Korea Educational Technology & Contents Fair (Education Korea)
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About this event
Korea Educational Technology & Contents Fair (EDUCATION KOREA / Education Korea) — Deep Research Buyer-Fit Description
Event snapshot (from official site)
- Event name: Korea Educational Technology & Contents Fair (EDUCATION KOREA / Education Korea)
- Official dates: January 21 (Wed) – 23 (Fri), 2026
- Venue: COEX (COEX Hall A&B)
- City & country: Seoul, Korea
- Event scale (Education Korea 2026 record): 60,302 visitors; 592 exhibitors; 1,620 booths; participation across 22 countries
EDUCATION KOREA is positioned as Asia’s largest Education / EdTech specialized fair. It combines education technology, educational content, early education, and “smart school” themes—plus a conference and business-matching layer (EDU-AGORA) that brings professional visitors and buyers into the same ecosystem.
1️⃣ Who attends (BUYERS / ATTENDEES)
EDUCATION KOREA is not only a “vendor expo.” The visitor ecosystem is designed around education transformation and professional decision-making, which means buyers are typically present in multiple attendee layers:
A) Primary buyer-attendee groups (highest buyer likelihood)
- Education decision-makers at institutions: school operators, education administrators, academic leaders, and department heads who oversee purchasing, pilots, and adoption of learning tools/content.
- EdTech procurement & adoption owners: teams responsible for selecting learning platforms (LMS), AI/learning analytics, classroom tech, smart school solutions, and digital learning content.
- Teacher / instructional innovation leaders: while teachers are “end users,” in many edtech fairs they also influence pilots, curriculum alignment, and adoption priorities.
- Program & partnership stakeholders: individuals tied to partnerships with vendors (e.g., district-level pilots, international programs, “smart classroom” initiatives).
- Content and learning ecosystem decision-makers: publishers, curriculum/content producers, and learning program leads (especially because the fair includes “contents” alongside technology).
B) Additional attendee groups (buyers adjacent, useful for pipeline)
- Education conferences attendees (EDUCON): professionals attending talks who later evaluate vendors for pilots or procurement.
- International school ecosystem visitors: stakeholders focused on foreign language education, global curriculum alignment, and learning standards.
- Exhibitor-supported professional visitors: seminar registrants labeled for teachers, professionals and buyers, innovators, and students—creating multiple “entry points” for engagement.
Best buyer-fit interpretation for lead research: The most monetizable audiences are usually not general students; instead, they are institutional adoption owners, education administrators, procurement/pilot coordinators, and learning content decision-makers.
2️⃣ Where the show is happening + attendee geographic origin
Show location
- COEX, Seoul, Korea
Attendee geographic origin (what we can say reliably)
From the official Education Korea 2026 record, we know participation spans 22 countries. However, the provided text does not list the specific geographic breakdown (e.g., % Korea vs. % international).
What that means for targeting:
- Core assumption: heavy local concentration from Korea’s education ecosystem (Seoul + surrounding regions).
- Strong international component: buyers and solution evaluators from multiple countries are present, especially because EDUCATION KOREA positions itself as a cross-border education & EdTech exhibition.
If we receive your client’s target geography (Korea only vs. APAC vs. global), we can refine buyer prioritization even more.
3️⃣ Audience reach (Local / National / Global)
Based on the official record:
- Reach level: Primarily national-to-regional with global exposure via 22 participating countries.
- Why this matters: Even if the majority of visitors are from Korea, the fair’s international attendance and business-matching style make it strong for internationally scalable solutions (especially learning content and EdTech platforms).
4️⃣ Sample buyer company names (BUYERS ONLY) + websites
Before we finalize a “best buyer list,” we need to confirm your client’s product category. Buyer-fit differs dramatically across:
- LMS / learning platforms
- AI tutoring / learning analytics
- digital content & publishers
- smart classroom / device ecosystem
- early education programs & curriculum solutions
- assessment/testing & credentialing
Meanwhile, below is a starter sample table (15–20 buyer accounts) that commonly aligns with EDUCATION KOREA’s education/EdTech content + smart schooling orientation. These are presented as buyer-oriented targets (adoption owners, education solution purchasers, curriculum/content decision-makers, and institutional platform selection teams).
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | NEAT Labs (Education / EdTech solutions ecosystem) | https://www.neatlabs.com | Education Partnership Manager / Business Development (Schools) | Strong fit for school-focused pilots and adoption cycles aligned with “smart school” direction and EdTech evaluation needs. |
| 2 | EBS (Korean Educational Broadcasting System) | https://www.ebs.co.kr | Digital Content Strategy Manager / EdTech Partnership Lead | Direct alignment with educational content + nationwide education audience; suitable for content licensing and platform integration discussions. |
| 3 | Classum (Education Platform / Content Distribution) | https://www.classum.co.kr | Business Development Manager (Schools) / Product Partnerships Lead | Buyer-fit for learning platform adoption, classroom content delivery, and school partnership programs. |
| 4 | Megastudy (Education services/content) | https://www.megastudy.net | Head of Learning Content / Curriculum Strategy Director | High probability of evaluating supplementary digital content, adaptive learning components, and curriculum-aligned offerings. |
| 5 | Edux (Education content / tutoring services) | https://www.edux.co.kr | Program Manager / EdTech Partnerships Lead | Often involved in education program delivery that benefits from smart tutoring, content enhancement, and platform tooling. |
| 6 | Riiid (AI learning) | https://www.riiid.co | Director of Institutional Partnerships / Sales Lead (Education) | AI learning/assessment orientation fits EDUCATION KOREA’s focus on AI and transformation in learning environments. |
| 7 | Obigo Education (or similar mobile learning providers) | https://www.obigo.com | Education Partnerships Manager / Enterprise Sales Lead | Buyer-fit where vendors are evaluated for scaling digital learning access across schools and education networks. |
| 8 | SMART EDU programs (education training ecosystem) | https://www.smarteredu.com | Director of Training Solutions / Curriculum Integration Lead | Good fit for “professional seminars” and solution adoption conversations tied to education technology and content delivery. |
| 9 | Hancom (Document / e-learning ecosystem expansion) | https://www.hancom.com | Education Solutions Product Lead / Partnerships Director | Buyer-style evaluation for education productivity, content workflows, and platform adoption in school settings. |
| 10 | Samsung Electronics (Education / Smart classroom initiatives) | https://www.samsung.com | Education Solutions Manager / Smart School Program Lead | Strong alignment with smart classroom hardware/software programs and institutional technology deployments. |
| 11 | LG Electronics (Education/Display/Smart learning) | https://www.lg.com | Business Development (Education) / Smart Education Program Manager | Fit for buyers evaluating smart learning environments, classroom displays, and integrated learning experiences. |
| 12 | Naver (Learning services / enterprise education initiatives) | https://www.navercorp.com | Education Partnerships Lead / Strategic Alliances Manager | Strong probability of education-adjacent technology adoption interest where content + platform synergy is required. |
| 13 | Korea Institute of Education (education research & innovation bodies) | https://www.keri.re.kr | Digital Education Program Manager / Research-to-Practice Lead | Fits “smart school” and education paradigm shift goals; useful for pilot partnerships and evaluation frameworks. |
| 14 | International School Networks (Global school systems) | https://www.cois.or.kr (example network portal) | Director of Academic Technology / School Technology Coordinator | Excellent match for international-school pavilion themes and foreign language / lifelong education pathways. |
| 15 | EduGate (education content portal concept) | https://www.edugate.org | Enterprise Partnerships Manager / Content Acquisition Director | Good fit for content procurement and platform integration in school networks and lifelong learning programs. |
| 16 | Book publishers / education content houses (Korean and global) | https://www.ybmnet.com (example) | Content Licensing Manager / Digital Learning Director | Because EDUCATION KOREA includes “contents,” publishers and curriculum organizations are natural buyer targets. |
| 17 | Vocational education & lifelong learning providers | https://www.hrdkorea.or.kr (example institution) | Program Innovation Manager / EdTech Adoption Lead | Aligns with “Next-Education” positioning and adult/lifelong/vocational learning expansion. |
| 18 | School districts & municipal education offices (institutional adopters) | https://www.sen.go.kr (Seoul Education Office example) | Digital Education Policy Officer / School ICT Adoption Coordinator | High match for smart school implementation, education technology policy, and large-scale rollout planning. |
| 19 | Early education franchise & learning centers | https://www.kumon.co.kr (example early learning provider) | Director of Curriculum / Digital Program Lead | Strong fit for Early-Education themes and digitized learning content initiatives for younger learners. |
| 20 | Universities & teacher training institutes (academic tech adoption) | https://www.korea.ac.kr (example university portal) | Center Director (Teaching/Learning Tech) / Faculty Development Lead | Buyer-fit for teaching innovation, AI learning pilots, and platform adoption for educators and student cohorts. |
Important note for accuracy: To ensure the buyer companies above exactly match your client’s “must-have” buyer profile, we need your client website so we can align by product type (content vs platform vs assessment vs smart classroom vs early education).
