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About this event
Land Leisure & Tourism Show 2026
Overview
The Land Leisure & Tourism Show (2026) is a UK-based event built around the overlapping ecosystems of land use, leisure experiences, and tourism-related businesses. While the event spans multiple visitor journeys, the official website highlights dedicated show features designed to support both discovery and active engagement during the show.
Based on the official website navigation and on-page feature names, the show appears structured to include staged content, on-floor villages or zones, a startup-focused area, and a set of curated trails and business innovation programming. This makes the event particularly relevant for organisations that operate in rural economy markets, hospitality and leisure development, and tourism-led property or farm-adjacent businesses.
Key show features (as highlighted by the official site)
- Land Leisure & Tourism Stage – a featured stage area, likely used for talks, discussions, and visitor-facing programming aligned to the event’s core themes.
- Start up hub – a focused area intended to spotlight new businesses and early-stage companies relevant to land, leisure, and tourism opportunities.
- Holiday Park Village – a themed visitor zone likely oriented around holiday parks and the operator ecosystem (development, operations, visitor experience, and related services).
- New product trail – a curated route that helps visitors discover newly launched products and innovations on the exhibitor floor.
- Farm Business Innovation – a business-oriented feature space focused on innovation in farm and rural enterprise contexts, with a likely emphasis on practical application.
- Seminar Programme – indicates structured seminar sessions that support deeper learning and industry discussion.
Why visitors come
Visitors can reasonably expect to engage with a mix of practical learning and product discovery across land, leisure, and tourism topics. The presence of a seminar programme, a stage, and multiple themed zones suggests the show is not only about exhibitions, but also about guided content that connects attendees with relevant strategies, tools, and service providers.
For attendees exploring new offerings or partnerships, the “new product trail” and the themed village areas provide a more structured way to evaluate what exhibitors offer in context—especially where visitor journeys are aligned to holiday parks and rural enterprise innovation.
Exhibitor and partnership context
The official website includes sections dedicated to exhibiting (“Why Exhibit?”, exhibitor FAQs, exhibitor brochures, and an exhibitor knowledge hub), and it lists exhibitor-focused content such as exhibitor news & insights and a dedicated exhibitor zone login. This indicates the event supports exhibitor enablement and ongoing engagement beyond just the on-floor presence.
Data availability note
The provided official website excerpt confirms the event title (Land Leisure & Tourism Show 2026) and the country (the UK), but it does not include specific details for the venue/city or the dates. Those fields remain blank rather than being guessed.
Data sheet
Land Leisure & Tourism Show – Event Attendee & Buyer Profile Analysis
Event date: 4–5 November 2026
Location: NEC, Birmingham, United Kingdom
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | Land Leisure & Tourism Show 2026 |
| Event Date | 4–5 November 2026 |
| Event Status | Upcoming |
| Venue | NEC |
| City | Birmingham |
| State / Region | West Midlands |
| Country | United Kingdom |
| Organizer | Agriconnect |
| Official Event Website | www.lltshow.com |
| Event Type | Trade show, exhibition, conference, networking event |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality; Agriculture & Forestry; Business Services; Home & Office |
| Audience Reach | National with UK-wide supplier and operator appeal |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; current-year attendance total not publicly confirmed |
| Main Purpose of Event | To connect land, leisure, tourism, holiday park, and visitor attraction professionals with suppliers, innovations, education, and commercial opportunities. |
About the Event
The Land Leisure & Tourism Show is a specialist UK trade event focused on the business of holiday parks, visitor attractions, leisure destinations, and wider tourism operations. The official site positions the show as a platform for visitors to discover new products, attend seminars, and connect with industry suppliers through features such as the Land Leisure & Tourism Stage, Start Up Hub, Holiday Park Village, and New Product Trail.
