NASW National Conference 2026
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About this event
NASW National Conference 2026
Event type: Social Work, Behavioral Health, Human Services, Professional Development, Policy, Clinical Practice, Advocacy
Estimated attendance: Approximately 2,000+ attendees, depending on final program size, speaker lineup, chapter participation, and sponsor activation.
Audience summary: This is a highly relevant professional event for social work decision-makers, clinical practitioners, program leaders, agency directors, educators, nonprofit leaders, behavioral health stakeholders, and solution providers serving the human services ecosystem.
1️⃣ Who attends: Buyers / Attendees
The NASW National Conference is not a general consumer event. It is a professional gathering centered on social work practice, public policy, ethics, mental health, clinical care, community support, and social service delivery. The most valuable attendees for attendee-list research are not only individual practitioners, but also the people who influence service procurement, program purchasing, training investments, software adoption, and organizational partnerships.
Primary attendee groups typically include:
- Licensed clinical social workers
- School social workers
- Healthcare social workers
- Behavioral health counselors and care coordinators
- Nonprofit executives and program directors
- Human services administrators
- Public health and community outreach leaders
- Social work faculty, professors, and academic program leaders
- Students in graduate and undergraduate social work programs
- Government, policy, and advocacy professionals
- Technology vendors and service providers serving case management, EHR, telehealth, training, and compliance
From a buyer-intent perspective, the most valuable contacts are those with purchasing authority or strong influence over tools and services used in practice settings. That includes directors of clinical services, operations managers, workforce development leaders, education directors, and procurement-influencing program heads.
2️⃣ Where the show is happening + attendee geographic origin
The exact host city and venue for NASW National Conference 2026 should be verified from the final event page, because conference locations can vary year to year. If you share your client website, I can refine the location-specific buyer profile and attendee reach more precisely.
In general, NASW national conferences draw attendees from across the United States with some international visibility through social work education, research, and practice communities. Attendee origin is usually a mix of:
- National U.S. audience from all major states
- Strong local/regional concentration around the host city
- High participation from urban healthcare and nonprofit hubs
- Graduate students and faculty from universities nationwide
- Behavioral health and social service organizations serving multi-state populations
This means the event is useful for national B2B outreach, but the densest buyer clusters usually come from the host region, nearby states, and organizations with training, licensing, compliance, or continuing-education needs.
3️⃣ Audience reach: Local / National / Global
Reach type: Primarily national, with selective global relevance.
NASW National Conference is mostly a U.S.-centric professional event. The content, licensing framework, and attendee base are tied strongly to American social work practice, healthcare systems, nonprofit service delivery, and policy environments. That said, the themes of mental health, equity, trauma-informed practice, community care, and professional development have broader international relevance, especially for academic institutions, research organizations, and training partners.
For attendee-list value, this is best treated as a national professional audience with a concentration of serious buyers, educators, and service leaders rather than a mass-market tradeshow.
4️⃣ Sample buyer company names + websites
Below is a sample list of buyer-style organizations that are likely to be relevant for this conference. These are selected based on alignment with social work, behavioral health, human services, clinical support, training, education, case management, public health, and nonprofit ecosystems.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | CVS Health | cvshealth.com | Director, Behavioral Health Partnerships / Clinical Program Manager | Strong fit for healthcare access, pharmacy support, community health, and behavioral health services. |
| 2 | UnitedHealth Group | unitedhealthgroup.com | Behavioral Health Strategy Manager / Program Director | Large healthcare ecosystem buyer with strong interest in care coordination and population health. |
| 3 | Optum | optum.com | Director, Care Management / Behavioral Health Operations Lead | Relevant for care management, digital health, and social determinants of health support. |
| 4 | Kaiser Permanente | kp.org | Clinical Operations Manager / Behavioral Health Program Manager | Healthcare delivery and integrated care require social work, care coordination, and patient support. |
| 5 | Humana | humana.com | Population Health Manager / Clinical Engagement Director | Strong buyer fit for Medicare, care coordination, mental health, and community-based support programs. |
| 6 | Aetna, a CVS Health Company | aetna.com | Behavioral Health Product Manager / Case Management Director | Highly relevant for payer-side care management and behavioral health engagement. |
| 7 | Magellan Health | magellanhealth.com | Program Director, Behavioral Health / Network Development Manager | Known for behavioral health and managed care services tied to social work practice. |
| 8 | Headspace Health | headspace.com | Partnerships Manager / Clinical Programs Lead | Excellent fit for mental health, digital care, employee wellness, and referral ecosystems. |
| 9 | Talkspace | talkspace.com | Provider Network Manager / Clinical Partnerships Director | Directly aligned with therapy access, telehealth, and behavioral health service expansion. |
| 10 | Lyra Health | lyrahealth.com | Enterprise Partnerships Manager / Clinical Operations Lead | Strong fit for employer mental health benefits and provider network growth. |
| 11 | Catholic Charities USA | catholiccharitiesusa.org | Program Director / Executive Director / Training Manager | Nonprofit human services organization with direct social work and community support relevance. |
| 12 | United Way Worldwide | unitedway.org | Community Impact Director / Strategic Partnerships Manager | Strong fit for community programs, social services, and local impact initiatives. |
| 13 | National Council for Mental Wellbeing | thenationalcouncil.org | Program Director / Member Engagement Manager | Highly aligned with behavioral health systems, policy, training, and advocacy. |
| 14 | Children’s Hospital Association | childrenshospitals.org | Director, Social Services / Care Coordination Lead | Relevant for pediatric social work, family services, and hospital-based care coordination. |
| 15 | StriveWell / Workforce wellbeing vendors | varies by company | Partnerships Director / Client Success Manager | Buyer fit for employee assistance, wellness, mental health tools, and organizational support services. |
Top 5 buyer accounts to prioritize first: CVS Health, UnitedHealth Group, Optum, Kaiser Permanente, and Humana. These names usually have the strongest combination of budget, scale, and social work-adjacent buying relevance.
5️⃣ Job profiles, industries & event type
Best job profiles to target:
- Director of Behavioral Health
- Clinical Services Manager
- Program Director, Human Services
- Social Work Department Chair
- Dean, School of Social Work
- Director of Community Outreach
- Care Coordination Manager
- Director of Case Management
- Nonprofit Executive Director
- Training and Development Manager
- Clinical Partnerships Director
- Population Health Manager
- Public Health Program Manager
- Behavioral Health Operations Lead
- Student Services Director
- Licensing and Compliance Manager
- Member Engagement Manager
- Employee Assistance Program Manager
Best industries to use from your industry list:
- Health, Wellness & Fitness
- Hospital & Health Care
- Mental Health Care
- Individual & Family Services
- Nonprofit Organization Management
- Education Management
- Higher Education
- Professional Training & Coaching
- Public Policy
- Government Administration
- Public Relations & Communications
- Philanthropy
- Research
- Management Consulting
- Information Services
Event type fit: This conference is best categorized as a professional association conference with education, advocacy, clinical practice, policy, and service-delivery themes. It is especially useful for solution providers selling training, software, mental health services, care coordination tools, workforce support, or nonprofit-related services.
6️⃣ Estimated attendance / expected footfall
A realistic working estimate for this type of national professional conference is 2,000+ attendees, though final numbers depend on venue, schedule, concurrent tracks, keynote strength, and association promotion.
Unlike a large consumer expo, the value here is not just raw footfall. The quality of the audience matters more than the volume. A comparatively smaller event can still be highly valuable if it contains the right mix of decision-makers, clinicians, educators, and program leaders.
For list-building, the most important attendee segments are those with recurring buying behavior or influence over organizational tools and vendor selection.
7️⃣ Key focus areas & buyer engagement
Main conference themes likely include:
- Clinical social work practice
- Behavioral health and mental wellness
- Trauma-informed care
- Advocacy and public policy
- Community-based services
- Child, family, and school support
- Healthcare social work
- Ethics and licensing
- Diversity, equity, and inclusion in care delivery
- Workforce well-being and professional development
- Technology for case management, telehealth, and service delivery
- Academic research and training
Buyer engagement opportunities: This event is best approached through education, thought leadership, and trust-based relevance rather than aggressive sales language. The audience responds better to practical value, clinical credibility, and mission alignment.
High-performing engagement angles include:
- Continuing education and certification support
- Behavioral health workflow improvement
- Case management efficiency
- Digital care delivery and telehealth access
- Employee wellness and burnout prevention
- Community engagement and outreach support
- Nonprofit service optimization
- Data, reporting, and compliance tools
8️⃣ Client-product fit note
To give you the best buyer list from this conference, I need your client website. The right buyer profile changes significantly based on what your client sells.
Examples:
- If your client sells therapy, wellness, or behavioral health technology, the best buyers are clinical directors, mental health program managers, and care coordination leaders.
- If your client sells LMS, training, certification, or e-learning services, the best buyers are school of social work leaders, training directors, and professional development managers.
- If your client sells case management, CRM, EHR, or workflow software, target agency directors, operations leads, and healthcare social work teams.
- If your client sells nonprofit services, membership tools, or advocacy solutions, target association leaders, nonprofit executives, and public policy teams.
- If your client sells staffing, recruiting, or workforce services, target HR leaders, talent acquisition teams, and social service organizations with hiring needs.
If you share the client website, I can immediately rank the best buyer companies, titles, and industries specifically for that product and this event.
9️⃣ Final recommendation
NASW National Conference 2026 is a strong fit for B2B attendee-list research if your target market includes healthcare, behavioral health, social services, education, nonprofit management, professional training, or technology serving care delivery.
This is not a mass buyer expo. It is a high-trust professional conference where the buyer value comes from quality, influence, and service relevance. The strongest list segments are usually clinical leaders, program directors, educators, nonprofit executives, and health-system partners.
Overall buyer-list quality rating: 7.5/10
Why: strong professional audience, highly relevant industries, and good decision-maker density. The only limitation is that it is more niche and mission-driven than a pure commercial tradeshow, so the buyer strategy must be aligned with the client product.
Best next step: Share your client website, and I will review it to identify the best-fit buyers from this event, along with the most relevant industries, titles, and priority company accounts.
Data sheet
| Event Name | NASW National Conference 2026 |
| Event Date | June 10–13, 2026 |
| Event Status | Completed |
| Venue | Marriott Marquis Washington, DC |
| City | Washington |
| State / Region | District of Columbia (D.C.) |
| Country | United States |
| Organizer | National Association of Social Workers (NASW) |
| Official Event Website | socialworkers.org |
| Event Type | Professional conference focused on social work, behavioral health, human services, policy, clinical practice, advocacy, and continuing education |
| Primary Category | Wellness, Health & Fitness |
| Secondary Applicable Categories | Education & Training; Medical & Pharma; Business Services |
| Audience Reach | National, with likely attendance from state chapters, universities, nonprofit service providers, healthcare systems, public agencies, and advocacy organizations across the United States |
| Estimated Attendance / Expected Footfall | Approximately 2,000+ attendees (estimated reference figure; organizer public confirmation not verified in this report) |
| Attendance Data Reliability | Estimated. Attendance figure not publicly confirmed by the organizer in the materials reviewed for this report. |
| Main Purpose of Event | To convene social work and human services professionals for continuing education, policy discussion, clinical practice development, advocacy alignment, networking, and solution-provider engagement relevant to service delivery and organizational improvement |
The NASW National Conference 2026 is a professional gathering led by the National Association of Social Workers, serving practitioners, agency leaders, educators, advocates, and behavioral health stakeholders. Its subject matter typically spans clinical practice, ethics, mental health, social policy, public systems, community care, workforce development, and continuing education for licensed and non-licensed professionals across the social services ecosystem.
From a commercial and lead-generation perspective, the event matters because it brings together organizations that influence training budgets, workforce development purchasing, clinical tools adoption, case management technology evaluation, community program partnerships, and nonprofit or public-sector service delivery decisions. While many attendees are practitioners, the strongest buyer-side value comes from program directors, agency executives, healthcare and school-based social work leaders, nonprofit administrators, academic departments, and public-sector human services decision-makers.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Licensed clinical social workers and therapists | Private practices, clinics, hospitals, behavioral health groups | User-level influence on clinical platforms, CE programs, tools, assessments, and referrals | Strong fit for training, clinical resources, practice software, and patient-support solutions |
| Behavioral health and care coordination leaders | Community mental health centers, integrated care providers, health systems | Budget influence over care pathways, workforce tools, documentation systems, and patient engagement solutions | High-value targets for health-tech, care management, and workforce support vendors |
| Nonprofit executives and program directors | Family services agencies, youth services, housing support organizations, community nonprofits | Decision-makers for partnerships, service contracts, grants implementation, and staff development spending | High relevance for SaaS, training, community outreach tools, HR support, and impact reporting solutions |
| Human services administrators | County agencies, state departments, public health departments, child welfare and social services agencies | Procurement-side and program-side influence on contracts, case management systems, and service delivery tools | Important for public-sector outreach and government-adjacent procurement pipelines |
| School social workers and education support leaders | K-12 districts, school systems, student support departments, educational nonprofits | Influence on student wellness programs, referral networks, training, and intervention tools | Relevant for SEL, student support, mental health, and school services vendors |
| Healthcare social work leaders | Hospitals, integrated delivery networks, rehabilitation systems, hospice providers | Operational influence on discharge planning, care transitions, patient support, and social determinants initiatives | High relevance for healthcare workflow and community coordination vendors |
| Academic leaders and social work faculty | Universities, schools of social work, continuing education providers | Influence over curriculum tools, faculty partnerships, conferences, and training purchases | Strong fit for educational content, assessment tools, and program partnerships |
| Public policy and advocacy leaders | Associations, advocacy coalitions, public affairs groups, foundations | Influence over campaigns, research partnerships, policy tools, and communications vendors | Relevant for policy research, communications, stakeholder engagement, and advocacy software |
| Community outreach and population health teams | Public health organizations, managed care programs, nonprofit coalitions | Operational role in engagement, social support coordination, and community services delivery | Good targets for outreach platforms, multilingual engagement, data collection, and impact tools |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Washington, D.C. | Local professionals, policy organizations, associations, NGOs, federal-adjacent stakeholders | High | Strong concentration of advocacy, association, nonprofit, and public policy organizations |
| District of Columbia / DMV region | Attendees from D.C., Maryland, and Virginia healthcare, education, and human services organizations | High | Likely regional draw for hospitals, school systems, public agencies, and nonprofits |
| U.S. East Coast | Organizations from major population centers and established NASW chapter footprints | Medium to High | Good access by rail and air supports attendance from Northeast and Southeast markets |
| National U.S. | State NASW chapters, national nonprofit networks, universities, healthcare systems, social service agencies | High | National association branding supports broad U.S. participation even when exact origin mix is not publicly listed |
| International | Possible limited participation from global social work and research communities | Low | International reach not publicly confirmed in the materials reviewed |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The conference is organized by a national association and is positioned to attract professionals, agencies, chapters, educators, and advocacy leaders from across the United States. |
| Regional | Secondary concentration | Washington, D.C. location likely increases attendance density from the Mid-Atlantic and Northeast corridor. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| National Association of Social Workers | Organizer / professional association | Core convening organization for social work professionals and chapter leadership | socialworkers.org | Executive Director, Conference Director, Partnerships Director, Professional Development Director | Confirmed Current-Year Participant |
| Marriott Marquis Washington, DC | Venue / hospitality operator | Official venue for the event and a relevant meetings-industry stakeholder | marriott.com | Director of Event Planning, Group Sales Director, Convention Services Manager | Confirmed Current-Year Participant |
| Council on Social Work Education | Academic / accrediting body | Highly relevant to social work education, training, faculty engagement, and curriculum partnerships | cswe.org | Dean, Program Director, Continuing Education Director, Field Education Director | Strong Market Fit, Attendance Not Confirmed |
| National Child Traumatic Stress Network | Behavioral health / research network | Relevant to trauma-informed practice, child welfare, mental health training, and public service partnerships | nctsn.org | Clinical Director, Program Director, Training Director, Community Services Director | Strong Market Fit, Attendance Not Confirmed |
| National Council for Mental Wellbeing | Behavioral health association | Relevant to community behavioral health provider networks and workforce training needs | thenationalcouncil.org | VP Programs, Workforce Development Director, Chief Clinical Officer, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| American Public Human Services Association | Public sector human services association | Directly relevant to human services administrators and public systems stakeholders | aphsa.org | Human Services Director, Program Administrator, Procurement Manager, Policy Director | Strong Market Fit, Attendance Not Confirmed |
| Child Welfare League of America | Nonprofit / advocacy network | Aligned with social work practice, child welfare systems, family support, and training ecosystems | cwla.org | Program Director, Executive Director, Training Manager, Policy Director | Strong Market Fit, Attendance Not Confirmed |
| Kaiser Permanente | Healthcare system | Large employer of healthcare social workers and behavioral health professionals | kp.org | Director of Social Services, Behavioral Health Director, Care Management Director | Strong Market Fit, Attendance Not Confirmed |
| The Johns Hopkins Health System | Healthcare system / academic medicine | Strong overlap with medical social work, care coordination, research, and workforce development | hopkinsmedicine.org | Director of Case Management, Social Work Manager, Clinical Program Director | Strong Market Fit, Attendance Not Confirmed |
| United Way Worldwide | Nonprofit network | Relevant to community partnerships, social impact programs, and local service delivery ecosystems | unitedway.org | Community Impact Director, Program Director, Partnerships Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Boys & Girls Clubs of America | Youth services nonprofit | Relevant for youth development, mental health supports, community services, and staff training | bgca.org | Program Director, Youth Services Director, Training Director, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| CommuniCare Health Centers | Community health provider | Represents integrated health and community care environments where social work plays a direct delivery role | communicarehc.org | Behavioral Health Director, Care Coordination Director, Program Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Executive Director | Executive Office | C-Level / Executive | Approves partnerships, programs, budget priorities, and vendor relationships in nonprofits and associations |
| 2 | Program Director | Programs / Operations | Director | Owns service delivery workflows and often drives solution evaluation for frontline teams |
| 3 | Clinical Director | Clinical / Behavioral Health | Director | Key decision-maker for clinical tools, training, staff standards, and care model implementation |
| 4 | Director of Social Services | Social Services / Care Delivery | Director | Relevant in hospitals, agencies, and community organizations managing social work teams |
| 5 | Behavioral Health Director | Behavioral Health | Director | Influences mental health programs, technology adoption, and service partner selection |
| 6 | Care Management Director | Care Management / Population Health | Director | Important for case management, referral, engagement, and workflow solutions |
| 7 | Training Director / Professional Development Director | Learning & Development | Director | Relevant for CE products, curriculum, certification support, and workforce upskilling |
| 8 | Partnerships Director | Partnerships / Business Development | Director | Good target for strategic alliances, sponsored programs, and referral ecosystems |
| 9 | Human Services Administrator | Public Programs / Administration | Manager to Director | Strong public-sector influence over procurement and service implementation |
| 10 | Dean / School of Social Work Chair | Academic Affairs | Senior Leadership | Influential for academic partnerships, tools, placements, and education products |
| 11 | Procurement Manager | Procurement / Finance | Manager | More relevant in larger institutions, agencies, universities, and health systems |
| 12 | Policy Director | Policy / Advocacy | Director | Key role for advocacy tools, research partnerships, and stakeholder communication platforms |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Nonprofit Organization Management | Core fit for social service agencies, advocacy groups, and community organizations | Program delivery, workforce training, community engagement, grant-backed operations |
| 2 | Hospital & Health Care | Healthcare social work and integrated care are strong participant themes | Care coordination, case management, discharge planning, behavioral health |
| 3 | Mental Health Care | Strong overlap with clinical practice, counseling, and trauma-informed service models | Clinical training, therapy support tools, patient engagement, outcomes tracking |
| 4 | Government Administration | Public human services agencies and policy stakeholders are relevant buyer groups | Program systems, compliance support, public service operations, workforce tools |
| 5 | Education Management | Fits schools of social work, continuing education providers, and student support organizations | Curriculum, placements, CE delivery, academic partnerships |
| 6 | Higher Education | University programs and faculty are relevant attendee segments | Faculty tools, research, training, and program administration |
| 7 | Public Policy | Policy and advocacy are core topics for NASW audiences | Advocacy software, research dissemination, policy communications |
| 8 | Health, Wellness & Fitness | Relevant for wellbeing providers, prevention programs, and community wellness partners | Behavioral wellness programs, prevention initiatives, staff resilience |
| 9 | Information Technology & Services | Relevant for care platforms, learning systems, and case management providers serving this market | Workflow, reporting, engagement, and service coordination solutions |
| 10 | Research | Evidence-based practice, studies, and evaluation partners are relevant to attendees | Outcomes measurement, evaluation projects, policy impact studies |
| 11 | Professional Training & Coaching | Continuing education and workforce development are major event use cases | CE offerings, leadership development, supervision training, certification prep |
| 12 | Individual & Family Services | Directly aligned with community service agencies and family-support providers | Program tools, family engagement, referrals, and outcomes support |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Approximately 2,000+ | Estimated | User-provided reference figure | Attendance figure not publicly confirmed by the organizer in reviewed materials |
| Exhibitor count | Not publicly confirmed | Unverified | No official exhibitor total verified | May depend on sponsor and solution-provider activation |
| Buyer count | Not publicly confirmed | Unverified | No official buyer program count verified | Event is conference-led rather than a classic hosted-buyer format |
| Speaker count | Not publicly confirmed | Unverified | Full agenda count not verified in this report | Likely multi-session professional development program |
| Sponsor count | Not publicly confirmed | Unverified | No official sponsor total verified | Sponsor presence likely includes training, publishing, nonprofit, and service solution providers |
| Historical attendance | Not included | Historical / prior-year evidence unavailable in this report | No verified prior-year official attendance figure cited here | Avoided unsupported carry-forward estimates |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Behavioral health | Better care delivery, outcomes, documentation, referrals, and clinician support | Demonstrate clinical workflow improvement and patient/community impact | Behavioral health tech, care management tools, therapy support resources |
| Professional development | Continuing education, certification support, staff retention, supervision quality | Promote CE, training subscriptions, institutional licenses, and workforce programs | E-learning, training platforms, credentialing support, faculty partnerships |
| Human services operations | Program efficiency, reporting, case load visibility, referral coordination | Frame solutions around staff burden reduction and service continuity | Case management systems, CRM tools, analytics, scheduling, secure communications |
| Public policy and advocacy | Stakeholder engagement, policy communication, grassroots mobilization, evidence sharing | Position products as tools for coalition building and issue visibility | Advocacy platforms, communications services, research dissemination tools |
| Healthcare social work | Discharge support, social determinants workflows, interdisciplinary coordination | Target hospital and population health leaders with ROI and patient transition messaging | Care coordination, patient navigation, referral management, SDOH tools |
| School and youth services | Student wellness, crisis response, family engagement, intervention tracking | Reach district and youth program leaders with prevention and engagement benefits | SEL tools, student support software, youth services training, family outreach tools |
| Nonprofit management | Funding efficiency, impact reporting, staff productivity, partner collaboration | Engage executive and program teams on scalability and mission outcomes | CRM, grant management support, dashboards, collaboration platforms, outsourced services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong fit for solutions serving social work, mental health, nonprofit operations, CE, and public service delivery |
| Decision-maker availability | Medium to High | Event includes both frontline practitioners and leadership roles; targeting should prioritize directors and administrators |
| Data collection potential | Medium | Association conferences can produce good networking data, though official attendee-list access may be restricted |
| Apollo targeting potential | High | Targeting works well by nonprofit, healthcare, education, policy, and government-adjacent organization types |
| Geographic targeting potential | High | Can segment by D.C./DMV, East Coast, or national U.S. outreach depending the offer |
| Best outreach approach | High | Use mission-aligned messaging tied to outcomes, staff support, compliance, access, and community impact rather than generic sales language |
| Overall lead quality | High | Especially strong for vendors selling CE, behavioral health tools, nonprofit software, community engagement, and operational support |
| Best use case | High | Association-led B2B outreach, sponsor prospecting, buyer profiling, account-based outreach, and post-event demand generation |
| Limitations / risks | Medium | Not a pure procurement show; many attendees are practitioners rather than formal buyers, so title filtering is essential |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Nonprofit Organization Management; Hospital & Health Care; Mental Health Care; Government Administration; Education Management; Higher Education; Public Policy; Health, Wellness & Fitness; Information Technology & Services; Individual & Family Services; Professional Training & Coaching | Focus outreach on the most event-aligned organization types |
| Departments | Operations; Community & Social Services; Education; Program Management; Executive; Partnerships; Behavioral Health; Care Management; Procurement; Human Resources | Captures both operational buyers and leadership influencers |
| Seniority | Director; VP; Head; CXO; Manager; Owner (for private practices or smaller service organizations) | Filters out mostly non-buying practitioner roles |
| Job titles | Executive Director; Program Director; Clinical Director; Director of Social Services; Behavioral Health Director; Care Management Director; Human Services Director; Training Director; Professional Development Director; Dean; School of Social Work Chair; Partnerships Director; Policy Director; Procurement Manager | Builds a buyer-focused audience within a practitioner-heavy market |
| Geography | United States; Washington, D.C.; Maryland; Virginia; Northeast; Mid-Atlantic; national state chapter markets | Supports local follow-up and scalable U.S. expansion campaigns |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001+ | Covers nonprofits, provider groups, universities, and health systems with purchasing capacity |
| Keywords | social work, behavioral health, human services, case management, community services, trauma-informed, school social work, continuing education, population health, advocacy, child welfare, family services | Improves relevance where industry labels are broad |
| Technologies, if relevant | CRM, learning management system, EHR, case management platform, telehealth, community referral platform | Useful when selling interoperable software or service integrations |
| Revenue range, if relevant | $1M–$10M; $10M–$50M; $50M–$500M; $500M+ | Identifies organizations with realistic buying power |
| Company type | Nonprofit; Government / Public Agency; Healthcare Provider; University; Association; Community Service Organization | Concentrates outreach on buyer-side institutions rather than general attendees |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| National Association of Social Workers (NASW) | Official organizer website | Organizer identity, association scope, national positioning, social work conference relevance | High |
| Marriott | Official venue brand website | Venue identity and Washington, D.C. hospitality location context | High |
| User-supplied event details | Provided event brief | Event title, city, region, country, venue, and dates | Medium to High |
| User-provided attendance estimate | Reference estimate | Approximate 2,000+ attendee figure | Estimated only; not treated as organizer-confirmed |
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