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About this event
PAY360 2027 — The largest dedicated payments focused event (London)
Event basics (from official website)
- Dates: 21–22 April 2027
- Venue: Excel, London
- City & Country: London, UK
- Event focus: Dedicated to the entire payments ecosystem across payments, fintech, paytech, and the wider payments value chain.
Why PAY360 matters for payments buyers and decision-makers
PAY360 is positioned as “the event of choice for the entire payments ecosystem,” bringing together a dense mix of policy stakeholders, regulators, banks and merchant payment leaders, plus the technology innovators that enable modern payment flows. For attendee-list research and targeting, the most important takeaway is that PAY360 is not a narrow vertical gathering—it is built to cover the whole “payments value chain” under one roof.
The official website highlights that the event is 100% dedicated to payments and describes a strong mix of VP+ representation, merchant VIPs, conference delegates, and exhibitor presence. This is typically ideal for organizations that want structured access to buyers who influence payments partnerships, product selection, merchant onboarding, acquiring strategy, fraud and risk, compliance, authentication, and payments modernization.
1️⃣ Who attends (buyers / attendees)
PAY360’s stated audience includes policy makers, regulators, banks, merchants, big tech, card networks, acquirers, processors and other payments ecosystem stakeholders. That means the event naturally attracts a mixture of:
A) Payments buyers (decision-makers influencing budgets and vendor selection)
- Merchant payments leaders (typically operating under merchant acquiring, payments optimization, payments strategy, or payments operations)
- Bank & issuer payment stakeholders responsible for payments product direction, partnerships, and deployment roadmaps
- Acquirers & processors focused on platform capability, performance, integration, merchant growth, and value-added services
- Card networks and ecosystem partners shaping standards, acceptance, and compliance priorities
- Big tech / platform participants involved in enabling payment rails, wallets, identity, commerce infrastructure, or cross-border commerce
B) Conference and exhibitor attendees (ecosystem operators and implementers)
- Fintech and paytech operators demonstrating solutions and seeking commercial partnerships
- Risk, fraud, security, and compliance professionals evaluating identity, authorization, dispute resolution, and regulatory enablement
- Product and engineering leaders looking for integration opportunities, partner ecosystems, and roadmap alignment
- Networking-focused stakeholders who attend for meetings arranged via event activities (including AI-powered networking on the official site)
Best buyer fit (buyer personas we should target)
The strongest “buyer-fit” roles for PAY360 are usually:
- Payments Strategy Directors / Payments Product Leaders
- Head of Merchant Acquiring / Head of Payments Partnerships
- VP, Business Development (Payments / Fintech / Partnerships)
- Risk & Fraud Leadership (Fraud Prevention, AML/KYC, Dispute/Chargeback)
- Compliance & Regulatory Advisory leaders (Payments compliance)
- Innovation / Transformation leaders within banks, acquirers, and merchant enterprises
- Marketplace / Platform leaders connected to payments ecosystems
2️⃣ Where the show is happening + attendee geographic origin
Location: Excel, London (UK).
The official website emphasizes PAY360 as a large, payments-ecosystem gathering with global speakers and broad industry representation. While the website content provided clearly confirms London as the venue, it does not explicitly publish an attendee-by-country breakdown.
Reliable targeting approach based on event positioning
- Primary geographic expectation: UK and Europe-based payments leaders (London is a major hub for financial services, fintech partnerships, card ecosystems, and payments regulation dialogue).
- Secondary geographic expectation: International representation from payments institutions and paytech/fintech firms that operate globally (cross-border payments, global commerce enablement, and international card acceptance needs typically attract international teams).
For a practical deep-research output, we generally recommend building two region segments:
- Region A (highest likelihood): UK + Western Europe payments decision-makers
- Region B (expansion): cross-border payments stakeholders (often Europe-to-global and US/Asia-to-Europe teams connected to rails, networks, risk, or merchant acquisition)
3️⃣ Audience reach (local / national / global)
PAY360 describes itself as welcoming “the entire payments ecosystem” and references “global speakers” plus “large gathering” scale. Based on the official positioning and the presence of major payments stakeholders (banks, merchants, networks, processors, big tech, and regulators), the reach is best classified as:
- Reach type: National-to-global (hosted in the UK, but with international ecosystem participation).
- Expected buyer density: high for Europe/UK payments leadership and meaningful for global payments stakeholders with European operations or cross-border commerce interests.
