PFLEGE PLUS - Care Plus is a professional care-sector event hosted at Messe Stuttgart that focuses on current developments in nursing, care delivery, and the future of care work. The official event messaging emphasizes inspiring talks, practical trends, interactive formats, career opportunities, and innovative ideas for founders in the care sector.
The event is relevant for organizations seeking buyers, partners, and decision-makers in healthcare and care services. It is especially useful for solution providers serving staffing, facility operations, workflow improvement, training, digital care tools, and operational support across nursing homes, outpatient care, hospitals, and care networks.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment |
Typical Organizations |
Buying Role or Influence |
Relevance to Exhibitors / Suppliers |
| Care operations leadership |
Nursing homes, assisted living, outpatient care providers, care groups |
Budget holder, solution evaluator, operational decision-maker |
High relevance for service, staffing, technology, and equipment suppliers |
| Procurement and sourcing teams |
Healthcare providers, care chains, group purchasing organizations |
Supplier selection, contract negotiation, vendor management |
High relevance for consumables, devices, uniforms, software, and services |
| Facility and site managers |
Senior care facilities, hospitals, rehabilitation centers, private care operators |
Influence on equipment, maintenance, safety, and workspace solutions |
Relevant for facilities services, hygiene, safety, and infrastructure suppliers |
| HR and workforce leaders |
Care employers, staffing agencies, training providers |
Hiring strategy, retention, training, workforce development |
Strong fit for recruitment, training, LMS, and staffing vendors |
| Clinical and nursing leadership |
Hospitals, care facilities, rehab, home care organizations |
Clinical workflow influence, product evaluation, care quality input |
Relevant for clinical supplies, monitoring, assistive tech, and documentation tools |
| Digital transformation leaders |
Healthcare IT teams, care-tech startups, software vendors, operator groups |
Technology selection, rollout, vendor evaluation |
High relevance for software, AI, communications, and integration suppliers |
| Founders and innovation teams |
Care-tech startups, social enterprises, new service models |
Product development, partnership building, pilot adoption |
Relevant for innovation platforms, advisors, investors, and strategic partners |
| Association and policy leaders |
Nursing associations, care federations, public bodies, advocacy groups |
Policy influence, standards, education, ecosystem partnerships |
Relevant for advocacy, training, research, and sector-wide solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area |
Likely Attendee Origin |
Buyer Concentration |
Notes |
| Host city: Stuttgart |
Local care providers, hospitals, training institutions, suppliers |
Medium |
Strong proximity advantage for Baden-Württemberg-based organizations |
| Host region: Baden-Württemberg |
Regional healthcare operators, care chains, associations, procurement teams |
High |
Likely primary draw area due to venue convenience and sector concentration |
| Nearby business hubs |
Mannheim, Karlsruhe, Ulm, Tübingen, Heilbronn, Munich, Frankfurt corridor |
Medium to high |
Useful for regional sales teams targeting Southern Germany |
| National reach: Germany |
Healthcare operators, care associations, suppliers, startups, service firms |
High |
The event can support national prospecting and list-building |
| International reach |
DACH-region professionals and selected European care-sector stakeholders |
Low to medium |
International relevance exists, but event messaging appears primarily domestic |
3. Audience Reach
4. Sample Buyer Companies and Websites
| Buyer Company / Organization |
Buyer Type |
Why It Is Relevant |
Website |
Best Job Titles to Target |
Evidence Level |
| Korian Deutschland |
Care operator |
Large care operator with strong need for staffing, services, and operational solutions |
korian.de |
Procurement Director, Operations Director, Facilities Manager, HR Director |
Strong Market Fit, Attendance Not Confirmed |
| Alloheim Senioren-Residenzen |
Senior care operator |
Buyer for care operations, staffing, resident services, and digital workflow tools |
alloheim.de |
Head of Procurement, Managing Director, Operations Manager, HR Manager |
Strong Market Fit, Attendance Not Confirmed |
| CURA Unternehmensgruppe |
Care group |
Relevant for procurement, staffing, and care service modernization |
cura-ag.de |
Procurement Manager, Regional Director, Operations Director, Digital Lead |
Strong Market Fit, Attendance Not Confirmed |
| advita Pflegedienst |
Outpatient care provider |
Likely buyer for mobility, scheduling, documentation, and staff productivity solutions |
advita.de |
Managing Director, Operations Lead, Nursing Director, IT Manager |
Strong Market Fit, Attendance Not Confirmed |
| Johanniter-Unfall-Hilfe |
Nonprofit care / health services organization |
Large care and social services buyer with training and operational needs |
johanniter.de |
Procurement Lead, Operations Director, Training Manager, Program Director |
Strong Market Fit, Attendance Not Confirmed |
| Diakonie Deutschland |
Association / care network |
Influences procurement, standards, and sector-wide care initiatives |
diakonie.de |
Policy Lead, Program Director, Procurement Advisor, Partnership Manager |
Strong Market Fit, Attendance Not Confirmed |
| Caritas Deutschland |
Association / social care network |
Major care-sector stakeholder with buying influence across facilities and services |
caritas.de |
Operations Director, Procurement Manager, Digital Transformation Lead, Training Lead |
Strong Market Fit, Attendance Not Confirmed |
| AOK Baden-Württemberg |
Payer / health insurance organization |
May influence care funding, digital health, and network partnerships |
bw.aok.de |
Partnership Director, Procurement Lead, Innovation Manager, Program Manager |
Strong Market Fit, Attendance Not Confirmed |
| B. Braun SE |
Medical products supplier / buyer ecosystem participant |
Relevant as a healthcare buyer, partner, and ecosystem influencer in medical care solutions |
bbraun.com |
Business Development Director, Partnerships Manager, Product Manager, Procurement Lead |
Strong Market Fit, Attendance Not Confirmed |
| Fresenius Kabi |
Healthcare / medical services company |
Relevant for healthcare operations, clinical supply chains, and technology partnerships |
fresenius-kabi.com |
Procurement Director, Category Manager, Product Manager, Operations Lead |
Strong Market Fit, Attendance Not Confirmed |
| MEDIAN Kliniken |
Rehabilitation and care operator |
Buyer for clinical operations, staffing, and facility support services |
median-kliniken.de |
Hospital Director, Procurement Lead, Facility Manager, Nursing Director |
Strong Market Fit, Attendance Not Confirmed |
| Sana Kliniken AG |
Healthcare operator |
Potential buyer for healthcare operations, staffing, and digital care solutions |
sana.de |
Procurement Director, CIO, Operations Director, Clinical Director |
Strong Market Fit, Attendance Not Confirmed |
| Johanniter Seniorenhäuser |
Senior care operator |
Relevant for procurement, care management, and staffing solutions |
johanniter-seniorenhaeuser.de |
Operations Manager, Procurement Manager, Site Manager, HR Manager |
Strong Market Fit, Attendance Not Confirmed |
| MediClin AG |
Healthcare services group |
Relevant for procurement, operations, and digital healthcare transformation |
mediclin.de |
Procurement Lead, IT Director, Operations Director, Project Manager |
Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority |
Job Title / Function |
Department |
Seniority Level |
Why This Role Matters |
| 1 |
Chief Procurement Officer / Head of Procurement |
Procurement |
C-Level / VP |
Owns supplier strategy, contract awards, and category sourcing. |
| 2 |
Procurement Manager / Strategic Sourcing Manager |
Procurement |
Manager / Senior Manager |
Evaluates vendors, compares solutions, and manages buying cycles. |
| 3 |
Operations Director / Site Operations Manager |
Operations |
Director / Manager |
Influences service delivery, workflow, and operational tools. |
| 4 |
Nursing Director / Care Director |
Clinical / Nursing |
Director / Head of Department |
Shapes care delivery priorities and clinical product adoption. |
| 5 |
Facility Director / Facilities Manager |
Facilities |
Director / Manager |
Evaluates infrastructure, maintenance, safety, and compliance solutions. |
| 6 |
HR Director / Talent Acquisition Manager |
Human Resources |
Director / Manager |
Critical for recruitment, retention, and workforce development vendors. |
| 7 |
IT Director / Digital Transformation Lead |
IT / Digital |
Director / Head of Digital |
Influences software, data, integration, and automation purchases. |
| 8 |
Program Manager / Project Manager |
Operations / PMO |
Manager / Senior Manager |
Coordinates pilots, implementations, and cross-functional purchasing. |
| Priority |
Apollo Industry |
Why It Fits the Event |
Best Buyer Use Case |
| 1 |
Hospital & Health Care |
Core end-user industry for care and healthcare buyers |
Hospitals, care groups, and clinical support services |
| 2 |
Health, Wellness & Fitness |
Relevant for care, wellbeing, rehab, and support services |
Wellness programs, resident support, rehabilitation tools |
| 3 |
Medical Devices |
Suppliers and buyers in clinical equipment and assistive tech |
Devices, monitoring, mobility, and care aids |
| 4 |
Pharmaceuticals |
Relevant to medication workflows and healthcare ecosystems |
Medication management, pharmacy partnerships |
| 5 |
Information Technology & Services |
Digitalization is a major care-sector priority |
Care software, workflow automation, data platforms |
| 6 |
Staffing & Recruiting |
Care sector has ongoing workforce shortages |
Recruitment, staffing, workforce management |
| 7 |
Facilities Services |
Facilities, hygiene, maintenance, and safety are core buying areas |
