Millesime Bio, world organic wine fair
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Millesime Bio, world organic wine fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Millésime BIO (World Organic Wine Fair) — Event Description
Millésime BIO is positioned as the world leading marketplace for professionals involved in organic wines, organic ciders, organic beers and organic spirits, bringing together key industry players from both French and international growing regions. The fair operates under a unique concept created in 1993 and is organized to connect producers and brands with professional buyers across the organic alcoholic beverages and NoLow (non-alcoholic low-alcohol) ecosystem.
The next edition is scheduled from 25 to 27 January 2027 at the Parc des Expositions de Montpellier in Pérols, France.
Event dates and opening hours
- Monday, 25 January 2027: 10:00 – 19:00
- Tuesday, 26 January 2027: 09:00 – 19:00
- Wednesday, 27 January 2027: 09:00 – 17:00
Where the show happens
Venue: Parc des Expositions de Montpellier
Address: Route de la Foire, 34470 Pérols, France
What makes Millésime BIO a professional trade marketplace
Millésime BIO is designed for B2B interactions rather than general consumer promotion. It brings together: exhibitors from wine-growing regions and a range of professional buyers who source products through the organic channel. The fair emphasizes both discovery and evaluation of organic alcoholic beverages through structured programming and large-scale tasting experiences.
Who attends (BUYERS / ATTENDEES)
The event draws professional buyers and industry exhibitors from multiple segments of the organic beverages value chain. Buyers specifically include:
- Cavistes (specialty wine retailers)
- CHR (Cafés, Hotels & Restaurants)
- Importers
- Additional professional buyer categories within organic wine, beer, cider and spirits distribution channels
On the exhibitor side, the fair gathers companies and organizations from French and international wine-growing regions, allowing buyers to compare a broad range of organic references during dedicated tasting and discovery spaces.
Where the show is happening + attendee geographic origin
The fair takes place in Montpellier (Pérols), France, which naturally supports a strong regional presence from French producers. At the same time, Millésime BIO is explicitly described as a global marketplace with exhibitors from all French and international wine-growing regions. This means the professional audience can be expected to include international participation as well—especially among brands, producers and importers seeking cross-border organic distribution opportunities.
Audience reach (Local / National / Global)
Millésime BIO is best described as global in reach: it is presented as the world leading marketplace for professionals in organic alcoholic beverages. However, it also has a strong national (France) foundation because it includes exhibitors from all French wine-growing regions and hosts a major industry gathering at a French venue.
Event format and the main professional experience
1) Four 100% organic dedicated areas
The fair features dedicated universes, all focused on organic production:
- Beer&Bio
- Cider&Bio
- Spirit&Bio
- NoLow&Bio
2) Masterclasses and conferences
The programme includes masterclasses and conferences designed to help participants understand, question, discuss and reflect on organic channels across categories (wines, beers, ciders, spirits).
3) Enoteca (hall for free tasting)
A dedicated hall—the enoteca—supports discovery via tasting. It is organized by country, appellation and color, allowing buyers to quickly evaluate different styles and origins. The enoteca is described as offering more than 1000 references for tasting.
4) Challenge Millésime BIO contest (organic wines and beers)
Millésime BIO is linked to the Challenge Millésime BIO, a world contest for organic wines and beers created in 2007. The contest brings together 2,000 organic wines and 150 organic beers, which are tasted by a panel of 450 professionals. Award winners are presented during the fair.
Estimated attendance (expected total footfall)
The provided official website content does not include a specific number for total attendance or footfall. Therefore, we do not set an attendance estimate based on the extracted sources.
Key focus areas & buyer engagement
The fair is built around buyers evaluating organic product portfolios across multiple beverage categories. The engagement is supported by:
- Product discovery via enoteca tasting (over 1000 references)
- Category segmentation (Beer&Bio, Cider&Bio, Spirit&Bio, NoLow&Bio)
- Education and market understanding through conferences and masterclasses
- Credibility and selection signals via the Challenge Millésime BIO contest awards
- Structured professional environment focused on trade marketplace needs
Professional/industry ecosystem around the fair
The fair is organized in connection with Sudvinbio, described as an interprofessional association that gathers producers and traders of the organic wine industry of Occitania. Sudvinbio organizes both:
- the Challenge Millésime BIO contest
- the Millésime BIO trade fair
Sample buyer company names (BUYERS ONLY) + websites
The provided official website content includes buyer types (cavistes, CHR, importers) but does not list specific buyer company names. To avoid introducing unverified names, we leave this section empty until we receive an approved buyer list source (e.g., exhibitor/buyer list provided for 2027 or an internal dataset).
Job profiles, industries & event type
Based on the fair’s professional positioning and described buyer segments, typical job profiles to engage include:
- Wine & spirits buyers (category procurement)
- Importer / international trade managers
- Sommelier teams in hospitality (CHR) roles
- Retail category managers for specialty wine stores (cavistes)
- Business development managers focused on organic portfolios
- Marketing and brand managers specializing in organic beverage channels
Industries and sectors aligned with the event: organic alcoholic beverages, wine distribution, beer and cider, spirits, and NoLow alternatives.
Event type: trade fair / marketplace for organic beverages, with structured tasting and a conference and masterclass programme.
Client-product fit note (buyer relevance depends on client offering)
Since we do not have your client website in this request, we cannot accurately confirm which buyer segments will be the best fit (for example: organic wines vs organic beers vs ciders vs spirits vs NoLow). If you share your client website and product category, we will map the most relevant buyer profiles from the caviste, CHR, and importer ecosystem described by the fair.
Data sheet
| Event Name | Millesime Bio, world organic wine fair |
| Event Date | 25–27 January 2027 |
| Event Status | Upcoming |
| Venue | Montpellier Exhibition Centre (Parc des Expositions de Montpellier) |
| City | Montpellier |
| State / Region | Occitanie |
| Country | France |
| Organizer | Sudvinbio |
| Official Event Website | millesime-bio.com |
| Event Type | B2B trade fair / marketplace / tasting and education event |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Hospitality; Logistics & Transportation; Business Services |
| Audience Reach | Global professional buyer and supplier audience |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | High for date, venue, organizer, and positioning; low for total attendance because no current public figure was confirmed. |
| Main Purpose of Event | To connect organic wine, cider, beer, spirits, and NoLo beverage producers with professional buyers, importers, distributors, retailers, hospitality groups, and market partners. |
Millésime BIO is positioned as a leading international marketplace for professionals in organic wines, ciders, beers, spirits, and no/low-alcohol beverages. The official website describes it as the world-leading marketplace for the organic alcoholic beverages sector, with a strong emphasis on trade, tasting, and education. The 2027 edition is scheduled at the Montpellier Exhibition Centre in Occitanie, France.
The event matters because it concentrates qualified buyers and suppliers in one place, with dedicated organic beverage zones, masterclasses, conferences, tasting opportunities, and a contest platform. It is especially relevant for companies selling into import, distribution, retail, CHR / hospitality, and beverage sourcing channels, as well as for industry professionals seeking new products, export opportunities, and procurement relationships.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Importers | Wine, beverage, and specialty food import companies | Direct sourcing, portfolio expansion, country selection | High-value buyers for export-ready organic beverage producers |
| Distributors / Wholesalers | Regional and national beverage distributors | Channel buying, stocking, route-to-market decisions | Critical for scale distribution across retail and hospitality |
| Retail buyers / category managers | Wine merchants, specialty retailers, supermarkets, online retailers | Assortment, category, margin, and private-label decisions | Important for shelf placement and repeat purchasing |
| CHR / hospitality buyers | Hotels, restaurants, cafés, bars, wine bars | Menu selection, beverage program sourcing, supplier trials | Strong fit for premium, differentiated, and on-trade products |
| Producers and co-packers | Organic wineries, cideries, breweries, distilleries | Partner sourcing, packaging, ingredients, services procurement | Potential buyers of production inputs, services, and equipment |
| Trade agents / brokers | Beverage agencies and brokers | Market representation, brand introductions, deal facilitation | Useful for scaling distribution and export reach |
| Association and industry leaders | Organic, beverage, and trade associations | Networking, standards, advocacy, event partnership | Useful for partnerships, sponsorship, and ecosystem access |
| Media / press | Trade media, beverage journalists, content creators | Coverage, visibility, trend amplification | Supports product launch, awareness, and earned media |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Montpellier | Strong local and regional attendance | Medium | Accessible by tram, shuttle, and road; good for regional trade traffic |
| Host region: Occitanie and nearby French regions | Wine-producing and hospitality buyers from southern France | High | Natural concentration of beverage industry and trade buyers |
| National France reach | Importers, distributors, retailers, and national hospitality groups | High | The fair’s positioning supports broad French trade participation |
| European markets | Buyers from neighboring EU beverage markets | High | Organic beverage demand and distribution channels extend across Europe |
| International export markets | Global importers, agents, and specialty distributors | High | Official positioning as a world market indicates international draw |
| Trade corridors: Mediterranean, EU, export-focused routes | Beverage trade businesses moving products across markets | Medium to High | Relevant for logistics, warehousing, and cross-border sales teams |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official positioning as a world-leading marketplace and the presence of French and international wine-growing regions indicate a global buyer and supplier profile. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Les Grands Chais de France | Producer / distributor | Large beverage group with sourcing, export, and channel-management relevance | lgcf.fr | Procurement Director, Export Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Jean Moueix / négociant and wine trade businesses | Wine trade / merchant | Trade-oriented buyer profile aligned with organic wine sourcing | jpmoueix.com | Sourcing Manager, Commercial Director, Export Manager | Strong Market Fit, Attendance Not Confirmed |
| E.Leclerc | Retailer | Major grocery buyer with organic beverage category potential | e-leclerc.com | Category Manager, Beverage Buyer, Purchasing Director | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Retailer | Large-scale retail category buyer for organic drinks | carrefour.com | Category Manager, Buyer, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| METRO France | Wholesale / foodservice distributor | Strong CHR and wholesale pathway for organic beverage portfolios | metro.fr | Purchasing Manager, Beverage Category Manager, Sourcing Director | Strong Market Fit, Attendance Not Confirmed |
| Sysco | Foodservice distributor | Potential buyer for hospitality and restaurant beverage sourcing | sysco.com | Category Manager, Procurement Manager, Foodservice Buyer | Strong Market Fit, Attendance Not Confirmed |
| Bacardi | Spirits company | Relevant for organic / premium spirits ecosystem and channel intelligence | bacardi.com | Brand Manager, Commercial Director, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Diageo | Spirits company | Buyer-side relevance through premium beverage strategy and partnerships | diageo.com | Procurement Director, Partnerships Director, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
| Accor | Hospitality group | Hotel beverage procurement and menu innovation relevance | group.accor.com | Procurement Manager, F&B Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| NH Hotel Group / Minor Hotels Europe & Americas | Hospitality group | Potential buyer for organic beverage programs and premium on-trade sourcing | minorhotels.com | F&B Procurement, Supply Chain Manager, Beverage Director | Strong Market Fit, Attendance Not Confirmed |
| Sainsbury's | Retailer | Specialty and organic beverage retail buyer profile | sainsburys.co.uk | Buyer, Category Manager, Own Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Coopérative U | Retailer | French retail buyer with relevant organic assortment needs | systeme-u.fr | Purchasing Director, Category Manager, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Biocoop | Organic retail chain | Highly relevant organic-channel buyer for beverages | biocoop.fr | Buyer, Product Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director / Head of Procurement | Procurement | Director / Head | Owns supplier selection and sourcing strategy for beverage portfolios and related services. |
| 2 | Category Manager / Beverage Buyer | Merchandising / Buying | Manager | Directly responsible for assortment decisions, listings, and supplier meetings. |
| 3 | Import Manager / Export Director | Trade / Commercial | Manager / Director | Key for cross-border sourcing, market expansion, and route-to-market partnerships. |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Operations | Director / Manager | Important for sourcing reliability, transport, warehousing, and service continuity. |
| 5 | Commercial Director / Sales Director | Commercial | Director | Approves brand partnerships, channel expansion, and trade terms. |
| 6 | F&B Director / Hospitality Purchasing Manager | Hospitality / Food & Beverage | Director / Manager | Drives beverage menu strategy and supplier procurement in hotels and restaurant groups. |
| 7 | Product Manager / Innovation Manager | Product / Innovation | Manager | Tracks new product formats, no/low trends, organic positioning, and portfolio innovation. |
| 8 | Founder / Managing Director | Executive | Owner / C-level | Common among SMEs, importers, and distributor businesses attending for deal-making. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core sector for organic wine, cider, beer, spirits, and NoLo beverages | Brand owners, distributors, trade buyers |
| 2 | Import & Export | The fair has strong international marketplace and export relevance | Importers, exporters, agents |
| 3 | Wholesale | Distribution and bulk trade are central attendee groups | Wholesale purchasing and sourcing teams |
| 4 | Retail | Retail buyers are important for listing and category growth | Category managers, grocery buyers |
| 5 | Hospitality | CHR is explicitly referenced by the organizer as a buyer segment | Hotel and restaurant procurement |
| 6 | Agriculture | Organic production begins upstream with growers and vineyard stakeholders | Producer networks, farm-to-bottle sourcing |
| 7 | Logistics & Supply Chain | Relevant for cross-border beverage movement and warehousing | Freight, storage, 3PL buyers |
| 8 | Business Supplies & Equipment | Useful for exhibitors selling packaging, systems, and production support | Production and operational procurement |
| 9 | Management Consulting | Advisors may attend for market insights and client sourcing | Commercial strategy and growth consulting |
| 10 | Marketing & Advertising | Brand-building and trade-marketing support for beverage producers | Brand and launch campaigns |
| 11 | Professional Training & Coaching | Masterclasses and education are part of the fair value proposition | Training, certification, category education |
| 12 | Internet | Relevant for e-commerce beverage channels and digital wholesale | Online marketplaces and DTC operators |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text reviewed; no public attendance number stated | Do not use as a verified KPI in outreach |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website mentions exhibitor registration and 2026 exhibitor list, but no count in supplied text | Use official exhibitor list if compiling a target account set |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website states it brings together a wide range of professional buyers | Buyer mix is clearly B2B, but numbers are not published |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official site references conferences and masterclasses only | Likely a moderate educational program |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No sponsor list included in supplied text | Review official sponsorship brochure for current-year selling |
| Historical attendance | Prior-year data not provided in supplied text | Unavailable for this report | Official site provides a 2026 exhibitor list and press review access | Use prior-year official materials for list-building if needed |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Organic sourcing | Reliable organic supply and certification transparency | Meet producers, validate certifications, compare vintages and formats | Organic beverages, certification services, compliance support |
| Distribution and export | Market entry and route-to-market partners | Connect importers, wholesalers, and export managers | Trade representation, logistics, commercial services |
| Retail and CHR listing | Shelf space, menu placement, and menu fit | Pitch to buyers evaluating assortment and margin | Retail-ready packaging, pricing strategy, promotional support |
| NoLo innovation | New formats, healthier offerings, and trend-led products | Engage innovation, product, and category teams | No/low-alcohol beverages, product R&D, market intelligence |
| Education and tasting | Knowledge, palate training, and product comparison | Use masterclasses and tasting halls to deepen buyer engagement | Samples, training content, product education assets |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around professional buyers in the organic beverage supply chain. |
| Decision-maker availability | High | Likely presence of procurement, commercial, import, and category leaders. |
| Data collection potential | High | Official exhibitor list, visitor registration, agenda, and press materials support account profiling. |
| Apollo targeting potential | High | Clear fit to food & beverage, retail, wholesale, import/export, and hospitality segments. |
| Geographic targeting potential | High | Strong country and region targeting is possible around France, EU beverage hubs, and export corridors. |
| Best outreach approach | Consultative, trade-focused | Lead with sourcing, assortment, export, and organic certification value propositions. |
| Overall lead quality | Very High | Strong B2B event for attendee list building, account targeting, and supplier-to-buyer outreach. |
| Best use case | Account mapping and buyer prospecting | Best suited to sales teams targeting beverage buyers, importers, distributors, and retail category managers. |
| Limitations / risks | No current public attendance figure | Targeting is strong, but exact list size and current-year buyer roster are not publicly confirmed in the supplied text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Wholesale; Retail; Hospitality; Logistics & Supply Chain; Agriculture; Business Supplies & Equipment; Management Consulting; Marketing & Advertising | Match the core buyer ecosystem and supply chain around organic beverages |
| Departments | Procurement, Purchasing, Sourcing, Merchandising, Supply Chain, Commercial, Operations, Product, Export, Import | Prioritize teams that actually buy or influence beverage sourcing |
| Seniority | Manager, Director, VP, C-level, Owner | Focus on budget holders and decision-makers |
| Job titles | Procurement Director, Head of Purchasing, Category Manager, Beverage Buyer, Sourcing Manager, Import Manager, Export Director, Supply Chain Director, F&B Director, Commercial Director | Capture exact roles with buying authority or influence |
| Geography | France; Occitanie; Southern France; EU beverage markets; UK; Germany; Benelux; Nordics; North America; APAC import hubs | Support regional and export-led prospecting |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers SMEs, mid-market distributors, and enterprise retailers |
| Keywords | organic wine, organic beverages, cider, beer, spirits, NoLo, biodynamic, importer, distributor, retailer, category manager, procurement, sourcing | Improve relevance around trade-specific buying intent |
| Company type | Public company, private company, family-owned trade business, cooperative, distributor, retailer | Include common beverage trade ownership models |
| Revenue range | Where relevant: $1M–$10M, $10M–$50M, $50M–$250M, $250M+ | Segment by trade size and buying sophistication |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Millesime BIO Official Website | Official organizer website | Event positioning, organizer, dates, venue, city, country, buyer segments, agenda themes, and organic beverage focus | Very High |
| Official site pages referenced in supplied content: exhibitors, visitors, programme, practical information, press | Official site structure / onsite references | Current-year exhibitor registration, exhibitor list availability, visitor registration, conferences, masterclasses, and practical access information | High |
| Sudvinbio references on the official website | Organizer association reference | Organizer identity and relationship to the organic wine industry | High |
| Event logistics details in official website content | Official practical information | Venue address, transport access, and daily opening times | Very High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Millesime Bio, world organic wine fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.