Pri-Med Midwest Annual Conference
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About this event
Pri-Med Midwest Annual Conference (Pri-Med Midwest) — Detailed Event Research Description
Event identity (from official source)
- Event title: Pri-Med Midwest
- Event type: Primary care CME/CE conference & expo (in-person)
- Dates: Thursday–Saturday, September 24–26, 2026
- Venue: Donald E. Stephens Convention Center
- City/State: Rosemont, IL
- Country: United States
High-level positioning
Pri-Med Midwest is a multi-day, in-person medical education conference for primary care clinicians that combines CME/CE programming with an expo experience focused on healthcare updates, new therapies, and products. The conference is developed in partnership with Jennifer A. Bierman, MD, MACP (Northwestern University Feinberg School of Medicine), and it emphasizes practical, everyday patient encounter discussions led by expert faculty.
The strongest buyer-fit angle for this event is not “general healthcare marketing,” but rather primary care enablement: organizations that want to reach physicians and clinical decision-makers in family medicine, internal medicine, geriatrics-adjacent primary care, and related settings—especially those aligned to evidence-based education, practical clinical workflows, and product adoption pathways supported by clinician education.
1️⃣ Who attends (BUYERS / ATTENDEES)
This is primarily a clinician-centered CME/CE conference. That means the public-facing “audience” is heavily composed of primary care clinicians, while the most valuable “buyer” roles typically cluster around healthcare decision-makers who influence: prescribing habits, clinical protocols, patient management pathways, and adoption of therapies, diagnostic tools, and supportive care solutions.
Main attendee groups (buyers & attendees)
- Primary care clinicians attending for CME/CE credits (physicians and other licensed clinicians depending on the program structure).
- Clinical educators / faculty delivering CME/CE sessions (faculty connected to Northwestern Medicine and other prestigious institutions).
- Healthcare product and service teams participating through expo activity (commonly medical marketing, medical affairs, and commercial teams for healthcare products).
- Primary care administrators and practice leaders who may attend for clinical updates and knowledge transfer back to their practices (where applicable).
- Brand and therapy-area stakeholders aligned with primary care priorities (e.g., cardiology updates, chronic disease management, preventive care themes).
Best “buyer” roles to target
- Medical Affairs leadership roles (Medical Director, Associate Director, HEOR/Medical Evidence roles if present for the brand).
- Marketing leadership tied to product adoption in primary care (Brand Director, Product Marketing Director).
- Commercial leadership for primary care channels (VP/Director of Sales for Primary Care, Regional Business Director).
- Clinical Education / Provider Engagement (Clinical Education Manager, Provider Insights & Education lead).
- Managed care & payer-facing medical communications (where the expo presence aligns with policy-driven adoption).
2️⃣ Where the show is happening + attendee geographic origin
Show location
Donald E. Stephens Convention Center, Rosemont, Illinois, United States. (This is near Chicago, which is how Pri-Med positions the event: “Primary Care CME/CE Conference Near Chicago.”)
Attendee geographic origin (reliable inference guidance)
The official page text provided focuses on location and dates, but it does not explicitly list attendee origin breakdowns (local vs national vs international). For this event, we reliably know it is “near Chicago” and is positioned as a regional-to-national primary care CME/CE offering.
What we would typically expect (directionally, not as a guaranteed metric):
- Strong Midwest / Chicago-area draw due to proximity.
- Additional national participation from clinicians traveling for accredited CME/CE and faculty-led content.
- International participation is possible in general for CME/CE brands, but we should not claim a meaningful international share without direct data.
Best geographic targeting (practical) for buyer prospecting lists:
- Midwest states (Illinois, Indiana, Michigan, Wisconsin, Minnesota, Ohio, Iowa, Missouri, Kansas, Nebraska)
- Upper South / Northeast spillover (where primary care clinicians frequently attend CME events)
- Chicago metro professional networks (hospital systems, health groups, academic primary care)
3️⃣ Audience reach (Local / National / Global)
From the official text provided, Pri-Med Midwest is clearly marketed as a CME/CE conference near Chicago and positioned for primary care clinicians. The text does not provide an explicit “local/national/global reach” statement.