Cleaning, maintenance, safety, building support |
| 8 |
Government Administration |
Public-sector and regulatory stakeholders influence care systems |
Policy, funding, procurement, regulatory engagement |
| 9 |
Education Management |
Training and workforce development are central event themes |
Care training, certification, and skills development |
| 10 |
Nonprofit Organization Management |
Large share of care services are delivered by nonprofit organizations |
Service delivery, training, operations, and grants |
| 11 |
Management Consulting |
Consultants influence transformation programs and buying decisions |
Transformation, operating model, and change management |
| 12 |
Internet |
Digital care platforms and online solutions are increasingly relevant |
Platform software, portals, patient/resident engagement |
6. Estimated Attendance
7. Key Focus Areas and Buyer Engagement
| Focus Area |
Typical Buyer Need |
Buyer Engagement Opportunity |
Relevant Supplier Offering |
| Workforce development |
Recruiting, retention, and skills shortages |
Target HR and operations leaders with staffing and training solutions |
Recruitment, LMS, onboarding, workforce analytics |
| Digital transformation |
Better documentation, scheduling, and workflow automation |
Present software that improves care delivery efficiency |
Care management software, automation, integration |
| Facility management |
Safe, compliant, and efficient care environments |
Engage facility directors and procurement managers |
Maintenance, hygiene, safety, building services |
| Clinical support and mobility |
Assistive tools, patient comfort, and nursing support |
Demonstrate products that reduce workload and improve outcomes |
Medical devices, mobility aids, monitoring devices |
| Sustainability and efficiency |
Cost control, energy savings, responsible operations |
Position solutions around lower operating costs and compliance |
Energy management, waste reduction, sustainable supplies |
| Innovation and entrepreneurship |
New care models, startup partnerships, pilot opportunities |
Use conference content to open partnership and investor conversations |
Innovation consulting, incubation, digital health platforms |
| Factor |
Assessment |
Explanation |
| Buyer relevance |
High |
The event is aligned with direct care-sector buyers, operators, and influencers. |
| Decision-maker availability |
Medium |
Likely good access to directors and managers, but no current official attendee list is available. |
| Data collection potential |
Medium |
Useful for list-building, though confirmed current-year exhibitor and attendee data are limited. |
| Apollo targeting potential |
High |
Clear target industries, job titles, and regional filters are available for care-sector prospecting. |
| Geographic targeting potential |
High |
Strong focus on Germany, especially southern and southwestern regions. |
| Best outreach approach |
High-touch, account-based |
Use procurement, operations, HR, and digital transformation messaging tailored to care organizations. |
| Overall lead quality |
High |
Strong sector fit and good buyer-role concentration, with limited public attendance verification. |
| Best use case |
Lead generation, attendee profiling, and account-based outreach |
Suitable for supplier targeting, event intelligence, and care-sector sales prospecting. |
| Limitations / risks |
Limited public attendee data |
No confirmed current-year participant directory, attendance total, or speaker list was provided. |
| Filter Type |
Recommended Filters |
Purpose |
| Apollo industries |
Hospital & Health Care; Health, Wellness & Fitness; Medical Devices; Pharmaceuticals; Information Technology & Services; Staffing & Recruiting; Facilities Services; Government Administration; Education Management; Nonprofit Organization Management |
Focus on core care buyers and supporting decision-makers. |
| Departments |
Procurement; Operations; HR; IT; Clinical/Nursing; Facilities; Program Management; Business Development |
Capture both direct buyers and operational influencers. |
| Seniority |
Manager; Director; VP; CXO; Head of Department |
Prioritize decision-makers with budget and influence. |
| Job titles |
Procurement Director, Head of Procurement, Operations Director, Nursing Director, Facility Manager, HR Director, Digital Transformation Lead, IT Director, Program Manager, Care Director |
Align outreach to roles likely to buy or influence buying. |
| Geography |
Germany; Baden-Württemberg; Bavaria; Hesse; North Rhine-Westphalia; DACH |
Match likely regional and national attendee origin. |
| Employee size |
51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ |
Captures small providers through large care networks. |
| Keywords |
care, nursing, elder care, senior living, outpatient care, rehabilitation, workforce, staffing, digital care, healthcare operations |
Improve keyword precision for event-relevant accounts. |
| Company type |
Private; nonprofit; public-sector; association; operator; provider |
Match the mix of operators, associations, and service organizations in the care ecosystem. |