Jewellery & Gem ASEAN Bangkok 2027 (JGAB)

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Overview: Why Jewellery & Gem ASEAN Bangkok is important

Jewellery & Gem ASEAN Bangkok (JGAB) is positioned as a premier sourcing and trade platform for the jewellery and gem industry across ASEAN. The show is designed to bring together high-quality collections, suppliers, and trade decision-makers, while strengthening business connections through networking moments and industry-focused education.

The event also emphasizes Thailand’s role as a global hub for manufacturing affordable, high-quality jewellery products—making JGAB a meeting point for buyers looking for competitively priced sourcing as well as suppliers looking to expand distribution and trade partnerships across the region.

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1️⃣ Who attends (BUYERS / ATTENDEES)

Jewellery & Gem ASEAN Bangkok is strongly trade-oriented. The most valuable attendees are typically jewellery buyers, sourcing managers, distributors, retailers, wholesalers, and brand representatives looking to source products, identify new suppliers, and evaluate gemstone and jewellery offerings.

Main attendee groups we see typically associated with this event format

• Jewellery buyers and sourcing professionals looking for finished jewellery, gemstone collections, and trend-aligned designs.
• Retail and wholesale decision-makers who evaluate product range, pricing, and supplier reliability for business expansion.
• Gemstone and diamond procurement teams specializing in sourcing stones, certifications, and quality categories.
• Lab-grown diamond stakeholders and adjacent supply-chain partners supporting modern sourcing demands.
• Industry trade visitors such as importers/exporters, jewellery distributors, and business development representatives.
• Craftsmanship and talent-focused attendees given the event’s craft and education highlights (education zone, competitions, showcases).
• Professionals interested in equipment, tools & technology that support manufacturing and polishing/finishing operations.

We recommend focusing targeting around trade decision-makers and sourcing roles (rather than only general visitors), because the show’s core value proposition is business growth, trade sourcing, and supplier discovery within ASEAN jewellery.

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2️⃣ Where the show is happening + attendee geographic origin

Where it is happening

The event takes place at QSNCC (Queen Sirikit National Convention Centre) in Bangkok, Thailand, across Hall 1–4, G Floor.

Likely attendee geographic origin (inferred from positioning)

Because the event is explicitly positioned as an ASEAN jewellery sourcing and trade platform, the attendee mix typically includes:

• Primary regional presence from ASEAN markets (buyers and suppliers exploring cross-border jewellery sourcing opportunities).
• Strong representation from Thailand-based industry participants given the manufacturing ecosystem and established jewellery sector.
• Business engagement from international or global suppliers that want distribution reach into ASEAN and a foothold in Thailand’s market.
• Trade visitors attending to compare price points and categories across gemstone, fine jewellery, silver, diamonds and lab-grown diamonds.

If we align attendee-list targeting with your client’s preferred regions, we can prioritize the most likely buyer geographies for jewellery sourcing partnerships (e.g., buyers expanding through ASEAN distribution channels).

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3️⃣ Audience reach (Local / National / Global)

Jewellery & Gem ASEAN Bangkok is best described as regional (ASEAN) with Thailand as the anchor. Its reach is designed to extend beyond local Bangkok footfall and support trade expansion across Southeast Asia.

• Local: Buyers and industry participants from Bangkok and surrounding Thailand regions.
• National: Additional trade representation across Thailand’s jewellery, gemstone and manufacturing community.
• Global / International: Present through suppliers, technology and equipment exhibitors, and brand-oriented businesses seeking ASEAN partnerships.

In practical targeting terms, the highest conversion typically comes from trade visitors whose product sourcing strategy matches the event’s specialized zones (Gemstone, Fine Jewellery, Silver, Diamond, Lab-Grown Diamond, Tools & Equipment).

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4️⃣ Sample buyer company names (BUYERS ONLY) + websites

We can provide a curated buyer list in two ways: (a) generic buyer profiles that match the event zones, and/or (b) a refined list based on your client’s exact product fit and target customer type.

Important note: This output is based only on the event’s official website text you shared. The official page does not provide a “visitor list” or named buyer companies for us to validate directly here. To keep accuracy high, we have not inserted speculative company names in the table below.

Please share your client website so we can determine the best buyer segments (e.g., gemstone wholesaler vs. fine jewellery retailer vs. lab-grown diamond buyer vs. tool/equipment procurement) and then generate a buyer-only sample table that truly matches your client’s requirements.

Sample buyer targets (table format pending client product validation)

Priority	Company	Website	Best Title to Target	Why This is a Good Buyer Fit
We will populate 15–20 buyer-company rows after we review your client website to ensure the companies align with the Jewellery & Gem ASEAN Bangkok zones and your sourcing/brand needs.

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5️⃣ Job profiles, industries & event type

Event type

Jewellery & Gem ASEAN Bangkok functions as a trade sourcing exhibition and industry networking platform for jewellery and gems, supported by education, workshops, and showcase activities.

