About this event

National Children and Adult Services Conference (NCASC) — Research & Buyer Targeting Description

Event overview (what NCASC is and why it matters)

The National Children and Adult Services Conference (NCASC) is a three-day conference designed for elected members and senior leaders in local authorities who are responsible for, or have an interest in, delivering effective services and opportunities for children, young people, and adults. The conference is jointly organised by ADASS, ADCS, and the LGA.

NCASC is positioned as a policy-and-practice gathering for system leaders in children’s services and adult social care, bringing together the public sector with the wider ecosystem that supports service delivery. The event also includes an exhibition and is described as being “vital” to councillors, directors, senior officers, policy-makers, and service managers—alongside organisations working in the statutory, voluntary, and private sectors.

Extracted event facts from the official website

• Event name: NCASC Conference (National Children and Adult Services Conference)
• Duration: Three days
• Edition: NCASC 2026
• Venue: ACC, Liverpool
• City: Liverpool
• Country: Not explicitly stated in the provided website text (left blank)
• Organisers: ADASS, ADCS, LGA
• Format elements clearly mentioned: Conference sessions, exhibition (with catering located there), workshops (workshop bid form available)

1) Who attends (buyers / attendees)

NCASC is not a narrow technical trade fair; it is a decision-maker and senior-leader conference for the children’s services and adult services ecosystem. That means attendance includes both public sector leaders and organisations from voluntary and private sectors that support or supply those services.

Main attendee/buyer groups described by the conference

• Elected members and senior leaders in local authorities responsible for, or interested in, delivering effective services and opportunities for children, young people and adults.
• Councillors (elected members) involved in service oversight and local authority priorities.
• Directors and senior officers leading children’s services and adult services functions.
• Policy-makers and individuals shaping improvement agendas and national policy implementation.
• Service managers accountable for day-to-day delivery and performance.
• Voluntary, community and private sector partners (including suppliers to providers).
• Exhibitors and partners in the exhibition, positioned to “draw together over 1000 delegates” around shared policy interests.

Buyer implication: In lead-gen terms, the highest-value “buyers” are usually not front-line practitioners; they are the people who influence procurement, commissioning, platform adoption, provider assurance, policy alignment, and programme delivery. NCASC’s audience aligns strongly with commissioning, strategy, governance, performance, improvement, safeguarding, social care operations, and supplier evaluation.

2) Where the show is happening + attendee geographic origin

Show location: ACC, Liverpool

Geographic origin of attendees: The provided official content describes the conference as annual and national and references “local authorities” and system leaders, which implies a UK-wide national reach. However, the provided text does not explicitly state international attendance or percentages by region.

Best geographic targeting (reliable inference from the event description):

• National (UK-wide) leaders from local authorities
• Strong interest from teams serving children’s services and adult social care
• Teams responsible for policy implementation and improvement agendas

3) Audience reach (Local / National / Global)

NCASC is explicitly positioned as a National conference. Based on the official description (local authorities, system leaders, policy updates, improvement agendas, and the inclusion of central/local government and national associations), the most accurate classification is: National audience.

Global reach: Not confirmed in the supplied content, so it should be treated as unknown for research planning unless additional official materials confirm international participation.

4) Sample buyer company names (buyers only) + websites

Below is a sample buyer list that fits the NCASC audience focus on children’s services and adult services (health, social care, education, commissioning, supplier-to-provider ecosystems). These are organisations that commonly serve local authorities, providers, and partner networks in this policy area. Once the client product is provided, we refine the list to the best-fit buyers for the client’s specific offering.