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
The table below provides example buyer targets we would typically look for in a PAY360-focused research build. These are “buyer-fit” companies aligned to the event’s payments ecosystem categories described on the official website. (They are not claims that these specific companies are exhibitors; they are intended to help you quickly visualize buyer coverage.)
15–20 sample buyer targets to start the pipeline
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Mastercard | https://www.mastercard.com | VP, Partnerships / Head of Product & Strategy (Payments) | Card network ecosystem leader; aligns with PAY360’s card networks and payments infrastructure audience. |
| 2 | Visa | https://usa.visa.com | Director, Merchant & Acquiring Partnerships | Strong match to merchant acceptance, network programs, and payments modernization priorities. |
| 3 | Barclays | https://www.barclays.co.uk | Head of Payments Partnerships / Payments Product Director | Large UK financial institution; likely buyer for payments transformation, partnerships, and merchant solutions. |
| 4 | HSBC | https://www.hsbc.com | VP, Payments Strategy / Global Payments Partnerships | Global banking payments stakeholder; consistent with cross-border payments themes. |
| 5 | Revolut | https://www.revolut.com | Head of Payments Product / Payments Partnerships Lead | Paytech with strong payments focus; fits the “innovation stage” and fintech/paytech ecosystem coverage. |
| 6 | Adyen | https://www.adyen.com | VP, Merchant Solutions / Head of Partnerships (Acquiring) | Acquiring and payment orchestration leader; aligns with merchant VIPs and acquiring/processors. |
| 7 | Stripe | https://stripe.com | Director, Payments Partnerships / Platform Partnerships Lead | Payments platform leader; strongly aligned to integrations, merchant needs, and payments innovation. |
| 8 | Worldpay (FIS) | https://worldpay.fisglobal.com | VP, Merchant Growth / Director, Acquiring Partnerships | Payments processing and acquiring; direct fit for “acquirers, processors” category mentioned on-site. |
| 9 | Checkout.com | https://checkout.com | Head of Partnerships / VP, Enterprise Payments | Enterprise payments and processing; likely relevant to merchant and payments modernization discussions. |
| 10 | PayPal | https://www.paypal.com | Director, Merchant Partnerships / Payments Strategy Lead | Global merchant payments ecosystem participant; aligns with broad payments ecosystem positioning. |
| 11 | Amazon Pay | https://pay.amazon.com | Head of Business Development (Payments / Commerce) | Big tech payments platform; consistent with “big tech” being listed among expected attendees. |
| 12 | PayU (Naspers) | https://www.payu.com | VP, Merchant Payments Partnerships / Head of Risk & Fraud | Merchant payments and risk-driven growth; aligns to global payments themes and ecosystem needs. |
| 13 | Worldline | https://worldline.com | Head of Merchant Acquiring / Director, Payments Partnerships | European payments infrastructure and acquiring; strong match to region + event focus. |
| 14 | FIS | https://www.fisglobal.com | VP, Payments Strategy / Payments Product Director | Payments technology provider; relevant to processors and payments infrastructure discussions. |
| 15 | Fiserv (First Data) | https://www.fiserv.com | Head of Payments / Director, Merchant Services Partnerships | Merchant services and processing; fits the acquirer/processor buyer categories. |
| 16 | Stripe Climate? (If not, remove) — use “Shopify Payments” below | https://www.shopify.com | Director, Payments Partnerships / Payments Product Lead | Merchant-led platform ecosystem; aligns with merchant payments needs and innovation themes. |
| 17 | Nets | https://www.nets.eu | Head of Merchant Services / Director, Acquiring Partnerships | Payments acceptance and services provider; matches PAY360’s “acquirers” ecosystem focus. |
| 18 | Thunes | https://www.thunes.com | Head of Partnerships (Cross-border Payments) / Director, Payment Solutions | Cross-border payments ecosystem fit; typically aligns with global exchange-style content. |
| 19 | Wise | https://wise.com | Director, Payments Product / Partnerships Lead (International) | International payments and product innovation; consistent with cross-border interest. |
| 20 | Gemini? (If not, remove) — use “Paytech analytics” placeholder: Behave as “ACI Worldwide” | https://www.aciworldwide.com | VP, Risk & Fraud / Director, Payments Operations | Payments software for risk, fraud, and commerce; aligns to buyer evaluation of payments controls. |
Top “send first” buyer coverage (initial shortlist): Mastercard, Visa, Barclays, HSBC, Adyen, Stripe, Checkout.com, Worldpay (FIS), PayPal, Worldline. This combination covers card networks, banking, acquirers/processors, and major merchant-facing payments platforms.
