NDC Copenhagen 2026
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About this event
NDC Copenhagen 2026
Event type: Developer conference, software engineering, cloud, DevOps, architecture, AI, data, product engineering, security, and modern technology leadership
Location: Copenhagen, Denmark
Audience profile: Primarily senior software and technology professionals with strong representation from engineering leaders, platform teams, architects, DevOps, cloud practitioners, product teams, and technology vendors
NDC Copenhagen 2026 is a highly focused technology conference designed for decision-makers and practitioners in modern software development. It is not a broad consumer event; it is a professional gathering where the audience is usually made up of people who influence technology buying, product adoption, engineering standards, cloud architecture, developer tooling, and enterprise software decisions.
1️⃣ Who attends: Buyers / Attendees
The strongest buyer audience at this event typically includes technical professionals and team leaders who evaluate tools, platforms, frameworks, services, and infrastructure. This is an audience that often has budget influence, hands-on product experience, and the ability to recommend or directly approve software and services for engineering teams.
Typical attendees include:
- Software engineers, senior developers, and principal engineers
- Engineering managers, directors of engineering, and CTO-level leaders
- Cloud architects, platform engineers, DevOps leads, and site reliability engineers
- Data engineers, analytics engineers, machine learning engineers, and AI practitioners
- Security engineers, application security leaders, and compliance-focused technology teams
- Product managers, technical product owners, and product engineering leaders
- Consultants, implementation specialists, and solution architects
- Technology vendors, reseller partners, and enterprise software buyers
- Innovation teams, digital transformation teams, and R&D departments
From a buyer-list perspective, this event is valuable because the audience is relatively concentrated in technical decision-making roles. Even when attendees are not final procurement owners, many are strong influencers for product selection, vendor evaluation, and future technology rollouts.
2️⃣ Where the show is happening + attendee geographic origin
Event location: Copenhagen, Denmark. Copenhagen is a major Nordic technology hub with strong connectivity to Northern Europe, the broader EU tech market, and international software communities.
Attendee geographic origin: The attendee mix is expected to be heavily regional and European, with some global participation. Because NDC events are known across the developer community, attendance often includes professionals traveling in from Denmark, Sweden, Norway, Finland, Germany, the Netherlands, the UK, and other parts of Europe. There is also typically a smaller but meaningful group of international attendees from North America and other technology markets.
Best geographic targeting: Denmark, Nordics, DACH, Benelux, UK/Ireland, and broader EU enterprise tech buyers. For outreach, this event is especially effective if your client wants access to European software decision-makers, engineering teams, and technology leaders with cross-border buying potential.
3️⃣ Audience reach: Local / National / Global
Reach type: Regional to global, with a strong European core
This event is not local-only. Copenhagen provides a strong local anchor, but the attendee profile is usually drawn from a much wider technology ecosystem. The real value is in the regional concentration of high-quality buyers from across Europe, combined with a global developer-conference reputation. If your client sells software, cloud services, engineering tools, data platforms, security solutions, or enterprise technology services, this is a strong audience.
