National Painting and Decorating Show (P&D Show)

Event Overview

The National Painting and Decorating Show will take place at NEC Birmingham in Birmingham, United Kingdom on 23–25 June 2026. The show is described on its official site as being co-located with InstallerSHOW, which can expand the mix of attendees and exhibitors beyond decorating-specific brands into adjacent installation and property-care markets.

This event is positioned for people and organizations involved in painting, decorating, finishing, surface preparation, protective coatings, and related trade and contractor workflows, with added crossover influence from the co-located installer ecosystem.

1️⃣ Who attends (BUYERS / ATTENDEES)

The National Painting and Decorating Show is typically attended by a combination of trade professionals, decision-makers, and industry participants who influence purchasing, specification, and supplier selection for painting and decorating projects. In practice, attendees commonly include:

• Decorating contractors and painting specialists (business owners, partners, site supervisors, and estimating leads).
• Trade buyers and procurement-influencers working for decorating firms, multi-trade contractors, and property maintenance providers.
• Wholesalers and distributors supplying decorating products, consumables, and equipment to contractors.
• Manufacturers and brand representatives showcasing paint systems, coatings, primers, preparation tools, and finishing solutions.
• Suppliers of consumables and accessories such as rollers, brushes, masking, PPE, sanding tools, cleaning products, and application aids.
• Training and support stakeholders connected to skills development, trade education, and workforce capability in the painting and decorating sector.
• InstallerSHOW-adjacent participants due to co-location, where attendees may also be involved in installation, property improvement, refurbishment planning, and related building-care activities.

For attendee-list research and sourcing, the highest-value “buyer-like” profiles usually sit inside the contractor, distributor, specification, procurement, and training/stand-influencer groups—rather than purely consumer visitors—because these roles more directly connect to ongoing trade activity and repeat purchasing cycles.

2️⃣ Where the show is happening + attendee geographic origin

Venue: NEC Birmingham. City/Country: Birmingham, United Kingdom. Dates: 23–25 June 2026.

The official website content provided confirms the venue and dates, but it does not specify attendee geographic origin or how international the visitor base is. Because geographic origin is not explicitly stated in the provided text, we treat it as unknown for this output.

In a practical targeting sense (for research planning), painting and decorating shows in the UK typically draw from across the UK and often attract regional trade clusters based on distribution networks, contractor density, and supplier coverage. For certainty beyond that, we would need the organiser’s visitor breakdown (often released as “visitor demographics” or “attendee profile”).

3️⃣ Audience reach (Local / National / Global)

Based strictly on the provided official site content, the event’s reach level (local vs national vs global) is not explicitly stated. Therefore, we cannot confirm reach type from the supplied text.

However, because the show’s name includes “National” and it is described as a prominent industry event taking place at NEC Birmingham, it is reasonable to expect at least a strong national trade audience. For a fully verified “local / national / global” classification, we would still recommend validating with organiser-provided visitor statistics for the 2026 edition (or the most recent prior edition).

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

The provided official site text does not include an exhibitor list, sponsor list, or any buyer-company roster to confidently extract specific organization names for this year. Because we cannot reliably determine buyer companies and official domains from the supplied source, we leave this section as needs verification.

If we have your client’s product and we also receive (a) the client’s website and (b) permission to focus on buyer types aligned to their offering, we can then build a buyer-company shortlist suitable for attendee-list research—prioritizing companies that are most likely to send decision-makers to P&D Show and/or co-located events.

5️⃣ Job profiles, industries & event type

Event type

The National Painting and Decorating Show is a trade event centered on painting and decorating, with co-location with InstallerSHOW that can broaden the attendee mix into property improvement and installation-adjacent workflows.

Best job profiles to target (for “buyer-like” relevance)

• Owner / Managing Director (decorating and contracting businesses that control supplier relationships).
• Operations Director / Contracts Manager (drives project delivery and vendor selection).
• Procurement / Purchasing Manager (controls product ordering, pricing, and supplier performance).
• Estimator / Bid Manager (specifies materials and influences which brands enter winning quotations).
• Technical / Specification Manager (recommends paint systems, surface prep approaches, and coatings compatibility).
• Branch Manager / Trade Counter Manager (in distributors/wholesalers; influences contractor buying behavior).
• Product Manager / Category Manager (for brands and distribution; aligns promotions and trade programs).
• Training Manager / Skills Lead (supports apprenticeships, workshops, and trade competence initiatives).
• Health & Safety Lead (relevant where PPE, safe application processes, and compliant coatings matter).
• Site Manager / Supervisor (often influences day-to-day material choices and tool selection).

Industries & how they connect to the show

The event sits at the intersection of trade finishing and property improvement. Buyers typically belong to:

• Construction & refurbishment (decorating for renovations, maintenance, and fit-out).
• Trade contracting (painting/decorating firms, multi-trade refurbishment providers).
• Building materials distribution (paint and decorating product distribution to trade customers).
• Protective coatings / specialty coatings (where technical selection matters).
• Equipment and supplies (tools, prep systems, application aids, PPE).

6️⃣ Estimated attendance (expected total footfall)

The provided official website content does not include any estimated attendance or footfall figures for the 23–25 June 2026 show. Therefore, the estimated attendance cannot be reliably provided from the supplied text.

If we receive the organiser’s visitor stats (or we can access an official “About the Show” / “Visitor Numbers” page for the 2026 edition), we can then estimate expected footfall with proper sourcing.

7️⃣ Key focus areas & buyer engagement

Even without the organiser’s “What’s On” details in the provided text, painting-and-decorating trade shows usually concentrate on practical, buyer-relevant topics that directly affect purchase decisions and contractor outcomes. Key focus areas likely to attract buyer engagement include:

• Product performance and system compatibility (primers, coatings, finish types, and how they layer).
• Surface preparation and substrate readiness (sanding, cleaning, repairs, priming fundamentals).
• Application methods and efficiency (rollers/brushes/spraying systems, coverage rates, turnaround times).
• Durability, protection, and end-use suitability (interior vs exterior, abrasion resistance, weather resistance).
• Health, safety, and compliance (PPE, safe handling, ventilation guidance, compliant processes).
• Trade training and workforce capability (skills improvement, apprenticeships, and best-practice workshops).
• Co-located cross-over themes due to InstallerSHOW (property improvement and installation processes that connect to decorating outcomes).

For engagement strategy in research and outreach, we recommend prioritizing attendee profiles tied to specification, contracting, purchasing, distribution, and technical decision-making—because those roles generally convert the show’s content into supplier relationships and product adoption.

8️⃣ Client-product fit note (and how we validate the “best buyers” for your needs)

We can recommend the best-aligned buyer segments for National Painting and Decorating Show based on your client’s product. To do that accurately, we need your client’s website so we can match their offering to the most relevant buyer roles and company types attending the show.

Please share the client website. After we review it, we will confirm:

• Which attendee roles are most likely to be responsible for purchasing/specifying your product category.
• Which buyer company types to prioritize (e.g., contractors vs distributors vs technical/specification managers).
• Which UK and regional trade ecosystems are most aligned with your client’s product adoption cycle.
• How the co-location with InstallerSHOW may expand relevance for your product category.

Once we have the client URL, we can also build a buyer-only target list of company types and job titles that match the event context—so the output stays aligned with your commercial requirements.

9️⃣ Industry suggestions (based on common Apollo-style industry mapping)

Since the provided official text does not include an “industry list,” we recommend selecting industries that best reflect painting/decorating trade participants, coatings/materials procurement, and related product adoption. Using the industry options you provided, the most relevant likely matches are:

• Construction
• Building Materials
• Machinery (if your product includes trade tools, sprayers, mixers, or equipment)
• Mechanical or Industrial Engineering (if your product is equipment/industrial finishing related)
• Wholesale / Food Production is not relevant; instead focus on Wholesale for distribution networks
• Logistics & Supply Chain (only if your client is tied to distribution, fulfillment, or trade supply operations)
• Professional Training & Coaching (if your client provides training, certification programs, or skills enablement)
• Health, Wellness & Fitness is usually not relevant unless the product is PPE/wellbeing-focused with a clear trade safety training angle

After we review your client website, we will narrow these down to the most accurate industry filters for your specific product category.

Verified Facts From the Official Site (for quick reference)

• Event name: The Painting and Decorating Show (P&D Show)
• Venue: NEC Birmingham
• Location: Birmingham, United Kingdom
• Dates: 23–25 June 2026
• Co-located event: InstallerSHOW

Next Step (required to finalize “best buyers” for your client)

Please share your client website URL. Then we will map your product to the most relevant buyer company types and job profiles for this specific event, and we will deliver a buyer-focused target recommendation aligned to your requirements.