CategoryPacking & Packaging
Luxe Pack Los Angeles
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About this event
LUXE PACK Los Angeles (February 23–24, 2027) — LA Convention Center, Los Angeles, USA
LUXE PACK Los Angeles is the West Coast’s premier trade show platform dedicated to creative, design-led, and innovation-driven packaging for premium brands. Held at the LA Convention Center on February 23–24, 2027, the event brings together primary and secondary packaging suppliers and the brands, retailers, and industry communities shaping the future of consumer goods.
What the show is about
We focus on building an experience that helps premium-sector brands move from packaging concepts from zero to shelf-ready. Through a vibrant mix of exhibition, storytelling, and community-driven experiences, LUXE PACK Los Angeles connects forward-thinking CPG makers with agile packaging suppliers to support responsible growth, standout brand storytelling, and faster innovation.
The show serves indie, emerging, and legacy brands alike—creating a community where brands can discover, customize, and source cutting-edge and sustainable packaging solutions for retail and e-commerce.
Where innovation happens on the show floor
Attendees can explore a live, hands-on environment built to help packaging ideas become real-world solutions. The event highlights the “live experience of packaging innovation,” featuring immersive displays, high-impact sessions, hands-on demonstrations, live activations, and high-value networking.
Who you meet
LUXE PACK Los Angeles is designed to connect premium brands and decision-makers with packaging experts. The floor features 90+ top packaging suppliers, with industry expertise spanning from concept to delivery—supporting solutions that elevate brands and help them stand out in the premium market.
The event includes prominent cross-category coverage, bringing together packaging stakeholders across categories such as beauty, skincare, wine & spirits, fine foods, and fashion.
Education and expert programming
Beyond the exhibit floor, the event offers an education component with an expert-led program and speakers, reinforcing LUXE PACK Los Angeles as a place where packaging creativity meets practical business outcomes.
Extended networking experience
To keep momentum going after day one, the event also extends networking with IBA, including an exclusive Networking Cocktail on March 4th (limited tickets still available).
Dual-event experience in Los Angeles
LUXE PACK Los Angeles and MakeUp in™ Los Angeles unite to deliver a unique B2B experience where beauty product innovation converges with premium cross-category packaging excellence. This dual-event format connects multiple links across the value chain, from contract manufacturers (OEM/ODM) to primary and secondary packaging producers, ingredient suppliers, accessory makers, and trend agencies.
Why attend
LUXE PACK Los Angeles is built for brands and partners who want to scale responsibly, source smarter, and accelerate packaging innovation—right in the heart of Los Angeles, where beauty, creativity, and business come together.
Data sheet
Luxe Pack Los Angeles – Event Attendee & Buyer Profile Analysis
Event Date: February 23–24, 2027 |
Location: Los Angeles Convention Center, Los Angeles, CA, United States |
Event Status: Upcoming |
Research Date: July 2, 2026
Event Overview
| Event Name | Luxe Pack Los Angeles |
| Event Date | February 23–24, 2027 |
| Event Status | Upcoming |
| Venue | Los Angeles Convention Center |
| City | Los Angeles |
| State / Region | California |
| Country | United States |
| Organizer | LUXE PACK Los Angeles / event organizer not separately stated in the provided official content |
| Official Event Website | luxepacklosangeles.com |
| Event Type | Trade show / exhibition / B2B sourcing and education event |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Fashion & Beauty; Food & Beverages; Home & Office; Business Services |
| Audience Reach | Global |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. The official site states 90+ packaging suppliers and 200+ exhibitors across the combined LUXE PACK Los Angeles / MakeUp in Los Angeles experience. |
| Attendance Data Reliability | Medium for exhibitor scale; low for total attendee count because the organizer did not publish a verified attendance total in the provided material. |
| Main Purpose of Event | To connect brands, retailers, and packaging suppliers for creative primary and secondary packaging sourcing, design inspiration, innovation discovery, and B2B networking. |
About the Event
Luxe Pack Los Angeles is presented as the West Coast’s premier platform for creative packaging, bringing together primary and secondary packaging suppliers with brands and retailers seeking design-led, sustainable, and market-ready solutions. The official positioning emphasizes premium sectors, innovation, and packaging concepts that move from zero to shelf-ready.
