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About this event
MAU Vegas (MAU 2027)
MAU Vegas is a dedicated mobile app growth event bringing together over 2,000 mobile app growth leaders for product discovery, expert insights, and community networking. The event is scheduled for May 4–6, 2027 in Las Vegas, United States.
1) What the event is about (positioning)
MAU Vegas is built around the practical work of growing mobile products—helping teams discover new ideas, compare approaches, and connect with other operators and builders focused on acquisition, activation, engagement, retention, and monetization. In a typical format for this kind of audience, attendees look for product and strategy updates, vendor solutions, and peer learning that can be applied directly to live app metrics and growth experiments.
2) Dates and location
- Dates: May 4–6, 2027
- City & Country: Las Vegas, United States
- Venue: Not specified in the provided website text
3) Who attends (BUYERS / ATTENDEES)
Based on the official event description, the strongest attendee segment is: mobile app growth leaders. These are typically decision-influencers or decision-makers who own measurable growth outcomes.
Primary attendee groups (most likely buyer-aligned personas):
- Mobile growth / product growth leaders (owning KPIs like MAU, retention, conversion, LTV)
- Acquisition & performance marketing decision-makers (channel strategy, ad measurement, campaign optimization)
- Product analytics and experimentation leaders (instrumentation, dashboards, A/B testing governance)
- Lifecycle / CRM leaders (push notifications, onboarding journeys, in-app messaging, segmentation)
- Monetization leaders (subscriptions, payments optimization, pricing experimentation)
- App product managers (growth-informed roadmap decisions)
- Partnership and platform stakeholders (integrations with ad networks, attribution providers, or growth platforms)
- Vendor and sponsor representatives whose best-fit buyers are growth teams
Buyer fit takeaway: The highest-value buyer list is generally the set of professionals who directly influence growth stack purchases— especially teams evaluating analytics, attribution, lifecycle engagement, experimentation, or growth tooling for mobile applications.
4) Where the show is happening + attendee geographic origin
Venue city: Las Vegas, United States.
Attendee geographic origin (reliable inference only): The official text confirms the event is in the United States, but does not specify whether attendees are primarily local, national, or international. Therefore, we treat geographic origin as not explicitly provided in the supplied source text.
What this means for targeting: We can expect a wide range of attendees from across the U.S. mobile market, and potentially international participation depending on the event’s draw for global app businesses. To produce a precise “origin heatmap,” we would need additional details from event recaps, attendee demographics, or exhibitor/sponsor materials beyond the provided excerpt.
5) Audience reach (Local / National / Global)
The official content positions MAU Vegas as an event for more than 2,000 mobile app growth leaders. However, it does not explicitly state whether the audience is local, national, or global in demographic terms.
Reach classification (based only on provided text): Undetermined (not explicitly stated in the official excerpt).
Practical interpretation: Because the audience is a specialized niche (“mobile app growth leaders”), the event typically attracts a broader mix than a purely local conference. Still, we keep this as undetermined until we can validate geographic distribution from official MAU materials (attendee geography, speaker bios, or past recaps).
6) Estimated attendance (expected total footfall)
The official website states the event draws more than 2,000 mobile app growth leaders.
- Estimated total attendance: 2,000+ attendees
Since the excerpt does not provide counts for spectators, staff, partners, or additional categories, we treat 2,000+ as the best reliable total attendee figure from the official text.
7) Key focus areas & buyer engagement
The official description emphasizes: product discovery, expert insights, and community networking. Translating that into likely buyer intent areas, MAU Vegas commonly serves as a “growth strategy and tooling evaluation” environment.
Likely key focus areas where buyers engage:
- Mobile app growth strategy (how teams scale MAU and growth sustainably)
- Experimentation and optimization (improving funnels, onboarding, and in-app engagement)
- Data-driven decision-making (measurement quality, dashboards, KPI ownership)
- Product-led discovery (evaluating growth approaches and integrating tools)
- Networking with peers (benchmarks, playbooks, vendor validation)
- Community learning (best practices from other growth leaders)
Buyer engagement approach that works for this audience: We recommend framing communications around measurable growth outcomes and the operational needs of mobile growth teams. Buyers at this kind of event are generally less interested in generic messaging and more interested in: what improves, how it’s measured, and how quickly teams can operationalize results.
8) Sample buyer company names (BUYERS ONLY) + websites
The official excerpt confirms the attendee category (“mobile app growth leaders”) but does not name specific companies. Because we cannot reliably extract buyer company names from the provided source text, we are not able to provide a validated “buyers-only sample” list without either:
- additional official sponsor/exhibitor lists, or
- direct input from us/the client about which mobile categories matter most (gaming, fintech, health, e-commerce, etc.).
