Landscape Istanbul Fair
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About this event
Landscape Istanbul Fair (Peyzaj İstanbul Fuarı) — Event Research Description
Event Snapshot (from official website)
- Event title: Landscape Istanbul Fair — Istanbul Peyzaj ve Süs Bitkileri Fuarı
- Dates: 07–10 October 2026
- Venue: Istanbul Fair Centre — Hall 9, 10 & 11
- City & country: Istanbul, Turkey
- Organizing body (as stated): Organized under the control of the Union of Chambers and Commodity Exchanges of Turkey (according to Law 5174)
- Event positioning: “An innovative and effective trade fair” dedicated to the landscaping industry; a commerce- and networking-focused platform with an export orientation.
- Edition reference (stated as context on the site): “5th Istanbul Landscaping, Landscape Materials, Ornamental Plants, Parks and Gardens Fair”
1️⃣ Who attends (BUYERS / ATTENDEES)
The official website positions Landscape Istanbul Fair as an export-oriented international trade fair for the landscaping sector. The page emphasizes that visitors come to meet and negotiate directly with “industry-leading brands, service providers and practitioners.” It also describes participation value through direct industry interaction, which indicates attendance from multiple practical segments inside the sector.
Attendee segments implied by the website (high confidence, but not explicitly enumerated as job titles):
- Landscape practitioners (professionals directly involved in landscape projects and applications)
- Service providers (companies delivering landscaping services and related solutions)
- Industry brands and suppliers (manufacturers/suppliers of landscape materials, ornamental plants, and related ecosystem products)
- Export-focused stakeholders (the site repeatedly frames the fair as contributing to international trade)
- Potential buyers from the “parks and gardens” application chain (implied by the fair’s product themes: parks/gardens, landscaping materials, ornamental plants)
Best “buyer intent” interpretation (what we recommend targeting):
We recommend focusing on visitors who are responsible for selecting vendors, sourcing products, specifying landscape materials/plants, managing supplier relationships, or evaluating services for projects (residential, commercial, public parks, and garden environments). Because the official site does not list exact attendee titles, we treat these as the most likely decision-making roles that match the fair’s stated purpose.
2️⃣ Where the show is happening + attendee geographic origin
Where it happens: Istanbul Fair Centre, Hall 9, 10 & 11, Istanbul, Turkey.
When it happens: 07–10 October 2026.
Attendee geographic origin: The official website content provided does not specify the attendee geographic origin distribution.
Answer based on provided source: (Not specified on the official website text provided)
3️⃣ Audience reach (Local / National / Global)
The fair is described as contributing to international trade and as an export-oriented event. This strongly suggests that audience reach includes international (global) business participation, not only local.
Most accurate reach categorization from the official text (without overstating):
- Primary reach: Likely international / export-oriented (stated as a key positioning message)
- Secondary reach: Turkey-based industry stakeholders (implied by Istanbul location and Turkish event context)
Note: The official text provided does not explicitly label the event as “local,” “national,” or “global” in those exact terms. So we treat “export-oriented + international trade contribution” as the best evidence-based indicator.
4️⃣ Sample buyer company names (BUYERS ONLY) + Websites
The official website text provided includes navigation elements such as “Exhibitor List 2025,” “Fair Plan,” and “Fair Catalogue 2025,” but the actual company names and websites are not included in the provided content excerpt.
Because we must not invent buyer companies or websites, below is a buyer-fit target template table we can populate once we review the client’s required buyer definition and/or we obtain the exhibitor/partner lists or the relevant buyer criteria source from the official materials.
