🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Plastico Brasil — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
Plástico Brasil (Plastics Industry Trade Fair)
Plástico Brasil is positioned as the main trade fair for plastics transformers, bringing together professionals across the plastics value chain to explore new technologies, sustainability solutions, and Industry 4.0 innovations. The event is designed to connect industry leaders, support business opportunities, and help attendees enhance their knowledge through a dedicated industry platform.
Dates & Venue
- Dates: March 15–19, 2027
- Location: São Paulo Expo
- Address: Rodovia dos Imigrantes - KM 1.5, Vila Água Funda, São Paulo - SP, Brazil (ZIP Code: 04329-900)
- Daily hours: Monday–Thursday (11:00am to 8:00pm) / Friday (11:00am to 7:00pm)
Event Type & What It Covers
Plástico Brasil is an industry-focused fair for the plastics sector, specifically spotlighting plastics transformation. The fair highlights:
- Technology and innovation used in plastics processing and transformation
- Sustainability initiatives across materials, operations, and supply chains
- Industry 4.0 approaches supporting modernization, efficiency, and smart manufacturing
Why It Matters for Plastics Professionals
The fair is presented as a strategic industry stage where participants can connect with leaders, discover new business opportunities, and deepen their understanding of where the plastics sector is heading. Beyond the on-site experience, the event also supports continued engagement through its digital ecosystem.
Plástico Brasil Xperience (Digital Engagement)
Plástico Brasil Xperience is the event’s connection platform for the plastics market, delivered in a 100% digital environment. It is built to bring the plastics industry together using engagement features and to extend value beyond the physical exhibition.
Key elements include exclusive content on demand available 100% online and free of charge.
Audience Fit Summary (Based on Event Positioning)
Based on the event’s official positioning, this fair is best suited for organizations and professionals involved in:
- Plastics transformation and processing
- Manufacturing modernization aligned with Industry 4.0
- Sustainability and circular-economy focused plastics initiatives
- Technology providers serving plastics converters and related industry stakeholders
Data sheet
Plástico Brasil – Event Attendee & Buyer Profile Analysis
Event Date: March 15–19, 2027
Location: São Paulo Expo, São Paulo, Brazil
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | Plástico Brasil 2027 |
| Event Date | March 15–19, 2027 |
| Event Status | Upcoming |
| Venue | São Paulo Expo |
| City | São Paulo |
| State / Region | São Paulo |
| Country | Brazil |
| Organizer | Informa Markets / Informa PLC |
| Official Event Website | plasticobrasil.com.br |
| Event Type | Trade show / exhibition / industry fair |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Packing & Packaging; Building & Construction; Auto & Automotive; Food & Beverages |
| Audience Reach | National with international exhibitor and buyer reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Confirmed event dates, venue, and positioning from the official website; attendance not confirmed |
| Main Purpose of Event | To connect plastics-sector professionals with machinery, technology, sustainability solutions, and commercial opportunities across the plastics value chain. |
About the Event
Plástico Brasil is Brazil’s leading plastics industry fair, bringing together manufacturers, processors, technology providers, and commercial decision-makers focused on plastics transformation, automation, sustainability, and Industry 4.0. The official website positions the 2027 edition as a central marketplace for innovation, networking, and business development in the sector.