We would categorize the likely audience reach as regional-to-national for clinician participation, with a typical global presence limited to what’s supported by the participating healthcare companies’ outreach and clinician travel patterns (again, without explicit supporting metrics from the page text).
Working classification for research and buyer-fit planning: National (primarily US) with strong regional concentration around the Midwest/Chicago corridor.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
Below are sample buyer prospects that commonly align with primary care clinician education, expo-style presence, and therapy areas supported by CME/CE programming. These are not claims that these specific companies will exhibit; they are buyer-fit prospects we would prioritize in our research workflow for Pri-Med Midwest attendee discovery and engagement targeting.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Pfizer | https://www.pfizer.com/ | Director, Medical Affairs (U.S. Primary Care) / Medical Director | Strong CME/education alignment for primary care-relevant therapy areas; typically invests in evidence-based clinician engagement. |
| 2 | Johnson & Johnson (Janssen) | https://www.janssen.com/ | Associate Director, Medical Affairs / Provider Engagement Lead | Primary care-focused medical communications and education initiatives map well to CME/CE conference audiences. |
| 3 | Novartis | https://www.novartis.com/ | Medical Director / Head of Medical Education | Broad primary care footprint across chronic disease; typically supports clinician education and product adoption programs. |
| 4 | Merck (MSD) | https://www.merck.com/ | Director, Medical Affairs / Immunology/Primary Care Medical Lead | CME-adjacent engagement is a common path for educating clinicians and supporting treatment decision-making. |
| 5 | Bristol Myers Squibb | https://www.bms.com/ | Medical Director / Director, Provider Education | Coordinates evidence development and clinician engagement programs that can leverage expo-based touchpoints. |
| 6 | AbbVie | https://www.abbvie.com/ | Senior Medical Director / Director, Medical Education | Primary care-adjacent therapeutic areas and strong medical affairs capability align to CME event audiences. |
| 7 | Amgen | https://www.amgen.com/ | Director, Medical Affairs / Provider Engagement | Evidence-based clinician communications and education programs can benefit from targeted conference outreach. |
| 8 | Gilead Sciences | https://www.gilead.com/ | Medical Director / Medical Education Program Lead | Clinical education alignment for primary care-relevant infectious disease and chronic management topics (where applicable). |
| 9 | Sanofi | https://www.sanofi.com/ | Director, U.S. Medical Affairs / Provider Engagement Lead | Often supports clinician learning initiatives that match CME/CE conference engagement models. |
| 10 | Regeneron | https://www.regeneron.com/ | Medical Affairs Lead / Provider Engagement Director | Works at the interface of clinical education and real-world adoption; a fit for conference-based awareness and learning. |
| 11 | UnitedHealth Group (Optum) | https://www.optum.com/ | Clinical Program Director / Population Health Education Lead | Primary care outcomes and education-style programs align with clinician development and care pathway support. |
| 12 | CVS Health (Aetna / clinical services) | https://www.cvshealth.com/ | Director, Clinical Programs / Provider Strategy | Payer-provider enablement and education initiatives commonly overlap with primary care CME themes. |
| 13 | Cardinal Health | https://www.cardinalhealth.com/ | Director, Provider Solutions / Healthcare Services Marketing Lead | Expo-adjacent products and services often connect to practice workflow improvements and clinical support. |
| 14 | McKesson | https://www.mckesson.com/ | Director, Provider & Practice Solutions / Marketing Director | Supports healthcare delivery enablement; best fit when the client product supports primary care operations or distribution. |
| 15 | BD (Becton, Dickinson) | https://www.bd.com/ | Director, Medical Education / Clinical Solutions Marketing Lead | Clinical education and device-related support can align with clinician-focused conference expo audiences. |
| 16 | Medtronic | https://www.medtronic.com/ | Senior Manager, Clinical Education / Provider Engagement | When primary care intersects with chronic disease management, device and solutions teams can benefit from targeted clinician outreach. |
| 17 | GSK | https://www.gsk.com/ | Director, Medical Affairs / Clinical Education Program Lead | Strong medical affairs and evidence-based education; fits primary care learning environments. |
| 18 | Teva Pharmaceuticals | https://www.tevapharm.com/ | Medical Director / Provider Education Lead | Primary care therapy relevance and education alignment make this a plausible buyer prospect for expo audiences. |
| 19 | Otsuka | https://www.otsuka.com/ | Director, Medical Affairs / Provider Engagement | Clinician education and therapy support programs align with CME/CE attendee interest patterns. |
| 20 | Abbott | https://www.abbott.com/ | Director, Medical Affairs / Clinical Education Lead | Diagnostic and patient management themes can map to primary care needs and expo-based engagement. |
Our “top first outreach” sample set (highest-fit categories): Pfizer, Janssen (J&J), Novartis, Merck, AbbVie. These represent a balanced spread across medical affairs/provider engagement and primary care-aligned therapy priorities.
