
Kitchen & Bath Industry Show (KBIS) 2026
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About this event
Kitchen+Bath Show 2026
Event type: Kitchen, bath, home interiors, remodeling, cabinetry, fixtures, surfaces, appliances, design, construction, and trade networking
Estimated attendance: High-volume B2B and trade audience; typically a large-scale industry show with buyers, distributors, dealers, designers, remodelers, architects, contractors, manufacturers, and retail decision-makers
Audience profile: Primarily industry professionals with strong buying intent, product sourcing needs, and partnership interest across kitchen and bath categories
Event overview
Kitchen+Bath Show 2026 is a major industry gathering for the kitchen and bath ecosystem, bringing together the people and companies that influence product selection, specification, distribution, retail buying, renovation planning, installation, and project delivery. This show is highly valuable for attendee-list research because the buyer universe is broad and commercially active: manufacturers, distributors, retailers, design professionals, remodelers, builders, architects, and specialty trade partners all attend to discover new products, compare vendors, source partnerships, and stay current on design and performance trends.
From a lead-generation perspective, this is not a generic consumer event. It is a professional buying environment where the attendees are often linked to procurement, merchandising, specification, retail category management, product development, installation planning, and channel sales. That makes the event especially useful for companies selling products or services to the residential and light-commercial building market.
1️⃣ Who attends: buyers / attendees
The strongest attendee groups at Kitchen+Bath Show 2026 are the people who influence what gets specified, stocked, ordered, installed, and recommended in kitchen and bath projects. The show attracts both direct buyers and influencers, which is important because a single attendee may not place the purchase order but can still control vendor selection.
Main attendee groups include:
- Kitchen and bath dealers
- Showroom owners and managers
- Designers and interior designers
- Architects and specification professionals
- Residential remodelers and builders
- Cabinet retailers and category managers
- Appliance buyers and merchandising teams
- Plumbing fixture buyers and product managers
- Countertop, surface, and stone professionals
- Distributors and wholesale buyers
- Retail chain decision-makers
- Installation contractors and trade specialists
- Home improvement and building material purchasing teams
- Product development and R&D teams from manufacturers
- Marketing and channel sales teams from kitchen and bath brands
The best buyer profile is not just “anyone attending.” The highest-value records are the decision-makers who control procurement or influence specification: owners, purchasing managers, category managers, showroom directors, sales directors, product managers, and trade channel leaders.
2️⃣ Where the show is happening + attendee geographic origin
Kitchen and bath industry events of this scale typically attract a strong mix of national and international attendees. The physical location matters because this type of show is usually hosted in a major convention city with excellent air connectivity, hotel inventory, and a strong hospitality infrastructure. In most years, the audience includes both local/regional visitors and national travelers, along with selected global exhibitors and buyers.
Geographic pattern of attendees:
- Local: Strong concentration from the host city and surrounding state
- National: Large share of U.S.-based buyers, dealers, designers, and remodelers
- Global: Manufacturer and supplier participation from international brands and export-oriented companies
For list-building and segmentation, the most useful geographic tags are:
- Local metro area buyers for rapid follow-up and onsite meetings
- Regional attendees for dealer/distributor outreach
- National accounts for enterprise sales and category expansion
- International companies for import/export, sourcing, and OEM opportunities
3️⃣ Audience reach: local / national / global
The reach of Kitchen+Bath Show 2026 is best described as national with global participation. The show is strongly rooted in the U.S. market because kitchen and bath purchasing is deeply connected to residential remodeling, dealer networks, and domestic distribution. At the same time, it has enough global brand presence to create an international sourcing and product-discovery environment.
For buyers, this means the attendee list is valuable not only for local sales outreach but also for national and international account development. Companies looking to sell through retailers, showrooms, builders, designers, and distributors can benefit from this event across multiple channels.
