Olio Capitale - Extra-Virgin Olive Oil Expo
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About this event
Olio Capitale – Extra-Virgin Olive Oil Expo (Trieste, Italia)
Olio Capitale is a specialized international fair dedicated to extra-virgin olive oil (olio EVO) with a focus on typical and high-quality products. The event brings together hundreds of olive oil producers from all Italian olive-growing regions and from abroad, offering visitors the opportunity to discover, taste, and choose exceptional EVO oils.
Date & Venue
- Dates: 12–14 March 2027
- City: Trieste, Italy
-
Venue: Generali Convention Center Trieste
Viale Miramare 24/B
What makes Olio Capitale different
Olio Capitale is presented as the main Italian trade fair dedicated specifically to extra virgin olive oils. With 18 editions and a long-standing track record, it has become a reference point for producers and professionals looking for visibility, commercial opportunities, and meaningful industry interaction.
The fair also supports learning and engagement through a rich program of collateral events, including guided tastings, hands-on labs, talk shows, seminars, and presentations related to oil and the areas where it is produced. Visitors can explore olive oil not only as a product, but also through territory, culture, and craftsmanship.
Audience & participation areas
The event distinguishes between two main visitor journeys:
- Oil Lover (public visitors): visitors who attend to discover, taste, and select oils, with access to the fair atmosphere and many experience-based activities.
- Professional Visitors (business audience): attendees who can explore the market more directly, with dedicated B2B opportunities referenced on the official program pathway and professional participation options.
Key event activities
Olio Capitale includes a complete calendar of experiences designed to connect quality EVO oils with the expertise of tasters, educators, authors, and producers.
- Guided tastings conducted by professional Italian assessors (assaggiatori professionisti).
- Labs and experiential sessions where participants can learn and directly experience how the same dish may taste different when made with different extra-virgin olive oils.
- Talk shows and seminars focused on extra virgin olive oil and on the production territories.
- Book presentations by authors of cooking books and books about olive oil.
- International OLIO CAPITALE contest dedicated to typical and quality extra virgin olive oils produced with passion in the Mediterranean area.
- Oleoturismo and related themes for tourism and experiential approaches linked to olive oil culture (as referenced in the event navigation).
- Week of “Piatto Olio e Cocktail” listed among the collateral events (as included in the official website sections).
Commercial positioning: “Esponi & Vendi”
For producers, brands, and business stakeholders, Olio Capitale positions itself as the place to exhibit, sell, and connect with visitors who are genuinely interested in olive oil excellence. The event highlights:
- opportunities to present and promote EVO oil,
- structured engagement through professional attendance pathways and B2B initiatives for international operators,
- strong visibility supported by the fair’s content and thematic areas.
Why attend
Olio Capitale is designed for those who want an immersive, quality-driven experience centered on extra-virgin olive oil. Whether attending as an Oil Lover or as a Professional Visitor, the fair offers a clear path to: discover, learn, taste, and choose authentic EVO oils tied to Italy’s olive-growing excellence and Mediterranean tradition.
Data sheet
Olio Capitale - Extra-Virgin Olive Oil Expo – Event Attendee & Buyer Profile Analysis
Event date: 12–14 March 2027
Location: Trieste, Italy
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | Olio Capitale - Extra-Virgin Olive Oil Expo |
| Event Date | 12–14 March 2027 |
| Event Status | Upcoming |
| Venue | Generali Convention Center Trieste, Viale Miramare 24/B, Magazzini 27-28-30 (Porto Vecchio) |
| City | Trieste |
| State / Region | Friuli-Venezia Giulia |
| Country | Italy |
| Organizer | Olio Capitale / likely organized with local chamber or fair-operator support; not explicitly stated in the provided page text |
| Official Event Website | oliocapitale.it |
| Event Type | Trade show / B2B and consumer-facing expo / specialty food exhibition |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Hospitality; Business Services |
| Audience Reach | National with international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official site confirms the event format, dates, venue, and B2B programming, but no verified current-year attendance number was provided. |
| Main Purpose of Event | To showcase, taste, compare, source, and sell extra-virgin olive oils, with buyer-facing B2B meetings, education, and market visibility for producers and operators. |
About the Event
Olio Capitale is Italy’s leading specialized expo dedicated to extra-virgin olive oils, with a strong emphasis on quality, origin, tasting, education, and direct commercial engagement. The official site positions the event as a place to discover and compare premium EVOO from across Italy and abroad, supported by guided tastings, workshops, talks, seminars, and the international Olio Capitale competition.