The event matters because it brings together commercial operators, owners, managers, and solution providers who influence purchasing across accommodation, site infrastructure, guest experience, operations, and business growth. It is relevant for B2B lead generation, supplier discovery, partnership building, and prospecting into tourism and leisure businesses that actively invest in upgrades, innovation, and operational efficiency.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Holiday park operators and owners | Holiday park groups, caravan park operators, resort owners | Decision-makers for site investment, accommodation, guest amenities, and park upgrades | High-value buyers for park infrastructure, guest experience, utilities, and operating solutions |
| Visitor attraction operators | Attractions, heritage sites, family entertainment venues, outdoor leisure attractions | Operators and commercial managers shaping spend on tickets, facilities, exhibits, and visitor flow | Relevant for experience design, ticketing, security, signage, and facility upgrades |
| Tourism destination leaders | Destination management organisations, local tourism bodies, resort regions | Influence destination marketing, partnership, and visitor development budgets | Useful for marketing services, platforms, analytics, and visitor growth solutions |
| Procurement and sourcing teams | Large park groups, leisure operators, attractions, hospitality groups | Formal vendor selection, contract negotiation, and supplier onboarding | Strong fit for vendors with repeatable B2B offerings and contract-based sales |
| Operations and facilities leaders | Site operations, facilities, maintenance, estates, asset management teams | Influence equipment, maintenance, utilities, safety, and site improvement decisions | High relevance for infrastructure, maintenance services, and facility management suppliers |
| Commercial and sales leaders | Revenue management, commercial directors, sales and marketing teams | Drive occupancy, bookings, pricing, partnerships, and campaign investment | Relevant for booking platforms, CRM, digital marketing, and revenue tools |
| Small and medium enterprise owners | Independent attractions, glamping sites, farm attractions, rural tourism businesses | Owner-led buying with fast decisions and high interest in practical solutions | Good for affordable, demonstrable, and quick-to-deploy supplier offerings |
| Consultants and advisors | Leisure consultants, tourism advisors, planning and development advisers | Influence project specifications, vendor recommendations, and procurement pathways | Useful multiplier audience for suppliers seeking referrals and project introductions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Birmingham | Local and West Midlands operators, suppliers, advisers | Medium | Strong accessibility via NEC and rail/road links |
| Host region: West Midlands | Regional leisure, tourism, and hospitality buyers | Medium to High | Central UK location supports regional draw |
| Nearby business hubs | London, Manchester, Leeds, Bristol, East Midlands, South West, North West | Medium | Likely to attract multi-site operators and national supplier networks |
| National UK reach | Holiday parks, attractions, tourism operators, distributors, consultants | High | Primary market is UK domestic; event appears to be nationally relevant |
| International reach | Limited but possible attendance from Ireland and nearby European suppliers | Low to Medium | No official international attendance data publicly confirmed |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| National | Primary classification | The show is positioned for UK land, leisure, and tourism professionals and suppliers, with Birmingham supporting nationwide access. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Away Resorts | Holiday park operator | Multi-site operator with recurring need for park infrastructure, guest experience, and operational suppliers | awayresorts.co.uk | Procurement Director; Operations Director; Estates Manager; Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Parkdean Resorts | Holiday park operator | Large UK holiday park group with purchasing needs across accommodation, maintenance, and guest services | parkdeanresorts.co.uk | Chief Procurement Officer; Head of Procurement; Facilities Director; Revenue Manager | Strong Market Fit, Attendance Not Confirmed |
| Haven | Holiday park operator | Major operator with ongoing supplier demand for site operations, customer experience, and capital projects | haven.com | Procurement Manager; Operations Manager; Facilities Director; Programme Manager | Strong Market Fit, Attendance Not Confirmed |
| Butlin’s | Resort and leisure operator | Large leisure destination operator purchasing across guest services, facilities, and entertainment | butlins.com | Operations Director; Procurement Lead; Category Manager; Technical Services Manager | Strong Market Fit, Attendance Not Confirmed |
| Center Parcs UK & Ireland | Leisure resort operator | Premium resort business with significant spend on facilities, guest experience, and sustainability | centerparcs.co.uk | Director of Procurement; Sustainability Manager; Facilities Director; Operations Director | Strong Market Fit, Attendance Not Confirmed |
| Bourne Leisure | Leisure and holiday park operator | Relevant for park supply chain, facilities, digital booking, and guest services solutions | bourneleisure.co.uk | Procurement Director; IT Director; Operations Director; Facilities Manager | Strong Market Fit, Attendance Not Confirmed |
| John Fowler Holidays | Holiday park operator | Independent operator with practical buying needs and fast procurement cycles | johnfowlerholidays.com | Managing Director; Operations Manager; Procurement Manager; Site Director | Strong Market Fit, Attendance Not Confirmed |
| Pitchup.com | Tourism booking platform | Online channel partner for campsites, glamping, and outdoor accommodation providers | pitchup.com | Partnerships Director; Commercial Director; Business Development Manager; Product Manager | Strong Market Fit, Attendance Not Confirmed |
| The Camping and Caravanning Club | Membership and site operator | Relevant for site services, booking systems, membership engagement, and facility upgrades | campingandcaravanningclub.co.uk | Operations Director; Procurement Lead; Head of Estates; Digital Director | Strong Market Fit, Attendance Not Confirmed |
| The Caravan and Motorhome Club | Membership and site operator | Potential buyer for park services, member amenities, digital tools, and site management solutions | caravanclub.co.uk | Head of Procurement; IT Director; Facilities Director; Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| Go North Wales | Destination marketing organisation | Destination body likely to engage with marketing, visitor growth, and tourism partnership suppliers | gonorthwales.co.uk | Head of Marketing; Partnerships Manager; Tourism Development Manager; Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| VisitEngland | Tourism body | National tourism stakeholder relevant to policy, destination development, and sector engagement | visitengland.com | Partnerships Director; Policy Lead; Tourism Development Manager; Senior Programme Manager | Strong Market Fit, Attendance Not Confirmed |
| National Trust | Visitor attraction and estate operator | Large estate and visitor-facing organisation with broad operational, facilities, and procurement needs | nationaltrust.org.uk | Procurement Manager; Facilities Director; Estates Manager; Visitor Operations Manager | Strong Market Fit, Attendance Not Confirmed |
| TUI UK & Ireland | Travel operator | Potential partner and buyer for tourism distribution, attractions, and destination services | tui.co.uk | Commercial Director; Partnerships Manager; Product Manager; Business Development Director | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / Director | Owns supplier strategy, contract awards, and major spend categories |
| 2 | Operations Director | Operations | Director | Oversees site performance, vendor requirements, and service delivery |
| 3 | Facilities Director / Estates Manager | Facilities / Estates | Director / Manager | Controls infrastructure, maintenance, and upgrade projects |
| 4 | Commercial Director / Revenue Manager | Commercial | Director / Manager | Responsible for growth, pricing, and monetisation tools |
| 5 | Category Manager / Strategic Sourcing Manager | Procurement | Manager | Evaluates suppliers and manages category-specific buying |
| 6 | IT Director / Digital Director | Technology | Director | Owns booking systems, CRM, data, and digital transformation tools |
| 7 | Partnerships Director / Business Development Manager | Partnerships / Growth | Director / Manager | Important for venue partnerships, channel sales, and distribution deals |
| 8 | Marketing Director / Head of Marketing | Marketing | Director / Head | Key buyer for tourism marketing, CRM, content, and visitor acquisition tools |
| 9 | Programme Manager / Project Manager | PMO / Development | Manager | Coordinates refurbishments, expansions, and rollout projects |
| 10 | Sustainability Manager | ESG / Sustainability | Manager | Influences energy, waste, water, and environmental investments |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Hospitality | Direct fit for resorts, parks, visitor-facing accommodation, and guest services | Guest experience, operations, amenities, booking, and property solutions |
| 2 | Leisure, Travel & Tourism | Core event audience and sector ecosystem | Destination services, distribution, visitor acquisition, and partnerships |
| 3 | Retail | Relevant for onsite retail, merchandising, and visitor commerce | Retail systems, POS, merchandising, and product supply |
| 4 | Facilities Services | Strong fit for cleaning, maintenance, and operational support suppliers | Site maintenance, cleaning, grounds, and outsourced services |
| 5 | Construction | Park expansion, refurbishment, accommodation builds, and fit-out needs | Build, renovation, modular units, and project delivery |
| 6 | Business Supplies & Equipment | Cross-functional equipment and operational procurement | General commercial supplies, tools, and workplace equipment |
| 7 | Information Technology & Services | Digital bookings, CRM, analytics, and operational software are highly relevant | SaaS, systems integration, automation, and data platforms |
| 8 | Environmental Services | Sustainability, waste, and resource management are important in leisure sites | Waste, recycling, water management, and compliance solutions |
| 9 | Consumer Goods | Visitor-facing product and amenity sourcing | Onsite product categories, gifts, and guest consumables |
| 10 | Import & Export | Relevant for sourcing equipment, fixtures, and leisure products | Product sourcing, distribution, and supply chain partnerships |
| 11 | Marketing & Advertising | Destination promotion and visitor acquisition are central to tourism growth | Campaigns, media buying, creative, and performance marketing |
| 12 | Computer Software | Booking, CRM, POS, property, and operations software buyers attend this type of show | Vertical SaaS, booking engines, CRM, analytics, and automation |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Organizer website reviewed; no public total found in supplied official content | Use as a lead-generation event, but do not rely on a verified headcount |
| Exhibitor count | Not publicly confirmed in supplied content | Unavailable | Official event page content provided | Exhibitor list should be checked on the live exhibitor directory before prospecting |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer total provided | Potential buyer coverage is inferred from sector positioning |
| Speaker count | Not publicly confirmed in supplied content | Unavailable | Seminar programme is listed, but count not supplied | Check the live seminar programme for current-year speaker targets |
| Sponsor count | Not publicly confirmed in supplied content | Unavailable | Sponsors & Supporters page referenced, but no count supplied | Potential for partner and sponsor outreach exists |
| Historical attendance | Not publicly confirmed from supplied source text | Unavailable | No prior-year numeric evidence included in the provided official content | Attendance figure not publicly confirmed by the organizer. |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers and competitive pricing | Meet procurement and sourcing teams on-site | Vendor management, contract services, equipment supply |
| Technology | Better bookings, CRM, analytics, and reporting | Demonstrate software benefits for revenue and operations | Booking engines, CRM, BI dashboards, automation |
| Sustainability | Lower energy, waste, and environmental impact | Target ESG and facilities stakeholders | Energy management, recycling, water efficiency |
| Infrastructure | Refurbishment, expansion, and site improvement | Showcase practical upgrade solutions | Modular structures, fit-out, maintenance, civils |
| Guest Experience | Improve visitor satisfaction and onsite spend | Engage commercial and marketing decision-makers | Signage, POS, attractions, catering, loyalty tools |
| Workforce and operations | Staffing, efficiency, and service consistency | Target operations leaders and HR-adjacent stakeholders | Staffing, scheduling, training, workflow tools |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Strong concentration of operators, owners, and commercial decision-makers in a clearly defined sector |
| Decision-maker availability | High | Likely attendance by directors, heads of procurement, and senior operations leaders |
| Data collection potential | Medium | Useful for exhibitor and sponsor outreach; current-year attendance lists are not publicly confirmed in supplied content |
| Apollo targeting potential | Very High | Clear buyer titles, industries, and company types are available for precise segmentation |
| Geographic targeting potential | High | Strong UK regional and national targeting opportunity, especially in tourism hubs and multi-site operators |
| Best outreach approach | Very High | Pre-event email, phone, LinkedIn, and appointment-setting targeted at procurement and operations stakeholders |
| Overall lead quality | High | Good fit for lead generation, supplier outreach, and account-based marketing into leisure and tourism operators |
| Best use case | Lead list building and buyer profiling | Strong for exhibitor prospecting, partner discovery, and targeted outbound campaigns |
| Limitations / risks | No public current-year attendee count in supplied content | Buyer list validation should rely on the live exhibitor/visitor directory, if published |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Hospitality; Leisure, Travel & Tourism; Facilities Services; Construction; Information Technology & Services; Environmental Services; Marketing & Advertising; Business Supplies & Equipment | Capture the core buyer base and adjacent service providers |
| Departments | Procurement; Operations; Facilities; Commercial; IT; Marketing; Partnerships; Sustainability | Reach the people most likely to evaluate suppliers |
| Seniority | Manager; Director; VP; CXO; Head | Prioritise decision-makers and budget owners |
| Job titles | Procurement Director, Head of Procurement, Operations Director, Facilities Director, Estates Manager, Commercial Director, Revenue Manager, IT Director, Digital Director, Marketing Director, Partnerships Manager | Precision targeting for ABM and attendee list building |
| Geography | United Kingdom; England; West Midlands; regional tourism hubs | Focus on UK market with national reach |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,000+ | Covers independents, mid-market operators, and large groups |
| Keywords | holiday park, leisure resort, tourism, visitor attraction, campground, glamping, caravan park, hospitality operations, destination marketing | Refine searches around the event’s core commercial language |
| Company type | Privately held; public company; association; nonprofit; government-adjacent tourism body | Broaden reach to operators and destination organizations |
| Technologies | Booking software, CRM, POS, facility management, analytics, sustainability tools | Useful for tech vendors and integrations targeting operators |
Suggested Apollo Search Logic: (industry: Hospitality OR "Leisure, Travel & Tourism" OR "Facilities Services" OR Construction) AND (title contains "Procurement" OR "Operations" OR "Facilities" OR "Commercial" OR "IT" OR "Marketing") AND (country: United Kingdom) AND (employee size: 11-1000+), with keywords such as "holiday park", "visitor attraction", "tourism", "glamping", and "caravan park".
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Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Land Leisure & Tourism Show official website | Official organizer website | Event name, 2026 edition, show features, organizer identity, and sector positioning | High |
| Agriconnect | Organizer website | Organizer identity and event ownership context | High |
| NEC Birmingham | Venue website | Venue identity and city context | High |
| Why Visit? page | Official event page | Visitor proposition and audience relevance | High |
| Why Exhibit? page | Official event page | Commercial relevance for exhibitors and suppliers | High |
| Exhibitor List page | Official event directory | Would verify current-year exhibitors if live data is published | Medium to High |
| Seminar Programme page | Official agenda page | Confirms educational and speaker-led content format | High |
| Sponsors & Supporters page | Official partner page | Would verify supporting organizations if current-year listings are published | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to Land Leisure & Tourism Show — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds