Los Angeles Travel & Adventure Show
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About this event
Los Angeles Travel & Adventure Show (LA Travel Show) — Event Description
Event Overview
The Los Angeles Travel & Adventure Show (also referred to as the LA Travel Show) is a consumer-focused travel expo designed for people who want travel inspiration, expert guidance, and access to bookable trip options in one place. The show positions itself as a launchpad for next vacations—bringing together destinations and travel brands while also featuring educational content, entertainment, and show-only travel savings.
The event combines an expansive travel marketplace with interactive features on the show floor, including seminars presented by travel experts, multiple seminar theaters, and opportunities to meet well-known travel personalities.
Dates & Location
- Date: April 3–4, 2027
- Venue: Long Beach Convention Center
- City: Los Angeles
- Country: United States (implied by the listed venue and show location)
The show is presented as a major travel event returning to the Los Angeles area and drawing attention as a high-visibility marketplace for travel inspiration and planning.
What Attendees Can Expect (Format & Experience)
Visitors get access to an event experience that blends travel discovery, learning, and promotional travel offers—everything connected to planning and booking. The show highlights:
- Travel inspiration and browsing: attendees can explore a large variety of vacation options across destinations, tour companies, cruise lines, and other travel providers.
- Expert education: the show includes 60+ travel seminars, delivered via 3 theaters located directly on the show floor.
- Travel personalities: the event promotes opportunities to meet select travel celebrities as part of the show experience.
- Seminar-driven planning: attendees can learn the latest travel tips, trends, and advice from featured experts.
- Show-only deals and savings: ticket holders receive access to exclusive travel specials, trip giveaways, and travel savings offers not available elsewhere.
Exhibitor & Destination Coverage (Marketplace Size)
The show emphasizes breadth of travel options and states that attendees can explore:
- 450+ destinations and travel providers, including top destinations, tour companies, cruise lines, and travel providers from around the world.
This scale positions the event as a “one weekend / one roof” travel discovery marketplace—where visitors can compare options, gather insider information, and connect directly with travel experts.
Seminars, Speakers & The Learning Agenda
A central feature of the show is educational programming delivered by travel experts. The official event information highlights:
- 60+ travel seminars
- 3 seminar theaters positioned on the show floor for easy access
- Speaker opportunities that include high-profile travel personalities
Featured 2026 Keynote / Guest Personalities (as listed)
- Phil Rosenthal — TV Creator, Writer, Producer, and Author
- Pauline Frommer — Editorial Director of The Frommer’s Guides and Publisher of Frommers.com
- Peter Greenberg — Emmy Award-Winning Investigative Reporter & Producer & CBS News Travel Editor
The show also mentions access to “meet & greet” style opportunities in a dedicated meet & greet area (noted as free with a ticket).
Entertainment & On-Floor Activities
Beyond the core travel marketplace and seminars, the event includes entertainment and engagement features on the show floor. The official page highlights elements such as:
- Entertainment
- Hands-on activity
- Global Beats Stage (a named featured area/program element)
- Show specials, travel giveaways, and exclusive offers included with ticket access
Ticket Experience (What’s Included)
The event messaging emphasizes a complete attendee value proposition: a ticket grants access not only to exhibitor booths and seminars, but also to exclusive travel savings, show-only deals, and promotions.
The official content describes attendees as having access to:
- over ten-of-thousands of dollars in travel savings (as described on the page)
- trip giveaways
- exclusive show-only deals
Who the Show Is For (Audience Intent)
The show is framed primarily for travel enthusiasts seeking inspiration, information, cultural interaction, and the ability to personalize and book trips. Based on the official language, it’s designed for a broad audience that includes people at multiple stages of the travel-planning journey:
- people exploring destinations and ideas for future travel
- people seeking expert advice and planning guidance
- people looking for deals and booking options immediately at the expo
Travel & Adventure Show Series Context
The event belongs to the broader Travel & Adventure Show Series, which the official page describes as connecting travel enthusiasts with travel brands across multiple top cities in the U.S. The official content states:
- the series has connected over 2.1 million travel enthusiasts
- with over 4,500 unique travel brands in top cities around the U.S.
This series positioning is used to support the show’s credibility and scale as a travel marketing opportunity and discovery platform.
Key Takeaway Summary
The Los Angeles Travel & Adventure Show is a two-day travel expo at the Long Beach Convention Center (April 3–4, 2027) where attendees can explore 450+ destinations and travel providers from around the world, learn through 60+ seminars across 3 theaters, and engage with featured travel personalities and entertainment experiences. Ticket access also includes show-only travel savings, trip giveaways, and exclusive deals—positioning the event as both an inspiration hub and a practical planning-and-booking experience.
Notes on Missing Details (From Provided Official Text)
The provided official page content does not specify certain operational metrics in the excerpt given, including:
- Estimated total attendance / footfall numbers
- Exact attendee geographic origin breakdown (e.g., local vs. national vs. international shares)
- A definitive list of exhibitor company names within this excerpt
If needed, those items can be addressed by reviewing the show’s floor plan & exhibitor list pages and any official attendance disclosures that may be published on the event site.
Data sheet
| Event Name | Los Angeles Travel & Adventure Show |
|---|---|
| Event Date | April 3–4, 2027 |
| Event Status | Upcoming |
| Venue | Long Beach Convention Center |
| City | Long Beach |
| State / Region | California |
| Country | United States |
| Organizer | Marketplace Events |
| Official Event Website | travelshows.com/shows/los-angeles/ |
| Event Type | Consumer-focused travel show and travel marketplace with educational seminars, destination exhibitors, and travel booking offers |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Business Services; Entertainment & Media |
| Audience Reach | National, with selective international destination participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event structure and exhibitor scale; low for exact attendance because current-year footfall is not publicly confirmed. |
| Main Purpose of Event | To inspire leisure travel consumers, connect them with destinations and travel providers, and support trip planning, booking, and travel education. |
The Los Angeles Travel & Adventure Show is a consumer travel marketplace where attendees can discover vacation options, compare destinations, meet travel experts, attend seminars, and access show-only deals. The official website describes it as “America’s Favorite Travel Show” and notes that more than 450 destinations, tour companies, cruise lines, and travel providers participate across the series.
This event matters because it brings together travel consumers, destination marketing organizations, cruise and tour suppliers, travel advisors, media personalities, and brands seeking demand generation. For suppliers in travel, hospitality, and tourism-related services, the show offers a high-intent audience actively researching, comparing, and booking trips, making it relevant for lead generation, brand awareness, partnerships, and direct sales.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Leisure travel consumers | Families, couples, retirees, solo travelers, travel enthusiasts | Direct travel purchase decision-makers | Primary demand source for destinations, cruises, tours, insurance, and booking offers |
| Travel advisors / agents | Independent advisors, host agencies, travel agencies | Booking influence, product selection, client advisory | High value for cruise lines, destinations, DMCs, tour operators, and consortia |
| Destination marketing organizations | City, state, regional, and national tourism boards | Marketing, partnership, and co-op promotion decision-makers | Relevant for tourism promotion, visitor acquisition, media packages, and event sponsorships |
| Cruise buyers | Cruise passengers, group planners, repeat cruisers | Direct purchase and upgrade decisions | Strong fit for cruise line promotions, ports, and shore-excursion suppliers |
| Tour and activity buyers | Adventure tour seekers, cultural travelers, multi-day tour customers | Direct buyer or influencer | Valuable for tour operators, attraction operators, and destination experiences |
| Travel media and creators | Travel journalists, broadcasters, bloggers, influencers, editors | Content amplification and brand visibility | Supports destination awareness, campaign reach, and PR opportunities |
| Sponsorship and partnership buyers | Travel brands, attractions, cards, insurance, loyalty programs | Brand partnership and activation decision-makers | Relevant for sponsorship, lead capture, and co-marketing |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Long Beach | Local consumers, advisors, and tourism professionals | Medium | Convenient access for Southern California travel buyers |
| Host region: California | Statewide attendees from Los Angeles, Orange County, San Diego, Inland Empire, Central Coast, Bay Area | High | California is a large outbound and domestic travel market |
| Nearby business hubs | Los Angeles metro, Orange County, San Diego metro | High | Strong concentration of consumers, agencies, and travel marketers |
| National reach | Travel brands, advisors, and attendees from across the United States | High | Series positioning and exhibitor mix indicate broad domestic draw |
| International reach | Selected destinations and travel providers from around the world | Medium | Official website states destinations and providers from around the globe participate |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The show series is positioned for broad U.S. consumer travel demand and attracts suppliers and visitors from multiple states. |
| Global elements | Secondary description | Exhibitors include destinations, cruise lines, and travel providers from around the world, supporting international product discovery. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Visit California | Destination marketing organization | California destination promotion and visitor acquisition align strongly with the show audience. | visitcalifornia.com | VP Marketing, Director of Partnerships, Tourism Sales Manager | Strong Market Fit, Attendance Not Confirmed |
| Brand USA | National tourism promotion organization | International destination promotion and inbound travel education fit the show format. | thebrandusa.com | Partnership Director, Global Marketing Director, Trade Relations Manager | Strong Market Fit, Attendance Not Confirmed |
| AAA | Travel services / membership organization | Travel planning, insurance, and booking services are directly aligned with travel show attendees. | aaa.com | Travel Services Director, Regional Sales Manager, Partnership Manager | Strong Market Fit, Attendance Not Confirmed |
| Expedia Group | Online travel marketplace | High consumer travel intent and booking behavior make it relevant for offers and partnerships. | expediagroup.com | Partnerships Director, B2C Marketing Manager, Supplier Relations Lead | Strong Market Fit, Attendance Not Confirmed |
| Delta Air Lines | Airline | Air travel demand generation, destination tie-ins, and loyalty promotions fit the audience. | delta.com | Partnerships Manager, Leisure Sales Director, Loyalty Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Royal Caribbean Group | Cruise line operator | Cruise vacations are a major product category for show attendees. | royalcaribbeangroup.com | Trade Marketing Manager, Sales Director, Partner Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Carnival Cruise Line | Cruise line operator | Consumer travel show attendees are prime cruise-booking prospects. | carnival.com | Sales Manager, National Accounts Director, Channel Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Norwegian Cruise Line Holdings | Cruise company | Appeals to destination shoppers seeking premium leisure travel. | nclhltd.com | Trade Sales Director, Partnership Manager, Brand Marketing Lead | Strong Market Fit, Attendance Not Confirmed |
| Viking | River and ocean cruise operator | Luxury and experience-driven travel buyers are core show attendees. | viking.com | Sales Director, Trade Partnerships Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Costco Travel | Travel seller / membership travel service | Audience includes value-driven travelers likely to compare packages and booking offers. | costcotravel.com | Travel Product Manager, Marketing Director, Supplier Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| Hawaiian Airlines | Airline | Hawaii is a high-interest leisure destination for West Coast travelers. | hawaiianairlines.com | Partnerships Director, Route Marketing Manager, Leisure Sales Lead | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | VP Marketing / Director of Marketing | Marketing | VP / Director | Owns campaign spend, audience acquisition, and event promotion. |
| 2 | Partnerships Director / Manager | Partnerships / Business Development | Director / Manager | Evaluates show sponsorships, co-marketing, and destination partnerships. |
| 3 | Travel Product Manager | Product / Commercial | Manager / Senior Manager | Shapes packages, offers, and booking-ready travel products. |
| 4 | Trade Sales Director | Sales / Trade Relations | Director | Works with advisors, agencies, and distribution partners. |
| 5 | Tourism Sales Manager | Destination Sales | Manager | Drives bookings and destination exposure. |
| 6 | Travel Services Director | Travel Services | Director | Manages consumer travel offers, packages, and support services. |
| 7 | Channel Marketing Manager | Marketing | Manager | Supports partner promotions and broker/agent marketing. |
| 8 | Leisure Sales Manager | Sales | Manager | Converts high-intent leisure travelers into bookings. |
| 9 | Public Relations Manager | Communications / PR | Manager | Supports destination awareness and media placement. |
| 10 | Travel Advisor / Agency Owner | Sales / Advisory | Owner / Consultant | Directly books trips and influences supplier selection. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for travel planning, tourism promotion, and booking activity. | Destinations, agencies, and travel sellers |
| 2 | Hospitality | Hotels, resorts, and lodging brands benefit from consumer travel demand. | Hotel marketing and partnership outreach |
| 3 | Airlines/Aviation | Air travel is central to destination booking and package sales. | Route, loyalty, and partnership marketing |
| 4 | Internet | Online travel booking and comparison platforms are highly relevant. | OTA partnerships and digital acquisition |
| 5 | Marketing & Advertising | Travel demand generation depends on media, promotions, and brand campaigns. | Sponsorship, media buying, and campaigns |
| 6 | Media Production | Travel content, TV, and creator-led promotion are visible in the event program. | PR, content, and influencer collaboration |
| 7 | Events Services | The event format relies on partnerships, exhibits, and live show activation. | Exhibitor services and sponsorships |
| 8 | Retail | Travel consumer buying behavior resembles retail conversion and promotion cycles. | Consumer offer and loyalty promotion targeting |
| 9 | Insurance | Travel insurance and protection products fit the booking journey. | Ancillary travel protection sales |
| 10 | Consumer Services | Consumers are shopping for services, not just products, making this a strong category fit. | Membership, booking, and service offers |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Attendance figure not publicly confirmed by the organizer. | Confirmed non-disclosure | Official website does not publish current-year attendance | Use as a lead-generation event, but do not treat footfall as verified |
| Exhibitor count | Over 450 destinations, tour companies, cruise lines, and travel providers across the series | Confirmed series-level statement | Official website | Series-level scale; not a venue-specific exhibitor count for this edition |
| Buyer / attendee count | Not publicly confirmed | Unconfirmed | No verified organizer-released figure in provided official content | Avoid quoting a numeric buyer count without organizer proof |
| Speaker count | At least 3 featured keynote personalities named on the official website | Confirmed | Official website | Phil Rosenthal, Pauline Frommer, Peter Greenberg were named |
| Sponsor count | Sponsor categories listed, but count not published | Unconfirmed | Official website | Names were not provided in the supplied content |
| Historical attendance | 2.1 million travel enthusiasts across the series | Historical series-level evidence | Official website | Series total, not a single-event attendance figure |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Destination marketing | Visitor growth and brand awareness | Lead capture from travel consumers and advisors | Tourism promotion, media buys, co-op campaigns |
| Vacation booking and sales | High-intent trip planning and conversion | On-site offers, package comparisons, advisor consults | Booking platforms, trip packages, concierge tools |
| Cruise and tour products | Vacation inventory and special pricing | Direct consultation with interested travelers | Cruise cabins, excursions, tour packages |
| Travel content and education | Advice on where to go and how to book | Seminars and celebrity-led sessions | Editorial content, webinars, travel guides |
| Travel partnerships | Brand exposure and distribution | Sponsored placements and exhibitor relationships | Partnership programs, affiliate offers, sponsorships |
| Travel savings and promotions | Discounts and deal discovery | Limited-time offers and lead magnets | Promo codes, bundles, loyalty offers |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The audience is composed of high-intent travel consumers and travel-industry sellers. |
| Decision-maker availability | High | Travel advisors, destination marketers, and supplier marketing leaders are likely present. |
| Data collection potential | High | Strong lead-gen potential through exhibitor lists, seminar agendas, and sponsor visibility. |
| Apollo targeting potential | High | Clear industry, title, and partnership-based filters exist in Apollo for travel and tourism prospects. |
| Geographic targeting potential | High | Useful for California, West Coast, and national travel-market segmentation. |
| Best outreach approach | Very High | Pre-event outreach, sponsor/partner prospecting, and post-event follow-up are all viable. |
| Overall lead quality | High | Strong event for travel, hospitality, and destination-oriented lead generation. |
| Best use case | Lead generation and audience/list building | Best suited for travel brands, tourism boards, booking platforms, and travel media. |
| Limitations / risks | Moderate | Current-year attendee and exhibitor names are not fully published in the supplied content; exact attendance is unconfirmed. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Airlines/Aviation; Marketing & Advertising; Internet; Media Production; Events Services; Consumer Services | Focus on organizations that sell, market, or promote travel-related products and destinations. |
| Departments | Marketing; Sales; Business Development; Partnerships; Communications; Product | Targets decision-makers who own promotions, bookings, and partnership budgets. |
| Seniority | Owner; Partner; C-Level; VP; Director; Head; Senior Manager | Prioritizes people with budget and supplier-selection authority. |
| Job titles | VP Marketing, Director of Partnerships, Tourism Sales Manager, Trade Sales Director, Travel Product Manager, Agency Owner, Destination Marketing Director, Partnership Manager, Loyalty Marketing Lead, Cruise Sales Manager | Captures both direct buyers and channel influencers. |
| Geography | United States; California; West Coast; major inbound tourism markets; global destination hubs | Useful for regional travel sellers and destination campaigns. |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001+ | Covers agencies, DMO teams, cruise brands, airlines, and travel platforms. |
| Keywords | travel, tourism, destination marketing, cruise, vacation, itinerary, booking, leisure travel, partner marketing, trade sales | Improves match quality for event-relevant companies and contacts. |
| Company type | Public company; privately held; nonprofit / government-adjacent tourism bodies; agencies; operators | Captures broad buyer ecosystem in travel and tourism. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Los Angeles Travel & Adventure Show official event page | Official organizer website | Event name, date, venue, show description, featured speakers, exhibitor scale, series positioning, and sponsor categories | High |
| Travel & Adventure Show series homepage | Official organizer website | Series-level scale, market positioning, multi-city footprint, and historical reach | High |
| Long Beach Convention Center | Venue website | Venue identity and location context | High |
| Marketplace Events | Organizer website | Organizer identity and event portfolio context | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Los Angeles Travel & Adventure Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.