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About this event
Poznań Motor Show (2027) — Event Research & Buyer Targeting Description
Event essentials (from official event information)
- Event title: Poznań Motor Show
- Dates: 22–25.04.2027
- Venue: MTP Poznań Expo (Międzynarodowe Targi Poznańskie)
- City & country: Poznań, Poland
- Event positioning (official website meta description): one of the most significant automotive events in Central-Eastern Europe; it brings tens of thousands of attendees annually.
Executive summary (why this show matters for buyer targeting)
Poznań Motor Show is a major automotive showcase in Central-Eastern Europe, hosted at MTP Poznań Expo in Poznań, Poland over 22–25 April 2027. Because it is automotive-focused, the strongest business value for buyers typically comes from decision-makers tied to: passenger vehicle brands, commercial vehicle ecosystems, official importer/distributor networks, dealer groups, financing/leasing partners, spare parts supply chains, aftermarket services, and motorsport/vehicle enthusiast communities that influence future purchase decisions and service demand.
While the event’s audience includes a broad public, the buyer-rich layer tends to be concentrated around exhibitor organizations: OEM and brand representatives, authorized dealers/importers, parts & accessories brands, workshop/service networks, and business partners supporting vehicle sales and ownership. Our buyer-targeting approach focuses on identifying these exhibitor-adjacent decision-makers across marketing, sales, B2B partnerships, fleet/commercial strategy, training, and regional management roles.
1️⃣ Who attends (buyers / attendees)
Poznań Motor Show is an automotive event with both consumer and business dimensions. For attendee-list research and buyer targeting, we typically segment the “who attends” layer into two groups: public visitors and business stakeholders.
A) Buyers / business stakeholders most likely to attend
Based on the automotive trade show/expo format and the event’s exhibitor structure, the buyer-rich audience commonly includes representatives from:
- Automotive brands / OEM regional teams (brand strategy, product marketing, dealer support)
- Official distributors and importers (regional sales, trade marketing, dealer channel management)
- Dealer groups and retail franchise leadership (sales director, used-car director, customer experience lead)
- Aftermarket and parts suppliers (parts marketing, procurement partnerships, distributor development)
- Service networks and workshop chains (service development, network growth, training & standards)
- Vehicle financing, leasing and insurance partners (partnerships, product marketing, channel managers)
- Fleet and commercial vehicle decision-makers (fleet sales, commercial strategy, procurement alliances)
- Motorsport and performance ecosystem companies (sponsorship activation, performance parts marketing)
B) Non-buyer attendees (still important for reach)
The event also attracts car enthusiasts and general visitors who visit stands for product awareness, test-drive experiences (where applicable), and brand engagement. Even when the visitor base is public, it supports exhibitor objectives—brand recall, lead capture, and dealership/service demand generation.
2️⃣ Where the show is happening + attendee geographic origin
Location: MTP Poznań Expo (Międzynarodowe Targi Poznańskie), Poznań, Poland.
Geographic origin (practical expectation for targeting)
The official description emphasizes Central-Eastern Europe significance, and we should plan for a Poland-centered audience with substantial interest from nearby regions. Reliable numeric breakdown by country is not provided in the provided official text; therefore, we treat geographic origin as directional rather than exact.
- Primary: Poland (regional catchment around Greater Poland and broader national audience)
- Secondary: Central-Eastern Europe neighboring markets (where automotive brand and dealer networks have overlapping territories)
- Broader reach: additional European interest through participating brands/exhibitors and international product lines
Best geographic targeting approach for buyer-fit
- Focus on Poland for highest conversion probability to dealers/importers/service networks.
- For multinational brands, prioritize regional decision-makers responsible for CEE dealer/channel strategy.
- For aftermarket/fleet players, prioritize regional sales and partnerships roles.
3️⃣ Audience reach (Local / National / Global)
From the official website meta description, the event draws tens of thousands of attendees annually and is positioned as a top automotive event in Central-Eastern Europe. Based on that positioning, we describe the reach as:
- Primary reach: regional to national (Poland as the core)
- Secondary reach: Central-Eastern Europe
- Global: possible via multinational exhibitors, but the provided text does not confirm a global attendee profile with exact data
4️⃣ Sample buyer company names (buyers only) + websites
Below is a buyer-only sample list representing the types of organizations that typically have strong exhibit/partner motivations at automotive events like this. We recommend validating final buyer-level targeting against the exhibitor/partner list for the 2027 edition once it is published.
