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About this event
Online Retailer (Conference & Expo) — Event Overview
Online Retailer is Australia’s largest ecommerce conference and expo, taking place 22–23 July 2026 at ICC Sydney (Darling Harbour), Australia. Across two days, the event brings together retail leaders and ecommerce innovators to learn, connect, and do business—regardless of where an organisation is in its online retail journey.
What the event is about
Online Retailer is designed for enterprise retailers, growing brands, SMBs, and ecommerce innovators who want practical, actionable guidance. Attendees can explore what’s next in ecommerce through a mix of conference programming, hands-on workshops, and real-world case studies. The program is structured to help businesses scale smarter, improve performance, and stay ahead of emerging ecommerce trends.
Who the event is built for
The event focuses on the ecommerce ecosystem, drawing together businesses that are directly operating in online retail and teams looking to support ecommerce growth. Online Retailer messaging highlights a strong emphasis on industry collaboration, with a mix of retailer organisations and solution providers under one roof.
Speakers, workshops, and content depth
Over the two days, the conference features 200+ international and national speakers along with in-depth workshops and real-world case studies. This provides multiple pathways for attendees to engage with ecommerce strategy and implementation—whether they’re looking for new ways to drive growth, enhance performance, or identify relevant technologies and solutions.
Expo and solutions available
Online Retailer also includes an expo featuring 150+ leading solution providers ready to help address ecommerce challenges. With nearly 4,000 industry peers expected under one roof, the expo is positioned as a key environment for evaluation, discovery, and industry connection across ecommerce needs.
Event schedule
- Wednesday, 22 July 2026: 8:30am – 5:00pm
- Thursday, 23 July 2026: 8:30am – 5:00pm (including ORIAS)
The venue is ICC Sydney, Darling Harbour, known for being super accessible, with travel and planning information provided on the event website.
Registration options (pass types)
Attending is described as customizable via different pass options, including:
- Show Floor Pass
- B2B Ecommerce Unlocked Pass
- Premium All Access Pass
Registration guidance also notes that visitor registration is strictly for retailers. Non-retailers (including businesses providing solutions or services such as technology, marketing, logistics, or operations) can register under the non-retailer category.
Additional highlighted feature: ORIAS
Australia Post ORIAS is presented as the premier awards for the ecommerce industry in Australia, and it occurs as part of the event on 23 July 2026.
Why attend
Online Retailer is positioned as a powerful meeting place for Australia’s ecommerce community—built to help organisations find the right insights, solutions, and connections needed to succeed in online retail. Whether attendees are focused on strategy, performance improvement, innovation, or solution discovery, the event’s conference + expo format is designed to support business outcomes.
Data sheet
Online Retailer – Event Attendee & Buyer Profile Analysis
Event Date: 22–23 July 2026
Location: ICC Sydney, Sydney, New South Wales, Australia
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Online Retailer |
| Event Date | 22–23 July 2026 |
| Event Status | Upcoming |
| Venue | ICC Sydney |
| City | Sydney |
| State / Region | New South Wales |
| Country | Australia |
| Organizer | RX Global |
| Official Event Website | onlineretailer.com |
| Event Type | Conference & Expo |
| Primary Category | Retail & E-commerce |
| Secondary Applicable Categories | IT & Technology; Logistics & Transportation; Business Services; Marketing & Advertising |
| Audience Reach | National, with international solution providers and speakers |
| Estimated Attendance / Expected Footfall | Nearly 4,000 industry peers referenced by the organizer; treated as an organizer-provided estimate |
| Attendance Data Reliability | Moderate to high for directional planning; attendance figure not independently audited |
| Main Purpose of Event | To connect retail and ecommerce leaders with education, solutions, networking, and commercial buying opportunities |
About the Event
Online Retailer is positioned as Australia’s largest ecommerce conference and expo, bringing together enterprise retailers, growing brands, SMBs, and ecommerce innovators. The event combines conference sessions, workshops, exhibitions, and networking formats to support commercial decision-making across the online retail value chain.
