PerformX Live (Fitness & Wellbeing Business Conference + Exhibition)

PerformX Live is positioned as a UK-focused business conference and exhibition for the fitness and wellbeing industry, designed for operators, commercial fitness decision-makers, coaches, and industry suppliers looking to generate high-value commercial outcomes. The event brings together fitness brands, gym owners and managers, personal trainers/coaches, partners, sponsors, and exhibitors through a mix of keynote-style content, advisory-led programming, networking, and on-floor engagement.

Official event facts (from the event website)

• Date: 24–25 February 2027
• Venue: NEC Birmingham
• City: Birmingham
• Country: United Kingdom
• Primary format: Fitness and wellbeing business conference + exhibition (with streams of content, talks, practical sessions, and partner/exhibitor presence)

1) Who attends (Buyers / Attendees)

PerformX Live is explicitly framed as “the unmissable business of fitness event,” and the website highlights that the audience includes the people who run fitness businesses and the professionals who influence what gets purchased, trialed, adopted, or scaled across clubs.

Core attendee groups (most buyer-relevant):

• Gym owners & managers — commercial operators responsible for growth, retention, facility performance, staffing, programming, and technology adoption.
• Personal trainers, coaches, and practitioners — practitioners and coaches who often influence service model, program design, equipment choices, and provider recommendations.
• Industry decision-makers across fitness, hospitality, and education — the event calls out “VIP industry key decision makers” spanning these sectors, suggesting involvement from operators beyond pure gym-floor roles.
• Fitness industry partners (exhibitors/sponsors) — brands and service providers seeking commercial leads, product exposure, and operator-level conversations.

Why this attendee mix matters for buyer targeting:

Unlike “consumer-only” fitness events, PerformX Live is built around business outcomes: discovering technologies/products/services, networking with operators, and arranging conversations that can translate into partnerships and contracts. For attendee-list research and deep buyer profiling, the highest-value buyer targets typically sit in:

• Operations leadership (general managers, operations directors)
• Commercial growth (head of sales, partnerships, business development)
• Technology adoption (product/IT leaders for gym tech)
• People and training (HR, L&D managers for staffing pipelines)
• Facility and experience (facility managers, experience directors)
• Coaching & programming leadership (director of coaching, head trainer)
• Multi-site and franchise decision-makers (group operations, franchise directors)

2) Where the show is happening + attendee geographic origin

Venue: NEC Birmingham (Birmingham, United Kingdom).

Expected attendee geographic origin (reliably inferable): The event is described as a UK-leading conference and exhibition for the fitness & wellbeing industry. Based on this positioning, the audience is expected to be predominantly UK-based. The event also references networking and community activity through an app and after party, which can increase cross-region participation, including attendees traveling from across the UK to a major accessible convention venue like NEC Birmingham.

Most likely strongest origin patterns:

• UK-wide attendance concentrated in larger metro and regional fitness clusters
• England-led travel intensity due to Birmingham’s central connectivity
• Potential international participation exists for exhibitors/brands (industry sponsors/partners often have cross-border marketing teams), but the site’s core framing remains UK-centric

3) Audience reach (Local / National / Global)

PerformX Live is best characterized as a National reach within the United Kingdom. The event’s language emphasizes UK leadership and “VIP industry key decision makers” across fitness, hospitality, and education.

While specific global participation metrics are not provided on the website text provided, the presence of recognizable international-style brands (the website references Nike in testimonial context) indicates that some international brands may attend as exhibitors/sponsors. However, the primary audience and buyer intent appear oriented toward the UK market.

4) Sample buyer company names (Buyers ONLY) + Websites

Below are sample buyer organizations that are the types of operators and fitness business decision-makers that commonly fit PerformX Live’s audience intent. These are meant as starting points for research outreach and for building a buyer-target list using your preferred research workflow.

Top 5 buyer-style samples to prioritize first (for outreach testing): PureGym, Virgin Active, Total Fitness, gym80, Technogym.

5) Job profiles, industries & event type

Primary event type

PerformX Live combines a business conference with an exhibition for fitness and wellbeing industry stakeholders. Content includes tailored streams, talks endorsed by industry leaders, practical sessions, and sponsor/exhibitor engagement.