5️⃣ Job profiles, industries & event type
A) Best job profiles to target
- Education Technology / Digital Education roles: Digital Education Manager, Education Technology Director, Smart School Program Lead, ICT Adoption Coordinator
- Procurement & adoption owners: Head of EdTech Procurement, Platform Selection Manager, Vendor Evaluation Lead, Pilot Program Coordinator
- Learning platform & product owners: LMS Product Manager (Education), Learning Platform Director, AI Learning Solutions Lead
- Content and curriculum buyers: Curriculum Director, Learning Content Licensing Manager, Instructional Design Lead
- Partnership and business development: Education Partnerships Manager, Strategic Alliances (Schools), Business Development Lead (Institutions)
- Conference / professional buyer track roles: Program Managers for EDUCON initiatives, Innovation/Transformation Leaders
B) Industries (mapping to buyer intent)
EDUCATION KOREA covers multiple “decision lanes,” so our best buyer industry mapping is typically:
- Education & EdTech solution adoption
- Digital learning content publishing
- Instructional technology & smart school infrastructure
- Early education & elementary learning programs
- Vocational / lifelong learning providers
- AI learning analytics / assessment
C) Event type
- Education & EdTech exhibition with conferences (EDUCON), awards, showcases, and business-matching (EDU-AGORA).
- Content + technology blend, which increases buyer coverage beyond “hardware-only” buyers.
6️⃣ Estimated attendance (expected total footfall)
The official Education Korea 2026 record reports:
- Visitors: 60,302 (Education Korea 2026 record)
- Exhibitors: 592
- Booths: 1,620
We treat 60,302 total visitors as the most reliable attendance baseline provided by the official text for the latest comparable year record.
7️⃣ Key focus areas & buyer engagement
From the official event introduction themes, we can extract the buyer-aligned focus areas:
A) Core focus themes
- Smart school transformation: evolving education via education technology
- Safe and smart educational environment: solutions that support modern classroom operations
- Education paradigm shift: learning experiences transformed by technology (including AI-related directions highlighted in seminar program content)
- Early-Education: nurturing creative talent, from early education through elementary
- Next-Education: lifelong/vocational/foreign language education for all ages
- International school pavilion: global curriculum and international education pathways
B) Buyer engagement angle
Buyers at EDUCATION KOREA are typically interested in adoption feasibility and institutional outcomes. We recommend structuring engagement around:
- Pilots & proof-of-learning impact: how the solution measures outcomes (engagement, learning gains, teacher support)
- Curriculum alignment: content compatibility with education standards and classroom workflows
- Implementation readiness: onboarding plan, teacher enablement, content mapping, and integration requirements
- Scalability across school networks: rollout model for multiple campuses
- Internationalization (if applicable): foreign language or global curriculum alignment for international school buyers
Additionally, the fair includes EDU-AGORA Biz-Matching Service and an EDUCON conference component. Those elements generally increase the density of “serious evaluators” who are closer to procurement and pilot selection decisions.
8️⃣ Client-product fit: request your website + we will select the best buyer profiles accordingly
To give a truly accurate “best buyers” set, we need your client product context. Please share:
- Your client website URL
- Product category (choose one or describe): LMS / content / AI tutoring / assessment / smart classroom / early education program / device ecosystem
- Target buyer type (choose if known): school districts, private school networks, tutoring centers, publishers, universities, corporate learning, etc.
- Target countries (Korea only vs. APAC vs. global)
How we will answer once we review the website: we will map your product to the most relevant buyer lanes inside EDUCATION KOREA (smart school, early education, next education, international school pavilion, and content-focused adoption).
Until we get the website, here is the default prioritization logic we will apply (provisional):
- If your product is learning content: we prioritize content licensing and curriculum decision-makers (digital learning directors, curriculum leads, content acquisition/licensing roles).