4️⃣ Sample buyer company names + websites
Below are sample buyer companies that fit this event well. These are examples of strong target accounts for attendee-list research. The most useful prospects are the companies that attend, sponsor, exhibit, specify, distribute, or source products for kitchen and bath projects.
| Priority | Company | Website | Best Title to Target | Why This is a Good Buyer Fit |
|---|---|---|---|---|
| 1 | Whirlpool | whirlpool.com | Category Manager, Product Manager, Channel Sales Director | Major appliance buyer and influencer for kitchen installations, retail placement, and dealer partnerships. |
| 2 | Samsung Electronics | samsung.com | Appliance Marketing Manager, National Account Manager | Strong fit for smart kitchen appliances, connected home products, and retail channel development. |
| 3 | LG Electronics | lg.com | Product Marketing Manager, Retail Sales Director | Relevant for kitchen appliances, smart home technologies, and dealer/distributor relationships. |
| 4 | Sub-Zero Group | subzero-wolf.com | Trade Marketing Manager, Showroom Sales Director | Premium kitchen brand with direct relevance to designers, dealers, and luxury remodeling buyers. |
| 5 | Moen | moen.com | Product Manager, National Account Manager | Core kitchen and bath fixture brand; excellent for plumbing, faucet, and showroom buyer engagement. |
| 6 | Kohler | kohler.com | Channel Marketing Manager, Specification Sales Manager | Strong buyer fit for kitchen, bath, plumbing, and design-forward specification selling. |
| 7 | Delta Faucet | deltafaucet.com | Retail Category Manager, Sales Director | Highly relevant for bath and kitchen fixture buying, showroom placement, and retail programs. |
| 8 | American Standard | americanstandard-us.com | Product Marketing Manager, Specification Manager | Bathroom fixture and plumbing brand aligned with contractors, distributors, and specifiers. |
| 9 | Masco Corporation | masco.com | Business Development Manager, Category Director | Large home improvement and fixture portfolio; strong cross-category buying potential. |
| 10 | MasterBrand Cabinets | masterbrand.com | Regional Sales Manager, Dealer Development Manager | Cabinet industry leader with strong dealer, builder, and showroom distribution relevance. |
| 11 | Cabinetworks Group | cabinetworksgroup.com | Sales Director, Trade Channel Manager | High-value cabinetry and home remodeling buyer fit with broad channel exposure. |
| 12 | Masco Builder Cabinet Group | mascobcg.com | National Account Manager, Builder Sales Manager | Excellent for builder, multifamily, and renovation segment targeting. |
| 13 | Caesarstone | caesarstoneus.com | Specification Sales Manager, A&D Representative | Countertop and surface material company aligned with designers, architects, and builders. |
| 14 | Cambria | cambriausa.com | Trade Marketing Manager, Dealer Sales Manager | Premium surfaces brand with strong kitchen design and dealer showroom presence. |
| 15 | Wilsonart | wilsonart.com | Category Manager, Specification Sales Manager | Strong fit for laminates, surfaces, and kitchen/bath material sourcing. |
| 16 | Moen Commercial | moen.com | Commercial Sales Manager, Project Specification Lead | Useful for hospitality, multifamily, and commercial bathroom/kitchen project opportunities. |
| 17 | Lixil | lixil.com | Product Marketing Manager, National Sales Manager | Global bath and kitchen product group with strong specification and retail relevance. |
| 18 | Ferguson | ferguson.com | Purchasing Manager, Category Director | Large distributor with broad influence across plumbing, kitchen, and bath sourcing. |
Top 5 best samples to send first: Whirlpool, Kohler, Moen, MasterBrand Cabinets, Ferguson. These names span appliances, fixtures, cabinetry, and distribution, which makes them highly representative of the buying ecosystem at this show.
5️⃣ Job profiles, industries & event type
The best job profiles are the ones closest to buying authority, channel development, specification, and merchandising. For attendee-list selling, these roles are especially valuable because they are often responsible for vendor discovery and purchase decisions.
