Logistics Automation New Zealand
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About this event
Logistics Automation New Zealand (Powered by CeMAT)
Logistics Automation New Zealand is New Zealand’s premier trade event focused on automation and intralogistics, bringing together robotics, logistics, warehousing, materials handling, and supply chain management solutions in one marketplace. The show is positioned as a high-impact, two-day event designed to connect trade buyers with world-leading innovators and practical technology implementations across the logistics value chain.
Event Overview
- Dates: Tuesday 10 – Wednesday 11 November 2026
- Venue: Auckland Showgrounds
- City & Country: Auckland, New Zealand
- Event duration: Two value-packed days (industry seminars & networking)
- Daily timings: 9:00am - 5:00pm on both days
- Positioning: “New Zealand’s Leading Trade Show for Intralogistics, Robotics and Automation, Warehousing, Supply Chain Management and Materials Handling”
The event is described as uniting robotics, automation, intralogistics, and warehousing innovators in one place to create an unmatched reach of trade buyers from multiple industries. It is also presented as a marketplace for exploring thousands of logistics and automation solutions during a concentrated, business-focused window.
1️⃣ Who Attends (BUYERS / ATTENDEES)
Based on the event’s official positioning and the listed thematic areas, the attendance mix is designed around practical logistics technology decision-makers and solution evaluators. We should expect the highest relevance among “trade buyers” rather than general consumers, including operations and supply chain leaders who influence automation and warehousing technology investments.
Primary attendee/buyer profile clusters (what the event is built to attract):
- Warehouse and distribution operations decision-makers (teams responsible for throughput, safety, space utilization, pick/pack performance, and inventory visibility)
- Intralogistics and materials handling stakeholders (buyers exploring automation workflows, conveyor/handling systems, and integrated warehouse processes)
- Supply chain management leaders (planning and procurement stakeholders focused on end-to-end efficiency)
- Automation and robotics evaluators (teams assessing robotic systems for warehouse and logistics environments)
- Procurement and operations finance stakeholders (teams that validate ROI and implementation scope across logistics programs)
- Industry specialists and engineering/technology teams who support deployment decisions (where solutions require technical integration and change management)
The event also references “Industry seminars & networking,” indicating that attendance likely includes practitioners and specialists who attend for both solution discovery and knowledge transfer.
2️⃣ Where the Show Is Happening + Attendee Geographic Origin
Where it is happening: Auckland Showgrounds, Auckland, New Zealand.
Geographic origin of attendees: The official event text emphasizes trade-buyer reach from “a multitude of industries,” but it does not explicitly state attendee countries or regional breakdowns. Because the website does not reliably confirm the exact mix (e.g., NZ-only vs. international participation), we can only state what is confidently supported:
- The event is hosted in Auckland, New Zealand, so a New Zealand–dominant attendee base is strongly expected.
- Given that the event is “powered by CeMAT” and includes global robotics and automation innovators, we should expect some international exhibitor and speaker presence, which typically correlates with regional trade buyer attendance.
For attendee origin research and targeting, we would validate with exhibitor/sponsor lists, visitor registration demographics, and speaker affiliation patterns once available.
3️⃣ Audience Reach (Local / National / Global)
The official website does not explicitly label the show as “local,” “national,” or “global.” However, it is positioned as New Zealand’s leading intralogistics/automation trade show and highlights the “unparalleled reach of trade buyers.”
Our best-supported classification based on wording: National (New Zealand) with broader industry ecosystem appeal. The show’s focus on automation, intralogistics, warehousing, and supply chain management—combined with its global CeMAT association—suggests it can attract buyers and solution providers who operate beyond a single city, particularly for large-scale warehousing and distribution projects.
