Middle East Poultry Expo - MEP
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Middle East Poultry Expo - MEP — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
About this event
Middle East Poultry Expo (MEP) 2026 — Event Description
The Middle East Poultry Expo (MEP) is positioned as the largest trade show in the poultry industry in the region, bringing together buyers, producers, suppliers, and technology providers to advance poultry production and strengthen the poultry value chain. The show is hosted in the Kingdom of Saudi Arabia, and it is described by the organizers as the largest specialized exhibition dedicated to the poultry industry in the Kingdom—reinforced by Saudi Arabia’s leading role as a poultry producer in the Middle East and Africa, and as a major consumer of meat and poultry products globally.
Dates and Location
The 5th edition of the Middle East Poultry Expo is scheduled to take place from Oct 04 to 06, 2026. The event will be held at the Riyadh International Convention and Exhibition Center in Riyadh, Saudi Arabia.
Event Scale and Market Significance
Middle East Poultry Expo 2026 is expected to be a major industry congregation with a significant expansion in footprint and commercial activity. The organizer states the exhibition will cover an area of 20,000 SQM and expects to attract over 16,000 visitors from 54 countries. The show is also expected to feature 400 exhibitors representing 45 countries. This scale highlights a strong mix of local and international engagement, supporting both procurement-related meetings and knowledge-sharing across the poultry sector.
Government Support and Strategic Intent
The event is sponsored by the Ministry of Environment, Water and Agriculture, and it receives strong support from the Saudi government. According to the official event information, this partnership aims to bolster investment opportunities within the poultry sector and create a practical trading platform that connects local investors with global suppliers and experts. The ultimate stated goal is to support industry advancement and contribute toward Saudi Arabia’s National Food Security Strategy.
Co-located Events: Poultry + Feed + Animal Health
Middle East Poultry Expo is held in conjunction with two additional exhibitions at the same venue: Middle East Feed & Mills Expo and Middle East Animal Health & Nutrition Expo. This positioning is strategically valuable because it expands the audience from poultry production alone into the broader ecosystem that supports poultry growth, quality, productivity, and animal welfare. Collectively, these events aim to highlight technologies and solutions for:
- Grain milling, storage, and transportation for feed supply chains
- Feed production and production processes for improved efficiency
- Animal nutrition relevant to livestock and poultry performance
- Animal health solutions that help support stable production and disease management
What Makes the Expo Valuable for Buyers and Industry Decision-Makers
Middle East Poultry Expo is structured to serve not only as a product showcase, but also as an industry meeting point where decision-makers can evaluate solutions, meet suppliers, and explore the latest industry direction. With the strong international participation indicated by the event’s country counts for both visitors and exhibitors, MEP 2026 is likely to include a broad mix of:
- Poultry producers and poultry integrators seeking reliable supply partners and production improvements
- Technology and equipment providers for modern poultry operations
- Feed and milling stakeholders collaborating on upstream supply needs
- Animal health and nutrition professionals focused on productivity, animal welfare, and operational stability
- Local investors and stakeholders looking to build or expand poultry production capabilities
- International experts and suppliers offering solutions and know-how for regional growth
Expected Visitor and Exhibitor Footprint
The official event information indicates a high-volume B2B environment with: over 16,000 visitors across 54 countries, and 400 exhibitors across 45 countries. The expo’s expected expansion to 20,000 SQM further suggests extensive exhibit coverage and a dense environment for industry networking, commercial discussions, and solution evaluation.
Why Attend (Strategic Benefits)
The event is built around enabling the poultry industry to move forward through a combination of commercial exchange and sector support. With government backing and a direct link to food security priorities, the expo is positioned as an ideal platform where participants can:
- Meet suppliers and industry experts to support procurement and partnerships
- Explore solutions across the poultry value chain, including feed and animal health
- Connect with local investment initiatives and expansion plans
- Evaluate modern technologies and production approaches aligned with growth goals
- Engage with an internationally represented industry community
Education and Conference Components
In addition to exhibitor activity, the official website indicates dedicated seminar programming connected to industry knowledge. The event includes initiatives such as:
- Poultry Knowledge Planet Seminar
- Registration Seminar
These components are designed to complement the exhibition floor by offering structured learning and discussion opportunities, supporting attendees who want both product interaction and professional insight.
Industry Partnership and Ecosystem Support
Middle East Poultry Expo 2026 also references multiple partner categories that reinforce an ecosystem approach to industry development. While sponsor and partner details may vary by year and announcement schedules, the official page content shows that the event is supported through recognized sector partners and government-aligned programs, strengthening the credibility and strategic relevance of participation.
How We Position MEP 2026 for Buyer Outreach (Optional Context)
We focus on mapping buyer relevance across the poultry production ecosystem—especially where event participation overlaps with purchasing influence, project decision-making, and industry investment activity. For MEP 2026, this typically means targeting decision-makers and stakeholder roles connected to poultry operations, production scaling, feed and milling operations, animal nutrition, and animal health needs. Because the event is co-located with feed and animal health/nutrition expos, it supports broader commercial conversations beyond poultry farms alone.
Key Event Facts (Quick Reference)
| Event | Middle East Poultry Expo (MEP) 2026 |
|---|---|
| Edition | 5th edition |
| Dates | Oct 04 to Oct 06, 2026 |
| Venue | Riyadh International Convention and Exhibition Center |
| City / Country | Riyadh, Saudi Arabia |
| Expected Exhibitors | 400 exhibitors (from 45 countries) |
| Expected Visitors | Over 16,000 visitors (from 54 countries) |
| Exhibition Area | 20,000 SQM |
| Sponsorship | Sponsored by the Ministry of Environment, Water and Agriculture |
| Co-located Events | Middle East Feed & Mills Expo; Middle East Animal Health & Nutrition Expo |
If we have the client’s website, we can further refine how we define the best-fit buyer segments within this expo ecosystem—specifically aligning attendee relevance with the client’s product category, application field, and buying behavior.
Data sheet
| Event Name | Middle East Poultry Expo - MEP |
| Event Date | 04 Oct 2026 – 06 Oct 2026 |
| Event Status | Upcoming |
| Venue | Riyadh International Convention and Exhibition Center (RICEC) |
| City | Riyadh |
| State / Region | Riyadh Province |
| Country | Saudi Arabia |
| Organizer | Not explicitly stated in the provided official website text; official event website indicates Saudi poultry-sector sponsorship and government support. |
| Official Event Website | mep-expo.com |
| Event Type | Trade show / sector exhibition / industry networking and sourcing event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Food & Beverages; Industrial Engineering; Logistics & Transportation; Science & Research |
| Audience Reach | Regional with international sourcing participation |
| Estimated Attendance / Expected Footfall | Over 16,000 visitors expected, according to official website content |
| Attendance Data Reliability | Confirmed by official event website content for the 2026 edition |
| Main Purpose of Event | To connect local investors, global suppliers, experts, and industry stakeholders in poultry, feed, milling, animal health, and nutrition, while supporting Saudi food security and poultry sector expansion. |
Middle East Poultry Expo is positioned by the official website as the largest specialized exhibition for the poultry industry in Saudi Arabia and a leading regional trade show for poultry production, feed, animal health, and nutrition. The 2026 edition is scheduled to take place in Riyadh at the Riyadh International Convention and Exhibition Center, with expansion plans that underscore the event’s growing market importance.
The event matters because it sits at the intersection of agricultural investment, supply chain development, food security, and sector modernization. It is relevant to buyers and suppliers involved in poultry farming, hatchery operations, feed milling, storage, transportation, nutrition, veterinary health, processing, and government-backed industry expansion. The official website also notes concurrent shows for feed and mills, and animal health and nutrition, increasing the quality and breadth of B2B sourcing and partnership opportunities.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Poultry producers / integrators | Large poultry farms, vertically integrated producers, broiler and layer operators | Direct capital equipment and input buying | Highest relevance for housing, feed, automation, animal health, and processing solutions |
| Feed mill operators | Commercial feed mills, grain processors, nutrition manufacturers | Specifies milling, batching, storage, and transport systems | Strong fit for machinery, ingredients, additives, and logistics providers |
| Animal health and veterinary procurement | Veterinary service providers, animal health distributors, farms with in-house veterinary teams | Influences vaccines, diagnostics, biosecurity, and treatment procurement | Relevant for pharma, diagnostics, lab, and biosecurity suppliers |
| Government and quasi-government buyers | Ministry bodies, agricultural funds, food-security programs | Policy support, financing, procurement oversight, and sector development | Important for financing, public-sector programs, and strategic suppliers |
| Distributors and importers | Agri-input distributors, equipment importers, feed ingredient traders | Controls channel access and product placement | High value for international manufacturers and brands |
| Processing and cold chain operators | Slaughtering, processing, packaging, refrigerated logistics firms | Buys automation, hygiene systems, packaging, and transport assets | Relevant for line equipment, packaging, and logistics vendors |
| Operations and facility leaders | Plant managers, farm operations teams, maintenance teams | Influences infrastructure, utilities, equipment, and service contracts | Good target for facilities, HVAC, cleaning, and automation suppliers |
| Investors and project developers | Agribusiness investors, expansion project sponsors, local joint-venture partners | Funds new projects and capacity expansion | Relevant for EPC, machinery, and technology suppliers |
| Industry consultants and advisors | Agri consultants, veterinary consultants, project advisors | Influences specification, vendor selection, and project design | Useful for channel introductions and project referrals |
| Media and association stakeholders | Trade media, poultry associations, sector alliances | Shapes visibility, advocacy, and market education | Supports awareness and reputation building |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Riyadh | Local buyers, ministry stakeholders, regional distributors, Saudi producers | Very High | Riyadh is the main commercial and government hub of Saudi Arabia. |
| Host region: Saudi Arabia | National producers, processors, feed suppliers, veterinary buyers, investment groups | Very High | Official website positions the event as serving the Kingdom’s poultry sector and food security strategy. |
| Nearby GCC markets | Buyers from UAE, Qatar, Kuwait, Bahrain, Oman | Medium to High | Likely regional sourcing and partnership interest due to logistics proximity. |
| MENA poultry and feed corridor | Suppliers and buyers from the broader Middle East and North Africa | High | The event’s regional positioning suggests strong cross-border attendance. |
| International supply markets | Global equipment vendors, ingredient suppliers, animal health firms, technology providers | Medium | Official site states exhibitors from 45 countries are expected. |
| Business travel catchment | National and international B2B visitors flying into Riyadh | High | Venue accessibility supports buyer attendance from across the Kingdom and beyond. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is centered on Saudi Arabia but is designed for wider Middle East participation, with official claims of visitors from 54 countries and exhibitors from 45 countries. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Environment, Water and Agriculture | Government / procurement organization | Named as sponsor and government supporter of the event; key policy and sector-development stakeholder. | mewa.gov.sa | Procurement Director, Program Manager, Sector Development Director | Confirmed Government / Procurement Organization |
| Agricultural Development Fund | Government financing organization | Referenced in official website content as a support and financing partner for poultry-sector development. | adf.gov.sa | Investment Officer, Project Finance Manager, Business Development Director | Confirmed Government / Procurement Organization |
| Saudi Poultry | Industry organization / poultry-sector enterprise | Appears on the official event website as the branded sector reference for the 2026 edition. | saudipoultry.com | Operations Director, Procurement Manager, Technical Director | Confirmed Speaker Organization |
| Riyadh International Convention and Exhibition Center (RICEC) | Venue operator | Confirmed venue for the 2026 edition; useful for event operations, logistics, and event-services sourcing. | ricec.com | Facilities Director, Operations Director, Event Services Manager | Confirmed Government / Procurement Organization |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Owns sourcing strategy for equipment, inputs, and services. |
| 2 | Procurement Manager / Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers and negotiates commercial terms. |
| 3 | Operations Director / Farm Operations Manager | Operations | Director / Manager | Influences equipment, productivity, and plant/farm efficiency purchases. |
| 4 | Supply Chain Director / Logistics Manager | Supply Chain / Logistics | Director / Manager | Relevant for feed movement, cold chain, warehousing, and transport. |
| 5 | Veterinary Director / Animal Health Manager | Animal Health / Technical | Director / Manager | Drives vaccine, diagnostic, and biosecurity decisions. |
| 6 | Technical Director / Production Manager | Production / Technical | Director / Manager | Evaluates productivity, breeding, housing, and processing technologies. |
| 7 | Facilities Director / Engineering Manager | Facilities / Engineering | Director / Manager | Responsible for utilities, maintenance, HVAC, and infrastructure upgrades. |
| 8 | Business Development Director / Partnerships Manager | Commercial | Director / Manager | Finds suppliers, distributors, and JV opportunities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Poultry production and food supply chain are central to the event. | Producers, processors, distributors, and ingredient buyers |
| 2 | Agriculture | Core agricultural livestock and poultry market event. | Farms, integrators, agri-input buyers |
| 3 | Veterinary | Animal health is a named co-focus of the event. | Vaccines, diagnostics, treatment, biosecurity vendors |
| 4 | Machinery | Feed mills, processing, and production systems require machinery. | Equipment manufacturers and integrators |
| 5 | Industrial Automation | The market is moving toward modern technology and efficiency. | Automation, controls, sensors, line integration |
| 6 | Logistics & Supply Chain | The event references storage, transportation, and production efficiency. | Cold chain, warehousing, freight, inventory systems |
| 7 | Government Administration | Government support is a major feature of the event. | Public-sector buyers and program stakeholders |
| 8 | Environmental Services | Production-scale agriculture depends on waste, water, and environmental controls. | Waste handling, effluent, sustainability solutions |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Over 16,000 visitors | Confirmed | Official website content | Stated on the event homepage content for 2026 |
| Exhibitor count | 400 exhibitors | Confirmed | Official website content | Exhibitors representing 45 countries |
| Buyer count | Not publicly confirmed | Not publicly confirmed | Organizer did not publish a buyer-only number | Attendance figure not publicly confirmed by the organizer. |
| Speaker count | Not publicly confirmed | Not publicly confirmed | Only selected speaker names were visible on the homepage text provided | Use as directional evidence only |
| Sponsor count | Multiple sponsor tiers shown | Partially confirmed | Official website content | Specific sponsor names were not visible in the supplied text |
| Historical attendance | 2025 / prior-year evidence not provided in the supplied text | Unavailable | Official site navigation references 2025 and 2026 exhibitor/visitor lists | Not used as a current-year confirmation |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Poultry production | Increase output, reduce mortality, improve efficiency | Meet production managers and integrators | Housing, cages, environmental controls, equipment |
| Feed milling | Improve milling yield, storage, and feed quality | Pitch to feed mills and nutrition teams | Mills, conveyors, storage, additives, ingredients |
| Animal health | Prevent disease and protect herd/flock health | Engage veterinary leaders and farm health teams | Vaccines, diagnostics, lab services, biosecurity |
| Food security | Scale local production and resilience | Position for government and strategic buyers | Large-scale systems, financing, project support |
| Logistics and cold chain | Protect product quality from farm to market | Target supply-chain and distribution leaders | Warehousing, cold storage, fleet, tracking systems |
| Financing and investment | Fund expansion and modernization | Connect with public financing and project owners | EPC, equipment packages, project finance support |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on poultry production, feed, and animal health buyers. |
| Decision-maker availability | High | Likely to attract procurement, operations, technical, and government stakeholders. |
| Data collection potential | High | Official claims of 16,000+ visitors and 400 exhibitors indicate strong lead-list potential. |
| Apollo targeting potential | Very High | Clear industry and job-title mapping is available across agriculture, food, logistics, veterinary, and government. |
| Geographic targeting potential | High | Strong Saudi and GCC focus with regional sourcing and international exhibitor reach. |
| Best outreach approach | Account-based outreach, procurement-first messaging, and channel partner targeting | Target farms, integrators, feed mills, distributors, and public-sector buyers with tailored value propositions. |
| Overall lead quality | Very High | Strong relevance for B2B attendee list building, supplier targeting, and buyer profiling. |
| Best use case | Lead generation, exhibitor targeting, and government/industry account development | Suitable for selling poultry equipment, feed inputs, animal health, logistics, and services. |
| Limitations / risks | Moderate | Current-year attendee list is not publicly confirmed in the supplied text; buyer identification must be based on verified event context. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Agriculture; Food & Beverages; Veterinary; Logistics & Supply Chain; Machinery; Industrial Automation; Government Administration; Environmental Services; Import & Export; Food Production | Core industry coverage for buyer and supplier mapping |
| Departments | Procurement, Operations, Supply Chain, Engineering, Technical, Production, Finance, Business Development | Captures actual decision-makers and implementers |
| Seniority | C-level, VP, Director, Head, Manager | Focus on purchasing authority and budget ownership |
| Job titles | Chief Procurement Officer, Procurement Manager, Sourcing Manager, Operations Director, Plant Manager, Supply Chain Director, Technical Director, Veterinary Director, Feed Mill Manager, Business Development Director | Directly aligned to poultry-sector buying committees |
| Geography | Saudi Arabia, GCC, Middle East, North Africa | Matches the event’s regional sourcing footprint |
| Employee size | 51-200, 201-500, 501-1000, 1000+ | Targets established operators, integrators, and distributors |
| Keywords | poultry, feed mill, hatchery, animal health, veterinary, biosecurity, broiler, layer, processing, cold chain, agribusiness, food security | Improves precision for industry-specific lead capture |
| Company type | Producers, integrators, feed mills, distributors, importers, government agencies, project developers | Aligns with buyer-side and channel-side organizations |
Suggested Apollo Search Logic: (poultry OR feed mill OR hatchery OR animal health OR biosecurity OR broiler OR layer OR agribusiness) AND (procurement OR sourcing OR operations OR supply chain OR technical OR production OR business development) AND geography: Saudi Arabia OR GCC
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Middle East Poultry Expo official website | Official organizer / event website | Event name, 2026 edition, dates, venue, city, country, visitor and exhibitor estimates, sponsor/government support, event purpose | Very High |
| Official website navigation: Exhibitors List / Visit / Sponsor pages | Official event site sections | Presence of exhibitor and visitor list sections, sponsor structure, and concurrent event references | High |
| Ministry of Environment, Water and Agriculture | Government source | Government stakeholder identification for Saudi agriculture and poultry-sector support | High |
| Agricultural Development Fund | Government financing source | Public financing/support role referenced in the official event text | High |
| Riyadh International Convention and Exhibition Center (RICEC) | Venue website | Venue identity and event location confirmation | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Middle East Poultry Expo - MEP — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.