Best job titles to target:
- Purchasing Manager
- Category Manager
- Product Manager
- Merchandising Manager
- Channel Sales Manager
- National Account Manager
- Regional Sales Manager
- Specification Sales Manager
- Trade Marketing Manager
- Dealer Development Manager
- Showroom Director
- Design Director
- Interior Designer
- Architect / Senior Architect
- Remodeling Project Manager
- Builder / Construction Project Manager
- Distributor Sales Manager
- Business Development Manager
Best industry filters from your industry list:
- Construction
- Architecture & Planning
- Design
- Building Materials
- Furniture
- Retail
- Wholesale
- Consumer Goods
- Consumer Services
- Import & Export
- Machinery
- Electrical/Electronic Manufacturing
- Industrial Automation
- Real Estate
- Commercial Real Estate
- Hospitality
- Marketing & Advertising
- Management Consulting
- Logistics & Supply Chain
If the client sells products such as appliances, fixtures, countertops, cabinets, tools, adhesives, sealants, coatings, hardware, lighting, or surfaces, this event is a strong fit. If the client sells software, services, or consulting into the construction/remodeling channel, the show can also be a good source of decision-makers.
6️⃣ Estimated attendance / expected footfall
While exact attendance can vary by year and co-located events, Kitchen+Bath Show 2026 should be treated as a large-footfall industry event. These shows generally attract a mix of exhibitors, buyers, specifiers, press, and channel partners, creating a strong opportunity for lead generation and account discovery.
Expected footfall characteristics:
- High volume of trade visitors
- Large concentration of product-aware buyers
- Multiple decision-makers per account
- Strong repeat attendance from established industry professionals
For database selling, the important metric is not just total attendance but buyer quality. A smaller number of qualified buying contacts can be more valuable than a much larger list of general visitors. This event is strong because it combines scale with commercial intent.
7️⃣ Key focus areas & buyer engagement
The event typically centers around the commercial and design trends shaping kitchens and baths. Buyers attend to evaluate product innovation, compare suppliers, assess pricing and quality, and identify partners for distribution or specification.
Key focus areas include:
- Kitchen appliances and smart home integration
- Cabinetry and storage solutions
- Bathroom fixtures and fittings
- Countertops, surfaces, and stone
- Lighting and accessories
- Hardware and installation components
- Design trends and premium finishes
- Residential remodeling and renovation
- Dealer, distributor, and showroom channels
- Builder and contractor product sourcing
- Specification selling to architects and designers
Buyer engagement angles that work best:
- New product launches
- Showroom-ready product placement
- Dealer and distributor recruitment
- Specification support for designers and architects
- Retail merchandising and category expansion
- Luxury and premium segment positioning
- Installation and technical training support
If you are selling attendee data, the strongest pitch is to position the event as a source of qualified kitchen and bath decision-makers, not just general foot traffic. The best leads are those tied to purchasing, specification, merchandising, and channel development.
8️⃣ Client product fit note
To give you the best buyer list for this event, I need your client website first. The right target accounts depend heavily on what your client sells. For example:
- If the client sells appliances, target appliance manufacturers, retail category managers, and distributor buyers.
- If the client sells fixtures or plumbing products, target plumbing brands, showroom managers, and specification teams.
- If the client sells cabinets or surfaces, target remodelers, builders, designers, and cabinet distributors.
- If the client sells software or services, target architects, designers, builders, and home improvement brands.
- If the client sells tools or installation products, target contractors, installers, retailers, and trade channel managers.
Please share the client website, and I can narrow the list to the best-fit buyers based on product category, price point, channel strategy, and buyer intent.
9️⃣ Recommended industry filters from your industry list
For this event, the strongest industry selections are the ones that match home improvement, design, product manufacturing, retail distribution, and construction. The best-fit industries from your list are:
- Construction
- Architecture & Planning
- Design
- Building Materials
- Furniture
- Retail
- Wholesale
- Consumer Goods
- Real Estate
- Commercial Real Estate
- Hospitality
- Import & Export
- Logistics & Supply Chain
- Marketing & Advertising
- Management Consulting
- Electrical/Electronic Manufacturing
- Industrial Automation
- Machinery
Final recommendation
Kitchen+Bath Show 2026 is a strong event for attendee-list research because it attracts a commercially active audience with real buying influence. It is especially valuable for companies selling into kitchen, bath, remodeling, design, construction, retail, wholesale, and distribution channels.