The event matters because it sits at the intersection of retail growth, ecommerce technology, digital marketing, fulfillment, and operational performance. For suppliers, it is a strong B2B environment for reaching buying committees, solution evaluators, and retail decision-makers who are actively seeking tools, services, and partnerships to improve conversion, customer experience, logistics, and scale.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail executives | Enterprise retailers, omnichannel brands, marketplace operators | Set strategic priorities, budgets, and vendor approvals | Primary audience for ecommerce platforms, CX, analytics, and retail operations solutions |
| Ecommerce leaders | Retailers, DTC brands, multi-brand merchants | Own channel performance, vendor selection, and digital roadmap | High-value buyers for commerce platforms, CRO, personalization, and integrations |
| Digital transformation and IT teams | Retail IT, enterprise architecture, security, data teams | Influence systems, architecture, cybersecurity, and implementation decisions | Relevant for software, cloud, security, integration, and data vendors |
| Procurement and sourcing teams | Retail procurement, category procurement, vendor management | Manage RFPs, vendor onboarding, commercial negotiation, and renewals | Important for solution providers seeking formal buying cycles |
| Operations leaders | Retail operations, ecommerce operations, fulfillment operations | Drive process efficiency, service levels, and execution | Key audience for logistics, warehouse, OMS, and automation vendors |
| Supply chain and logistics teams | Retail supply chain, 3PL users, fulfillment and last-mile teams | Influence distribution, inventory, transport, and service delivery | Strong fit for freight, warehousing, parcel, and inventory technologies |
| Marketing and growth teams | Performance marketing, CRM, lifecycle, media buyers | Manage demand generation, conversion, retention, and budget allocation | Relevant for advertising, martech, attribution, email, and CDP vendors |
| Founders and SMB owners | Independent ecommerce brands, online-first SMEs | Direct budget authority and fast purchasing decisions | Valuable for SaaS, agencies, fulfillment, and packaged services |
| Solution providers / partners | Technology vendors, agencies, logistics firms, consultants | Business development, channel partnerships, reselling | Important for co-selling, channel, and partnership generation |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Sydney | Strong local attendance from Sydney-based retailers, brands, agencies, and technology partners | High | ICC Sydney location makes same-day attendance practical for NSW buyers |
| Host state / region: New South Wales | Buyers from Greater Sydney, Newcastle, Wollongong, and regional NSW | High | Largest concentration of retail headquarters and ecommerce operations in Australia |
| Nearby business hubs | Melbourne, Brisbane, Canberra, Gold Coast, Adelaide | Medium to high | Short-haul domestic travel supports executive attendance |
| National reach | Australian retailers, ecommerce brands, logistics providers, SaaS vendors | Very high | Organizer language indicates a countrywide ecommerce community |
| International reach | International speakers and solution providers, especially APAC-based vendors | Medium | More likely to be solution-side than buyer-side international travel |
| Trade corridors | APAC retail tech, ecommerce services, cross-border fulfillment, import/export support | Medium | Useful for vendors targeting regional expansion and cross-border commerce |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as Australia’s largest ecommerce conference and expo, with broad domestic buyer relevance. |
| Secondary: International | Supplementary reach | International speakers, sponsors, and solution providers increase global relevance, though the buyer core remains Australian. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Woolworths Group | Retailer | Large retail technology and omnichannel buyer with complex digital commerce needs | woolworthsgroup.com.au | Head of Ecommerce, CIO, Digital Product Director | Strong Market Fit, Attendance Not Confirmed |
| Coles Group | Retailer | National retailer with major ecommerce, loyalty, and supply chain investment needs | colesgroup.com.au | VP Digital, Ecommerce Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Kmart Australia | Retailer | Mass retail operator with online merchandising, fulfillment, and customer experience priorities | kmart.com.au | Digital Commerce Director, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Bunnings Group | Retailer | Large omnichannel retailer with customer journey, logistics, and data platform requirements | bunnings.com.au | GM Ecommerce, IT Director, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Myer | Retailer | Fashion and department store retailer with digital commerce and CRM priorities | myer.com.au | Ecommerce Director, CRM Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| David Jones | Retailer | Premium retail brand with strong need for omnichannel and digital marketing solutions | davidjones.com | Head of Digital, Trading Director, CX Lead | Strong Market Fit, Attendance Not Confirmed |
