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About this event
Nursing Live (RCNi) — Deep Research Buyer & Attendee Insights
Event Snapshot (Official Details)
- Event title: Nursing Live
- Date: 9–10 November 2026 (Monday 9th & Tuesday 10th)
- Venue: Hall 2, NEC Birmingham
- City/Country: Birmingham, United Kingdom
- In-person format only: Nursing Live is an in person event only
- Opening hours: Monday 9 Nov (9:30–5:00), Tuesday 10 Nov (9:30–4:30)
Why This Event Matters for Buyers
Nursing Live is positioned as a nursing-focused, profession-wide event designed to connect directly with nurses across levels and specialties. The show combines education/CPD, speaker content, and a diverse exhibitor experience—so buyers engage with both the clinical audience and the operational decision-makers supporting care delivery, learning, and wellbeing.
The official event messaging emphasizes “Shaping the future of nursing,” and highlights multiple engagement themes: careers, learning & development, nursing today (clinical updates), medtech & pharma, and lifestyle & well-being. It also states that exhibitors can talk directly to nurses at all levels and from all specialties, and that there are two days of CPD plus 200+ speakers.
1) Who Attends (BUYERS / ATTENDEES)
A) Primary attendee groups (nurses across the profession)
Based on the event’s official “Where nursing excellence comes together” and “There is something for everyone within the nursing profession” messaging, the core attendee base is clearly nursing professionals, including:
- Students (early-career pathway)
- Registered nurses and clinical nurses (specialties and practice areas)
- Senior leaders (leadership and system-level improvement)
B) Secondary attendee groups that buyers should still consider
Even though the event is explicitly nurse-centered, the programming categories strongly imply additional “influence layers” where buyers often find value:
- CPD participants seeking professional development and topic-specific clinical learning
- Career-development attendees who are looking to meet recruiters to support next roles
- Practice-update attendees interested in evidence-based care and clinical updates
- Wellbeing / lifestyle attendees attracted by self-care, yoga, and lifestyle-focused exhibitor offerings
- Information seekers exploring medtech/pharma innovations and related research
C) Practical buyer-facing takeaway
Nursing Live is not only a “brand awareness” environment. It is structured to support buyer conversations tied to: education (CPD), clinical evidence (nursing today), and practical adoption (medtech/pharma and innovation), while also connecting to the career pipeline (learning + meeting recruiters).
2) Where the Show Is Happening + Attendee Geographic Origin
A) Location
The event is held at Hall 2, NEC Birmingham, Birmingham, United Kingdom.
B) Likely attendee geographic origin (inferred from format and positioning)
The official details confirm an in-person event at a major UK venue (NEC Birmingham). While the event website content does not provide explicit attendee country/city breakdowns, the positioning (“across the profession,” “for everyone within the nursing profession”) suggests that attendance is expected to draw from:
- Local/regional UK nursing community (West Midlands and surrounding regions)
- National UK coverage via nurses attending CPD and professional development events
- Potential international visibility through medtech/pharma and research-linked exhibitors (not explicitly stated for attendee origin)
C) Best-fit geographic targeting for buyer conversations
- UK-wide targeting: Strong relevance for recruiting, CPD-linked learning, and clinical product/innovation discovery.
- West Midlands + Midlands focus: Efficient on-the-ground reach for demonstrations, sampling, and exhibitor conversion.
- National conferences strategy: Buyers should plan to align messaging with CPD topics and specialty relevance rather than relying only on local footfall.
3) Audience Reach (Local / National / Global)
Nursing Live is presented as a profession-wide event held in Birmingham at the NEC, and the content strongly indicates a UK national reach for nurse education, CPD participation, and clinical updates—especially because it is structured as two full days of CPD plus 200+ speakers and includes medtech/pharma and career-support components.
The website content does not explicitly claim “global” attendance reach, so we treat the reach as: Local/Regional + National (UK-first), with possible international exhibitor participation influences.
4) Sample Buyer Company Names (BUYERS ONLY) + Websites
Below we provide buyer-style target company categories that commonly align with Nursing Live’s exhibitor themes: careers/recruitment, clinical devices and innovations, pharmaceuticals, education/CPD platforms, wellbeing services, and lifestyle/self-care brands. We recommend confirming the final buyer list after we review your product fit and your target geography.
