Metaltech & Automex
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Metaltech & Automex — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
METALTECH & AUTOMEX (Malaysia)
METALTECH & AUTOMEX is a leading manufacturing trade event in Malaysia, designed to showcase the latest innovations across metalworking, machine tools, and manufacturing automation (Industrial 4.0). The event brings together industry suppliers, solution providers, and decision-makers who are actively investing in production capability, precision manufacturing, and automation-driven efficiency.
The show is held on 5–8 May 2027 at MITEC, Malaysia (Kuala Lumpur area venue). With its long-running industry presence, the event positions suppliers to demonstrate new products and services directly to local and regional buyers, while creating opportunities to build new contacts and generate new business.
What the event covers
METALTECH and AUTOMEX are organized around specialized technology and manufacturing themes, supported by dedicated exhibition sections. Visitors can explore solutions spanning the full production and automation lifecycle—from machining and forming to precision measurement and factory automation.
- Metaltech (METALTECH): Metalworking technologies including machine tools for milling, turning, and forming; laser cutting; precision metrology; industrial hardware and accessories; and metallurgy.
- Automex (AUTOMEX): Industrial 4.0 automation, robotic technologies, industrial electronics, automated material handling, software and prototyping systems, drive technologies, and sensor technologies.
Why companies participate
METALTECH & AUTOMEX is promoted as the most prominent machine tools, metalworking, and automation technology exhibition in Malaysia. It supports suppliers who want to launch innovations in front of targeted industry audiences and strengthen relationships with buyers from across the region.
The event highlights include structured visitor and exhibitor engagement, industry-focused seminars, and dedicated promotion channels such as digital showrooms and on-site discovery opportunities for participating companies.
Industry exposure and international reach
The event is positioned for international visibility, with messaging emphasizing participation and interest from multiple countries and regions. Organizers state that the show attracts targeted trade visitors from 49 countries and regions and features targeted participating companies from 40 countries and regions, supported by group pavilions from international markets.
Buyer-oriented audience
METALTECH & AUTOMEX focuses on trade visitors connected to manufacturing operations and investment decision-making. The event is presented as a platform that connects the manufacturing industry through two complementary trade fairs—METALTECH for metalworking and machine tools, and AUTOMEX for automation and Industrial 4.0 solutions.
Event participation options
For companies and solution providers, the event offers exhibition participation through exhibitor services such as “Book A Space”, exhibitor profile listings, and supporting channels to help products and services reach the right manufacturing audience.
For buyers and industry visitors, the event provides visitor-focused pathways such as visitor profiling and trade-focused participation.
Data sheet
METALTECH & AUTOMEX – Event Attendee & Buyer Profile Analysis
Event Date: 5–8 May 2027 |
Location: MITEC, Kuala Lumpur, Malaysia |
Event Status: Upcoming |
Research Date: 2 July 2026
Client Website:
Event Overview
| Event Name | METALTECH & AUTOMEX |
| Event Date | 5–8 May 2027 |
| Event Status | Upcoming |
| Venue | Malaysia International Trade and Exhibition Centre (MITEC) |
| City | Kuala Lumpur |
| State / Region | Kuala Lumpur Federal Territory |
| Country | Malaysia |
| Organizer | Informa Markets Malaysia Sdn. Bhd. (official website footer) |
| Official Event Website | metaltech.com.my |
| Event Type | B2B trade exhibition / industry showcase |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | IT & Technology; Auto & Automotive; Logistics & Transportation; Building & Construction |
| Audience Reach | Regional with global participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for exhibitor scale and international reach; low for attendance headcount because no public current-year attendee total is confirmed. |
| Main Purpose of Event | To connect suppliers and buyers across metalworking, machine tools, precision metrology, industrial hardware, robotics, automation, and manufacturing technologies. |
About the Event
METALTECH & AUTOMEX is positioned as Malaysia’s premier trade event for machine tools, metalworking, and manufacturing automation. The official website describes it as a long-running platform for manufacturers, suppliers, and technology providers to showcase innovations in metalworking technologies, industrial automation, robotics, precision metrology, and related production systems.
The event is business-relevant for sourcing, procurement, engineering, operations, and plant modernization teams seeking production efficiency, factory automation, and equipment upgrades. It is also suitable for B2B lead generation because it attracts local and international buyers, distributors, manufacturers, and technology decision-makers looking for new suppliers, partners, and industrial solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Manufacturing procurement and sourcing teams | Factory operators, OEMs, industrial manufacturers | Specify and purchase machines, tools, parts, and automation systems | Primary audience for equipment vendors and system integrators |
| Operations and plant management | Factories, production plants, industrial sites | Influence equipment selection, throughput, and modernization decisions | Strong fit for uptime, efficiency, and capex-focused suppliers |
| Engineering and maintenance leaders | Manufacturers, plant engineering teams, MRO teams | Evaluate technical compatibility, serviceability, and lifecycle cost | Key for machine tools, metrology, industrial hardware, and retrofit offers |
| Automation and digital transformation teams | Manufacturers adopting Industry 4.0, robotics, MES/OT software | Assess automation ROI, integration, and production data use | High relevance for robotics, sensors, software, and connected systems |
| Distributors and channel partners | Industrial distributors, resellers, regional agents | Source new product lines and regional supply agreements | Important for suppliers seeking market expansion in ASEAN |
| Importers and wholesalers | Industrial equipment importers, trading houses | Compare brands, pricing, and distribution opportunities | Relevant for manufacturers looking for market-entry partners |
| Prime contractors and subcontractors | Industrial projects, fabrication, tooling, plant contractors | Source specialty equipment and subcontract manufacturing capacity | Useful for suppliers of fabrication, tooling, and production systems |
| Consultants and industry advisers | Manufacturing consultants, automation advisers, engineering firms | Influence technology selection and vendor shortlists | Helpful for solution-led, high-value B2B sales |
| Government and industry bodies | Trade agencies, industrial development bodies, standards groups | Support industrial policy, skills, and supplier development | Relevant for strategic partnerships, grants, and ecosystem sales |
| Media and trade press | Manufacturing media, industrial publications | Amplify product launches and market announcements | Supports brand visibility and lead capture |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Kuala Lumpur | Local manufacturers, distributors, integrators, service firms | High | Largest nearby concentration of industrial buyers and decision-makers |
| Host region: Klang Valley / Greater Kuala Lumpur | HQ-based procurement, engineering, and operations teams | Very High | Dense industrial and commercial buyer base within short travel distance |
| Nearby manufacturing hubs | Selangor, Penang, Johor, Negeri Sembilan, Melaka | High | Core Malaysian manufacturing corridors likely to send repeat trade visitors |
| National reach | Buyers from industrial states across Malaysia | High | National trade show with broad manufacturing relevance |
| ASEAN / Southeast Asia | Regional distributors, OEMs, suppliers, and project teams | Medium to High | Malaysia’s location supports cross-border sourcing and partnership activity |
| International trade routes and overseas sourcing markets | Exhibitors and buyers from Europe, China, South Korea, Singapore, Taiwan region, and other Asia-Pacific markets | Medium | Official website indicates targeted participation from 40 countries and regions |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official website states targeted visitors from 49 countries and regions and participation from 40 countries and regions. |
| Regional | Secondary strength | Strong ASEAN manufacturing relevance, especially for sourcing, distributor development, and industrial partnerships. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Proton Holdings Berhad | Automotive OEM | Large manufacturing buyer for automation, tooling, metrology, and production systems | proton.com | Head of Procurement, Plant Manager, Manufacturing Director | Strong Market Fit, Attendance Not Confirmed |
| Perodua | Automotive OEM | Potential buyer of assembly, fabrication, inspection, and automation technologies | perodua.com.my | Procurement Manager, Operations Director, Engineering Manager | Strong Market Fit, Attendance Not Confirmed |
| UEM Edgenta Berhad | Infrastructure / facilities services | Relevant for industrial facilities, maintenance systems, and asset management solutions | uemedgenta.com | Facilities Director, Procurement Lead, Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Top Glove Corporation Bhd | Manufacturing / industrial production | High-volume production environment with equipment, automation, and metrology needs | topglove.com | Procurement Director, Plant Manager, Maintenance Manager | Strong Market Fit, Attendance Not Confirmed |
| Nestlé Malaysia | Food manufacturing | Industrial automation and packaging-adjacent buyer with plant modernization needs | nestle.com.my | Factory Manager, Procurement Manager, Engineering Manager | Strong Market Fit, Attendance Not Confirmed |
| Kossan Rubber Industries Bhd | Manufacturing | Automation, equipment reliability, and industrial hardware buying relevance | kossan.com.my | Procurement Head, Operations Director, Production Manager | Strong Market Fit, Attendance Not Confirmed |
| Infineon Technologies Malaysia | Semiconductor manufacturing | Precision manufacturing buyer for metrology, automation, and factory systems | infineon.com | Manufacturing Director, Procurement Manager, Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| Hartalega Holdings Berhad | Industrial manufacturing | Large-scale production and automation buyer profile | hartalega.com.my | Procurement Director, Plant Operations, Engineering Lead | Strong Market Fit, Attendance Not Confirmed |
| Western Digital Malaysia | Electronics / high-tech manufacturing | Precision production environment likely to value metrology, automation, and process control | westerndigital.com | Operations Manager, Procurement Lead, Engineering Director | Strong Market Fit, Attendance Not Confirmed |
| Mitsubishi Electric Malaysia | Industrial automation / electronics | Relevant as an industrial buyer, channel partner, and automation ecosystem participant | mitsubishielectric.com.my | Business Development Director, Channel Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Bosch Rexroth Malaysia | Industrial automation / motion control | Buyer and ecosystem partner for automation, drive systems, and industrial software | boschrexroth.com | Sales Director, Application Engineer, Channel Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / Director | Owns supplier strategy and high-value purchasing decisions |
| 2 | Procurement Manager / Strategic Sourcing Manager | Sourcing | Manager | Directly evaluates vendors, pricing, and sourcing alternatives |
| 3 | Supply Chain Director / Supply Chain Manager | Supply Chain | Director / Manager | Influences sourcing continuity, logistics, and supplier performance |
| 4 | Operations Director / Plant Manager | Operations | Director / Senior Manager | Evaluates production efficiency, capacity, and modernization needs |
| 5 | Engineering Director / Manufacturing Engineering Manager | Engineering | Director / Manager | Defines technical requirements for machines, tooling, and process upgrades |
| 6 | Maintenance Manager / Reliability Manager | Maintenance | Manager | Cares about uptime, service support, spare parts, and lifecycle cost |
| 7 | Automation Manager / Industry 4.0 Lead | Digital / Manufacturing Technology | Manager / Senior Specialist | Targets robotics, sensors, software, and factory connectivity solutions |
| 8 | Category Manager / Buyer | Procurement | Manager / Specialist | Handles category-level sourcing for industrial inputs and services |
| 9 | Facilities Director / Site Services Manager | Facilities | Director / Manager | Relevant where plant infrastructure, utilities, or maintenance systems are in scope |
| 10 | Business Development Director / Partnerships Director | Commercial | Director | Important for suppliers, distributors, and channel expansion deals |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Industrial Automation | Directly aligned with automation, robotics, and factory upgrade demand | Primary targeting for automation vendors and integrators |
| 2 | Machinery | Core equipment buying category for machine tools and production hardware | Machine tool, fabrication, and plant equipment sales |
| 3 | Mechanical or Industrial Engineering | Strong fit for technical buyers and engineering influencers | Engineering-led product qualification and specification selling |
| 4 | Construction | Relevant for industrial facilities, fabrication, and plant buildout | Suppliers of structural, fabrication, and industrial site solutions |
| 5 | Automotive | Automotive OEMs and tier suppliers are key manufacturing buyers | Tooling, automation, metrology, and precision production sales |
| 6 | Electrical/Electronic Manufacturing | High-precision manufacturing buyers often attend industrial tech events | Factories requiring precision systems, controls, and test equipment |
| 7 | Semiconductors | Precision manufacturing and clean production environments require advanced systems | Metrology, automation, inspection, and factory infrastructure |
| 8 | Food Production | Large factories often need automation, packaging-adjacent, and process systems | Process equipment, lines, and plant automation |
| 9 | Consumer Goods | Consumer product manufacturers are frequent buyers of production technology | Factory modernization and production efficiency solutions |
| 10 | Import & Export | Distributor and trading firms are important for cross-border equipment sales | Channel development, resale, and regional market entry |
| 11 | Logistics & Supply Chain | Material handling and warehouse automation relevance | Automated handling, sensors, and industrial software |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a current-year attendance total in the provided content | Use as a lead-generation event without quoting a hard visitor count |
| Exhibitor count | 5000+ targeted participating companies | Confirmed on official website | Official website statement | Wording indicates participating companies, not verified attendee headcount |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer list in the provided content | Buyer profiles are inferred from event positioning |
| Speaker count | Not publicly confirmed | Unconfirmed | No official speaker list in the provided content | Check agenda / seminar pages closer to the event |
| Sponsor count | Not publicly confirmed | Unconfirmed | Supporting partners and sponsors are referenced, but no count is provided | Potential account targets for sponsor intelligence |
| Historical attendance | Not used as a numeric estimate here | Historical / prior-year evidence only | Official site references a multi-decade history and prior editions | Avoid treating historical marketing statements as verified footfall |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Machine tools | Higher productivity, tighter tolerances, lower unit cost | Demo cutting, turning, milling, forming capability | CNC machines, tooling, accessories, after-sales support |
| Metalworking and fabrication | Sheet metal processing, laser cutting, precision fabrication | Show throughput, precision, and scalability | Laser systems, presses, cutting tools, weld solutions |
| Precision metrology | Quality assurance and inspection accuracy | Target quality, compliance, and defect reduction needs | Measurement systems, gauges, CMMs, inspection software |
| Industrial automation | Reduce labor dependency and improve consistency | Discuss ROI, integration, and deployment speed | PLC, robotics, motion control, vision systems, sensors |
| Robotics | Material handling, pick-and-place, welding, machine tending | Live use cases for plant automation planning | Industrial robots, end-of-arm tooling, integration services |
| Industrial electronics and sensors | Visibility, control, and machine monitoring | Promote connected factory and predictive maintenance value | Sensors, controllers, HMIs, machine data platforms |
| Industrial hardware & supplies | Reliable MRO sourcing and plant consumables | Capture repeat purchase and distributor opportunities | Fasteners, fixtures, tools, safety, maintenance products |
| Factory modernization / Industry 4.0 | Upgrade legacy plants with smart technologies | Position digital transformation, software, and integration projects | MES, dashboards, automation software, integration services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is built around industrial buyers, manufacturers, and technology suppliers. |
| Decision-maker availability | High | Likely presence of procurement, operations, engineering, and plant leadership. |
| Data collection potential | Medium to High | Strong for exhibitor intelligence and prospecting; current-year attendee list not publicly confirmed. |
| Apollo targeting potential | Very High | Clear alignment with industrial, manufacturing, automation, and procurement job titles. |
| Geographic targeting potential | High | Useful for Malaysia, ASEAN, and broader Asia-Pacific industrial prospecting. |
| Best outreach approach | Very High | Pre-event account targeting, exhibitor outreach, meeting booking, and post-event follow-up. |
| Overall lead quality | High | Strong fit for industrial B2B lead generation and supplier targeting. |
| Best use case | Account-based marketing, attendee prospecting, exhibitor sales, and distributor development | Best suited to industrial equipment, automation, software, and service vendors. |
| Limitations / risks | No public current-year attendee list or verified headcount in the provided source text | Use careful language and avoid claiming attendance for individual companies unless officially confirmed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Industrial Automation; Machinery; Mechanical or Industrial Engineering; Automotive; Electrical/Electronic Manufacturing; Semiconductor; Food Production; Logistics & Supply Chain; Import & Export | Align target accounts to the event’s core buyer base |
| Departments | Procurement; Operations; Engineering; Manufacturing; Supply Chain; Facilities; IT | Reach the people most likely to evaluate industrial solutions |
| Seniority | Manager; Director; VP; CXO; Owner; Partner; Head | Prioritize decision-makers and budget holders |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Plant Manager, Operations Director, Engineering Manager, Manufacturing Director, Maintenance Manager, Automation Manager, Category Manager, Business Development Director | Build a high-quality attendee and buyer contact list |
| Geography | Malaysia; Singapore; Indonesia; Thailand; Vietnam; Philippines; China; Taiwan region; South Korea; Germany; Japan | Match the event’s regional and international footprint |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Focus on companies with active industrial procurement and capex budgets |
| Keywords | machine tools, metalworking, automation, robotics, metrology, CNC, factory modernization, Industry 4.0, precision manufacturing, industrial hardware | Improve search precision for relevant decision-makers |
| Company type | Manufacturer; Distributor; Importer; Wholesaler; OEM; System Integrator; Service Provider | Prioritize companies with real purchasing or channel influence |
Suggested Apollo Search Logic: (procurement OR sourcing OR “plant manager” OR “operations director” OR engineering OR automation OR manufacturing) AND (industrial automation OR machinery OR metrology OR robotics OR “machine tools” OR CNC OR fabrication) AND geography:Malaysia OR Singapore OR ASEAN.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| METALTECH & AUTOMEX Official Website | Official organizer website | Event name, dates, venue, city-country context, event positioning, categories, international reach statements | Very High |
| MITEC Official Website | Venue website | Venue identity and Kuala Lumpur location reference | High |
| Informa Markets Malaysia footer / contact block on event site | Organizer identification within official event pages | Organizer name and country office context | Very High |
This report is suitable for B2B attendee list building, exhibitor prospecting, buyer profiling, and industrial account targeting. No current-year attendee list was publicly confirmed in the provided official source text, so buyer examples are presented as strong market-fit prospecting targets rather than confirmed attendees.
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Metaltech & Automex — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds