NCBFAA Annual Conference 2026
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About this event
NCBFAA Conference 2026
Event type: Customs brokerage, freight forwarding, international trade compliance, logistics, ocean/air cargo, import-export, supply chain, trade services
Estimated attendance: Typically a mid-sized B2B conference with a strong concentration of decision-makers, account managers, compliance leaders, operations heads, and service providers in the cross-border trade ecosystem.
Event overview
The NCBFAA Conference 2026 is a highly specialized industry event centered on customs brokers, freight forwarders, trade compliance professionals, logistics providers, and companies supporting international commerce. This is not a broad consumer exhibition. It is a focused business event where the most valuable attendees are the people responsible for customs clearance, import/export operations, supply chain execution, trade documentation, regulatory compliance, brokerage services, and global freight movement.
For attendee-list buyers, this conference is valuable because the audience is directly connected to commercial decision-making in cross-border logistics and trade services. The best-fit buyer targets are companies that sell technology, software, trade compliance tools, freight services, shipping solutions, insurance, warehousing, customs advisory, visibility platforms, and international trade support services.
1) Who attends: Buyers / attendees
This conference attracts a very specific B2B audience. The core attendees are not casual visitors; they are professionals who work in international freight, customs brokerage, customs compliance, transportation, global forwarding, supply chain operations, and trade consulting. Many attendees are directly involved in purchasing or influencing purchasing for software, services, and operational tools.
Main attendee groups include:
- Customs brokers and brokerage firm leaders
- Freight forwarders and global logistics managers
- Import/export compliance managers
- Trade compliance officers and regulatory specialists
- Ocean, air, and multimodal transportation executives
- Warehouse and distribution leaders
- Technology vendors serving customs, freight, and supply chain operations
- Legal and consulting professionals focused on trade regulations
- Industry association leaders and government-relations specialists
- Service providers in insurance, packaging, visibility, documentation, and tariff-related tools
In practical buyer-list terms, the strongest contacts are those with titles tied to operations, compliance, partnerships, product evaluation, business development, procurement influence, and senior management.
2) Where the show is happening + attendee geographic origin
The location for the 2026 conference should be confirmed from the official event page because venue and city details can vary by year. If you share the client website, I can validate the exact location, date, and session structure and refine the buyer list accordingly.
In terms of geographic origin, this event is generally national with international relevance. Because customs and freight forwarding are tied to global commerce, the attendee mix often includes professionals from across the United States as well as companies with global operations, international shipping exposure, and cross-border trade responsibility.
Likely geographic pattern:
- Local: A smaller portion of attendees from the host city and surrounding region
- National: The majority of the audience, including brokers, forwarders, shippers, and trade service providers from across the U.S.
- Global: Select international stakeholders, partners, and service providers with multinational trade operations
3) Audience reach
Reach type: National with global business relevance
This is a niche, high-value conference with a strong U.S. base and international trade implications. While the attendee count may be smaller than a mass-market trade show, the commercial quality of the audience is typically much stronger because the people attending are directly tied to trade operations, compliance, and logistics decision-making.
That makes it especially useful for attendee-list sales if your client sells enterprise software, freight tools, customs solutions, consulting, or B2B services that support the international trade workflow.