Important note on websites: websites are included as the likely primary domain; if we are asked to refine further for a specific shortlist, we can adjust to official brand/company domains.
Sample buyer table (15–20 rows)
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Volkswagen Group Polska (brand/distribution entity varies by structure) | https://www.volkswagen.pl | Regional Marketing Manager / Dealer Network Development Manager | High likelihood of brand presence and dealership-channel activation; strong fit for buyer profiles in marketing and dealer development. |
| 2 | Stellantis Poland (via brand entities such as Fiat/Jeep/Citroën/Peugeot) | https://www.stellantis.com | Brand Marketing Director / Dealer Partnerships Manager | Automotive OEM ecosystem; exhibition goals align with lead generation and partner/retail coordination. |
| 3 | BMW Polska (brand operator) | https://www.bmw.pl | Customer Experience Manager / Marketing & Sales Partnerships Manager | BMW-style event participation typically supports customer engagement and channel marketing. |
| 4 | Mercedes-Benz Polska (brand operator) | https://www.mercedes-benz.pl | Dealer Network Manager / Aftersales Partnerships Lead | Strong fit for aftermarket, service network activation, and dealer ecosystem engagement. |
| 5 | Renault Polska (brand operator) | https://www.renault.pl | Regional Sales Manager / Trade Marketing Manager | Renault regional leadership is typically responsible for exhibitor outcomes (sales pipeline and partner support). |
| 6 | Skoda Auto (local market presence through brand distribution) | https://www.skoda-auto.com | Market Development Manager / Dealer Support Manager | Reliable fit for CEE automotive events due to brand marketing + dealer network strategy. |
| 7 | Ford Polska (brand operator) | https://www.ford.pl | Fleet & Commercial Sales Manager / Regional Partnerships Manager | Commercial angle aligns with fleet interest and business lead capture in automotive expos. |
| 8 | Toyota Motor Europe / Toyota Poland presence | https://www.toyota-europe.com | Marketing Director / Dealer Channel Manager | Toyota’s dealer-channel marketing often links directly to regional event engagement. |
| 9 | Volvo Car Poland (regional presence) | https://www.volvocars.com | Retail Development Manager / Marketing Partnerships Manager | Suitable for buyer roles that coordinate retail growth and brand events. |
| 10 | Auto parts distributor (example buyer type: premium parts wholesaler) | https://www.autodoc.co.uk (platform example; distributor type) | Business Development Manager / Partnerships Manager | Aftermarket exposure is typically a strong motivator for partnerships, bulk supply coordination, and retail/service connections. |
| 11 | Continental (automotive technology supplier; regionally active) | https://www.continental.com | Regional Sales Manager / Automotive Partnerships Lead | Good fit for buyers tied to automotive tech, mobility components, and B2B partnership networking. |
| 12 | Michelin (tires and mobility solutions) | https://www.michelin.com | Regional Commercial Director / Trade Marketing Manager | Tires brand presence commonly maps to strong demand for service partners and retail distribution. |
| 13 | Schaeffler (automotive components; regionally active) | https://www.schaeffler.com | Regional Sales Manager / Key Account Manager | Components suppliers align with buyer interest in aftermarket/service ecosystems. |
| 14 | ZF (automotive systems/suppliers) | https://www.zf.com | Business Development Manager / Partnerships Lead | Supplier ecosystem buyers benefit from visibility and partnerships with OEM/dealer networks. |
| 15 | Bosch (automotive technology + aftermarket) | https://www.bosch.com | Aftermarket Sales Manager / Trade Channel Partnerships Manager | Aftermarket and training/solution offerings fit strongly with automotive show attendance goals. |
| 16 | Shell (lubricants) / Shell Lubricants market presence | https://www.shell.com | Commercial Partnerships Manager / Lubricants Sales Lead | Lubricants and service-customer relevance match the ownership lifecycle customers discover at shows. |
| 17 | Castrol (lubricants) | https://www.castrol.com | Channel Marketing Manager / Key Account Manager (Aftermarket) | Strong aftermarket alignment; typically engages workshop networks and distribution channels. |
| 18 | Leasing / financing partner (example buyer type: auto finance provider) | https://www.santanderconsumer.pl (example: may vary by market) | Head of Partnerships / Auto Finance Channel Manager | Financing partners can drive dealer conversion and lead capture; show participation often supports dealership offers. |
| 19 | Insurance partner for vehicles (example buyer type) | https://www.allianz.pl (example) | Partnership Manager (Automotive) / B2B Sales Lead | Automotive events are useful for forming or expanding dealer and fleet partnerships. |
| 20 | Commercial vehicle brands (example buyer type) | https://www.volvotrucks.com | Fleet Sales Manager / Regional Business Development Manager | Fleet and commercial buyers are often present through brands, dealers, and partnerships. |
Top 5 “first to prioritize” buyer-fit directions (based on typical automotive event behavior):
- OEM regional marketing & dealer network leadership (Volkswagen / BMW / Mercedes-Benz / Stellantis brand entities / Renault/Skoda/Toyota/Volvo)
- Aftermarket and parts ecosystems (Continental / Bosch / Michelin / Schaeffler)
- Service and workshop ecosystem supporters (aftermarket channel partners)
- Financing/leasing and insurance channel partners
- Fleet/commercial vehicle sales leaders
5️⃣ Job profiles, industries & event type
Best job profiles to target (buyer decision-makers)
The highest response usually comes from roles that can directly influence channel distribution, dealership performance, lead conversion, and aftersales revenue. For Poznań Motor Show, the best titles to target typically include:
- Dealer Network Manager / Dealer Development Manager
- Regional Sales Manager (Automotive / Dealer Channel)
- Trade Marketing Manager / Regional Marketing Manager
- Partnerships Manager (Automotive / B2B Alliances)
- Head of Aftersales / Aftersales Partnerships Lead
- Aftermarket Sales Manager / Key Account Manager (Aftermarket)
- Fleet & Commercial Sales Manager
- Business Development Manager (Automotive Ecosystem)
- Customer Experience Manager (dealer-led engagement)
- Marketing Director / Brand Marketing Director
Event type
- Industry category: Automotive exhibition / motor expo
- Primary objective: brand showcase, product discovery, dealer-channel activation, lead capture
- Secondary objective: aftermarket solutions, service ecosystem growth, technology and mobility awareness
Industries & positioning (from your provided industry list)
To match this show in an Apollo-style filtering strategy using your provided industry list, we recommend the following industries most relevant to buyer extraction:
- Automotive
- Machinery (for vehicle components, equipment, and workshop tooling buyers)
- Mechanical or Industrial Engineering (automotive components/engineering supply chain)
- Oil & Energy (lubricants, energy-related mobility offerings)
- Transportation/Trucking/Railroad (if commercial/fleet segments are prominent)
- Logistics & Supply Chain (parts distribution, warehouse partners, supply chain ecosystem)
- Computer Software / Information Technology & Services (if connected services/telematics/diagnostics appear in exhibitors)
- Market Research / Marketing & Advertising (only for event-related sponsors/lead-gen services, if present)
- Insurance / Financial Services (if financing/leasing/insurance exhibitors are active)
6️⃣ Estimated attendance (expected total footfall)
The provided official text confirms that the event delivers an experience to tens of thousands of attendees annually. However, it does not give a specific 2027 attendance figure (total footfall) in the excerpt we received.
Estimated attendance for 2027: Not reliably stated in the provided official content.
If you want, we can add an estimate once you provide an official 2026/2027 attendance stat (or when the 2027 press kit includes it).
7️⃣ Key focus areas & buyer engagement
Likely key focus areas at the show
- Vehicle lineup launches and brand premieres (OEM attention)
- Dealer/channel engagement (promotions, lead capture, retail performance)
- Aftermarket parts, tires, and service solutions (ownership lifecycle monetization)
- Financing/leasing and insurance offers (conversion support)
- Commercial/fleet vehicles and fleet management ecosystem (B2B lead generation)
- Technology and components (if suppliers and tech exhibitors are present: sensors, systems, diagnostics, connected services)
Buyer engagement angle (how buyers use an automotive motor show)
For buyer engagement, the most effective framing is “channel pipeline and partnership outcomes,” not generic interest. We position our targeting around buyers who can convert awareness into measurable commercial outputs:
- Dealer acquisition and dealer expansion initiatives
- Regional marketing and trade marketing campaigns
- Aftermarket channel growth and service network partnerships
- Fleet commercial strategy and procurement alliances
- Key account management and distribution partner development
8️⃣ Client-product fit: buyer selection depends on your product (we need your client website)
To identify the best buyers for Poznań Motor Show according to your client requirement (as you requested in point 8), we must review the client’s website and understand what they sell. Automotive shows can attract buyers across OEM, aftermarket, financing/insurance, fleet solutions, and technology—so buyer fit changes dramatically based on the product category.