Buyer-fit target list (to be confirmed from official exhibitor/participant datasets):
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | (Pending confirmation) | Procurement / Purchasing Manager (Landscape Materials / Plants) | We target companies that need to source landscaping inputs for projects aligned with materials and ornamental plants themes. | |
| 2 | (Pending confirmation) | Landscape Project Manager / Specification Lead | We target decision-makers who specify what materials and plant selections are used in park/garden and landscaping projects. | |
| 3 | (Pending confirmation) | Business Development Manager (Landscape Services) | We target service providers who build partnerships and negotiate vendor relationships during trade fair visits. | |
| 4 | (Pending confirmation) | Export Sales Manager / International Trade Lead | The fair’s export-oriented positioning suggests high relevance for international trade teams. | |
| 5 | (Pending confirmation) | Regional Sales Manager (Ornamental Plants / Landscaping Products) | We target sellers/distributors who want qualified B2B engagements with local and international buyers. | |
| 6 | (Pending confirmation) | Category Manager (Landscape Materials) | We target category owners who manage supplier performance and product selection cycles. | |
| 7 | (Pending confirmation) | Operations Manager (Landscaping Services) | We target operations decision-makers who convert specifications into deliverable projects. | |
| 8 | (Pending confirmation) | Head of Sourcing / Supplier Development | We target sourcing roles that evaluate new suppliers for materials and plant offerings. | |
| 9 | (Pending confirmation) | Procurement Lead (Parks & Gardens) | The fair’s parks and gardens theme aligns strongly with procurement responsibilities. | |
| 10 | (Pending confirmation) | Marketing / Trade Fair Partnerships (B2B) | We target companies that actively participate in networking and may influence supplier ecosystems. | |
| 11 | (Pending confirmation) | Plant Procurement Specialist / Ornamental Buyer | We target specialists responsible for ornamental plant sourcing and supply continuity. | |
| 12 | (Pending confirmation) | Technical Manager (Landscaping Materials) | We target technical stakeholders who validate product performance for projects. | |
| 13 | (Pending confirmation) | Project Purchasing Manager (Contractor) | We target contractor-side purchasing teams that drive vendor selection for landscaping scope of work. | |
| 14 | (Pending confirmation) | Facilities / Real Estate Landscape Manager | We target property and facilities decision-makers who manage landscape installations and maintenance inputs. | |
| 15 | (Pending confirmation) | General Manager (Landscaping Company) | We target senior decision-makers who attend to negotiate supplier ecosystems and growth opportunities. | |
| 16 | (Pending confirmation) | International Partnerships Manager | The fair’s international trade focus supports interest from partnership-driven teams. | |
| 17 | (Pending confirmation) | Corporate Procurement Manager (Public/Private Projects) | We target structured procurement roles for larger park/garden and landscaping procurement cycles. | |
| 18 | (Pending confirmation) | Supply Chain Manager (Plants/Materials) | We target supply chain owners who care about lead time, quality, logistics, and continuity. | |
| 19 | (Pending confirmation) | R&D / Product Development (Ornamental Plants) | We target teams that evaluate new plant varieties and landscaping product solutions for future offerings. | |
| 20 | (Pending confirmation) | Procurement & Contracting Manager (Landscape Services) | We target contracting managers who negotiate services and supply for executed landscape work. |
What we need from you to finalize real buyer names & websites:
- The client’s product/solution category (and the official client website URL so we can align buyer roles accurately)
- Whether the list should focus on Turkey-based buyers, international buyers, or both
- If available: “Exhibitor List 2025,” “Fair Catalogue 2025,” or post-show materials (to convert targets into real company identities)
5️⃣ Job profiles, industries & event type
Event type (from official positioning)
- Trade fair dedicated to the landscaping industry
- Export-oriented B2B platform focused on international trade in landscaping equipment/materials/ornamental plants
- Commerce + education + networking (explicitly mentioned as goals for the platform)
Job profiles to target (buyer-relevant, role-based)
- Procurement / Purchasing Manager (landscape materials, ornamental plants, project inputs)
- Specification / Design Manager (landscape specification for parks, gardens, installations)
- Project Manager (landscape project delivery and vendor selection)
- Category Manager (materials categories, plant categories)
- International Trade / Export Sales Manager (aligned with export positioning)
- Business Development Manager (service providers seeking partnerships)
- Technical Manager (validates performance/specs of materials and plant offerings)
- Supplier Development / Head of Sourcing
- Operations Manager (turns project requirements into execution)
Industries to use (mapped to the provided Apollo-style industry list)
Based on the landscaping + ornamental plants + parks & gardens scope, the most relevant industries from the provided list are:
- Agriculture (ornamental plants supply chain)
- Building Materials (landscape materials category alignment)
- Construction (parks/gardens and landscape installations often connect to construction contractors)
- Real Estate (property/estate landscaping and facilities ecosystems)
- Renewables & Environment (where landscaping overlaps with sustainability/environmental projects)
- Facilities Services (maintenance and landscape upkeep services)
- Events Services (only if the client sells display/event services—otherwise not primary)
- Professional Training & Coaching (only for landscaping education/training offerings—if applicable to the client product)
If we review your client product website, we can narrow this down to the best 3–5 industries for higher buyer accuracy.