Important: The event website content we received does not list exhibitor/company names. Therefore, the table below is a starter list of likely buyer types (buyers only) that we would validate and refine through your requirements and your client product review.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | NHS Professionals (via placements/healthcare workforce) | https://www.nhsprofessionals.nhs.uk/ | Head of Recruitment / Workforce Planning Manager | Aligned with the event’s “meet recruiters” and career/role movement theme. |
| 2 | Randstad Healthcare (UK) | https://www.randstad.co.uk/ | Recruitment Director / Healthcare Staffing Manager | Strong fit for nurse recruitment, talent attraction, and workforce pipeline presence. |
| 3 | Pulse Nursing (UK) | https://www.pulsenursing.co.uk/ | Business Development Director / Recruitment Operations Manager | Direct alignment with nurse hiring and recruitment engagement at career/development touchpoints. |
| 4 | CliniQ (clinical training / healthcare learning angle) | https://www.cliniq.com/ | Head of Clinical Education / Learning Partnerships Manager | Matches CPD-focused audience and “learning and development” messaging. |
| 5 | RCNi (education/CPD publisher brand) | https://www.rcni.com/ | CPD Product Manager / Learning & Development Lead | Directly aligned with CPD delivery ecosystem and nursing professional education. |
| 6 | 3M Health Care (UK) | https://www.3m.co.uk/ | Clinical Affairs Manager / Product Marketing Manager (Healthcare) | Strong fit for medtech and evidence-based care topics that nurses evaluate. |
| 7 | Smith & Nephew | https://www.smith-nephew.com/ | Clinical Specialist / Brand Manager (Healthcare Devices) | Appropriate for clinical innovation discussions and device-focused education. |
| 8 | Medtronic (UK) | https://www.medtronic.com/ | Clinical Education Manager / Territory Manager (Nursing-focused) | Fits medtech innovation engagement and practical adoption conversations. |
| 9 | Johnson & Johnson (pharma/medical innovation via consumer/health divisions) | https://www.jnj.com/ | Medical Affairs Manager / UK Marketing Director (Healthcare) | Relevant to pharma/innovation exploration and evidence-based nursing practice updates. |
| 10 | AstraZeneca (UK) | https://www.astrazeneca.co.uk/ | Medical Education Manager / HCP Engagement Lead | Aligns with medtech/pharma “discover innovations” and clinical practice education. |
| 11 | GSK (UK) | https://www.gsk.com/en-gb/ | Medical Affairs Director / Customer Engagement Lead | Good fit for healthcare-focused education and nurse-centric engagement. |
| 12 | Baxter (UK) | https://www.baxter.com/ | Clinical Solutions Manager / Market Access & HCP Engagement | Supports evidence-based delivery and clinical innovation conversations. |
| 13 | Skillful (healthcare education/training marketplace angle) | https://skillful.com/ | Partnerships Manager / Head of Healthcare Programs | Strong match for “learning and development” and CPD-like upskilling goals. |
| 14 | Wellbeing & self-care brands (UK examples for event relevance) | https://www.nhs.uk/live-well/exercise/ | Wellbeing Program Lead / Community Partnerships Manager | Event includes “lifestyle and well-being,” yoga, and self-care experiences. |
| 15 | Reed Talent Solutions (healthcare recruitment) | https://www.reed.co.uk/ | Healthcare Recruitment Lead / Client Success Director | Aligned with recruiter presence and career pathway conversations. |
| 16 | Kings College Hospital / university hospital groups (as partner institutions) | https://www.kingshealthpartners.org/ | Learning & Development Manager / Education Governance Lead | Matches career development and CPD ecosystems (institutional influence layer). |
| 17 | Royal College of Nursing (RCN) | https://www.rcn.org.uk/ | Membership Engagement Lead / Education & Professional Practice Manager | Professional body relevance for nursing today, CPD, and practice updates. |
| 18 | Healthcare retail brands for nursing supplies (UK) | https://www.boots.com/ | Category Manager (Healthcare) / HCP Marketing Lead | Potential relevance to wellbeing and lifestyle exhibitor offerings. |
| 19 | Specialist wound care providers (UK category) | https://www.convatec.com/ | Clinical Education Manager / Product Marketing Lead (Wound Care) | Good fit for evidence-based care and clinical practice learning for nurses. |
| 20 | Wearable health / monitoring device vendors (UK category) | https://www.omronhealthcare.com/ | Clinical Applications Manager / Market Development Lead | Aligned with innovation/medtech focus that nurses evaluate in practice settings. |
Top 5 initial buyer targets to send first (starter set): RCNi, 3M Health Care, Smith & Nephew, Medtronic, and a UK nurse recruitment/workforce provider (e.g., Pulse Nursing / Randstad Healthcare).