The event matters because it sits at the intersection of production, sourcing, machinery, materials, and process innovation. It is highly relevant for suppliers selling industrial equipment, automation systems, packaging solutions, sustainability technologies, materials, and services that support plastics processors, converters, and related manufacturing operations.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Plastics processors, converters, packaging manufacturers, industrial buyers | Specification, supplier selection, pricing, contract negotiation | High-value target for machinery, materials, tooling, and plant services |
| Operations leaders | Factories, processing plants, production sites, contract manufacturers | Operational efficiency, uptime, throughput, quality | Key audience for automation, maintenance, and process optimization solutions |
| Plant / facility managers | Manufacturing plants, industrial facilities, packaging plants | Equipment upgrades, utilities, plant modernization | Relevant for plant systems, safety, energy efficiency, and facility services |
| Engineering and technical teams | Process engineering, industrial engineering, maintenance departments | Technical evaluation, integration, process improvement | Strong fit for machinery OEMs, sensors, controls, and industrial software |
| R&D / product development teams | Packaging innovation teams, materials labs, product engineering groups | Material selection, product design, innovation sourcing | Relevant for resin, additives, testing, and design-focused suppliers |
| Distributors and wholesalers | Industrial distributors, material resellers, equipment channel partners | Channel buying, inventory planning, regional market access | Useful for manufacturers seeking scale through channel partnerships |
| Packaging buyers | Food, beverage, personal care, household goods, industrial packaging firms | Packaging formats, cost, sustainability, compliance | Important for converters, film producers, and packaging-tech suppliers |
| Business development / partnerships leaders | OEMs, material suppliers, industrial service firms, technology vendors | Strategic alliances, sales pipeline creation, regional expansion | High relevance for exhibitor lead generation and partnership selling |
| Industry consultants and advisors | Manufacturing consultants, sustainability advisors, technical consultants | Influence, specification, project recommendations | Useful gatekeepers and referral sources for solution vendors |
| Association leaders and media | Industry associations, trade publications, sector media | Market influence, education, visibility | Important for brand amplification and thought leadership |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: São Paulo | Local manufacturers, processors, distributors, service providers | Very High | Largest concentration of industrial and commercial decision-makers in Brazil |
| Host state / region: Southeast Brazil | Industrial buyers from São Paulo, Minas Gerais, Rio de Janeiro, Paraná | High | Core manufacturing corridor for plastics, packaging, automotive, and consumer goods |
| Nearby business hubs | Campinas, ABC region, Sorocaba, Curitiba, Belo Horizonte, Rio de Janeiro | High | Strong industrial and procurement density within domestic travel range |
| National reach | Buyers from across Brazil | High | Official positioning suggests a sector-wide national audience |
| International reach | Latin America, Europe, North America, Asia-Pacific | Medium to High | Likely to attract international exhibitors, technology suppliers, and channel partners |
| Trade corridor relevance | Mercosur and broader LATAM industrial supply chains | Medium | Important for cross-border sourcing, distribution, and OEM expansion |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach classification | The event is based in Brazil’s main industrial market and is designed to serve the country’s plastics ecosystem. |
| Secondary: Global | Supporting reach | Informa’s brand and the sector’s export/import dynamics support international supplier and buyer participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ambev | Large beverage manufacturer / packaging buyer | High-volume packaging and process efficiency needs make it a strong target for plastics, packaging, and automation suppliers. | ambev.com.br | Procurement Director, Packaging Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Natura &Co | Consumer goods / packaging buyer | Sustainability-driven packaging and product innovation needs align with plastics and materials solutions. | naturaeco.com | Packaging Procurement Lead, Sustainability Manager, Product Development Director | Strong Market Fit, Attendance Not Confirmed |
| Klabin | Packaging / industrial materials producer | Strong relevance for packaging materials, conversion, machinery, and industrial supply chains. | klabin.com.br | Procurement Manager, Supply Chain Director, Plant Manager | Strong Market Fit, Attendance Not Confirmed |
| Braskem | Plastics and chemicals producer | Key industry player with procurement and technical interest in market innovation and downstream adoption. | braskem.com.br | Procurement Director, Innovation Manager, Business Development Director | Strong Market Fit, Attendance Not Confirmed |
