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About this event
National Motorhome & Caravan Show (Motorhome & Caravan Show)
The National Motorhome & Caravan Show is the UK’s major in-person destination for anyone planning to explore life on the road—whether you’re dreaming of your first motorhome, upgrading to a new caravan, or comparing the latest campervan options from leading brands. Hosted at the NEC, Birmingham, the show runs from 13–18 October 2026 (10:00am–6:00pm), bringing together a large mix of leisure vehicle manufacturers and outdoor touring brands in one place.
Event dates, time, and venue
- Event name: National Motorhome & Caravan Show
- Location: NEC, Birmingham, United Kingdom
- Dates: 13–18 October 2026
- Opening hours: 10:00am–6:00pm
What visitors can expect to see
This is built as an “in-the-room” showcase—attendees can walk around, inspect, and compare new leisure vehicles directly on-site before they are ready to buy through dealerships and forecourts. The show highlights both the vehicles themselves and the wider touring ecosystem needed to make trips easier, safer, and more enjoyable.
Motorhomes, campervans, and caravans
Visitors can explore a wide range of new motorhomes, campervans, and caravans, with the focus on practical comparison—layout, build quality, comfort features, and how vehicles suit different touring styles. The show positions itself as a major platform for leisure brands, with a strong line-up of manufacturers and brands spanning the UK and Europe.
Awnings, accessories, and everything around the vehicle
Beyond the vehicles, the event also highlights touring essentials and upgrades. Attendees can discover the latest:
- Awnings
- Accessories
- Trailer tents
- Destinations and touring inspiration
Why the show matters for leisure vehicle shoppers
For many people, choosing a motorhome or caravan is a big decision involving research, comparison, and hands-on evaluation. The show is designed to bring that decision-making process forward by placing many options together in one location—so visitors can compare features and speak directly with brand representatives. The result is a faster route from browsing and planning to confident next steps.
Scale and breadth of the showcase
The show is promoted as a major industry gathering, presented as the “industry’s BIGGEST showcase.” It brings together a large quantity of new leisure vehicles from a wide range of leading campervan, caravan, and motorhome manufacturers and brands, alongside a variety of touring-related products and support.
- Over 1,000 new leisure vehicles on display
- Over 80 leading brands represented
- A large mix of exhibitors across vehicles and touring solutions
Buyer-friendly, in-person experience
The show experience is structured for people who want to see and evaluate products in real conditions. Visitors can explore vehicles in person, learn about product updates, and gather guidance that supports planning for successful and enjoyable touring adventures. This blend of “look, compare, and get advice” is designed to help people move from inspiration to confident purchasing decisions.
Ticketing, pricing, and practical visit notes
Tickets are available in advance, with a listed price of £14.95* and £19.95 on the day. Parking is included, and the show also states that kids go free*. Advance ticket discounts apply until midnight 12 October 2026. Ticket availability is subject to demand, and the event may sell out.
Key ticket details
- Advance ticket price: £14.95* (Parking included)
- On-the-day price: £19.95*
- Advance discount deadline: midnight, 12 October 2026
- Parking: included
- Children: kids go free*
What the show offers beyond shopping
While the event is centered on leisure vehicles and related products, it is also positioned as a place to find information and guidance. Attendees are encouraged to take advantage of the support and advice available on-site, helping them understand what to consider for different touring needs—whether they’re arranging storage, selecting accessories, or planning upgrades that improve comfort and usability.
Product categories featured
The show’s featured categories include:
- Motorhomes
- Campervans
- Caravans
- Awnings
- Accessories
- Trailer tents
- Destinations
Who the show is ideal for
This show is an excellent fit for anyone who wants to explore leisure vehicles in depth and compare multiple brands in one trip. It suits first-time buyers who need hands-on guidance, returning visitors who are researching an upgrade, and experienced owners seeking new accessories or touring solutions. It also works well for families and groups planning touring adventures, where comfort, usability, and practical features matter.
Plan your visit
The event is held at the NEC, Birmingham and runs from 13–18 October 2026 between 10:00am and 6:00pm. Visitors can check on-site and local support details (including accommodation and parking), as well as information to help plan a smoother experience.
If you want to move quickly from inspiration to a shortlist of options, the National Motorhome & Caravan Show provides a concentrated, in-person environment to explore new vehicles and discover the accessories and touring solutions that help turn plans into memorable trips.
Data sheet
| Field | Details |
|---|---|
| Event Name | Motorhome & Caravan Show |
| Event Date | 13–18 October 2026 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | West Midlands |
| Country | United Kingdom |
| Organizer | NCC Events Ltd |
| Official Event Website | mcshow.co.uk |
| Event Type | Trade show / consumer and industry showcase for leisure vehicles |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Auto & Automotive; Hospitality; Retail |
| Audience Reach | National with some international buyer and brand reach |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for dates/venue; low for attendance volume |
| Main Purpose of Event | Showcase and sale-readiness of new leisure vehicles, accessories, awnings, and touring products for buyers and enthusiasts |
The Motorhome & Caravan Show is a major UK showcase for leisure vehicles, bringing together motorhomes, campervans, caravans, awnings, accessories, trailer tents, and destination-related offers under one roof at the NEC in Birmingham. The official event messaging positions it as the industry’s biggest showcase, with over 1,000 new leisure vehicles from more than 80 leading brands before they reach dealerships and forecourts.
This event matters because it sits at the intersection of product launch, retail demand, dealer network engagement, and touring/lifestyle purchase intent. It is highly relevant for manufacturers, dealer groups, accessory brands, campsite and destination operators, and service providers seeking qualified consumer and trade interest in the UK leisure vehicle market.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Dealer principals and retail buyers | Leisure vehicle dealerships, retail forecourts, motorhome/caravan retailers | High influence on inventory selection and brand placement | Key for vehicle manufacturers, finance providers, warranty, and accessory suppliers |
| Manufacturer procurement and product teams | Motorhome, caravan, campervan, and component manufacturers | Specify components, accessories, interiors, and OEM partners | Important for suppliers of parts, fittings, materials, and technology |
| Category managers | Accessory brands, aftermarket suppliers, retail chains | Select product ranges and supplier partnerships | Strong for accessories, awnings, outdoor gear, and retail distribution |
| Fleet and rental operators | Motorhome hire firms, rental platforms, touring fleets | Buy vehicles, maintenance services, telematics, and insurance | Relevant for fleet sales, servicing, tracking, and finance |
| Importers and distributors | UK and European leisure vehicle distributors | Source brands, manage channel expansion, and negotiate terms | Useful for B2B suppliers, logistics partners, and financing services |
| Supply chain and logistics leaders | Manufacturers, distributors, parts suppliers | Influence inbound freight, warehousing, and fulfillment | Relevant for transport, warehousing, and packaging vendors |
| Operations and aftersales leaders | Dealers, service networks, repair specialists | Buy service tools, training, maintenance products, and systems | Important for service, workshop, and customer retention solutions |
| Touring, campsite, and destination operators | Campsites, holiday parks, destination marketing groups | Purchase advertising, partnerships, and guest-experience products | Relevant for tourism, booking, amenities, and hospitality suppliers |
| Enthusiast consumers and end users | Existing owners, first-time buyers, touring families | Purchase intent for vehicles, accessories, and add-ons | Strong for retail conversion, financing, and direct-to-consumer offers |
| Media and content creators | Trade media, leisure publications, RV reviewers | Influence awareness and category demand | Useful for product launches and brand visibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | Local visitors, regional dealers, nearby suppliers | High | NEC accessibility makes Birmingham a strong pull market |
| West Midlands and surrounding regions | Dealers, distributors, manufacturers, service firms | High | Core automotive and logistics corridor |
| Nearby business hubs: Midlands, North West, South East | Retail chains, distributors, finance, and aftersales firms | High | Good catchment for B2B and consumer buyer traffic |
| National UK reach | Trade and consumer audiences from across England, Scotland, Wales, and Northern Ireland | Very High | The show is positioned as a national buying and discovery event |
| International reach | European brands, importers, and select overseas buyers | Medium | Primarily UK-focused, with some cross-border manufacturer and distributor interest |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The NEC in Birmingham and the event’s broad leisure vehicle appeal attract attendees from across the United Kingdom. |
| Secondary reach: International | Moderate | International brands and some overseas sourcing interest are likely, but the event is not primarily global in scope. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Bailey Coach | Dealer / retailer | UK leisure vehicle retail and servicing market | baileyofbristol.com | Dealer Principal, Sales Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| Swift Group | Manufacturer | Major UK leisure vehicle brand with dealer network relevance | swiftgroup.co.uk | Procurement Director, Product Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Auto-Sleepers | Manufacturer | Campervan and motorhome product ecosystem | auto-sleepers.co.uk | Operations Director, Sourcing Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Hobby Caravan | Manufacturer / importer | European brand with UK retail and distribution relevance | hobby-caravan.de | Import Manager, Country Manager, Dealer Development | Strong Market Fit, Attendance Not Confirmed |
| Hymer | Manufacturer / distributor | Premium leisure vehicle brand likely to engage dealers and buyers | hymer.com | Brand Director, Regional Sales Manager, Purchasing Lead | Strong Market Fit, Attendance Not Confirmed |
| Adria Mobil | Manufacturer | Caravan and campervan manufacturer with international trade relevance | adria-mobil.com | Export Manager, Sales Director, Product Director | Strong Market Fit, Attendance Not Confirmed |
| Erwin Hymer Group | Manufacturer group | Group-level buying and brand portfolio relevance | erwinhymergroup.com | Procurement Director, Category Manager, Commercial VP | Strong Market Fit, Attendance Not Confirmed |
| Dometic | Accessory / component supplier | Core ecosystem supplier for leisure vehicle accessories | dometic.com | Business Development Director, Category Manager, OEM Sales | Strong Market Fit, Attendance Not Confirmed |
| Thule | Accessory / outdoor equipment brand | Relevant for awnings, racks, storage, and travel accessories | thule.com | Product Manager, Channel Manager, Trade Sales Director | Strong Market Fit, Attendance Not Confirmed |
| B&M Waste Services / campsite operators and holiday park groups | Operator-side buyer | Relevant for campsite infrastructure, services, and amenities | b-and-m.co.uk | Operations Director, Facilities Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director / Head of Procurement | Procurement | Director / Head | Controls supplier selection and commercial negotiations |
| 2 | Category Manager | Commercial / Buying | Manager | Handles product assortment and sourcing priorities |
| 3 | Sales Director / Commercial Director | Sales / Commercial | Director | Owns dealer strategy, pricing, and growth partnerships |
| 4 | Dealer Principal / Retail Director | Retail / Operations | Owner / Director | Key decision-maker for inventory and supplier relationships |
| 5 | Product Manager | Product / R&D | Manager / Senior Manager | Influences new models, features, and accessory bundles |
| 6 | Operations Director | Operations | Director | Responsible for service delivery, staffing, and process performance |
| 7 | Supply Chain Director / Logistics Manager | Supply Chain | Director / Manager | Important for inbound freight, inventory flow, and fulfillment |
| 8 | Aftersales / Service Manager | Aftersales / Service | Manager | Buys maintenance, repair, and customer support solutions |
| 9 | Partnerships / Business Development Director | Partnerships / BD | Director | Evaluates channel, sponsorship, and distribution opportunities |
| 10 | Facilities Manager / Site Operations Manager | Facilities / Operations | Manager | Relevant for campsite, park, and dealer-site infrastructure needs |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Automotive | Vehicle retail, distribution, and aftermarket adjacency | Dealer groups, OEMs, parts and accessory sellers |
| 2 | Leisure, Travel & Tourism | Touring, holiday park, and caravan lifestyle relevance | Campsites, destination groups, travel service providers |
| 3 | Retail | Retail buying and consumer purchase intent are central | Dealers, category buyers, retail chains |
| 4 | Import & Export | Cross-border brands and distribution channels are relevant | Importers, European distributors, international brands |
| 5 | Wholesale | Distribution and channel selling are highly relevant | National distributors and trade resellers |
| 6 | Logistics & Supply Chain | Vehicle and accessory movement, warehousing, and fulfillment | Supply chain leaders, freight, warehousing partners |
| 7 | Business Supplies & Equipment | Accessory, equipment, and service procurement aligns well | Accessory brands, workshop suppliers, tool vendors |
| 8 | Consumer Goods | End-user buying behavior drives many exhibitor offers | Direct-to-consumer leisure brands and accessories |
| 9 | Manufacturing | OEM and component sourcing are central to the event ecosystem | Manufacturers seeking suppliers and channel partners |
| 10 | Hospitality | Campsites, parks, and visitor services influence the attendee experience | Park operators, site amenities, food and beverage services |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website excerpt reviewed | Do not use an attendance number in outreach without organizer confirmation |
| Exhibitor count | More than 80 unique leading campervan, caravan and motorhome manufacturers and brands | Confirmed | Official website meta description / event copy | Brand/manufacturer count, not total exhibitor total |
| Vehicle count on display | Over 1,000 new leisure vehicles | Confirmed | Official website event copy | Strong indicator of buyer interest and showroom-scale sourcing |
| Speaker count | Not publicly confirmed | Unavailable | Official excerpt reviewed | No verified speaker count in supplied source |
| Sponsor count | Not publicly confirmed | Unavailable | Official excerpt reviewed | Sponsors and partners section is present, but no named count in provided content |
| Historical attendance | Not included here | Not verified from supplied source | Official excerpt reviewed | Use organizer-published numbers only if separately verified |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Vehicle sourcing | Find new models and compare brands | Product demos and dealer negotiations | Manufacturing, distribution, retail support |
| Accessories and add-ons | Upgrade leisure vehicle capability and comfort | On-floor comparison of accessories and bundles | Awnings, storage, electrical, outdoor equipment |
| Dealer and channel partnerships | Expand retail footprint and aftersales reach | Partner meetings and dealer appointment setting | Channel sales, dealer programs, financing |
| Touring and destination planning | Plan travel routes and campsite experiences | Cross-sell campsite, tourism, and booking solutions | Tourism marketing, booking platforms, campsite services |
| Aftersales and service | Maintain vehicle reliability and customer satisfaction | Service tools, warranty, repair, and training offers | Workshop systems, parts, service contracts |
| Logistics and fulfillment | Move products efficiently to dealers and end users | Supplier qualification and freight discussions | Freight, warehousing, packaging, tracking |
| Consumer finance | Support high-ticket purchases with financing | Lead capture and pre-qualification | Finance, insurance, payment services |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event attracts direct purchasers, dealers, manufacturers, and accessory buyers in a focused category. |
| Decision-maker availability | High | Dealer principals, procurement leaders, commercial directors, and category managers are likely relevant. |
| Data collection potential | High | Strong for exhibitor, brand, and market-segment profiling, though attendee totals are not publicly confirmed. |
| Apollo targeting potential | Very High | Clear role, industry, and geography filters can isolate relevant buyer accounts. |
| Geographic targeting potential | High | UK-wide reach with strong Midlands concentration supports regional campaign segmentation. |
| Best outreach approach | Direct B2B outreach + event-based messaging | Use buyer pain points, product readiness, and dealer network value propositions. |
| Overall lead quality | High | Strong category focus and commercial relevance, especially for supplier and channel sales. |
| Best use case | Lead generation, exhibitor prospecting, attendee list enrichment, and account targeting | Best suited for sales teams selling to OEMs, dealers, distributors, and tourism-related operators. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly verified in the supplied content; buyer lists should be sourced carefully. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Automotive; Leisure, Travel & Tourism; Retail; Wholesale; Import & Export; Logistics & Supply Chain; Manufacturing; Hospitality | Capture the most relevant buyer ecosystems around vehicles, accessories, and touring |
| Departments | Procurement; Sales; Operations; Supply Chain; Product; Commercial; Partnerships; Aftersales | Target decision-makers and influencers |
| Seniority | Owner; CXO; VP; Director; Head; Manager | Prioritize budget holders and commercial approvers |
| Job titles | Procurement Director, Buyer, Category Manager, Sales Director, Dealer Principal, Commercial Director, Product Manager, Operations Director, Supply Chain Director, Aftersales Manager | Focus outreach on people who select suppliers and inventory |
| Geography | United Kingdom; England; West Midlands; Midlands; North West; South East | Prioritize core attendee and trade corridor regions |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000 | Captures dealers, distributors, and mid-market manufacturers |
| Keywords | motorhome, caravan, campervan, leisure vehicle, touring, dealership, awning, accessories, holiday park, campsite, dealer network | Refine list to event-adjacent commercial buyers |
| Company type | Private companies; mid-market and enterprise; brands with dealer networks | Focus on active buyers and decision-makers |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Motorhome & Caravan Show official website | Official organizer / event website | Event name, dates, venue, city, country, product focus, exhibitor scale statements, ticket timing | High |
| Supplied official website excerpt from mcshow.co.uk | Primary-source event copy | “Over 1,000 new leisure vehicles” and “over 80 unique leading campervan, caravan and motorhome manufacturers and brands” | High |
| NEC | Venue website | Venue identity and Birmingham location context | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Motorhome & Caravan Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.