5) Job Profiles, Industries & Event Type
A) Best job profiles to target in a buyer list
Since Nursing Live’s official focus includes CPD, clinical practice updates, medtech/pharma innovations, and careers, the best buyer list will typically prioritize titles responsible for: education programs, clinical evidence adoption, marketing to healthcare professionals, and recruitment/workforce planning.
- Clinical Education / CPD roles
- Clinical Education Manager
- CPD Product Manager
- Medical Education Manager
- Head of Clinical Training
- Clinical Affairs Manager
- Medtech & pharma engagement roles
- Medical Affairs Director / Medical Affairs Manager
- Medical Marketing / HCP Engagement Lead
- Product Marketing Manager (Healthcare)
- Clinical Specialist / Territory Clinical Trainer
- Brand Manager (Medical Devices / Pharma)
- Careers / recruitment roles
- Head of Recruitment
- Healthcare Staffing Manager
- Workforce Planning Manager
- Business Development Director (Healthcare Staffing)
- Wellbeing & lifestyle engagement roles
- Wellbeing Program Lead
- Community Partnerships Manager
- Customer Marketing Manager (Lifestyle/Wellness)
B) Best-fit industries (aligned to Apollo-style industry list categories)
We recommend applying an industry filter approach similar to the industry list you shared. For Nursing Live, the most relevant industry buckets typically include:
- Pharmaceuticals
- Medical Devices
- Hospital & Health Care
- Health, Wellness & Fitness
- Professional Training & Coaching
- E-Learning
- Events Services (for event-adjacent partners, sponsors, education providers)
- Marketing & Advertising (for HCP engagement, medical education campaigns)
- Staffing & Recruiting (for nurse recruitment and workforce providers)
- Research (for evidence/research-linked exhibitor activity)
C) Event type classification
Nursing Live is best categorized as a:
- Healthcare professional event
- CPD & continuing education experience (two days of CPD)
- Medtech & pharma innovation showcase
- Careers & workforce recruitment touchpoint (meeting recruiters)
- Lifestyle & wellbeing engagement platform
6) Estimated Attendance (Expected Total Footfall)
The official website content provided does not include a numeric attendance estimate (total footfall). Therefore, we cannot responsibly state a precise expected attendance figure.
What we can confirm from the official content:
- Two days of CPD
- Over 200 speakers
- Presence of multiple exhibitor experiences including cafes, networking, yoga, and lifestyle elements
Recommended next step: If you share whether your client sells to recruiters, medtech/pharma, education providers, or wellbeing brands, we can estimate buyer-density and conversion likelihood more accurately for your outreach strategy (even if total footfall is undisclosed).
7) Key Focus Areas & Buyer Engagement
Key focus areas explicitly stated by the event
- Careers, learning and development
- Learn new skills
- Gain CPD hours
- Meet recruiters to support next nursing role
- Nursing today
- Latest updates on clinical practice
- Evidence-based care delivery
- Medtech and pharma
- Latest medical devices and innovations
- Evidence-based and innovative research discovery
- Lifestyle and well-being
- Support nurses in thriving and focusing on wellbeing
- Showcasing fashion and beauty
- Engagement such as yoga and networking, including Compassion Cafe
How buyers should engage (practical on-stand / messaging angles)
- CPD-aligned value propositions: Position products/services as practical enablers for learning, safe practice, and evidence-based adoption.
- Clinical outcomes language: Emphasize how innovations support care delivery, not only product features.
- Recruitment/workforce pipeline: Staffing providers and employers should focus on role clarity, development pathways, and support resources.
- Wellbeing and lifestyle experience: Brands should connect with self-care relevance and nurse wellbeing routines.
- Multi-specialty relevance: Nursing Live claims breadth across specialties—buyers should tailor messaging to “multiple practice contexts,” not one niche.
8) Client-Product Fit (We ask for your client website so we recommend the best buyer categories)
To recommend the best buyers based on your client requirements, we need to review your client’s product/service fit against the Nursing Live buyer ecosystem described on the official site.
What we need from you
- Client website URL (required)
- Your target geography (UK only? specific cities/regions?)
- Which category matches your client best:
- Medtech / medical devices
- Pharma / medical therapeutics
- Clinical education / CPD / training
- Nurse recruitment / staffing
- Wellbeing / lifestyle / fashion & beauty for nurses
- Buyer list goal: appointments, lead forms, exhibitor conversion, or partnerships
Once we have the client website, we will deliver
- A refined buyer shortlist mapped to the event’s four official focus areas (careers/learning, nursing today, medtech/pharma, lifestyle/wellbeing)
- Specific job-title targeting recommendations (clinical affairs, medical education, clinical specialist, CPD product, recruitment leadership, wellbeing/community leads)
- Priority ranking (Top 5 to contact first, plus secondary targets)
- Industry filters aligned to your provided industry list categories (e.g., Medical Devices, Pharmaceuticals, Staffing & Recruiting, Professional Training & Coaching, Health & Wellness & Fitness)
Please share the client website now, and we will confirm the best buyer fit and the exact buyer segments to prioritize for Nursing Live.
9) Final Recommendation (Buyer List Quality & Best Strategy)
Overall buyer suitability
Nursing Live is a strong match for buyer outreach when the client sells to healthcare professionals, nurse education ecosystems, clinical innovations, recruitment/workforce systems, or nurse wellbeing/lifestyle solutions. The event’s CPD emphasis, 200+ speakers, and explicit medtech/pharma and careers/recruiter components indicate that buyer conversations are likely to be highly relevant to attendee intent.
Best buyer segments to collect (high-confidence)
- Medical devices & clinical specialist teams
- Medical affairs / medical education / CPD roles
- Nurse recruitment and workforce planning leadership
- Healthcare education and training platforms
- Wellbeing/self-care providers targeting nurses
Buyer outreach positioning for best response
We recommend positioning outreach around the event’s official promise: Celebrate, Collaborate, Innovate and “talk directly to nurses at all levels and from all specialties,” supported by CPD and topic-led programming.
Quality indicator: High relevance for the right product fit, because Nursing Live is structured around evidence-based practice, medtech/pharma innovations, and CPD-enabled professional development.
Next Step
Share your client website (URL) and we will: (1) validate the best buyer categories for Nursing Live, (2) produce a prioritized buyer table aligned to your client requirements, and (3) map each buyer to the most relevant job titles for conversion.
Data sheet
| Event Name | Nursing Live |
| Event Date | 9–10 November 2026 |
| Event Status | Upcoming |
| Venue | Hall 2, NEC |
| City | Birmingham |
| State / Region | West Midlands |
| Country | United Kingdom |
| Organizer | RCNi |
| Official Event Website | nursinglive.com |
| Event Type | In-person conference, exhibition, CPD and networking event |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Medical & Pharma; Education & Training; Business Services |
| Audience Reach | National reach with likely UK-wide attendance from nursing and healthcare professionals |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for date, venue, and format; low for footfall because no public current-year attendance number was confirmed |
| Main Purpose of Event | To bring together nurses, healthcare professionals, recruiters, educators, and suppliers for CPD, learning, networking, product discovery, and professional development |
Nursing Live is RCNi’s in-person nursing event at the NEC in Birmingham, positioned as a profession-wide meeting point for nurses across specialisms and seniority levels. The official website highlights CPD, speakers, exhibitors, ambassadors, and themed content covering careers, learning, clinical practice, medtech, pharma, lifestyle, and wellbeing.
The event matters because it combines education, workforce engagement, product discovery, and professional community-building in one place. For suppliers, recruiters, training providers, healthcare brands, medtech vendors, and wellness-oriented organizations, it offers a focused environment to reach nurses, clinical leaders, students, and decision-makers who influence purchasing, adoption, referrals, and professional development.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Nursing leaders and senior clinicians | NHS trusts, private hospitals, community care providers | Influence on clinical standards, product adoption, and training priorities | High relevance for clinical solutions, devices, education, staffing, and wellbeing services |
| Procurement and sourcing teams | Hospitals, integrated care systems, NHS procurement functions | Specify, compare, and buy supplies, services, and technology | High relevance for vendors selling consumables, devices, software, and service contracts |
| Ward managers and operational leaders | Hospitals, clinics, care settings | Recommend operational tools, staff workflows, and patient-care improvements | Relevant for efficiency tools, equipment, staffing support, and patient-care products |
| Recruiters and workforce teams | NHS recruiters, staffing agencies, healthcare employers | Hire nurses, clinical staff, and allied professionals | Relevant for staffing solutions, recruitment tech, and employer branding |
| Nursing students and early-career nurses | Universities, colleges, training providers, NHS entry-level cohorts | Future buyers and influencers of training, careers, and professional tools | Useful for education, career services, and professional development offers |
| Clinical educators and CPD decision-makers | Hospitals, universities, education providers, professional bodies | Select CPD, training content, and learning resources | Relevant for education technology, e-learning, and CPD providers |
| Wellbeing and occupational health stakeholders | Healthcare employers, staff support functions, occupational health teams | Influence staff support, resilience, and wellbeing initiatives | Relevant for wellness, mental health, and employee support solutions |
| Medtech and pharma representatives | Medical device companies, pharma brands, healthcare suppliers | Business development, clinical education, product promotion | Relevant for B2B partnership and channel-building opportunities |
| Association leaders and media | Nursing associations, publishers, healthcare media | Shape messaging, visibility, and industry awareness | Useful for content partnerships, sponsorships, and audience amplification |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | Strong local attendance from hospitals, universities, and healthcare employers | Medium | Large healthcare and education base supports local visitation |
| Host region: West Midlands | Regional nurses, trusts, recruiters, and training organizations | High | The NEC is highly accessible to regional professionals |
| Nearby business hubs | London, Manchester, Leeds, Bristol, Nottingham, Coventry | High | Likely draw from major NHS and healthcare employer hubs across England |
| National UK reach | Nationwide nursing, clinical education, and supplier audiences | Very High | Official positioning indicates a broad profession-wide audience |
| International reach | Possible but not clearly confirmed on the official site | Low to Medium | Primary audience appears UK-based; no public international attendance metric confirmed |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | Official event messaging targets nurses across the profession and is hosted in a major UK convention venue with nationwide accessibility |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| NHS England | Government / healthcare system buyer | National healthcare policymaker and system-level influencer for nursing workforce, standards, and supplier adoption | england.nhs.uk | Director of Nursing, Procurement Lead, Workforce Lead, Clinical Education Lead | Confirmed Government / Procurement Organization |
| University Hospitals Birmingham NHS Foundation Trust | Hospital trust | Major Birmingham healthcare employer with nursing, training, and procurement needs | uhb.nhs.uk | Chief Nurse, Ward Manager, Procurement Manager, CPD Lead | Strong Market Fit, Attendance Not Confirmed |
| Birmingham Women’s and Children’s NHS Foundation Trust | Hospital trust | Large regional employer for nurses, educators, and operational leaders | bwc.nhs.uk | Director of Nursing, Matron, Workforce Manager, Learning & Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Midlands Partnership University NHS Foundation Trust | Community / mental health trust | Relevant for community nursing, workforce, and clinical support solutions | mpft.nhs.uk | Chief Nurse, Service Manager, Procurement Lead, Clinical Educator | Strong Market Fit, Attendance Not Confirmed |
| Birmingham City University | Higher education | Nursing education, student recruitment, and clinical training alignment | bcu.ac.uk | Head of Nursing, Programme Director, Partnerships Lead, Student Recruitment Manager | Strong Market Fit, Attendance Not Confirmed |
| University of Birmingham | Higher education / research | Relevant for nursing education, research, and clinical partnerships | birmingham.ac.uk | School Director, Research Lead, Programme Lead, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Nuffield Health | Private healthcare provider | Potential buyer for wellness, clinical, staffing, and patient-care solutions | nuffieldhealth.com | Operations Director, Clinical Lead, Procurement Manager, Learning & Development Manager | Strong Market Fit, Attendance Not Confirmed |
| Bupa | Private healthcare / insurance | Relevant for healthcare delivery, employee wellbeing, and service procurement | bupa.com | Clinical Operations Lead, Procurement Manager, People Director, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Spire Healthcare | Private hospital group | Buying authority for clinical equipment, staffing, and professional development resources | spirehealthcare.com | Director of Nursing, Procurement Lead, Hospital Director, Clinical Services Manager | Strong Market Fit, Attendance Not Confirmed |
| HC-One | Care home operator | Relevant for nursing workforce, care delivery tools, and staff wellbeing offers | hc-one.co.uk | Clinical Director, Procurement Manager, Regional Operations Manager, Learning Lead | Strong Market Fit, Attendance Not Confirmed |
| Nursing Times | Media / publishing | Healthcare media can amplify event visibility and partnership value | nursingtimes.net | Editorial Director, Partnerships Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Royal College of Nursing | Professional association | Core nursing audience, influence on CPD, member engagement, and profession-wide communication | rcn.org.uk | Policy Lead, Events Manager, Learning Lead, Membership Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Nurse / Director of Nursing | Clinical leadership | Executive / Director | Owns clinical priorities, adoption of practices, and team development |
| 2 | Procurement Manager / Sourcing Lead | Procurement | Manager / Director | Evaluates suppliers, contracts, and purchasing decisions |
| 3 | Matron / Ward Manager | Operations / clinical | Manager | Influences operational tools, patient care improvements, and staff needs |
| 4 | Clinical Educator / CPD Lead | Learning & development | Manager / Specialist | Selects training, education content, and professional development resources |
| 5 | Workforce / Talent Acquisition Manager | HR / recruitment | Manager / Director | Drives recruitment, retention, and employer-brand engagement |
| 6 | Operations Director / Service Manager | Operations | Director / Senior Manager | Influences service delivery, staffing, and technology adoption |
| 7 | Head of Nursing / Programme Director | Education / clinical | Senior manager / Director | Connects nursing education, partnerships, and career pathways |
| 8 | Partnerships Director / Business Development Manager | Commercial / partnerships | Director / Manager | Relevant for exhibitors, sponsors, and collaborative programs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospital & Health Care | Core nursing audience and healthcare employers | Clinical supplies, staffing, training, and operational tools |
| 2 | Government Administration | NHS and public-sector healthcare decision-makers | Policy, procurement, workforce, and service delivery |
| 3 | Medical Devices | Official event content includes medtech and innovative research | Device demos, adoption, and clinical education |
| 4 | Pharmaceuticals | Pharma is explicitly referenced in official event content | Clinical education, awareness, and partnership opportunities |
| 5 | Education Management | CPD, learning, student pathways, and nurse development are major themes | CPD products, e-learning, training services |
| 6 | Health, Wellness & Fitness | Lifestyle and wellbeing are official event themes | Wellbeing, mental health, and staff support offerings |
| 7 | Staffing & Recruiting | Recruiters are a stated audience segment | Healthcare hiring, workforce software, employer branding |
| 8 | Information Technology & Services | Healthcare digital transformation and operational tools are relevant | Workflow software, analytics, communications, patient engagement |
| 9 | Events Services | Sponsorship, exhibiting, and education-driven engagement opportunities | Sponsorship, staging, attendee engagement, event tech |
| 10 | Consumer Goods | Lifestyle exhibitors and nurse-focused products may appeal | Consumer-facing wellness, clothing, and comfort products |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official website does not publish a public attendance number in the provided content | Do not use a numeric footfall claim without organizer confirmation |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official website references exhibitors but does not provide a count in the provided text | Could be obtained from exhibitor directory or post-event recap if published |
| Speaker count | Over 200 speakers | Confirmed | Official website content | Strong indicator of content depth and attendee engagement |
| Sponsor count | Not publicly confirmed | Unconfirmed | Official website references sponsors and partners but not a count in the provided text | Useful for commercial prospecting if sponsor roster is published |
| Historical attendance | Not publicly confirmed in supplied official content | Unavailable | Current official text references 2025 testimonials but no numeric attendance figure | Use qualitative evidence only |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| CPD / Education | Professional development and certification support | Live demos, accredited learning, content partnerships | E-learning, courseware, training platforms, CPD content |
| Medtech / Pharma | Product awareness and evidence-based innovation | Clinical education sessions and product discovery | Devices, diagnostics, clinical support tools, pharma programs |
| Recruitment / Careers | Nurse hiring and retention | Employer branding, candidate conversations, job-focused content | Recruitment services, talent platforms, onboarding tools |
| Wellbeing | Stress reduction, resilience, and staff support | Experiential stands, offers, and wellness content | Wellbeing products, mental health tools, lifestyle brands |
| Clinical Practice | Latest updates and evidence-based care | Expert panels, workshops, and practical demonstrations | Clinical education tools, reference materials, workflow aids |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of nursing, healthcare, training, and supplier decision-makers |
| Decision-maker availability | High | Likely to include managers, directors, and education leads alongside practitioners |
| Data collection potential | High | Exhibitors, speakers, agenda, and visitor-focused content create strong prospecting value |
| Apollo targeting potential | Very High | Clear mapping to healthcare, education, staffing, government, and medtech industries |
| Geographic targeting potential | High | UK-wide with strong regional pull around Birmingham and the Midlands |
| Best outreach approach | Targeted | Use job-title, department, and healthcare-industry segmentation with CPD and clinical-value messaging |
| Overall lead quality | High | Strong event for healthcare lead generation and B2B audience development |
| Best use case | Attendee list sales, sponsor prospecting, supplier outreach, and healthcare partnership development | Good fit for B2B healthcare, training, staffing, and product-led campaigns |
| Limitations / risks | Attendance data not publicly confirmed | Exact buyer volume and exhibitor roster may require direct organizer verification |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospital & Health Care; Government Administration; Medical Devices; Pharmaceuticals; Education Management; Health, Wellness & Fitness; Staffing & Recruiting; Information Technology & Services; Events Services; Research | Core industry alignment with nurse attendees, healthcare buyers, and suppliers |
| Departments | Procurement; Operations; Clinical; Human Resources; Learning & Development; Partnerships; Marketing; Product; Executive Office | Captures both buyer and influencer roles |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Head | Prioritizes decision-makers and budget holders |
| Job titles | Director of Nursing, Chief Nurse, Procurement Manager, Clinical Educator, Workforce Lead, Head of Learning & Development, Operations Director, Partnership Director, Recruitment Manager, Hospital Director | Targets the highest-propensity attendees and buyers |
| Geography | United Kingdom; England; West Midlands; Birmingham; London; Manchester; Leeds; Bristol; Scotland; Wales | Matches likely attendee distribution |
| Employee size | 51–200; 201–500; 501–1000; 1001–5000; 5000+ | Useful for clinics, trusts, universities, and larger healthcare employers |
| Keywords | nursing, CPD, clinical education, workforce, patient care, medtech, healthcare procurement, wellbeing, recruitment, NHS | Improves relevance for event-specific searches |
| Company type | Hospitals, trusts, clinics, universities, staffing agencies, healthcare brands, associations, suppliers | Matches the mixed attendee and sponsor ecosystem |
| Technologies | Learning platforms, CRM, HR tech, patient engagement, workforce software, event tech | Useful for suppliers selling digital tools to healthcare organizations |
| Revenue range | Where relevant, medium to large organizations with recurring healthcare budgets | Prioritizes organizations with purchasing capacity |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Nursing Live official website | Official organizer / event site | Event name, dates, venue, city, purpose, audience themes, CPD details, speaker count, in-person format | Very High |
| NEC Birmingham official website | Venue website | Venue naming, location context, and venue credibility for Birmingham event hosting | High |
| NHS England | Government / healthcare body | Buyer-side public-sector context for UK healthcare decision-makers and procurement-related targeting | High |
| RCNi | Organizer / parent organization | Organizer identity and nursing-market positioning | High |
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