4) Sample buyer company names + websites
Below is a sample buyer list designed for account targeting. These are the kinds of companies most likely to benefit from this conference and to have attendees, sponsors, exhibitors, or senior business stakeholders in the room.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | DHL Global Forwarding | dhl.com | Vice President, Global Forwarding; Trade Compliance Director; Solutions Manager | Strong fit for international freight, customs, and logistics technology buyers. |
| 2 | Expeditors | expeditors.com | Branch Manager; Customs Brokerage Manager; Trade Compliance Manager | One of the most relevant audiences for brokerage, forwarding, and customs operations. |
| 3 | Kuehne+Nagel | kuehne-nagel.com | Regional Operations Director; Ocean Freight Manager; Compliance Lead | Global freight-forwarding leader with strong cross-border trade needs. |
| 4 | DSV | dsv.com | Director of Logistics; Customs Manager; Business Development Manager | High-value logistics buyer with broad enterprise-scale shipping and compliance requirements. |
| 5 | DB Schenker | dbschenker.com | Trade Lane Manager; Freight Operations Director; Customs Compliance Manager | Large international freight and supply chain organization with relevant decision-makers. |
| 6 | C.H. Robinson | chrobinson.com | Transportation Manager; Customs Brokerage Manager; Sales Director | Strong fit for freight brokerage, visibility tools, and trade operations services. |
| 7 | Maersk | maersk.com | Global Trade Manager; Ocean Operations Manager; Customer Solutions Lead | Ocean shipping and integrated logistics company with global trade exposure. |
| 8 | CEVA Logistics | cevalogistics.com | Country Manager; Brokerage Operations Manager; Supply Chain Director | Excellent fit for logistics services, warehousing, and customs workflows. |
| 9 | UPS Supply Chain Solutions | ups.com | Senior Manager, Brokerage Services; Global Logistics Manager | Relevant for cross-border distribution, customs, and enterprise shipping solutions. |
| 10 | FedEx Trade Networks | fedex.com | Trade Services Manager; Customs Brokerage Manager; Sales Manager | Highly relevant for trade services, brokerage, and international shipment support. |
| 11 | Flexport | flexport.com | Partnerships Director; Customs Product Manager; Enterprise Sales Manager | Technology-led freight and trade platform with a strong audience overlap. |
| 12 | GEODIS | geodis.com | Supply Chain Director; Brokerage Operations Lead; Account Director | Global logistics buyer with clear interest in cross-border operational efficiency. |
| 13 | Yusen Logistics | us.yusen-logistics.com | Import Manager; Ocean Freight Director; Business Development Manager | Strong fit for international forwarding and customs-related services. |
| 14 | Rhenus Logistics | rhenus.group | Regional Director; Customs Manager; Solutions Consultant | Relevant multinational logistics company with trade and transportation needs. |
| 15 | Port of Los Angeles | portoflosangeles.org | Trade Development Manager; Operations Manager; Maritime Business Lead | Port ecosystem player with direct exposure to import/export and cargo movement. |
| 16 | Port of Long Beach | polb.com | Commercial Development Director; Cargo Operations Manager | Major trade gateway with strong relevance to logistics and customs stakeholders. |
| 17 | FlexiVan | flexivan.com | Equipment Sales Director; Intermodal Manager; Customer Success Lead | Good fit for intermodal shipping, equipment, and logistics optimization. |
| 18 | Cargill | cargill.com | Import Compliance Manager; Global Logistics Director; Supply Chain Lead | Large global shipper with recurring customs and import/export needs. |
| 19 | Walmart Global Sourcing | walmart.com | Global Sourcing Manager; Import Compliance Lead; Logistics Director | Massive import volume and supply chain complexity make this a strong fit. |
| 20 | Maersk Supply Service / Trade Services Division | maersk.com | Trade Services Director; Enterprise Solutions Manager | Useful for trade documentation, freight, and logistics technology discussions. |
5) Job profiles, industries & event type
This event is best targeted using senior and mid-senior operational titles. Because the audience is specialized, generic titles are less effective than function-based roles tied to compliance, brokerage, forwarding, trade management, and supply chain execution.