From a market perspective, the event is relevant for olive oil producers, importers, distributors, specialty retailers, foodservice buyers, hospitality operators, and international operators seeking differentiated premium products. Its B2B programming and “professional visitor” pathway make it useful for lead generation, procurement conversations, brand positioning, export development, and buyer-supplier matchmaking in the specialty food sector.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers | Supermarkets, gourmet stores, specialty food chains | Category selection, private label, assortment planning | High-value for premium EVOO listings and private-label sourcing |
| Importers and distributors | Food importers, national distributors, regional wholesalers | Sourcing, portfolio expansion, channel access | Core buyers for cross-border trade and scale distribution |
| Foodservice and hospitality buyers | Hotels, restaurants, catering groups, premium hospitality brands | Menu quality, brand image, cost-to-serve, culinary differentiation | Good fit for premium format bottles, chef-focused lines, and tasting education |
| Procurement and sourcing teams | Food manufacturers, hospitality groups, retail groups, distributors | Vendor onboarding, supplier evaluation, contract negotiation | Important for long-term supply agreements and quality assurance |
| Product development / brand managers | Food brands, private-label teams, specialty import brands | Packaging, positioning, SKU development, shelf differentiation | Relevant for co-packing, packaging, and premium product concepts |
| Export / international trade buyers | Foreign importers, trade agents, cross-border distributors | Market-entry decisions, export partnerships | Strong relevance due to official international B2B meetings |
| Industry consultants and buyers’ agents | Food consultants, sourcing advisors, trade agents | Specification advice, vendor introductions, market intelligence | Useful for relationship-building and indirect deal influence |
| Association leaders and media | Trade associations, culinary media, food press, olive oil councils | Visibility, education, market advocacy, trend coverage | Supports brand reach and category authority, not direct procurement |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Trieste host city | Local visitors, regional trade contacts, hospitality buyers | Medium | Convenient access for foodservice and retail buyers in the city |
| Friuli-Venezia Giulia / Northeast Italy | Regional distributors, specialty retailers, producers, hospitality groups | High | Trieste is well-positioned for Adriatic and Northeast buyer traffic |
| Major Italian commercial hubs | Milan, Venice, Bologna, Rome, Turin, Florence, Naples | High | National buying centers for food retail, distribution, and hospitality procurement |
| Adriatic and Balkan corridor | Croatia, Slovenia, Bosnia and Herzegovina, Serbia, Montenegro | Medium to High | Trieste’s geography supports cross-border trade and import/export relationships |
| Mediterranean export markets | Spain, Greece, France, Portugal, Malta, Cyprus | Medium | Relevant for premium EVOO trade, sourcing, and comparison shopping |
| Long-haul international buyers | Importers, gourmet distributors, food retail groups outside Europe | Medium | Likely limited but commercially valuable international buyer participation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary reach classification | The event is rooted in Italy and explicitly attracts producers from all Italian olive-growing regions, making national buyer coverage the core audience profile. |
| International | Secondary reach description | The official site highlights foreign producers and B2B meetings with international operators, supporting cross-border buyer relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Eataly | Specialty retail / food marketplace | Premium Mediterranean food assortment and private-label potential | eataly.net | Category Manager, Buyer, Procurement Manager, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Coop Italia | Retail cooperative | Large grocery buyer with strong interest in quality and origin claims | cooperazione.it | Buying Manager, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Conad | Grocery retail | National-scale retail sourcing and premium own-brand opportunities | conad.it | Procurement Director, Buyer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Carrefour Italia | Retail grocery | International retailer with premium and private-label sourcing needs | carrefour.it | Category Manager, Sourcing Manager, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| METRO Italia | Wholesale / foodservice | Foodservice supply and specialty food distribution | metro.it | Category Manager, Purchasing Manager, Foodservice Buyer | Strong Market Fit, Attendance Not Confirmed |