Next step (required for accuracy): Please share the client website and a short description of the product/service. Once we review it, we will compile a buyers-only list aligned to your exact requirements and industry fit.
9) Job profiles, industries & event type
Event type: Mobile growth conference / product discovery & mobile app ecosystem networking event.
Most relevant job profiles to target:
- Head/Director of Mobile Growth
- Growth Lead (Mobile)
- VP/Director of Product Growth
- Mobile Acquisition Lead / Performance Marketing Lead
- Lifecycle Marketing Lead / CRM Lead
- Retention & Engagement Lead
- Product Analytics Lead / Experimentation Lead
- Marketing Analytics Manager (Mobile)
- Product Manager (Growth-focused)
- Monetization Lead (Subscriptions/Revenue)
- Attribution / Measurement Strategy Lead
- Partnerships / App Growth Partnerships Lead
Industries we would map this to (from the Apollo-style industry list you provided):
- Internet
- Computer Software
- Information Technology & Services
- Marketing & Advertising
- Market Research
- E-Learning (only if your product serves learning app growth)
- Health, Wellness & Fitness (only if your product serves health app growth)
- Financial Services (only if your product serves fintech app growth)
Because MAU Vegas attendee categories are defined by “mobile app growth leadership” rather than by one vertical, we will tailor the “best-fit industry filters” to your client’s actual customer segments after reviewing your website.
10) Detailed buyer suitability scoring (high-level)
Strengths for buyer-list research:
- Clear, specialized audience: mobile app growth leaders
- High intent environment: product discovery and expert insights suggest active evaluation
- Measurable KPI mindset: likely alignment with tooling and solutions that improve growth metrics
Constraints based on provided official text:
- No venue name in the excerpt (only city is shown)
- No explicit attendee geographic breakdown (local/national/global not stated)
- No company names listed in the excerpt
11) Client-product fit: buyer intent requires your product review
We need to review your client website to identify the best buyer profiles and the most relevant buyer companies for MAU Vegas.
Please share:
- Your client website URL
- What the product does (1–2 paragraphs)
- Who the buyer is (e.g., growth marketing, product analytics, retention/CRM, monetization)
- Any target app verticals (gaming, fintech, commerce, health, travel, etc.)
- Target geographies (US only vs global)
Then we will return a refined set of buyer segments and produce a buyers-only list aligned to your requirements, including the required company details and the job titles to target.
12) What we will deliver next for MAU Vegas (once we have your client website)
After reviewing your website, we will provide:
- Who attends (buyers/attendees) refined to your solution category
- Where the show is happening plus attendee geographic targeting logic (validated where possible)
- Audience reach classification (local/national/global) confirmed with available sources
- 15–20 buyers-only sample table including:
- Priority
- Company
- Website
- Best Title to Target
- Why This is a Good Buyer Fit
- Job profiles mapped to your buyer journey
- Estimated attendance and the realistic buyer-density interpretation
- Key focus areas & engagement angles tailored to your product
- Best-fit Apollo-style industries using your provided industry list
Action item: Please send your client website, and we will immediately narrow MAU Vegas to the buyers that best match your needs.
Data sheet
| Event Name | MAU Vegas |
| Event Date | May 4–6, 2027 |
| Event Status | Upcoming |
| Venue | Not publicly confirmed in the provided official website text |
| City | Las Vegas |
| State / Region | Nevada |
| Country | United States |
| Organizer | MAU Vegas / official event team (organizer name not separately stated in provided text) |
| Official Event Website | mauvegas.com |
| Event Type | Conference / summit / networking event for mobile app growth professionals |
| Primary Category | IT & Technology |
| Secondary Applicable Categories | Business Services; Education & Training; Entertainment & Media |
| Audience Reach | National with meaningful international participation potential |
| Estimated Attendance / Expected Footfall | More than 2,000 mobile app growth leaders are referenced on the official site; the attendance figure is not otherwise publicly itemized. |
| Attendance Data Reliability | Confirmed partial figure from official website meta description; full attendance figure not publicly confirmed by the organizer. |
| Main Purpose of Event | Product discovery, expert insights, community networking, and commercial growth for the mobile app ecosystem. |
MAU Vegas is a mobile app growth conference focused on helping product, marketing, analytics, and monetization leaders improve acquisition, engagement, retention, and revenue performance. The official event messaging emphasizes product discovery, expert insights, and community networking, positioning MAU Vegas as a specialized industry gathering for app growth decision-makers and solution providers.
The event matters because mobile app businesses operate in a highly competitive environment where growth technology, attribution, user acquisition, experimentation, analytics, and lifecycle marketing are central to performance. Attendees typically include senior leaders and practitioners from app companies, consumer brands with mobile channels, agencies, technology vendors, and service providers looking to source tools, evaluate partnerships, benchmark strategy, and connect with peers and buyers.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Mobile app growth leaders | App publishers, consumer apps, subscription apps, gaming companies | Own growth strategy, budget allocation, tool evaluation | Primary audience for growth platforms, analytics, attribution, experimentation, and retention solutions |
| Product management teams | Digital product companies, SaaS, consumer tech | Influence roadmap, UX, feature prioritization, product instrumentation | Relevant for product analytics, experimentation, user research, and lifecycle tools |
| Performance marketing / UA teams | Apps, agencies, adtech buyers, media buyers | Control paid acquisition, channel spend, ROAS optimization | High fit for attribution, creative analytics, MMPs, and ad optimization vendors |
| CRM / lifecycle / retention teams | Consumer apps, marketplaces, subscription businesses | Own push, email, in-app messaging, churn reduction | Relevant for engagement, personalization, customer data, and messaging platforms |
| Analytics / data teams | Digital-first enterprises, app publishers, fintech, commerce apps | Evaluate measurement, BI, dashboards, event tracking, data quality | Strong fit for data platforms, CDPs, warehouse tooling, and reporting solutions |
| C-level digital executives | CEOs, CMOs, CPOs, CTOs of app-led companies | Approve budget, partnerships, and strategic vendor selection | High-value decision makers for enterprise deals and long sales cycles |
| Agencies / growth consultants | Mobile marketing agencies, app growth consultancies, analytics consultants | Advise multiple clients; influence tool recommendations | Useful channel partners and referral sources for technology vendors |
| Investors and venture operators | VC firms, growth equity, operators in app ecosystems | Assess categories, trends, and portfolio-enabling solutions | Relevant for market mapping, partnership development, and startup pipeline |
| Media and community leaders | Industry publications, newsletters, community operators | Shape market awareness and thought leadership | Useful for PR, sponsorship amplification, and brand visibility |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Las Vegas | Local hospitality, tech, and event service professionals; visiting app industry attendees | Medium | Las Vegas is a major convention market and travel hub, supporting strong in-person turnout. |
| Host state / region: Nevada and U.S. West | West Coast app companies, agencies, and digital teams | High | Strong access from California, Arizona, Utah, and neighboring technology markets. |
| Nearby business hubs | Los Angeles, San Diego, San Francisco Bay Area, Phoenix, Salt Lake City, Seattle | High | These hubs contain dense concentrations of app publishers, adtech, SaaS, and product teams. |
| National reach | U.S.-based app businesses and agency teams | High | Event content is industry-specific and draws buyers from across the country. |
| International reach | Global mobile app and adtech participants, especially from North America, Europe, and Latin America | Medium | Mobile growth is a global category, so cross-border attendance is plausible even if not publicly quantified. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is U.S.-centered and optimized for mobile growth leaders traveling from across the country. |
| Secondary Reach | Global | The mobile app industry is international, and the event theme can attract cross-border app publishers, agencies, and vendors. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Uber | Mobility / consumer app operator | Large-scale mobile app business with growth, analytics, and experimentation needs. | uber.com | VP Product, Director of Growth, Lifecycle Marketing Lead, Mobile Analytics Lead | Strong Market Fit, Attendance Not Confirmed |
| DoorDash | Marketplace / delivery app operator | Mobile-first commerce and retention use cases align with MAU content. | doordash.com | Director of Growth, CRM Manager, Product Manager, Mobile Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Lyft | Mobility app operator | App growth, loyalty, and performance marketing are directly relevant. | lyft.com | Growth Marketing Director, Product Analytics Lead, VP Mobile, CRM Lead | Strong Market Fit, Attendance Not Confirmed |
| Instacart | Commerce / grocery app operator | Highly mobile-driven growth and retention profile. | instacart.com | Director of Product, Growth Lead, Lifecycle Marketing Manager, Data Science Manager | Strong Market Fit, Attendance Not Confirmed |
| Netflix | Subscription app operator | Streaming apps require retention, personalization, and lifecycle optimization. | netflix.com | Product Director, CRM Director, Growth Analytics Director, Mobile Product Lead | Strong Market Fit, Attendance Not Confirmed |
