About this event

MOBISAD-IMEX Exhibition (Mobile Communication & Information Technologies Exhibition) — Buyer & Attendee Research Brief

Event overview

MOBISAD-IMEX is a regional exhibition focused on mobile communication and information technologies. It typically brings together telecom operators, IT services, software and platform providers, device and connectivity ecosystem players, system integrators, and solution vendors that serve business and public-sector modernization initiatives.

Because MOBISAD-IMEX is built around technology adoption and business implementation (not only consumer retail), it attracts a mix of business decision-makers, technical evaluators, and procurement-influencing stakeholders who are actively assessing vendors, solutions, and partnerships in the mobile/IT stack.

1️⃣ Who attends (BUYERS / ATTENDEES)

MOBISAD-IMEX attendance usually includes a blend of the following buyer/attendee groups:

• Telecom & network ecosystem buyers: professionals from telecom companies, MVNOs, broadband providers, and wholesale/partner channels assessing devices, connectivity platforms, and enterprise services.
• IT & digital transformation stakeholders: IT directors, heads of infrastructure, enterprise architecture teams, and digital transformation leaders evaluating tools for secure connectivity, cloud enablement, analytics, and enterprise mobility.
• System integrators & IT services providers: companies that implement solutions for banks, retail, utilities, logistics, healthcare, and municipalities; they come to source partnerships and validate vendor roadmaps.
• Software & platform buyers: decision-makers from CRM/ERP ecosystems, cybersecurity tooling, unified communications, and data/AI-adjacent platform teams.
• Public sector & regulated-industry evaluators: roles connected to e-government, smart services, and compliance-driven digital programs (especially in local/regional contexts).
• Technical evaluators & presales teams: engineers, architects, and solution consultants who attend to run technical fit checks and define follow-up demos.
• Partners, resellers & channel managers: channel and business development roles who want to expand distribution, co-sell, and build solution bundles.

In short: the event is most valuable for capturing enterprise-leaning telecom & IT stakeholders (not purely consumer audiences). The strongest buyer density is typically found among organizations that deploy connectivity, build digital services, manage networks, and implement secure IT platforms.

2️⃣ Where the show is happening + attendee geographic origin

MOBISAD-IMEX is held in Novi Sad (Serbia), serving as a regional technology hub for the Western Balkans and neighboring markets.

Expected attendee geographic origin:

• Primary: Serbia (majority of local business and public-sector presence)
• Secondary: regional attendance from nearby markets across the Western Balkans
• Supplemental: European vendor presence where distributors/partners have regional coverage (typically via local resellers and integrators)

For buyer research, we typically recommend targeting: Serbia, Western Balkans, and Central/Eastern Europe telecom/IT ecosystem companies with regional delivery models.

3️⃣ Audience reach (Local / National / Global)

MOBISAD-IMEX should be categorized as: Regional to national within the context of Serbia and the surrounding market ecosystem, with limited global reach compared to the largest international mega-events.

• Local/Regional depth: strongest, due to the host city and cross-market reseller/integrator activity.
• National relevance: meaningful, because enterprises and institutions often evaluate vendors through Serbia-based channels.
• Global exposure: tends to be via recognized international brands that route through local partners rather than through direct global representation.

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a buyer-focused sample list of companies that typically align with MOBISAD-IMEX themes: mobile connectivity, telecom services, enterprise IT, cybersecurity, cloud platforms, unified communications, and systems integration partnerships.

Note: the best buyer set depends heavily on the specific exhibitor mix and the client’s product angle (devices vs. cybersecurity vs. integration vs. software platforms). We recommend confirming the client website so we can prioritize the highest-intent buyer profiles.

Top 5 “send first” buyer samples (starting shortlist): Telekom Srbija, Telenor Serbia, A1 Serbia, Microsoft (partner/enterprise), Fortinet (security/channel). These match the event themes across telecom services, enterprise IT evaluation, and partner-led solutions.

5️⃣ Job profiles, industries & event type

Best job profiles to target

• Head of Enterprise Solutions / Director of Business Customers
• Director of ICT / Head of IT Infrastructure
• Enterprise Architecture Manager / Digital Transformation Lead
• Telecom Network Transformation Manager / Network Planning Lead
• Security Director / Head of Cybersecurity / SOC Manager
• Cloud Infrastructure Lead / Cloud Platform Owner
• Partner / Channel Development Manager
• Pre-sales Engineering Manager / Solutions Architect
• Procurement & Vendor Management (for enterprise IT/telecom programs)
• Project Director (Digital Services / Connectivity Programs)

Industries most associated with buyer attendance

Using the industry categories you referenced (and mapping event fit accordingly), MOBISAD-IMEX typically attracts buyers from:

• Telecommunications
• Internet
• Information Technology & Services
• Computer Software
• Computer & Network Security
• Computer Networking
• Computer Hardware
• Logistics & Supply Chain (when digital logistics mobility is a major topic)
• Financial Services (banks are common buyers for secure connectivity and enterprise IT)
• Government Administration (for e-services and secure communications)

Event type

• Technology / Enterprise ICT exhibition
• Telecom & mobile communications ecosystem
• Partner + solutions marketplace format (vendors meet implementation buyers)
• Business evaluation and procurement-influencing audience

6️⃣ Estimated attendance (expected total footfall)

Exact attendance can vary by edition. For MOBISAD-IMEX, we position it as a mid-sized regional technology exhibition.

Working estimate (for planning and buyer-density expectations): ~3,000 to 8,000 total attendees across event days, combining business visitors, participating staff, and solution-evaluating stakeholders.

Buyer density is usually concentrated around: vendor meeting zones, partner booths, presales/demo stations, and security/connectivity solution areas.

7️⃣ Key focus areas & buyer engagement

Key focus areas

• Mobile communication & connectivity: enterprise mobility, network performance topics, service enablement
• IT modernization: cloud migration pathways, platform adoption, infrastructure upgrades
• Enterprise security: secure networking, threat management, compliance-driven initiatives
• Unified communications & collaboration (if enterprise productivity solutions are highlighted)
• Partner ecosystems: channel development, co-selling, system integration partnerships
• Digital services: e-services and operational digitalization for organizations

Buyer engagement patterns we can plan around

• High-intent conversations happen when buyers perceive implementation clarity (integration approach, security posture, ROI story).
• Technical evaluators attend with specific questions: integration compatibility, deployment timeline, compliance/security requirements, and support model.
• Channel/partner managers engage around co-marketing and bundled offerings (service + technology + implementation).

8️⃣ Client-product fit note (mandatory check) — please share client website

We can produce the “best buyers” list based on your client’s exact offering, but we must validate the product fit first.

Please share:

• The client website URL
• Product type (devices? software? cybersecurity? cloud? managed services? integration?)
• Target buyer segment (telecom operators, enterprises, public sector, banks, etc.)
• Primary region coverage (Serbia only vs. Western Balkans vs. wider EU)

Once we have the client website, we will:

• Rank buyer companies by strongest event-theme match
• Filter job titles that align with purchasing influence for that product type
• Recommend the best industry categories (from your provided industry list) for lead targeting
• Create an optimized buyer shortlist for outreach and meeting follow-up planning

9️⃣ Final recommendation (how we position MOBISAD-IMEX for lead generation)

MOBISAD-IMEX is a strong fit when the client sells into the mobile/telecom + enterprise IT ecosystem, especially solutions that map to:

• enterprise connectivity and digital services enablement
• cloud/platform adoption
• secure networking and cybersecurity
• systems integration and partner-led deployment

To maximize buyer quality, we recommend focusing on telecom enterprise solution teams, IT infrastructure owners, security leaders, cloud/platform decision-makers, and channel development stakeholders.

Quick next step: Please send the client website. We will return a refined buyer list and the best industry/title targeting tailored specifically to that product requirement.