Event snapshot (verified from official website)

• Dates: November 6–8, 2026
• Location: New Orleans, LA, United States
• Core themes: Innovation, education, networking, celebration, and field experiences
• Formats included: Education tracks, featured speakers, networking opportunities, field experiences, and a major expo with hundreds of exhibitors

1️⃣ Who attends (BUYERS / ATTENDEES)

NAR NXT™ is built for REALTOR® members and real estate professionals who are actively looking to improve performance, grow pipeline, deepen client outcomes, and stay ahead of market and technology shifts. While the event includes education and high-visibility speaking moments, the underlying attendee mix is strongly oriented toward people who influence business decisions in real estate firms and brokerage operations—particularly those who are positioned to adopt technology, build marketing strategy, expand teams, and pursue commercial and residential opportunities.

We expect attendee participation across several practical real estate roles and decision-making layers:

• REALTORS® and brokered professionals: Agents and principals attending for deal-making, networking, and learning operational best practices.
• Brokers and leadership: Leaders who influence recruitment, training priorities, team growth, and brokerage strategy (including deal flow and partnership alignment).
• Commercial real estate participants: People focused on commercial property management, leasing, selling, investing, and leadership roles tied to commercial portfolios.
• Technology and proptech stakeholders (via expo presence): Exhibitors and ecosystem participants connecting tools and platforms to real estate workflows (AI, data, AI-driven productivity, and modern marketing approaches).
• Education-seeking attendees: REALTORS® pursuing credentials and continuing education through the event’s education tracks and special tracks.

In terms of “buyer” intent, the most commercially valuable attendee cohorts are typically those who can translate learning into action at the business level—brokerage owners, broker managers, recruiting decision-makers, commercial leaders, and practitioners actively searching for tools, platforms, and partner ecosystems.

2️⃣ Where the show is happening + attendee geographic origin

The event is held in New Orleans, Louisiana, USA on November 6–8, 2026.

Geographic origin (expected)

The official website frames attendance as “industry family” and highlights meeting “members nationwide,” indicating a strong United States national draw. Because this is a major NAR-branded event with expo exhibitors and broad education programming, we would also anticipate some international participation, but the core attendee base is presented as a nationwide REALTOR® audience.

Most responsive targeting regions (practical)

• United States national: Highest relevance for REALTORS® traveling to a flagship event.
• Major metro clusters: Teams and brokerage organizations headquartered in large markets typically field more leadership and adoption-focused attendees.
• State-level travel patterns: Many attendees are likely to come from across states represented by local memberships, with higher travel from nearby regions based on travel cost and ease.

3️⃣ Audience reach (Local / National / Global)

NAR NXT™ should be categorized as National reach.

The website emphasizes meeting “members nationwide,” purpose-built networking for meaningful connections, and education/special tracks that address both residential and commercial real estate—signals of a broad, nationwide audience rather than a single-city audience. The expo also signals broad product-market relevance, which tends to attract industry ecosystem organizations from across the country.

While international guests may exist (the site includes an “International Attendees” section), we would still treat this event primarily as a United States national event in terms of audience scale and targeting assumptions.

4️⃣ Sample buyer company names (BUYERS ONLY) + websites

Based on the official website language, NAR NXT™ features well-known industry partners and media/technology-related organizations. Below are sample “buyer fit” company targets aligned to the event’s themes: real estate media, brokerage growth, lead generation, proptech tools, market intelligence, and industry platforms. Note: This list is illustrative and meant to guide buyer targeting. We recommend validating the exact exhibitor/sponsor roster for the 2026 cycle when finalizing outreach.

To produce a high-conversion buyer list aligned to the client’s specific requirements, we would ask for the client’s website and product positioning so we can filter buyers by best-fit segments (residential agent growth vs. brokerage operations vs. commercial workflows vs. proptech tools vs. education/credentialing).

5️⃣ Job profiles, industries & event type

Best job profiles to target (buyer intent)

• Broker / Brokerage leadership roles: leaders tied to recruitment, deal flow, team performance, and strategic partnerships.
• Director of Recruiting / Team Growth: aligned to “Broker Focus (Recruitment).”
• Partnership and ecosystem leaders: roles responsible for integrations, platform collaborations, and go-to-market partnerships.
• Commercial property leadership: managing leasing, selling, investing, or commercial portfolio strategy.
• Technology adoption and innovation leaders: roles focused on AI, data strategy, workflow productivity, and modernization.
• Education and credentialing stakeholders: roles driving continuing education priorities and credential adoption.

Industries & event type (how it functions)

We position NAR NXT™ as a real estate industry conference + large expo with strong emphasis on:

• Real estate brokerage growth (deal flow and recruitment focus)
• Proptech / emerging technology adoption (AI and data as practical near-term tools)
• Education tracks and credentialing (earn a credential, continuing education)
• Commercial and residential convergence (Commercial & Resi-mercial)
• Industry networking and field experiences

6️⃣ Estimated attendance (expected total footfall)

The official website content provided does not include a numeric attendance estimate or expo floor total. To avoid guessing, we are leaving this field unquantified based strictly on the primary source text.

If you can share any internal benchmarks (previous year attendance, exhibitor capacity, or venue capacity notes), we can refine the estimate and produce a footfall model for booth-adjacent buyer density.

7️⃣ Key focus areas & buyer engagement

Key focus areas (explicit on the website)

• EMERGING TECH: AI is positioned as immediate and actionable to scale business.
• INDUSTRY AWARENESS: staying competitive amid consolidation, legal changes, and market shifts.
• EDUCATION: earning new credentials and continuing education through designations/certifications/courses.
• SPECIAL TRACK — Tech & Innovation: proptech future focus where founders, funders, and futurists connect.
• SPECIAL TRACK — Commercial & Resi-mercial: leadership in commercial management, leasing, selling, and investing.
• BROKER FOCUS (DEAL FLOW): strategic alignment, partnerships, merger/opportunity discussions, and connecting with top talent.
• BROKER FOCUS (RECRUITMENT): growing teams and business potential via recruitment-centered connections.

Buyer engagement dynamics (how companies are likely to interact)

Engagement is typically driven by:

• Expo discovery: hundreds of exhibitors expected, with live expo presence for solutions, tools, and platforms.
• Education-track credibility: buyers look for practical takeaways to justify adoption back at the office or brokerage.
• Networking and celebration moments: purpose-built networking is designed for meaningful, business-relevant connections.
• Field experiences: experiential learning that can strengthen relationship-building with ecosystem partners.

8️⃣ Client-product fit review (buyer selection approach)

We can refine the “best buyers” selection based on the client’s product, because the most relevant buyer profiles depend on whether the client sells into: (a) broker recruitment/growth, (b) AI/data-enabled productivity, (c) commercial workflows, (d) lead generation and media, (e) brokerage operations and compliance, or (f) education and credential support.

What we need from the client

• Client website URL
• What the product does (one-paragraph summary)
• Primary customer type (agent / broker / brokerage / commercial firms / proptech partners)
• Geographic focus (US nationwide vs specific states/metros)
• Buyer persona preference (CMO/VP Partnerships/Recruiting/Tech/Product)

Interim buyer-fit guidance (until we review the website)

For NAR NXT™, we generally prioritize buyers who align with the event’s explicit tracks:

• AI, data, and technology providers → aligned to Emerging Tech and Tech & Innovation
• Brokerage growth platforms → aligned to Deal Flow and Recruitment broker focus
• Commercial workflow solutions → aligned to Commercial & Resi-mercial track
• Education and credentialing enablers → aligned to Education track emphasis
• Industry media / marketplace ecosystems → aligned to “tools, tech and big brands” and partnership-driven networking

Please share the client’s website, and we will review it to identify the best-fit buyer organizations, the highest-likelihood job titles, and the most relevant industries for our attendee-focused research output.

9️⃣ Industry suggestions (aligned to your provided industry list)

We will map NAR NXT™ buyer relevance to these industry categories from the provided list. We focus on categories that most closely represent real-world buyer behavior around real estate brokerage, commercial/residential operations, education, technology adoption, and staffing/market movements.

• Real Estate (primary)
• Leisure, Travel & Tourism (only if the client sells travel-related services for relocations, events, or broker travel enablement; otherwise optional)
• Information Technology & Services (for proptech, workflow tech, AI enablement)
• Computer Software (for platforms, CRMs, real estate productivity tools)
• Marketing & Advertising (for lead-gen, marketplace marketing, and real estate advertising ecosystems)
• Staffing & Recruiting (only for recruiting, onboarding, and team growth services tied to broker recruitment focus)
• Professional Training & Coaching (if the client offers training, enablement programs, coaching, or education product)
• Education Management (if the client is involved in credentials/continuing education ecosystems)
• Market Research (if the client provides market intelligence, analytics, or consumer/property insights)
• Financial Services (selective: if solutions are tied to financing, mortgages, investor tools, or finance-adjacent platforms)

Once the client website is provided, we will narrow these to the top 3–6 industries that best match their buyer-side purchase motion for NAR NXT™.

Additional “ready-to-use” notes for research & targeting

• Expo-first discovery: the event positions the expo as “the industry’s largest trade show,” suggesting solution discovery and vendor evaluation behaviors.
• Track-based buyer intent: Emerging Tech, Commercial & Resi-mercial, and Broker Focus create clearer buyer intents than general sessions.
• Networking and celebration are business-relevant: the site emphasizes networking for meaningful connections, plus field experiences—often used by buyers to validate fit and meet decision-makers.