5️⃣ Job profiles, industries & event type
Event type (how PAY360 is structured)
- Conference + exhibition focused on payments
- Includes a PAY360 Conference with 1,500+ delegates and 200+ speakers (as stated on the official website)
- Includes AI-powered networking to meet relevant stakeholders quickly
- Includes dedicated content tracks/spaces such as:
- Innovation Theatre (next-gen paytech, AI, digital assets)
- Global Exchange Theatre (global case studies)
- Fintechs Pitch Live (fintech competition and visibility)
- Merchant Transact 360 (co-located merchant payment challenges)
Job profiles to target (high-likelihood buyer roles)
- VP / Director of Payments Strategy
- Head of Payments Partnerships
- Head of Merchant Acquiring / Merchant Solutions Director
- Payments Product Director / Product Strategy Lead
- Business Development Director (Payments / Fintech partnerships)
- Risk & Fraud Director (fraud prevention, controls, tooling selection)
- Compliance & Regulatory Lead (payments compliance governance)
- Innovation / Transformation Lead (AI-enabled payments, modernization)
- Merchant VIP / Payments Operations Leader (implementation and operational outcomes)
- Card/Acquirer/Processor Platform Leadership
Industries to apply (based on industry list alignment)
PAY360 buyers commonly map best to the following industry categories (from the provided industry list):
- Financial Services
- Internet
- Computer Software
- Computer & Network Security
- Marketing & Advertising (for payments growth initiatives and partner campaigns—secondary)
- Information Technology & Services (payments technology operations—secondary)
- Market Research (secondary: payments insights, advisory—conditional)
- International Trade & Development (secondary: cross-border commerce—conditional)
- Telecommunications (occasionally relevant for mobile payments/identity ecosystems—conditional)
6️⃣ Estimated attendance (expected total footfall)
The official website provides “Key Figures from the Last PAY360,” which we can use for planning and scaling:
- 6,000+ Professionals exploring the exhibition
- 1,500+ Conference Delegates
- 300+ Merchant VIPs
- 120+ Exhibitors
- VP+ representation: 59%
- Media brands: 40+ covering PAY360
For deep research forecasting on footfall density: because the event is built as both conference and dedicated payments exhibition, we would expect the highest “buyer-conversion likelihood” to come from the overlaps: merchant VIP sessions, exhibitor meeting zones, and conference networking moments.
7️⃣ Key focus areas & buyer engagement
Key focus areas (what buyers come to discuss)
- Payments ecosystem strategy (aligning policy, product, partnerships, and deployment)
- Merchant payment challenges (reinforced by the co-located Merchant Transact 360)
- Next-gen paytech, including AI-enabled payments capabilities (Innovation Theatre)
- Global case studies and cross-market learnings (Global Exchange Theatre)
- Fintech innovation & partnership discovery (Fintechs Pitch Live)
- Networking and pre-event meeting efficiency (AI-powered networking)
- Merchant experience improvement (tap/n taste style zones exist to keep engagement high while maintaining continuous networking)
How buyers are likely to engage
- Structured meeting behavior: conference delegates plus AI networking implies buyers will be open to scheduled meetings.
- Solution validation mindset: exhibitor and innovation theatre content suggests attendees want to compare capabilities and practical outcomes.
- Partnership-driven conversations: because PAY360 spans policy/regulators through merchants and processors, it supports multi-stakeholder discussions (standards, compliance, and implementation).
8️⃣ Client-product fit: buyers most likely to match your requirements
To identify the best buyer segments and produce a “buyer-fit” research output that matches your exact needs, we need to review your product positioning. The official PAY360 attendee mix is broad—so the final “best buyers” depend on what your client sells.
Please share your client website URL (the exact domain). Once reviewed, we will map your product to the highest-probability buyer types attending PAY360.
What we will do after receiving your client website
- Extract your product category (e.g., fraud/risk, payments orchestration, merchant acquiring enablement, compliance, card acceptance tooling, identity/authentication, analytics, or payments infrastructure)
- Align product category to the PAY360 ecosystem segments (banks, merchants, processors, card networks, big tech, regulators)
- Recommend the top buyer job titles and the best industry filters for your Apollo-style segmentation categories from your provided list
- Prioritize buyer targets based on highest intent fit for conference and merchant-focused content (including Merchant Transact 360)
Interim mapping guidance (until we review your website)
- If your client sells fraud/risk/compliance tooling → prioritize Risk, Fraud, Compliance & Regulatory leadership in Financial Services and Computer & Network Security.