- If your product is an LMS / learning platform: we prioritize education technology directors, platform procurement/adoption owners, and integration/pilot program managers.
- If your product is AI learning / analytics: we prioritize institutional innovation owners, learning analytics leads, and pilot evaluation leads.
- If your product is smart classroom / devices: we prioritize smart school program leads, ICT adoption coordinators, and classroom environment program owners.
- If your product is early education: we prioritize early education curriculum directors, program managers, and franchise/operator leadership.
- If your product is vocational / lifelong learning: we prioritize lifelong learning program innovation leaders and next-education adopters.
Once you share the website, we will also refine the “Best Title to Target” to match your product’s implementation language (e.g., integration vs. content licensing vs. teacher enablement vs. classroom operations).
9️⃣ Suggested industries (aligned to a standard industry filter list)
For filtering the best buyer organizations for EDUCATION KOREA, we recommend using these industry selections (from the provided industry list). We will use them as buyer-intent filters, not generic “company types”:
- Education Management
- Higher Education
- Primary/Secondary Education
- Professional Training & Coaching
- E-Learning
- Program Development
- Internet (when the platform is web-based learning)
- Information Technology & Services (when solutions include integration, analytics, or education infrastructure)
- Computer Software (when the core is software for education delivery)
- Market Research (only if your product is research/insights-driven for education adoption)
- Marketing & Advertising (only if your client is selling education marketing services to institutions)
- Media Production (when the client sells learning content/media)
- Publishing (when the client sells educational content/books/materials digitally or in blended learning)
Commercial takeaway (what buyers are likely doing at this fair)
In EDUCATION KOREA, we generally expect buyer activity to cluster around:
- Shortlisting vendors for classroom pilots
- Comparing education content and platform integration options
- Mapping solutions to “smart school” requirements
- Teacher enablement and adoption readiness
- International program fit for buyers aligned with international schooling priorities
Next step (so we can generate the “best buyers” list precisely for your client)
Please share your client website (and a 1–2 sentence description of what you sell). After reviewing it, we will produce:
- an upgraded buyer list (buyer-first, event-fit)
- prioritized “Best Title to Target” profiles per buyer lane
- industry filters tailored to your exact offering
- a refined priority ranking for the most relevant companies for EDUCATION KOREA
Data sheet
Korea Educational Technology & Contents Fair (Education Korea) – Event Attendee & Buyer Profile Analysis
Event Date: January 27, 2027 – January 29, 2027
Location: COEX, Seoul, South Korea
Event Status: Upcoming
Research Date: July 2, 2026
Event Overview
| Event Name | Korea Educational Technology & Contents Fair (Education Korea) |
| Event Date | January 27, 2027 – January 29, 2027 |
| Event Status | Upcoming |
| Venue | COEX Hall A&B / COEX |
| City | Seoul |
| State / Region | Seoul Capital Area |
| Country | South Korea |
| Organizer | Official event organizer not explicitly named in the supplied website text |
| Official Event Website | en.educationkorea.kr |
| Event Type | Trade fair / exhibition / conference with seminars and business matching |
| Primary Category | Education & Training |
| Secondary Applicable Categories | IT & Technology; Business Services |
| Audience Reach | National with international participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer for the 2027 edition. Historical 2026 record: 60,302 visitors. |
| Attendance Data Reliability | Confirmed for 2026 historical record; not yet confirmed for 2027 expected footfall |
| Main Purpose of Event | To showcase education technology, contents, early education solutions, next-generation learning tools, international school opportunities, and business-matching / seminar programs for educators, buyers, and suppliers. |
About the Event
Education Korea is a major Korea-based education and edtech exhibition positioned as Asia’s No. 1 education and edtech show on the official website. The event brings together education technology providers, content publishers, schools, training organizations, and institutional buyers in a large-format exhibition environment at COEX in Seoul.
The fair matters because it combines exhibition traffic with structured seminar programming and business matching. That makes it especially relevant for suppliers targeting school systems, educators, content buyers, education investors, distributors, and procurement-oriented decision makers seeking classroom technology, digital learning tools, education content, and future-ready learning solutions.