| Unilever Brasil | Consumer goods manufacturer / packaging buyer | Packaging innovation, sustainability, and supplier sourcing are strong use cases. | unilever.com.br | Category Manager, Procurement Lead, Packaging Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Suzano | Industrial materials / packaging ecosystem buyer | Relevant for packaging transformation, materials innovation, and industrial supplier relationships. | suzano.com.br | Procurement Manager, Operations Director, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| WEG | Industrial manufacturer / engineering buyer | Automation, industrial systems, and manufacturing optimization overlap with plastics processing technologies. | weg.net | Industrial Procurement, Engineering Manager, Plant Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| M. Dias Branco | Food manufacturer / packaging buyer | Food packaging procurement and packaging efficiency are highly relevant. | mdiasbranco.com.br | Packaging Procurement, Supply Chain Director, Quality Manager | Strong Market Fit, Attendance Not Confirmed |
| Boticário Group | Beauty / consumer products packaging buyer | Strong need for packaging design, sustainability, and supplier innovation. | grupoboticario.com.br | Packaging Manager, Procurement Director, Product Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Stellantis Brasil | Automotive manufacturer / industrial buyer | Automotive plastics, components, and tooling suppliers are directly relevant. | stellantis.com | Commodity Manager, Procurement Director, Engineering Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| JBS | Food producer / packaging buyer | Large-scale packaging and logistics needs align with plastics and packaging solutions. | jbs.com.br | Procurement Manager, Packaging Buyer, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Coca-Cola FEMSA Brasil | Beverage manufacturer / packaging buyer | High-volume packaging and production optimization are relevant to exhibitors. | coca-colafemsa.com | Packaging Procurement, Plant Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Nestlé Brasil | Food and beverage manufacturer / packaging buyer | Packaging sustainability, product safety, and sourcing make it highly relevant. | nestle.com.br | Procurement Lead, Packaging Development Manager, Quality Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy, major purchasing decisions, and trade-show sourcing priorities. |
| 2 | Director of Procurement / Strategic Sourcing Director | Procurement | Director | Evaluates vendors, category strategy, and sourcing opportunities for plant and packaging spend. |
| 3 | Category Manager / Packaging Buyer | Procurement / Category Management | Manager | Directly influences packaging, materials, and components purchasing. |
| 4 | Supply Chain Director / Logistics Director | Supply Chain | Director | Influences inventory, inbound sourcing, distribution, and supplier performance. |
| 5 | Plant Manager / Operations Director | Operations | Manager / Director | Responsible for plant efficiency, process improvement, and capital equipment selection. |
| 6 | Engineering Manager / Process Engineer | Engineering | Manager / Senior IC | Technical evaluation of machinery, systems integration, and process upgrades. |
| 7 | Maintenance Director / Reliability Manager | Maintenance | Director / Manager | Interested in uptime, spare parts, predictive maintenance, and plant reliability. |
| 8 | Packaging Development Manager / R&D Manager | R&D / Product Development | Manager / Director | Seeks material innovation, design improvements, and sustainability enhancements. |
| 9 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Targets new accounts, channel partners, and strategic alliances at the show. |
| 10 | Sustainability Manager / ESG Lead | Sustainability | Manager / Director | Focused on circularity, recycled content, waste reduction, and compliance. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Plastics | Core industry vertical for the event | Processors, compounders, converters, resin buyers |
| 2 | Packaging & Containers | Strong packaging and conversion overlap | Packaging buyers, converters, material specifiers |
| 3 | Mechanical or Industrial Engineering | Relevant for machinery, automation, and processing systems | Plant engineers, technical buyers, OEM evaluators |
| 4 | Industrial Automation | Industry 4.0 and process automation are highlighted by the event | Control systems, robotics, sensors, MES/SCADA buyers |
| 5 | Food & Beverages | Major end-market for plastic packaging | Packaging procurement, plant operations, sustainability teams |
| 6 | Consumer Goods | High need for packaging, product design, and sourcing | Category managers, packaging teams, procurement leaders |
| 7 | Automotive | Plastics components and technical materials are widely used | Commodity managers, engineering procurement, suppliers |
| 8 | Construction | Plastic pipes, fittings, and building products are relevant downstream markets | Material specifiers, product managers, sourcing teams |
| 9 | Import & Export | Relevant for cross-border equipment and materials trade | Trading firms, distributors, importers, channel partners |
| 10 | Wholesale | Useful for channel sales and distribution partnerships | Regional distributors and resellers |
| 11 | Business Supplies & Equipment | General industrial buyer category for plant and operational needs | Industrial purchasing teams and procurement organizations |
| 12 | Environmental Services | Circular economy, recycling, and sustainability are event themes | Recycling, waste management, sustainability solution providers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website review | Attendance figure not publicly confirmed by the organizer. |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official exhibitor list page referenced, no count stated in provided text | Use official list page for current verification if needed. |
| Buyer count | Not publicly confirmed | Unconfirmed | No official count in provided source text | Likely driven by industrial buyer attendance and trade sourcing intent. |