6️⃣ Estimated attendance (expected total footfall)
The official website excerpt provided does not include an estimated attendance number for 2026.
Estimated attendance: (Not specified on the official website text provided)
If we receive access to post-show reports or official “Fair Plan/Catalogue” documents, we can compute or estimate more reliably from stated metrics.
7️⃣ Key focus areas & buyer engagement
Key focus areas (directly supported by official website themes)
- Landscaping industry commerce
- Landscape materials
- Ornamental plants
- Parks and gardens applications
- Export/international trade orientation
- Networking with leading brands, service providers, and practitioners
- Commerce, education and networking platform positioning
How buyers are likely to engage (behavior-based)
Since the official site explicitly highlights meeting and negotiation with leading brands and practitioners, engagement is likely to be relationship-first and specification-driven. Buyers will generally come to evaluate: product suitability, supply reliability, export capability, and project application fit.
Our recommended engagement approach for buyer-targeting purposes:
- Project outcomes angle: connect your solution to parks/garden or landscape project success
- Trade/export angle: emphasize international readiness if the client supports export or cross-border procurement
- Supplier performance angle: quality, lead times, consistency, compliance, and scalability
- Category specialization angle: focus on ornamental plants / landscape materials depending on the client’s product
8️⃣ Client-product fit & best buyer selection (requires client website)
We can refine the “Best Title to Target” and produce a high-confidence buyer list aligned to the client’s requirements, but we need the client product website to review what we sell and who is the natural buyer inside the landscaping ecosystem.
Please share the client website URL and we will:
- Review the product/service category and use-case
- Map it to the right industries from your provided industry list
- Select the best buyer titles (decision-makers vs influencers)
- Prioritize buyer segments for Landscape Istanbul Fair 2026 (Istanbul)
- Convert the buyer-template table into real company names + websites (15–20 entries)
Until we have that website, we cannot responsibly select the “best buyers” because buyer fit changes substantially depending on whether the client sells: (a) ornamental plants, (b) landscape materials, (c) landscaping services, (d) equipment/technology, or (e) logistics/export enabling solutions.
9️⃣ Summary recommendation (what to do next)
- Landscape Istanbul Fair (07–10 Oct 2026, Istanbul Fair Centre Halls 9–11) is a highly relevant B2B trade fair for landscaping, ornamental plants, and parks/gardens solutions—positioned as export-oriented.
- The official website does not provide attendee count, geographic origin breakdown, or explicit attendee titles in the excerpt. We therefore keep attendance/origin/titles as “not specified” until we access official catalogs/post-show materials.
- To produce the best 15–20 buyer company names with websites and the correct job titles, we require the client website. Once received, we will deliver a tailored buyer-fit list aligned to the client product and the landscaping sector.
Data sheet
Landscape Istanbul Fair – Event Attendee & Buyer Profile Analysis
Event Date: 07–10 October 2026
Location: Istanbul Expo Center, Istanbul, Turkey
Event Status: Upcoming
Research Date: 02 July 2026
Event Overview
| Event Name | Landscape Istanbul Fair |
| Event Date | 07–10 October 2026 |
| Event Status | Upcoming |
| Venue | Istanbul Expo Center – Halls 9, 10 & 11 |
| City | Istanbul |
| State / Region | Marmara Region |
| Country | Turkey |
| Organizer | Athena Fuarcılık A.Ş. (Athena Trade Fairs Inc.) |
| Official Event Website | peyzajistanbulfuari.com |
| Event Type | Trade fair / exhibition / B2B sourcing and networking event |
| Primary Category | Agriculture & Forestry |
| Secondary Applicable Categories | Building & Construction; Home & Office; Industrial Engineering |
| Audience Reach | Regional with international trade potential |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low for public footfall numbers; high for date, venue, and organizer verification. |
| Main Purpose of Event | To connect the landscaping community for trade, sourcing, education, networking, and export-oriented business development. |
About the Event
Landscape Istanbul Fair is a specialized trade fair dedicated to landscaping, landscape materials, ornamental plants, parks, and gardens. The official website positions it as an export-focused and innovative platform designed to bring together buyers, suppliers, practitioners, and industry stakeholders in Istanbul.