5️⃣ Job profiles, industries & event type
Best job profiles to target (titles and functions)
- Medical Director (Medical Affairs)
- Director / Associate Director, Medical Affairs
- Medical Education Lead / Clinical Education Manager
- Provider Engagement Lead / Clinical Communications Director
- Product Marketing Director (for primary care channels)
- Brand Director / Therapeutic Area Marketing Lead
- Sales Director, Primary Care / Regional Business Director
- HEOR / Medical Evidence leadership (if relevant to the client product)
- Clinical Programs Director (payer/provider strategy)
- Strategic Partnerships (health systems, clinician networks, education partnerships)
Industries & mapping to Pri-Med Midwest event type
Pri-Med Midwest is best mapped as a healthcare education conference with an expo component. Therefore, the most relevant industries in our prospecting taxonomy are those that support clinician learning, therapy adoption, diagnostics, and care delivery improvement.
Suggested event-type categories
- Healthcare CME/CE education conference
- Primary care professional development event
- Clinical expo for medical products and services
- Therapy-area education and clinician engagement
6️⃣ Estimated attendance (expected total footfall)
The official page text provided does not include a specific expected attendance figure. Because we must not invent metrics, we will leave this field as not specified in the provided source text.
Estimated attendance: (Not available from the provided official page text)
How we estimate in our research workflow (without claiming official numbers): We typically triangulate from venue capacity, multi-day conference format, expo hall size, and organizer past event patterns—however, we would need either additional source text or organizer-provided attendee counts to convert this into a single number.
7️⃣ Key focus areas & buyer engagement
Key focus areas (based on official content)
- Primary care practical patient encounters
- CME/CE curriculum covering a wide variety of primary care topics
- Earn up to 22.00 CME/CE credits (including access to recordings after completion)
- Faculty-led education including Northwestern Medicine and other prestigious institutions
- New products and therapies shown in the expo context
How buyers will engage (best-fit engagement themes)
- Medical education credibility: buyers want exposure in an environment where clinicians are attending for accredited learning, not generic marketing.
- Therapy-area relevance to primary care: engagement is strongest when education content aligns to day-to-day primary care decisions.
- Product learnability: expo content tied to clinical outcomes, guidelines, and actionable practice improvements.
- Network effects: buyers benefit from meeting clinicians, practice decision-makers, and affiliated education stakeholders.
- Recorded education follow-through: because the conference includes access to recordings (per the official description), buyers can align their messaging to the post-session learning window.
8️⃣ Client-product fit note + buyer attendee-list purchase input request
We can finalize the best buyer list for Pri-Med Midwest only after we review your client product positioning. The event’s buyer suitability varies widely depending on whether your client offers: (a) pharmaceuticals/biologics, (b) diagnostics, (c) devices, (d) payer/clinical programs, (e) medical education solutions, or (f) workflow/practice enablement.