| Eataly USA | Specialty retail / import | International premium-food buyer with olive oil category relevance | eataly.com | Import Manager, Category Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Costco Wholesale | Retail wholesale | High-volume grocery and private-label sourcing potential | costco.com | Buyer, Sourcing Director, Private Label Manager | Strong Market Fit, Attendance Not Confirmed |
| Sysco | Foodservice distribution | Large foodservice distributor; relevant for premium oils and chef channels | sysco.com | Category Manager, Product Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Bidfood | Foodservice wholesaler | Buyer for hospitality and catering channels | bidfood.com | Buyer, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Restaurant Brands International | QSR operator | Large food procurement organization with supply chain standards | rbi.com | Director of Procurement, Supply Chain Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality group | Hotel food & beverage procurement and premium guest experience | group.accor.com | Procurement Manager, F&B Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| NH Hotel Group | Hospitality group | Foodservice and guest-quality procurement, especially in Southern Europe | nh-hotels.com | Procurement Director, Purchasing Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Sodexo | Foodservice / facilities services | Large-scale institutional and hospitality procurement | sodexo.com | Category Manager, Procurement Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Autogrill | Travel retail / foodservice | Convenience and travel-channel food procurement, strong Italy relevance | autogrill.com | Buyer, Category Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns supplier strategy and major buying decisions |
| 2 | Category Manager / Buyer | Merchandising / Purchasing | Manager | Controls SKU selection, assortment, and supplier comparison |
| 3 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Evaluates suppliers, pricing, certifications, and commercial terms |
| 4 | Import Manager / International Trade Manager | Import / Trade | Manager | Relevant for cross-border product sourcing and market entry |
| 5 | Food & Beverage Director / Purchasing Manager | Hospitality / Foodservice | Director / Manager | Procures high-quality ingredients and premium menu items |
| 6 | Private Label Manager | Product / Merchandising | Manager | Ideal for premium own-brand olive oil development |
| 7 | Operations Director | Operations | Director | Influences vendor standards, service levels, and product flow |
| 8 | Supply Chain Director | Supply Chain | Director | Important for logistics, sourcing continuity, and vendor reliability |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core sector for olive oil producers, importers, and buyers | Retail, wholesale, and foodservice sourcing |
| 2 | Import & Export | The event supports international trade and market expansion | Importer, distributor, and trade-agent prospecting |
| 3 | Wholesale | Wholesalers are prime targets for bulk and specialty EVOO supply | National distribution and channel expansion |
| 4 | Retail | Retail category buyers are key attendees for premium olive oil | Grocery and specialty-store purchasing |
| 5 | Hospitality | Hotels and restaurants are strong consumers of premium oils | Food and beverage procurement, chef-led purchasing |
| 6 | Logistics & Supply Chain | Distribution and supply continuity are critical for food buyers | Cold-chain/non-cold-chain distribution, stock management |
| 7 | Consumer Goods | Branded packaged foods and premium goods are relevant to the expo | Brand owners and packagers seeking premium differentiation |
| 8 | Marketing & Advertising | Brand storytelling and origin marketing matter in premium EVOO | Brand managers, launch teams, and trade marketing |
| 9 | Food Production | Relevant for processors, packers, and olive-based product manufacturers | Co-packing, bottling, and quality control partnerships |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text reviewed; no attendance number stated | Use as a qualitative event lead source rather than a volume-verified attendee list source |
| Exhibitor count | Not publicly confirmed in provided text | Unavailable | Official site indicates exhibitor catalog available later, but no count in supplied copy | Prior-year exhibitor catalog should be checked when published |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer list in supplied source | Professional visitor and B2B meeting pathway suggests meaningful buyer traffic |
| Speaker count | Not publicly confirmed | Unavailable | Agenda referenced, but no count provided in supplied text | Likely several speakers across seminars, tastings, and talks |
| Historical attendance | Not verified in supplied text | Unavailable | No prior-year attendance figures were provided in the official copy supplied | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Quality and origin certification | Assurance on terroir, grade, and authenticity | Tastings, lab data, certifications, origin storytelling | Certified EVOO, traceability tools, quality documentation |
