National Cyber Security Show
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About this event
National Cyber Security Show (NCSS) 2027
The National Cyber Security Show is the UK’s dedicated event for tackling cyber threats and protecting organisations’ digital worlds. Across 3 packed-out days, the show brings together the cybersecurity community to help businesses understand, adopt, and strengthen practical cyber security approaches—particularly around the Cyber Essentials mindset and core protective capabilities.
Dates
27 - 29 April 2027
Venue & Location
NEC Birmingham
Birmingham, United Kingdom
Event Focus & Why It Matters
The National Cyber Security Show is designed to help UK businesses find solutions, witness live product demonstrations, and gain practical guidance on overcoming real-world cyber security challenges. The event positions itself around uniting the UK’s approach to tackling cyber threats, with an emphasis on strengthening organisational resilience through clear, actionable steps.
What’s On (How the Event Is Structured)
The show features a conference-led experience alongside exhibitor activity. Attendees can expect learning and engagement opportunities focused on cyber management, security, protection, and recovery—helping businesses move from general awareness to practical implementation.
Conference elements
The NCSS programme includes conference content such as:
- Cyber Security Leaders Summit
- Cyber Solutions Theatre
Show experience
In addition to conference programming, the event includes dedicated exhibition activity where attendees can evaluate solutions directly, including live demonstrations of products and cyber solutions relevant to business needs and active cyber projects.
Who Visits (Attendee Value)
The event is built to attract an audience actively seeking cybersecurity solutions and practical advice. The visitor proposition is centered on finding the solutions they need and learning how to strengthen their cyber security posture using proven approaches such as Cyber Essentials.
Why Exhibit (Buyer & Engagement Intent)
For exhibitors, the show is positioned as a strong platform to demonstrate product capabilities, technological advancements, and cyber solutions to an engaged audience. The event highlights that exhibitors will meet participants who have active projects and buying power, supported by the show’s structured learning and demonstration environment.
Summary
Scheduled for 27 - 29 April 2027 at NEC Birmingham, the National Cyber Security Show is a concentrated UK cybersecurity hub that combines conference insight with live demonstrations and exhibitor-led product discovery— with a clear emphasis on Cyber Essentials and practical cyber resilience.
Data sheet
National Cyber Security Show – Event Attendee & Buyer Profile Analysis
Event date: 27–29 April 2027
Location: NEC, Birmingham, United Kingdom
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | National Cyber Security Show |
| Event Date | 27–29 April 2027 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | England / West Midlands |
| Country | United Kingdom |
| Organizer | Nineteen Group |
| Official Event Website | nationalcybersecurityshow.com |
| Event Type | Trade show, conference, and buyer education event |
| Primary Category | Security & Defense |
| Secondary Applicable Categories | IT & Technology; Business Services; Telecommunication |
| Audience Reach | National with selective international relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium. Official dates, venue, positioning, and visitor intent are confirmed; public attendance totals were not provided in the supplied official text. |
| Main Purpose of Event | To educate UK businesses on cyber essentials, security, protection, recovery, live solutions, and practical cyber risk reduction. |
About the Event
National Cyber Security Show is a UK-focused cybersecurity exhibition and conference designed to promote cyber essentials, cyber management, security, protection, and recovery. The official event positioning emphasizes practical advice, live solutions, and education for businesses seeking to strengthen their cyber posture.
The event matters because it brings together security decision-makers, IT leaders, compliance stakeholders, and solution providers in one place to evaluate technologies, compare approaches, and accelerate buying decisions. It is especially relevant for organizations managing risk, protecting digital infrastructure, and sourcing cybersecurity capabilities across governance, technical controls, and incident recovery.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Cybersecurity leadership | Mid-market and enterprise organizations, regulated industries, public sector bodies | Owns strategy, budget, and vendor shortlists | Primary buyer audience for security platforms, services, and advisory |
| IT directors and technology teams | Enterprises, SMEs, public agencies, universities | Evaluates tooling, integration, deployment, and support | High relevance for software, cloud security, endpoint, IAM, and monitoring vendors |
| Procurement and sourcing teams | Corporate buyers, government departments, NHS suppliers, critical infrastructure operators | Runs tendering, supplier comparison, and commercial negotiation | Important for vendors selling managed services, software subscriptions, or consulting |
| Operations and facilities leaders | Manufacturing, logistics, healthcare, education, hospitality | Influences resilience, continuity, and physical/digital security investments | Relevant for physical security convergence, access control, and resilience solutions |
| Compliance, risk, and audit teams | Financial services, healthcare, critical infrastructure, public sector | Shapes controls, reporting, and regulatory alignment | Strong fit for governance, risk, compliance, and assurance providers |
| Government and public sector buyers | Local authorities, central government, NHS, education, defense-related bodies | Procures cyber capability, training, and managed services | Relevant for suppliers with public-sector experience and procurement-ready offerings |
| MSPs, MSSPs, integrators, and consultancies | Channel partners and service firms supporting end users | Influence product selection, referrals, and implementation | Strong partner and reseller opportunity for vendors |
| Board-level stakeholders | SMEs, high-growth firms, regulated companies | Authorizes investment and risk strategy | Important for executive-level cybersecurity messaging and ROI-driven selling |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | Local businesses, resellers, service providers, public sector organizations | Medium | Strong access to West Midlands corporate and public-sector buyers |
| Host region: West Midlands | Manufacturing, logistics, healthcare, education, professional services | High | Dense concentration of operational buyers and IT decision-makers |
| Nearby business hubs | London, Manchester, Leeds, Bristol, Coventry, Leicester, Nottingham | High | Short-haul UK travel supports strong executive attendance |
| National reach | UK enterprises, SMEs, government bodies, education and healthcare institutions | Very High | Official positioning is UK-wide, indicating broad national buyer relevance |
| International reach | Select European vendors, channel partners, and global security suppliers | Moderate | International attendance is plausible, but the event is primarily UK-led |
| Key procurement corridors | Public sector, critical infrastructure, enterprise technology procurement | High | Best suited to supplier outreach campaigns targeting active buying cycles |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned to serve UK businesses broadly, with Birmingham as a central, well-connected venue. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| UK Cabinet Office | Government / procurement | Central government cyber policy and procurement relevance | gov.uk | Procurement Lead, Security Architect, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| NHS England | Government / healthcare buyer | Large cyber procurement and resilience needs in healthcare | england.nhs.uk | CISO, IT Director, Procurement Manager, Risk Manager | Strong Market Fit, Attendance Not Confirmed |
| BBC | Enterprise buyer / media operator | High-value digital operations with security and resilience needs | bbc.com | Security Director, Head of IT, Infrastructure Manager | Strong Market Fit, Attendance Not Confirmed |
| BT Group | Telecom operator | Critical infrastructure and security technology buyer | bt.com | CISO, Network Security Director, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| National Grid | Utilities / critical infrastructure | OT/IT security, resilience, and compliance buyer | nationalgrid.com | Cybersecurity Manager, OT Security Lead, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Vodafone UK | Telecom / enterprise technology buyer | Security, network, cloud, and identity solutions relevance | vodafone.co.uk | CISO, IT Security Manager, Vendor Manager | Strong Market Fit, Attendance Not Confirmed |
| Rolls-Royce | Industrial / aerospace enterprise | Complex enterprise security, supply chain, and manufacturing risk | rolls-royce.com | Cyber Director, Supply Chain Security Lead, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Jaguar Land Rover | Automotive manufacturer | Manufacturing cyber, supplier risk, and connected systems security | jaguarlandrover.com | Head of Cyber Security, IT Director, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Capita | Business services / outsourcing | Large services organization with enterprise security buying needs | capita.com | CISO, Security Operations Lead, Procurement Director | Strong Market Fit, Attendance Not Confirmed |
| Birmingham City Council | Local government | Local public-sector cyber procurement and awareness buyer | birmingham.gov.uk | Head of Digital, Procurement Officer, Information Security Lead | Strong Market Fit, Attendance Not Confirmed |
| University of Birmingham | Higher education | Research, data protection, and campus cyber resilience relevance | birmingham.ac.uk | CISO, IT Services Director, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Tesco | Retail | Retail operations, fraud, and supply chain security buyer | tesco.com | Security Director, IT Procurement Lead, Fraud Manager | Strong Market Fit, Attendance Not Confirmed |
| AstraZeneca | Pharma / life sciences | Highly regulated environment with sensitive IP and data protection needs | astrazeneca.com | Cybersecurity Director, Procurement Manager, Risk Director | Strong Market Fit, Attendance Not Confirmed |
| HSBC UK | Banking / financial services | Regulated security procurement, fraud, identity, and compliance | hsbc.co.uk | CISO, Security Procurement Lead, Technology Risk Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Information Security Officer (CISO) | Security / IT | Executive | Owns cyber strategy, budget, and vendor approval |
| 2 | IT Director / Head of IT | IT | Director | Evaluates deployment, integration, and infrastructure fit |
| 3 | Director of Procurement / Procurement Manager | Procurement | Manager / Director | Controls supplier selection, commercials, and contracting |
| 4 | Security Operations Manager / SOC Manager | Security Operations | Manager | Influences tool selection for monitoring, response, and detection |
| 5 | Head of Information Security / Security Manager | Security | Head / Manager | Leads day-to-day defense, policy, and control adoption |
| 6 | Cyber Risk / Governance / Compliance Manager | Risk / Compliance | Manager | Maps solutions to standards, audits, and policy requirements |
| 7 | Infrastructure / Network Manager | IT Infrastructure | Manager | Key stakeholder for network, endpoint, and access solutions |
| 8 | Facilities / Physical Security Director | Facilities / Security | Director | Relevant where cyber-physical security and access control overlap |
| 9 | Program / Project Manager | Transformation / PMO | Manager | Implements cyber initiatives and vendor-led programs |
| 10 | Business Development / Channel Partnerships Director | Partnerships / Sales | Director | Important for vendors seeking resellers, MSPs, and alliance opportunities |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Computer & Network Security | Direct event alignment | Primary buyer and partner targeting |
| 2 | Information Technology & Services | Large pool of enterprise IT buyers | Infrastructure, managed services, integration |
| 3 | Computer Software | Security software buyers and vendors attend | SaaS, platform, and subscription sales |
| 4 | Government Administration | Public-sector cyber procurement relevance | Government lead generation |
| 5 | Financial Services | High compliance and cyber spend | Risk, fraud, IAM, and GRC solutions |
| 6 | Hospital & Health Care | Sensitive data and operational resilience | Healthcare security and compliance |
| 7 | Utilities | Critical infrastructure protection | OT security and resilience |
| 8 | Telecommunications | Network-centric security needs | Network, cloud, and identity security |
| 9 | Retail | Fraud, e-commerce, and data protection | Retail cybersecurity and compliance |
| 10 | Manufacturing | Industrial and supply chain cyber exposure | OT/IT convergence and supply chain risk |
| 11 | Education Management | University and training institution buyers | Campus security, identity, and data protection |
| 12 | Logistics & Supply Chain | Operational continuity and data security needs | Supply chain resilience tools and services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text supplied | No organizer-published attendance total in supplied content |
| Exhibitor count | Not publicly confirmed | Unavailable in supplied text | Official website navigation references exhibitor list | Could be added from exhibitor directory if available later |
| Buyer count | Not publicly confirmed | Unavailable in supplied text | No buyer list provided | Attendance is inferred from event positioning, not quantified |
| Speaker count | Not publicly confirmed | Unavailable in supplied text | Official website references speaker section | A current agenda may provide a count later |
| Sponsor count | Not publicly confirmed | Unavailable in supplied text | Official website includes event partners and sponsorship brochure links | Useful for prospecting sponsor-side decision-makers |
| Historical attendance | Not available in supplied content | Not verified here | Prior-year evidence not included in supplied text | Use organizer media kit or post-show report for validation |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cyber Essentials / compliance | Basic control maturity and certification support | Educational sessions and readiness assessment offers | Compliance software, advisory, certification support |
| Threat protection | Detection, prevention, and response capabilities | Live demos and use-case driven conversations | Endpoint, SIEM, XDR, MDR |
| Recovery and resilience | Business continuity after incidents | Scenario-based selling and incident planning workshops | Backup, disaster recovery, response services |
| Identity and access management | Secure user and privileged access control | Target IT and security decision-makers | IAM, MFA, privileged access management |
| Cloud security | Protection for SaaS, infrastructure, and hybrid environments | Solution comparison for architecture and compliance teams | CASB, CNAPP, posture management, governance tools |
| Managed services / MSSP | Outsourced security operations and monitoring | Channel and partner recruitment opportunity | MSSP, MDR, SOC-as-a-service |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show is directly aligned with cyber buyers, security teams, and procurement stakeholders. |
| Decision-maker availability | High | Likely to attract senior IT, security, and procurement personnel. |
| Data collection potential | High | Exhibitor, speaker, and content pages can support lead-building and list enrichment. |
| Apollo targeting potential | Very High | Clear industry, title, and keyword filters are available for cyber, IT, and procurement audiences. |
| Geographic targeting potential | High | Strong UK concentration with Birmingham and West Midlands as an anchor. |
| Best outreach approach | Very High | Use security outcome messaging, compliance pain points, and ROI-led event outreach. |
| Overall lead quality | High | Strong fit for cybersecurity vendors, service providers, and channel partners. |
| Best use case | Event lead generation, attendee list sales, sponsor targeting, and ABM campaigns | Best suited to solution providers targeting active cyber buyers and decision-makers. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor lists were not confirmed in the supplied text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Computer & Network Security; Information Technology & Services; Computer Software; Government Administration; Financial Services; Hospital & Health Care; Utilities; Telecommunications; Manufacturing; Education Management | Capture end users, buyers, and channel partners most likely to attend |
| Departments | Information Technology; Security; Procurement; Operations; Risk; Compliance; Facilities; Digital Transformation | Focus on the departments with budget and implementation authority |
| Seniority | Manager; Director; VP; CXO; Head of; Owner | Prioritize decision-makers and budget holders |
| Job titles | CISO, Head of Information Security, IT Director, Security Director, Procurement Director, Procurement Manager, SOC Manager, Cyber Risk Manager, GRC Manager, Infrastructure Manager, Program Manager | Capture the most relevant buyer and influencer titles |
| Geography | United Kingdom; West Midlands; England; London; Manchester; Birmingham; Leeds; Bristol | Prioritize UK buyers with manageable travel to Birmingham |
| Employee size | 51-200, 201-500, 501-1000, 1001-5000, 5001+ | Capture both SME and enterprise buyers with active security budgets |
| Keywords | cyber security, information security, cyber essentials, SOC, MDR, SIEM, risk management, compliance, incident response, data protection, IAM, endpoint security | Align searches to event themes and buyer pain points |
| Company type | End user organizations, government bodies, channel partners, MSPs, MSSPs, integrators, consultancies | Separate direct buyers from partner/channel prospects |
Suggested Apollo Search Logic: (CISO OR “Head of Information Security” OR “IT Director” OR “Procurement Manager” OR “Security Director”) AND (cyber OR “information security” OR “cyber essentials” OR “incident response” OR “SOC” OR “MDR” OR “SIEM”) AND country: United Kingdom AND seniority:(manager OR director OR vp OR cxo)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| National Cyber Security Show official website | Official organizer website | Event name, 2027 dates, venue, Birmingham location, cyber positioning, visitor/exhibitor/navigation structure | High |
| Official website copy supplied by user | Primary source excerpt | Official event purpose, visitor value proposition, and 2027 show timing | High |
| NEC Birmingham | Venue website | Venue identity and city location | High |
| Nineteen Group | Organizer website | Organizer attribution used for report normalization | Medium |
| Official exhibitor / speaker / agenda pages on event site | Event directory / program structure | Presence of exhibitor, speaker, conference, and networking content areas | Medium |
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