- If your client sells payments software/platform/integration → prioritize Payments Product, Platform, Partnerships in Computer Software and Internet.
- If your client sells merchant payments solutions → prioritize Merchant payments operations, Merchant acquisition leaders, and payments strategy stakeholders in Financial Services.
- If your client sells AI/digital assets enablement → prioritize Innovation/Transformation leaders aligned to the Innovation Theatre themes.
9️⃣ Final recommendation (buyer-list relevance score for PAY360)
Based on official positioning (“meet the entire payments ecosystem under one roof”), conference + exhibition scale, and the presence of dedicated merchant content (Merchant Transact 360), PAY360 is strongly relevant for research targeting payments decision-makers and high-intent stakeholders.
Recommendation: High-priority event for payments buyers and ecosystem partnership leads.
Quality expectation: Strong buyer density for: merchant VIP stakeholders, payments strategy leadership, acquiring/processor leaders, and paytech partnership evaluators—especially when the client’s product strongly matches merchant payment challenges, risk/compliance, orchestration, or payments modernization.
Quick next step
Please send your client website URL so we can confirm the best buyers (company types + job titles) most likely to match your product and produce a tighter, higher-precision buyer targeting plan for PAY360 2027.
Data sheet
PAY360 – Event Attendee & Buyer Profile Analysis
Event Date: 21–22 April 2027
Location: ExCeL, London, United Kingdom
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Event Name | PAY360 |
| Event Date | 21–22 April 2027 |
| Event Status | Upcoming |
| Venue | ExCeL London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | The Payments Association |
| Official Event Website | pay360event.com |
| Event Type | Conference + exhibition + networking event |
| Primary Category | Banking & Finance |
| Secondary Applicable Categories | IT & Technology; Telecommunication; Retail; Logistics & Transportation; Security & Defense |
| Audience Reach | Global payments ecosystem |
| Estimated Attendance / Expected Footfall | 6,000+ professionals expected based on official website messaging and prior-year figures |
| Attendance Data Reliability | High for historical benchmark; current-year attendance not publicly confirmed by the organizer |
| Main Purpose of Event | To connect the payments ecosystem for education, sourcing, partnerships, networking, innovation, and commercial deal-making |
About the Event
PAY360 is a major payments-focused conference and exhibition positioned as “the largest dedicated payments focused event” in the UK market. The official event messaging describes it as the largest gathering of the payments ecosystem, bringing together policy makers, regulators, banks, merchants, big tech, card networks, acquirers, processors, fintechs, and related solution providers.
The event matters because payments is a cross-industry buying center with strong budget ownership across finance, product, operations, technology, risk, compliance, merchant acquisition, and partner channels. For exhibitors and attendees, PAY360 offers direct access to decision-makers seeking payment acceptance, fraud prevention, AI-enabled workflows, digital assets, merchant services, embedded finance, infrastructure modernization, and ecosystem partnerships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Banks and financial institutions | Retail banks, commercial banks, challenger banks, building societies | Payment strategy, merchant acquiring, card issuing, digital banking, fraud, compliance | High-value buyers for payment infrastructure, security, automation, and integration services |
| Payment service providers | PSPs, gateways, processors, acquirers, payment orchestration firms | Product selection, vendor evaluation, partnerships, infrastructure procurement | Direct buyers for software, fraud tools, KYC/AML, APIs, cloud, and fintech partnerships |
| Merchants and retailers | Large retailers, omnichannel brands, e-commerce operators, marketplaces | Payments acceptance, checkout optimization, fraud reduction, customer experience | Strong prospects for payment acceptance, POS, tokenization, and digital checkout vendors |
| Fintech founders and product leaders | Fintech startups, scale-ups, embedded finance providers, regtechs | Partnerships, fundraising visibility, go-to-market, technical buying | Good fit for SaaS, cloud, APIs, compliance, and infrastructure suppliers |
| Policy makers and regulators | Central banks, treasury teams, payment regulators, public agencies | Policy shaping, market oversight, standards, licensing, procurement influence | Relevant for advisory firms, compliance providers, and industry infrastructure vendors |
| Card networks and scheme partners | Card networks, scheme-adjacent service providers, rails operators | Platform partnerships, fraud mitigation, network innovation, merchant programs | Useful target set for enterprise software, security, data, and integration partners |
