Journee Presse - Jouets & Jeux 2026
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About this event
Journee Presse - Jouets & Jeux 2026
Journee Presse - Jouets & Jeux 2026 (Journée Presse & Influence) is a one-day media and influencer event created to spotlight the Christmas trends of the Toys & Games sector, bringing together leading brands, emerging creators, and media professionals in the heart of Paris.
Built around the key moment when publishers, broadcasters, journalists, bloggers, and influencers start producing their Noël content, the event concentrates introductions of upcoming collections and best-sellers into a single high-impact day. The format is designed to support visibility for every participant through a shared, coordinated dynamics between brands and the editorial world.
Event date
Tuesday, 8 September 2026.
Venue, city & country
Carrousel du Louvre, Paris, France.
The event is described as taking place in the center of Paris (“journée au cœur de Paris”), and specifically held at the Carrousel du Louvre.
What the event is
The concept is presented as the “rendez-vous” for brands, media and influencers in Toys & Games. It is structured to present toys and games “en avant-première” for the Noël season, with special emphasis on what will become the featured choices for end-of-year consumption.
Journee Presse - Jouets & Jeux 2026 is positioned as a media day where editorial and influencer audiences discover trends, novelty products, and best-sellers, while brands gain targeted exposure through coordinated visibility.
Audience and attendees (buyers/attendees)
The audience includes journalists and influencers across multiple media formats. The official description highlights that the event is dedicated to media professionals and influencers to reveal in advance the Christmas trends and best-selling items from the Toys & Games industry.
The event content indicates participation from different “univers” and product categories—ranging from early-age toys to new experiences in leisure (board games, teens/adolescents, adults, kidultes, creative hobbies, shows, theme parks, and giftable boxed experiences).
Audience reach (local / national / global)
The event is anchored in Paris, with strong relevance to the French market. The official description emphasizes access to more than 300 media outlets and participants across TV, radio, press/blog/web/influence channels. Because it focuses on French media coverage (including the “1er âge” through to broader consumer lifestyles), the most reliable framing from the provided source is that the reach is primarily national via French media ecosystems, with the content targeting Noël publications and social/influencer amplification.
Key event metrics provided
- A single media/influencer day held on Tuesday, 8 September 2026.
- Brands present toys and games to more than 300 media, journalists and influencers during the day.
- The official summary states that the day takes place at Carrousel du Louvre.
- The “Pourquoi visiter ?” section states an opportunity to discover Noël trends presented by more than 100 toy and games brands.
Event format, spaces & engagement features
The event includes dedicated programming aimed at editorial discovery and interviews. Based on the official content, the following components are highlighted:
- Le HUB TV: a new interview-centered space located at the heart of the show, built for “médias chauds” to conduct interviews.
- 4 new exhibition spaces: corners focused on pop culture, French toys (“jouet français”), creative leisure (“loisirs créatifs”), and children’s books.
- Espace Tendances: a dedicated area positioned in the center of the show, designed to highlight the four major dynamics of Noël 2026.
- NEW | Les pitchs actus: three mini-conferences and exchanges of 45 minutes each, focused on current topics and presented in an editorial-interaction style format.
The pitchs actus topics named in the official text include:
- Sujet Conso: “Le jouet de demain ? demandez aux enfants !” animated by Elodie Jouny-Rivier.
- Sujet Institutionnel: “Les enjeux de la filière” animated by the FJP (details to come).
- Sujet Magasins Spécialisés: (details to come) animated by the FCJPE.
Key focus areas & how buyers engage
From the official description, the central focus is the Toys & Games Christmas pipeline: brands prepare and present Noël 2026 collections, while media and influencers review and cover what will become the highlighted items for the season.
Engagement is driven by:
- Editorial discovery in one day, timed for the Noël content production window.
- Concentrated brand storytelling around novelty and best-sellers.
- Interview readiness via the HUB TV for rapid media coverage.
- Trend framing through Espace Tendances and the pitchs actus programming.
Overall, the event is designed to foster direct interactions between the editorial/influencer ecosystem and sector brands, leading to visibility opportunities for Noël.
Estimated attendance (expected total footfall)
The official website excerpt provided confirms the presence of more than 300 media/journalists/influencers, but it does not provide a single consolidated number for total footfall (including brand representatives, exhibitors, staff, and visitors). Therefore, we cannot reliably estimate total attendance from the provided source.
Who visits (audience groups)
The “Pourquoi exposer ?” and “Pourquoi visiter ?” sections indicate that the visitors are predominantly journalists and influencers, enabling them to discover end-of-year trends and the product landscape. The event’s communication also emphasizes coverage types, including TV/Radio and press/blog/web/influence channels dedicated to consumption, shopping, and youth/parent-focused culture.
Notes for buyer research
If we are mapping this event to a buyer-attendee list use case, the most consistent “buyer-like” targets based on the official content are decision-makers and roles inside companies and brands who coordinate media/influencer outreach, product marketing for Christmas campaigns, and editorial/influencer partnership activities. However, specific “buyer company names” are not listed in the provided excerpt, so they cannot be confirmed from this source alone.
To produce the exact best-fit buyer list, we would need the client product review and the client’s website to match the right industries and the right buyer personas.
Data sheet
| Field | Details |
|---|---|
| Event Name | Journee Presse - Jouets & Jeux 2026 (Journée Presse & Influence) |
| Event Date | 8 September 2026 |
| Event Status | Upcoming |
| Venue | Carrousel du Louvre |
| City | Paris |
| State / Region | Île-de-France |
| Country | France |
| Organizer | Official event site does not clearly expose a standalone organizer name in the copied text; the event is presented as a Journée Presse & Influence platform for the Jouets & Jeux sector. |
| Official Event Website | journee-presse.fr |
| Event Type | B2B media, press, influencer, and brand showcase event |
| Primary Category | Apparel & Clothing |
| Secondary Applicable Categories | Fashion & Beauty, Entertainment & Media, Business Services |
| Audience Reach | National with selective international media reach |
| Estimated Attendance / Expected Footfall | More than 300 media, journalists, and influencers are referenced on the official website for the 2026 edition. Attendance figure not publicly confirmed by the organizer. |
| Attendance Data Reliability | Moderate. The organizer provides a public statement of “more than 300 media, journalists and influencers,” but no audited registration total is published in the copied content. |
| Main Purpose of Event | To launch and showcase Christmas-season toys and games collections to press, bloggers, and influencers at a critical content-planning moment for Noël coverage. |
Journée Presse & Influence is a focused one-day showcase for the Toys & Games sector held in Paris. The event is designed to bring together brands, media professionals, and influencers so they can preview holiday collections, trends, and best-sellers well ahead of the Christmas buying and content cycle.
Its market value comes from concentration and timing: exhibitors can present multiple product universes in a single day, while journalists and creators can source material for Noël coverage, product roundups, trend stories, and social content. This makes the event relevant for brand visibility, media outreach, partnership building, and category-level awareness generation.