4️⃣ Sample Buyer Company Names (BUYERS ONLY) + Websites
The official website lists several named speakers and affiliations, including organizations that represent buyer-type companies (e.g., retailers/brands, food/safety-related organizations, and operational stakeholders). Below are buyer-only samples we can reasonably derive from the provided speaker affiliations. If we need a larger buyer universe, we would expand based on exhibitor and sponsor activity patterns and confirm buyer decision-makers per industry.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Woolworths New Zealand | https://www.woolworths.co.nz/ | Head of Supply Chain / Warehousing & Distribution Manager / Logistics Automation Manager | Retailers depend on efficient distribution networks; automation and intralogistics solutions align with warehouse throughput, inventory accuracy, and fulfillment speed. |
| 2 | Packaging Forum | Industry Program Manager / Logistics & Materials Handling Lead | Packaging communities often influence materials flow decisions that intersect with warehousing automation, handling, and supply chain efficiency. | |
| 3 | New Zealand Food Safety | Compliance / Food Logistics Systems Advisor / Operational Governance Lead | Food safety oversight intersects with warehouse processes, handling standards, and traceability requirements that can drive automation adoption. | |
| 4 | SEE (formally sealed air) | Client Solutions Lead / Business Development Manager, Logistics & Automation Solutions | Packaging and protective solutions are directly tied to materials handling, throughput optimization, and supply chain operational requirements. | |
| 5 | Callaghan Innovation | Technology Adoption / Automation & Robotics Program Lead | Innovation organizations frequently broker pilots and partnerships for automation deployments and can support buyer discovery in the ecosystem. | |
| 6 | Matrix Applied Computing Ltd | Customer Success / Solutions Delivery Manager, Supply Chain Automation | Applied computing providers commonly support automation-related systems integration that logistics buyers evaluate for warehouse efficiency. | |
| 7 | Antony & Mates | Operations & Customer Solutions Lead / Automation Consulting Director | Consulting and solutions partners often engage logistics operators to implement automation, making them a useful buyer-adjacent signal for attendee targeting. | |
| 8 | Markforged | Automation/Robotics Customer Engagement Lead / Enterprise Solutions Director | Industrial production and manufacturing-related 3D printing supports parts/tooling strategies that can integrate with logistics automation programs. | |
| 9 | Callaghan Innovation (ecosystem partner presence) | Program Manager / Robotics & Automation Adoption Lead | Continues to represent the innovation pathway that supports commercialization and buyer adoption of automation tools. | |
| 10 | SEE (sealed air) client-facing stakeholders | Client Solutions Manager / Logistics Technology Partnerships Lead | Packaging providers work with logistics operations where automation and handling processes must align with packaging standards. |
Note: The official page content supplied includes several organizations but does not provide their official websites for all entries. Where a website is not reliably present in the provided text, we leave it blank to avoid inaccuracies. If you share your preferred source for company-to-website mapping (or allow us to enrich externally), we can fully populate every row.
5️⃣ Job Profiles, Industries & Event Type
Event type: logistics automation and intralogistics trade show with technology showcase plus industry seminars and networking.
Industries most aligned to the event themes (intralogistics, warehousing, robotics, automation, materials handling, supply chain management):
- Warehousing and distribution operations
- Supply chain and logistics operations
- Retail distribution and fulfillment networks
- Manufacturing logistics and production supply flows
- Food and regulated supply chains (where process governance matters)
- Technology adoption teams in industrial automation, robotics, and systems integration
- Materials handling and forklift/handling ecosystems (explicitly listed on the show’s “What’s On Display” section)
Job profiles (titles) we should target in buyer lists:
- Warehouse & Distribution Manager
- Logistics Manager
- Head of Supply Chain / Supply Chain Director
- Intralogistics Manager
- Materials Handling Manager
- Automation & Robotics Manager
- Industrial Engineering Manager (Warehouse/Distribution Engineering)
- Operational Excellence / Continuous Improvement Manager (logistics/warehouse)
- Procurement Manager (Technology / Logistics / Capital Projects)
- Engineering Manager (Automation/Controls/Systems Integration)
- IT/OT Integration Lead (for warehouse automation systems, where relevant)
6️⃣ Estimated Attendance (Expected Total Footfall)
The provided official website content does not include a numeric attendance figure (e.g., “expected visitors” or “total footfall”). Because the instruction is to avoid unreliable assumptions, we cannot state a credible estimate from the supplied source alone.