Please share your client website URL (the official product/company site). Once we review it, we will:
- Identify the most relevant buyer segments for Pri-Med Midwest
- Select the best job titles to target (medical affairs vs marketing vs clinical education vs primary care commercial leadership)
- Recommend the highest-fit company types (pharma/biotech, diagnostics, devices, payer clinical programs, or provider education platforms)
- Deliver a prioritized buyer prospect list aligned to your exact product category and clinical audience
For now, we have prepared a best-practice “default” buyer fit based on the event being a primary care CME/CE conference and expo. After we receive your client website, we will refine and narrow to the true best buyers.
9️⃣ Industry suggestions (using Apollo-style industry list)
Based on Pri-Med Midwest being a primary care CME/CE conference & expo, we recommend using these industries in our Apollo-style filtering and enrichment workflow:
- Pharmaceuticals
- Medical Devices
- Hospital & Health Care
- Insurance (especially payer clinical programs adjacent)
- Research (medical evidence, outcomes research teams)
- Marketing & Advertising (medical marketing teams, where applicable)
- Program Development (clinical program design and provider education solutions)
- Professional Training & Coaching (if the client product is education/training enablement)
- Events Services (only if the client provides event/engagement services)
- Health, Wellness & Fitness (only when the client product strongly maps to primary care wellness/prevention)
Recommended next step (so we can produce the best-fit buyer list)
Please send the client website URL and a 2–3 line summary of what the product does (and whether it targets clinicians, health systems, payers, or patients). After that review, we will return: a refined “best buyers” list for Pri-Med Midwest with prioritized company targets and the most relevant buyer job titles aligned to your product category.
Data sheet
Event Overview
| Field | Details |
|---|---|
| Event Name | Pri-Med Midwest Annual Conference |
| Event Date | September 24–26, 2026 |
| Event Status | Upcoming |
| Venue | Donald E. Stephens Convention Center |
| City | Rosemont |
| State / Region | Illinois |
| Country | United States |
| Organizer | Pri-Med |
| Official Event Website | pri-med.com/medical-conferences/midwest |
| Event Type | In-person CME/CE medical conference and expo |
| Primary Category | Medical & Pharma |
| Secondary Applicable Categories | Education & Training, Business Services, Science & Research |
| Audience Reach | Regional with national draw |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate for date/venue; low for attendance volume due to lack of public confirmation |
| Main Purpose of Event | Primary care CME/CE education, clinical updates, product awareness, peer networking, and provider engagement |
About the Event
Pri-Med Midwest is a primary care CME/CE conference and expo held near Chicago in Rosemont, Illinois. According to the official event page, the 2026 edition takes place at the Donald E. Stephens Convention Center and offers up to 22.00 CME/CE credits. The conference is developed in partnership with Jennifer A. Bierman, MD, MACP, of Northwestern University Feinberg School of Medicine, and features expert faculty, educational sessions, and access to updates on products and therapies.
