Light + Building (Light + Building – Fair for lighting and building services technology)

Event Overview

Light + Building is held in Frankfurt am Main, Germany and runs from 5. – 10.3.2028. It is positioned as the world’s leading trade fair dedicated to lighting and building-services technology, bringing together both technically oriented and design-oriented industries under one professional exhibition platform.

The fair is described as a “meeting place for everyone shaping the future of lighting, building technology, and connected solutions.” It connects the full chain of innovation—from luminaires and lighting components to electronic installations, home/building automation, electrical engineering, and intelligent building systems.

1️⃣ Who attends (BUYERS / ATTENDEES)

Light + Building is exclusively for professional visitors. That means buyer density is typically higher than in consumer-focused expos. The attendee mix is also broad, combining both design and technical execution.

Primary buyer and attendee groups

• Architects & architectural decision-makers (early specification influence and product selection)
• Lighting designers & lighting design specialists (design intent + component/luminaire sourcing)
• Electrical trades professionals (installation planning, product compatibility, practical sourcing)
• System integrators (connected lighting, building automation, integration standards)
• Building technology stakeholders involved in intelligent building systems and electrical engineering
• Wholesale and distribution decision-makers (regional buying, product portfolio planning)
• Retail decision-makers (where relevant to display, product selection, and demand shaping)
• Industrial and manufacturing representatives (technology roadmaps, supplier selection, partnerships)

How we categorize “buyer-fit” at this event

We treat buyer-fit as the presence of decision influence over lighting/building systems, including: specification, installation planning, system integration, procurement for projects, and distribution portfolio decisions.

2️⃣ Where the show is happening + attendee geographic origin

Venue location: Frankfurt am Main, Germany.

The fair is positioned as a global professional event that attracts visitors “from around the world.” Based on the event’s positioning and the international exhibitor base, we expect attendee origin patterns to include:

Geographic origin expectations (practical targeting view)

• Germany (strongest local concentration): Building-services and electrical ecosystem participation is typically highest in-country.
• Europe (high probability): The fair’s topics (energy efficiency, smart connectivity, modern building electrification) are major procurement themes across EU markets.
• Global reach (meaningful international presence): We expect participation from international suppliers, distributors, and design/engineering professionals aligned to global building markets.

Note: The provided official content includes “from around the world,” but it does not list the exact top visitor countries. If we receive the downloadable visitor KPI PDF (mentioned on the site), we can refine this section with accurate country-ranking.

3️⃣ Audience reach (Local / National / Global)

Light + Building has global reach. It is described as the world’s leading trade fair for lighting and building-services technology and includes international visitors and exhibitors.

In practice, we view the audience reach as:

• Global: international visitor and exhibitor community
• Europe-centered influence: because the event is hosted in a major European hub (Frankfurt)
• Germany as an anchor: with particularly strong local participation from the building and electrical ecosystem

4️⃣ Sample buyer company names (BUYERS ONLY) + Websites

Below is a buyer-oriented sample list (only organizations that typically belong in lighting/building-services purchasing, specification influence, distribution, or system integration). We will refine the final buyer set based on the client’s exact product category and buying requirements.

Important: We need your client website to validate which buyer segments are the best fit for your offer (see section 8).

