CategoryHome & Office
kuchenwohtrends - trade fair for kitchen, dining, living
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to kuchenwohtrends - trade fair for kitchen, dining, living — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds
About this event
küchenwohntrends — Trade fair for furnishing & kitchen (Salzburg)
28 to 30 April 2027 — küchenwohntrends brings together the kitchen and furnishing industry for a high-impact trade fair in the heart of the German-speaking region. As the event positions itself as the largest trade fair for furnishing & kitchen, it serves as a central industry meeting place where manufacturers, suppliers, and kitchen specialists come together to exchange ideas, showcase innovations, and strengthen business relationships.
The trade fair focuses specifically on furnishing and kitchen solutions and is held in Salzburg, Austria. Over multiple days, participants use the event as an important platform to present new products, build partnerships, and stay close to market trends—making it a key appointment for the kitchen retail sector and the wider furnishing industry.
Why küchenwohntrends matters
- Industry-leading platform for furnishing & kitchen professionals in the German-speaking region
- Strategic business atmosphere designed for meaningful conversations between exhibitors and trade partners
- Product and trend showcase that helps companies present innovations and reinforce relationships with retail partners
- Networking and industry exchange at a recurring annual highlight for the sector
Data sheet
küchenwohntrends – Event Attendee & Buyer Profile Analysis
Event date: 28–30 April 2027
Location: Salzburg, Austria
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Event Name | küchenwohntrends |
| Event Date | 28–30 April 2027 |
| Event Status | Upcoming |
| Venue | Messe Salzburg |
| City | Salzburg |
| State / Region | Salzburg |
| Country | Austria |
| Organizer | Not explicitly stated in the provided official excerpt; official event website operates under kuechenwohntrends.at |
| Official Event Website | kuechenwohntrends.at |
| Event Type | Trade fair / B2B industry exhibition |
| Primary Category | Home & Office |
| Secondary Applicable Categories | Building & Construction; Hospitality; Industrial Engineering; Packing & Packaging |
| Audience Reach | Primarily regional with strong German-speaking DACH reach; cross-border industry relevance |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Medium for event positioning; low for exact footfall because no public organizer-confirmed attendance number was provided in the available official excerpt |
| Main Purpose of Event | B2B sourcing, product presentation, dealer relationship building, trend showcase, and business development for kitchen, furnishing, and living solutions |
About the Event
küchenwohntrends is a specialist trade fair for furnishing and kitchen solutions in Salzburg, positioned as a key meeting point for the German-speaking kitchen and interior furnishing market. The official website describes it as the “largest trade fair for furnishing & kitchen in the German-speaking region,” indicating a strong commercial focus on product launch, retail relationships, and industry networking.
The event is especially relevant to kitchen studios, furniture retailers, buying groups, distributors, manufacturers, and related service providers seeking to connect with decision-makers in product selection, merchandising, procurement, and retail partnerships. For suppliers, the show offers direct access to the kitchen and furnishing channel, making it useful for lead generation, channel development, and seasonal order discussions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Kitchen retail buying groups | Kitchen dealer networks, retail alliances, franchise groups | Assortment selection, preferred supplier decisions, channel alignment | High-value target for manufacturers seeking distribution and repeat orders |
| Kitchen studios and showroom owners | Independent kitchen studios, premium retailers, regional showrooms | Product sourcing, brand selection, display decisions | Strong fit for appliances, fittings, accessories, surfaces, and furniture systems |
| Furniture and home retail buyers | Furniture chains, home concept stores, interior retailers | Merchandising, product assortment, vendor onboarding | Relevant for cross-sell into living and furnishing categories |
| Importers / distributors | Regional distributors, international importers, wholesale partners | Catalog expansion, supplier selection, route-to-market decisions | Important for new-market penetration and exclusive distribution discussions |
| Architects / interior planners | Design firms, interior architecture practices, project planners | Specification influence, brand recommendation, project selection | Influence on premium material, systems, and solution specifications |
| Manufacturers / product managers | Kitchen appliance brands, accessories, fixtures, furniture systems | Competitive intelligence, product launch, partner development | Attended for networking, trend monitoring, and sales channel growth |
| Procurement / sourcing teams | Retail group procurement, purchasing managers, category buyers | Supplier qualification, commercial negotiation, pricing | Highly relevant for suppliers with repeat-order models and channel programs |
| Media / trade press / associations | Industry publishers, association leaders, market commentators | Coverage, advocacy, event amplification | Useful for branding, launches, and reputation-building |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Salzburg | Local retailers, showroom operators, design professionals | Medium | Convenient regional access for one- to two-day visits |
| Host state / region: Salzburg and neighboring Austrian states | Austrian kitchen and furniture trade, distributors, installers | High | Core regional buyer base likely comes from western and central Austria |
