CategoryTravel & Tourism
Kreuzfahrt & SchiffsReisen - Cruise & Ship Travel
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About this event
Kreuzfahrt & SchiffsReisen ist eine Publikumsmesse rund um das Thema Reisen auf See und richtet sich an alle, die ihre Urlaubsplanung mit Kreuzfahrten und Schiffsreisen besonders abwechslungsreich gestalten möchten.
Als Tochtermessse der CMT (Caravaning, Motor, Touristik) reiht sich die Messe in das breite Angebot der CMT-Wochenenden ein und bildet dabei klar die Schwerpunktwelt „Meer & Schiffsreise“. Besucherinnen und Besucher entdecken hier eine Vielzahl an Reiseideen und Angeboten, um das passende Kreuzfahrt- oder Schiffsreise-Setting für ihren nächsten Urlaub zu finden.
Die Messe Stuttgart beschreibt die CMT-Tochtermessen als Erlebnisraum für ganz unterschiedliche Reise- und Urlaubswünsche – von Outdoor- und Aktivthemen über Golf und Wellness bis hin zu Kreuzfahrten und Schiffsreisen. Damit positioniert sich Kreuzfahrt & SchiffsReisen als ideale Anlaufstelle für alle, die Inspiration sammeln, konkrete Reiseangebote vergleichen und direkt mit Anbietern in Kontakt kommen möchten.
Wichtig für die Einordnung: Auf der offiziellen Seite wird außerdem hervorgehoben, dass es sich um „das zweite CMT-Wochenende“ handelt. Konkrete Datumangaben sowie genaue Veranstaltungsstätte (innerhalb der Messe Stuttgart) sind im bereitgestellten Website-Auszug nicht genannt.
Data sheet
Kreuzfahrt & SchiffsReisen - Cruise & Ship Travel – Event Attendee & Buyer Profile Analysis
Event date: 21 January 2027 – 24 January 2027
Location: Messe Stuttgart, Stuttgart, Germany
Event status: Upcoming
Research date: 2 July 2026
Event Overview
| Field | Details |
|---|---|
| Event Name | Kreuzfahrt & SchiffsReisen - Cruise & Ship Travel |
| Event Date | 21 January 2027 – 24 January 2027 |
| Event Status | Upcoming |
| Venue | Messe Stuttgart |
| City | Stuttgart |
| State / Region | Baden-Württemberg |
| Country | Germany |
| Organizer | Messe Stuttgart |
| Official Event Website | messe-stuttgart.de/kreuzfahrt/ |
| Event Type | Consumer / public travel exhibition within the CMT daughter trade fair portfolio |
| Primary Category | Travel & Tourism |
| Secondary Applicable Categories | Hospitality, Logistics & Transportation |
| Audience Reach | Primarily regional with national draw; some cross-border interest from neighboring European travel buyers and consumers |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to medium; current-year attendance figure not publicly confirmed on the official event page provided. |
| Main Purpose of Event | To showcase cruise and ship travel offers to consumers as part of the CMT daughter fairs, supporting vacation planning, tourism sales, destination marketing, and travel partnerships. |
About the Event
Kreuzfahrt & SchiffsReisen is a travel-focused daughter fair of CMT at Messe Stuttgart, positioned around cruise holidays and ship-based travel products. The official page highlights it as part of the broader CMT portfolio of themed consumer travel exhibitions, indicating a strong leisure-travel and booking-oriented environment.
The event matters for cruise lines, travel agencies, destinations, tourism boards, and travel service providers that want direct access to vacation planners and travel decision-makers. For suppliers in the cruise and tourism ecosystem, it offers a practical setting for lead generation, package promotion, partnership building, and market education, especially for consumer acquisition and travel trade outreach.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Leisure travelers / cruise shoppers | Consumers, households, travel clubs | Direct purchaser | Primary audience for cruise offers, cabins, itineraries, excursions, and booking promotions |
| Travel agency owners and advisors | Retail travel agencies, franchise agencies, OTA partners | Influencer / recommender | Can source packages, group trips, and preferred supplier relationships |
| Cruise product managers | Cruise lines, tour operators, tourism consolidators | Product / portfolio decision-maker | Interested in route performance, pricing, onboard products, and distribution |
| Tourism board and destination marketing teams | National, regional, and city tourism organizations | Partnership and promotion lead | Relevant for destination campaigns, co-marketing, and visitor acquisition |
| Group travel planners | Associations, clubs, community organizations, event travel planners | Group booking buyer | Potential buyers for charter, group cruise, and incentive travel packages |
| Travel media and bloggers | Travel publications, content creators, editors | Awareness and promotion influence | Helps amplify destinations, cruises, and exhibitor announcements |
| Mobility / transportation partners | Rail, coach, airport transfer, port logistics providers | Service partner / package enabler | Useful for bundled travel offers and last-mile travel solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Stuttgart | Local consumers, local travel advisors, regional suppliers | High | Largest immediate audience pool due to venue accessibility and city population base |
| Host region: Baden-Württemberg | Regional leisure travelers, agencies, destination marketers | High | Strong purchasing power and well-developed travel market |
| Nearby business hubs | Munich, Frankfurt, Nuremberg, Basel, Zurich corridor | Medium | Travel professionals and affluent consumer segments may attend from neighboring hubs |
| National reach: Germany | Consumers and travel trade from across Germany | Medium to high | The CMT brand supports national visibility and travel-sector relevance |
| International reach | Nearby DACH and European travel market participants | Medium | Cross-border relevance is plausible, but not publicly quantified |
| Trade corridor relevance | South Germany, Switzerland, Austria, Benelux connections | Medium | Useful for regional travel suppliers and cruise distribution partners |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary: Regional | Confirmed by event format and host location | The event is hosted in Stuttgart and promoted as part of CMT daughter fairs, making the strongest reachable audience regional to southern Germany. |
| Secondary: National | Likely | CMT has broad recognition in the German travel market, supporting national consumer and trade reach. |
| Secondary: Global | Limited / indirect | International relevance exists through cruise operators and destination suppliers, but the event is not positioned as a global B2B expo. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| TUI Deutschland | Travel operator / cruise distributor | Major German travel seller with cruise product relevance | tui.com | Product Manager, Cruise Portfolio Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| DERTOUR | Travel distributor / tour operator | Potential cruise package buyer and seller | dertour.com | Category Manager, Product Director, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| AIDA Cruises | Cruise line | Core cruise brand relevant to consumer cruise shopping | aida.de | Sales Director, Trade Marketing Manager, Distribution Manager | Strong Market Fit, Attendance Not Confirmed |
| MSC Cruises | Cruise line | Relevant for cruise booking demand and travel partnerships | msccruises.com | Regional Sales Manager, Trade Partnerships, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Costa Cruises | Cruise line | Fits cruise-focused consumer audience and trade network | costacruises.com | Commercial Director, Trade Sales Manager, Key Account Manager | Strong Market Fit, Attendance Not Confirmed |
| Hurtigruten | Expedition / cruise operator | Relevant for travel advisors and consumers seeking specialty cruises | hurtigruten.com | B2B Sales Manager, Product Manager, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Nicko Cruises | Cruise operator | German market cruise brand with direct retail relevance | nicko-cruises.de | Sales Director, Key Account Manager, Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Phoenix Reisen | Cruise / tour operator | Well-known German travel seller with cruise offerings | phoenixreisen.com | Product Director, Sales Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Lufthansa City Center | Travel agency network | Network of advisors likely to sell cruise packages | lcc.de | Managing Director, Leisure Sales Lead, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| ADAC Reisebüro | Travel retail / club travel seller | Consumer-facing travel sales channel relevant for cruise upsell | adacreisen.de | Head of Leisure Travel, Category Manager, Sales Director | Strong Market Fit, Attendance Not Confirmed |
| Schmetterling International | Travel franchise / agency network | Agency network relevant for cruise distribution and booking | schmetterling.de | Network Director, Sales Lead, Product Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Deutsche Bahn | Transportation partner | Potential travel bundle and access partner for cruise passengers | bahn.com | Partnerships Manager, Mobility Solutions Lead, Corporate Sales | Strong Market Fit, Attendance Not Confirmed |
| Port of Hamburg Marketing | Destination / port authority | Port and cruise destination marketing relevance | hamburg-port-authority.de | Destination Marketing Manager, Partnerships Director, Cruise Relations Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Product Manager, Cruise Portfolio Manager | Product / Commercial | Manager / Director | Owns cruise inventory, packaging, and promotion |
| 2 | Sales Director, Key Account Manager | Sales / Distribution | Director / Manager | Controls partner relationships and booking growth |
| 3 | Partnerships Director, Trade Marketing Manager | Marketing / Partnerships | Director / Manager | Important for co-marketing, destination promotion, and channel development |
| 4 | Category Manager, Leisure Travel Buyer | Purchasing / Merchandising | Manager / Head | Selects travel products and supplier mix |
| 5 | Managing Director, Agency Owner | Executive / Ownership | Owner / C-level | Influences supplier selection and commercial agreements |
| 6 | Tourism Board Director, Destination Marketing Manager | Public Sector / Marketing | Director / Manager | Drives destination visibility and visitor conversion |
| 7 | Operations Director, Service Delivery Lead | Operations | Director / Senior Manager | Ensures fulfillment quality and customer journey performance |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Leisure, Travel & Tourism | Core industry for cruise and ship travel | Travel operators, agencies, and destination partners |
| 2 | Hospitality | Cruise product overlaps with hospitality and guest experience | Cruise line commercial teams and travel package sellers |
| 3 | Transportation/Trucking/Railroad | Useful for transfer and travel logistics partnerships | Mobility, port access, and travel connection partners |
| 4 | Logistics & Supply Chain | Relevant for cruise provisioning and transport planning | Supplier, service, and route support relationships |
| 5 | Marketing & Advertising | Promotion and consumer demand generation are central | Campaign partnerships and lead acquisition |
| 6 | Retail | Travel is sold through retail-like booking channels | Consumer sales and category merchandising |
| 7 | Information Services | Travel comparison, booking, and data services are relevant | Digital booking and travel data solutions |
| 8 | Events Services | Relevant for travel fairs, promotions, and experiential marketing | Exhibitor services, stand builds, and event partnerships |
| 9 | Import & Export | Relevant for international travel supply chains and sourcing | Cross-border travel and destination partnerships |
| 10 | Public Relations & Communications | Important for destination messaging and crisis-free travel promotion | Brand awareness and media outreach |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Unconfirmed | Official event page provided does not publish a figure | Use caution in lead-volume planning |
| Exhibitor count | Not publicly confirmed | Unconfirmed | No exhibitor count visible in provided official content | Could vary by edition |
| Buyer count | Not publicly confirmed | Unconfirmed | Organizer has not published buyer segmentation data on the provided page | Consumer-heavy event rather than buyer-hosted procurement fair |
| Speaker count | Not publicly confirmed | Unconfirmed | No agenda/speaker list included in provided content | Likely limited compared with conference formats |
| Sponsor count | Not publicly confirmed | Unconfirmed | No sponsor list included in provided content | Use official sponsor directory if released later |
| Historical attendance | Not publicly confirmed in the provided source content | Historical evidence unavailable here | No prior-year attendance figure supplied | Recommendation: verify on archived event pages or media kits |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Cruise sales | Attract new vacation buyers and convert interest into bookings | On-site consultation, pricing offers, early booking incentives | Cruise packages, cabin promotions, bundled itineraries |
| Destination marketing | Increase awareness and demand for port cities and regions | Co-marketing and travel media engagement | DMO campaigns, destination assets, branded content |
| Agency distribution | Expand channel sales and advisor education | Advisor training and partner programs | B2B portals, commissions, sales enablement |
| Travel logistics | Coordinate rail, air, coach, and port access | Bundle transport with cruise products | Transfers, mobility packages, itinerary optimization |
| Customer experience | Improve travel planning and onboard satisfaction | Demonstrate service quality and differentiation | Concierge, premium services, loyalty programs |
| Sustainability | Address eco-conscious travel demand and compliance | Showcase greener itineraries and operations | Sustainable travel programs, low-emission transport options |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | High | Strong alignment with travel buyers, cruise shoppers, agencies, and tourism partners |
| Decision-maker availability | Medium | Consumer event with some trade participation, but not primarily a procurement show |
| Data collection potential | Medium | Useful for lead capture if exhibitor and advisor lists are published; limited current-year public data in the supplied source |
| Apollo targeting potential | High | Travel, hospitality, retail, marketing, and transportation industries are well represented in Apollo |
| Geographic targeting potential | High | Strong regional focus around Stuttgart and southern Germany, with national travel-market spillover |
| Best outreach approach | Direct B2C/B2B hybrid outreach | Use consumer-interest messaging for travel demand and B2B messaging for agencies, cruise brands, and destination partners |
| Overall lead quality | Medium to High | Strong for travel and cruise-related prospecting, less suitable for pure procurement list-building |
| Best use case | Lead generation and travel market outreach | Best used for consumer travel offers, agency partnerships, cruise distribution, and destination marketing |
| Limitations / risks | No public current-year attendee list confirmed | Must rely on official event positioning and market-fit prospecting rather than confirmed attendance data |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Leisure, Travel & Tourism; Hospitality; Transportation/Trucking/Railroad; Logistics & Supply Chain; Marketing & Advertising; Retail; Information Services; Events Services | Captures cruise sellers, travel agencies, and related service partners |
| Departments | Sales; Marketing; Partnerships; Product; Operations; Business Development | Targets commercial owners and channel managers |
| Seniority | Owner, C-level, VP, Director, Head, Manager | Focuses on decision-makers and budget holders |
| Job titles | Product Manager, Sales Director, Partnerships Manager, Category Manager, Cruise Portfolio Manager, Destination Marketing Manager, Managing Director, Agency Owner, Trade Marketing Manager | Best-fit roles for cruise and travel commercialization |
| Geography | Germany; Baden-Württemberg; southern Germany; DACH region | Matches likely attendee catchment and sales territory |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1000+ | Covers agencies, distributors, cruise brands, and tourism organizations |
| Keywords | cruise, cruise line, travel agency, tour operator, destination marketing, leisure travel, package holiday, port, excursion, booking, distribution | Narrows search to relevant commercial travel intent |
| Company type | Private company, public company, association, public-sector tourism organization | Captures both commercial and destination-side buyers |
| Revenue range | Flexible; prioritize mid-market and enterprise where relevant | Useful for larger cruise distributors and established tourism brands |
Suggested Apollo Search Logic: ("cruise" OR "travel" OR "tour operator" OR "destination marketing" OR "leisure travel") AND (Director OR Manager OR VP OR Head OR Owner) AND (Germany OR Baden-Württemberg OR DACH) AND (Sales OR Marketing OR Partnerships OR Product)
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Kreuzfahrt- & SchiffsReisen official event page | Official organizer source | Event positioning, relationship to CMT daughter fairs, and host venue association | High |
| Messe Stuttgart official website | Venue / organizer source | Organizer identity and venue context in Stuttgart, Germany | High |
| Messe Stuttgart company information | Organizer / corporate source | Venue and organizer background, market positioning, infrastructure context | High |
| Messe Stuttgart portrait / venue profile | Venue profile | International accessibility and Messe Stuttgart market role | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Kreuzfahrt & SchiffsReisen - Cruise & Ship Travel — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.
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