CategoryPacking & Packaging
London Packaging Week
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About this event
London Packaging Week
London Packaging Week is a dedicated packaging-focused event bringing together key sectors including Luxury Drinks, Luxury Brands, Beauty & Cosmetics, Food, Drinks, FMCG, and Fashion & Accessories. It positions packaging as a core part of brand experience—covering innovation in materials, finishes, design, sustainability, protection, and shelf impact—while creating an industry platform for discovery, networking, and showcasing new product and process solutions.
When and where
- Dates: 16 & 17 September 2026
- Venue: Halls S2 & S3, Excel London
- City / Country: London, United Kingdom
What the event brings together
The event is structured around a multi-sector packaging agenda, connecting packaging decision-makers and solution providers across premium and high-volume categories. Rather than focusing on a single vertical, London Packaging Week gathers brands and industry stakeholders where packaging is a direct driver of consumer appeal, differentiation, and product performance.
The official event focus areas include:
- Luxury: premium packaging design, elevated materials and finishing, and refined formats
- Beauty & Cosmetics: packaging for perfume, cosmetics, and personal care
- Drinks: luxury drinks packaging sourcing, including bottles, labels, closures, and decoration
- FMCG: packaging for food and consumer goods, balancing performance, sustainability, convenience, and brand impact across modern retail channels
- Fashion & Accessories: packaging alignment for lifestyle brands and product presentation
- Food: packaging needs spanning retail readiness, product protection, and consumer-facing design
Innovation Awards
Innovation Awards are part of London Packaging Week, designed to recognize packaging developments “created by brands for brands.” The event includes award categories, criteria, and judging details as part of its broader industry programme.
Event format and experience
London Packaging Week is presented as a “festival of packaging,” combining exhibitor discovery with talks, agenda content, speaker sessions, and an awards programme. Visitors can explore exhibitors and products across the packaging spectrum, from premium formats to practical FMCG solutions.
Why attend
This event is positioned as London’s home for packaging innovation and design, bringing together the people who influence packaging choices and the companies that supply packaging solutions. For stakeholders involved in packaging development, procurement, brand packaging strategy, or packaging innovation, it offers a concentrated industry environment over two days at Excel London.
For participation, attendees can register free, while exhibitors and partners can book stands and access sponsorship and digital opportunities through the event’s official channels.
Data sheet
London Packaging Week – Event Attendee & Buyer Profile Analysis
Event Date: 16–17 September 2026
Location: Excel London, London, United Kingdom
Event Status: Upcoming
Research Date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | London Packaging Week |
| Event Date | 16–17 September 2026 |
| Event Status | Upcoming |
| Venue | Halls S2 & S3, Excel London |
| City | London |
| State / Region | Greater London |
| Country | United Kingdom |
| Organizer | Official event organizer not explicitly stated in the provided source text; event website is London Packaging Week. |
| Official Event Website | londonpackagingweek.com |
| Event Type | Trade show / exhibition / conference / awards program |
| Primary Category | Packing & Packaging |
| Secondary Applicable Categories | Food & Beverages; Fashion & Beauty; Home & Office; Business Services |
| Audience Reach | National with meaningful international buyer and supplier interest |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; current-year attendance not publicly confirmed in the provided official text. |
| Main Purpose of Event | To connect packaging buyers, brand owners, designers, converters, and innovation suppliers across luxury, beauty, drinks, FMCG, and fashion/accessories sectors. |
About the Event
London Packaging Week is a specialist packaging event focused on premium, high-impact packaging solutions for luxury drinks, luxury brands, beauty and cosmetics, food and consumer goods, and fashion and accessories. The official website positions the event as “London’s home of packaging innovation & design,” with dedicated showcases for Packaging Première, PCD, PLD, and Food & Consumer Pack.