Please share (so we can finalize the best buyer shortlist)
- Client website URL
- Short description of the product/service (1–2 sentences)
- Which buyer type they want most: OEM dealer network, aftermarket distributors, service chains, financing partners, fleet procurement, or technology partners
- Geography preference: Poland only, CEE, or EU-wide
Preliminary fit (what we can infer without the client site)
Until we see your client’s website, we can propose three “buyer-fit tracks” that typically perform best at automotive expos:
- Track A — OEM & dealer network activation: best for lead gen, CRM offers, marketing services, dealer support platforms, and sales enablement.
- Track B — Aftermarket parts & service ecosystems: best for inventory platforms, warranty/maintenance programs, training, diagnostic tooling, lubricants/tires, and distributor services.
- Track C — Financing/insurance & fleet solutions: best for B2B partners who need conversion pathways through dealers and commercial buyers.
Once we have the client website, we will produce a refined “Best buyer list” with: priority, company targets, exact job titles, and why each is a fit specifically for the client’s solution.
9️⃣ Final recommendation (buyer-quality guidance)
Poznań Motor Show (22–25.04.2027, MTP Poznań Expo, Poznań, Poland) is a strong automotive event in Central-Eastern Europe. For buyer-targeting, it is best approached as a mix of: OEM/dealer channel objectives and aftermarket/service monetization.
Recommended buyer segments to prioritize for attendee-list research:
- OEM brand and dealer network leadership (regional marketing + dealer development)
- Aftermarket parts, tires, and service ecosystem buyers (aftermarket sales + key accounts)
- Fleet/commercial vehicle and channel partnership roles
- Financing/leasing and insurance partnerships (if your client aligns with conversion offers)
- Supplier/technology ecosystem roles (if exhibitors include connected services, diagnostics, components)
Quality expectation (directional): typically strong buyer-fit because exhibitors and partner organizations cluster around commercial outcomes. However, exact buyer-density for 2027 depends on the exhibitor mix and published visitor profiling.
Next step
Share your client website and we will finalize:
- the best buyer shortlist for Poznań Motor Show 2027
- the priority order
- the exact job titles most likely to convert for your client’s offering
- a tightened industry filter set using your provided industry list
Data sheet
Poznan Motor Show – Event Attendee & Buyer Profile Analysis
Event Date: 22–25 April 2027
Location: Poznań, Poland
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | Poznan Motor Show |
| Event Date | 22–25 April 2027 |
| Event Status | Upcoming |
| Venue | MTP Poznań Expo / Międzynarodowe Targi Poznańskie |
| City | Poznań |
| State / Region | Greater Poland Voivodeship |
| Country | Poland |
| Organizer | Międzynarodowe Targi Poznańskie / MTP Poznań Expo |
| Official Event Website | motorshow.pl/en |
| Event Type | Automotive trade show / consumer-and-industry exhibition |
| Primary Category | Auto & Automotive |
| Secondary Applicable Categories | Business Services; Logistics & Transportation; Retail; Industrial Engineering |
| Audience Reach | National with Central-Eastern European reach |
| Estimated Attendance / Expected Footfall | Estimated in the tens of thousands; attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official website states “tens of thousands of attendees,” but no exact current-year count was publicly confirmed in the supplied source text. |
| Main Purpose of Event | Showcase automotive brands, new models, technology, aftermarket products, and industry innovation to visitors, partners, media, and commercial stakeholders. |
About the Event
Poznan Motor Show is presented by the organizer as the most significant automotive event in Central-Eastern Europe. The official event site positions it as a major showcase for automotive brands, exhibitors, and visitors at MTP Poznań Expo, with a clear emphasis on vehicle premieres, brand visibility, and high-volume public traffic.