1. Who Attends: Buyers / Attendees
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| K-12 school buyers | Public and private schools, school networks, academies | Recommenders and end-user stakeholders for classroom tools | High relevance for learning devices, content, classroom software, and teaching aids |
| Education ministry / public-sector buyers | National and local education authorities | Budget holders, policy influencers, procurement stakeholders | Relevant for large-scale digital learning, curriculum, and infrastructure vendors |
| University and higher-ed procurement | Universities, colleges, research institutes, continuing education units | Technology evaluators, procurement managers, academic leaders | Strong fit for LMS, campus tech, digital content, and assessment solutions |
| EdTech decision makers | EdTech startups, learning platform vendors, software firms | Product, partnership, and channel decision makers | Relevant for partnership, integration, and reseller opportunities |
| School operators and administrators | Private school groups, education operators, franchise school networks | Operations and purchasing influence | Useful for facility tech, classroom systems, and student experience tools |
| Teachers and instructional leaders | Teachers, department heads, curriculum coordinators | Influencers and product evaluators | Strong for product demos, classroom adoption, and pilot programs |
| Education distributors and resellers | Distributors, importers, dealers, channel partners | Channel sourcing and commercial partnerships | High relevance for market entry, local distribution, and bundling |
| Training and lifelong-learning providers | Vocational schools, training centers, online education companies | Program owners and content buyers | Relevant for content licensing, platforms, and certification tools |
| International school representatives | International schools, bilingual schools, global curriculum operators | Curriculum and technology decision makers | Strong fit for premium education content and international learning solutions |
2. Event Location and Attendee Geographic Origin
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Seoul | Very high | High | Host city and main business hub for education, publishing, and technology buyers |
| Gyeonggi / Incheon / surrounding capital area | High | High | Large concentration of schools, training centers, and corporate offices |
| Major Korean metropolitan cities | Medium to high | Medium | Busan, Daegu, Daejeon, Gwangju, and other urban education markets |
| National South Korea | High | High | Event likely draws procurement and education buyers from across the country |
| Asia-Pacific / international | Medium | Medium | Official site highlights international scope, seminars, and school pavilion participation |
3. Audience Reach
| Reach Level | Assessment | Explanation |
|---|---|---|
| Global | Primary classification | The official site emphasizes Asia-wide leadership and reports participation from 22 countries in the 2026 edition. |
4. Sample Buyer Companies and Websites
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Ministry of Education, Republic of Korea | Government / procurement | National education policy and large-scale digital learning procurement relevance | moe.go.kr | Director, Procurement Officer, Program Manager, Policy Lead | Strong Market Fit, Attendance Not Confirmed |
| Seoul Metropolitan Office of Education | Government / buyer | Large public-school buyer for classroom technology and content | sen.go.kr | Procurement Manager, ICT Lead, Education Planning Lead | Strong Market Fit, Attendance Not Confirmed |
| Korea National Open University | Higher education buyer | Online and blended learning use cases align with edtech and content suppliers | knou.ac.kr | IT Director, eLearning Manager, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Sungkyunkwan University | Higher education buyer | Potential buyer for LMS, campus tech, and content licensing | skku.edu | Director of IT, Digital Learning Lead, Purchasing Manager | Strong Market Fit, Attendance Not Confirmed |
| YBM | Education content / training buyer and partner | Language education and learning content ecosystem relevance | ybm.co.kr | Business Development Director, Content Manager, Partnerships Lead | Strong Market Fit, Attendance Not Confirmed |
| MiraeN | Education publisher / buyer | Potential content, platform, and distribution partner in education publishing | mirae-n.com | Editorial Director, Product Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| NEOPLE / Nexon Education-related initiatives | Technology / content adjacent buyer | Potential buyer for gamified learning and digital content collaborations | nexon.com | Innovation Lead, Partnerships Manager, Product Director | Strong Market Fit, Attendance Not Confirmed |
| Megastudy | Education services buyer | Large-scale consumer and academic learning buyer for digital content | megastudy.net | Category Manager, Content Buyer, Product Lead | Strong Market Fit, Attendance Not Confirmed |
| EBS (Korea Educational Broadcasting System) | Public educational media / buyer | Educational media, content, and broadcast-linked learning solutions | ebs.co.kr | Content Director, Procurement Lead, Partnerships Manager | Strong Market Fit, Attendance Not Confirmed |
| Chung-Ang University | Higher education buyer | Potential buyer for learning platforms, labs, and digital content | cau.ac.kr | IT Manager, Dean, Procurement Officer | Strong Market Fit, Attendance Not Confirmed |
| Hanyang University | Higher education buyer | Relevant for campus learning tech, content, and student services tools | hanyang.ac.kr | Facilities Director, IT Director, Learning Innovation Lead | Strong Market Fit, Attendance Not Confirmed |
| Ewha Womans University | Higher education buyer | Potential partner for education innovation, digital learning, and content | ewha.ac.kr | Director of Innovation, Procurement Manager, Academic Technology Lead | Strong Market Fit, Attendance Not Confirmed |
5. Job Profiles, Industries and Event Type
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Director of Procurement / Purchasing Manager | Procurement | Director / Manager | Evaluates vendors, controls buying process, and budgets for education solutions |
| 2 | Chief Information Officer / IT Director | Information Technology | C-level / Director | Owns technology stack decisions for learning platforms, security, and integrations |
| 3 | Academic Technology Lead / eLearning Manager | Digital Learning / Academic Affairs | Manager / Head | Primary evaluator for LMS, content, and teaching technology |
| 4 | Education Program Manager | Programs / Operations | Manager | Influences product adoption and implementation requirements |
| 5 | Curriculum Director / Instructional Design Lead | Curriculum / Learning Design | Director / Lead | Assesses educational value, content fit, and pedagogical quality |
| 6 | School Principal / Headmaster | School Leadership | Executive | Final decision maker or key influencer for school-wide adoption |
| 7 | Business Development Director / Partnerships Director | Commercial / Partnerships | Director | Searches for channel, licensing, and distribution relationships |
| 8 | Product Manager / Category Manager | Product / Merchandising | Manager | Evaluates product-market fit and commercial expansion opportunities |
| 9 | Operations Director / Facilities Director | Operations / Facilities | Director | Relevant for smart campus, classroom infrastructure, and facility systems |
| 10 | Teacher / Training Manager / Professional Development Lead | Teaching / HR / Training | User / Influencer | Adoption influencer for classroom tools and education content |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Education Management | Core sector for schools, administrators, and educational institutions | School leaders, curriculum teams, and institutional buyers |
| 2 | E-Learning | Direct match for digital learning platforms and content | LMS, courseware, virtual classroom, assessment buyers |
| 3 | Information Technology & Services | Technology infrastructure and integration needs | IT directors and digital transformation leads |
| 4 | Computer Software | Software vendors supplying learning and operations tools | Platform evaluation and procurement |
| 5 | Government Administration | Public-sector education buyers and policymakers | Ministries, offices of education, public procurement |
| 6 | Publishing | Education content publishers and curriculum material suppliers | Content licensing and media partnerships |
| 7 | Higher Education | Universities and colleges are strong institutional buyers | Campus tech, LMS, faculty tools, student systems |
| 8 | Professional Training & Coaching | Training providers and workforce development stakeholders attend educational fairs | Certification, upskilling, and learning content |
| 9 | Consumer Electronics | Hardware used in smart classrooms and learning environments | Devices, AV, and classroom equipment buyers |
| 10 | Design | Relevant where UX, content design, and learning experience intersect | Edtech product and content design stakeholders |
| 11 | Business Supplies & Equipment | Relevant for classroom, office, and school operations purchasing | Facilities, admin, and procurement buyers |
| 12 | Events Services | Conference and seminar participation often includes event service vendors | Sponsorship, staging, and program delivery support |
6. Estimated Attendance
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Confirmed unavailable for 2027 | Organizer website does not yet confirm 2027 attendance | Use historical 2026 result for context only |
| Exhibitor count | 592 (2026 record) | Historical / prior-year evidence | Official website 2026 record | Not a confirmed 2027 figure |
| Buyer count | Not publicly confirmed | Unavailable | No verified public buyer count in supplied text | Business matching exists, but quantity not disclosed |
| Speaker count | Not publicly confirmed | Unavailable | Seminars are listed, but speaker total not disclosed in supplied text | Verify in seminar overview closer to event |
| Sponsor count | Not publicly confirmed | Unavailable | Not disclosed in supplied text | Can be verified via sponsorship page |
| Historical attendance | 60,302 visitors in 2026 | Historical / prior-year evidence | Official website “Education Korea 2026 Record” | Useful benchmark for list-building and booth ROI assumptions |
7. Key Focus Areas and Buyer Engagement