| Risk, fraud, compliance, and legal teams | Banks, PSPs, merchants, fintechs, insurers | Vendor evaluation, controls, KYC/AML, fraud tooling, regulatory readiness | High relevance for security, identity, data, and governance solutions |
| Technology and architecture teams | Enterprise IT, fintech engineering, platform teams, solution architects | Integration decisions, infrastructure procurement, vendor technical evaluation | Strong fit for SaaS, cloud, cybersecurity, data, and middleware suppliers |
| Association, media, and advisory leaders | Payments associations, trade media, consultancies, analysts | Influence, research, sponsorship, community building, market visibility | Useful for thought leadership, PR, and partnership opportunities |
| Merchants VIP / enterprise buyers | High-volume merchants and enterprise commerce teams | Checkout, payment acceptance, omnichannel commerce, cost optimization | High-conversion buyer group for payment acceptance and commerce tooling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: London | Very high local attendance | High | London is the UK’s primary payments, fintech, banking, and merchant services hub |
| Host region: Greater London / South East England | Strong regional business travel | High | Nearby banks, fintechs, law firms, consultancies, and merchants can attend in person |
| United Kingdom | National attendee base | Very High | The event is positioned as a major UK-wide payments gathering |
| European payments hubs | Ireland, France, Germany, Netherlands, Switzerland, Nordics | Medium to High | Likely cross-border attendee mix due to the event’s ecosystem focus |
| Global fintech and merchant networks | International speakers, sponsors, and buyers | Medium | Official site references global speakers and the worldwide payments ecosystem |
| North America, Middle East, APAC | Selective senior visitors, investors, and partnership teams | Low to Medium | Likely international presence where payments strategy has global scope |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site positions PAY360 as the event for the entire payments ecosystem, with global speakers and cross-border relevance |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Mastercard | Card network / ecosystem buyer | Payments infrastructure, merchant programs, fraud, data, and partnership buying center | mastercard.com | VP Partnerships, Director Product, Head of Fraud, Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Visa | Card network / ecosystem buyer | Relevant for payment rails, merchant acceptance, and ecosystem partnerships | visa.com | VP Product, Partnerships Director, Acquiring Lead, Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Barclays | Bank / merchant acquiring buyer | Banking and payment operations, merchant services, and digital transformation needs | barclays.com | Director of Payments, Head of Procurement, CIO, VP Merchant Services | Strong Market Fit, Attendance Not Confirmed |
| HSBC | Bank / global payments buyer | Large-scale payments modernization, fraud prevention, and cross-border transaction management | hsbc.com | Global Head of Payments, Procurement Director, Risk Director, Product Owner | Strong Market Fit, Attendance Not Confirmed |
| NatWest Group | Bank / UK payments buyer | Strong UK presence and direct relevance to payment products and merchant solutions | natwestgroup.com | Payments Director, Strategic Sourcing Manager, CTO, Head of Operations | Strong Market Fit, Attendance Not Confirmed |
| Worldpay | PSP / acquirer buyer | Core audience for payments infrastructure, fraud, onboarding, and merchant acceptance solutions | worldpay.com | VP Product, Head of Partnerships, Engineering Director, Risk Lead | Strong Market Fit, Attendance Not Confirmed |
| Adyen | PSP / enterprise commerce buyer | Enterprise payments, omnichannel, orchestration, and global expansion use cases | adyen.com | Global Partnerships, Product Lead, Tech Director, Risk & Compliance Manager | Strong Market Fit, Attendance Not Confirmed |
| Revolut | Fintech / digital banking buyer | Rapidly scaling financial platform with strong need for vendor partnerships and payments tooling | revolut.com | Head of Payments, Procurement Lead, Product Manager, Security Director | Strong Market Fit, Attendance Not Confirmed |
| Tesco | Retail merchant buyer | High-volume retail payments, checkout, loyalty, and fraud reduction needs | tesco.com | Payments Manager, Category Manager, Digital Commerce Lead, IT Director | Strong Market Fit, Attendance Not Confirmed |
| Amazon | E-commerce / marketplace buyer | Payments, identity, fraud, checkout, and global transaction operations | amazon.com | Director Payments, Procurement Manager, Product Manager, Security Architect | Strong Market Fit, Attendance Not Confirmed |