The event matters because it serves a commercial and networking function for a niche but cross-sector market that includes landscaping supply chains, public and private project owners, distributors, growers, contractors, and service providers. It is relevant for B2B sourcing, project specification, partnerships, and lead generation across the landscaping and ornamental plant ecosystem.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Landscape contractors and installers | Commercial landscaping firms, site development contractors, garden maintenance companies | Specification, sourcing, purchasing | High-value buyers for plants, materials, tools, and project solutions |
| Municipal and public-sector buyers | Municipal parks departments, public works, urban planning units, government procurement teams | Tendering, contract selection, budget approval | Important for public landscape projects, parks, streetscapes, and civic beautification |
| Developers and construction buyers | Real estate developers, contractors, master developers, construction project teams | Project specification and vendor selection | Relevant for exterior works, site amenities, green space design, and hardscape supply |
| Nursery and ornamental plant buyers | Garden centers, nurseries, wholesalers, plant distributors, importers | Merchandising and wholesale sourcing | Direct fit for plant suppliers and cross-border sourcing |
| Retail and DIY channel buyers | Garden retailers, home improvement chains, retail category teams | Category management, procurement, assortment planning | Relevant for plants, garden products, tools, and outdoor décor |
| Distributors and importers | Regional distributors, import houses, trading companies | Sourcing and channel development | Useful for export leads, reseller agreements, and country representation |
| Architects, planners, and designers | Landscape architects, urban designers, planning consultancies | Specification and influence on product selection | Key influencers for material choice, design standards, and project approval |
| Facility and property managers | Commercial properties, campuses, hospitality, mixed-use operators | Operations, maintenance, service procurement | Relevant for maintenance services, irrigation, tools, and outdoor upgrades |
| Industry consultants and associations | Trade associations, technical consultants, industry advisors | Influence, education, partnership development | Useful for market education and relationship building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Istanbul host city | Local commercial buyers, contractors, distributors, service providers | High | Largest immediate concentration due to venue proximity and market size |
| Marmara Region | Regional buyers from Bursa, Kocaeli, Tekirdağ, Sakarya, and surrounding provinces | High | Strong industrial and construction demand corridor |
| Major Turkish metros | Ankara, Izmir, Antalya, Adana, Bursa, Konya | Medium to High | Relevant for landscaping, real estate, public works, and retail channels |
| Neighboring export markets | Balkans, MENA, Caucasus, Central Asia buyers and agents | Medium | Consistent with the event’s export-oriented positioning |
| International sourcing and partnership markets | Importers, distributors, project owners, landscape suppliers | Medium | Best supported by the fair’s trade and networking orientation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The event is anchored in Istanbul and is likely to draw strong participation from Turkey’s Marmara and nearby business corridors. |
| National | Secondary reach | The fair’s niche relevance can attract buyers, contractors, and suppliers from across Turkey. |
| International | Secondary reach | Official messaging highlights export orientation and global landscaping community participation. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Istanbul Metropolitan Municipality | Government / public-sector buyer | Major urban parks, streetscape, and public realm buyer | ibb.istanbul | Procurement Manager, Project Director, Parks Department Head | Strong Market Fit, Attendance Not Confirmed |
| TOKİ | Public housing / construction buyer | Large-scale development projects often include landscape scope | toki.gov.tr | Construction Procurement, Project Manager, Tender Officer | Strong Market Fit, Attendance Not Confirmed |
| DHL Supply Chain Turkey | Operator / facilities buyer | Large logistics sites need landscape maintenance, drainage, and site services | dhl.com | Facilities Director, Operations Manager, Procurement Lead | Strong Market Fit, Attendance Not Confirmed |
| Emlak Konut GYO | Real estate developer | Residential and mixed-use developments frequently require landscaping packages | emlakkonut.com.tr | Project Procurement, Development Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Rönesans Holding | Prime contractor / developer | Civil and building projects often include outdoor and landscape works | ronesans.com | Procurement Director, Subcontracts Manager, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Migros Ticaret A.Ş. | Retail buyer | May source garden, seasonal, and outdoor merchandise through retail channels | migros.com.tr | Category Manager, Procurement Manager, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Koçtaş | Home improvement retailer | Retail channel for garden tools, outdoor living, and landscaping-related products | koctas.com.tr | Category Buyer, Merchandising Manager, Sourcing Manager | Strong Market Fit, Attendance Not Confirmed |