Best buyer categories to prioritize:
- Purchasing and category management teams
- Showroom owners and directors
- Dealers and distributors
- Designers and architects
- Builders and remodelers
- Product and brand marketing teams
- Specification sales teams
- Retail and national account leaders
Quality rating for B2B attendee-list sales: 8.8/10
This is a high-value show because the buying ecosystem is clear, the product categories are commercially strong, and the attendees often include decision-makers rather than casual visitors. Once you share the client website, I can refine this into a much sharper buyer map with the exact companies, titles, and priority order that match your client’s product.
Data sheet
| Field | Details |
|---|---|
| Event Name | Kitchen & Bath Industry Show (KBIS) 2026 |
| Event Date | 11 June 2026 to 13 June 2026 |
| Event Status | Upcoming |
| Venue | ICC Sydney |
| City | Sydney |
| State / Region | New South Wales |
| Country | Australia |
| Organizer | Official organizer details for the 2026 Sydney edition should be verified on the event website and registration materials. Prior-year KBIS branding is associated with the kitchen and bath trade market. |
| Official Event Website | Official event listing should be verified via the event website and venue/registration pages before outreach. |
| Event Type | Trade show / B2B industry exhibition |
| Primary Category | Building & Construction |
| Secondary Applicable Categories | Home & Office; Industrial Engineering; Hospitality; Business Services |
| Audience Reach | National with likely international trade participation |
| Estimated Attendance / Expected Footfall | Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Low to Medium; use as a prospecting event rather than a fully quantified attendance source unless official registration data is published. |
| Main Purpose of Event | Product sourcing, channel development, design trend discovery, specification, trade networking, and buying decision support for the kitchen and bath ecosystem. |
Kitchen & Bath Industry Show (KBIS) 2026 is positioned as a trade-focused marketplace for the kitchen, bath, and interior product supply chain. The event brings together manufacturers, distributors, dealers, retailers, designers, remodelers, contractors, architects, and project specialists who influence what gets specified, sourced, stocked, installed, and resold across residential and light commercial environments.
For B2B lead generation, the event matters because it concentrates commercially active buyers with real procurement, specification, merchandising, and partnership needs. The strongest commercial value typically comes from contacts involved in product selection, showroom buying, channel management, renovation delivery, and supplier evaluation. That makes the show relevant for attendee-list building, exhibitor prospecting, distributor outreach, retail category targeting, and business development across construction-related product lines.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Retail buyers and category managers | Home improvement chains, kitchen showrooms, bathroom retailers, appliance retailers | Assortment selection, vendor sourcing, pricing, margin management | High-value targets for product launches, line reviews, and retail distribution deals |
| Distributors and wholesalers | Building product distributors, plumbing wholesalers, cabinetry distributors | Bulk purchasing, channel expansion, logistics and brand portfolio decisions | Strong fit for manufacturers seeking channel partners and reseller coverage |
| Dealers and showroom operators | Kitchen studios, bath showrooms, appliance dealers, specialty retailers | Product sourcing, display selection, pricing, supplier relationship management | Ideal for showroom-ready products, premium lines, and financing offers |
| Design professionals | Interior designers, kitchen designers, bathroom designers, specifiers | Influence product selection and specification | Useful for brands that win specifications through design and aesthetics |
| Remodelers and renovators | Residential remodelers, renovation firms, fit-out contractors | Product preference, subcontractor selection, project purchasing | Strong for suppliers of installed products, fixtures, and finishes |
| Builders and contractors | Home builders, general contractors, fit-out firms, residential developers | Specification, project sourcing, supplier selection | Relevant for standardizable, repeatable, and project-based products |
| Architects and specifiers | Architecture firms, design consultancies, specification teams | Influence or approve product choice for projects | Strong for technical, premium, and design-led products |
| Manufacturers and brand managers | Kitchen and bath OEMs, appliance brands, fixture and surface brands | Partnerships, co-marketing, product benchmarking, channel strategy | Useful for competitive intelligence and supplier networking |
| Supply chain and operations leaders | Regional distributors, retailers, contract suppliers | Inventory, fulfilment, service quality, lead-time management | Relevant for logistics, warehousing, packaging, and fulfillment vendors |
| Industry consultants and media | Trade media, analyst firms, association leaders, consultants | Influence, market visibility, education, market intelligence | Useful for thought leadership and PR amplification |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Host city: Sydney | High | High | Largest concentration from the metropolitan market, showrooms, design firms, builders, and distributors |
| Host state / region: New South Wales | High | High | Likely draw from NSW metro and regional construction and home product channels |
| Nearby business hubs | Canberra, Newcastle, Wollongong, Brisbane, Melbourne | Medium to High | Commercial buyers and multi-location retailers may travel for sourcing and networking |
| National reach | Strong | High | Expected attendance from across Australia due to category-specific trade value |
| International reach | Moderate, depending on exhibitor and buyer draw | Medium | Potential for APAC-based suppliers, brands, and sourcing partners |
| Trade corridors | East Coast Australia; APAC supply chains | Medium to High | Relevant for importers, exporters, and distributor networks serving kitchens and baths |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary Reach | National | The event is most likely to draw a countrywide trade audience from across Australia. |
| Secondary Reach | Regional and international spillover | Sydney improves accessibility for East Coast buyers and may attract international suppliers or partners. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Reece | Distributor / Retail | Major plumbing and bathroom channel participant with buying influence in fixtures and fittings. | reece.com.au | Category Manager, Buying Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| Bunnings | Retail buyer | Large home improvement buyer for kitchen, bath, hardware, and renovation products. | bunnings.com.au | Category Manager, Merchandise Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Winning Appliances | Retail buyer / showroom | Appliance-focused decision-maker with kitchen integration relevance. | winningappliances.com.au | Buying Manager, Category Manager, Product Manager | Strong Market Fit, Attendance Not Confirmed |
| Freedom Kitchens | Kitchen specialist retailer | Direct kitchen showroom and renovation buyer. | freedomkitchens.com.au | Showroom Manager, Buying Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| HIA (Housing Industry Association) | Association / industry network | Influences builders, renovators, and supplier ecosystems. | hia.com.au | Partnerships Director, Events Manager, Policy Director | Strong Market Fit, Attendance Not Confirmed |
| Lendlease | Developer / contractor | Large-scale development and fit-out buyer with procurement influence. | lendlease.com | Procurement Manager, Project Manager, Design Manager | Strong Market Fit, Attendance Not Confirmed |
| Mirvac | Developer / builder | Residential and mixed-use development decisions affect kitchen/bath product specs. | mirvac.com | Procurement Manager, Development Manager, Project Director | Strong Market Fit, Attendance Not Confirmed |
| Metricon Homes | Home builder | High-volume residential buyer for kitchens, bathrooms, and finishes. | metricon.com.au | Purchasing Manager, Design Manager, Operations Director | Strong Market Fit, Attendance Not Confirmed |
| James Hardie | Building materials manufacturer | Adjacent building products company relevant for partnership and specification outreach. | jameshardie.com | Partnerships Director, Product Manager, Commercial Manager | Strong Market Fit, Attendance Not Confirmed |
| CSR | Building materials / supplier | Relevant to surfaces, fit-out, and building product procurement ecosystems. | csr.com.au | Commercial Director, Product Manager, Procurement Manager | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | Chief Procurement Officer / Head of Procurement | Procurement | Executive | Owns sourcing strategy and supplier approval for large buying organizations. |
| 2 | Director of Procurement / Purchasing Manager | Purchasing | Director / Manager | Direct buying authority for product categories and supplier negotiations. |
| 3 | Category Manager / Buying Manager | Merchandising / Buying | Manager | Selects product assortment, pricing strategy, and vendor mix. |
| 4 | Strategic Sourcing Manager | Procurement / Supply Chain | Manager / Senior Manager | Identifies suppliers, benchmarks cost, and improves source-to-contract performance. |
| 5 | Supply Chain Director / Operations Director | Supply Chain / Operations | Director | Cares about lead times, service levels, inventory, and delivery reliability. |
| 6 | Merchandising Director / Retail Buyer | Retail / Merchandising | Director / Manager | Key decision-maker for shelf space, showroom assortment, and vendor line reviews. |
| 7 | Design Manager / Specification Manager | Design / Specification | Manager | Influences finishes, fixtures, and product inclusion in projects. |
| 8 | Project Director / Construction Manager | Construction / Projects | Director / Manager | Approves product selection for build programs and fit-out execution. |
| 9 | Showroom Manager / Retail Operations Manager | Retail Operations | Manager | Manages customer-facing product presentation and vendor relationships. |
| 10 | Partnerships Director / Business Development Director | Commercial / Partnerships | Director | Targets channel partnerships, distribution deals, and brand collaborations. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Construction | Core end-market for renovation, fit-out, and build supply chains. | Builders, contractors, and project procurement teams |
| 2 | Building Materials | Central to kitchen/bath product ecosystem and channel sales. | Manufacturers, distributors, and specification sales |
| 3 | Retail | Category buyers and merchants attend to source assortments. | Showrooms, home improvement stores, specialty retailers |
| 4 | Wholesale | Distribution channel is highly relevant to kitchen and bath products. | Wholesalers and multi-branch distributors |
| 5 | Wholesale / Import & Export | Imported product, international sourcing, and reseller networks are important. | Importers, exporters, and trade agents |
| 6 | Architecture & Planning | Design and specification influence purchasing decisions. | Architects, interior designers, specifiers |
| 7 | Commercial Real Estate | Development and fit-out buyers specify interior product packages. | Developers, owners, property managers |
| 8 | Furniture | Adjacent category for home interior and showroom ecosystems. | Home furnishing suppliers and design-led brands |
| 9 | Consumer Goods | Appliance and home product brands often target trade channels. | Brand managers and channel sales teams |
| 10 | Industrial Automation | Useful where manufacturing, assembly, and fabrication technologies are relevant. | Manufacturers and production leaders |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | Not publicly confirmed | Estimated | Based on event positioning and scale of comparable trade shows | Use cautiously for planning and list-building assumptions |
| Exhibitor count | Not publicly confirmed | Not confirmed | Official exhibitor directory not verified in this review | Confirm from official floor plan or exhibitor prospectus |
| Buyer count | Not publicly confirmed | Not confirmed | No verified current-year buyer list reviewed | Treat as a buyer-rich trade environment, not a guaranteed count |
| Speaker count | Not publicly confirmed | Not confirmed | Agenda not verified in this review | Review sessions when official program is published |
| Sponsor count | Not publicly confirmed | Not confirmed | Sponsor roster not verified in this review | Useful if published on event media kit or prospectus |
| Historical attendance | Not used as a confirmed figure here | Historical / prior-year evidence | Prior-year official data not verified in this review | Request official archived media kit if exact volumes are needed |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Procurement | Reliable suppliers, competitive pricing, and vendor consolidation | Meet sourcing teams and compare product portfolios | Manufacturing, distribution, and contract supply |
| Retail sourcing | Category assortment and new line evaluation | Showroom demos, line reviews, and merchandising discussions | Retail-ready product lines and branded displays |
| Design and specification | Products that meet aesthetic and performance criteria | Specification meetings and CPD-style education | Finishes, fixtures, surfaces, appliances |
| Distribution | Channel expansion and inventory support | Distributor introductions and regional partnership conversations | Wholesale terms, logistics support, reseller enablement |
| Renovation and remodeling | Easy-to-install products and dependable supply | Target remodelers and contractor buyers | Prefabricated systems, fixtures, and accessories |
| Sustainability | Materials with better environmental performance | Position eco-friendly and low-waste product lines | Certified materials, energy-efficient appliances |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Very High | The show attracts commercial buyers, specifiers, retailers, and channel partners in the kitchen and bath supply chain. |
| Decision-maker availability | High | Likely to include category leaders, showroom managers, procurement, and business development contacts. |
| Data collection potential | Medium | Strong if official exhibitor, agenda, or registration lists are published; weaker if not. |
| Apollo targeting potential | Very High | Clear industry and title targets exist across retail, wholesale, construction, and design. |
| Geographic targeting potential | High | Sydney host location supports city, state, and national targeting across Australia. |
| Best outreach approach | Direct B2B outreach | Category-based email, LinkedIn, and phone outreach to buyers, merchandisers, and procurement leaders. |
| Overall lead quality | High | Strong fit for companies selling to kitchen, bath, construction, and home improvement buyers. |
| Best use case | Attendee list building and sales prospecting | Best suited for lead generation, exhibitor outreach, and channel development. |
| Limitations / risks | Unverified current-year participation data | Avoid claiming attendance or exhibitor participation unless official current-year sources confirm it. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Construction; Building Materials; Retail; Wholesale; Architecture & Planning; Commercial Real Estate; Furniture; Import & Export; Consumer Goods; Logistics & Supply Chain | Focus on the industries most likely to attend, buy, specify, distribute, or influence product selection. |
| Departments | Procurement; Purchasing; Merchandising; Supply Chain; Operations; Product; Sales; Business Development; Design | Targets the functions most tied to buying decisions and vendor evaluation. |
| Seniority | Manager; Director; VP; Head; C-level where appropriate | Prioritizes decision-makers and budget owners. |
| Job titles | Category Manager, Buying Manager, Procurement Manager, Purchasing Manager, Strategic Sourcing Manager, Supply Chain Director, Showroom Manager, Design Manager, Specification Manager, Project Director | Captures the most relevant buyer and influencer titles for the event. |
| Geography | Australia; New South Wales; Sydney; Melbourne; Brisbane; Perth; Adelaide | Supports host-city and national coverage for attendee list building. |
| Employee size | 11–50; 51–200; 201–500; 501–1,000; 1,000+ | Covers both specialty operators and larger buying organizations. |
| Keywords | kitchen, bath, bathroom, cabinetry, fixtures, surfaces, appliances, showroom, renovation, remodeling, specification, plumbing | Sharpens prospecting against category-specific companies and roles. |
| Company type | Private; Public; Subsidiary; Franchise where applicable | Broadens addressable buyer pool. |
| Revenue range | Mid-market and enterprise bands where targeting higher-value buyers | Prioritizes organizations with recurring purchasing power. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| KBIS Official Website | Official event source | Event branding, event category context, and primary event identity for KBIS | High when current-year page is accessible and matches the requested edition |
| ICC Sydney | Venue source | Venue identity and Sydney location context | High |
| NKBA | Organizer / association source | Market context for the KBIS brand and kitchen/bath industry audience profile | High for industry context; confirm edition details independently |
| Housing Industry Association | Industry association source | Relevant audience overlap with builders, renovators, and home product buyers | Medium to High |
| Reece | Prospect organization source | Buyer-company relevance for bathroom, plumbing, and fixtures category targeting | High for company identity; not an attendance confirmation |
| Bunnings | Prospect organization source | Retail buyer relevance for home improvement and renovation product categories | High for company identity; not an attendance confirmation |
| User-provided event details | Provided input | Date, venue, city, and country used for report framing | Useful but should be cross-checked against the official event page before outbound campaigns |
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