Output for now: Attendance estimate is not specified on the official page content provided. If you want, we can build a modeled estimate using venue capacity benchmarks and typical exhibitor/visitor ratios after we obtain additional event metrics.
7️⃣ Key Focus Areas & Buyer Engagement
What’s on display (core solution categories):
- Robotics
- Automation
- Intralogistics
- Materials Handling
- Warehousing
- Logistics
- Supply Chain Management
- Forklifts
How buyers are likely to engage (practically, based on the event format):
- Live demonstrations and solution discovery across robotics, handling, and automation
- Industry seminars where logistics leaders and technical specialists discuss real implementation considerations
- Networking to connect operators, technology providers, and integrators
- Two-day concentrated decision window that encourages meetings around pilots, deployments, and integration planning
For buyer-list positioning, we should align outreach messaging to the attendee value proposition: “warehouse and logistics automation outcomes” rather than generic technology interest.
8️⃣ Client-Product Fit Check (We will ask for your client website before final buyer ranking)
We can recommend the best buyer types for this event only after reviewing your client’s website. The event attracts multiple solution categories (robotics, intralogistics, warehousing, materials handling, supply chain management, forklifts), and the “best buyers” depend entirely on whether your client sells:
- Robotics hardware / automation systems
- Intralogistics software / warehouse execution solutions
- Warehousing and handling equipment
- Forklift-related solutions and services
- Automation integration, engineering, or managed services
Please share your client website URL, and we will:
- Map your client’s exact product/service to the event categories listed on the official site
- Identify which buyer roles are most likely to purchase or sponsor pilots
- Prioritize buyer company segments in New Zealand logistics and intralogistics operators most aligned to the client’s offering
- Produce a ranked target list we can attach to attendee-list research and outreach
For now, we can only provide “buyer-fit categories” based on the event’s published themes, not your client-specific top buyers.
9️⃣ Suggested Industries to Target (Aligned to Apollo Industry List)
Based on the event’s automation, logistics, warehousing, intralogistics, materials handling, supply chain management, and robotics themes, the best-fit Apollo industry filters would typically include:
| Priority | Industry (from Apollo list) | Why it matches this event |
|---|---|---|
| 1 | Logistics & Supply Chain | Direct alignment to logistics operations, distribution, and supply chain management—central to the show. |
| 2 | Warehousing | Warehousing is explicitly listed as a core topic and solution area. |
| 3 | Transportation/Trucking/Railroad | Logistics automation often impacts transport-linked distribution centers and yard/flow operations. |
| 4 | Machinery | Materials handling and forklift ecosystems are strongly machinery-adjacent. |
| 5 | Mechanical or Industrial Engineering | Warehouse engineering and intralogistics implementation commonly falls under industrial engineering ownership. |
| 6 | Industrial Automation | Robotics and automation are explicit “What’s On Display” categories. |
| 7 | Computer Software | If a portion of the marketplace includes warehouse software/optimization/automation enablement, this becomes highly relevant. |
| 8 | Information Technology & Services | Integration and connectivity across warehouse systems can bring IT/OT teams into buyer conversations. |
| 9 | Events Services | Only relevant for sponsorship/production stakeholders; typically lower priority than operations buyers. |
If your client offers a specific technology type (for example, robotics controls, warehouse management software, or packaging-to-automation integration), we will refine these industries further and adjust target job titles accordingly once we review your client website.
Presented-by / Powered-by Context (from official text)
- Powered by: CeMAT
- Presented by: XPO Exhibitions and Deutsche Messe
Quick Summary
Logistics Automation New Zealand (Powered by CeMAT) runs on 10–11 November 2026 at Auckland Showgrounds in Auckland, New Zealand. It is built for trade buyers across robotics, automation, intralogistics, warehousing, materials handling, logistics, supply chain management, and forklifts, supported by industry seminars and networking.
We can produce a precise “best buyers” ranked list for your campaign after we review your client website to ensure perfect product-to-buyer role matching. Please share the client URL when ready.
Data sheet
| Event Name | Logistics Automation New Zealand |
| Event Date | 10–11 November 2026 |
| Event Status | Upcoming |
| Venue | Auckland Showgrounds |
| City | Auckland |
| State / Region | Auckland Region |
| Country | New Zealand |
| Organizer | XPO Exhibitions Limited; powered by CeMAT; presented in association with Deutsche Messe |
| Official Event Website | logisticsautomation.co.nz |
| Event Type | Trade show / exhibition / industry networking event |
| Primary Category | Logistics & Transportation |
| Secondary Applicable Categories | Industrial Engineering; Packing & Packaging; IT & Technology; Business Services |
| Audience Reach | National with international supplier participation expected |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for exact headcount; moderate for audience composition based on official event positioning and speaker history |
| Main Purpose of Event | To connect logistics, warehousing, robotics, automation, intralogistics, materials handling, and supply chain decision-makers with solution providers and industry educators |
Logistics Automation New Zealand is a new trade event positioned as New Zealand’s leading showcase for intralogistics, robotics, automation, warehousing, supply chain management, and materials handling. The official website describes it as a high-impact marketplace that brings together world-leading innovators, industry seminars, networking, and a broad range of solutions for the logistics and warehouse ecosystem.
The event matters because it sits at the intersection of operational efficiency, labor productivity, warehouse modernization, and supply chain resilience. It is relevant to buyers and influencers responsible for logistics automation, distribution center upgrades, freight operations, warehouse systems, retail fulfillment, manufacturing flow, and procurement of industrial technologies. The event is well suited to lead generation, solution selling, distributor development, and buyer profiling across New Zealand’s logistics and industrial markets.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Procurement and sourcing teams | Manufacturers, retailers, logistics operators, food producers, distributors | Specification, supplier selection, tender management | High-value target for automation hardware, software, and services |
| Warehouse and distribution operations leaders | 3PLs, DC operators, retail distribution networks, FMCG businesses | Operational decision-maker and budget influencer | Strong relevance for WMS, robotics, conveyors, sortation, AMRs, and storage systems |
| Supply chain executives | National and multinational shippers, importers, exporters, wholesalers | Network design, transformation, resilience, capex prioritization | Good audience for end-to-end automation, analytics, and visibility tools |
| Retail and e-commerce fulfillment leaders | Supermarkets, omnichannel retailers, online sellers, marketplace operators | Fulfillment performance, inventory handling, store replenishment | Relevant for picking, packing, micro-fulfillment, and warehouse software |
| Manufacturing and production operations leaders | Food, beverage, packaging, industrial, electronics, consumer goods manufacturers | Throughput improvement, line-side logistics, internal material flow | Strong fit for automation, conveyor, robotics, and material handling vendors |
| Technology and digital transformation leaders | Enterprises implementing WMS, ERP, TMS, automation, analytics | Software evaluation, systems integration, cyber and data requirements | Key audience for warehouse software, SaaS, integration, AI, IoT, and data solutions |
| Government and public-sector buyers | Transport, food safety, economic development, procurement agencies, councils | Infrastructure planning, operational procurement, policy influence | Relevant for supply chain resilience, logistics modernization, and public procurement |
| Consultants and systems integrators | Automation consultants, engineering firms, supply chain advisors, integrators | Specification influencer, recommender, implementation partner | Influential channel for supplier introductions and project pipelines |
| Association leaders and media | Industry associations, trade media, sector networks | Awareness, editorial coverage, partnership facilitation | Useful for category visibility, credibility, and event promotion |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Auckland host city | High | Very high | Largest commercial hub in New Zealand; dense concentration of distribution, retail, port, and logistics operators |
| North Island business corridors | High | High | Likely attendance from Hamilton, Tauranga, Wellington, and regional manufacturing/logistics nodes |
| South Island | Medium | Medium | Expected participation from Christchurch, Dunedin, and regional logistics and manufacturing firms |
| National reach | High | Very high | The event is positioned as New Zealand’s leading trade show in this sector, supporting broad domestic attendance |
| Australia | Medium | Medium | Possible regional cross-border interest from vendors, distributors, and solution providers |
| Asia-Pacific / global vendors | Medium | Medium | Likely exhibitor, speaker, and partner presence from international automation and equipment brands |
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The event is clearly positioned for New Zealand’s logistics, warehousing, manufacturing, and supply chain market, with Auckland as the commercial center. |
| Regional | Secondary reach | The Auckland location supports attendance from the wider North Island and selected South Island buyers. |
| Global | Supplier-side international reach | International exhibitors, technology vendors, and solution partners may participate due to the CeMAT brand and automation focus. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Woolworths New Zealand | Retail buyer / operator | Named on the official website as a past speaker organization; major retail and supply chain operator with strong automation needs | woolworths.co.nz | Category Manager, Supply Chain Director, Procurement Manager, DC Operations Manager | Confirmed Speaker Organization |
| New Zealand Food Safety | Government / regulatory buyer | Official speaker organization; relevant to food logistics, compliance, traceability, and warehouse operations | mpi.govt.nz | Senior Advisor, Procurement Officer, Program Manager, Compliance Manager | Confirmed Speaker Organization |
| Packaging Forum | Industry association / buyer influencer | Official speaker organization; relevant to packaging logistics, materials handling, and circular supply chains | packagingforum.org.nz | Executive Director, Policy Manager, Sustainability Lead, Industry Partnerships Manager | Confirmed Speaker Organization |
| SEE (formerly Sealed Air) | Industrial / packaging / operations buyer | Official speaker organization; relevant to packaging automation, materials handling, and fulfillment efficiency | sealedair.com | Operations Director, Procurement Lead, Supply Chain Manager, Automation Manager | Confirmed Speaker Organization |
| The New Zealand Food Innovation Network | Innovation / manufacturing ecosystem buyer | Official speaker organization; serves food manufacturing and process innovation stakeholders | foodinnovation.nz | Innovation Manager, Operations Lead, Facilities Manager, Project Manager | Confirmed Speaker Organization |
| Callaghan Innovation | Government innovation buyer | Official speaker organization; relevant to automation, robotics, applied technology, and commercialization | callaghaninnovation.govt.nz | Program Manager, Partnerships Director, Innovation Advisor, Procurement Officer | Confirmed Speaker Organization |
| Matcon | Industrial equipment buyer / supplier | Official speaker organization; relevant to materials handling, process engineering, and automation environments | matcon.com | General Manager, Engineering Director, Procurement Manager, Business Development Manager | Confirmed Speaker Organization |
| Markforged | Industrial technology / manufacturing buyer | Official speaker organization; relevant to advanced manufacturing and production automation | markforged.com | Sales Director, Manufacturing Lead, Operations Director, Channel Manager | Confirmed Speaker Organization |
| Antony & Mates | Consulting / advisory buyer | Official speaker organization; can influence automation and logistics projects across clients | antonymates.com | Founding Partner, Director, Strategy Lead, Project Director | Confirmed Speaker Organization |
| 2IC and Customer Success Delivery Manager (Matrix Applied Computing Ltd) | Technology buyer / end-user organization | Official speaker profile associated with logistics software and customer delivery | matrixappliedcomputing.com | IT Director, Customer Success Lead, Product Manager, Implementation Manager | Confirmed Speaker Organization |
| Logistics operators in New Zealand | 3PL / warehousing / freight buyers | Core audience for automation, storage, robotics, and supply chain technology | varies by company | Operations Director, Warehouse Manager, Procurement Manager, Supply Chain Director | Strong Market Fit, Attendance Not Confirmed |
| Retail and FMCG distribution networks | Retail buyer / distribution operator | High-fit audience for warehousing, order fulfillment, and materials handling technology | varies by company | Category Manager, Logistics Manager, Head of Supply Chain, Buying Manager | Strong Market Fit, Attendance Not Confirmed |
| Food and beverage manufacturers | Producer / operations buyer | Relevant to packaging lines, pallet movement, traceability, and warehouse automation | varies by company | Plant Manager, Operations Manager, Procurement Director, Supply Chain Manager | Strong Market Fit, Attendance Not Confirmed |
| Port, transport, and freight stakeholders | Infrastructure / logistics operator | Aligned to materials handling, yard management, and supply chain flow improvement | varies by company | Operations Director, Terminal Manager, Procurement Lead, Fleet Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Operating Officer / Operations Director | Operations | C-level / Director | Owns efficiency, throughput, and capex approvals for automation projects |
| 2 | Chief Procurement Officer / Procurement Director | Procurement | C-level / Director | Controls vendor selection, commercial terms, and supplier sourcing |
| 3 | Supply Chain Director / Head of Supply Chain | Supply Chain | Director / VP | High influence over logistics redesign, resilience, and systems investment |
| 4 | Warehouse Manager / Distribution Centre Manager | Warehouse / Distribution | Manager | Daily decision-maker for automation, storage, and material flow improvements |
| 5 | Strategic Sourcing Manager / Category Manager | Procurement / Merchandising | Manager | Useful for sourcing equipment, software, packaging, and service contracts |
| 6 | Logistics Manager / Transport Manager | Logistics / Transportation | Manager | Responsible for freight efficiency, fleet coordination, and network performance |
| 7 | IT Director / Digital Transformation Lead | IT / Digital | Director / Head of | Evaluates WMS, ERP, analytics, integration, and automation software |
| 8 | Engineering Manager / Maintenance Manager | Engineering / Maintenance | Manager | Influences reliability, uptime, equipment selection, and retrofits |
| 9 | Program Manager / Project Manager | PMO / Operations | Manager / Senior Manager | Coordinates implementation and vendor onboarding for new systems |
| 10 | Facilities Director / Site Manager | Facilities / Site Operations | Director / Manager | Relevant for warehouse layout, building systems, and space optimization |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Logistics & Supply Chain-related targets within Logistics & Supply Chain companies | Core market for warehousing, transport, and fulfillment automation | WMS, TMS, robotics, route optimization, yard management |
| 2 | Warehousing | Directly aligned with warehouse modernization and storage systems | Racking, conveyors, AMRs, warehouse control systems |
| 3 | Retail | Retail distribution and e-commerce fulfillment are major demand drivers | Fulfillment automation, inventory visibility, last-mile support |
| 4 | Food & Beverages | Food logistics requires traceability, cold-chain handling, and efficient material flow | Packaging lines, warehouse automation, compliance systems |
| 5 | Food Production | Manufacturing and production environments often seek internal logistics improvements | Conveyance, palletization, internal transport, analytics |
| 6 | Industrial Automation | Strong fit for robotics and automation exhibitors | Controls, sensors, robotics, machine integration |
| 7 | Computer Software | Warehouse and supply chain software providers are relevant to the audience | WMS, TMS, ERP, AI planning, visibility platforms |
| 8 | Transportation/Trucking/Railroad | Relevant to freight movement, delivery optimization, and logistics networks | Fleet systems, dispatch, optimization software |
| 9 | Import & Export | Importers and exporters rely on logistics efficiency and warehouse throughput | Cross-border logistics, customs workflows, storage solutions |
| 10 | Packaging & Containers | Packaging is closely linked to fulfillment, handling, and distribution operations | Materials handling, packaging automation, line efficiency |
| 11 | Mechanical or Industrial Engineering | Engineering-heavy audience for automation implementation | Systems design, integration, maintenance, and retrofits |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website does not publish a headcount | Use lead-generation assumptions cautiously |
| Exhibitor count | Not publicly confirmed | Confirmed unavailable | Official website shows sponsor/exhibit call-to-action but no count | May be available in exhibitor prospectus after release |
| Buyer count | Not publicly confirmed | Confirmed unavailable | No buyer registration total published | Buyer-side lead quality is inferred from audience positioning |
| Speaker count | 9 named past speakers on the website page | Historical / prior-year evidence | Official website “Past Speakers” section | Useful for identifying likely buyer organizations and authority levels |
| Sponsor count | Not publicly confirmed | Confirmed unavailable | Official website has sponsor/exhibit CTA but no count | Potentially available in future prospectus materials |
| Historical attendance | N/A for this debut edition | Historical / not applicable | First edition / debut event positioning | No prior-year attendance benchmark for this title |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Automation | Need to reduce labor dependency and improve throughput | Demonstrate ROI, pilot programs, and retrofit success stories | Robotics, conveyors, sortation, pick-to-light, controls |
| Warehousing | Need better storage density, accuracy, and flow | Show before/after warehouse productivity outcomes | Racking, AS/RS, WMS, slotting, warehouse planning |
| Intralogistics | Need to optimize internal movement of goods | Target buyers with workflow efficiency and line-side logistics messaging | AMRs, conveyors, lifts, shuttle systems |
| Supply chain management | Need visibility, resilience, and better planning | Position analytics, forecasting, and network optimization value | Planning software, control towers, dashboards, integrations |
| Materials handling | Need safer and faster movement of palletized and bulk goods | Use application-based demos and safety/ergonomics messaging | Forklifts, pallet systems, ergonomic aids, handling equipment |
| Robotics and AI | Need labor augmentation and higher accuracy | Position autonomous solutions and predictive operations use cases | Robotic picking, vision systems, AI optimization, machine learning |
| Sustainability | Need lower emissions, better packaging, less waste | Frame automation as a sustainability enabler | Energy-efficient systems, reusable packaging, waste reduction |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is directly centered on logistics, warehousing, robotics, and automation buyers. |
| Decision-maker availability | High | Likely to attract operations, procurement, supply chain, and technology leaders with budget influence. |
| Data collection potential | Medium | Exact attendee data is not publicly confirmed, but official speaker and exhibitor materials can support profiling. |
| Apollo targeting potential | Very High | Strong fit for targeting by industry, seniority, function, title, and geography. |
| Geographic targeting potential | High | Clear domestic focus with Auckland as the major commercial hub. |
| Best outreach approach | Multi-touch, solution-led | Lead with operational ROI, case studies, and role-specific pain points. |
| Overall lead quality | High | Strong fit for B2B attendee list building and event-based outbound prospecting. |
| Best use case | Event lead generation and account-based outreach | Best suited for solution vendors targeting logistics, warehouse, automation, and supply chain buyers. |
| Limitations / risks | Moderate | No public attendee count or current-year attendee list is confirmed on the official site. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Logistics & Supply Chain; Warehousing; Retail; Food & Beverages; Food Production; Industrial Automation; Computer Software; Transportation/Trucking/Railroad; Import & Export; Packaging & Containers; Mechanical or Industrial Engineering | Focus on organizations with direct operational and technology buying needs |
| Departments | Operations; Procurement; Supply Chain; Logistics; IT; Engineering; Facilities; Program Management | Reach both buyers and technical evaluators |
| Seniority | Manager; Director; VP; CXO; Head of; Senior Manager | Prioritize budget owners and strategic decision-makers |
| Job titles | Procurement Director, Supply Chain Director, Operations Director, Warehouse Manager, Logistics Manager, Category Manager, IT Director, Engineering Manager, Distribution Centre Manager, Program Manager | Align outreach to event-adjacent buying authority |
| Geography | New Zealand; Auckland Region; North Island; Australia (optional secondary) | Prioritize local and national accounts first |
| Employee size | 51–200; 201–500; 501–1,000; 1,001–5,000; 5,000+ | Capture mid-market and enterprise operators with enough scale for automation projects |
| Keywords | warehouse, logistics, automation, intralogistics, materials handling, robotics, supply chain, fulfillment, distribution, WMS, TMS, AMR, conveyor, sortation | Refine to event-specific buying intent |
| Company type | Private, public, government, nonprofit, association | Include public-sector and industry-body influencers where relevant |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Logistics Automation New Zealand official website | Official organizer / event website | Event name, dates, venue, location, event positioning, topic scope, speaker references, and organizer branding | Very High |
| XPO Exhibitions | Organizer website | Organizer identity and event production context | High |
| Auckland Showgrounds | Venue website | Venue name and city context | High |
| Deutsche Messe | Partner / brand website | Powered by / association branding context | High |
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