Job profiles we should prioritize

• Jewellery Buyers / Category Buyers (fine jewellery, silver, and gemstone categories)
• Gemstone & Diamond Sourcing Managers
• Procurement / Sourcing Specialists for suppliers, inventory planning, and cost/value evaluation
• Merchandising & Buying Directors (trend alignment, SKU selection, and purchasing strategy)
• Retail/Wholesale Procurement Leaders for multi-store and distribution operations
• Import/Distribution Managers focused on cross-border supply chain relationships
• Lab-Grown Diamond Business Development or Procurement roles
• Operations & Production Decision Makers for tools, equipment and manufacturing enablers
• Craftsmanship & education ecosystem roles attending via the education zone and competition showcases

Industries we typically map to JGAB

To support your research and buyer targeting strategy, we map JGAB attendees to relevant industry themes, including:

• Jewellery & accessories retail/wholesale
• Gemstone and diamond trading / distribution
• Fine jewellery manufacturing and sourcing
• Silver jewellery production and supply
• Lab-grown diamond supply chain
• Tools, equipment, technology and services for jewellery production
• Education and craftsmanship development linked to goldsmithing and design talent

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6️⃣ Estimated attendance (expected total footfall)

The official website content you provided does not include an estimated attendance or expected total footfall for Jewellery & Gem ASEAN Bangkok 2027. We don’t want to guess numbers. For a complete attendance estimate, we can only finalize this after we review additional official materials such as:

• post-show reports for prior editions (if available),
• official visitor statistics, and/or
• media kits or exhibitor prospectuses with attendance claims.

If you want, we can align the targeting strategy without hard attendance figures by focusing on buyer density signals: trade sourcing intent + specialized product zones + networking and seminar participation.

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7️⃣ Key focus areas & buyer engagement

Key focus areas we expect buyers to engage with

• Gemstone sourcing across varied quality and collection types.
• Fine jewellery discovery with brand and supplier comparisons.
• Silver jewellery and craftsmanship, including region-specific aesthetic and production capabilities.
• Diamond and lab-grown diamond exploration for modern market demands and price/performance trade-offs.
• Tools & equipment that support manufacturing, finishing, and production operations.
• Business connections and trade networking for expanding supplier relationships across ASEAN.

How engagement is structured

JGAB includes workshop and seminar highlights and multiple showcase activities, such as:

• Education Zone featuring the next generation of jewellery talents and innovations.
• Goldsmith Craftsmanship Competition & Showcase highlighting Thai goldsmith excellence.
• JGAB Runway for live runway fashion and design craftsmanship.
• The Next Gem Contest focusing on emerging designers and new creativity.
• The Gallery of Thai Silver featuring Thai silver jewellery craftsmanship.

For buyer engagement targeting, the best angle is to position outreach around “product sourcing + supplier qualification + category expansion” tied to the show’s specialized zones.

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8️⃣ Buyer quality guidance based on your client requirements (request for your client website)

We can’t reliably determine the “best buyers” without reviewing your client’s product offering and target customer type. The event visitor quality changes significantly depending on whether your client sells:

• gemstones or diamond-related products,
• fine jewellery or silver jewellery collections,
• lab-grown diamond offerings,
• tools & equipment for jewellery manufacturing, or
• technology/services supporting the jewellery supply chain.

Please send your client website URL and, if possible, a 2–3 line summary of:

• what the client sells,
• preferred buyer type (retailers vs wholesalers vs manufacturers vs distributors),
• preferred countries/regions (Thailand only vs ASEAN-wide vs additional markets).

After we review the client website, we will:

• select the best matching buyer roles/titles,
• prioritize the strongest buyer categories aligned to JGAB zones, and
• produce a buyer-only sample list (15–20 entries) in the requested table format (Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit).

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9️⃣ Suggested industries for targeting (using available industry categories)

Below are the industry categories we would prioritize for JGAB buyer targeting (aligned to the jewellery/gem/talent/tools and trade sourcing theme). We will choose the exact set based on your client website once we confirm what the client sells.

• Luxury Goods & Jewelry
• Wholesale
• Retail
• Import & Export
• Machinery (if your client sells tools/equipment for manufacturing/finishing)
• Professional Training & Coaching (if your client is tied to education/skills/craft training)
• Events Services (if your client provides services that are event-facing, production, or industry support)
• Market Research (for brands/services that support market entry and sourcing analytics)
• Marketing & Advertising (for brand strategy, product launch, or trade promotion services)
• Education Management / Higher Education (only if there is a direct recruitment/training angle related to craft education zones)

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What we need from you to finalize the “best buyers” list

To build the strongest buyer-only table and ensure we target the right decision-makers at the right companies, we need:

• Your client website (required)
• Whether your client sells: gemstones, fine jewellery, silver, diamonds, lab-grown diamonds, or tools & equipment
• Preferred buyer regions (Thailand / ASEAN / broader)

Once we have the client website, we will deliver the buyer-only sample table with 15–20 rows using the exact column structure you requested: Priority, Company, Website, Best Title to Target, Why This is a Good Buyer Fit.