| Bauhaus Turkey | DIY / retail buyer | Potential buyer for garden and outdoor product assortments | bauhaus.com.tr | Buying Manager, Category Manager, Retail Procurement | Strong Market Fit, Attendance Not Confirmed |
| YDA Group | Infrastructure / development buyer | Airport, real estate, and infrastructure projects can include landscaped external works | ydagrup.com | Procurement Director, Project Manager, Development Executive | Strong Market Fit, Attendance Not Confirmed |
| Rixos Hotels | Hospitality operator | Resorts and hotels require outdoor landscaping, irrigation, and maintenance services | rixos.com | Facilities Manager, Procurement Lead, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| IKEA Turkey | Retail / facilities buyer | Large-format retail sites often require exterior landscaping and site services | ikea.com.tr | Facilities Director, Procurement Manager, Store Development Lead | Strong Market Fit, Attendance Not Confirmed |
| Akkök Holding | Industrial / corporate buyer | Corporate campuses and industrial sites may need landscape services and site upgrades | akkokholding.com | Procurement Director, Facilities Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| TAV Airports | Infrastructure operator | Airports use landscaping for terminals, access roads, and grounds maintenance | tavairports.com | Procurement Manager, Facilities Director, Project Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Procurement Director / Head of Procurement | Procurement | Director / VP | Owns supplier selection and buying strategy for landscape-related purchases |
| 2 | Strategic Sourcing Manager | Sourcing | Manager / Senior Manager | Evaluates suppliers, pricing, and contractual terms |
| 3 | Category Manager / Buying Manager | Merchandising / Procurement | Manager | Highly relevant for retail, garden, and materials purchasing |
| 4 | Operations Director / Operations Manager | Operations | Director / Manager | Controls service delivery, site operations, and maintenance requirements |
| 5 | Facilities Director / Facilities Manager | Facilities | Director / Manager | Responsible for site condition, grounds, and external asset upkeep |
| 6 | Project Director / Project Manager | Project Delivery | Director / Manager | Influences landscape scope in development and infrastructure projects |
| 7 | Landscape Architect / Urban Planner | Design / Planning | Professional / Senior Professional | Influences specifications, materials, and project recommendations |
| 8 | Government Procurement Officer / Contracting Officer | Public Procurement | Officer / Manager | Key for public landscaping tenders and framework agreements |
| 9 | Business Development Director | Commercial | Director | Useful for partnership-building, channel expansion, and export deals |
| 10 | Supply Chain Manager / Logistics Manager | Supply Chain | Manager | Important for import, distribution, inventory, and lead-time management |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Landscape scope is often tied to building and site development projects | Developers, contractors, project delivery teams |
| 2 | Government Administration | Public parks and urban beautification are major demand drivers | Municipal procurement and public works teams |
| 3 | Real Estate | Developers and property operators need landscape packages and maintenance | Project procurement and asset management |
| 4 | Retail | Retail channels buy garden, outdoor, and seasonal products | Category buyers and merchandisers |
| 5 | Wholesale | Distributors and wholesalers are core channels for plant and materials trade | Importers, distributors, resellers |
| 6 | Import & Export | Official positioning emphasizes export and international trade | Cross-border sourcing and agency partnerships |
| 7 | Agriculture | Ornamental plant and nursery supply is adjacent to agricultural production | Growers, nurseries, plant suppliers |
| 8 | Facilities Services | Grounds maintenance and site upkeep are recurring demand categories | Facility managers and service contractors |
| 9 | Leisure, Travel & Tourism | Hotels, resorts, and visitor destinations require landscape design and upkeep | Hospitality operators and venue teams |
| 10 | Wholesale | Supports channel sales for plants, garden materials, and accessories | Distributor and dealer networks |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official site does not publish a verified public attendance figure in the supplied content | Use post-registration and exhibitor counts for validation if released |
| Exhibitor count | Not publicly confirmed | Unconfirmed | Event website references an exhibitor list for 2025, but no verified current-year count was provided | Potential indicator of active market demand |
| Buyer count | Not publicly confirmed | Unconfirmed | No verified current-year buyer list supplied | Buyer-side profiling should rely on attendee registration and exhibitor matchmaking data if released |