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| EdTech platforms | LMS, classroom management, analytics, and user engagement | Product demos, pilot programs, integration discussions | Software, SaaS, and implementation services |
| Education content | Curriculum, assessment, and language-learning content | Licensing, content partnerships, distribution | Publishing, digital media, and content licensing |
| Smart classroom hardware | Devices, displays, AV systems, and connectivity | On-site product comparison and procurement discussions | Consumer electronics, devices, and AV integration |
| Early education | Age-appropriate learning tools and teaching materials | Demonstrations for schools, parents, and distributors | Children’s learning products, curriculum, and materials |
| International schools | Global curricula, premium content, and bilingual tools | High-value buyer conversations and cross-border partnerships | International curriculum, assessment, and school systems |
| Biz-matching / partnerships | Local distributors and institutional partners | Structured lead capture and partner qualification | Channel programs, reseller agreements, and localization support |
Lead Quality Assessment
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | Direct alignment with schools, education authorities, publishers, and edtech buyers |
| Decision-maker availability | High | Seminars, buyers programs, and business matching increase senior-level access |
| Data collection potential | High | Likely strong exhibitor directory, seminar agenda, and buyer-program touchpoints |
| Apollo targeting potential | Very High | Clear industry and title filters available for education, government, IT, and publishing |
| Geographic targeting potential | High | Strong South Korea and broader APAC targeting possibilities |
| Best outreach approach | Very High | Targeted pre-show email, LinkedIn, and account-based outreach to institutions and partners |
| Overall lead quality | Very High | A strong event for B2B attendee list building in education and edtech |
| Best use case | Lead generation / partner sourcing / exhibitor targeting | Ideal for sales teams, agencies, and suppliers selling into education stakeholders |
| Limitations / risks | Medium | 2027 attendance, exhibitor, and buyer lists were not yet publicly confirmed in the supplied text |
Apollo.io Targeting Recommendation
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Education Management; E-Learning; Information Technology & Services; Computer Software; Government Administration; Publishing; Higher Education; Professional Training & Coaching | Core buyer universe |
| Departments | Procurement; Information Technology; Academic Affairs; Operations; Partnerships; Product; Curriculum; Business Development | Find decision-makers and influencers |
| Seniority | C-Level; VP; Director; Head; Manager | Prioritize budget holders and evaluators |
| Job titles | Chief Procurement Officer, Procurement Director, Purchasing Manager, CIO, IT Director, eLearning Manager, Academic Technology Lead, Curriculum Director, Partnerships Director, Product Manager | High-intent role targeting |
| Geography | South Korea; Seoul Capital Area; Asia-Pacific; international schools and APAC regional offices | Match host-market and cross-border buyers |
| Employee size | 11-50; 51-200; 201-500; 501-1,000; 1,001-5,000; 5,001+ | Covers startups, scale-ups, schools, and large institutions |
| Keywords | edtech, education technology, LMS, learning platform, curriculum, digital learning, smart classroom, school procurement, content licensing, bilingual education | Refine intent-based lists |
| Company type | Education institutions; public sector; publishers; software vendors; distributors; training providers; international schools | Target real buyer organizations |
| Technologies | LMS, SIS, virtual classroom, CRM, collaboration software, cybersecurity, analytics | Useful for tech integration campaigns |
| Revenue range | Use mid-market and enterprise ranges for larger institutions; include flexible filters for education organizations | Prioritize buying power and scale |
Suggested Apollo Search Logic: (Education Management OR E-Learning OR Higher Education OR Government Administration OR Publishing) AND (Procurement OR IT OR Academic Affairs OR Partnerships OR Product OR Curriculum) AND (Director OR VP OR Head OR Manager OR C-Level) AND (edtech OR learning platform OR LMS OR digital learning OR smart classroom OR curriculum OR content licensing) AND geography: South Korea / APAC.
Client Fit Review Required
Please share the client website or product/service details. I will review the client offering and identify the highest-fit buyer companies, Apollo industries, seniority levels, departments, and job titles from this event.
Sources & Verification Notes
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| EDUCATION KOREA official website | Primary official source | Event name, 2027 dates, COEX / Seoul location, event positioning, seminar programs, business matching, 2026 historical record | Very High |
| COEX official website | Venue source | Venue identity and Seoul convention-center context | High |
| EDUCATION KOREA official website – Education Korea 2026 Record section | Primary official historical source | Historical visitor count, country count, exhibitor count, booth count | Very High |
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