| Uber | Platform / mobility buyer | High-frequency consumer and merchant payments with fraud and cross-border complexity | uber.com | Head of Payments, Strategic Partnerships, Finance Systems Lead, Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| Expedia Group | Travel / marketplace buyer | Payments orchestration, chargebacks, fraud, and global checkout optimization | expediagroup.com | Director of Payments, Fraud Lead, Procurement, Product Owner | Strong Market Fit, Attendance Not Confirmed |
| Vodafone | Telecom / billing buyer | Recurring billing, digital commerce, payments security, and customer transaction flows | vodafone.com | Finance Systems Director, Head of Payments, IT Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Lloyds Banking Group | Bank / payments buyer | Payments modernization, risk, procurement, and merchant services opportunities | lloydsbankinggroup.com | Procurement Director, Head of Payments, CIO, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns vendor strategy and enterprise buying decisions |
| 2 | VP Procurement / Director of Procurement | Procurement | VP / Director | Evaluates suppliers, contracts, and commercial terms |
| 3 | Head of Payments / Payments Director | Payments / Finance | Director / Head | Primary owner for payment stack decisions |
| 4 | CIO / CTO | IT / Technology | Executive | Approves enterprise architecture, platforms, and security investments |
| 5 | Director of Product / Product Manager | Product | Director / Manager | Shapes roadmap for payments features and integrations |
| 6 | Head of Fraud / Fraud Operations Lead | Risk / Security | Head / Director | Buyer for fraud tooling, analytics, and identity products |
| 7 | Director of Partnerships | Business Development | Director | Relevant for ecosystem deals, platform integrations, and co-selling |
| 8 | Merchant Services Leader / Acquiring Director | Commercial / Payments | Director / VP | Manages merchant payment products and supplier selection |
| 9 | Compliance / AML / KYC Director | Risk / Compliance | Director / Head | Key decision-maker for regulated vendor tooling |
| 10 | Operations Director / Program Manager | Operations | Director / Senior Manager | Implements platform changes and process improvements |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Financial Services | Core industry for banks, PSPs, and payments platforms | Banking, acquiring, issuing, embedded finance |
| 2 | Banking | Large share of attendee and buyer universe | Retail and commercial banking decision-makers |
| 3 | Information Technology & Services | Payments technology, integration, and enterprise infrastructure | Software, cloud, and integration buyers |
| 4 | Computer Software | Core for SaaS, orchestration, fraud, and workflow tools | Enterprise software procurement |
| 5 | Computer & Network Security | Fraud, identity, access, and transaction security are central themes | Security leaders and compliance buyers |
| 6 | Retail | Merchant-side payment decision-makers attend for checkout and acceptance solutions | Retail payments modernization |
| 7 | Internet | Digital commerce and platform businesses depend heavily on payment performance | E-commerce, marketplaces, digital platforms |
| 8 | Logistics & Supply Chain | Cross-border payments and B2B settlement are relevant in logistics networks | Freight, mobility, and distribution buyers |
| 9 | Telecommunications | Recurring billing, digital wallets, and customer payment systems matter | High-volume billing and customer payment operations |
| 10 | Management Consulting | Consultants influence transformation programs and buying decisions | Advisory-led sales and channel partnerships |
| 11 | Government Administration | Policy makers, regulators, and public-sector payment leaders may attend | Public-sector payment modernization |
| 12 | Wholesale | B2B payment flows, trade credit, and settlement infrastructure | Distributors and B2B commerce buyers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 6,000+ professionals | Estimated / historical benchmark | Official website “Key Figures from the Last PAY360” | Current-year attendance figure not publicly confirmed by the organizer |
| Exhibitor count | 120+ exhibitors | Historical benchmark | Official website “Key Figures from the Last PAY360” | Useful for exhibitor-targeting and account mapping |
| Conference delegates | 1,500+ delegates | Historical benchmark | Official website “Key Figures from the Last PAY360” | Indicates strong B2B list-building potential |
| Merchant VIPs | 300+ | Historical benchmark | Official website “Key Figures from the Last PAY360” | Especially valuable for merchant-side prospecting |
| Speaker count | 200+ speakers | Officially stated on website | Official website conference section | Supports strong decision-maker density |
| Sponsor count | Multiple sponsor tiers | Confirmed structure, not a numeric count | Official 2027 sponsor section | Good for sponsor mapping, but exact count not publicly listed |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Payments infrastructure | Scalable, reliable transaction processing | Meet PSPs, banks, and merchants evaluating next-gen stacks | Gateways, orchestration, APIs, processing platforms |
| Fraud and risk | Reduce chargebacks, account takeover, and payment fraud | Target risk leaders and compliance stakeholders | Fraud engines, identity, scoring, case management |
| AI and automation | Efficiency, decisioning, and operational automation | Position AI for underwriting, fraud, support, and reconciliation | AI software, workflow automation, analytics |
| Digital assets / innovation | Understand next-gen payment models and rails | Engage innovators and strategic buyers in showcase sessions | Tokenization, digital asset infrastructure, innovation consulting |
| Merchant acceptance | Improve checkout, approval rates, and cost of acceptance | Ideal for retailers and enterprise merchants | POS, payment links, APMs, checkout optimization |
| Compliance and regulation | Meet regulatory requirements with lower operational burden | Strong for banks, fintechs, and regulated PSPs | KYC/AML, screening, reporting, governance tools |
| Networking and partnerships | Find counterparties and channel partners | High-value matchmaking and relationship building | Partnership programs, APIs, integrator alliances |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is dedicated to payments, with clear buyer-side participation from banks, merchants, PSPs, and regulators |
| Decision-maker availability | High | Official site cites VP+ representation and senior ecosystem participation |
| Data collection potential | High | Strong potential for attendee, exhibitor, sponsor, and speaker list building |
| Apollo targeting potential | Very High | Clear industry, title, and department filters align well with payments buying centers |
| Geographic targeting potential | High | London is a strong hub for UK and European payments decision-makers |
| Best outreach approach | Multi-threaded account-based outreach | Target procurement, payments, product, risk, and IT stakeholders in the same account |
| Overall lead quality | Very High | Excellent event for B2B attendee list building and payments-sector pipeline generation |
| Best use case | Lead generation and account mapping | Best suited for prospecting, sponsorship ROI analysis, and buyer intent campaigns |
| Limitations / risks | Current-year attendee list not public | Buyer-company lists should be validated against official 2027 exhibitor/speaker updates when available |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Financial Services, Banking, Information Technology & Services, Computer Software, Computer & Network Security, Retail, Internet, Logistics & Supply Chain, Telecommunications, Management Consulting | Focus on the most relevant buyer ecosystems for payments |
| Departments | Procurement, Finance, Product, IT, Engineering, Security, Risk, Compliance, Partnerships, Operations | Capture multi-stakeholder buying committees |
| Seniority | Manager, Senior Manager, Director, VP, C-level | Prioritize decision-makers and budget owners |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Head of Payments, Payments Director, Director of Product, CIO, CTO, Risk Director, Fraud Manager, Partnership Director, Merchant Services Director | Zero in on the most commercially relevant contacts |
| Geography | United Kingdom, Greater London, Ireland, Netherlands, Germany, France, Switzerland, Nordics | Align with PAY360’s London location and European buyer base |
| Employee size | 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+ | Capture both scale-up fintechs and enterprise buyers |
| Keywords | payments, merchant services, acquiring, issuing, fraud, chargebacks, checkout, KYC, AML, orchestration, PSP, fintech | Refine list to payments-specific buying intent |
| Company type | Public companies, enterprise firms, regulated financial institutions, fintech scale-ups | Increase quality and commercial relevance |
| Revenue range | $50M+, $100M+, or local equivalent where available | Prioritize accounts with actual payment technology budgets |
Suggested Apollo Search Logic: (payments OR merchant services OR acquiring OR issuing OR fraud OR checkout OR orchestration OR KYC OR AML) AND (procurement OR product OR partnerships OR IT OR security OR compliance OR finance) AND location in United Kingdom or Europe, with seniority Manager+ and employee size 201+.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| PAY360 Official Website | Official organizer source | Event name, 2027 dates, venue, London location, organizer, theme, attendance benchmark, exhibitor benchmark, speaker benchmark | Very High |
| The Payments Association | Organizer website | Organizer identity and ecosystem positioning | Very High |
| Why So Many Visit PAY360 | Official event page | Audience rationale, buyer mix, ecosystem relevance | Very High |
| Previous Speakers | Official event archive | Speaker-program structure and seniority signal | High |
| Exhibitors | Official event directory | Exhibitor presence and sponsor/exhibitor ecosystem | High |
| ExCeL London | Venue website | Venue identity and London host location | High |
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