From a B2B perspective, the event is relevant for OEMs, dealers, importers, distributors, aftermarket suppliers, mobility providers, media, and service partners seeking brand exposure and business development opportunities. It is also useful for lead generation around automotive procurement, retail channel development, fleet-related relationships, and product promotion across the regional market.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Automotive procurement and sourcing teams | OEMs, Tier 1 suppliers, distributors, dealer groups | Influence on product sourcing, partner selection, service vendors | High for components, services, logistics, and retail enablement |
| Automotive retail and dealer principals | Dealership networks, showroom operators, franchise groups | Purchase and recommend vehicles, tools, software, and services | High for inventory, merchandising, financing, CRM, and showroom solutions |
| Importers and distributors | Vehicle importers, parts distributors, aftermarket wholesalers | Channel buying and supplier qualification | High for sourcing, logistics, warehousing, and commercial partnerships |
| Fleet and mobility operators | Leasing firms, corporate fleets, ride-hailing, mobility services | Vehicle selection, total cost of ownership, fleet procurement | High for fleet vehicles, telematics, maintenance, insurance, and financing |
| Aftermarket buyers | Parts resellers, garages, service chains, detailing providers | Purchasing and category decisions for parts and equipment | High for tools, consumables, accessories, and repair tech |
| Technology and digital transformation leaders | Automotive tech firms, dealer systems, mobility platforms | Evaluate software, data, cybersecurity, and integrations | High for CRM, ERP, telematics, AI, analytics, and cybersecurity suppliers |
| Media and industry journalists | Automotive media, trade publications, creators | Influence market awareness and campaign visibility | Useful for PR, launches, and earned media campaigns |
| Industry consultants and association leaders | Auto associations, advisory firms, training bodies | Shape standards, partnerships, and ecosystem conversations | Moderate to high for sponsorship, partnerships, and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Poznań | Local visitors, dealers, suppliers, media | Medium | Strong local draw due to venue familiarity and transport access. |
| Host region: Greater Poland | Regional automotive businesses, fleet buyers, distributors | High | Dense commercial corridor with strong retail and logistics coverage. |
| Nearby business hubs | Warsaw, Wrocław, Łódź, Szczecin, Gdańsk | High | Potential for national attendance from commercial automotive buyers and partners. |
| National reach | Polish OEMs, dealerships, importers, fleet operators | Very High | Official website describes tens of thousands of attendees annually. |
| International reach | Central and Eastern Europe, selected global brands | Medium | Likely brand presence from multinational automotive companies and partners. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Secondary reach | The event is primarily regional/national, but global automotive brands and media may participate through exhibitors and launches. |
| Primary classification | National | The strongest buyer and attendee base is expected from across Poland, with significant commercial interest from surrounding countries. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mercedes-Benz Polska | OEM / national automotive organization | Premium brand presence aligns with launches, dealer activity, and automotive marketing. | mercedes-benz.pl | Marketing Director, Brand Manager, Fleet Sales Manager | Confirmed Speaker Organization |
| MB Motors | Dealer / automotive retail | Referenced in official event news about Mercedes-Benz innovation participation. | mbmotors.pl | Dealer Principal, Sales Director, Marketing Manager | Confirmed Speaker Organization |
| Dongfeng | Automotive brand / importer ecosystem | Official event news references Dongfeng at Poznań Motor Show. | dongfeng-global.com | Import Manager, Sales Director, Product Manager | Prior-Year Participation Evidence |
| Voyah | EV brand / importer ecosystem | Official event news references Voyah at the show. | voyah.com | Brand Director, EV Product Manager, Regional Sales Manager | Prior-Year Participation Evidence |
| M-Hero | Automotive brand / performance segment | Official event news references M-Hero at the show. | mhero.com | Sales Director, Product Marketing Manager, Partnerships Manager | Prior-Year Participation Evidence |
| Volkswagen Group Polska | OEM / importer / fleet ecosystem | Strong fit for a major automotive show with dealer and mobility audiences. | volkswagen-group.pl | Fleet Manager, Marketing Director, Channel Manager | Strong Market Fit, Attendance Not Confirmed |
| Toyota Motor Poland | OEM / importer | High relevance for mass-market, hybrid, fleet, and dealer audiences. | toyota.pl | Fleet Sales Manager, Dealer Network Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| BMW Group Poland | Premium OEM / importer | Premium positioning matches launch, media, and consumer-enthusiast attention. | bmw.pl | Brand Manager, Sales Director, PR Manager | Strong Market Fit, Attendance Not Confirmed |
| Stellantis Polska | OEM / multi-brand importer | Broad lineup suits a high-traffic automotive exhibition. | stellantis.com | Business Development Director, Product Manager, Retail Network Manager | Strong Market Fit, Attendance Not Confirmed |
| LeasePlan / ALD Automotive | Fleet / leasing buyer | Relevant for fleet procurement, vehicle lifecycle, and mobility services. | aldautomotive.com | Procurement Manager, Fleet Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Ekoenergetyka-Polska | EV infrastructure / technology buyer | EV ecosystem interest aligns with mobility, charging, and future transport trends. | ekoenergetyka.com | CTO, Product Director, Business Development Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy, sourcing, and commercial partnerships. |
| 2 | Director of Sales / Sales Director | Sales | Director | Relevant for dealer, importer, and B2B channel development. |
| 3 | Marketing Director / Brand Manager | Marketing | Director / Manager | Core role for launches, media exposure, and event activation. |
| 4 | Fleet Manager / Mobility Manager | Fleet / Operations | Manager / Director | Evaluates vehicles, lifecycle cost, telematics, and service partners. |
| 5 | Dealer Principal / General Manager | Retail / Operations | Owner / Executive | Controls showroom, inventory, staffing, and supplier purchasing decisions. |
| 6 | Import Manager / Distribution Manager | Import / Supply Chain | Manager / Director | Influences cross-border product flow and supplier selection. |
| 7 | Business Development Director / Partnerships Director | Partnerships / Commercial | Director | Important for sponsorships, dealer programs, and ecosystem alliances. |
| 8 | IT Director / CTO | IT / Digital | Director / C-level | Relevant for dealer systems, telemetry, CRM, data, and digital retail. |
| 9 | Operations Director / Facilities Director | Operations / Facilities | Director | Influences venue services, workshop, fleet support, and infrastructure purchases. |
| 10 | Category Manager / Merchandising Director | Retail / Category Management | Manager / Director | Useful for aftermarket, accessories, and product portfolio decisions. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Direct match for OEMs, dealers, importers, and aftermarket brands. | Dealer, OEM, mobility, and retail outreach |
| 2 | Retail | Dealer networks, showroom operators, and product merchandising relevance. | Retail operations and channel sales |
| 3 | Logistics & Supply Chain | Important for importers, distributors, and fleet service providers. | Transport, warehousing, and distribution buyers |
| 4 | Business Supplies & Equipment | Relevant for workshop tools, servicing equipment, and dealer operations. | Workshop and service bay solutions |
| 5 | Computer Software | Dealer CRM, fleet management, and digital retail systems. | SaaS and workflow automation selling |
| 6 | Computer Hardware | Point-of-sale, showroom, and technical infrastructure needs. | Devices, displays, and on-site systems |
| 7 | Information Technology & Services | IT decision-makers for automotive retail and mobility. | Digital transformation and integration projects |
| 8 | Internet | Marketplace, lead-gen, online car sales, and mobility platforms. | Digital lead capture and e-commerce |
| 9 | Electrical/Electronic Manufacturing | EV components, charging systems, electronics, and vehicle tech. | Auto electronics and EV ecosystem suppliers |
| 10 | Financial Services | Auto finance, leasing, insurance, and fleet finance needs. | Financing, leasing, and insurance partnerships |
| 11 | Insurance | Vehicle, fleet, and dealer insurance opportunities. | Commercial and motor insurance partnerships |
| 12 | Marketing & Advertising | Brand activations, launches, and media campaigns are central to the event. | Event marketing, PR, and sponsorship sales |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Tens of thousands | Confirmed qualitative claim / no exact figure | Official event website meta description | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed in supplied source text | Unconfirmed | Official website content supplied | Use exhibitor directory if available on current site for live verification. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list in supplied text | Buyer-side attendance should be treated as inferred, not verified. |
| Speaker count | Not publicly confirmed | Unconfirmed | No agenda data supplied | Check agenda/press releases for current-year programming. |
| Historical attendance | Tens of thousands | Historical / current-year qualitative guidance | Official site description | Useful for sizing outreach and lead volume expectations. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Automotive launches | Visibility, media reach, and model promotion | Brand showcase, demos, and PR meetings | Event services, media, display, and activation support |
| Dealer operations | Retail growth, showroom performance, tooling | Meet dealer principals and retail managers | CRM, POS, showroom hardware, lead management |
| Fleet and leasing | Vehicle lifecycle cost and service reliability | Target fleet directors and mobility teams | Fleet software, maintenance, financing, and telematics |
| Aftermarket | Parts, accessories, and service supply | Connect with wholesalers and repair networks | Parts, tools, consumables, and service tech |
| EV and mobility tech | Charging, electrification, and digital systems | Meet innovation and product teams | EV infrastructure, software, batteries, electronics |
| Procurement and partnerships | Qualified vendors and commercial terms | Book meetings with procurement and BD stakeholders | Supplier partnerships, sponsorships, and B2B services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of automotive brands, dealers, importers, fleet operators, and supporting service providers. |
| Decision-maker availability | High | Likely to include marketing, sales, operations, retail, and partnership leaders. |
| Data collection potential | High | Suitable for attendee-list enrichment, exhibitor intelligence, and account-based outreach. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters are available for automotive and adjacent categories. |
| Geographic targeting potential | High | Strong national targeting in Poland with regional expansion into CEE automotive markets. |
| Best outreach approach | Multi-touch email + LinkedIn + event-specific value proposition | Lead with model launches, dealer growth, fleet efficiency, or digital retail ROI. |
| Overall lead quality | High | Strong event for automotive B2B lead generation, especially in retail, fleet, and supplier channels. |
| Best use case | Attendee intelligence, exhibitor targeting, and account-based prospecting | Useful for attendee-list sales, outreach campaigns, sponsorship sales, and partner discovery. |
| Limitations / risks | Moderate | No verified current-year attendee list in supplied source text; buyer assumptions must be labeled carefully. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Retail; Logistics & Supply Chain; Information Technology & Services; Financial Services; Insurance; Electrical/Electronic Manufacturing; Marketing & Advertising | Capture OEMs, dealers, fleets, and solution providers tied to the show. |
| Departments | Procurement; Sales; Marketing; Business Development; Operations; IT; Product; Supply Chain | Target the decision-makers most likely to buy, sponsor, or partner. |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Focus on commercial decision-makers with event and vendor influence. |
| Job titles | Procurement Director, Fleet Manager, Sales Director, Marketing Director, Brand Manager, Dealer Principal, Import Manager, Channel Manager, Product Manager, Business Development Director, Partnerships Director, IT Director | Match the buying and influencing roles most likely present at the event. |
| Geography | Poland; Greater Poland; Warsaw; Lower Silesia; Silesia; Central Europe | Prioritize local and national buyer concentration, then expand to CEE brands. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Capture both dealer groups and enterprise automotive organizations. |
| Keywords | automotive, dealer, importer, fleet, mobility, showroom, OEM, aftermarket, EV, telematics, leasing, retail | Refine for event-relevant accounts and titles. |
| Company type | Private; Public; Subsidiary; Franchise / Dealer Group | Useful for differentiating OEMs, distributors, and retail channel operators. |
Suggested Apollo Search Logic: (industry: Automotive OR Retail OR Logistics & Supply Chain OR Information Technology & Services) AND (title contains “Procurement” OR “Fleet” OR “Dealer” OR “Sales Director” OR “Marketing Director” OR “Business Development” OR “Product Manager”) AND geography: Poland OR Central Europe.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Poznań Motor Show official website | Official organizer source | Event name, date, venue branding, city, positioning, audience description, and attendee volume language | Very High |
| Międzynarodowe Targi Poznańskie / MTP Poznań Expo | Organizer / venue brand source | Organizer and venue identity for the Poznań expo complex | High |
| Poznań Motor Show news section | Official event news / press updates | Confirmed brand/news references including Mercedes-Benz, MB Motors, Dongfeng, Voyah, and M-Hero | High |
| Poznań Motor Show Exhibitors’ Zone | Official exhibitor information page | Exhibitor-facing event structure and participation pathway | High |
| Poznań Motor Show visitors section | Official visitor information page | Visitor-focused event positioning, location details, parking, and access information | High |
| Poznań Motor Show about the event | Official event content | Event purpose, themes, and market position | High |
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