| THE ICONIC | Ecommerce retailer | Pure-play ecommerce company aligned to platform, fulfillment, and growth tooling | theiconic.com.au | VP Ecommerce, Product Manager, Head of Operations | Strong Market Fit, Attendance Not Confirmed |
| Chemist Warehouse | Retailer | High-volume retail with digital commerce, category, and logistics requirements | chemistwarehouse.com.au | Commercial Director, Ecommerce Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| JB Hi-Fi | Retailer | Retail tech buyer with strong ecommerce, inventory, and fulfillment use cases | jbhifi.com.au | IT Director, Ecommerce Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Adore Beauty | Ecommerce retailer | Digital-first retailer suited to conversion, analytics, and retention offerings | adorebeauty.com.au | CMO, Ecommerce Lead, Data & Analytics Manager | Strong Market Fit, Attendance Not Confirmed |
| Catch Group | Marketplace / ecommerce operator | Marketplace model creates demand for platform, ads, logistics, and seller tools | catch.com.au | Marketplace Director, Partnerships Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Digital Officer / Chief Ecommerce Officer | Executive | C-level | Owns strategy, budget, and major vendor decisions for ecommerce growth |
| 2 | Ecommerce Director / Head of Ecommerce | Ecommerce | Director / Head | Primary buyer for commerce platforms, CRO, payments, and merchandising tools |
| 3 | CIO / IT Director | IT | Executive / Director | Influences architecture, integrations, security, and enterprise tech stack |
| 4 | Procurement Manager / Category Manager | Procurement | Manager | Runs vendor evaluation, commercial negotiation, and purchasing workflows |
| 5 | Supply Chain Director / Logistics Director | Supply Chain | Director | Important for fulfillment, inventory visibility, 3PL, and transport technology |
| 6 | Operations Director / Ecommerce Operations Manager | Operations | Director / Manager | Evaluates process efficiency, service delivery, and operational technology |
| 7 | CRM Manager / Lifecycle Marketing Manager | Marketing | Manager | Relevant for retention, customer data, automation, and personalization vendors |
| 8 | Data & Analytics Director / Head of BI | Data / Analytics | Director / Head | Owns performance measurement, customer analytics, and reporting infrastructure |
| 9 | Partnerships Director / Business Development Director | Partnerships | Director | Relevant for solution providers seeking channel, integration, and reseller opportunities |
| 10 | Founder / Managing Director | Executive | Owner / C-level | SMB and mid-market buyers often move quickly on service and SaaS purchases |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Retail | Core industry for the event’s attendee base | Retailer and omnichannel buyer targeting |
| 2 | Consumer Goods | Many DTC and branded ecommerce attendees sell consumer products | Brand-side ecommerce decision makers |
| 3 | Information Technology & Services | Technology buyers and solution providers are central to the expo | Commerce, data, integration, and security solutions |
| 4 | Internet | Digital-first commerce and platform businesses align strongly | Platform, SaaS, and growth tools |
| 5 | Logistics & Supply Chain | Fulfillment and delivery are major retail pain points | 3PL, warehousing, transport, last-mile tech |
| 6 | Marketing & Advertising | Growth, retention, and customer acquisition are event-relevant topics | Performance media, CRM, attribution, creative services |
| 7 | Consumer Goods | Brands selling through retail and DTC channels need ecommerce support | Omnichannel and marketplace growth |
| 8 | Computer Software | Most sponsor and exhibitor solutions are software-led | SaaS vendor targeting |
| 9 | Management Consulting | Strategy, transformation, and implementation advisory are relevant | Consulting and advisory lead generation |
| 10 | Wholesale | Wholesale and distribution buyers may attend for ecommerce enablement | B2B commerce and digital ordering tools |
| 11 | Facilities Services | Relevant for fulfillment centers, retail stores, and operational environments | Store and warehouse operations support |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Nearly 4,000 | Organizer-provided estimate | Official website homepage copy | Useful for sales planning; not independently audited |
| Exhibitor count | 150+ | Confirmed on official website | Official website homepage copy | Indicates a substantial solution-provider presence |
| Speaker count | 200+ | Confirmed on official website | Official website homepage copy | Strong content-led engagement potential |
| Historical attendance figure | Not publicly confirmed by organizer | Unavailable | Official site content reviewed | Use organizer estimate only unless a verified attendee total is published |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Ecommerce platform | Scalability, flexibility, and conversion optimization | Demonstrate architecture, integrations, and case studies | Commerce platforms, CMS, headless tools |
| Payments | Friction reduction, fraud control, and checkout conversion | Offer ROI on authorization rates and conversion uplift | Payment gateways, fraud tools, BNPL |
| Logistics and fulfillment | Faster delivery, inventory accuracy, lower shipping cost | Show service levels, network coverage, and automation | 3PL, parcel, warehousing, OMS/WMS |
| Data and analytics | Customer insight, attribution, forecasting | Lead with dashboards, predictive analytics, and measurement | BI, CDP, analytics, attribution software |
| Marketing automation | Retention, personalization, lifecycle engagement | Map use cases to revenue lift and customer lifetime value | CRM, email, SMS, journey orchestration |
| Retail operations | Process efficiency, stock visibility, store-to-web alignment | Target operational leaders and category owners | Workflow software, inventory planning, POS integration |
| Cybersecurity | Protect customer data, transactions, and systems | Position around risk, compliance, and platform security | Security software, identity, fraud prevention |
| AI and automation | Improve merchandising, service, and operational productivity | Demonstrate practical use cases with measurable returns | AI copilots, search, recommendations, workflow automation |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is built around retail, ecommerce, and solution buying. |
| Decision-maker availability | High | Executive, director, and manager-level attendees are likely. |
| Data collection potential | High | Exhibitor and speaker directories are strong prospecting inputs; attendee names may be limited. |
| Apollo targeting potential | Very High | Retail, ecommerce, software, logistics, and marketing industries map well to Apollo filters. |
| Geographic targeting potential | High | Australia-first with strong NSW concentration and national reach. |
| Best outreach approach | High-touch B2B | Target account-based outreach to retailers, brands, and solution providers with a specific use case. |
| Overall lead quality | Very High | Strong commercial intent environment with many decision-makers and budget holders. |
| Best use case | Attendee list sales, sponsor lead generation, exhibitor targeting | Highly suitable for prospecting into retail and ecommerce buying committees. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly provided in the supplied website text; buyer confirmation is limited without the event directory. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail; Information Technology & Services; Internet; Logistics & Supply Chain; Marketing & Advertising; Consumer Goods; Computer Software; Management Consulting | Align search results to the core buyer ecosystem |
| Departments | Ecommerce, Digital, IT, Procurement, Operations, Supply Chain, Marketing, Data/Analytics, Partnerships | Reach the actual buying committees |
| Seniority | Manager, Director, VP, Head, C-level, Owner | Prioritize budget holders and decision-makers |
| Job titles | Head of Ecommerce, Ecommerce Director, CIO, IT Director, Procurement Manager, Supply Chain Director, Operations Director, CRM Manager, CMO, Founder | Target event-relevant commercial roles |
| Geography | Australia; New South Wales; Sydney metro; Melbourne; Brisbane; Perth; Auckland (optional APAC expansion) | Reflect the event’s domestic buyer concentration and APAC solution reach |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Cover SMB, mid-market, and enterprise retail buyers |
| Keywords | ecommerce, online retail, omnichannel, marketplace, digital commerce, fulfillment, retail technology, customer experience, conversion, merchandising, supply chain | Improve relevance and intent matching |
| Company type | Retailers, brands, marketplaces, technology vendors, logistics providers, agencies | Separate buyer-side accounts from solution-side partners |
Suggested Apollo Search Logic: (industry contains Retail OR Internet OR Consumer Goods OR Computer Software OR Logistics & Supply Chain) AND (title contains ecommerce OR digital OR procurement OR supply chain OR operations OR CIO OR IT Director OR CRM OR marketing) AND (country = Australia OR region = New South Wales) AND (employee_size >= 11).
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Online Retailer Official Website | Official organizer source | Event name, dates, venue, city, organizer, event type, audience description, exhibitor and speaker counts, pass types, and visitor positioning | High |
| ICC Sydney | Venue website | Venue identity and Sydney location verification | High |
| RX Global | Organizer website | Organizer identity and portfolio context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Online Retailer — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds