | Strong Market Fit, Attendance Not Confirmed |
| Delek Group / Energy operations | Energy operator | Industrial electrical, controls, safety, and energy-efficiency buying needs | delek-group.com | Operations Director, Procurement Lead, Maintenance Manager | Strong Market Fit, Attendance Not Confirmed |
| Israel Railways | Transport operator | Signaling, electrical systems, station infrastructure, and maintenance procurement | rail.co.il | Procurement Officer, Systems Engineer, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Intel Israel | Semiconductor / manufacturing | Plant engineering, cleanroom, facilities, and electrical systems demand | intel.co.il | Facilities Director, Procurement Manager, Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| 5. Job Profiles, Industries and Event Type | ||||
|---|---|---|---|---|
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
| 1 | Chief Procurement Officer | Procurement | C-Level | Owns supplier strategy and high-value buying decisions |
| 2 | Director of Procurement | Procurement | Director | Leads sourcing for electrical and industrial categories |
| 3 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Evaluates suppliers, pricing, and contract terms |
| 4 | Engineering Director | Engineering | Director | Influences technical specification and vendor shortlist |
| 5 | Procurement Manager | Procurement | Manager | Handles RFQs, vendor comparison, and purchasing |
| 6 | Electrical Engineer | Engineering | Individual Contributor / Manager | Technical evaluator for products and system compatibility |
| 7 | Automation Manager | Operations / Engineering | Manager | Influences controls, instrumentation, and industrial automation purchases |
| 8 | Facilities Director | Facilities / Operations | Director | Buyer for lighting, power, maintenance, and retrofit solutions |
| 9 | Operations Director | Operations | Director | Owns uptime, efficiency, and operational equipment priorities |
| 10 | Project Manager / EPC Lead | Project Delivery | Manager | Coordinates specification and procurement on capital projects |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Electrical/Electronic Manufacturing | Core product and component ecosystem | Manufacturers, suppliers, and channel partners |
| 2 | Industrial Automation | Directly matches controls and automation focus | PLC, sensors, drives, and factory automation buyers |
| 3 | Construction | Electrical systems are integral to projects | Project-based buyers and contractors |
| 4 | Civil Engineering | Infrastructure and technical system integration | Infrastructure engineers and specifiers |
| 5 | Utilities | Power and network operators are key buyers | Utility procurement and operations teams |
| 6 | Oil & Energy | Energy systems, efficiency, and controls relevance | Energy operators and plant buyers |
| 7 | Facilities Services | Maintenance, lighting, and retrofit demand | Facility managers and service providers |
| 8 | Machinery | Industrial machines rely on controls and instrumentation | OEM and machine-builder buyers |
| 9 | Building Materials | Electrical and lighting integration in buildings | Construction supply and specification buyers |
| 10 | Logistics & Supply Chain | Buyer and distributor networks for industrial products | Wholesale, distribution, and inventory decision-makers |
| 11 | Government Administration | Public works, facilities, and procurement buyers | Government contracting and purchasing teams |
| 12 | Telecommunications | Power, infrastructure, and control systems for networks | Network infrastructure buyers |
| 6. Estimated Attendance | ||||
|---|---|---|---|---|
| Metric | Figure | Status | Source / Basis | Notes |
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official source text provided by organizer page | No attendance number was published in the provided content |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official source text provided by organizer page | No count published in supplied text |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official source text provided by organizer page | No official buyer count published |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official source text provided by organizer page | The page references related conferences, but no current speaker count was provided |
| Historical attendance | Not provided in supplied content | Unavailable | Historical evidence not included in the provided source extract | Use only if the organizer publishes prior-year metrics separately |
| 7. Key Focus Areas and Buyer Engagement | |||
|---|---|---|---|
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
| Electrical engineering | Reliable components and systems | Technical demos and product comparison | Switchgear, panels, wiring, power distribution |
| Automation | Process efficiency and control | Workflow and ROI discussions | PLC, sensors, drives, SCADA |
| Instrumentation | Measurement and monitoring | Specification-led sales conversations | Meters, transmitters, analyzers |
| Lighting systems | Energy-efficient illumination | Retrofit and tender opportunities | LED fixtures, controls, smart lighting |
| Energy efficiency | Lower operating costs | Audit-based and savings-based outreach | Energy monitoring, optimization systems |
| Pneumatics | Factory automation and motion control | Industrial maintenance and plant visits | Valves, actuators, air preparation |
| Lead Quality Assessment | ||
|---|---|---|
| Factor | Assessment | Explanation |
| Buyer relevance | Very High | The event is tightly aligned to electrical engineering and procurement-adjacent purchasing categories. |
| Decision-maker availability | High | Likely to attract engineering leaders, procurement teams, and operations stakeholders. |
| Data collection potential | Medium | Good for lead capture if exhibitor and attendee lists are published, but current-year attendee data is not confirmed here. |
| Apollo targeting potential | Very High | Strong industry-title fit for industrial, construction, utility, and procurement buyers. |
| Geographic targeting potential | High | Tel Aviv and broader Israel provide a clear geographic targeting corridor. |
| Best outreach approach | High-touch account-based outreach | Target procurement, engineering, and operations stakeholders with exhibit, demo, and meeting-booking messaging. |
| Overall lead quality | High | Strong fit for B2B attendee list building and account-based event prospecting. |
| Best use case | Supplier targeting, attendee list enrichment, and event-driven ABM | Useful for industrial sales, channel partnerships, and technical product outreach. |
| Limitations / risks | Attendance and exhibitor volume not publicly confirmed in supplied source text | Lead volume estimates should remain conservative until the organizer publishes current-year lists. |
| Apollo.io Targeting Recommendation | ||
|---|---|---|
| Filter Type | Recommended Filters | Purpose |
| Apollo industries | Electrical/Electronic Manufacturing; Industrial Automation; Construction; Civil Engineering; Utilities; Oil & Energy; Facilities Services; Machinery; Building Materials; Government Administration; Logistics & Supply Chain; Telecommunications | Capture the most relevant buyer universe for electrical engineering and infrastructure purchasing |
| Departments | Procurement; Engineering; Operations; Facilities; Supply Chain; Project Management | Reach people who influence technical and commercial buying decisions |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize decision-makers and budget owners |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Engineering Director, Electrical Engineer, Facilities Director, Operations Director, Project Manager, Automation Manager, Category Manager, Maintenance Manager | Target titles most likely to attend or evaluate suppliers |
| Geography | Israel; Tel Aviv District; Greater Tel Aviv; Haifa; Jerusalem; Beer Sheva | Focus on the event’s domestic demand center |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001-10,000; 10,000+ | Prioritize organizations with real procurement scale |
| Keywords | electrical engineering, automation, instrumentation, control systems, lighting, energy efficiency, switchgear, PLC, SCADA, industrial maintenance, infrastructure | Improve event-specific lead relevance |
| Company type | End users, EPCs, utilities, contractors, distributors, public-sector agencies, industrial operators | Avoid low-fit consumer or unrelated targets |
| Technologies | SCADA, PLC, MES, energy management systems, industrial IoT, building management systems | Find technology-forward industrial buyers |
| Client Fit Review Required |
|---|
| Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event. |
| Sources & Verification Notes | |||
|---|---|---|---|
| Source | Type | What It Verified | Reliability |
| Stier Group official RAX event page | Official organizer website | Event name, edition, dates, venue, city, country, sector focus, and organizer | Very High |
| Stier Group corporate website | Organizer website | Organizer identity and role as an established B2B exhibition producer | High |
| Expo Tel Aviv venue website | Venue website | Venue identity and location validation | High |
| Official event page text supplied in prompt | Primary source extract | Confirmed schedule, opening hours, and thematic scope | Very High |
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Tell us your work email and our AI instantly builds a buyer list matched to RAX - International Exhibition for Electrical Engineering — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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