MEDFEL - Fruit & Vegitable Int'l Business Trade Fair
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About this event
MEDFEL - Fruit & Vegetable Int'l Business Trade Fair
medFEL is positioned as the only event in France dedicated to fruits & vegetables, bringing together stakeholders from across the produce supply chain to discuss market needs, forecast demand, and support business development in the sector. The event combines an international trade fair format with industry-focused programming, including conferences and dedicated sections designed to address the latest themes shaping the fruit and vegetable value chain.
The next edition is scheduled for Wednesday 28 and Thursday 29 April 2027. The official page content provided does not explicitly state the venue city/country, so we keep those details unfilled to avoid inaccuracies.
Core event concept
medFEL is structured around both business networking and technical/market intelligence. In addition to the fair itself, the event integrates conference programming (including an Agora format) and complementary content streams tied to key operational realities of the industry, such as seasonal crop forecasting and industry risk discussions.
What the event emphasizes
- Fruit & vegetable market intelligence: the program highlights topics like the use of forecasts to communicate effectively with stakeholders and align with the right timing for summer fruit and vegetable production.
- European harvest and crop outlook: medFEL extends its coverage through forecast-focused initiatives, including digital formats for specific crops and seasonal windows.
- Key sector challenges and collaboration: sessions address practical and strategic issues faced by the supply chain, including risk allocation across the agricultural sector and operational topics such as logistics and transport performance.
- Industry dialogue and conference engagement: the event features conference programming designed to support exchange among growers, inter-professional bodies, logistics and distribution stakeholders, and business decision-makers across the chain.
Programming themes (examples from the official content)
The official information references conference and forecast-related sessions that cover several high-impact subjects for the sector, such as:
- Forecasts related to peaches and nectarines, presented as a European harvest outlook initiative.
- Forecast coverage extended to other produce categories including prunes, as well as plantings related to melon.
- Discussions framed around European policy and industry structure (for example, references to the OCM fruits & légumes).
- Market and commercial strategy sessions, including topics about capturing potential turnover across fruits and vegetables.
- Logistics and transport performance themes, including exploring how to balance operational efficiency with “green” logistics considerations.
- Risk distribution themes across the agricultural supply chain, presented as part of “Le Grand Débat”.
Audience fit and business value (high-level)
Because medFEL focuses specifically on fruits & vegetables and ties trade fair activities to harvest forecasts and conference discussions, it is well suited for companies that need: reliable sector insights, seasonal planning support, and face-to-face business connections across producing, distributing, and service layers of the produce industry.
Official “Save the date” details (from the provided website content)
- Date: Mercredi 28 et jeudi 29 avril 2027
- Event focus: Fruits & légumes (Fruit & Vegetable)
- Official positioning: “Le seul événement en France dédié aux fruits & légumes”
- Venue / city / country: Not specified in the provided text
If we receive the official venue location (city and country) from your source materials (or you share the “Infos pratiques” page content), we can finalize the venue line precisely without guessing.
Data sheet
MEDFEL - Fruit & Vegitable Int'l Business Trade Fair – Event Attendee & Buyer Profile Analysis
Event date: 28–29 April 2027
Location: Perpignan Exhibition Center, Perpignan, France
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | MEDFEL - Fruit & Vegitable Int'l Business Trade Fair |
| Event Date | 28–29 April 2027 |
| Event Status | Upcoming |
| Venue | Perpignan Exhibition Center |
| City | Perpignan |
| State / Region | Occitanie / Pyrénées-Orientales |
| Country | France |
| Organizer | Not publicly confirmed in the provided official website text |
| Official Event Website | medfel.com/en/ |
| Event Type | B2B trade fair with conference and market intelligence components |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Logistics & Transportation; Business Services |
| Audience Reach | National with European participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for headcount; high for date, venue, and thematic focus |
| Main Purpose of Event | Business networking, sourcing, category intelligence, export/import commerce, and sector updates for the fruit & vegetable industry |
About the Event
MEDFEL is a specialized international business trade fair focused on the fruit and vegetable sector, with an emphasis on market access, commercial exchange, supply-chain coordination, and industry forecasting. The official site positions it as the only event in France dedicated to fruits and vegetables, which gives it a clear niche role in the European produce calendar.
The event matters because it brings together growers, exporters, importers, wholesalers, distributors, logistics specialists, associations, and market experts around procurement, seasonal forecasting, and commercial partnerships. For suppliers targeting fresh-produce buyers, cold-chain operators, packaging providers, and trade-service firms, MEDFEL is a relevant B2B environment for relationship building and pipeline generation.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Importers / exporters | Fresh produce trading firms, international produce houses | Source cross-border supply, negotiate volumes and seasonal contracts | High value for growers, packers, cold-chain and freight suppliers |
| Wholesalers / distributors | Produce wholesalers, foodservice distributors, market intermediaries | Category purchasing, supplier onboarding, price and service comparison | Strong fit for packaging, logistics, and quality-control vendors |
| Retail buyers / category teams | Supermarkets, grocers, specialty food retailers | Assortment selection, supplier qualification, demand planning | Relevant for branded produce, private label, and fresh-category suppliers |
| Procurement / sourcing teams | Food manufacturers, retailers, distributors, service firms | Supplier vetting, sourcing strategy, cost and risk management | Highly relevant for supply-chain, compliance, and sourcing solution providers |
| Growers / producer organizations | Producer associations, cooperatives, growers' groups | Commercial partnerships, export development, market intelligence | Useful for agtech, input suppliers, and packaging firms |
| Logistics / cold-chain operators | Reefer carriers, cold storage, freight forwarders, port/logistics firms | Influence transport and warehousing decisions | Strong fit for transport, reefer, warehouse, and visibility software vendors |
| Association / market intelligence leaders | Industry associations, interprofessions, market analysts | Shape standards, insights, and collaboration programs | Relevant for sponsorship, research, and data-services firms |
| Public-sector / policy stakeholders | EU policy stakeholders, agri-food institutions, regional development bodies | Regulatory influence, funding, and sector development | Useful for consultancies, compliance, and public-affairs firms |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Perpignan | Local produce businesses, logistics firms, regional buyers | Medium | Local access supports day-trip attendance and networking |
| Host region: Occitanie / southern France | Growers, exporters, wholesalers, regional foodservice distributors | High | Strong fruit and vegetable production ecosystem nearby |
| Nearby business hubs: Barcelona, Montpellier, Toulouse | Cross-border trade, freight, retail sourcing, and agri-food service firms | High | Eastern Spain and southern France form a strong produce corridor |
| National reach: France | National retailers, importers, distributors, associations, policymakers | High | Official positioning indicates France-wide relevance |
| International reach: Europe and Mediterranean trade lanes | European exporters, importers, produce traders, market analysts | Medium to High | Official site references European harvest forecasts and multilingual access |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as France’s only dedicated fruits and vegetables trade show, giving it national buyer relevance. |
| Secondary: European / cross-border | Strong adjacent reach | Harvest forecasting, trade, and logistics topics support participation from nearby European market participants. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Confédération des Grossistes de France (CGF) | Wholesale / trade association | Represents wholesale buyers and operators active in produce distribution and logistics | c-g-f.com | Director General, Category Director, Procurement Director | Confirmed Speaker Organization |
| Fresh Data | Market intelligence / data services | Relevant for insight, category analytics, and commercial intelligence buyers | freshdata.fr | Insights Director, Data Analytics Manager, Commercial Director | Confirmed Speaker Organization |
| AOPN Prune | Producer organization / buyer-seller network | Signals producer-side sourcing, market access, and demand planning interest | aopn-prune.com | Commercial Director, Export Manager, Supply Chain Manager | Confirmed Speaker Organization |
| Association interprofessionnelle melon | Industry association | Relevant to sourcing, seasonal forecasting, and commercial coordination in fresh produce | associationmelon.org | President, Technical Director, Supply Manager | Confirmed Speaker Organization |
| Apfel Sud-Ouest | Producer / interprofession | Fresh produce production and market coordination are directly aligned with the event | apfel-sudouest.fr | President, Commercial Director, Export Manager | Confirmed Speaker Organization |
| IDFeL Val de Loire | Industry association | Relevant for fruit and vegetable supply, regional buying, and grower coordination | idfelvaldeloire.fr | Managing Director, Market Manager, Supply Chain Director | Confirmed Speaker Organization |
| AREFLH | Agrifood association network | Policy, market coordination, and supply-side relationships across the fruit and vegetable chain | areflh.org | Secretary General, Policy Director, Project Manager | Confirmed Speaker Organization |
| European Parliament | Government / public sector | Policy, regulation, and agri-food market frameworks are relevant to the sector | europarl.europa.eu | Policy Advisor, Public Affairs Director, Regulatory Affairs Manager | Confirmed Speaker Organization |
| Perpignan Exhibition Center | Venue / event infrastructure | Venue-linked ecosystem often overlaps with exhibitors, sponsors, and local business buyers | perpignanevents.com | Venue Director, Event Sales Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| French produce wholesalers and distributors | Buyer segment | Primary commercial audience for sourcing and supplier development | Various | Procurement Director, Category Manager, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Owns sourcing strategy, supplier approval, and commercial leverage |
| 2 | Category Manager / Buying Manager | Merchandising / Buying | Manager / Senior Manager | Directly sources produce, packaging, and related services |
| 3 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager / Senior Manager | Evaluates suppliers, pricing, risk, and continuity of supply |
| 4 | Supply Chain Director | Supply Chain / Operations | Director | Responsible for cold chain, delivery performance, and inventory flow |
| 5 | Import Manager / Export Manager | Trade / Commercial | Manager / Director | Key decision-maker for cross-border produce trade |
| 6 | Logistics Director / Transport Manager | Logistics | Director / Manager | Important for reefer transport, lead times, and route optimization |
| 7 | Quality Manager / Food Safety Manager | Quality / Compliance | Manager / Senior Manager | Controls compliance, certifications, and supplier standards |
| 8 | Commercial Director / Sales Director | Commercial | Director | Owns supplier partnerships, key accounts, and market expansion |
| 9 | Business Development Director / Partnerships Director | Business Development | Director | Targets new markets, alliances, and channel development |
| 10 | Operations Director / Facility Director | Operations / Facilities | Director | Relevant where handling, storage, and processing infrastructure is involved |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Direct category match for fresh produce commerce | Retail, wholesale, import/export, and foodservice buyers |
| 2 | Import & Export | Cross-border produce trade is central to the event | Trade houses, customs, and international sourcing teams |
| 3 | Logistics & Supply Chain | Cold-chain, transport, storage, and delivery performance matter | Reefer, warehousing, freight, and visibility tools |
| 4 | Wholesale | Wholesale buyers are a key commercial audience | Distributor acquisition and supplier development |
| 5 | Retail | Retail sourcing and category management are highly relevant | Grocery, fresh-category, and private-label buyers |
| 6 | Agriculture | Producer-side participation and crop forecasting are core themes | Growers, cooperatives, and producer organizations |
| 7 | Business Services | Market intelligence, advisory, and trade support firms are relevant | Consulting, trade services, and sourcing support |
| 8 | Information Services | Forecasting and data-driven market intelligence are visible in the agenda | Analytics, data, and market research solutions |
| 9 | Packaging & Containers | Produce packaging and shelf-life protection are important in fresh trade | Packaging suppliers and sustainable materials vendors |
| 10 | Environmental Services | Sustainability, transport efficiency, and waste reduction matter to buyers | Cold-chain efficiency, carbon tracking, and waste solutions |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed by the organizer | Unconfirmed | Official website content reviewed | Use caution for attendee list sales and market sizing |
| Exhibitor count | Not publicly confirmed in the provided text | Unconfirmed | Official site references a “Liste des exposants” but no count shown | Prior-year or exhibitor-directory review would be needed |
| Buyer count | Not publicly confirmed | Unconfirmed | No official buyer total in provided text | Buyer segmentation should be inferred from attendee mix |
| Speaker count | Not publicly confirmed | Unconfirmed | Agenda topics and replays are visible; total count not stated | Conference-driven attendance is likely meaningful |
| Historical attendance | Not cited here | Not used | No verified prior-year attendance number in the provided source text | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Supplier selection, cost control, and supply continuity | Meet buying teams, line up sourcing conversations | Sourcing services, supplier platforms, category management tools |
| Logistics | Cold-chain reliability and delivery performance | Engage logistics leaders and freight buyers | Reefer transport, warehousing, route optimization, tracking |
| Market intelligence | Forecasts, pricing visibility, demand planning | Capture audiences interested in data and trend insights | Analytics platforms, market reports, dashboards |
| Quality / compliance | Food safety, certification, traceability | Speak to QA and compliance stakeholders | Traceability software, audit support, testing services |
| Trade development | New markets, partner discovery, channel expansion | Useful for export-oriented outreach and partnership selling | Trade services, market-entry support, commercial representation |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event directly serves fresh-produce buyers, wholesalers, and supply-chain stakeholders. |
| Decision-maker availability | High | Likely to attract procurement, commercial, and operations leaders. |
| Data collection potential | Medium | Current attendee counts are not public, but thematic and sector targeting is strong. |
| Apollo targeting potential | Very High | Clear industry, title, and geography filters are available for produce and trade buyers. |
| Geographic targeting potential | High | France, southern Europe, and Mediterranean trade corridors are logical targets. |
| Best outreach approach | Account-based outreach | Target buyers by category, supply chain role, and trade corridor rather than broad mass marketing. |
| Overall lead quality | High | Strong fit for supplier prospecting in fresh produce, logistics, packaging, and market data. |
| Best use case | B2B attendee list building and buyer profiling | Best for lead generation, exhibitor outreach, and commercial intelligence. |
| Limitations / risks | Attendance detail not public | No confirmed current-year attendee list or headcount in the provided source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Logistics & Supply Chain; Wholesale; Retail; Agriculture; Business Services; Packaging & Containers; Information Services; Environmental Services | Focus on the most commercially relevant buyer ecosystem |
| Departments | Procurement; Supply Chain; Operations; Commercial; Sales; Business Development; Quality; Logistics | Reach decision-makers and operational influencers |
| Seniority | Manager; Senior Manager; Director; VP; CXO | Prioritize budget holders and strategic buyers |
| Job titles | Procurement Director, Strategic Sourcing Manager, Category Manager, Buying Manager, Supply Chain Director, Import Manager, Export Manager, Logistics Director, Commercial Director, Quality Manager | Target the most event-relevant roles |
| Geography | France; Spain; Italy; Benelux; Germany; UK; Mediterranean markets | Align with produce trade corridors and European sourcing networks |
| Employee size | 11–200, 201–1,000, 1,001–5,000 | Covers SMEs, mid-market distributors, and larger retailers |
| Keywords | fresh produce, fruit, vegetables, wholesale, import, export, cold chain, logistics, sourcing, category management, perishables | Improve relevance for event-aligned accounts |
| Company type | Privately held; public company; association / cooperative; distributor / importer | Capture the buyer ecosystem most likely to attend or exhibit |
Suggested Apollo Search Logic: ("fresh produce" OR fruit OR vegetables OR perishables OR "cold chain") AND (procurement OR sourcing OR buying OR category OR logistics OR commercial) AND (director OR VP OR manager OR head OR lead)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| medFEL official website | Official organizer / event site | Event name, upcoming edition, dates, thematic focus, and program topics | High |
| medFEL homepage content | Official page content | Confirmed save-the-date for 28–29 April 2027 and the France-focused produce positioning | High |
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Tell us your work email and our AI instantly builds a buyer list matched to MEDFEL - Fruit & Vegitable Int'l Business Trade Fair — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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