| Speaker count | Not publicly confirmed | Unconfirmed | The website references a WUP Symposium but no speaker roster was supplied | Conference-style content may improve lead quality |
| Historical attendance | Not verified in supplied source text | Unavailable | Official website mentions 2025 materials and post-show report, but no numeric historical data was included here | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable vendors, competitive pricing, supply continuity | Meet buyers responsible for annual and project-based purchasing | Supplier introductions, RFQ support, contract pricing |
| Landscape materials | Hardscape, pavers, soil, aggregates, edging, outdoor fixtures | Display product samples and technical specifications | Material supply, distribution, manufacturing |
| Ornamental plants | Nursery stock, seasonal plants, plant health, logistics | Connect with importers, wholesalers, and retail buyers | Grower partnerships, brokerage, distribution |
| Public projects | Tender-compliant solutions and lifecycle value | Engage municipalities and government contractors | Specification support, compliance documents, bid packaging |
| Retail and distribution | Category expansion, seasonal demand planning, margin improvement | Target retail buyers and channel partners | Private label, wholesale packs, distribution agreements |
| Education and networking | Market knowledge, supplier discovery, project inspiration | Use symposiums and exhibitor interactions to build pipeline | Presentations, demos, case studies, seminars |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | The event is tightly aligned to landscaping, plants, materials, and related buying functions. |
| Decision-maker availability | Medium to High | Likely to attract procurement, sourcing, project, and operations roles, though confirmed attendee data is limited publicly. |
| Data collection potential | Medium | Strong if exhibitor list, registration, or symposium materials are published; limited if only general website content is available. |
| Apollo targeting potential | High | Good fit for industries such as Construction, Real Estate, Government Administration, Retail, and Wholesale. |
| Geographic targeting potential | High | Excellent for Turkey, Istanbul, Marmara Region, and export corridors into neighboring markets. |
| Best outreach approach | Direct B2B outreach | Use targeted email and LinkedIn outreach to procurement, project, and category leaders. |
| Overall lead quality | High | Strong niche B2B event with clearly defined buyer categories and commercial relevance. |
| Best use case | Lead generation, account targeting, buyer profiling | Useful for attendee list sales, exhibitor prospecting, distributor targeting, and supplier sales campaigns. |
| Limitations / risks | Attendance data limited publicly | No verified public count of visitors, buyers, or speakers was supplied in the source text. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction, Real Estate, Government Administration, Retail, Wholesale, Import & Export, Facilities Services, Hospitality, Agriculture | Capture the most likely buying organizations for landscape products and services |
| Departments | Procurement, Purchasing, Operations, Facilities, Project Management, Supply Chain, Merchandising | Reach the functions most likely to control or influence purchases |
| Seniority | Manager, Senior Manager, Director, VP, C-level for large organizations | Prioritize decision-makers and budget holders |
| Job titles | Procurement Director, Category Manager, Facilities Manager, Operations Director, Project Manager, Landscape Architect, Supply Chain Manager, Purchasing Manager, Tender Officer | Build highly relevant outreach lists for event-based sales |
| Geography | Turkey, Istanbul, Marmara Region, Balkans, MENA, Caucasus, Central Asia | Match the event’s host market and export-oriented reach |
| Employee size | 11–50, 51–200, 201–500, 501–1000, 1000+ | Include both smaller specialist suppliers and large public/private buyers |
| Keywords | landscaping, parks, gardens, ornamental plants, urban design, site works, horticulture, grounds maintenance, irrigation | Refine accounts with direct event-topic relevance |
| Company type | Private companies, public agencies, contractors, developers, distributors, retailers | Capture all major buyer archetypes for the event |
Suggested Apollo Search Logic: Use combinations such as (landscaping OR horticulture OR parks OR gardens OR ornamental plants OR grounds maintenance) AND (procurement OR purchasing OR facilities OR operations OR project manager OR category manager) with geography filters for Turkey, Istanbul, and adjacent export markets.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Landscape Istanbul Fair official website | Official organizer website | Event name, 2026 dates, venue, city, purpose, organizer, visitor/exhibitor positioning, WUP Symposium references, exhibitor list 2025 reference | Very High |
| Istanbul Expo Center | Venue reference | Venue naming consistency with official event page | High |
| Athena Fuarcılık A.Ş. contact / imprint details on official event site | Organizer imprint | Organizer identity and Turkey control notice | Very High |
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