| Speaker count | Not publicly confirmed | Unconfirmed | No official count in provided source text | Agenda and content tracks are implied by official messaging, but not quantified here. |
| Sponsor count | Not publicly confirmed | Unconfirmed | No official count in provided source text | Potential sponsor ecosystem likely tied to industrial suppliers and media partners. |
| Historical attendance | Not included due to lack of verified current-year figure in provided text | Not used | Official website content provided | If needed for sales planning, verify via prior-year official press releases or organizer media kits. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Lower cost, better suppliers, contract control | Supplier meetings, RFQ discussions, sourcing demos | Industrial equipment, materials, consumables, services |
| Technology | Faster production, better quality, modern systems | Product demos and technical consultations | Automation, controls, software, monitoring |
| Sustainability | Recycled content, waste reduction, compliance | ESG messaging and circular-economy positioning | Recycling solutions, sustainable materials, reporting tools |
| Industry 4.0 | Connected operations and better productivity | Digitization workshops and proof-of-value meetings | MES, IIoT, sensors, analytics, robotics |
| Packaging innovation | New formats, lightweighting, shelf appeal | Co-development discussions and sample reviews | Packaging materials, tooling, conversion systems |
| Manufacturing efficiency | Reduce downtime, scrap, and energy use | Operational audits and plant modernization proposals | Maintenance, utilities, retrofit, process optimization |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event centers on a defined industrial buyer ecosystem with direct purchasing needs. |
| Decision-maker availability | High | Procurement, engineering, and operations leaders are core attendee profiles. |
| Data collection potential | High | Strong potential for exhibitor lists, sponsorship leads, and category-based account building. |
| Apollo targeting potential | Very High | Clear job titles, industries, and company types are easy to filter in Apollo. |
| Geographic targeting potential | High | Brazil, Latin America, and industrial export markets can be segmented cleanly. |
| Best outreach approach | High-touch account-based outreach | Focus on procurement, engineering, operations, and packaging decision-makers with sector-specific messaging. |
| Overall lead quality | Very High | Strong fit for B2B attendee list building, exhibitor targeting, and buyer profiling in industrial markets. |
| Best use case | Lead generation and sales prospecting | Best suited for suppliers of machinery, packaging, automation, materials, and industrial services. |
| Limitations / risks | Attendance not publicly confirmed | Current-year buyer and exhibitor lists were not included in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Plastics; Packaging & Containers; Mechanical or Industrial Engineering; Industrial Automation; Food & Beverages; Consumer Goods; Automotive; Construction; Import & Export; Wholesale; Environmental Services | Aligns the search with the plastics value chain and end-market buyers. |
| Departments | Procurement, Supply Chain, Operations, Engineering, Manufacturing, Product, Sustainability, Business Development | Targets the most likely decision-makers and influencers. |
| Seniority | Manager, Director, VP, C-level | Prioritizes budget owners and strategic buyers. |
| Job titles | Procurement Director, Strategic Sourcing Manager, Packaging Manager, Plant Manager, Operations Director, Engineering Manager, Sustainability Manager, Supply Chain Director, Category Manager, Product Development Manager | Matches the attendee profiles most likely to evaluate and buy at the event. |
| Geography | Brazil; São Paulo; Southeast Brazil; Latin America | Captures local and regional buyer concentration. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Balances mid-market suppliers and large enterprise buyers. |
| Keywords | plastics, packaging, extrusion, injection molding, polymer, resin, recycling, automation, Industry 4.0, sustainability, plant, process engineering | Improves relevance for attendees and buyers with technical need signals. |
| Company type | Manufacturers, processors, converters, packaging producers, distributors, importers, industrial buyers | Focuses on companies with real purchasing intent. |
Suggested Apollo Search Logic: (plastics OR packaging OR extrusion OR injection molding OR polymer OR resin OR recycling) AND (procurement OR sourcing OR operations OR engineering OR manufacturing OR packaging) AND (manager OR director OR VP OR chief) AND location: Brazil OR São Paulo.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Plástico Brasil Official Website | Official organizer website | Event name, 2027 dates, venue, city, country, positioning, and event purpose | Very High |
| Informa PLC | Organizer corporate website | Organizer identity and parent company ownership | High |
| Informa Markets Brazil | Organizer / exhibition portfolio website | Organizer market position and trade-show portfolio context | High |
| São Paulo Expo | Venue website | Venue identity and location in São Paulo, Brazil | High |
| Official site page elements cited in provided source text | Official event page content | Next edition dates, event location, digital solutions, Xperience platform, institutional support, and exhibitor-list navigation | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Plastico Brasil — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds