MAXPO - Earth Construction Machinery
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About this event
MAXPO – Earth Construction Machinery
Dates: 2.–4.9.2027
Venue: Hyvinkää Airport
City & Country: Hyvinkää, Finland
Event description: MAXPO ( “SE ON KONE!” / “IT’S A MACHINE!” ) is Finland’s largest special exhibition dedicated to land construction machinery and environmental maintenance machinery. The show focuses on the equipment, technology, and solutions used in earthmoving and construction-related operations—bringing together professionals who want to compare machines, evaluate capabilities, and build hands-on connections with the industry.
MAXPO presents machinery in a wide range of categories and sizes, including earthmoving equipment, environmental maintenance machines, road construction machinery, and building construction machinery. The goal of the exhibition is to help visitors explore the latest equipment and practical options, while enabling networking and interactions with the people who work with these machines every day.
Across the exhibition, attendees are encouraged to come for two core reasons: to see the newest machines in action and to take purchasing or evaluation steps, and to meet decision-makers and end-users from across the machinery and construction ecosystem. MAXPO positions itself as a high-value meeting point for the industry, where buyers and experienced end-users can assess solutions and make connections that support projects and equipment procurement.
The official event information also highlights that MAXPO attracts a strong volume of visitors and is organized in a way that reflects the operational realities of construction and environmental maintenance work—making it particularly relevant for teams involved in machinery selection, fleet planning, maintenance needs, site productivity improvement, and project execution.
Special activities (illustrative example from the previous edition): MAXPO also showcases competition and industry-focused highlights tied to real machine operation skills. For example, MAXPO 2025 included the Golden Crane Competition featuring European-level competitions for vehicle crane operators held as part of the event programming.
In summary, MAXPO is designed for an industry audience that needs practical, equipment-first access to earthmoving and environmental maintenance machinery—making it a strong platform for meeting professionals, end-users, and decision-makers in the construction and infrastructure machinery sector.
Data sheet
MAXPO - Earth Construction Machinery – Event Attendee & Buyer Profile Analysis
Event Date: 2–4 September 2027
Location: Hyvinkää Airfield, Hyvinkää, Finland
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | MAXPO - Earth Construction Machinery |
| Event Date | 2–4 September 2027 |
| Event Status | Upcoming |
| Venue | Hyvinkää Airfield |
| City | Hyvinkää |
| State / Region | Uusimaa |
| Country | Finland |
| Organizer | Messukeskus Helsinki on behalf of Rakennuskonealan Näyttely-yhdistys ry |
| Official Event Website | maxpo.messukeskus.com |
| Event Type | Trade fair / exhibition / outdoor machinery demonstration event |
| Primary Category | Industrial Engineering |
| Secondary Applicable Categories | Building & Construction; Logistics & Transportation; Environment & Waste; Packing & Packaging |
| Audience Reach | National with Nordic / selected international buyer and supplier interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for 2027. Historical official evidence: nearly 14,500 visitors in 2025. |
| Attendance Data Reliability | Medium for historical benchmark; low for 2027 forecast because no current-year attendance figure is publicly confirmed |
| Main Purpose of Event | Showcase of earthmoving, environmental maintenance, road construction, and building construction machinery; buyer networking; equipment evaluation; purchasing; and industry relationship building |
About the Event
MAXPO is Finland’s largest special exhibition for earth construction and environmental maintenance machinery, held at Hyvinkää Airfield. The official event positioning emphasizes large-scale machinery displays, live demonstrations, and direct interaction between suppliers and professional users across earthmoving, road construction, and building construction segments.