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Capita	https://www.capita.com/	Head of Social Care Transformation / Director of Local Government Services	Works across local authority and public sector transformation areas that map to children’s and adult service delivery and improvement agendas.
2	Civica	https://www.civica.com/	Product/Programme Director (Public Sector) / Transformation Lead (Children’s Services & Adult Social Care)	Provides software and services to public sector customers—commonly relevant where councils adopt case management, workflow, and service improvement tools.
3	Servelec	https://www.servelec-group.com/	Commercial Director / Head of Local Authority Solutions	Known for public sector and health/social care systems; a strong thematic match for service delivery platforms and partner support.
4	Egress	https://www.egress.com/	Public Sector Sales Director / UK&I Director of Enterprise Solutions	Communications and compliance solutions are often crucial for safeguarding workflows, secure information handling, and adult/children support services.
5	CareTech	https://caretech.com/	Group Director of Operations / Commissioning & Partnerships Director	Adult and/or supported living providers are key stakeholders in “provider” ecosystems and often engage with local authority commissioning priorities.
6	Salutem Care and Education	https://www.salutemcare.com/	Regional Director / Partnerships & Contracts Lead	Education and care provider alignment with children and young people services makes it a fit for a conference bridging children’s services and adult services.
7	National Care Forum (NCF) - as a sector stakeholder	https://nationalcareforum.org.uk/	Chief Executive / Policy & Public Affairs Lead	While not a software vendor, it is a credible buyer/partner-type organisation for policy engagement and provider ecosystem alignment.
8	The Access Group (public sector and care-adjacent offerings)	https://www.theaccessgroup.com/	Public Sector Partnerships Director / Healthcare & Social Care Sales Lead	Supports organisations in education, public sector, and adjacent care operations—relevant for councils and providers seeking digital enablement.
9	RM (education & public sector)	https://www.rm.com/	Public Sector Sales Director / Education & Children’s Services Account Lead	Education-adjacent capability can align with children’s services where education opportunities and learning pathways are part of service design.
10	Almaco / Workforce & support service providers (example fit)	https://www.almaco.co.uk/	Head of Services / Partnerships Director (Local Authority & Care)	Partner organisations supporting care and workforce planning commonly engage with local authority agendas across children/adult services.
11	Care Quality Commission (CQC) - as system stakeholder	https://www.cqc.org.uk/	Quality & Improvement Director / Local Systems Assurance Lead	Not a “buyer” in the procurement sense, but a key system player whose presence indicates a strong improvement and quality focus.
12	Social Care Institute for Excellence (SCIE)	https://www.scie.org.uk/	Head of Practice Improvement / Partnerships Director	Improvement and best-practice adoption connects directly to the conference theme of latest thinking in policies and improvement agendas.
13	University Hospitals / NHS Trust supplier ecosystems (example match category)	https://www.nhs.uk/ (directory entry point)	Integrated Care Director / Partnerships Lead	NCASC explicitly includes health and social care responsibilities; integrated care leadership is a relevant engagement buyer profile.
14	Wisdom / safeguarding training & consultancy (example match category)	(needs client fit confirmation)	Director of Safeguarding Training / Head of Professional Services	Where the client offers training/consulting aligned to children/adults services, safeguarding and improvement leads can be strong buyer targets.
15	Tech for case management & workflows (example fit category)	(needs client fit confirmation)	Business Development Director / Head of Local Authority Solutions	If the client sells software, automation, or workflow platforms for children/adults services, then local authority solution leads are typically priority buyers.
16	Provider assurance / compliance consultancy (example fit category)	(needs client fit confirmation)	Managing Director / Contracts & Compliance Lead	Strong fit if the client provides assurance, quality frameworks, reporting, audits, or compliance support tied to children/adult services outcomes.
17	ADASS (as a partner ecosystem stakeholder)	https://www.adass.org.uk/	Policy Director / Partnerships Lead	Direct organiser partner—useful for ecosystem mapping, policy alignment, and conference influence pathways.
18	ADCS (as a partner ecosystem stakeholder)	https://www.adcs.org.uk/	Chief Executive / Policy & Practice Lead	Direct organiser partner—strong indicator of children’s services agenda and attendee expectations.
19	LGA (Local Government Association)	https://www.local.gov.uk/	Public Services Director / Policy Lead	Organizer partner—useful for national policy and system leaders’ positioning, themes, and engagement strategy.
20	Exhibition / partner-solution providers in care and children’s services (category placeholder)	(needs client fit confirmation)	Exhibition Sales / Partnerships Director / Account Director (Local Government)	NCASC explicitly includes an exhibition of key organisations—buyers often sit in partnerships/exhibition sales and public sector account leadership roles.

Important note for precision: we can strengthen this list significantly once we know the client product category (software, training, managed service, care provision, compliance, communications, safeguarding, commissioning support, etc.). Without that, the sample list above is intentionally “fit-based” rather than guaranteed exhibitor accuracy.

5) Job profiles, industries, & event type

Best job profiles to target

• Director of Children’s Services / Director of Adult Social Services
• Head of Children’s Services, Head of Adult Services
• Senior Officer / Assistant Director (service leadership roles)
• Policy Officer / Policy Lead (improvement agenda and national policy implementation)
• Commissioning Manager / Commissioning Lead (children/adults services commissioning)
• Service Manager (operational accountability)
• Partnerships Director / Partnerships Lead (provider ecosystem engagement)
• Safeguarding Lead (where relevant to children and vulnerable adults)
• Performance & Improvement Lead
• Programme Manager / Transformation Lead (service modernisation and outcomes delivery)
• Exhibition Partner / Commercial Lead (for organisations attending as exhibitors and sponsors)

Event type (based on official description)

• Policy conference for local government leaders and senior officers
• Public sector + voluntary + private ecosystem gathering
• Conference with exhibition (exhibition at the heart of the conference; catering located in the exhibition area)
• Workshops (workshop bid form mentioned)

6) Estimated attendance (expected total footfall)

The official text provided states that the event offers the opportunity to “draw together over 1000 delegates”. Estimated attendance: 1000+ delegates.

The official content does not specify additional counts for exhibitors, sponsors, or non-delegate visitors. For research planning, we should treat delegate footfall as 1000+, with event-day visitor totals likely higher when exhibition engagement is included.

7) Key focus areas & buyer engagement

The conference theme is strongly focused on effective service delivery and opportunities for children, young people, and adults. It also emphasises “latest updates and thinking” in key policies and improvement agendas.

Key focus areas implied by the official description

• Children’s services and outcomes for children and young people
• Adult services and improved support for adults
• Health and social care integration and delivery
• Education-linked opportunities for children and young people
• Policy updates affecting statutory duties and service improvement
• Improvement agendas and practical implementation at local authority level
• Provider ecosystem coordination (voluntary, community, and private sector partners)
• Exhibition engagement as a core part of the conference experience

How buyers typically engage at events like this

• Senior leaders attend to validate strategy and understand national updates impacting local authority responsibilities.
• Service managers and improvement leads seek practical tools, frameworks, training, and delivery support.
• Commercial and partnerships teams use the exhibition environment to build relationships with commissioners and senior service leaders.
• Workshops offer a higher-intent environment for solutions that map to implementation challenges.

8) Client-product fit: we need your client website to identify the best buyers

To produce the most accurate buyer list for NCASC, we need to review the client product offering and then map it to the most relevant decision-makers described on the conference audience page. Please share the client website URL (the product you want us to sell into NCASC attendees/exhibitor ecosystem).

Once the client website is provided, we will:

• Identify the best buyer segment(s) (e.g., commissioning, transformation, safeguarding, case management, provider compliance, training, communications, integrated care partnerships).
• Select the highest-fit job titles aligned to the NCASC audience described by the organisers.
• Prioritise companies that match the client’s exact category (software/service/provider/policy partner).
• Deliver an improved table of 15–20 buyer organisations tailored to the client.

Until the client website is shared, the buyer-fit guidance below is the default mapping based on NCASC’s stated themes (children/adults services, health/social care, education opportunities, policy/improvement agendas, and exhibition ecosystem).

Default “best-fit” buyer segments for NCASC (before client website review)

• Local authority directors and senior officers in children’s services and adult social care
• Policy and improvement leads responsible for implementing national agendas
• Commissioning leaders managing provider relationships and service outcomes
• Service managers and programme/transformation leads adopting new tools and delivery models
• Exhibitors and partners in the children/adult services ecosystem seeking commissioner relationships

9) Suggested industries (from the provided industry taxonomy)

Using the provided industry list taxonomy, the most appropriate industry filters for NCASC buyer research are:

• Hospital & Health Care (health components of responsibility and integration themes)
• Hospitality (only relevant if the client is event services/hospitality—otherwise secondary)
• Public Policy (policy updates and national improvement agendas)
• Government Administration (local authorities and senior government leadership)
• Nonprofit Organization Management (voluntary/community sector partners)
• Education Management (education-linked opportunities for children/young people)
• Primary/Secondary Education (education interface for children and young people)
• Professional Training & Coaching (if the client provides training for safeguarding, improvement, or service delivery)
• Facilities Services (only if the client’s offerings relate to service facilities—typically lower priority)
• Information Technology & Services (if the client sells case management, workflow, or service enablement systems)
• Computer Software (if the client is a software provider for social care / children’s services systems)
• Staffing & Recruiting (only if the client provides workforce solutions for care providers)

Recommended “best-fit” title-to-filter approach (for data building)

When building a target list, we should combine: conference audience alignment + seniority + service domain (children/adults) + delivery responsibility. That means filtering for titles that sit at the intersection of strategy, policy implementation, commissioning, transformation, and performance improvement.

Next step: we refine the list to your client’s exact needs

Please share the client website for us to review and map the best buyers for NCASC. After review, we will return:

• A refined list of the best-fit companies (15–20) with accurate prioritisation
• The most relevant job titles for outreach
• The final industry filter stack based on your product category

Official-source anchor used for this brief: ADASS/ADCS/LGA joint organisation; three-day conference; exhibition at ACC Liverpool; over 1000 delegates; audience includes local authority elected members, directors, senior officers, policy-makers, service managers; also partners from voluntary/community/private sectors; aimed at children/young people/adults services including health, social care and education.