High-probability job profiles to target

• Gym Owner / Managing Director
• General Manager / Club Manager
• Operations Director / Multi-site Operations Manager
• Partnerships Director / Business Development Manager
• Head of Member Experience
• Head of Coaching / Director of Coaching
• Training & Education Lead (especially where education partnerships are involved)
• Procurement / Partnerships Buyer / Commercial Buyer
• Product Manager / Product Lead (for tech enablement buyers)
• Marketing Director (Fitness / Wellness) focused on operator growth partnerships

Industries & thematic mapping

Using industry mapping aligned with typical buyer intent for this event, the most relevant categories include:

• Sports (fitness operator ecosystem)
• Health, Wellness & Fitness (wellbeing program adoption)
• Events Services (show ecosystem, exhibitors, sponsors)
• Hospitality (the event explicitly calls out hospitality decision-makers)
• Education Management / Professional Training & Coaching (fitness education streams and training influence)
• Internet / Information Technology & Services / Computer Software (apps, platforms, tech & innovation)
• Retail (fitness product distribution and brand operator partnerships)
• Marketing & Advertising (gym marketing and operator growth strategies)

6) Estimated attendance (expected total footfall)

The website text provided states:

• Networking with 6,000+ fitness professionals on the app and After Party
• Additional numerical placeholders appear for “Gym owners & managers” and “Personal trainers, coaches, and practitioners,” but they are shown as 0 + in the provided content, so we cannot reliably extract the expected counts.

Reliable estimate we can state from the provided website text: at least 6,000+ fitness professionals in the context of app + After Party networking engagement.
Note: expected total on-site footfall is not explicitly stated in the provided website text, so it cannot be asserted without additional official sources.

7) Key focus areas & buyer engagement

PerformX Live’s stated purpose is to cut through noise and bring innovative knowledge, technologies, products, and services to the forefront. The website also highlights lead generation and direct product “new eyes” outcomes for brands.

Key focus areas (from event positioning)

• Innovative knowledge endorsed by industry thought leaders
• Technologies, products, and services driving the industry forward
• Lead generation aimed at producing high-value leads in the UK fitness & wellbeing market
• New product visibility (“Get new eyes on your product”)
• Networking with a large group of fitness professionals through the app and After Party
• Interactive engagement including hosting talks and practical sessions

Most effective buyer engagement angles

• Operator outcomes: emphasize growth, retention, member experience improvements, staffing enablement, and profitability drivers.
• Tech & innovation: position as solutions that reduce operational friction, improve engagement, or standardize program delivery.
• Commercial partnership value: show clear pathways for trials, pilot programs, and partnership rollouts.
• Education and coaching value: offer training, education, and practical methods that coaches and studios can apply immediately.

8) Buyer fit based on your product (client requirement check)

PerformX Live buyer suitability depends heavily on what your client sells and which part of the fitness business value chain it supports (equipment, tech platform, coaching education, wellbeing services, membership growth systems, hospitality wellness offerings, etc.). To recommend the best buyer profiles and best buyer accounts for your specific needs, we need to review your client product fit.

Please share your client website URL (and ideally a short product summary) so we can:

• Identify which buyer segment is the best match (gym operators, coaches/practitioners, hospitality wellness leaders, or education/training decision-makers).
• Select the most relevant job titles (examples: operations director vs. product lead vs. partnerships buyer vs. head of coaching).
• Filter toward the “high-intent” buyer types most likely to engage based on the event’s stated outcomes: innovation discovery, high-value lead generation, and getting new eyes on products.

Once we receive the client website, we will return:

• A ranked buyer list mapped to the client’s offering
• The corresponding job titles to target
• Industry/category alignment using event-relevant mapping
• Outreach-fit notes for each buyer cluster

9) Final recommendations (best segments to build first)

Based on PerformX Live’s stated attendee promise and buyer-focused messaging, the highest-return research targets to build first are:

• UK gym owners & managers (especially multi-site operators and commercial growth teams)
• Head of coaching / training & education leads for any client offering training, programs, or coaching enablement
• Operations and member-experience leaders for any client offering tech, service operations improvements, or member engagement systems
• Hospitality wellness decision-makers for any client offering wellbeing programs, training, or wellness experience partnerships
• Partnerships and business development teams for any client selling partner-led solutions and co-marketing

Quality rating for buyer research fit (directional): 8/10 for brands and B2B partners selling into fitness operators, coaching ecosystems, tech/platform solutions, and wellbeing program providers—because the event explicitly markets business outcomes, networking, and industry-focused content.