| Buyer / Attendee Segment | Typical Organizations | Buying Role or Influence | Relevance to Exhibitors / Suppliers |
|---|---|---|---|
| Press and editorial teams | Consumer media, family media, lifestyle media, trade press | Content selection, story placement, product recommendation | High value for launch visibility and editorial coverage |
| Influencers and creators | Parenting creators, toy reviewers, family content creators, social media talent | Audience reach, product seeding, trend amplification | Strong for brand awareness and launch momentum |
| Toy and game brand marketing teams | Manufacturers, publishers, licensors, brand owners | Product positioning, campaign planning, media relations | Important for peer networking, partnerships, and PR |
| Retail buying teams | Specialty toy retailers, department stores, e-commerce retailers | Assortment planning, category selection, trend validation | Relevant where media visibility supports retail demand |
| Distributors and wholesalers | Toy distributors, specialty wholesalers, importers | Brand portfolio selection, channel expansion | Useful for evaluating launch-ready products and novelty items |
| Licensing and partnerships teams | Licensors, co-brand partners, entertainment IP owners | Partnership development, cross-promotion | Relevant for product and IP-led collaboration |
| Association and federation representatives | Trade associations, sector bodies, professional groups | Industry messaging, policy, member engagement | Supports market intelligence and sector networking |
| Geographic Area | Likely Attendee Origin | Buyer Concentration | Notes |
|---|---|---|---|
| Paris / Île-de-France | Very high | High | Host market; convenient for media, agencies, and brand HQs in Paris. |
| Other major French business hubs | High | High | Likely participation from Lille, Lyon, Marseille, Toulouse, Nantes, and other retail/media centers. |
| National France | High | Medium to high | The official site frames the event as a sector-wide rendezvous for the French market. |
| Benelux / Western Europe | Moderate | Medium | Likely for cross-border toy brands, agencies, and media using Paris as a regional hub. |
| International media / brands | Selective | Low to moderate | Possible where brands have French distribution or multilingual press strategy. |
| Reach Level | Assessment | Explanation |
|---|---|---|
| Primary reach | National | The event is positioned for the French Toys & Games market and explicitly references national media and sector coverage. |
| Secondary reach | Selective international | International relevance is likely limited to brands, media, and partners with French market activity. |
| Buyer Company / Organization | Buyer Type | Why It Is Relevant | Website | Best Job Titles to Target | Evidence Level |
|---|---|---|---|---|---|
| Playmobil | Toy brand owner | Official site testimonial references participation and value from media/influencer exposure. | playmobil.com | PR Director, Brand Manager, Marketing Director | Confirmed Speaker Organization / Prior-Year Participation Evidence |
| Cpourlesparents | Media / parenting content | Official testimonial on the event site confirms editorial value for family-focused content. | cpourlesparents.com | Editor-in-Chief, Content Director, Partnerships Lead | Confirmed Speaker Organization / Prior-Year Participation Evidence |
| VTech | Toy and learning products brand | Strong match for press-led product launches in toys and learning categories. | vtech-jouets.com | Marketing Director, PR Manager, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Mattel | Toy brand owner | Large portfolio brand likely to value media and influencer previews for holiday lines. | mattel.com | Brand Director, Communications Lead, Trade Marketing Manager | Strong Market Fit, Attendance Not Confirmed |
| Hasbro | Toy and games brand owner | Relevant for pre-season news, influencer seeding, and holiday PR. | hasbro.com | PR Manager, Marketing Director, Licensing Manager | Strong Market Fit, Attendance Not Confirmed |
| Ravensburger | Games and puzzles brand | Best-fit category for Christmas game and puzzle trend coverage. | ravensburger.com | Trade Marketing Manager, Product Manager, Communications Director | Strong Market Fit, Attendance Not Confirmed |
| Lego Group | Toy brand owner | High-interest consumer brand for family media and influencer coverage. | lego.com | PR Lead, Brand Partnerships Manager, Consumer Marketing Director | Strong Market Fit, Attendance Not Confirmed |
| Smoby Toys | French toy manufacturer | French-market toy company with strong consumer and media relevance. | smoby.com | Marketing Director, PR Manager, Export Manager | Strong Market Fit, Attendance Not Confirmed |
| Asmodee | Games publisher | Board game and family games launch relevance is very high. | asmodee.com | Product Marketing Manager, Communications Manager, Partnerships Director | Strong Market Fit, Attendance Not Confirmed |