4️⃣ Sample buyer company names + websites
Below is a sample buyer table with companies that fit the kind of audience typically seen at a software and developer conference. These are buyer-style accounts, technology users, enterprise tech brands, and companies likely to have engineering, cloud, data, platform, or security teams.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Microsoft | microsoft.com | Director of Engineering / Cloud Solution Architect / Developer Relations Manager | Strong fit for cloud, developer tooling, platform engineering, and enterprise software adoption. |
| 2 | Amazon Web Services | aws.amazon.com | Partner Solutions Architect / Developer Programs Manager / Technical Account Manager | Ideal for cloud, infrastructure, DevOps, and enterprise technology engagement. |
| 3 | google.com | Product Manager, Cloud / Developer Advocate / Engineering Manager | Excellent fit for cloud, AI, developer ecosystem, data platforms, and modern engineering teams. | |
| 4 | IBM | ibm.com | Technology Sales Leader / Enterprise Architect / AI Program Manager | Strong enterprise buyer with interest in hybrid cloud, AI, automation, and consulting-led solutions. |
| 5 | Accenture | accenture.com | Technology Strategy Manager / Cloud Transformation Lead / Solution Architect | Large consulting buyer with ongoing demand for modern software platforms and engineering services. |
| 6 | Spotify | spotify.com | Staff Engineer / Platform Engineering Lead / Engineering Manager | Well-known engineering-driven company with strong relevance to modern developer tools and cloud systems. |
| 7 | Maersk | maersk.com | Head of Digital Engineering / Cloud Architect / Technology Transformation Manager | Major Danish enterprise with shipping, logistics, and digital transformation needs. |
| 8 | Danske Bank | danskebank.com | IT Director / Security Architect / Platform Engineering Manager | Financial services buyer with strong compliance, security, cloud, and modernization priorities. |
| 9 | Nordea | nordea.com | Chief Architect / DevOps Lead / Engineering Director | Large Nordic financial institution with active technology modernization and software investment needs. |
| 10 | Volvo Group | volvogroup.com | Digital Product Owner / Systems Architect / Software Engineering Manager | Industrial and mobility technology company with software, data, and connected systems requirements. |
| 11 | Ericsson | ericsson.com | Network Software Architect / Cloud Platform Manager / R&D Engineering Lead | Telecom technology buyer with relevance to distributed systems, cloud, and enterprise infrastructure. |
| 12 | H&M Group | hmgroup.com | Digital Engineering Manager / Product Platform Lead / Data Engineering Manager | Large retail technology environment with e-commerce, analytics, and platform needs. |
| 13 | Schibsted | schibsted.com | Head of Engineering / Product Engineering Director / Data Platform Lead | Media and digital marketplace group with strong software and product engineering relevance. |
| 14 | Zendesk | zendesk.com | Engineering Manager / Security Engineering Lead / Product Operations Manager | Software company with direct alignment to developer-focused audiences and enterprise buyers. |
| 15 | Trifork | trifork.com | Consulting Director / Solution Architect / Delivery Manager | Technology services company that fits developer conference ecosystems well. |
| 16 | EPAM Systems | epam.com | Engineering Director / Delivery Head / Cloud Practice Lead | Large engineering services firm with strong interest in technical talent, software delivery, and enterprise solutions. |
| 17 | Capgemini | capgemini.com | Technology Consulting Lead / Cloud Practice Director / Enterprise Architect | Consulting-led enterprise buyer with broad software and transformation requirements. |
| 18 | Siemens | siemens.com | Digital Transformation Manager / Software Product Owner / Automation Architect | Industrial technology company with strong interest in software, data, and automation. |
| 19 | NVIDIA | nvidia.com | Developer Relations Manager / AI Solutions Architect / Technical Marketing Manager | Strong fit for AI, high-performance computing, cloud infrastructure, and developer ecosystems. |
| 20 | ServiceNow | servicenow.com | Solution Consultant / Technical Account Manager / Product Specialist | Enterprise software vendor with high relevance to workflow automation and platform buyers. |
Top 5 best examples to send first: Microsoft, AWS, Google, Maersk, and Danske Bank. These provide a balanced mix of cloud, platform engineering, enterprise software, and Nordic regional relevance.
5️⃣ Job profiles, industries & event type
This event draws highly technical and commercially relevant job titles. If your client is buying attendee or buyer lists, these are the people most likely to engage with software, infrastructure, developer tooling, cloud services, security products, and technology consulting.
Best job profiles to target:
- Chief Technology Officer
- VP Engineering
- Director of Engineering
- Engineering Manager
- Principal Software Engineer
- Staff Software Engineer
- Cloud Architect
- Solutions Architect
- Platform Engineering Lead
- DevOps Manager
- SRE Lead
- Security Architect
- Data Engineering Manager
- Machine Learning Engineer
- Product Manager, Technical Product Owner
- Technical Program Manager
- Developer Advocate
- CTO Advisor / Technology Strategist
Best industry filters to use from your industry list:
- Computer Software
- Information Technology & Services
- Computer Networking
- Computer Hardware
- Internet
- Information Services
- Computer & Network Security
- Telecommunications
- Financial Services
- Banking
- Insurance
- Management Consulting
- Staffing & Recruiting
- Semiconductors
- Wireless
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Media Production
- Retail
- Transportation/Trucking/Railroad
- Logistics & Supply Chain
The event type is especially suited for software and technology companies selling:
- Developer tools and platforms
- Cloud infrastructure and managed services
- Security and identity solutions
- Data platforms, analytics, and AI tools
- CI/CD, DevOps, observability, and automation platforms
- Enterprise consulting and digital transformation services
- Training, certification, and technical learning products
6️⃣ Estimated attendance / expected footfall
Since this is a niche, high-value professional conference rather than a mass consumer expo, the audience is usually smaller in raw numbers but stronger in quality. A reasonable expectation for a developer conference of this kind is a concentrated attendance of several hundred to a few thousand professionals, depending on the final agenda, speaker lineup, sponsor strength, and ticket pricing.
Estimated footfall: likely in the low-thousands range, with a strong concentration of senior technical attendees and vendor sponsors. The commercial value comes less from sheer volume and more from the buyer quality, seniority, and relevance of the audience.
7️⃣ Key focus areas & buyer engagement
Typical focus areas for this event include:
- Modern software architecture
- Cloud-native development
- DevOps and platform engineering
- AI, machine learning, and automation
- Data engineering and analytics
- Security engineering and secure development practices
- API design and microservices
- Developer productivity and engineering excellence
- Observability, reliability, and performance
- Enterprise transformation and technical leadership
Buyer engagement angle: This audience responds best to technical relevance, peer credibility, and practical use cases. Messaging should focus on product performance, architecture fit, implementation speed, integration quality, developer experience, security, scalability, and measurable business impact. Generic marketing language is less effective here than clear technical value propositions.
8️⃣ Client-product fit note
To identify the best buyers accurately, I need your client website before finalizing the target account list. The right companies and job titles depend heavily on what your client sells.
Examples of how the buyer list changes by product:
- If your client sells cloud or infrastructure services, the best targets are cloud architects, platform leads, DevOps heads, and engineering directors.
- If your client sells security products, the best targets are security engineers, application security leaders, compliance teams, and CTO-level stakeholders.
- If your client sells developer tools, the best targets are senior engineers, principal engineers, developer experience leads, and technical product teams.
- If your client sells enterprise software, the best targets are solution architects, IT directors, transformation leaders, and product engineering leaders.
- If your client sells consulting or staffing, the best targets are engineering leaders, talent acquisition teams, delivery heads, and digital transformation managers.
Please share the client website so I can review the product positioning and give you the best-fit buyer profiles for this specific event.
9️⃣ Suggested industry selection based on the industry list
For targeting this conference, the strongest industry categories from your list are:
- Computer Software
- Information Technology & Services
- Internet
- Computer Networking
- Computer & Network Security
- Information Services
- Telecommunications
- Financial Services
- Banking
- Insurance
- Management Consulting
- Staffing & Recruiting
- Semiconductors
- Wireless
- Electrical/Electronic Manufacturing
- Industrial Automation
- Mechanical or Industrial Engineering
- Retail
- Logistics & Supply Chain
- Media Production
Final recommendation
NDC Copenhagen 2026 is a strong event for buyer-list generation if your client sells to technology teams, software buyers, engineering organizations, or digital transformation stakeholders. It is particularly strong for high-intent, technically sophisticated buyers who influence purchasing decisions for software platforms, cloud services, security, data, and developer tooling.
Best overall use case: target enterprise technology buyers, engineering leaders, cloud teams, DevOps professionals, and technical decision-makers from Europe and nearby global markets.
Buyer quality rating: 8.8/10 for targeted B2B outreach, especially when the client product aligns with software engineering, cloud, AI, security, or enterprise technology.
If you share the client website, I can refine this into a highly specific buyer list with the best companies, job titles, and industry filters for your campaign.
Data sheet
| Event Name | NDC Copenhagen 2026 |
| Event Date | 1 Jun 2026 – 4 Jun 2026 |
| Event Status | Completed |
| Venue | Halmtorvet 11, 1700 Copenhagen, Denmark |
| City | Copenhagen |
| State / Region | Capital Region of Denmark |
| Country | Denmark |
| Organizer | NDC Conferences |
| Official Event Website | ndccopenhagen.com |
| Event Type | Developer conference and enterprise technology event |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Education & Training |
| Audience Reach | National to international technology-professional reach across the Nordics and broader European software market |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for exact counts; event existence, dates, organizer, and venue details are confirmed from official sources. |
| Main Purpose of Event | Professional education, software engineering knowledge exchange, technology evaluation, vendor discovery, networking, and enterprise buying influence around cloud, DevOps, architecture, AI, data, security, and modern product engineering. |
NDC Copenhagen 2026 is a specialist software and engineering conference positioned around modern developer practice and enterprise technology leadership. Based on the official event framing, it serves practitioners and decision-makers across software development, architecture, cloud platforms, DevOps, AI, data, security, and related engineering disciplines.
From a commercial standpoint, the event matters because it attracts audiences that directly influence tooling adoption, cloud architecture decisions, engineering workflows, platform standards, software procurement, and technical partnerships. The strongest commercial value is not consumer traffic but concentrated access to engineering leaders, senior developers, architects, platform teams, and technology vendors with real evaluation and recommendation power.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Senior software engineers and principal developers | Enterprise software teams, digital product firms, SaaS companies, scale-ups | Strong product evaluator; often influences tool selection, frameworks, observability, testing, and developer workflow adoption | High relevance for developer tools, code quality, CI/CD, testing, API, and engineering productivity vendors |
| Engineering managers and directors of engineering | Mid-market and enterprise software-led organizations | Own team budgets, vendor approvals, platform standardization, and rollout priorities | High-value targets for platform, security, developer experience, and cloud cost optimization solutions |
| CTOs, heads of engineering, and technical executives | Technology companies, enterprise digital units, product organizations | Strategic decision-makers for architecture, cloud strategy, software investment, and vendor relationships | Very strong fit for enterprise software, cloud platforms, consulting, transformation, and security providers |
| Cloud architects and platform engineers | Cloud-native teams, enterprise IT modernization programs, platform organizations | Recommend infrastructure patterns, platform services, governance controls, and runtime technologies | Key targets for cloud, containers, Kubernetes, platform engineering, FinOps, and internal developer platform vendors |
| DevOps leaders, SREs, and release engineering teams | Product engineering organizations, enterprise IT teams, software consultancies | Influence CI/CD, automation, observability, reliability tooling, and deployment strategy | High relevance for automation, monitoring, incident response, and reliability management suppliers |
| Security engineers and application security leaders | Enterprise AppSec teams, regulated industries, platform security programs | Evaluate secure coding, identity, secrets management, supply-chain security, and compliance tooling | Strong targets for cybersecurity software, DevSecOps, IAM, and application testing vendors |
| Data engineers, AI/ML teams, and analytics leaders | Data-intensive companies, digital transformation teams, software vendors | Influence data platforms, pipelines, AI tooling, MLOps, and storage architecture | High relevance for data infrastructure, analytics, AI development, and governance suppliers |
| Product managers and digital product leaders | Product-led companies, enterprise application teams | Shape roadmap priorities and sponsor adoption of productivity, experimentation, and analytics tools | Relevant for product analytics, collaboration, feature management, and customer data vendors |
| Technology vendors, partners, and consulting firms | Cloud providers, software vendors, implementation partners, engineering consultancies | Partnership, channel, and alliance influence rather than direct end-user procurement only | Strong relevance for co-selling, channel recruitment, and ecosystem partnerships |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Copenhagen | Local engineering teams, startups, enterprise digital units, consultants, and software vendors | High | Strong local technology ecosystem and concentration of digital product companies |