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
1	Siemens	https://www.siemens.com	Head of Building Technologies / Building Automation Business Lead / Smart Infrastructure Solutions Manager	Strong alignment with intelligent building systems, electrical engineering, and connected solutions commonly showcased at the fair.
2	Schneider Electric	https://www.se.com	Building Energy & Automation Sales Director / Smart Building Solutions Manager	Buyer relevance for connected building control, electrical distribution, and energy management approaches.
3	ABB	https://new.abb.com	Building & Infrastructure Solutions Manager / Electrical Systems Business Development	Good fit for electrical installation systems, electrification solutions, and building-related industrial technology.
4	Legrand	https://www.legrand.com	Director, Building Solutions / Product Line Manager (Electrical & Digital Building)	Relevant for electrical installation materials, smart building connectivity, and building-service technology portfolios.
5	Zumtobel Group	https://www.zumtobel.com	Global Sales Manager (Lighting Solutions) / Key Account Director (Architectural)	Direct lighting technology supplier with strong engagement in professional design/specification channels.
6	Signify	https://www.signify.com	Head of Product Management / Director, Connected Lighting Partnerships	High relevance for lighting innovation, connected lighting, and business development with integrators/design ecosystems.
7	Zumtobel Austria (Group presence varies)	https://www.zumtobel.com	Lighting Portfolio Manager / Architectural Lighting Key Account Manager	Buyer fit for architectural lighting, specification-oriented customer relationships, and design-stage procurement influence.
8	Tridonic	https://www.tridonic.com	Director, Lighting Components / Sales Manager (LED Drivers & Controls)	Strong fit for lighting components and technical solution buyers embedded in luminaire design and system integration.
9	Dialux (not a manufacturer; training/spec tools)	https://www.dial.de	Partnerships Manager / Business Development (Lighting Simulation & Design Tools)	Potential buyer-fit if your product supports lighting design workflows, specification tooling, or integrated design services.
10	OBO Bettermann	https://www.obo.de	Director of Product Management (Cable Systems) / Building Technology Solutions Lead	Relevance for electrical installation support systems—often part of building services technology ecosystems.
11	Schréder	https://www.schreder.com	Regional Sales Director / Smart City Lighting Business Lead	Strong fit if your offer relates to outdoor/urban lighting, connected controls, or infrastructure-grade lighting.
12	OSRAM	https://www.osram.com	Lighting Technology Partnerships / Director, Industrial Solutions	Buyer relevance for lighting technology, components, and professional lighting innovation ecosystems.
13	Eaton	https://www.eaton.com	Smart Buildings Solutions Manager / Electrical Distribution & Energy Management Director	Strong alignment with electrification, building energy management, and professional-level electrical systems procurement.
14	Wieland Electric	https://www.wieland-electric.com	Building Systems Sales Lead / Solution Architect (Building & Infrastructure)	Good fit for electrical installation technology relevant to building-services and automation ecosystems.
15	Rehau	https://www.rehau.com	Building Systems Product Manager / Smart Building Solutions Lead	Potential buyer-fit if your client product intersects building systems, energy efficiency, and connected building use-cases.
16	Bosch Building Technologies (varies by unit)	https://www.bosch.com	Building Technology Business Development / Smart Building Partnerships Manager	Buyer relevance for integrated building solutions and professional system ecosystems.
17	ENGIE (building/energy services)	https://www.engie.com	Energy Solutions Procurement Lead / Smart Building Services Manager	Fit if your offer supports energy retrofits, connected building deployments, or building technology projects.
18	Johnson Controls	https://www.johnsoncontrols.com	Director, Building Automation Systems / Enterprise Smart Buildings Sales Lead	Strong alignment with building automation, connected systems, and professional building technology buyers.
19	Yokogawa (building-related energy analytics can apply)	https://www.yokogawa.com	Energy & Sustainability Solutions Sales / Building Energy Analytics Manager	Potential fit if your product supports energy monitoring, building analytics, or sustainability reporting layers.
20	Engineering & MEP integrators (sample archetype)	(Provide your preferred target list by region)	MEP Project Procurement Manager / Electrical Systems Integration Lead	For many lighting/building-services solutions, the strongest buyers are often engineering integrators and MEP contractors.

Buyer titles to target (we will filter by relevance):

• Head of Building Technologies / Smart Building Solutions Lead
• Director of Product Management (Lighting / Building Controls)
• Key Account Director (Architectural / Contractors)
• Sales Director, Building Energy / Automation Solutions
• System Integration Manager / Solutions Architect
• Procurement Lead (Electrical Systems / Building Services)
• Engineering & Specification Manager (Lighting or Building Technology)
• Category Manager (Lighting Components / Controls / Connected Lighting)

5️⃣ Job profiles, industries & event type

Event type (what we are attending for)

This is a professional trade fair for lighting and building-services technology. It blends design and technical electrification / automation, and attracts participants across architecture, electrical trades, system integration, wholesale, industry, and manufacturing.

Best job profiles to target

• Architecture & specification influence roles: Lighting Design Manager, Specification Engineer, Design Lead
• Technical roles: Electrical Engineering Manager, Building Automation Engineer, Controls Specialist
• Integration roles: System Integration Manager, Solutions Architect, Technical Project Lead
• Commercial roles: Key Account Director (Architects/Contractors), Sales Director (Smart Buildings), Product Line Manager
• Procurement roles: Procurement Lead (Electrical / Building Services), Category Manager (Lighting Components)
• Energy & sustainability roles: Building Energy Solutions Manager, Sustainability Solutions Lead

Industries we will map (aligned to a typical buyer taxonomy)

Using a structure consistent with an event buyer taxonomy, we recommend targeting these industry themes:

• Building services technology (electrical installations, electrical engineering, connected buildings)
• Lighting technology & luminaires (manufacturers, component suppliers, architectural lighting)
• Home/building automation (controls, smart connectivity, system platforms)
• Electrical & engineering services (MEP contractors, system integrators)
• Wholesale/distribution (lighting and electrical product channels)

6️⃣ Estimated attendance (expected total footfall)

The provided official content mentions that for the March 2026 edition: 1,927 exhibitors presented innovations and welcomed 144,767 visitors from around the world.

For March 2028, we cannot reliably claim the exact attendance figure from the provided text. However, we can confidently treat Light + Building as a large-scale international trade fair with a visitor base in the high five-figure range in recent editions, and we will position our buyer list sourcing accordingly.

7️⃣ Key focus areas & buyer engagement

The official content highlights top themes for 2028:

• Sustainable Transformation
• Smart Connectivity
• Living Light

Buyer engagement logic (how buyers are likely to think at this event)

• Sustainable Transformation: Buyers look for energy-saving solutions, efficiency improvements, retrofit pathways, and compliance-driven product categories.
• Smart Connectivity: Buyers look for connected controls, interoperability, building automation readiness, and scalable system integration.
• Living Light: Buyers consider human-centric lighting, design quality, and practical deployment for real spaces.

Best messaging angle for our attendee-list outreach (without implying consumer advertising)

We recommend we position our messaging as: “Reach professional decision-makers in lighting and building-services technology communities aligned to sustainable, connected, and design-led solutions.”

8️⃣ Client-product fit note (we must ask for your website to finalize the best buyers)

To identify the best buyers based on your requirements (and to ensure we target the right job profiles), we need your client website.

Please share:

• Your client website URL (or 2–3 relevant product pages)
• Which product category best fits (lighting component, luminaire, connected controls, building automation, energy solution, software, etc.)
• Primary buying market (Germany only, EU, global)
• Target buyer type (manufacturer partnerships, distribution, contractors/integrators, architects/design firms, energy-service providers)

What we will do once we review your website

We will map your product to buyer intent at Light + Building and then produce a refined list across job functions such as: product management, smart building solutions, system integration, procurement, and specification roles.

Conditional buyer recommendations (until we receive your website)

• If your product is connected lighting / controls: we prioritize smart building, controls, integration, and product management titles.
• If your product is lighting components (drivers, modules, technical components): we prioritize component procurement and lighting tech product managers.
• If your product is building automation / electrical engineering solutions: we prioritize building technologies, electrification, and system integration leaders.
• If your product is energy/sustainability analytics: we prioritize building energy solutions and sustainability decision-makers.

9️⃣ Final recommendation (best industry mapping to use)

Light + Building is strongly aligned to the following industry directions (consistent with an industry filter approach). We will select the final set based on your client product category after we review your website.

Recommended industry selections (from a standard industry taxonomy perspective)

• Electrical/Electronic Manufacturing
• Machinery (when relevant to installation technology or industrial-grade components)
• Building Materials (when your product integrates with architectural/building delivery)
• Construction (especially MEP contractors and building services ecosystem buyers)
• Mechanical or Industrial Engineering (for electrical/building technology systems)
• Industrial Automation (for smart connectivity and building automation overlaps)
• Information Technology & Services (if your connected layer includes platforms, software, or integration services)
• Renewables & Environment (if your offer supports energy transition and efficiency outcomes)
• Events Services (only for event-related partners; otherwise typically not primary)

Quality expectation for attendee-list selling

For professional events like Light + Building, we typically see strong quality because the visitor base is business-relevant and the exhibitor ecosystem includes major brands and solution providers. Our final quality score depends on your client’s category and the precise buyer titles we map after reviewing your website.

Next Step

Please share your client website so we can: (a) refine the buyer list to the best-fit companies, (b) select the correct job titles for your buying intent, and (c) produce an expanded 15–20 (or larger) buyer table tailored to Light + Building.