Best job profiles to target:
- Director of Customs Brokerage
- Trade Compliance Manager
- Import/Export Manager
- Freight Forwarding Manager
- Global Logistics Director
- Ocean Freight Manager
- Air Freight Manager
- Supply Chain Director
- Transportation Manager
- Warehouse Operations Director
- Business Development Manager
- Solutions Consultant
- Operations Manager
- Account Director
- Regulatory Affairs / Trade Compliance Lead
Best industries to use from your industry list:
- Logistics & Supply Chain
- Transportation/Trucking/Railroad
- Import & Export
- International Trade & Development
- Warehousing
- Shipping-related companies through keyword targeting
- Information Services
- Computer Software
- Professional Training & Coaching
- Management Consulting
- Insurance
- Legal Services
- Financial Services
- Government Relations
- Business Supplies & Equipment
If the client is selling software, trade tech, visibility platforms, compliance tools, customs automation, or logistics services, the most useful filters are Logistics & Supply Chain, Import & Export, Transportation/Trucking/Railroad, Computer Software, and Information Services.
6) Estimated attendance / expected footfall
The expected footfall is generally moderate compared with huge national conventions, but the attendee quality is usually high. This type of event often draws:
- Association members
- Customs brokerage professionals
- Freight forwarders
- Trade compliance leaders
- Service providers and sponsors
- Software and logistics vendors
For attendee-list use, the key metric is not just total headcount; it is the concentration of commercially valuable titles. Even if attendance is smaller than a mass-market expo, the buyer quality can be significantly better.
7) Key focus areas & buyer engagement
Main focus areas likely include:
- Customs brokerage operations
- Trade compliance and regulatory updates
- Import/export documentation and risk management
- Freight forwarding and shipping coordination
- International logistics and warehousing
- Supply chain optimization
- Digitization of trade workflows
- Tariffs, policies, and trade rule changes
- Carrier partnerships and service improvements
- Visibility, automation, and software modernization
Buyer engagement angle:
The best outreach angle should position the attendee list as a high-intent database of people directly involved in cross-border trade and logistics operations. Messaging should emphasize that these are not random contacts, but professionals with purchasing influence in brokerage, forwarding, compliance, and supply chain management.
Strong engagement language would be:
“We can help you reach customs brokers, freight forwarders, import/export leaders, compliance managers, logistics operators, and trade technology decision-makers attending the NCBFAA Conference 2026.”
This is much more powerful than generic event language because it speaks to revenue impact, not just attendance.
8) Client-product fit note
Before finalizing the best buyer list, I need the client website. That is the most important step because the ideal buyer profile changes based on what the client sells.
Examples of how the right target changes by product:
- If the client sells freight software, prioritize logistics operators, brokerage managers, and supply chain directors.
- If the client sells compliance tools, prioritize import/export managers, trade compliance officers, and customs leaders.
- If the client sells insurance, prioritize logistics executives, brokerage firms, and risk managers.
- If the client sells warehouse or transport services, prioritize shippers, forwarders, and enterprise logistics teams.
- If the client sells consulting or advisory services, prioritize senior leadership, legal, and compliance decision-makers.
Share the client website and I can review it, understand the product, and give you a much sharper buyer recommendation list for this event.
9) Final recommendation
This is a strong niche event for B2B attendee-list sales if your client serves international trade, freight, customs, compliance, logistics, or supply chain markets. It is not a mass-market event, but it is high value because the audience is concentrated, industry-specific, and commercially relevant.
Best buyer segments to collect:
- Customs brokerage firms
- Freight forwarders
- Import/export businesses
- Trade compliance teams
- Logistics software vendors
- Warehousing and distribution operators
- Shipping and transportation companies
- Consultants and legal advisors in international trade
Quality rating for attendee-list sales: 8.5/10
The audience is niche but very relevant. If the client product matches customs, freight, compliance, logistics, trade tech, or supply chain, this event can be a strong source of targeted buyer contacts.
Data sheet
| Event Name | NCBFAA Annual Conference 2026 |
| Event Date | April 12–15, 2026 |
| Event Status | Completed |
| Venue | JW Marriott San Antonio Hill Country Resort & Spa |
| City | San Antonio |
| State / Region | Texas |
| Country | United States |
| Organizer | National Customs Brokers & Forwarders Association of America, Inc. (NCBFAA) |
| Official Event Website | NCBFAA official conference pages / organizer website |
| Event Type | Association annual conference focused on customs brokerage, freight forwarding, international trade compliance, logistics, ocean/air cargo, import-export, and supply chain services |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | Business Services; IT & Technology |
| Audience Reach | Primarily national U.S. reach with selective international participation across customs, forwarding, and global trade service networks |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Unconfirmed for the 2026 edition; market characterization based on organizer identity, conference format, and the association’s member profile |
| Main Purpose of Event | Industry networking, regulatory and compliance education, member business development, trade operations learning, partnership building, and solution discovery for cross-border trade and freight operations |
The NCBFAA Annual Conference is a specialized business event serving customs brokers, freight forwarders, compliance professionals, logistics operators, service vendors, and other stakeholders involved in international trade execution. Unlike broad logistics expos, this conference sits closer to the operational and regulatory core of cross-border commerce, where import/export documentation, customs clearance, cargo movement, brokerage services, trade compliance, and client service decisions are actively discussed.
From a lead generation perspective, the event matters because it concentrates decision-makers and influencers from firms that buy software, data services, freight solutions, customs technologies, insurance, consulting, warehousing, visibility platforms, and trade support services. It is generally well suited for B2B attendee list building when the goal is to reach niche trade-service buyers, member firms, and logistics operators rather than mass-market visitors.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Customs brokerage executives | Licensed customs brokers, brokerage groups, trade service firms | Select customs software, ABI tools, compliance content, document automation, consulting, and insurance partners | High-value buyers for trade technology and regulatory support solutions |
| Freight forwarding leadership | Air/ocean forwarders, NVOCCs, multimodal logistics providers | Influence carrier relationships, forwarding systems, visibility tools, TMS platforms, and operational partnerships | Strong buyers of logistics software, data, rate management, and capacity services |
| Trade compliance leaders | Import/export compliance teams, sanctioned-party screening providers, classification and valuation teams | Drive compliance software, audit, training, and advisory spending | Excellent targets for reg-tech, content, workflow, and legal-advisory offerings |
| Operations and branch management | Branch managers, operations directors, service center leaders | Own process efficiency, staffing, vendor selection, and operational KPIs | Relevant for automation, managed services, workflow tools, and productivity platforms |
| Supply chain and transportation technology buyers | Forwarders, brokers, 3PLs, trade platforms, logistics groups | Evaluate TMS, ERP integrations, analytics, visibility, EDI/API, and cybersecurity solutions | Important audience for SaaS vendors and implementation partners |
| Business development and partnerships teams | Trade service firms, forwarding networks, warehousing operators, insurance and service companies | Source channel partners, referral relationships, and cross-sell opportunities | Valuable for alliance-building and reseller or referral programs |
| Government and regulatory stakeholders | Customs, trade, and border-related agencies where officially represented | Provide regulatory guidance rather than direct commercial buying in most cases | Important for credibility, policy updates, and solution positioning around compliance |
| Consultants, legal, and specialty service providers | Trade advisors, customs attorneys, classification experts, auditors | Influence client buying decisions and recommend systems or service partners | Useful multiplier audience for referral-based sales |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| San Antonio | Host-city attendees, regional logistics and trade-service professionals | Moderate | Convenient host market, but the conference appeal is broader than the local metro alone |
| Texas | Brokers, forwarders, import/export operators, cross-border service providers | High | Texas is highly relevant due to border trade, ports, warehousing, and major freight corridors |
| Nearby business hubs | Houston, Dallas-Fort Worth, Austin, Laredo, El Paso | High | These hubs concentrate forwarding, customs, trucking, ocean, air cargo, and cross-border trade operations |
| United States national market | NCBFAA member firms and related trade-service organizations from major port and airport markets | Very High | Likely strong participation from gateway markets such as Los Angeles/Long Beach, New York/New Jersey, Chicago, Miami, Atlanta, and Seattle |
| International reach | Selective participation from overseas agent networks, global logistics partners, and trade service providers | Medium | International presence is likely but the core audience remains U.S.-centered |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The organizer is a U.S. national trade association and the conference serves member firms and partner organizations across major customs and freight markets nationwide. |
| International | Secondary reach | International trade networks, overseas agents, and global service providers are relevant, but they are not the dominant audience segment. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Expeditors International | Freight forwarder / customs brokerage operator | Direct buyer of forwarding systems, customs tools, trade visibility, integration, and operations technology | expeditors.com | VP Operations, Director Customs Brokerage, Director Trade Compliance, CIO | Strong Market Fit, Attendance Not Confirmed |
| Kuehne+Nagel | Global forwarder / logistics provider | Relevant buyer of compliance systems, forwarding automation, analytics, and digital supply chain tools | kuehne-nagel.com | Managing Director, Customs Director, Technology Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| DHL Global Forwarding | Forwarder / trade services buyer | Buys workflow, visibility, compliance, and air/ocean operations technology | dhl.com | Director Customs, VP Operations, Head of Trade Compliance, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| DB Schenker | Global logistics / forwarding buyer | Relevant for brokerage systems, shipment visibility, integration, and compliance tools | dbschenker.com | Regional VP, Customs Brokerage Manager, Trade Compliance Director, IT Director | Strong Market Fit, Attendance Not Confirmed |
| GEODIS | 3PL / forwarding / customs services | Potential buyer of digital freight, warehouse, customs, and data platforms | geodis.com | Managing Director, Director Brokerage, Supply Chain Director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Livingston International | Customs broker / trade compliance provider | Highly aligned with customs, brokerage, and trade services buying motions | livingstonintl.com | VP Customs Brokerage, Director Compliance, Product Director, Operations Executive | Strong Market Fit, Attendance Not Confirmed |
| A.N. Deringer | Customs brokerage / compliance services firm | Direct fit for customs technology, compliance content, and operational tools | anderinger.com | Customs Director, Brokerage Manager, Compliance Manager, CIO | Strong Market Fit, Attendance Not Confirmed |
| BDP International | Logistics / forwarding / customs services provider | Likely buyer of international trade workflow, visibility, and data solutions | bdpinternational.com | Trade Compliance Director, VP Operations, Business Systems Director | Strong Market Fit, Attendance Not Confirmed |
| Flexport | Digital forwarder / trade technology buyer | Strong fit for API, data, compliance, carrier integration, and workflow technology partnerships | flexport.com | VP Product, Head of Customs, Director Operations, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Radiant Logistics | 3PL / forwarding network | Relevant buyer of brokerage tech, TMS tools, and operational services | radiantdelivers.com | Operations Director, Logistics VP, Technology Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| C.H. Robinson | Logistics / customs and global forwarding buyer | Potential buyer of international transportation software, data, and trade workflow tools | chrobinson.com | VP Global Forwarding, Director Brokerage, IT Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| UPS Supply Chain Solutions | Integrated logistics / customs services buyer | Relevant for cross-border operations software, process automation, and partner services | ups.com | Director Customs Brokerage, Operations Director, Compliance Director, CIO | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | President / CEO | Executive Office | C-Level | Owns strategic vendor approvals, partnerships, and enterprise investments |
| 2 | VP Operations | Operations | VP | Controls service delivery, workflow efficiency, staffing, and process improvement budgets |
| 3 | Director of Customs Brokerage | Customs / Brokerage | Director | High-fit buyer for customs software, ABI systems, entries workflow, and compliance support |
| 4 | Director of Trade Compliance | Compliance / Legal / Trade | Director | Key decision-maker for regulatory intelligence, screening, audit, and documentation platforms |
| 5 | Customs Brokerage Manager | Brokerage Operations | Manager | Influences day-to-day tool adoption and workflow fit |
| 6 | Director of Global Forwarding | Transportation / Forwarding | Director | Evaluates operational partners, capacity tools, and forwarding systems |
| 7 | Supply Chain Director | Supply Chain | Director | Important for integration of brokerage, warehousing, and transportation workflows |
| 8 | CIO / IT Director | Information Technology | C-Level / Director | Critical for platform approval, integrations, data security, and enterprise rollout |
| 9 | Business Development Director | Business Development / Partnerships | Director | Useful for channel partnerships, referral relationships, and co-selling |
| 10 | Procurement / Vendor Management Lead | Procurement | Manager / Director | Relevant where firms run formal procurement for software, data, and operational vendors |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain | Core fit for forwarders, 3PLs, and trade operators | Forwarding systems, customs workflow, visibility, integrations |
| 2 | Import & Export | Directly aligned with customs and trade compliance activity | Classification, documentation, denied-party screening, filing tools |
| 3 | Transportation/Trucking/Railroad | Intermodal and domestic transport linkages support cross-border execution | Network operations, shipment data, integration, vendor services |
| 4 | Warehousing | Relevant for bonded, transload, and distribution-linked trade operations | Warehouse systems, yard visibility, customs-connected fulfillment |
| 5 | Package/Freight Delivery | Carrier-adjacent organizations often buy compliance and shipment solutions | Cross-border parcel, brokerage support, delivery operations tech |
| 6 | Information Technology & Services | Technology vendors and service integrators support the event ecosystem | Implementation, integration, managed services, data modernization |
| 7 | Computer Software | Trade-tech, compliance-tech, and logistics SaaS providers are highly relevant | Customs automation, workflow, analytics, document management |
| 8 | International Trade & Development | Aligned with global trade policy, advisory, and trade support organizations | Market access, compliance, consulting, and trade enablement solutions |
| 9 | Management Consulting | Trade advisors and process consultants can influence buying | Advisory partnerships, audits, transformation services |
| 10 | Insurance | Cargo, customs bond, and trade-risk service providers are relevant to the attendee base | Trade risk, cargo protection, bond services, compliance-related coverage |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Unconfirmed | No public 2026 figure identified in reviewed materials | Use as a targeted niche conference rather than a scale-driven expo |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Official exhibitor/sponsor totals not located | Likely modest compared with large logistics expos |
| Buyer count | Not publicly confirmed | Unconfirmed | No public attendee segmentation total located | Buyer quality is likely stronger than raw volume due to specialization |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda totals not fully verified in reviewed materials | Conference format implies educational and policy-led sessions |
| Sponsor count | Not publicly confirmed | Unconfirmed | Sponsor totals not validated | Sponsorship is likely important due to the association conference model |
| Historical attendance | No verified public historical attendance figure included here | Historical data unavailable | This report avoids unsupported carry-forward figures | Obtain organizer media kit or sponsorship prospectus for numeric validation |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Customs compliance | Reduce filing risk, improve classification accuracy, maintain regulatory readiness | Offer demo-led conversations around auditability and workflow control | Compliance software, content databases, advisory services, training |
| Freight operations | Improve shipment execution, exception handling, and partner connectivity | Position solutions around operational efficiency and service quality | TMS, forwarding platforms, visibility, EDI/API integration, managed operations |
| Import/export documentation | Minimize manual entry and improve data consistency | Show ROI through automation and reduced rework | Document automation, OCR, data validation, workflow tools |
| Trade technology modernization | Replace legacy systems and improve interoperability | Lead with integration readiness and low-friction implementation | SaaS platforms, APIs, analytics, cloud migration, implementation services |
| Cross-border supply chain visibility | Track cargo status, milestones, delays, and exceptions | Discuss customer service gains and proactive issue management | Visibility platforms, alerts, analytics, customer portals |
| Risk and security | Protect data, maintain compliance, manage cargo and transaction risk | Target IT and compliance leaders with risk-reduction messaging | Cybersecurity, trade screening, identity controls, cargo insurance |
| Partnerships and outsourcing | Expand capabilities without building everything internally | Promote white-label, channel, and managed-service models | BPO, consulting, referral programs, operational support services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is niche and commercially relevant for cross-border trade, customs, forwarding, and compliance buyers. |
| Decision-maker availability | High | Association conferences often attract owners, executives, directors, and operational leaders from member firms. |
| Data collection potential | Medium | Quality is likely strong, but public attendee transparency appears limited based on reviewed materials. |
| Apollo targeting potential | Very High | The buyer set maps well to Apollo filters by industry, department, seniority, geography, and title. |
| Geographic targeting potential | High | U.S. port cities, border markets, and major freight hubs can be targeted effectively. |
| Best outreach approach | High | Use problem-led outreach focused on customs efficiency, compliance risk, visibility, and client service improvements. |
| Overall lead quality | High | Best for specialized B2B sellers serving logistics, customs, trade compliance, and supply chain operations. |
| Best use case | High | Ideal for attendee list enrichment, ABM, channel outreach, and niche buyer profiling rather than broad-volume lead generation. |
| Limitations / risks | Medium | Publicly confirmed attendance metrics and current-year attendee names were not verified, so sales teams should avoid claiming event attendance without direct proof. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Import & Export; Transportation/Trucking/Railroad; Warehousing; Package/Freight Delivery; Information Technology & Services; Computer Software; International Trade & Development; Management Consulting; Insurance | Build the core target universe around firms that execute or support cross-border trade |
| Departments | Operations; Supply Chain; Information Technology; Legal; Compliance; Business Development; Partnerships; Procurement | Focus on budget owners and workflow influencers |
| Seniority | Owner; Founder; C-Level; VP; Director; Head; Manager | Capture both executive decision-makers and operational evaluators |
| Job titles | CEO, President, VP Operations, Director of Customs Brokerage, Director of Trade Compliance, Customs Brokerage Manager, Director of Global Forwarding, Supply Chain Director, CIO, IT Director, Business Development Director, Partnerships Director | Prioritize direct fit titles for sales conversion and partnership development |
| Geography | United States; Texas; California; Illinois; New York; New Jersey; Florida; Georgia; Washington; border markets and major port/airport metros | Concentrate on trade gateways and freight hubs |
| Employee size | 11–50; 51–200; 201–500; 501–1000; 1001–5000; 5001+ | Covers both independent brokerages and enterprise logistics groups |
| Keywords | customs broker, customs brokerage, freight forwarder, global forwarding, NVOCC, import compliance, export compliance, trade compliance, customs clearance, bonded warehouse, air freight, ocean freight, cross-border logistics | Improves precision beyond broad industry labels |
| Technologies | ERP, TMS, EDI, API integration, cloud software, shipment visibility tools, customs filing systems | Useful when the client sells complementary technology or integration services |
| Revenue range | Mid-market to enterprise where available; include smaller specialist brokerages for niche products | Supports segmentation by deal size and sales motion |
| Company type | Private and public companies; independently owned brokerages; multinational logistics providers | Matches the likely attendee composition of an association conference |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| NCBFAA official website | Organizer website | Organizer identity, association scope, and trade-service market positioning | High |
| NCBFAA Annual Conference pages | Official event website | Conference branding and event-specific verification path for dates, agenda, and participation details where published | High, subject to active event-page availability |
| JW Marriott San Antonio Hill Country Resort & Spa | Venue website | Venue identity and location | High |
| User-supplied event details | Provided input | Event title, city, state, country, venue, and dates used in this report | Medium to High |
| Company websites listed in buyer sample table | Corporate websites | Company existence and business relevance to customs brokerage, freight forwarding, and trade operations | High for company relevance; not evidence of attendance |
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