| Spotify | Subscription / media app operator | Uses experimentation, personalization, and app engagement strategies at scale. | spotify.com | VP Growth, Product Analytics, Lifecycle Marketing, User Research Lead | Strong Market Fit, Attendance Not Confirmed |
| Expedia Group | Travel app / marketplace operator | Mobile bookings, personalization, and customer journey optimization fit the event theme. | expediagroup.com | Director of Mobile Growth, Product Analytics Manager, CRM Lead, VP Digital | Strong Market Fit, Attendance Not Confirmed |
| Starbucks | Retail / loyalty app operator | App-driven loyalty, offers, and retention use cases are relevant. | starbucks.com | Digital Product Director, Loyalty Marketing Director, CRM Manager, Mobile Experience Lead | Strong Market Fit, Attendance Not Confirmed |
| Disney | Media / entertainment app operator | App engagement, subscription growth, and personalization are high-priority needs. | disney.com | VP Product, Digital Marketing Director, Mobile Product Manager, Audience Insights Lead | Strong Market Fit, Attendance Not Confirmed |
| TikTok | Consumer app / media platform | Mass-market mobile engagement and growth strategy aligns strongly with MAU audiences. | tiktok.com | Growth Lead, Product Marketing Director, Data Science Manager, Retention Lead | Strong Market Fit, Attendance Not Confirmed |
| Duolingo | Education / subscription app operator | Growth, retention, and experimentation are core to app success. | duolingo.com | VP Growth, Product Manager, Lifecycle Marketing Manager, Analytics Director | Strong Market Fit, Attendance Not Confirmed |
| Headspace | Wellness / subscription app operator | Retention, onboarding, and subscription monetization fit the event audience. | headspace.com | Growth Marketing Manager, Product Lead, CRM Manager, Data Analytics Lead | Strong Market Fit, Attendance Not Confirmed |
| Roku | Connected TV / media platform | App growth and engagement across digital channels make this relevant for partnerships and analytics. | roku.com | Director of Growth, Product Marketing Lead, Analytics Manager, Mobile Product Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Growth / Head of Growth | Growth | VP / C-level | Owns acquisition, retention, and monetization strategy and frequently approves tooling. |
| 2 | Director of Product / Mobile Product Manager | Product | Director / Manager | Evaluates product analytics, experimentation, and user experience tools. |
| 3 | Lifecycle / CRM Director | Marketing / CRM | Director / Senior Manager | Drives engagement, segmentation, and personalization purchasing decisions. |
| 4 | Performance Marketing / UA Manager | Marketing | Manager / Director | Key decision-maker for acquisition platforms, measurement, and campaign optimization. |
| 5 | Product Analytics Lead / Analytics Director | Data / Analytics | Lead / Director | Selects data collection, event tracking, and reporting solutions. |
| 6 | Chief Marketing Officer / VP Marketing | Executive / Marketing | C-level / VP | Controls budget, strategy, and vendor prioritization for app growth programs. |
| 7 | Chief Product Officer / CTO | Product / Technology | C-level | Approves platform architecture, integrations, and enterprise tools. |
| 8 | User Research / CX Leader | Research / Customer Experience | Manager / Director | Influences product design, testing, and customer insight tooling. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Information Technology & Services | Core category for app growth, analytics, and software vendors. | Platform sales and enterprise technology targeting |
| 2 | Computer Software | Most exhibitors, sponsors, and buyers will be software-centered. | SaaS demand generation and product-led sales |
| 3 | Internet | Mobile app companies often sit inside internet and consumer internet segments. | Growth leaders and digital operators |
| 4 | Marketing & Advertising | Attribution, UA, creative, and lifecycle marketing are central themes. | MarTech, adtech, and agency partnerships |
| 5 | Media Production | Streaming, content, and mobile media businesses attend for growth insights. | Audience growth, personalization, engagement tech |
| 6 | Retail | Retailers use mobile apps for loyalty, commerce, and CRM. | Retail app engagement and loyalty solutions |
| 7 | Consumer Goods | Consumer brands increasingly rely on apps and digital loyalty programs. | Direct-to-consumer growth programs |
| 8 | Leisure, Travel & Tourism | Travel apps are strong users of personalization, search, and conversion tech. | Booking, CRM, and app revenue optimization |
| 9 | Financial Services | Fintech apps need acquisition, onboarding, and trust-building tools. | Fintech growth, fraud, and onboarding solutions |
| 10 | Entertainment | Consumer engagement and subscription growth are highly relevant. | Streaming, content, and engagement tools |
| 11 | Health, Wellness & Fitness | Wellness apps and subscriptions are active mobile growth buyers. | Retention and monetization platforms |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | More than 2,000 | Confirmed partial figure | Official website meta description | Attendance figure not publicly confirmed by the organizer beyond this statement. |
| Exhibitor count | Not publicly confirmed | Unavailable | Provided official website text | No verified exhibitor count included in the supplied source text. |
| Buyer count | Not publicly confirmed | Unavailable | Provided official website text | Buyer composition is inferred from the event theme and content, not counted by organizer. |
| Speaker count | Not publicly confirmed | Unavailable | Provided official website text | The supplied text references featured past speakers but no verified count. |
| Historical attendance | Not fully itemized in supplied source text | Historical / partial evidence | Official site home page text | Useful for directional sizing only; not a substitute for a confirmed registration report. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| App growth | Scale installs, retention, and revenue | Meet decision-makers looking for performance improvement | Growth platforms, app consultants, UA services |
| Attribution and measurement | Track performance across channels | High-intent discussions with analytics owners | MMPs, BI, event tracking, attribution software |
| Lifecycle marketing | Improve engagement and churn reduction | Strong fit for CRM and personalization vendors | Push, email, in-app messaging, CDP tools |
| Experimentation and product optimization | Test features and optimize UX | Engage product leaders and growth teams | A/B testing, feature flagging, product analytics |
| Data infrastructure | Unify app data and reporting | Good for data platform outreach and integrations | Warehouses, ETL, dashboards, CDPs |
| Partnerships and sponsorships | Evaluate vendors, agencies, and strategic partners | Useful for account-based selling and co-marketing | SaaS, adtech, services, consulting |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on mobile app growth leaders, a clear buyer set for growth, analytics, and MarTech vendors. |
| Decision-maker availability | High | Likely to include directors, VPs, and senior managers responsible for tools and strategy. |
| Data collection potential | High | Strong fit for attendee list building, account mapping, and title-based segmentation. |
| Apollo targeting potential | Very High | Well-defined industry, title, and function filters are available for targeted outreach. |
| Geographic targeting potential | High | Useful for U.S. West Coast, national, and international account segmentation. |
| Best outreach approach | High-touch ABM + event-triggered outreach | Target growth, product, CRM, analytics, and digital leadership with relevant use cases and pain points. |
| Overall lead quality | Very High | Strong event for app-growth vendor prospecting and B2B attendee list sales. |
| Best use case | Lead generation and buyer profiling | Particularly strong for SaaS, analytics, adtech, mobile marketing, and consulting providers. |
| Limitations / risks | Medium | Current-year exhibitor and attendee lists were not provided, so prospecting should be validated before outreach. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Information Technology & Services; Computer Software; Internet; Marketing & Advertising; Media Production; Retail; Financial Services; Entertainment | Capture app-led businesses and vendors serving mobile growth teams. |
| Departments | Product; Marketing; Data / Analytics; Business Development; Executive; Operations | Reach the functions most likely to own budgets and vendor selection. |
| Seniority | Manager; Director; VP; CXO | Prioritize decision-makers and technical influencers. |
| Job titles | VP Growth, Head of Growth, Director of Product, Product Manager, Lifecycle Marketing Director, CRM Manager, Mobile Marketing Director, Analytics Director, VP Marketing, CTO | Build exact-match and related-title searches around core buying roles. |
| Geography | United States; West Coast; California; Nevada; New York; Texas; Florida; select international markets | Match the event’s travel profile and high-density app company hubs. |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,001–10,000 | Covers growth-stage through enterprise app operators and their solution providers. |
| Keywords | mobile app, growth, retention, attribution, lifecycle, CRM, product analytics, experimentation, user acquisition, subscription, personalization | Sharpen search results toward MAU-relevant buyer intent. |
| Technologies | Mobile analytics, attribution, CDP, CRM, marketing automation, A/B testing, BI tools | Useful for tech-stack-aware prospecting and upsell/cross-sell targeting. |
| Company type | App publisher; consumer technology; digital marketplace; agency; SaaS vendor; analytics provider | Focus on organizations most likely to exhibit, sponsor, or buy growth solutions. |
| Revenue range | Mid-market to enterprise where relevant | Useful for separating high-value accounts from smaller experimental budgets. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| MAU Vegas official website | Official organizer site | Event name, 2027 dates, location, positioning, audience description, and partial attendance reference | High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to MAU Vegas — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.