The event matters because packaging is a commercial decision point for brand differentiation, shelf impact, compliance, sustainability, logistics efficiency, and consumer experience. It is highly relevant for procurement teams, brand owners, product and packaging managers, designers, sourcing leaders, and supplier partners seeking new materials, formats, decoration methods, and sustainable packaging solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Brand owners / product teams | Luxury goods, beauty, drinks, FMCG, fashion and accessories companies | Define packaging requirements, approve innovation, influence supplier selection | Primary audience for packaging concepts, materials, and design-led solutions |
| Procurement and sourcing teams | Consumer brands, drinks groups, cosmetics companies, retailers | Manage RFQs, supplier qualification, cost and contract negotiation | High-value leads for packaging manufacturers, converters, and material suppliers |
| Packaging development / R&D teams | CPG manufacturers, beauty labs, premium drinks brands | Evaluate formats, substrates, decoration, performance, and sustainability | Strong fit for innovation showcases and technical solution selling |
| Marketing / brand teams | Luxury, beauty, food, beverage, FMCG, fashion brands | Influence consumer-facing design, premiumization, and launch packaging | Relevant for creative agencies, design houses, and premium packaging suppliers |
| Operations / supply chain leaders | Manufacturers, wholesalers, distributors, retailers | Assess lead times, availability, service levels, and packaging resilience | Relevant to logistics-friendly, scalable, and compliant packaging offers |
| Retail buyers / category managers | Premium retailers, supermarkets, e-commerce brands | Influence shelf presentation, category growth, and supplier standards | Useful for packaging that supports merchandising and omnichannel retail |
| Innovation / sustainability leads | Large consumer brands and packaging users | Set targets for recyclability, recycled content, and materials transition | High relevance for sustainable packaging, circularity, and compliance suppliers |
| Owners / founders / SME decision-makers | Boutique beauty, craft drinks, indie luxury, premium food brands | Direct approval authority and faster buying cycles | Very valuable for packaging agencies, low-MOQ suppliers, and design partners |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| London / Greater London | Very high | High | Host market and strongest concentration of brand headquarters, agencies, and procurement teams. |
| South East England | High | High | Includes business corridors with consumer brands, logistics networks, and packaging suppliers. |
| Other UK regions | High | Medium to high | Buyer interest likely from Scotland, Midlands, North West, Wales, and Northern Ireland. |
| Ireland and nearby European markets | Medium | Medium | Common sourcing region for packaging innovation, premium consumer goods, and UK trade access. |
| Western Europe | Medium | Medium | Likely from premium packaging, brand, and supplier communities with UK commercial reach. |
| Global / international trade visitors | Medium | Medium | Attracted by premium packaging, luxury brand networks, and innovation-led sourcing. |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | London is a major UK business hub and packaging procurement destination for domestic brand owners and suppliers. |
| Secondary reach: International | Relevant | Premium packaging, luxury branding, and consumer goods sourcing can draw overseas exhibitors, buyers, and agencies. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Unilever | Global FMCG brand owner | High packaging demand across beauty, home care, and food categories. | unilever.com | Procurement Director, Packaging Manager, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Diageo | Global drinks group | Relevant to premium bottles, closures, decoration, and sustainable spirits packaging. | diageo.com | Packaging Development Manager, Procurement Manager, Innovation Director | Strong Market Fit, Attendance Not Confirmed |
| L’Oréal | Beauty / cosmetics brand owner | Core audience for beauty packaging, premium finishes, and sustainable materials. | loreal.com | Packaging Development Lead, Category Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Estée Lauder Companies | Beauty / personal care group | Packaging innovation and premium brand presentation are highly relevant. | esteelauder.com | Director of Packaging, Procurement Lead, Brand Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| H&M Group | Fashion / retail brand owner | Relevant for fashion and accessories packaging, e-commerce, and retail presentation. | hmgroup.com | Packaging Buyer, Sustainability Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Marks & Spencer | Retailer / private label buyer | Large packaging demand across food, beauty, home, and gifting ranges. | marksandspencer.com | Packaging Manager, Own Brand Buyer, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Tesco | Retailer / category buyer | Relevant for FMCG packaging, shelf efficiency, and sustainable packaging targets. | tesco.com | Category Manager, Packaging Technologist, Sustainability Buyer | Strong Market Fit, Attendance Not Confirmed |