| Retail assortment | Premium, differentiated SKUs for shelf performance | Buyer meetings around category gaps and private label | Retail-ready packaging, private-label programs |
| Foodservice sourcing | Consistent quality, cost control, chef acceptance | Chef demos, sampling, volume pricing discussions | Foodservice formats, bulk packs, hospitality programs |
| Export / import partnerships | Market access and reliable cross-border logistics | B2B matchmaking with foreign operators | Distributor agreements, importer support, trade terms |
| Brand building and education | Differentiation through storytelling and tasting | Seminars, talks, competitions, media exposure | Marketing assets, packaging design, trade education content |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on specialty olive oil buyers, sellers, and trade operators. |
| Decision-maker availability | High | Likely attendance from procurement, category, export, and commercial leaders. |
| Data collection potential | Medium | Professional visitor and B2B pathways exist, but public attendee lists and counts are limited in the supplied text. |
| Apollo targeting potential | Very High | Clear industry and title mapping to food, retail, wholesale, hospitality, and import/export buyers. |
| Geographic targeting potential | High | Strong opportunities across Italy, the Adriatic region, and broader Mediterranean trade corridors. |
| Best outreach approach | High-touch account targeting | Use buyer-category messaging, origin/quality claims, and commercial sampling offers. |
| Overall lead quality | High | Strong niche event with a clear buyer-supplier fit and tangible B2B commercial intent. |
| Best use case | Lead generation, distributor targeting, specialty retail sourcing, export development | Best for businesses selling premium food products, packaging, logistics, or trade services. |
| Limitations / risks | Medium data visibility | No current public attendance count or official current-year attendee list in the supplied source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Wholesale; Retail; Hospitality; Logistics & Supply Chain; Consumer Goods; Food Production; Marketing & Advertising; Facilities Services | Focus on likely buyers and commercial decision-makers for premium EVOO |
| Departments | Procurement; Purchasing; Sourcing; Merchandising; Supply Chain; Operations; Food & Beverage; Product; Commercial; International Trade | Align outreach to business units that control vendor selection |
| Seniority | Manager; Director; VP; CXO | Prioritize decision-makers and budget holders |
| Job titles | Buyer, Category Manager, Procurement Manager, Purchasing Manager, Sourcing Manager, Import Manager, Export Manager, Supply Chain Director, F&B Director, Merchandise Manager, Private Label Manager | Capture the best-fit roles for trade show outreach and follow-up |
| Geography | Italy; Slovenia; Croatia; Austria; Germany; France; Spain; Greece; broader EU; selected international import markets | Match the event’s regional and international trade footprint |
| Employee size | 11–50; 51–200; 201–1,000; 1,001–5,000; 5,001+ | Capture both niche specialty buyers and large-scale procurement organizations |
| Keywords | olive oil, extra virgin, premium food, specialty food, import, distributor, category management, private label, gourmet, Mediterranean, retail sourcing | Improve contact relevance and campaign response rates |
| Company type | Private, public, family-owned, cooperative, multinational, importer, distributor, retailer | Broaden coverage of buyer organizations across the premium food chain |
Suggested Apollo Search Logic: use an account search combining industries and titles such as: (Food & Beverages OR Retail OR Wholesale OR Hospitality OR Import & Export) AND (Buyer OR Category Manager OR Procurement Manager OR Purchasing Manager OR Sourcing Manager OR Supply Chain Director OR Import Manager) AND geography in Italy or the EU. Add keywords like “olive oil,” “extra virgin,” “private label,” “specialty food,” and “gourmet” for higher precision.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Official Olio Capitale website | Primary source | Event name, 2027 dates, Trieste location, Generali Convention Center venue, B2B positioning, exhibitors, professional visitors, international meetings | High |
| Generali Convention Center Trieste | Venue source | Venue identity and location context for the event site | High |
| Trieste city / destination information | Destination reference | City context and trade-access relevance for Trieste as host location | Medium |
| Provided official website content excerpt | Primary copied text | Verified B2B theme, event format, visitor pathways, tasting/education programming, and “professional visitor” positioning | High |
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