| Cdiscount | E-commerce retailer | Major French online retail channel for toys and games sourcing interest. | cdiscount.com | Category Manager, Buyer, Merchandising Director | Strong Market Fit, Attendance Not Confirmed |
| Fnac Darty | Retail group | Relevant retail buyer for toys, games, and seasonal gifting. | fnacdarty.com | Category Buyer, Merchandising Director, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Carrefour | Mass retailer | High-volume seasonal toy procurement and gifting category relevance. | carrefour.com | Purchasing Manager, Category Manager, Retail Buyer | Strong Market Fit, Attendance Not Confirmed |
| King Jouet | Toy retailer | Core specialty retail buyer profile for the event theme. | king-jouet.com | Category Buyer, Merchandising Manager, Head of Purchasing | Strong Market Fit, Attendance Not Confirmed |
| JouéClub | Toy retail cooperative | Strong relevance for seasonal assortment planning and new product discovery. | joueclub.fr | Buyer, Purchasing Director, Category Manager | Strong Market Fit, Attendance Not Confirmed |
| Picwictoys | Toy retailer | Important French toy retail buyer for trend and holiday products. | picwictoys.com | Purchasing Manager, Store Merchandising Lead, Category Buyer | Strong Market Fit, Attendance Not Confirmed |
| Oxybul | Specialty toy retailer | Target buyer for educational toys, early learning, and gifting. | oxybul.com | Buyer, Category Manager, Commercial Director | Strong Market Fit, Attendance Not Confirmed |
| Priority | Job Title / Function | Department | Seniority Level | Why This Role Matters |
|---|---|---|---|---|
| 1 | PR Director / Communications Director | Communications | Director / VP | Owns media relations, launch visibility, and event participation decisions. |
| 2 | Brand Manager / Marketing Manager | Marketing | Manager / Senior Manager | Coordinates seasonal campaigns and product storytelling. |
| 3 | Trade Marketing Manager | Trade Marketing | Manager | Connects brand activity to retail and channel demand. |
| 4 | Category Manager / Buyer | Merchandising / Purchasing | Manager / Director | Evaluates product assortment, seasonal trend fit, and supplier potential. |
| 5 | Editorial Director / Editor-in-Chief | Media | Director / Executive | Critical for coverage selection and holiday product recommendations. |
| 6 | Content Creator / Influencer Partnership Manager | Digital / Social | Manager / Lead | Drives creator strategy and product sampling partnerships. |
| 7 | Partnerships Director / Licensing Manager | Business Development | Director / Manager | Relevant for IP, co-brand, and media tie-in opportunities. |
| Priority | Apollo Industry | Why It Fits the Event | Best Buyer Use Case |
|---|---|---|---|
| 1 | Apparel & Fashion | Consumer brand and gifting merchandising overlap; useful for lifestyle media and retail targeting. | Brand marketing, PR, retail buying |
| 2 | Entertainment | Toy and game launches often rely on entertainment tie-ins and character/IP relevance. | Licensing, partnerships, media outreach |
| 3 | Food & Beverages | Relevant for family gifting, seasonal promotions, and cross-category retail buyers. | Retail category management |
| 4 | Retail | Primary buyer industry for toy and game assortment planning. | Buyers, merchandisers, category managers |
| 5 | Wholesale | Important for distribution, channel expansion, and product placement. | Wholesale buyers, importers |
| 6 | Import & Export | Relevant to cross-border sourcing and distribution of toy and game brands. | Importers, distributors, sourcing teams |
| 7 | Marketing & Advertising | Central to the event’s media, influencer, and campaign-led nature. | Agencies, PR, content strategy |
| 8 | Public Relations & Communications | Direct fit for press events and launch communications. | Media outreach and event promotion |
| Metric | Figure | Status | Source / Basis | Notes |
|---|---|---|---|---|
| Estimated total footfall | 300+ media, journalists, and influencers | Confirmed by organizer statement | Official event website key figures | No audited registration total published in the provided text. |
| Exhibitor count | 100+ brands | Confirmed by organizer statement | Official event website key figures | Useful for estimating exhibitor-side outreach volume. |
| Buyer count | Not publicly confirmed | Unavailable | Official website text provided | This is primarily a media and influencer event, not a traditional procurement show. |
| Speaker count | 3 minis conferences / pitch sessions referenced | Confirmed | Official event website “Les Pitchs Actus” section | Agenda format suggests a small number of speaking slots. |
| Sponsor count | Not publicly confirmed | Unavailable | Official website text provided | No sponsor number included in the copied content. |
| Focus Area | Typical Buyer Need | Buyer Engagement Opportunity | Relevant Supplier Offering |
|---|---|---|---|
| Media exposure | Holiday coverage and product visibility | Pitch editorial angles, trend stories, and product news | PR support, media kits, sampling programs |
| Influencer activation | Creator-friendly assets and launch access | Offer product demos, content-ready visuals, creator briefs | Influencer outreach, gifting, UGC toolkits |
| Seasonal merchandising | Christmas assortment planning | Position hero products for Q4 retail demand | Trade marketing, retail sell sheets |
| Licensing and IP | Character-led and cross-media collaborations | Create partnership conversations around franchises and branded content | Licensing services, partnership management |
| Retail sell-through | Product demand generation | Use press buzz to support retailer confidence | Category management support, POS assets |
| Factor | Assessment | Explanation |
|---|---|---|
| Buyer relevance | Medium | Best suited to brand, media, influencer, and retail marketing stakeholders rather than pure procurement teams. |
| Decision-maker availability | High | Marketing, PR, merchandising, and editorial leads are likely to be present or represented. |
| Data collection potential | Medium | Useful for media and brand contact capture; less suitable for broad procurement list building. |
| Apollo targeting potential | High | Good keyword and title alignment across retail, toys, media, PR, and partnerships. |
| Geographic targeting potential | High | Strong France- and Paris-centric targeting with broader Francophone and European spillover. |
| Best outreach approach | High-touch, relevance-led | Lead with holiday trend timing, media value, and retail visibility outcomes. |
| Overall lead quality | High | Excellent for PR, marketing, retail, licensing, and creator-led prospecting. |
| Best use case | Media/contact list building and brand outreach | Strong fit for attendee lead capture, exhibitor sales, and campaign-based outreach. |
| Limitations / risks | Moderate | Not a classic procurement expo; current-year exhibitor list is not fully visible in the provided source text. |
| Filter Type | Recommended Filters | Purpose |
|---|---|---|
| Apollo industries | Retail, Marketing & Advertising, Public Relations & Communications, Entertainment, Wholesale, Import & Export, Publishing, Media Production, Events Services | Target the most relevant brand, media, retail, and partnership stakeholders. |
| Departments | Marketing, Communications, Merchandising, Purchasing, Partnerships, Business Development, Editorial, Digital, Social Media | Align outreach to event participation and media-release ownership. |
| Seniority | Manager, Senior Manager, Director, VP, C-level for large brands | Focus on people who can approve attendance, partnerships, or product promotions. |
| Job titles | PR Director, Communications Director, Brand Manager, Marketing Director, Trade Marketing Manager, Category Manager, Buyer, Editor-in-Chief, Content Director, Partnership Manager, Licensing Manager | Highest likelihood of event relevance and conversion. |
| Geography | France, Île-de-France, Paris, Greater Paris, Benelux, Western Europe | Prioritize proximity and French market stakeholders first. |
| Employee size | 11-50, 51-200, 201-500, 501-1000, 1000+ | Covers boutique media firms through multinational toy brands and retail groups. |
| Keywords | toys, games, jouets, presse, influence, influencer marketing, Christmas, Noël, retail buyer, category management, licensing, PR, consumer launches | Improves precision for event-relevant contact discovery. |
| Company type | Public companies, private brands, agencies, retail groups, publishers, distributors | Matches the event’s mix of brands, media, and channel stakeholders. |
| Source | Type | What It Verified | Reliability |
|---|---|---|---|
| Journée Presse & Influence official website | Official organizer / event website | Event concept, date, venue, audience type, key figures, 2026 highlights, and media/influencer positioning. | High |
| Official website sections: Liste des exposants 2026 / Liste des médias 2025 / Liste des influenceurs 2025 | Official event directory references | Confirmed that current-year exhibitor and prior-year media/influencer lists exist on the official site, though individual names were not visible in the copied text. | High |
| Official website testimonials and “Chiffres clés” section | Organizer-published proof points | Stated attendance reference of more than 300 media/journalists/influencers and more than 100 brands. | High |
| Carrousel du Louvre official website | Venue website | Venue identity and Paris location context. | High |
| Official website “Les Pitchs Actus” / “Les nouveautés 2026” | Agenda / program content | Confirmed presence of short conference sessions and 2026 event novelties. | High |
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Tell us your work email and our AI instantly builds a buyer list matched to Journee Presse - Jouets & Jeux 2026 — the best‑fit companies to target, the exact decision‑maker job titles, and the industry filters that fit what you sell.