This event matters because it brings together primary care clinicians who influence patient care pathways, prescribing behavior, clinical purchasing, and referral decisions. It is relevant for healthcare vendors seeking physician engagement, clinical education partnerships, practice-level outreach, and brand visibility among decision-makers in ambulatory care, hospital-affiliated practices, and multi-specialty health systems.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Primary care physicians | Private practices, group practices, health systems, academic clinics | Clinical decision-makers; prescribers; product evaluators | High relevance for pharma, diagnostics, devices, education, and practice services |
| Nurse practitioners / physician associates | Primary care clinics, urgent care, retail clinics | Independent and collaborative clinical influence | Strong audience for education, treatment tools, and point-of-care solutions |
| Practice owners / medical directors | Independent practices, multi-site groups | Budget authority and purchasing approval | Relevant for revenue-cycle, scheduling, patient engagement, and clinical workflow vendors |
| Hospital / health system clinicians | Integrated delivery networks, academic medical centers | Influence on formularies, protocols, and pathway adoption | Useful for enterprise healthcare vendors and specialty service providers |
| Clinical educators / faculty | Universities, teaching hospitals, CME providers | Curriculum and evidence-based influence | Important for educational sponsorships and thought-leadership outreach |
| Pharmacy / therapeutics stakeholders | Health systems, payer organizations, clinical committees | Influence on medication access and product adoption | Relevant for pharmaceutical and specialty therapy suppliers |
| Clinic operations leaders | Outpatient groups, urgent care chains, health systems | Workflow and vendor evaluation influence | Relevant for scheduling, automation, staffing, and patient-access solutions |
| Healthcare investors / consultants | Advisory firms, PE-backed platforms, strategists | Commercial strategy and market access insight | Useful for partnerships, market intelligence, and commercialization services |
| Association / society leaders | Medical associations, specialty societies | Education partnership and sponsorship influence | Relevant for CME, content, and membership solutions |
| Medical media / publishers | Healthcare publications, digital media, education platforms | Amplification and audience reach | Useful for media buys, sponsorships, and content distribution |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Rosemont / Chicago metro | High | Very high | Convenient access for local physicians, hospitals, and clinic groups |
| Illinois statewide | High | High | Primary in-state draw for primary care clinicians and health systems |
| Midwest regional corridor | High | High | Likely attendance from nearby states and regional provider networks |
| National | Moderate | Medium | Pri-Med brand and CME content can attract clinicians from outside the Midwest |
| International | Low | Low | Possible but not a primary attendance pattern for this regional CME event |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is positioned near Chicago and is likely to attract the strongest response from Illinois and neighboring Midwest states. |
| National | Secondary reach | Pri-Med’s CME brand and online registration can support attendance from across the United States. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Northwestern Medicine | Health system / provider organization | Officially referenced in event faculty and partnership context; strong primary care buyer relevance | northwesternmedicine.org | CMO, Medical Director, Primary Care Director, VP Clinical Operations | Confirmed Speaker Organization |
| Northwestern University Feinberg School of Medicine | Academic medical institution | Named in the official event description as a partner institution | feinberg.northwestern.edu | Faculty Affairs, CME Director, Department Chair, Program Director | Confirmed Speaker Organization |
| Mayo Clinic | Health system / academic medical center | Large primary care footprint and CME-oriented clinical leadership | mayoclinic.org | Primary Care Chair, Clinical Affairs, Medical Director, CME Lead | Strong Market Fit, Attendance Not Confirmed |
| Cleveland Clinic | Health system / provider organization | Major provider network with primary care and specialty referral pathways | clevelandclinic.org | VP Primary Care, Medical Operations, Clinical Integration, Director of Education | Strong Market Fit, Attendance Not Confirmed |
| Advocate Health | Health system | Large Midwest footprint; relevant for provider education and workflow tools | advocatehealth.org | Primary Care Leadership, Regional Medical Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Ascension | Health system / Catholic provider network | Primary care and ambulatory operations with broad clinician audience | ascension.org | Medical Group Leadership, Ambulatory Operations, Clinical Education | Strong Market Fit, Attendance Not Confirmed |