The event matters because it sits at the intersection of packaging procurement, brand differentiation, retail readiness, and product commercialization. It is especially relevant for decision-makers in beauty, skincare, wine & spirits, fine foods, fashion, and other premium consumer categories that rely on packaging to influence shelf impact, e-commerce performance, sustainability goals, and supply continuity.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Brand owners / packaging specifiers | Beauty, skincare, fragrance, wine & spirits, food, fashion, lifestyle brands | Final packaging selection, design approval, supplier shortlisting | Primary target audience for packaging material, format, and innovation suppliers |
| Procurement and sourcing teams | CPG companies, premium brands, private label programs | Vendor evaluation, cost negotiation, supplier onboarding | High-value for packaging converters, contract manufacturers, and material suppliers |
| Packaging development / innovation teams | Consumer brands, R&D groups, product development teams | Technical requirements, prototyping, material testing, launch readiness | Strong fit for packaging engineers, material innovators, and design agencies |
| Operations and supply chain leaders | Manufacturers, co-packers, omnichannel brands | Production continuity, lead times, logistics, fulfillment alignment | Relevant for suppliers offering scalable and reliable packaging programs |
| Retail buyers / merchandising teams | Premium retailers, department stores, specialty retail, e-commerce brands | Shelf presentation, consumer appeal, retail compliance | Useful for packaging vendors supporting retail-ready and premium presentation formats |
| Contract manufacturers / OEM / ODM leaders | Beauty, personal care, and premium consumer products manufacturers | Packaging integration, production coordination, packaging sourcing support | Strong relevance for primary and secondary packaging suppliers |
| Founders / small brand operators | Emerging indie brands and boutique labels | Budget-sensitive but high-intent packaging decisions | Good for custom packaging, low-MOQ solutions, and design support providers |
| Brand agencies / design studios | Packaging design, branding, and creative agencies | Influence on packaging concept, material choice, and supplier introduction | Useful referral and partnership audience for packaging producers |
| Industry consultants / advisors | Packaging consultants, sustainability advisors, growth consultants | Specification influence, sourcing guidance, partner recommendations | Creates partnership and referral opportunities for exhibitors |
| Media and trade press | Packaging, beauty, food, retail, and design publications | Coverage, trend reporting, and market visibility | Supports exhibitor visibility and product launch exposure |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Los Angeles | High local attendance from brands, agencies, manufacturers, and retailers | Very High | Major consumer brand and creative economy hub; strong proximity advantage |
| Host state / region: California / West Coast | Regional attendance from Southern and Northern California, Washington, Oregon, Nevada, and Arizona | High | Strong concentration of beauty, food, beverage, retail, and packaging companies |
| Nearby business hubs | Orange County, San Diego, San Francisco Bay Area, Inland Empire | High | Accessible for sourcing teams, contract manufacturers, and packaging suppliers |
| National reach | Brands and retailers from across the United States | High | Official messaging positions the event as a premium U.S. packaging sourcing platform |
| International reach | Global packaging suppliers, brands, and trend agencies | Medium to High | The event describes itself as internationally acclaimed and connected to the global LUXE PACK brand |
| Trade corridor relevance | Pacific Rim import/export and West Coast distribution networks | Medium | Useful for importers, distributors, and packaging supply-chain partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site describes the event as internationally acclaimed and connected to a global packaging ecosystem, while also emphasizing West Coast and premium-sector relevance. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Estée Lauder Companies | Beauty brand owner | High packaging intensity across prestige beauty and skincare categories | elcompanies.com | Packaging Director, Procurement Manager, Packaging Development Manager | Strong Market Fit, Attendance Not Confirmed |
| L'Oréal USA | Beauty / personal care brand owner | Large-scale demand for innovative, sustainable, and premium packaging formats | loreal.com | Global Sourcing Lead, Packaging Engineer, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| The Honest Company | Consumer goods / personal care brand owner | Sustainability-led packaging and brand storytelling are core buying priorities | thehonestcompany.com | Procurement Director, Packaging Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| E. & J. Gallo Winery | Wine & spirits producer | Bottle, label, closure, and premium secondary packaging sourcing is highly relevant | gallo.com | Packaging Procurement, Supply Chain Director, Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| The Wine Group | Wine producer | Needs packaging formats that support shelf impact and logistics efficiency | thewinegroup.com | Procurement Manager, Packaging Engineer, Operations Leader | Strong Market Fit, Attendance Not Confirmed |
| Trader Joe’s | Retail buyer / private label operator | Packaging decisions affect private label differentiation and retail efficiency | traderjoes.com | Category Manager, Packaging Buyer, Private Label Sourcing | Strong Market Fit, Attendance Not Confirmed |
| Target | Retail buyer | Large-scale packaging and product presentation decisions across owned-brand assortments | target.com | Packaging Sourcing, Merchandising Director, Private Brand Manager | Strong Market Fit, Attendance Not Confirmed |
| Sephora | Beauty retailer / brand partner | Packaging innovation and premium presentation are central to beauty retail merchandising | sephora.com | Packaging Manager, Merchandising Manager, Vendor Relations Director | Strong Market Fit, Attendance Not Confirmed |
| Williams-Sonoma, Inc. | Retail / home and lifestyle brand group | Premium packaging supports retail, gifting, and e-commerce unboxing | williams-sonomainc.com | Procurement Director, Packaging Buyer, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Whole Foods Market | Retail buyer / grocery chain | Needs branded and sustainable packaging across private label and supplier networks | wholefoodsmarket.com | Category Manager, Packaging Sustainability Lead, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| The J.M. Smucker Co. | Food & beverage producer | Packaging procurement across consumer food lines and premium retail channels | jmsmucker.com | Procurement Manager, Packaging Engineer, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Mondelez International | Food & beverage multinational | Large global packaging footprint with sustainability and retail impact priorities | mondelezinternational.com | Global Packaging Director, Procurement Lead, Innovation Manager | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer | Procurement | C-level | Owns supplier strategy and high-value packaging spend |
| 2 | VP Procurement / VP Sourcing | Procurement | VP | Sets category sourcing direction and supplier partnerships |
| 3 | Director of Packaging / Packaging Development Director | Packaging / R&D | Director | Directly responsible for packaging selection and implementation |
| 4 | Procurement Manager / Sourcing Manager | Procurement | Manager | Evaluates suppliers, pricing, MOQ, and service levels |
| 5 | Strategic Sourcing Manager | Supply Chain / Procurement | Manager | Looks for cost, resilience, and supplier diversification |
| 6 | Packaging Engineer | Engineering / R&D | Specialist / Manager | Validates technical specs, materials, and production feasibility |
| 7 | Category Manager | Merchandising / Procurement | Manager / Director | Influences packaging selection for private label and brand portfolios |
| 8 | Operations Director | Operations | Director | Owns implementation, service levels, and packaging workflow impact |
| 9 | Supply Chain Director | Supply Chain | Director | Prioritizes lead times, logistics, and continuity of supply |
| 10 | Brand Manager / Product Manager | Brand / Product | Manager | Drives packaging that supports launch strategy and consumer appeal |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Packaging & Containers | Core industry for the show’s supplier base and buyer intent | Packaging manufacturers, converters, and material suppliers |
| 2 | Food & Beverages | Official site names fine foods, wine & spirits, and premium food brands | Food packaging procurement and brand packaging teams |
| 3 | Cosmetics | Beauty packaging is a major part of the event ecosystem | Prestige beauty and skincare packaging buyers |
| 4 | Consumer Goods | Covers premium brands seeking retail-ready packaging | Brand owners and product marketers |
| 5 | Retail | The event emphasizes packaging for brands and retailers | Retail buyers, private label, and merchandising teams |
| 6 | Apparel & Fashion | Premium fashion is explicitly mentioned as a target sector | Luxury fashion packaging and e-commerce unboxing |
| 7 | Wine & Spirits | High relevance to premium bottle, label, and secondary packaging | Vineyard, distillery, and beverage packaging buyers |
| 8 | Import & Export | Relevant for global packaging sourcing and supplier networks | Importers and international supply-chain teams |
| 9 | Manufacturing | Contract manufacturing and OEM/ODM activity is directly mentioned | Co-packers, manufacturers, and production planners |
| 10 | Marketing & Advertising | Packaging design and brand storytelling are central themes | Brand and creative agencies supporting packaging launches |
| 11 | Design | Design-led packaging creativity is a core show message | Packaging designers and creative consultancies |
| 12 | Business Supplies & Equipment | Broad fit for packaging materials, tooling, and production support services | Industrial suppliers and packaging service providers |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer did not publish a verified attendance total in the provided official content | Use exhibitor and speaker scale as directional indicators only |
| Exhibitor count | 90+ packaging suppliers; 200+ exhibitors across the combined event experience | Confirmed | Official event website content | Combined with MakeUp in Los Angeles according to the site |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No verified count in provided official material | Likely composed of brands, retailers, and sourcing teams |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official content references speakers but does not provide a count | Education appears to be a meaningful event component |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | No verified sponsor count in provided official material | No sponsor-based attendance inference should be assumed |
| Historical attendance | Not included here | Not used | No prior-year verified attendance figure provided in the source content | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Packaging innovation | Differentiated shelf impact and product storytelling | Demo new formats, prototypes, and materials | Creative primary and secondary packaging solutions |
| Sustainability | Reduced environmental impact and recyclability | Position sustainable alternatives and compliance-ready options | Recycled, recyclable, and low-impact packaging materials |
| Beauty / prestige packaging | Premium appearance and consumer experience | Showcase luxury finishes and custom structures | Decorative packaging, closures, labels, and premium components |
| Food & beverage sourcing | Shelf stability, branding, and regulatory fit | Speak to packaging performance and retail readiness | Food-safe, beverage-ready, and premium presentation packaging |
| E-commerce packaging | Protection and branded unboxing | Offer transit-safe and premium DTC-ready formats | Mailers, inserts, protective packaging, branded boxes |
| Contract manufacturing / OEM / ODM | Integrated packaging and production support | Build partnerships for production-ready solutions | Turnkey packaging programs and technical support |
| Brand storytelling | Packaging that communicates premium positioning | Demonstrate how design drives consumer preference | Custom printing, finishing, and design services |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is explicitly built around packaging buyers, brands, retailers, and suppliers. |
| Decision-maker availability | High | Likely presence of procurement, sourcing, packaging, and brand leadership roles. |
| Data collection potential | Medium | Official exhibitor and attendee visibility is useful, but total attendance is not verified in the provided material. |
| Apollo targeting potential | Very High | Clear fit across packaging, cosmetics, food & beverage, retail, and manufacturing industries. |
| Geographic targeting potential | High | Strong West Coast and national buyer concentration with international supplier relevance. |
| Best outreach approach | High-value account targeting | Target packaging, procurement, and brand leaders with event-specific creative and sustainability messaging. |
| Overall lead quality | Very High | Strong commercial intent and clear product-market alignment for packaging-related offerings. |
| Best use case | B2B attendee list building and supplier targeting | Useful for event prospecting, account-based outreach, exhibitor intelligence, and lead qualification. |
| Limitations / risks | Moderate | No publicly confirmed total attendance count or current-year attendee list in the provided source material. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Packaging & Containers, Cosmetics, Food & Beverages, Consumer Goods, Retail, Apparel & Fashion, Manufacturing, Marketing & Advertising, Design | Align prospecting with the event’s buyer ecosystem |
| Departments | Procurement, Supply Chain, Operations, Product, R&D, Packaging, Merchandising, Brand, Sustainability | Reach the functions most likely to buy or influence packaging decisions |
| Seniority | Manager, Director, VP, C-level | Prioritize decision-makers and budget holders |
| Job titles | Chief Procurement Officer, VP Procurement, Director of Procurement, Strategic Sourcing Manager, Packaging Director, Packaging Engineer, Category Manager, Supply Chain Director, Operations Director, Brand Manager | Increase relevance to packaging sourcing and commercialization workflows |
| Geography | United States, especially California, West Coast, and major consumer-goods hubs | Match event location and likely buyer density |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,000+ | Covers indie brands through enterprise buyers |
| Keywords | packaging, sustainable packaging, brand packaging, private label, beauty packaging, premium packaging, sourcing, procurement, contract manufacturing, OEM, ODM | Capture event-intent and solution relevance |
| Company type | Private, public, enterprise brand owners, retailers, contract manufacturers, distributors | Match both buyer and partner-side organizations |
| Revenue range | Relevant for mid-market and enterprise accounts; optional if product is premium or high-ticket | Prioritize accounts with active packaging budgets |
Suggested Apollo Search Logic: ("packaging" OR "sustainable packaging" OR "premium packaging" OR "beauty packaging" OR "private label" OR "contract manufacturing" OR "OEM" OR "ODM") AND (Procurement OR Sourcing OR Packaging OR Supply Chain OR Operations OR Merchandising OR Brand) AND (Manager OR Director OR VP OR C-level) AND geography includes United States with emphasis on California and West Coast consumer brand hubs.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Luxe Pack Los Angeles official website | Official organizer / event website | Event name, dates, venue, event positioning, audience focus, exhibitor scale, packaging theme, and co-located event context | Very High |
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