The event matters because it concentrates machinery buyers, end users, contractors, dealers, and other industry decision-makers in one venue where purchase decisions, comparisons, and partnerships can happen efficiently. For suppliers, MAXPO is a strong B2B lead-generation environment with clear commercial intent, especially for equipment sales, aftermarket services, parts, fleet solutions, financing, and related industrial offerings.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Construction contractors | Earthworks firms, civil contractors, road builders, infrastructure contractors | Primary equipment buyers and fleet decision-makers | Core audience for machinery sales, attachments, parts, service contracts, and financing |
| Municipal / public works buyers | City engineering departments, public works units, road maintenance authorities | Procurement and fleet specification influence | Relevant for road maintenance, fleet replacement, environmental upkeep, and utility works |
| Dealers and distributors | Equipment dealers, regional distributors, rental networks | Channel buyers, resale partners, and product line managers | Strong fit for supplier partnerships, territory expansion, and aftermarket sales |
| Rental companies | Construction equipment rental businesses, fleet leasing providers | Fleet procurement and utilization decision-makers | Interested in durable, high-utilization machinery, telematics, and maintenance support |
| Quarry / aggregate operators | Aggregate producers, material handling operations, mining-adjacent businesses | Capital equipment and replacement buyers | Relevant for loaders, dumpers, screening, excavation, and support equipment |
| Environmental maintenance operators | Green maintenance contractors, landscape service firms, winter maintenance operators | Operational buyers and usage influencers | Relevant for compact machinery, attachments, and maintenance solutions |
| Utility and infrastructure operators | Utilities, pipeline contractors, telecom infrastructure teams | Project and procurement stakeholders | Need trenching, excavation, access, and site-support machinery |
| Independent owner-operators | Small fleet owners, excavator operators, subcontractors | Direct buyers, often highly price- and performance-sensitive | Useful for parts, accessories, entry-level machinery, and financing offers |
| Industry consultants and advisors | Technical consultants, fleet advisors, engineering consultants | Influence specification and supplier shortlists | Important for long-cycle B2B sales and specification-led solutions |
| Education and training attendees | Students, teachers, vocational schools, training organizations | Future workforce and skills pipeline | Relevant to employers, training providers, simulators, and certification services |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Hyvinkää | Local contractors, service firms, and municipal stakeholders | Medium | Convenient access encourages local field professionals and equipment users |
| Host region: Uusimaa | Greater Helsinki-area contractors, dealers, and infrastructure buyers | High | Largest concentration of commercial activity in southern Finland |
| Nearby business hubs | Helsinki, Espoo, Vantaa, Lahti, Riihimäki, Tampere corridor | High | Strong regional reach across southern and central Finland |
| National reach | Construction and infrastructure buyers from across Finland | Very High | Official copy identifies Maxpo as Finland’s largest special exhibition in its segment |
| International reach | Nordic attendees, selected European suppliers, and international competitors | Medium | Official 2025 competition notes show participants from England, Ireland, and the Netherlands in a related showcase |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is positioned as Finland’s largest special exhibition for earthmoving and environmental maintenance machinery, which strongly supports nationwide buyer attendance. |
| Regional / Nordic | Secondary reach | The event is likely to draw attendees from nearby Nordic markets and border-adjacent supplier networks, especially where dealer and OEM relationships exist. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Destia | Infrastructure contractor | Likely buyer of heavy machinery, fleet services, and infrastructure equipment | destia.fi | Procurement Manager, Fleet Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| GRK Suomi | Road and track construction contractor | Relevant for road construction machinery, maintenance equipment, and subcontracting networks | grk.fi | Project Director, Sourcing Manager, Equipment Manager | Strong Market Fit, Attendance Not Confirmed |
| YIT | Construction and infrastructure company | Potential buyer for earthmoving, site prep, and fleet-support services | yitgroup.com | Category Manager, Procurement Director, Site Operations Lead | Strong Market Fit, Attendance Not Confirmed |
| Kreate Group | Infrastructure contractor | Relevant for heavy machinery, roadworks, and civil engineering equipment procurement | kreate.fi | Procurement Manager, Operations Manager, Equipment Planner | Strong Market Fit, Attendance Not Confirmed |
| NCC | Construction and civil engineering company | Potential buyer for site machinery, fleet solutions, and project equipment | ncc.com | Procurement Director, Category Manager, Project Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Skanska | Construction and development group | Relevant for large-scale equipment procurement and infrastructure project delivery | skanska.com | Strategic Sourcing Manager, Procurement Lead, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Ramirent | Equipment rental provider | Strong fit for fleet expansion, rental machinery sourcing, and service partnerships | ramirent.com | Category Manager, Fleet Director, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Ljungby Maskin / dealer network | OEM / dealer ecosystem | Relevant where channel partners and local dealers attend to source products and build distribution | ljungbymaskin.com | Sales Director, Dealer Development Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| City of Helsinki | Municipal buyer | Potential buyer for public works, maintenance machinery, and infrastructure support | hel.fi | Procurement Officer, Public Works Manager, Fleet Manager | Strong Market Fit, Attendance Not Confirmed |
| Finnish Transport Infrastructure Agency | Government / infrastructure authority | Public-sector buyer and specifier for road and transport infrastructure needs | vayla.fi | Contracting Officer, Project Manager, Procurement Specialist | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Procurement Director | Procurement | C-Level / Director | Owns sourcing strategy, supplier relationships, and major purchase decisions |
| 2 | Strategic Sourcing Manager | Sourcing / Procurement | Manager | Evaluates suppliers, manages RFQs, and supports capital equipment purchases |
| 3 | Fleet Manager | Operations / Fleet | Manager / Director | Responsible for equipment lifecycle, utilization, maintenance, and replacement cycles |
| 4 | Operations Director | Operations | Director | Influences productivity, equipment uptime, and field performance |
| 5 | Equipment Manager | Asset Management / Operations | Manager | Handles machinery selection, allocation, service, and lifecycle planning |
| 6 | Category Manager | Procurement / Commercial | Manager | Manages product categories, vendor selection, and buying terms |
| 7 | Project Director / Program Manager | Project Delivery | Director / Senior Manager | Influences equipment specification for large infrastructure and construction projects |
| 8 | Dealer Development Manager | Sales / Channel | Manager / Director | Relevant for OEMs, distributors, and channel expansion opportunities |
| 9 | Public Works Manager | Municipal Services | Manager | Key influencer for road maintenance and environmental upkeep equipment |
| 10 | Contracting Officer / Procurement Specialist | Government Procurement | Specialist / Manager | Important for public-sector purchasing, framework agreements, and compliance-led sourcing |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core end-user base for machinery, fleet, and site operations | Equipment sales, rentals, service, and parts |
| 2 | Civil Engineering | Road, infrastructure, and site development buyers | Project equipment and technical solutions |
| 3 | Mechanical or Industrial Engineering | Relevant for machinery and technical equipment ecosystems | Engineering-led purchasing and technical specification outreach |
| 4 | Machinery | Direct match for OEMs, dealers, and service providers | Channel development and product marketing |
| 5 | Building Materials | Closely linked to earthworks, roadworks, and construction supply chains | Cross-sell to contractors and infrastructure suppliers |
| 6 | Environmental Services | Matches environmental maintenance machinery and services | Compact equipment, winter services, and maintenance fleets |
| 7 | Transportation/Trucking/Railroad | Infrastructure support and logistics-linked field operations | Heavy equipment logistics and fleet support |
| 8 | Wholesale | Relevant for distributors and channel partners | Dealer/distributor acquisition and resale channels |
| 9 | Retail | Relevant where equipment is sold via retail-like dealer networks | Dealer-facing offers and aftersales packages |
| 10 | Government Administration | Public works and infrastructure buying bodies can attend | Municipal procurement and compliance-based outreach |
| 11 | Logistics & Supply Chain | Useful for equipment movement, parts, warehousing, and service logistics | Parts distribution and fleet uptime solutions |
| 12 | Facilities Services | Relevant where environmental upkeep and site services overlap | Maintenance equipment and service contracts |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Organizer website does not publish a 2027 forecast | Use historical benchmark only for planning |
| Historical attendance | Nearly 14,500 visitors | Confirmed historical | Official Maxpo 2025 website copy | Historical benchmark; not a guarantee for 2027 |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No current-year exhibitor total visible in provided official text | Check exhibitor directory closer to event date |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer emphasizes decision-makers and end users, but does not publish a count | Likely concentrated among machinery buyers and fleet influencers |
| Speaker count | Not publicly confirmed | Unconfirmed | No speaker total provided in the supplied official text | Event is more demonstration- and buyer-led than conference-led |
| Sponsor count | Not publicly confirmed | Unconfirmed | Not specified in the official text supplied | Review media and exhibitor materials for sponsor visibility |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Heavy machinery | Purchase, upgrade, or replace excavators, loaders, dumpers, and site equipment | Live demos, spec comparisons, and product expert meetings | Machinery OEMs, dealers, and rental providers |
| Fleet service and parts | Reduce downtime and keep high-value equipment operational | Aftermarket discussions and service contract selling | Parts, maintenance, diagnostics, telematics |
| Road and civil construction | Equipment for highways, roadworks, and infrastructure projects | Project-led outreach to contractors and public-sector specifiers | Earthmoving, compaction, paving, grading, and trenching solutions |
| Environmental maintenance | Solutions for green maintenance, winter operations, and municipal upkeep | Niche equipment placement and utility-operations conversations | Compact machinery, attachments, brush clearing, street care tools |
| Distribution and dealer channels | Acquire new brands or expand market coverage | Channel partnership meetings and territory planning | OEM dealer programs, importer support, reseller tooling |
| Training and workforce | Skills development for machine operation and maintenance | Employer branding, technical education, simulator demos | Training programs, certification services, simulators |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on machinery buyers, end users, and industry decision-makers. |
| Decision-maker availability | High | Organizer messaging explicitly references key decision-makers and end users. |
| Data collection potential | High | Exhibitor and attendee registration pathways typically support lead capture and prospecting. |
| Apollo targeting potential | High | Clear buyer titles and relevant industries are easy to model in Apollo. |
| Geographic targeting potential | High | Strong Finnish concentration with valuable regional expansion into the Nordics. |
| Best outreach approach | Very High | Use machinery category, procurement, fleet, and dealer-based messaging with demo-driven CTA. |
| Overall lead quality | Very High | Strong commercial intent and strong relevance for industrial and construction suppliers. |
| Best use case | B2B attendee list building | Best suited to machinery sales, rental, aftermarket, dealer, and procurement outreach. |
| Limitations / risks | Medium | 2027 attendance, exhibitor, and buyer counts are not yet publicly confirmed. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Civil Engineering; Machinery; Building Materials; Environmental Services; Government Administration; Logistics & Supply Chain; Wholesale; Transportation/Trucking/Railroad | Capture core buyer ecosystem around equipment and infrastructure |
| Departments | Procurement, Operations, Supply Chain, Fleet, Project Management, Engineering, Public Works, Sales/Channel | Focus on buying and specification owners |
| Seniority | Manager, Director, VP, C-Level, Owner | Reach decision-makers with budget authority |
| Job titles | Procurement Director, Strategic Sourcing Manager, Fleet Manager, Equipment Manager, Operations Director, Category Manager, Project Director, Public Works Manager, Contracting Officer, Dealer Development Manager | Target exact buying roles for event outreach |
| Geography | Finland; Nordics; Northern Europe; Greater Helsinki; Uusimaa; key industrial cities | Prioritize local and regional buyer density |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001+ | Covers SMEs, contractors, dealers, and larger public/private buyers |
| Keywords | earthmoving, excavator, road construction, fleet, machinery, public works, infrastructure, rental, dealer, procurement | Improve query precision for buyer and influencer discovery |
| Company type | Private companies, public companies, government bodies, municipalities, dealers, rental firms | Align with actual event buyer ecosystem |
| Technologies / revenue | Use only if relevant to client offering; otherwise optional | Can refine targeting for telematics, ERP, rental tech, or service software |
Suggested Apollo Search Logic: (construction OR civil engineering OR machinery OR environmental services OR government administration) AND (procurement OR sourcing OR fleet OR operations OR public works OR equipment manager OR category manager OR project director OR dealer) AND geography: Finland OR Nordics. Add terms such as “earthmoving,” “road construction,” “excavator,” “rental,” and “dealer” for sharper relevance.
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Maxpo Official Website | Official organizer source | Event dates, venue, event positioning, organizer, visitor benchmark, event purpose, and audience profile statements | High |
| Messukeskus Helsinki | Organizer website | Organizer identity and event ownership context | High |
| Finnish Transport Infrastructure Agency | Government / procurement source | Government buyer organization example relevant to infrastructure and public works procurement targeting | High |
| City of Hyvinkää | Local government source | Host city context and municipal buyer relevance | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to MAXPO - Earth Construction Machinery — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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