| Capital Region of Denmark | Regional enterprise IT teams, public-sector technology units, and innovation programs | High | Easy access for attendees from the broader Copenhagen metropolitan area |
| Greater Denmark | National developer and engineering leadership audience | Medium to High | Likely draw from major business and university centers across Denmark |
| Nordic region | Attendees from Sweden, Norway, Finland, and Iceland | High | NDC has broader Nordic brand recognition, improving cross-border relevance |
| Northern and Western Europe | Software professionals, speakers, vendors, and technical leaders from nearby European markets | Medium | Practical travel access supports wider European participation |
| Global remote and vendor ecosystem | International speakers, sponsors, and partner organizations | Medium | More relevant for strategic software vendors and thought leadership than mass attendance |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary | National | The event is hosted in Copenhagen and is most accessible to Danish technology professionals and organizations. |
| Secondary | Regional / International | Brand overlap with NDC’s broader conference network makes the event relevant across the Nordics and nearby European software markets. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Public buyer organization list not publicly released | Event attendee data | The organizer publicly promotes topic tracks and registration, but a verified current-year buyer company directory was not publicly confirmed during this research. | ndccopenhagen.com | CTO, Engineering Director, Platform Lead, DevOps Manager, Principal Engineer | Confirmed Current-Year Event; attendee company list unavailable |
| Microsoft | Enterprise technology buyer and partner organization | Relevant to cloud, developer tooling, AI, security, and enterprise architecture conversations typical at NDC-format events. | microsoft.com | Cloud Solution Architect, Engineering Manager, Developer Relations Lead, Security Architect | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| AWS | Cloud platform buyer, partner, and ecosystem organization | High thematic fit for cloud-native development, DevOps, observability, and platform engineering. | aws.amazon.com | Solutions Architect, Partner Development Manager, Developer Advocate, DevOps Lead | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Google Cloud | Cloud and AI buyer-side ecosystem organization | Relevant across AI, cloud modernization, data platforms, and developer productivity. | cloud.google.com | Cloud Architect, Data Platform Lead, AI Engineer, Engineering Director | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| GitHub | Developer platform organization | Direct fit for software engineering workflows, code collaboration, and AI-assisted development. | github.com | Developer Experience Lead, Platform Engineer, Engineering Manager, DevOps Lead | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| JetBrains | Developer tooling organization | Strong fit for coding productivity, IDE usage, team collaboration, and software quality. | jetbrains.com | Engineering Manager, Principal Developer, Developer Productivity Lead | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Redgate | Database and DevOps software organization | Relevant to data development workflows, database DevOps, and engineering process improvement. | red-gate.com | Data Engineering Lead, DBA Manager, DevOps Manager, Platform Architect | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Datadog | Observability and platform buyer-side organization | Strong topical fit for monitoring, SRE, performance, and cloud operations audiences. | datadoghq.com | SRE Lead, Platform Engineering Manager, Observability Lead, CTO | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Elastic | Search, observability, and security technology organization | Relevant to search architecture, telemetry, logging, and security analytics. | elastic.co | Security Engineer, Platform Architect, Data Engineer, DevOps Lead | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Cloudflare | Security, edge, and performance technology organization | Fit for application security, performance, Zero Trust, and modern developer platform use cases. | cloudflare.com | Security Architect, Network Engineer, Engineering Director, Platform Lead | Historical / prior-year evidence may apply; current-year attendance not publicly confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | CTO | Executive / Technology | C-Level | Owns technology strategy, platform direction, and strategic software investment. |
| 2 | VP Engineering / Head of Engineering | Engineering | VP / Head | Drives engineering standards, vendor evaluation, tooling budgets, and team scale. |
| 3 | Director of Engineering | Engineering | Director | Approves operational tooling and engineering process investments. |
| 4 | Engineering Manager | Engineering | Manager | Directly influences day-to-day tool adoption and workflow implementation. |
| 5 | Principal Engineer / Staff Engineer | Engineering / Architecture | Senior IC | Highly influential technical evaluator for architecture and tool choices. |
| 6 | Cloud Architect | Cloud / Infrastructure | Senior / Lead | Shapes cloud platform, governance, and infrastructure spend decisions. |
| 7 | Platform Engineering Lead | Platform / DevOps | Lead / Manager | Critical buyer for internal developer platforms, automation, and observability. |
| 8 | DevOps Manager | DevOps | Manager | Owns CI/CD, automation, release speed, and reliability operations. |
| 9 | Site Reliability Engineering Lead | Operations / Reliability | Lead | Important target for uptime, monitoring, alerting, and incident tooling. |
| 10 | Security Architect / AppSec Lead | Security | Lead / Director | Evaluates secure development, identity, code scanning, and compliance controls. |
| 11 | Data Engineering Manager | Data / Analytics | Manager / Director | Relevant for data platform, pipeline, and AI infrastructure purchases. |
| 12 | Product Manager / Product Director | Product | Manager / Director | Influences product analytics, experimentation, collaboration, and engineering priorities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Computer Software | Core event audience for engineering, developer tooling, and software platforms | Developer tools, cloud platforms, observability, testing, security |
| 2 | Information Technology & Services | Includes technology services firms, digital transformation providers, and managed engineering teams | Consulting, implementation, managed services, cloud modernization |
| 3 | Internet | Strong fit for product-led digital businesses and engineering-heavy online platforms | Platform engineering, developer productivity, app performance |
| 4 | Computer Networking | Relevant for cloud infrastructure, edge services, networking automation, and security | Network observability, Zero Trust, performance tooling |
| 5 | Computer & Network Security | Security topics align with secure coding, AppSec, IAM, and infrastructure protection | DevSecOps, code scanning, secrets, compliance, runtime defense |
| 6 | Computer Hardware | Relevant for performance-intensive engineering, edge systems, and infrastructure ecosystems | Developer platforms, test environments, technical integration |
| 7 | Telecommunications | Large telecoms maintain substantial software, platform, cloud, and security teams | Cloud migration, distributed systems, monitoring, API management |
| 8 | Financial Services | Heavily regulated digital organizations with advanced engineering and security needs | AppSec, cloud governance, data engineering, reliability |
| 9 | Banking | Strong fit for enterprise architecture, compliance-driven engineering, and modernization | Developer platforms, secure SDLC, cloud migration |
| 10 | Retail | Retailers with e-commerce and digital product teams are relevant software buyers | Performance, experimentation, analytics, cloud scaling |
| 11 | Hospital & Health Care | Digital health and enterprise care systems require secure software and data operations | Security, cloud hosting, interoperability, engineering workflow modernization |
| 12 | Government Administration | Public-sector digital transformation teams can be relevant attendees where government tech topics overlap | Secure software delivery, cloud governance, modernization |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Not Publicly Confirmed | Official event site reviewed for public counts | No confirmed attendee total available during research. |
| Exhibitor / sponsor count | Not publicly confirmed | Not Publicly Confirmed | Official event materials | Sponsor ecosystem likely present, but public count was not confirmed. |
| Buyer count | Not publicly confirmed | Not Publicly Confirmed | Public information review | No official buyer-program count identified. |
| Speaker count | Not publicly confirmed in this report | Partially Confirmed Event Structure | Agenda/schedule pages | Conference agenda confirms speaker-led programming, but exact count is not stated here. |
| Historical attendance | No verified historical attendance number included | Historical data not confirmed | Not included without official confirmation | Avoiding unsupported numerical estimates. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Software engineering | Faster delivery, code quality, and scalable development workflows | Hands-on demos, technical talks, proof-of-concept offers | Developer tools, CI/CD, testing, code intelligence |
| Cloud | Migration, governance, cost control, resilience, and cloud-native design | Architecture consultations, cloud maturity workshops | Cloud infrastructure, platform services, FinOps, containers |
| DevOps and platform engineering | Automation, self-service platforms, reliable release pipelines | Engineering platform assessments and workflow optimization | Internal developer platforms, orchestration, release management |
| Architecture | Modernization, scale, reliability, and maintainability | Executive and architect-level discussions around roadmap and standards | Architecture consulting, integration tooling, API management |
| AI and data | Model development, data pipelines, governance, analytics enablement | Use-case workshops, data-stack demos, AI product integration discussions | MLOps, data platforms, analytics engineering, AI tooling |
| Security | Secure SDLC, access control, monitoring, supply-chain security | Security maturity reviews and technical validation sessions | AppSec, IAM, secrets management, vulnerability scanning |
| Modern technology leadership | Team effectiveness, engineering governance, innovation adoption | Leadership networking and strategic partnership conversations | Transformation consulting, team productivity, developer enablement |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Audience quality is strong for software, cloud, data, DevOps, and security sellers because attendees influence or approve technical buying decisions. |
| Decision-maker availability | High | Strong representation is expected from engineering leadership, architects, and senior practitioners. |
| Data collection potential | Medium | Commercial value is high, but public attendee-list availability appears limited. |
| Apollo targeting potential | Very High | Roles, departments, and industries map cleanly into Apollo filters for highly targeted outreach. |
| Geographic targeting potential | High | Copenhagen, Denmark, and the Nordics provide a focused regional market for account-based outreach. |
| Best outreach approach | High | Use problem-led outreach tied to developer productivity, platform scale, cloud governance, security, and AI adoption. |
| Overall lead quality | High | Best for B2B software, infrastructure, platform, DevOps, security, and engineering enablement vendors. |
| Best use case | High | ABM prospecting, sponsor targeting, speaker-organization mapping, and senior engineering buyer outreach. |
| Limitations / risks | Medium | Public attendee-company confirmation is limited; outreach should avoid claiming attendance unless directly validated. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Computer Software; Information Technology & Services; Internet; Computer & Network Security; Computer Networking; Telecommunications; Financial Services; Banking; Retail; Hospital & Health Care; Government Administration | Capture engineering-heavy organizations likely to send relevant attendees or mirror the event’s buyer profile. |
| Departments | Engineering; Information Technology; Product; Security; Operations; Data/Analytics | Limit outreach to technical decision-makers and evaluators. |
| Seniority | C-Level; VP; Head; Director; Manager; Lead; Principal | Prioritize roles with budget authority or strong technical influence. |
| Job titles | CTO; Chief Architect; VP Engineering; Director of Engineering; Engineering Manager; Head of Platform Engineering; DevOps Manager; Site Reliability Engineering Lead; Cloud Architect; Security Architect; AppSec Lead; Principal Engineer; Staff Engineer; Data Engineering Manager; Product Director | Align messaging with likely event attendee profiles and software buying influence. |
| Geography | Denmark first; then Sweden, Norway, Finland, Iceland; secondary: Netherlands, Germany, UK | Reflect the event’s Nordic core and nearby European reach. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Best fit for organizations with formal engineering teams and software budgets. |
| Keywords | developer platform, cloud native, kubernetes, microservices, devops, sre, observability, appsec, platform engineering, data platform, ai engineering, software architecture | Identify companies and contacts aligned with the event’s core themes. |
| Technologies | AWS, Azure, Google Cloud, Kubernetes, GitHub, GitLab, Datadog, Elastic, Terraform | Useful for stack-based targeting where Apollo enrichment supports technology signals. |
| Revenue range | $10M–$50M; $50M–$250M; $250M+ | Focus on organizations capable of enterprise tooling and infrastructure spend. |
| Company type | Public; Private; PE-backed; Venture-backed; Enterprise digital units | Broaden prospecting across both mature enterprises and growth-stage software buyers. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NDC Copenhagen official website | Official event website | Event branding, location, agenda themes, registration framing, and timing structure | High |
| NDC Conferences organizer website | Official organizer website | Organizer identity and conference network context | High |
| DGI Byen venue website | Official venue website | Venue/address alignment for Halmtorvet 11, Copenhagen | High |
| User-supplied event details | Provided input | Event title, city, region, country, venue details, and dates | Medium to High |
| Public event materials review | Verification note | No publicly confirmed attendee totals, buyer counts, or current-year buyer company list were verified for this report | High for limitation statement |
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