| Intermountain Health | Health system | Clinical standardization and physician education environment | intermountainhealth.org | CMO, Primary Care Medical Director, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| Kaiser Permanente | Integrated delivery system / payer-provider | Large primary care and prevention-focused organization | kp.org | Primary Care Leadership, Population Health, Medical Director | Strong Market Fit, Attendance Not Confirmed |
| HCA Healthcare | Health system | Broad ambulatory network and physician leadership structure | hcahealthcare.com | Physician Services, Ambulatory Operations, Medical Director | Strong Market Fit, Attendance Not Confirmed |
| UChicago Medicine | Academic medical center | Chicago-area provider with clinical education and specialty referral relevance | uchicagomedicine.org | Clinical Chairs, Primary Care Leadership, CME / Education Director | Strong Market Fit, Attendance Not Confirmed |
| Rush University System for Health | Academic health system | Regional physician network and teaching environment | rush.edu | Department Chair, Primary Care Leader, Clinical Education | Strong Market Fit, Attendance Not Confirmed |
| SSM Health | Health system | Midwest provider with large outpatient and primary care footprint | ssmhealth.com | Regional Medical Director, Operations Director, Primary Care Service Line | Strong Market Fit, Attendance Not Confirmed |
| CommonSpirit Health | Health system | Broad primary care and ambulatory network | commonspirit.org | Medical Group Leadership, Ambulatory Strategy, Clinical Operations | Strong Market Fit, Attendance Not Confirmed |
| Henry Ford Health | Health system | Provider organization with strong regional influence and clinical education needs | henryford.com | Primary Care Director, Medical Education, Operations Leader | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Medical Officer | Clinical Leadership | C-level | Influences clinical strategy, vendor standards, and system-wide adoption |
| 2 | Primary Care Director | Primary Care | Director | Owns care delivery standards and clinician engagement |
| 3 | Medical Director | Clinical Operations | Director / VP | Approves workflow, product, and education priorities |
| 4 | Physician | Primary Care / Family Medicine / Internal Medicine | Individual Contributor | Core CME attendee and clinical product evaluator |
| 5 | Nurse Practitioner | Primary Care | Individual Contributor / Lead | Often influences practice adoption and patient education tools |
| 6 | Physician Assistant | Primary Care | Individual Contributor / Lead | Clinical decision influencer with strong engagement potential |
| 7 | CME Director | Medical Education | Director | Key for education sponsorships, content partnerships, and event marketing |
| 8 | Ambulatory Operations Director | Operations | Director / VP | Responsible for workflows, staffing, and technology evaluation |
| 9 | Clinical Integration Leader | Enterprise Strategy / Clinical Ops | Director / VP | Connects physician adoption with system-wide programs |
| 10 | Practice Administrator | Practice Management | Manager / Director | Influences purchasing for practice tools and service vendors |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core audience of primary care physicians, clinics, and health systems | Clinical workflow, provider engagement, and healthcare services targeting |
| 2 | Medical Practice | Direct fit for physicians, group practices, and outpatient settings | Practice solutions, patient engagement, and revenue cycle vendors |
| 3 | Medical Devices | Products and therapies are mentioned in event positioning | Diagnostics, monitoring, point-of-care devices, and clinical equipment |
| 4 | Pharmaceuticals | Primary care education strongly influences prescribing decisions | Rx education, market access, and HCP engagement |
| 5 | Biotechnology | Relevant where new therapies and clinical updates are discussed | Therapeutics education and clinician awareness |
| 6 | Health, Wellness & Fitness | Primary care clinicians engage in prevention and patient wellness planning | Wellness programs, care management, and patient engagement tools |
| 7 | Information Technology & Services | Clinics and health systems often evaluate digital workflow tools | Scheduling, EHR adjacencies, automation, and patient communication |
| 8 | Management Consulting | Healthcare strategy and transformation support common around provider organizations | Advisory services, analytics, and transformation programs |
| 9 | Education Management | CME/CE is the event’s core value proposition | CME partnerships, continuing education platforms, certification content |
| 10 | Research | Clinical updates and evidence-based learning are central to the agenda | Evidence generation, clinical studies, and research partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website does not publish a verified attendance figure in the provided content | Use caution when modeling list size |
| Exhibitor count | Not publicly confirmed | Unavailable | No verified exhibitor directory provided in the source text | Exhibit hall is referenced, but counts are not confirmed |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list publicly confirmed | Likely clinician-heavy audience rather than procurement-heavy |
| Speaker count | Not publicly confirmed | Unavailable | Only selected speaker names are visible in provided content | Speaker roster not fully published in supplied text |
| Historical attendance | Not verified in provided source text | Unavailable | No prior-year attendance figure supplied | Do not infer volume without organizer confirmation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Clinical education / CME | Up-to-date guidelines and practical learning | Sponsorships, speaker support, educational content | CME platforms, medical education services, content production |
| Primary care therapies | Treatment awareness and prescribing updates | HCP booth engagement and medical affairs outreach | Pharmaceuticals, specialty therapies, clinical evidence assets |
| Diagnostics / point-of-care testing | Faster clinical decision support | Demo-led engagement with clinicians and practice leaders | Diagnostic devices, lab services, POC testing |
| Practice operations | Efficiency, access, and staffing improvement | Operational solution discussions with practice administrators | Scheduling, telehealth, staffing, revenue cycle, patient intake |
| Clinical workflow technology | Reduce clinician burden and improve data capture | Targeted conversations with physicians and clinic leaders | Healthcare IT, automation, analytics, interoperability tools |
| Patient engagement | Improve adherence and communication | Solution demos for practice managers and care teams | Patient portals, reminders, digital outreach, CRM |
| Care quality / population health | Better outcomes and guideline adherence | Engage health system leaders and quality teams | Analytics, quality improvement services, care management tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts clinicians who influence treatment, tools, and services in primary care settings. |
| Decision-maker availability | High | Medical directors, practice leaders, and educators are likely present alongside clinicians. |
| Data collection potential | Medium | Publicly available attendee data is limited; use official directories and sponsorship assets. |
| Apollo targeting potential | Very High | Strong fit for healthcare, medical practice, hospital, and education-related searches. |
| Geographic targeting potential | High | Regional concentration in Illinois and the Midwest supports focused outreach. |
| Best outreach approach | Educational + clinical value messaging | Lead with guideline updates, patient outcomes, and workflow improvement rather than hard sell. |
| Overall lead quality | High | Strong fit for healthcare vendors, education providers, and clinical service firms. |
| Best use case | B2B attendee list building and targeted HCP outreach | Useful for medical education, healthcare marketing, and provider-network account targeting. |
| Limitations / risks | Limited public attendee data | Attendee list sales should rely on verified event assets and compliant outreach methods. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Medical Practice; Medical Devices; Pharmaceuticals; Biotechnology; Health, Wellness & Fitness; Education Management; Information Technology & Services | Targets the main buyer universe for clinical education and provider solutions |
| Departments | Medical; Operations; Administration; Education; Clinical Affairs; Product; Marketing | Covers clinical decision-makers and practice leadership |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritizes budget holders and clinical influencers |
| Job titles | Chief Medical Officer, Medical Director, Primary Care Director, Clinical Director, CME Director, Practice Administrator, Ambulatory Operations Director, Director of Clinical Education, Physician, Nurse Practitioner, Physician Assistant | Aligns with the event’s attendee and buyer profile |
| Geography | Illinois; Wisconsin; Indiana; Michigan; Ohio; Iowa; Missouri; Minnesota; national U.S. | Captures regional attendees and broader national reach |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1000+ | Covers practices, clinics, and large health systems |
| Keywords | primary care, CME, CE, family medicine, internal medicine, ambulatory, clinical education, provider network, patient engagement, care management | Improves search precision for relevant healthcare buyers |
| Company type | Private, public, nonprofit, academic medical center, health system | Reflects the mix of likely attendees and targets |
| Suggested Apollo search logic | ("primary care" OR "family medicine" OR "internal medicine" OR physician OR "medical director" OR "CME director" OR "practice administrator") AND (hospital OR "medical practice" OR "health system" OR clinic) | |
Client Fit Review Required
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Pri-Med Midwest official event page | Official organizer website | Event name, date range, venue, city, format, CME/CE positioning, speaker/faculty references | High |
| Donald E. Stephens Convention Center | Venue website | Venue identity and Rosemont location context | High |
| Provided official website content excerpt | Primary source extract | Confirmed date, location, CME/CE credits, partnership note, and speaker references | High |
| Pri-Med conference navigation and event page structure | Organizer website structure | Event positioning as in-person CME/CE conference and expo | High |
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