| Britvic | Drinks manufacturer | Packaging requirements for soft drinks, bottles, labels, and sustainability transitions. | britvic.com | Packaging Engineer, Procurement Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Pernod Ricard | Spirits / premium drinks group | Premium packaging, bottle design, and luxury shelf presence are highly relevant. | pernod-ricard.com | Packaging Development Director, Procurement Manager, Brand Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Reckitt | Consumer health / household goods group | Packaging needs across hygiene, health, and home care products. | reckitt.com | Packaging Procurement Lead, Supply Chain Director, Sustainability Manager | Strong Market Fit, Attendance Not Confirmed |
| Burberry | Luxury fashion brand | Premium packaging for retail, gifting, and brand experience. | burberry.com | Brand Operations Director, Packaging Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Jo Malone London | Premium fragrance / beauty brand | Highly aligned with luxury beauty packaging, finishes, and gifting formats. | jomalone.com | Packaging Development Manager, Sourcing Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| The White Company | Lifestyle / home / gifting retailer | Relevant for premium retail packaging and seasonal gifting formats. | thewhitecompany.com | Buying Manager, Packaging Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Nestlé | Global food and beverage group | Mass-market and premium packaging requirements across multiple categories. | nestle.com | Procurement Director, Packaging Engineer, Sustainability Lead | Strong Market Fit, Attendance Not Confirmed |
| Sainsbury’s | Retailer / private label buyer | Large packaging demand for own-brand food, home, and beauty categories. | sainsburys.co.uk | Own Brand Buyer, Category Manager, Packaging Technologist | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / VP Procurement | Procurement | C-level / VP | Owns supplier strategy, sourcing policy, and major packaging spend. |
| 2 | Director of Packaging / Packaging Development Manager | Packaging / Product Development | Director / Manager | Evaluates packaging formats, technical specs, and supplier innovation. |
| 3 | Strategic Sourcing Manager / Procurement Manager | Sourcing / Procurement | Manager | Manages RFQs, supplier qualification, pricing, and contract renewals. |
| 4 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director | Focuses on resilience, lead times, service levels, and packaging availability. |
| 5 | Sustainability Lead / ESG Manager | Sustainability / ESG | Manager / Director | Influences recyclable, reusable, and lower-carbon packaging transitions. |
| 6 | Brand Manager / Product Manager | Marketing / Product | Manager | Drives packaging aesthetics, shelf impact, and launch requirements. |
| 7 | Category Manager / Buyer | Retail / Merchandising | Manager | Important for private label, gifting, and shelf-ready packaging decisions. |
| 8 | Packaging Technologist / Packaging Engineer | Engineering / Quality | Specialist / Manager | Validates structural performance, compatibility, and regulatory requirements. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Food & Beverages | Core packaging demand for drinks, food, and consumer packs. | Ingredient, bottle, carton, label, and retail-pack buyers |
| 2 | Cosmetics | Major vertical for premium packaging and design-led innovation. | Beauty brand packaging and sourcing decision-makers |
| 3 | Retail | Retailers influence own-brand and shelf-ready packaging demand. | Category buyers, private label teams, merchandising leaders |
| 4 | Consumer Goods | Broad fit across FMCG packaging and consumer-facing products. | Packaging procurement and brand teams |
| 5 | Wholesale | Useful for distributors and packagers serving multiple retail channels. | Importer, distributor, and channel buyer outreach |
| 6 | Apparel & Fashion | Relevant to luxury and fashion/accessories packaging. | Luxury retail packaging and gifting buyers |
| 7 | Import & Export | Relevant for trading companies and sourcing intermediaries. | Cross-border packaging sourcing and distribution contacts |
| 8 | Design | Packaging design and premium brand storytelling are central themes. | Creative agencies, design directors, packaging studios |
| 9 | Logistics & Supply Chain | Packaging decisions affect distribution, handling, and resilience. | Supply chain leaders evaluating packaging performance |
| 10 | Management Consulting | Advisory firms support packaging transformation and sourcing strategy. | Consultants working in procurement, sustainability, and innovation |
| 11 | Environmental Services | Sustainability, circularity, and packaging recovery themes are relevant. | Recycling, materials, and compliance-oriented stakeholders |
| 12 | Business Supplies & Equipment | Useful for packaging equipment, materials, and industrial supply chains. | Supplier and distributor targeting |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website text provided | No organizer-published attendance figure in the supplied source text. |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Exhibitor list mentioned on site, but no count was included in the supplied text. |
| Buyer count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Buyer-specific hosted count not disclosed in the supplied text. |
| Speaker count | Not publicly confirmed | Confirmed unavailable | Official website text provided | Agenda and speakers sections are listed, but no count was provided in the supplied text. |
| Historical attendance | Not included | Not assessed | No prior-year official count provided in the supplied source text | Use organizer media kit or exhibitor prospectus if a benchmark is required. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Packaging innovation | New formats, premium finishes, product differentiation | Demos, prototypes, trend sessions, design consults | Packaging design, structural engineering, premium materials |
| Sustainability | Recyclability, recycled content, reduced material usage | Compliance-led discussions and ESG value proposition | Circular packaging, mono-materials, life-cycle support |
| Luxury brand presentation | Shelf impact, perceived value, gifting experience | Premium sampling, case studies, visual merchandising | Luxury cartons, rigid boxes, embellishment, decoration |
| Beauty / cosmetics packaging | Elegant, functional, and regulatory-compliant packaging | Technical product meetings with packaging and product teams | Primary packs, closures, dispensing systems, labeling |
| Drinks packaging | Bottles, labels, closures, shelf stand-out | Category-specific conversations with beverage buyers | Glass, closures, labels, decoration, specialty packaging |
| FMCG and retail packaging | Cost-effective, scalable, high-volume packaging | Procurement-led sourcing meetings and supply chain reviews | Cartons, flexible packaging, labels, display-ready packs |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is centered on packaging buyers, brand owners, and sourcing-led decision makers. |
| Decision-maker availability | High | Likely attendance from procurement, packaging, brand, and innovation leaders. |
| Data collection potential | Medium | Exhibitor and agenda data are visible; attendee lists are not confirmed in the supplied text. |
| Apollo targeting potential | Very High | Clear targeting by industry, title, department, and company type is possible. |
| Geographic targeting potential | High | Strong UK and London business concentration with meaningful European reach. |
| Best outreach approach | High-touch, solution-led | Use packaging pain points, sustainability goals, and premiumization themes in outreach. |
| Overall lead quality | Very High | Strong fit for packaging suppliers, material innovators, converters, and design partners. |
| Best use case | B2B attendee list building | Suitable for prospecting buyers, procurement teams, and premium brand decision-makers. |
| Limitations / risks | Attendance roster not confirmed | Do not treat the sample company list as a confirmed attendee list for 2026. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Food & Beverages; Cosmetics; Retail; Consumer Goods; Apparel & Fashion; Wholesale; Logistics & Supply Chain; Design; Environmental Services; Business Supplies & Equipment | Capture the core buyer base and adjacent decision-makers. |
| Departments | Procurement; Operations; Supply Chain; Product; Packaging; Marketing; Sustainability; R&D; Merchandising | Target functions that influence packaging selection and supplier engagement. |
| Seniority | Manager; Director; VP; CXO; Owner; Partner | Prioritize decision-makers and budget holders. |
| Job titles | Procurement Manager, Packaging Manager, Packaging Technologist, Strategic Sourcing Manager, Brand Manager, Category Manager, Supply Chain Director, Sustainability Lead, Product Manager, Operations Director | Reach the roles most likely to attend and evaluate packaging suppliers. |
| Geography | United Kingdom; London; Greater London; South East England; Ireland; Western Europe | Align with host-city concentration and nearby sourcing markets. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Cover SMEs through enterprise brand owners and retailers. |
| Keywords | packaging, sustainable packaging, procurement, sourcing, beauty packaging, luxury packaging, FMCG, bottle, label, carton, rigid box | Refine search around buyer intent and event theme. |
| Company type | Brand owner; retailer; manufacturer; wholesaler; distributor; importer; packaging converter; design agency | Prioritize end buyers and influential intermediaries. |
Suggested Apollo Search Logic: (packaging OR “packaging manager” OR “packaging technologist” OR procurement OR sourcing OR “category manager” OR sustainability) AND (beauty OR cosmetics OR “food & beverages” OR FMCG OR retail OR luxury OR fashion)
Client Fit Review Required
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| London Packaging Week official website | Official organizer/event website | Event dates, venue, city, packaging sectors covered, event positioning, site sections for exhibitors, agenda, speakers, awards | High |
| Excel London official website | Venue website | Venue identity and location context for Excel London in London, United Kingdom | High |
| Exhibitor List page on official site | Official event directory page | Presence of exhibitor-list functionality and buyer/supplier ecosystem structure | High |
| Agenda page on official site | Official agenda page | Confirmed event programming area and buyer-relevant content tracks | High |
| Innovation Awards page on official site | Official awards page | Confirmed awards component and innovation-led positioning | High |
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