| Nearby business hubs | Munich, Linz, Vienna, Innsbruck, Upper Bavaria | High | Strong trade corridor into southern Germany and western Austria |
| National reach: Austria | National retail groups, buying associations, manufacturers | High | Useful for suppliers seeking coverage across Austrian dealer networks |
| International reach: DACH / German-speaking Europe | German and Swiss buyers, importers, brands, retail groups | Medium to High | Official positioning emphasizes the German-speaking region |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Regional | Primary classification | The Salzburg location naturally supports strong attendance from Austria and nearby southern German-speaking markets. |
| Secondary reach: National + Cross-border | Expanded reach | The event’s “German-speaking region” positioning suggests buyers beyond Austria, especially from Germany and possibly Switzerland. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| KüchenTreff | Kitchen retail buying group | Strong buyer influence for kitchen studios and supplier programs | kuechentreff.de | Managing Director, Purchasing, Category Management, Retail Partnerships | Prior-Year Participation Evidence |
| systemceram GmbH & Co. KG | Kitchen / ceramic solutions supplier | Relevant as an industry participant with retail/channel relationships | systemceram.de | Sales Director, Key Account Manager, Channel Manager | Prior-Year Participation Evidence |
| HORST VOGT GmbH | Kitchen accessories supplier | Connected to the kitchen retail channel and dealer relationships | vogt.de | Managing Director, Sales, Business Development, Trade Marketing | Prior-Year Participation Evidence |
| ORANIER | Kitchen appliance brand | Trade fair participant with retailer and distributor relevance | oranier.com | CEO, Sales Director, Export Manager, Key Account Manager | Prior-Year Participation Evidence |
| Amica International GmbH | Appliance brand | Strong commercial relevance for retail buyers and channel partners | amica-international.de | Sales & Marketing Director, Trade Sales, Country Manager | Prior-Year Participation Evidence |
| Quooker Deutschland GmbH | Premium kitchen water solution brand | Relevant for premium retail and showroom sales | quooker.de | Managing Director, Sales, Retail Partnerships, Business Development | Prior-Year Participation Evidence |
| Naber | Kitchen accessories brand | Channel-focused company with direct dealer and showroom relevance | naber.com | Managing Director, Product Management, Sales, Trade Marketing | Prior-Year Participation Evidence |
| STRASSER Steine | Natural stone / kitchen surfaces supplier | Relevant for premium kitchen and furnishing decision-makers | strasser-steine.at | CEO, Sales Director, Specification Manager, Retail Sales | Prior-Year Participation Evidence |
| Messe Salzburg / venue ecosystem | Event / venue stakeholder | Useful for event operations, sponsorship, and venue-led visitor data | messezentrum-salzburg.at | Event Operations, Venue Sales, Partnership Management | Confirmed Government / Procurement Organization |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Managing Director / CEO | Executive | C-level | Approves partnerships, distribution, and strategic supplier decisions |
| 2 | Chief Procurement Officer / Head of Procurement | Procurement | C-level / VP | Relevant for supplier onboarding and category buying |
| 3 | Category Manager / Buying Manager | Merchandising / Buying | Manager | Owns assortment selection and supplier comparisons |
| 4 | Sales Director / Channel Sales Director | Sales | Director | Critical for trade partnerships, distribution, and account growth |
| 5 | Product Manager / Head of Product | Product | Manager / Director | Tracks new product launches and market fit |
| 6 | Retail Partnerships Manager | Partnerships / Sales | Manager | Manages showroom and dealer relationships |
| 7 | Interior Designer / Specification Consultant | Design / Specification | Professional / Senior | Influences brand and material specification |
| 8 | Operations Director / Store Operations | Operations | Director | Evaluates implementation, service, and roll-out practicality |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Furniture | Core overlap with kitchen, furnishing, and living concepts | Retail buyers, showroom networks, product sourcing |
| 2 | Construction | Relevant for fit-out, kitchen build, and project-based furnishing | Project buyers, contractors, specification teams |
| 3 | Building Materials | Surfaces, fixtures, components, and material systems are highly relevant | Material specifiers and retail channel partners |
| 4 | Retail | Retail buyers and category managers are a primary audience | Assortment, merchandising, and vendor onboarding |
| 5 | Wholesale | Distributors and wholesale buyers support trade-channel growth | Distributor recruitment and territory coverage |
| 6 | Import & Export | Cross-border sourcing and market entry are highly relevant | International distributors and importers |
| 7 | Consumer Goods | Home and kitchen product brands often sit in this segment | Consumer brand retail and trade channel development |
| 8 | Design | Design-led products and specification-based selling matter here | Interior design influencers and project buyers |
| 9 | Management Consulting | Industry advisors and retail consultants may attend for market insight | Advisory and transformation support |
| 10 | Architecture & Planning | Specification and project influence in kitchens and interiors | Architectural influencers and project procurement |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable | Official website excerpt did not provide an attendance number | Do not use as a hard attendance claim |
| Exhibitor count | Not publicly confirmed in the provided official excerpt | Unavailable | Official website references a 2025 exhibitor directory but no count in the provided text | Use directory review for later validation |
| Buyer count | Not publicly confirmed | Unavailable | No official buyer metric provided | Likely a trade-only audience mix |
| Speaker count | Not publicly confirmed | Unavailable | Podium Events are listed, but count not provided in the excerpt | Likely curated industry talks rather than a conference-scale speaker program |
| Historical attendance | Available on site materials, but not confirmed in the provided text | Historical reference only | Official site references 2025 list, magazine, and statements from industry participants | Useful for verifying participation patterns, not current footfall |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Product innovation | New models, finishes, systems, and differentiators | Launch meetings, demo appointments, partner previews | Kitchen systems, accessories, appliances, surfaces |
| Retail channel development | Dealers, studios, and regional distribution | Dealer recruitment and account expansion | Trade programs, margin structure, merchandising support |
| Design and specification | Aesthetic quality and project-ready solutions | Architect and designer engagement | Premium materials, finishes, and custom solutions |
| Order-taking / sourcing | Reliable supply and commercial terms | Meetings with buyers focused on next-season purchasing | Catalogs, price lists, MOQ programs, distributor support |
| Living / furnishing crossover | Cross-sell into adjacent home categories | Broaden account value beyond kitchen-only lines | Furniture, accessories, storage, home organization |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The event is tightly aligned to kitchen, furnishing, retail, and channel-buying audiences. |
| Decision-maker availability | High | Trade fairs of this type usually draw owners, buyers, and sales leaders, though exact attendee composition is not publicly verified. |
| Data collection potential | Medium | Good for exhibitor and speaker research; current attendee list availability is not confirmed in the provided official content. |
| Apollo targeting potential | High | Strong fit for retail, furniture, building materials, wholesale, and design-related prospecting. |
| Geographic targeting potential | High | Clear DACH and Austrian regional targeting opportunities around Salzburg and neighboring business hubs. |
| Best outreach approach | Multi-touch pre-show and onsite follow-up | Target trade buyers, distributors, showroom owners, and category managers with appointment-driven outreach. |
| Overall lead quality | High | Excellent industry fit for B2B lead generation, particularly for kitchen and home-furnishing suppliers. |
| Best use case | Attendee list building and buyer profiling | Useful for lead sourcing, dealer recruitment, and channel expansion campaigns. |
| Limitations / risks | No public current-year attendee list in the provided excerpt | Exact buyer names, attendance count, and exhibitor totals should not be assumed without directory validation. |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Furniture, Retail, Wholesale, Building Materials, Construction, Design, Import & Export, Consumer Goods, Architecture & Planning, Management Consulting | Align targets with kitchen, furnishing, and channel-buying profiles |
| Departments | Procurement, Purchasing, Sales, Product, Merchandising, Operations, Business Development, Partnerships | Reach decision-makers and influencers |
| Seniority | Owner, Partner, CXO, VP, Director, Head, Manager | Prioritize business owners and commercial leaders |
| Job titles | Managing Director, CEO, Head of Procurement, Category Manager, Buying Manager, Sales Director, Retail Partnerships Manager, Product Manager, Operations Director, Interior Designer, Specification Manager | Target title-level buyers with direct purchasing or influence |
| Geography | Austria, Germany, Switzerland, Southern Germany, Bavaria, Upper Austria, Salzburg, DACH | Match the event’s regional and cross-border footprint |
| Employee size | 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000 | Captures independent studios, regional chains, and larger retail groups |
| Keywords | kitchen, furnishing, interior, showroom, retail, dealer, distributor, trade fair, category management, procurement, wholesale, surface, appliance | Narrow search to event-relevant companies and contacts |
| Company type | Privately held, partnership, retail group, distributor, manufacturer | Focus on organizations that buy, distribute, or specify products |
Suggested Apollo Search Logic: (kitchen OR furnishing OR showroom OR interior OR retail OR distributor OR wholesale OR dealer) AND (procurement OR buying OR category manager OR sales director OR managing director OR product manager OR partnerships)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| küchenwohntrends Official Website | Official organizer / event website | Event name, dates, Salzburg location, trade-fair positioning, official content themes, exhibitor directory references | High |
| Messezentrum Salzburg / Messe Salzburg | Venue source | Venue naming and location context for Salzburg trade events | High |
| Official website “Statements from the industry” page content | Official participant testimonials | Historical participation evidence for named companies and market relevance | High for quoted participation references |
| Official site navigation references: exhibitor directory, floor plan, magazine, podium events | Official event assets | Confirmed existence of supporting event materials and B2B trade-show structure | Medium to High |
🎯 Selling to this event's audience? Get a free tailored buyer list
Tell us your work email and our AI instantly builds a buyer list matched to kuchenwohtrends - trade fair for kitchen, dining, living — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
🔒 Get my buyer details Free · ~20 seconds