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Malaysia International Halal Showcase - MIHAS
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About this event
Malaysia International Halal Showcase (MIHAS)
The Malaysia International Halal Showcase (MIHAS) is widely positioned as the world’s premier halal B2B trade platform, bringing together companies, brand owners, and industry stakeholders to advance international halal trade through trust, governance, and innovation.
MIHAS is presented as the 22nd edition in 2026, with the platform aimed at strengthening global halal commerce and connecting buyers and sellers across key OIC markets and beyond.
Event overview
- Event name: Malaysia International Halal Showcase (MIHAS)
- Edition: 22nd edition (2026)
- Event positioning: “The world’s largest Halal Showcase” and the world’s largest halal B2B trade show
- Core purpose: Showcase halal innovations and trends while enabling structured commercial engagement through business meetings
Venue & location
- Venue: MATRADE Exhibition & Convention Centre (MECC)
- City: Kuala Lumpur
- Country: Malaysia
Estimated scale & commercial outcomes (from official show figures)
- Trade visitors: 50,340
- Business meetings: 4,000
- Exhibition booths: 2,400
- Industry clusters: 14
- Deals concluded: RM6.05B
- PR value: RM37M
What we expect to see (based on MIHAS positioning)
As a halal-focused trade showcase, MIHAS brings together an international ecosystem spanning halal products, services, and supporting industries. The format emphasizes both show-floor discovery and commercial buyer engagement supported by facilitated business meetings and industry clustering.
Why MIHAS matters for global halal trade
MIHAS is designed to serve as a central meeting point for stakeholders across the halal value chain, reflecting how the event is described as the largest gathering of those working in this segment. It also highlights ongoing growth and the role of MIHAS as a major platform for expanding reach and accelerating halal trade development.
Event dates
The official website content provided confirms the 2026 edition, but it does not list exact day-by-day dates. If exact dates are required for planning, we recommend confirming them directly from MIHAS official date announcements.
Contact (as listed on the official site)
- Office location: Level 3, MATRADE Exhibition & Convention Centre (MECC), Kuala Lumpur
- Email: enquiry@mihas.com.my
- Phone: +603 6211 9973
Note on official figures
The commercial and attendance statistics shown above (booths, visitor count, meetings, deals, PR value, and industry clusters) are taken directly from the official MIHAS website content provided.
Data sheet
Malaysia International Halal Showcase - MIHAS – Event Attendee & Buyer Profile Analysis
Event Date: 23 September 2026 to 26 September 2026
Location: MITEC, Kuala Lumpur, Malaysia
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Malaysia International Halal Showcase (MIHAS) |
| Event Date | 23 September 2026 to 26 September 2026 |
| Event Status | Upcoming |
| Venue | MITEC / MATRADE Exhibition & Convention Centre, Kuala Lumpur |
| City | Kuala Lumpur |
| State / Region | Federal Territory of Kuala Lumpur |
| Country | Malaysia |
| Organizer | MATRADE / MIHAS official platform |
| Official Event Website | mihas.com.my |
| Event Type | B2B trade show / exhibition / business matchmaking platform |
| Primary Category | Food & Beverages |
| Secondary Applicable Categories | Agriculture & Forestry; Medical & Pharma; Logistics & Transportation; Hospitality; Business Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | 50,340 trade visitors reported for the 2026 event on the official website; historical / promotional figure. Attendance figure not publicly confirmed by the organizer for independently audited final registration totals. |
| Attendance Data Reliability | Medium to High for promotional planning; not independently audited in the source text provided. |
| Main Purpose of Event | International halal trade, sourcing, business meetings, export development, market access, and ecosystem networking across halal food, ingredients, logistics, finance, wellness, and related sectors. |
About the Event
MIHAS is positioned as the world’s premier halal B2B trade platform and is marketed by the organizer as the world’s largest halal showcase. The official site highlights its role in connecting global buyers, suppliers, exporters, and ecosystem stakeholders across 14 industry clusters, supported by structured business meetings and trade deal generation.
The event matters because it functions as a high-density sourcing and partnership environment for halal-certified products and services, especially food and beverages, ingredients, consumer goods, logistics, compliance, wellness, and market-entry services. It is relevant for procurement teams, distributors, importers, retailers, government-linked buyers, and manufacturers seeking halal market access, export growth, and cross-border commercial partnerships.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Food manufacturers, distributors, retail chains, hospitality groups, halal certification stakeholders | Direct purchasing, supplier qualification, contract negotiation | Core audience for product sourcing, ingredient supply, packaging, and logistics |
| Importers and exporters | Halal food importers, cross-border trading firms, export agencies | Market access, distribution channel selection, supplier vetting | High relevance for international trade leads and channel partners |
| Retail buyers and category managers | Supermarkets, grocery chains, convenience chains, e-commerce grocers | Assortment decisions, private label sourcing, vendor onboarding | Useful for consumer packaged goods, halal FMCG, and private-label suppliers |
| Distributors and wholesalers | Foodservice distributors, regional wholesalers, specialty halal distributors | Network expansion, line extensions, margin optimization | Strong fit for suppliers seeking multi-country reach |
| Manufacturing and operations leaders | Food processors, ingredient producers, contract manufacturers, packaging firms | Production planning, process improvement, supplier selection | Relevant for machinery, ingredients, packaging, compliance, and automation vendors |
| Government and trade promotion bodies | Trade agencies, export councils, halal authorities, investment bodies | Policy support, delegation management, market development | Important for institutional partnership and country-pavilion outreach |
| Hospitality and foodservice buyers | Hotels, catering groups, airlines, institutional caterers, restaurant chains | Menu sourcing, vendor approval, compliance requirements | Relevant for ready-to-eat, ingredients, and foodservice supply vendors |
| Compliance and certification stakeholders | Halal certification bodies, auditors, quality assurance teams | Standards interpretation, certification pathway guidance | Critical for compliance, traceability, and audit-ready solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Kuala Lumpur | High local attendance from corporate, trade, and government stakeholders | High | Largest concentration of procurement, distribution, and trade decision-makers |
| Host state / region: Greater Kuala Lumpur / Klang Valley | Manufacturers, HQ offices, distributors, retail buyers, logistics firms | Very High | Primary commercial hub for Malaysia and a strong sourcing market |
| Other Malaysian states | Regional manufacturers, SMEs, exporters, halal ecosystem firms | High | National draw supported by Malaysia’s halal export position |
| Southeast Asia | Indonesia, Singapore, Brunei, Thailand, Vietnam, Philippines buyers and delegations | High | Key cross-border trade corridor for halal food and consumer goods |
| OIC / Middle East / South Asia | Importers, sovereign-linked buyers, distributors, certification-aligned businesses | High | Strategic due to halal trade linkages across OIC markets |
| Europe / North America / Australia | Specialty importers, private-label buyers, ethnic retail chains, ingredient suppliers | Medium | International reach is meaningful, especially for export-ready vendors |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The event markets itself as a global halal trade platform with OIC-market access and international business meetings. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| MATRADE | Government / trade promotion | Organizer and trade facilitation authority tied to export promotion | matrade.gov.my | Director, Trade Promotion; Manager, International Sourcing; Head of Market Access | Confirmed Government / Procurement Organization |
| JAKIM | Government / halal authority | Key certification and compliance stakeholder in halal ecosystem | jakim.gov.my | Director, Halal; Officer, Certification; Compliance Manager | Confirmed Government / Procurement Organization |
| Nestlé Malaysia | Food manufacturer | High-volume halal food sourcing and ingredient procurement | nestle.com.my | Procurement Manager; Category Manager; QA / Compliance Lead | Strong Market Fit, Attendance Not Confirmed |
| QSR Brands (KFC / Pizza Hut Malaysia) | Foodservice / restaurant operator | Large-scale foodservice procurement and halal supplier management | qsrbrands.com.my | Procurement Director; Supply Chain Manager; QA Manager | Strong Market Fit, Attendance Not Confirmed |
| Aeon Co. (M) Bhd | Retailer | Retail buyer for halal FMCG, private label, and imported products | aeonretail.com.my | Category Manager; Buyer; Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Mydin Mohamed Holdings Bhd | Retailer / wholesaler | Major halal retail chain with broad procurement needs | mydin.com.my | Procurement Head; Buyer; Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Lotus’s Malaysia | Retailer | Large grocery buyer for halal food, beverages, and household goods | lotuss.com.my | Category Manager; Sourcing Manager; Merchandising Buyer | Strong Market Fit, Attendance Not Confirmed |
| GCH Retail / Giant Malaysia | Retailer / supermarket | Key grocery buying organization for halal-certified products | giant.com.my | Category Buyer; Procurement Manager; Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Qatar Airways Catering Company | Catering / airline services | High-volume halal foodservice sourcing and international supplier search | qatarairways.com | Supply Chain Manager; Procurement Lead; Catering Operations Head | Strong Market Fit, Attendance Not Confirmed |
| Saudi Food & Drug Authority | Government / regulator | Regulatory and market access relevance for halal food and pharma suppliers | sfda.gov.sa | Regulatory Affairs Director; Procurement Officer; Standards Manager | Strong Market Fit, Attendance Not Confirmed |
| Al Islami Foods | Food manufacturer / brand owner | Established halal brand with sourcing, packaging, and market expansion needs | alislami.com | Procurement Director; Product Development Manager; QA Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | Executive | Owns sourcing strategy, supplier approvals, and contract decisions |
| 2 | Director of Procurement / Strategic Sourcing Manager | Sourcing | Director / Manager | Evaluates suppliers, manages RFQs, and negotiates category supply |
| 3 | Category Manager / Buyer | Merchandising / Procurement | Manager | Key decision-maker for product assortment and vendor onboarding |
| 4 | Supply Chain Director / Head of Logistics | Supply Chain / Logistics | Director / Head | Relevant for cold chain, warehousing, trade flow, and export readiness |
| 5 | QA / Compliance Manager | Quality / Regulatory | Manager | Critical for halal certification, traceability, and audit requirements |
| 6 | Business Development Director / Partnerships Director | Commercial | Director | Targets distributors, JV partners, and export channels |
| 7 | Product Development Manager / Innovation Lead | R&D / Innovation | Manager | Useful for ingredient sourcing, formulation, and launch-ready innovation |
| 8 | Head of Retail Buying / Merchandising Director | Retail | Senior Manager / Director | Important for FMCG, private label, and import categories |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core halal trade category | Ingredient sourcing, FMCG procurement, foodservice supply |
| 2 | Import & Export | International trade platform with cross-border buyers | Exporter outreach, market-entry, channel partner targeting |
| 3 | Logistics & Supply Chain | Halal logistics, cold chain, and warehousing are critical | Freight, distribution, warehouse, and traceability solutions |
| 4 | Wholesale | Distributors and wholesalers are high-intent attendees | Channel sales, bulk supply, regional distribution |
| 5 | Retail | Retail buyers source halal-certified products and private label | Category management and shelf-space expansion |
| 6 | Hospitality | Hotels, catering, and foodservice operators require compliant supply | Foodservice procurement and menu supply contracts |
| 7 | Consumer Goods | Halal products extend beyond food into household and personal care | Brand owners, private label, and distribution deals |
| 8 | Government Administration | Trade bodies and regulators are central ecosystem participants | Policy, certification, and national market access |
| 9 | Pharmaceuticals | Halal wellness, nutraceuticals, and compliant health products | Health product sourcing and certification-led outreach |
| 10 | Business Supplies & Equipment | Packaging, processing equipment, and supply services | Operational procurement and production support |
| 11 | Environmental Services | Sustainability and responsible sourcing are highlighted themes | Waste, compliance, packaging recovery, ESG services |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 50,340 trade visitors | Promotional / historical evidence | Official website content | Useful for planning; not independently audited in the provided source text |
| Exhibitor count | 2,400 exhibition booths | Promotional / historical evidence | Official website content | Booth count does not equal unique exhibitors |
| Buyer count | 4,000 business meetings | Promotional / historical evidence | Official website content | Business meetings are not the same as unique buyers |
| Speaker count | Not publicly confirmed in the source text provided | Unavailable | Official website text provided | Could be updated on agenda page closer to event |
| Sponsor count | Not publicly confirmed in the source text provided | Unavailable | Official website text provided | Sponsor page exists, but names were not included in the provided text |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Halal certification and compliance | Audit readiness, certification pathway, documentation | Direct conversations with compliance and QA leaders | Certification services, traceability software, QA systems |
| Food sourcing and ingredients | Reliable halal inputs, price, quality, supply continuity | Buyer-supplier meetings and sampling | Ingredients, flavors, additives, premixes, co-packing |
| Logistics and cold chain | Temperature control, cross-border delivery, warehousing | Meet supply chain and distribution decision-makers | 3PL, freight, warehousing, cold chain visibility tools |
| Retail and private label | Shelf-ready, compliant, margin-friendly products | Engage category managers and merchandisers | Private-label manufacturing, packaging, promotional support |
| Sustainability and ESG | Lower waste, responsible sourcing, sustainable packaging | Position ESG-ready supply and reporting tools | Eco-packaging, waste reduction, carbon reporting |
| Trade promotion and market access | Export support, partner discovery, buyer introductions | Country pavilions and trade mission networking | Export consulting, localization, distributor search |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of procurement, sourcing, retail, distribution, and compliance stakeholders. |
| Decision-maker availability | High | Event format and business meetings support access to senior commercial and procurement roles. |
| Data collection potential | High | Official exhibitor, visitor, and meeting data can support lead development if released. |
| Apollo targeting potential | Very High | Clear industry and title filters exist for food, retail, logistics, import/export, and government. |
| Geographic targeting potential | Very High | Malaysia, Southeast Asia, and OIC markets provide strong geographic segmentation. |
| Best outreach approach | Account-based + buyer-segment outreach | Target procurement, category, compliance, and export leaders with halal-specific messaging. |
| Overall lead quality | Very High | Strong fit for attendee list building, supplier prospecting, and trade show lead generation. |
| Best use case | B2B lead generation and account targeting | Well suited for exhibitors, attendee list sales, and commercial outreach across halal supply chains. |
| Limitations / risks | Medium | Current-year confirmed attendee list was not available in the source text provided; some attendance figures are promotional. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Import & Export; Logistics & Supply Chain; Wholesale; Retail; Hospitality; Government Administration; Pharmaceuticals; Consumer Goods; Business Supplies & Equipment | Capture the highest-fit halal buyer ecosystem |
| Departments | Procurement; Supply Chain; Operations; Quality; Regulatory; Business Development; Merchandising; Trade / Export | Reach decision-makers and evaluators |
| Seniority | Manager; Director; VP; CXO; Head | Prioritize high-intent and budget-owning contacts |
| Job titles | Procurement Manager, Strategic Sourcing Manager, Category Manager, Supply Chain Director, QA Manager, Compliance Manager, Buyer, Merchandising Director, Export Manager, Business Development Director | Target title-based buyer intent |
| Geography | Malaysia; Singapore; Indonesia; Brunei; Thailand; UAE; Saudi Arabia; Qatar; Turkey; Pakistan | Focus on ASEAN and OIC trade corridors |
| Employee size | 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Covers SME exporters and large procurement organizations |
| Keywords | halal, certification, food ingredients, FMCG, private label, sourcing, import, export, distribution, cold chain, compliance | Refine by halal and trade-specific intent |
| Company type | Private, public, government-linked, subsidiary, franchise operator, distributor | Broaden to active buyer organizations |
Suggested Apollo Search Logic: (halal OR certification OR food ingredients OR FMCG OR private label OR import OR export OR distribution) AND (procurement OR sourcing OR category manager OR buyer OR supply chain OR QA OR compliance OR merchandising OR business development) AND geography:(Malaysia OR Singapore OR Indonesia OR UAE OR Saudi Arabia)
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| MIHAS Official Website | Primary organizer source | Event name, 2026 edition, venue reference, visitor and booth metrics, business meetings, website positioning | High |
| MIHAS News / Press Highlights on Official Site | Official news content | Historical business meetings, sales targets, industry focus, and event scale indicators | Medium to High |
| MIHAS Official Contact / Venue Reference | Official event contact reference | Kuala Lumpur location and MITEC / MECC venue reference in the supplied content | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Malaysia International Halal Showcase - MIHAS — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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